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Monthly Archives: January 2015

Do You Have an Online Marketing Strategy?

Do you have an online marketing strategy? 

The data clearly shows according to research that Copyblogger has done that only 39% of B2B small businesses have a  written content marketing strategy. 

I will venture to assume that for B2C small businesses, it will be lower or about the same. 

I hear it all the time: 

“I know I need to blog but I don't have the time.” 

“I know I need to delegate but I don't have the funds.” 

“I know I need to have a plan for my business, but I don't know how to do it.”

” I know I need to have an online business strategy but I don't know where to start.” 

Sometimes these excuses are based in fear and sometimes they are based in simply not knowing what steps to take. 

Do You Have an Online Marketing Strategy?

You can work through it. You can be successful in getting listings, leads and referrals from blogging, search engine marketing, SEO strategies, networking, content marketing and developing relationships online. 

You may be attending a lot of great classes and webinars and walk away with notebooks full of great ideas but you know that you will just be putting all those notes on your desk and not really adding them to your content marketing strategies. 

Some people feel overwhelmed with the amount of information there is to digest when putting together your online marketing campaigns. 

We offer strategy sessions. You don't need to get into my full coaching programs in order to take advantage of developing your business strategy. 

It is almost the end of January in 2015 ~ how is your strategy working for you so far this year? 

Let's fine tune your existing strategy or create a new one so that you can actually make sense of all the stuff you need to do with your blogging, networking and social engagement. 

I have 3 strategy session times available on Thursday and 2 on Friday. 

Please email me at coachkaterina ( at sign) gmail.com to request your strategy session or text me at 561-502-1577 with your name and email address. 

Looking forward to helping you get on the right track for this great new year! 

LIVE In Person SEO WORKSHOP

Sign up today to get your spot reserved for my LIVE Event: SEO Workshop 

SEO Workshop – Hands On Training with Katerina Gasset- Online Business Strategist, SEO, Branding for the internet and social media. 

Book now by clicking here. 

Date: Thursday March 26- 2015 

Where: Country Inn conference center in Gainesville Florida 

Time:  12 p.m. to  4 p.m. 

Limited spaces are available in the conference room so reserve your spot today. 

The early bird pricing is only good until February 15, 2015 so book your spot now. 

LIVE In Person SEO WORKSHOP

We will be covering: 

1. Keyword research the right way- how and why 

2. Setting up your silos on your sites- doing the steps 

3. Dominating your way to the top – flying under the radar 

4. How to push your sites up to the top of page one once they are found on page two

You will discover how to add social media to this mix along with other tips that will help you rise to the top. 

Your investment is only $197.00! 

If you are a Listing Experts Academy your investment is only $97. 

The space is limited at this hotel so reserve your spot today! 

Click here to reserve your spot today! 

You can fly into Gainesville or if you are in Florida you can drive to Gainesville from most areas easily. 

If you are coming from Miami or the Keys you may rather fly as it will be faster to fly in that case. 

There is a national baseball tournament that weekend so make sure you make your hotel reservations now before all the hotels get booked up. The tournament does not start until Friday but families will be flying in from all across the United States and many will arrive on Thursday. 

Katerina Gasset has been teaching, speaking and blogging about SEO since 2007. She walks her talk. Whatever she is teaching you how to do, she does for her companies and for her clients.

Katerina was the keynote speaker for ActiveRain in Atlantic City teaching agents how to get listings from blogging on the internet. Katerina has been quoted in Forbes magazine, keynote presenter for RealBird webinars, REBAR camp instructor, private consultant for brokers and agents around the U.S. and Canada.

She has spoken at REOMAC events, NAHREP and AREAA conferences and trainings on SEO, Social Media, Branding and internet marketing.

Katerina has successfully helped agents get to page one on Google. Katerina founded Listing Experts Academy in order to get all the branding, SEO and online marketing trainings in one place for easy access for members.

Katerina is the top blogger on ActiveRain, a real estate network with over 250,000 members.

She lives with passion, her presentations are energetic and full of actionable steps. Anyone who hears Katerina speak walks away with not just the knowledge and how to's but also the motivation to get going to the top of their business and Google!

 

Katerina has been a real estate agent since 1983. She has been licensed in California, Washington state and Florida. Her husband, Nestor Gasset owns International Properties & Investments LLC – a real estate brokerage in Wellington Florida.

 

My Top Prediction for SEO in 2015

SEO for agents real estate SEO -branding personal brand

My Top Prediction for SEO in 2015 

With all the talk, double-talk, assumptions and guessing about what is what with SEO these days there are a few things you can count on no matter what happens with Google and other search engines. 

