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Monthly Archives: March 2013

Coaching for Real Estate Agents- Private or Group Coaching?

Coaching for Real Estate Agents- Private or Group Coaching? 

If you are ready to add coaching to your business then there are several ways to get that coaching. 

There are systems you can buy from big name guru coaches in real estate, there is one on one private coaching and there is group coaching.   real estate agent coaching with Katerina Gasset

The choice most of the times comes down your financial ability to pay for coaching. Private coaching is more expensive than group coaching but it is lazer focused just on you and your business. Systems coaching works great for the short term for many agents. The problem with systems coaching is that there is not a lot of flexibility, it is like one size fits all coaching. The success of those systems is determined by where you are at in your business, who well those specific systems will work in your area and in your market and mix with your personality. 

Group coaching is very affordable and the synergy that a group creates makes it a good fit for those who want to start with some coaching but are not quite ready to commit to private coaching. 

Private coaching is one on one. We develop your own systems and then you learn to delegate repetitive tasks so that you can work on income producing activities that have the best rate of return. There are many reasons to get coaching and there are many areas of the business that can be worked on. 

For instance, I just helped an agent create her dynamite listing presentation. The first seller she presented it to listed their home and is having their best friend list their home and buying a home from this agent. So three transactions from one presentation that knocked it out of the park. 

Another agent needed me to help her decided whether she should stay in the business or get out of the business because she was only making $28,000 a year. That is not enough to survive. She used a leap of faith to hire me and she went in just a month to making over $28,000 in a month. She made more money in a month than she had in one year. 

An REO broker that I coach has a ton of listings and gets more than 62 phone calls in one hour. I would be going insane! I hooked her up with our virtual assistant team who took over answering her phones for her and gave her a tiny bit of her life back before she had a heart attack. 

Another broker was tired of not seeing his wife and kids. He was doing great and did in only his third year in the business $8 Million in sales. But he hired me to help him learn to delegate and get his life back. The first thing we did was change his adwords campaigns and set him online to dominate with SEO- then changed the price range of clients he was attracting. He went from $8 Million to over $13 Million in just 6 months of private coaching. 

Here is his testimonial: 

I would highly recommend Coach Katerina as a Real Estate Coach.   She taught me so much and played major role in taking my business to the next level.  She offered  assistance in the operation of my business as well as invaluable training on Lead Generation and SEO.  While working with coach Kat, I saw my business grow from 8 Million in sales to well over $15 Million in sales.  She helped me how to do this with only one part time employee.  She also taught me how to build my own WordPress sites.  Her focus on Niche Marketing techniques helped me gear my business to more high end Waterfront buyers and this enabled me to do more volume with fewer transactions.  If you are interested in taking your business to the next level, you should hire Coach Kat.
Clayton Bonjean
Broker – President
Mainsail Realty Company
Contact me for private coaching. My private coaching slots don't open up that often each year. I only reserve several time slots for private coaching. My cell phone # is 561-502-1577. Call me or text me to learn more about private coaching. 
If group coaching is your better fit- go here to get started with group coaching for real estate agents with Katerina Gasset. 

The Best Advice to Get More Business

The best advice to get more business: 

When you first start your business you make personal sacrifices to get your business going. You get the support of your spouse, your kids, your siblings or your significant other. They are all behind you! They want you to succeed.  real estate success agent coaching

Then your efforts start to pay off big time, you paid your dues and now you are a top producer cashing in. But the problem becomes: there is only one of you. Then your family wants you back. 

So there are three things that you have to do: 

1.Work more on your business than you do in your business. 

2.Delegate, delegate, delegate

3.And then the most important thing you can do is to: Take one day off each week. 

If you are a Christian the day off needs to be Sunday. If you are Jewish then the day needs to be Saturday. If you are Muslim, then the day needs to be Friday. Keeping the Sabbath day holy will pay you back tenfold. The Lord promises you that if you rest on the Sabbath day and use that day to honor your callings- your church or temple attendance, helping the sick and the homeless, etc that your business and relationships will be blessed and you will be prosperous. 

If you are not a Christian then choose another day of the week where you can spend time in reflection, contemplation, helping those around you and so on. 

I coach brokers and agents who are at this junction in their real estate journey. They are on the brink of burnout. Without a day off, I promise the burnout will happen! 

The best compliments I get are those from the spouses of the agents and brokers I have the blessing to coach. “Thank you for coaching my wife to take Sunday off, to go to church with us as a family on Sunday. Your coaching fee was worth every penny for this one requirement!” 

It works, I promise you it works! Make a commitment today, this Sunday, that you will take this day off of work each week or whatever other day you need to set aside. 

And then be ready for blessings to be poured out on you! 

The Best Advice to Get More Business

The best advice to get more business:

When you first start your business you make personal sacrafices to get your business going. You get the support of your spouse, your kids, your siblings or your significant other. They are all behind you! They want you to succeed.

Then your efforts start to pay off big time, you paid your dues and now you are a top producer cashing in. But the problem becomes: there is only one of you. Then your family wants you back.

So there are three things that you have to do:

Work more on your business than you do in your business.

Delegate, delegate, delegate

And then the most important thing you can do is to: Take one day off each week.

If you are a Christian the day off needs to be Sunday. If you are Jewish then the day needs to be Saturday. If you are Muslim, then the day needs to be Friday. Keeping the Sabbath day holy will pay you back tenfold. The Lord promises you that if you rest on the Sabbath day and use that day to honor your callings- your church or temple attendance, helping the sick and the homeless, etc that your business and relationships will be blessed and you will be prosperous.

If you are not a Christian then choose another day of the week where you can spend time in reflection, contemplation, helping those around you and so on.

I coach brokers and agents who are at this junction in their real estate journey. They are on the brink of burnout. Without a day off, I promise the burnout will happen!

The best compliments I get are those from the spouses of the agents and brokers I have the blessing to coach. “Thank you for coaching my wife to take Sunday off, to go to church with us as a family on Sunday. Your coaching fee was worth every penny for this one requirement!”

It works, I promise you it works! Make a committment today, this Sunday, that you will take this day off of work each week or whatever other day you need to set aside.

And then be ready for blessings to be poured out on you!

What is the Object of Your Listing Presentation?

What is the object of your listing presentation? I hope you say, “to get the listing”. 

But most listing presentations that I have seen are full of what looks like to me as tooting your company horn. Nestor has this great saying: “It is not the real estate company that you select but rather the agent you choose that makes the difference.”   real estate agent listing presentations

An agent who just hired us to coach her came from a team where she was the buyer's agent on the team. She recently changed companies and wants to get listings. She understands the power of the listing. So she hired me as her private coach to help her develop her listing presentation and marketing packaging on and off-line. 

After three weeks of working on her listing presentation she got her first listing appointment. She was so excited! 

She knocked it out of the park!!! 

We received an email from her after her appointment: ” WOW!!! THANK YOU THANK YOU THANK YOU!”. 

Not only did she get the listing but the sellers referred her to their best friend who needs to sell and also wants to build a house and needs representation for that as well. They did not even question her higher than average commission rate. She is going to get at least 2 listings and 1 sale from this one listing appointment. 

Her listing presentation is unlike ANY other agent in her market. She is setting herself apart from the status quo of listing agents. She gets it! Her presentation is about solving the sellers' problem- getting their house sold! Her listing presentation is about thinking outside the box and getting the sellers involved in the process. It is about connecting the right dots. 

I love to see the agents that we coach succeed! The leaps and bounds they make when being accountable and elevating their intentions ignite success that is measurable and amazing! 

Another agent that I coach was making only $28,000 a year and was about to quit real estate because after all working 70 hours a week for that kind of pay- well, you might as well go get a job at a fast food restaurant. Well, she took a leap of faith and did private coaching. In her first month coaching, she made $28,000 in ONE MONTH! Not one year! Last year she was well into the 6 figures of gross commissions to her. So from almost quitting to becoming one of the top 10 agents in her company in less than a year is AWESOME!!! 

We have opened up 3 more private coaching spots on my calendar. Please contact me privately if you want to get into private coaching and watch your business take off to the next level! 

authored by Katerina Gasset 

What is the Object of Your Listing Presentation?

What is the object of your listing presentation? I hope you say, “to get the listing”. 

But most listing presentations that I have seen are full of what looks like to me as tooting your company horn. Nestor has this great saying: “It is not the real estate company that you select but rather the agent you choose that makes the difference.”   real estate agent listing presentations

An agent who just hired us to coach her came from a team where she was the buyer's agent on the team. She recently changed companies and wants to get listings. She understands the power of the listing. So she hired me as her private coach to help her develop her listing presentation and marketing packaging on and off-line. 

After three weeks of working on her listing presentation she got her first listing appointment. She was so excited! 

She knocked it out of the park!!! 

We received an email from her after her appointment: ” WOW!!! THANK YOU THANK YOU THANK YOU!”. 

Not only did she get the listing but the sellers referred her to their best friend who needs to sell and also wants to build a house and needs representation for that as well. They did not even question her higher than average commission rate. She is going to get at least 2 listings and 1 sale from this one listing appointment. 