You will not go wrong by drilling down into your niche, flying under the radar of the big 4.

Choose terms that their SEO departments are not going after. These big guys spend over a $100,000 a day for PPC and they want the biggest bang for their buck so they are not going to piddle around with terms that you can still make good contacts, closings and income from. 

My top prediction for SEO moving forward is about branding. 

I believe that just as I stated about 9 years ago that it was time to start building your own personal brand on the internet because Google is all about brand. 

They have a patent for their Panda algorithm that specifically discusses the importance of ranking search results. 

Then add on to that the fact that Eric Schmidt (when he was CEO of Google) stated that the internet is a cesspool and that brands would be who cleans it up. 

Think about why the big 4 were able to capture so many top spots on Google page one for the very terms that real estate agents for years before the arrival of those “brands” were dominating by themselves. The problem was agents were driving their sites with IDX and home search results trying to be the search engine for the home buyers in anonymity which came back to bite them because that is absence of brand.

Moving forward into 2015 there are ways in which you can beat the big 4 in organic search using SEO and I predict that this will by establishing the following brands: 

1. Your name or your name + real estate agent as a brand ( if you have a famous actor's name)

2. Your company name ( if you are the broker/ owner) as a brand

3. Your niche keyword terms as a brand

There was such a misconception in the SEO world about brands for years before Panda and Penguin, etc. The focus was on generic keywords and not brands.  For years, that thinking was put into practice. I have always stated from the beginning of learning SEO that creating your brands online was going to be the way that you can set yourself apart from your competitors.

Those who followed this advice weathered the storm of Panda and Penguin and of the big 4 dominance on the SERPS.

If you are not one of those, it is not too late to start establishing yourself as a brand on the internet in 2015.

We started really working to dominate our company brand on the internet about 6 months ago. Before that for years we had some competing real estate companies who share the same name as our company: International Properties and Investments LLC.  One of those companies had almost the entire page of page one on google serps packed in for them. 

Today I looked to see how we are doing and to my pleasant surprise, in Google incognito window and logged out of Google, we have ALL 10 spaces on page one with our company name and platforms that have our company profiles.

  • Our point 2 agent website is #1 with our Google local page attached,
  • #2 is the brand new EMD (Exact Match Domain) site that I am in the process of creating which will become our branded main company website,
  • #3 is a Yelp review about our brand, company name,
  • #4 is our facebook business page for our company,
  • #5 is our ActiveRain profile,
  • #6 and #7 is our market leader website,
  • #8 is our Google plus business page,
  • #9 is our Pinterest business company name page and
  • #10 is a YouTube playlist named for our company brand on my personal YouTube channel. 

My Top Prediction for SEO in 2015

My Top Prediction for SEO in 2015

Get your Free SEO Field Guide – containing your checklists of onpage and offpage SEO tasks, click here.

We can teach you how to do this yourself in our SEO courses or you can order done for you packages which include our virtual assistants to help you with your marketing. 

ListHub Listing Agreement Ends With Zillow

ListHub Listing Agreement Ends With Zillow 

The contract that Zillow has with ListHub expired on April 7, 2015. 

ListHub has had a contract and provides the data to the big Z of all of our listings. 

Move.inc who operates Realtor.com owns the listing syndicator, ListHub. 

Move.inc was acquired by News Corp in December. 

Right now the big Z gets a few hundred thousand listings out of the 3.6 million that are displayed on Z now. 

They have been getting the listings fed to their site since 2011 through ListHub. 

The contract is not going to be renewed. A spokesperson for Z said that they are going directly to the MLS participants and brokers to get the data feeds and they are building their own listing syndication tool. They plan to get more listings from our MLS providers. 

ListHub Listing Agreement Ends With Zillow

Florida REALTORS magazine reports: 

In a statement, Move Inc. said that “ListHub has been negotiating in good faith a new listing distributing and reporting agreement with Zillow on terms that reflect the best interests of the brokerage industry. As communicated in public announcements, Zillow decided to end those negotiations and announced the launch of their own platform. Zillow chose their own route for their business model and interests.”

Z does not see any issues with converting the data over to the Data Dashboard broker feeds since many of the listings that will get shut off are those in large urban sectors. The only ones that they think might not get pulled in are some rural areas. 

You can see where each side stands. We have said in the past that the business model of z was to create their own model.  I think that many of the things that they “said” are going to be different than what they are going to end up doing. Something to think about…