Her listing presentation is unlike ANY other agent in her market. She is setting herself apart from the status quo of listing agents. She gets it! Her presentation is about solving the sellers' problem- getting their house sold! Her listing presentation is about thinking outside the box and getting the sellers involved in the process. It is about connecting the right dots. 

I love to see the agents that we coach succeed! The leaps and bounds they make when being accountable and elevating their intentions ignite success that is measurable and amazing! 

Another agent that I coach was making only $28,000 a year and was about to quit real estate because after all working 70 hours a week for that kind of pay- well, you might as well go get a job at a fast food restaurant. Well, she took a leap of faith and did private coaching. In her first month coaching, she made $28,000 in ONE MONTH! Not one year! Last year she was well into the 6 figures of gross commissions to her. So from almost quitting to becoming one of the top 10 agents in her company in less than a year is AWESOME!!! 

We have opened up 3 more private coaching spots on my calendar. Please contact me privately if you want to get into private coaching and watch your business take off to the next level! 

authored by Katerina Gasset 

How to Blog Faster with Scribefire in Google Chrome | Video Tutorial

How to Blog Faster with Scribefire in Google Chrome | Video Tutorial 

You can download Scribefire in Google Chrome as an extension from the free Google Chrome Webstore. After that you can import all of your blogs into the Scribefire dashboard. Scribefire will pull in all your pages and posts from each wordpress website too! It will also post to Tumblr, Blogger and WordPress.com. 

For ActiveRain you can not post directly but you can simply copy and drag your post over to a new window where you have ActiveRain opened up in if you have a Mac. If you have a PC you can copy and paste from Scribefire to ActiveRain. 

For all your wordpress websites and blogs you can also set up auto posting for different dates and times of publishing. You can also spin your content easily this way. 

This is a super fast way to manage your wordpress.org sites and other blog sites because you don't have to log into your site's dashboard each time you want to add content or even make one simple change. Just open up Scribefire and make a quick change, update and you are done. 

The best part of ScribeFire that I like is that you easily post colored text like this red color right in the dashboard. You can add images and videos too. You also can change the size of the fonts easily and not have to worry about your WP dashboard forcing your font back to the teeny tiny size 10 that no one can read. 

Here is the YouTube video tutorial that I created for you to learn how to use ScribeFire: 


Technology for the non-techies- installing and using ScribeFire on Google Chrome for blogging. 

authored by Katerina Gasset 

How’s Your Website Working For You?

There are all different kinds of websites. Sometimes we start to fall in love with a certain way a website we see online looks. Sometimes we start a lot of different styles of websites but never really finish any of them all the way. I am certainly guilty of that:) 

We can dance around the best look and feel, the best IDX functions, the best gadgets and shiny objects… but at the end of the day none of that matters. It really does not matter. 

The only thing that really matters is: is your website connecting with your ideal client or customer? 

Is your website in tune with what your audience is searching for, needing, wanting, got to have? Tune in to your ideal customer's radio frequency: WIIFM ( What's in it for Me?). 

Conversions are what counts. Conversions are what matters. 

Real Estate website makeovers


What good does it do you if you have the nicest design on the planet but no one ever sees your website? What good it is if you get a ton of traffic but not one person ever calls you to hire you to sell their home or find a home for them? It is of no use. 

You may be in the market for a total website makeover or you may just need to tweak your message! 

Learn more about websites makeovers with Coach Katerina:  how to design your website, finding a niche that is a good fit for you, developing your message and branding for your audience, how to optimize online for best positioning in SEO and video branding and much, much more…. 

Go here now: Is Your Website Making You Money? Sign up for the 3 part video series. 

Authored by Katerina Gasset 

March is For Four Leaf Clovers and Leprechauns!

 

March is such a fun month! It is the month of four leaf clovers and leprechauns, sunshine and pots of gold at the end of the rainbow. clipart for st patricks day

March is the start of Spring youth Little League baseball and there is nothing more fun than to watch our son up on the pitchers mound throwing March is such a fun month!

Spice up your marketing with some fun St Patrick's Day themed clipart.

We use iClipart.com because for a low annual fee you get permission to use the clipart in your business for commercial use. Most free clipart services do not allow you to use their clipart for profit businesses.

Create your postcards for March with a touch of Irish fun and send them to your farm. Add some fun leprechauns to your monthly newsletters and to your blog posts and websites. 

Some other fun ideas for March fun in your marketing: 

Create a month long theme of different fun facts about St Patricks Day or from other Irish folklore. Add those fun facts to a set up emails to send out to your sphere of influence throughout the month of March. 

Change out your social media profile photos to St Patrick's day clipart for the month of March. Change other items on your social media to green. 


St Patricks Day clipart fun  List reasons why you feel lucky and share those on your Facebook wall, Google +, Pinterest and Twitter.  Share one reason per day why you feel lucky. 

Share links to Irish recipes. Create a Pinterest board for St Patricks Day and pin recipes and your feeling luckies. 

Print up Irish Blessings and pass them out to your buyers. Post them on Facebook. 

Send out Irish Blessings in thank you cards during the month of March. Send thank you cards to your past buyers and sellers, your agents and friends. 

Brainstorm for more ideas, share them here in the comment stream. 

An Irish Blessing
(A Blessing from St. Patrick)
May the road rise to meet you,
May the wind be always at your back,
May the sun shine warm upon your face,
May the rains fall soft upon your fields,
And, until we meet again,
May God hold you in the hollow of His hand.


                                                st patricks day marketing idea

March is For Four Leaf Clovers and Leprechauns!

March is such a fun month! It is the month of four leaf clovers and leprechauns, sunshine and pots of gold at the end of the rainbow. clipart for st patricks day

March is the start of Spring youth Little League baseball and there is nothing more fun than to watch our son up on the pitchers mound throwing March is such a fun month!

Spice up your marketing with some fun St Patrick's Day themed clipart.

We use iClipart.com because for a low annual fee you get permission to use the clipart in your business for commercial use. Most free clipart services do not allow you to use their clipart for profit businesses.

Create your postcards for March with a touch of Irish fun and send them to your farm. Add some fun leprechauns to your monthly newsletters and to your blog posts and websites. 

Some other fun ideas for March fun in your marketing: 

Create a month long theme of different fun facts about St Patricks Day or from other Irish folklore. Add those fun facts to a set up emails to send out to your sphere of influence throughout the month of March. 

Change out your social media profile photos to St Patrick's day clipart for the month of March. Change other items on your social media to green. 


St Patricks Day clipart fun  List reasons why you feel lucky and share those on your Facebook wall, Google +, Pinterest and Twitter.  Share one reason per day why you feel lucky. 

Share links to Irish recipes. Create a Pinterest board for St Patricks Day and pin recipes and your feeling luckies. 

Print up Irish Blessings and pass them out to your buyers. Post them on Facebook. 

Send out Irish Blessings in thank you cards during the month of March. Send thank you cards to your past buyers and sellers, your agents and friends. 

Brainstorm for more ideas, share them here in the comment stream. 

An Irish Blessing
(A Blessing from St. Patrick)
May the road rise to meet you,
May the wind be always at your back,
May the sun shine warm upon your face,
May the rains fall soft upon your fields,
And, until we meet again,
May God hold you in the hollow of His hand.


                                                st patricks day marketing idea

March is For Four Leaf Clovers and Leprechauns!

March is such a fun month! It is the month of four leaf clovers and leprechauns, sunshine and pots of gold at the end of the rainbow. clipart for st patricks day

March is the start of Spring youth Little League baseball and there is nothing more fun than to watch our son up on the pitchers mound throwing March is such a fun month!

Spice up your marketing with some fun St Patrick's Day themed clipart.

We use iClipart.com because for a low annual fee you get permission to use the clipart in your business for commercial use. Most free clipart services do not allow you to use their clipart for profit businesses.

Create your postcards for March with a touch of Irish fun and send them to your farm. Add some fun leprechauns to your monthly newsletters and to your blog posts and websites. 

Some other fun ideas for March fun in your marketing: 

Create a month long theme of different fun facts about St Patricks Day or from other Irish folklore. Add those fun facts to a set up emails to send out to your sphere of influence throughout the month of March. 

Change out your social media profile photos to St Patrick's day clipart for the month of March. Change other items on your social media to green. 


St Patricks Day clipart fun  List reasons why you feel lucky and share those on your Facebook wall, Google +, Pinterest and Twitter.  Share one reason per day why you feel lucky. 

Share links to Irish recipes. Create a Pinterest board for St Patricks Day and pin recipes and your feeling luckies. 

Print up Irish Blessings and pass them out to your buyers. Post them on Facebook. 

Send out Irish Blessings in thank you cards during the month of March. Send thank you cards to your past buyers and sellers, your agents and friends. 

Brainstorm for more ideas, share them here in the comment stream. 

An Irish Blessing
(A Blessing from St. Patrick)
May the road rise to meet you,
May the wind be always at your back,
May the sun shine warm upon your face,
May the rains fall soft upon your fields,
And, until we meet again,
May God hold you in the hollow of His hand.


                                                st patricks day marketing idea