Monthly Archives: April 2015
Monthly Archives: April 2015
#FastTrackSEO: Special Rates for Early Bird Notification members
Be one of the first 50 people to sign up for Fast Track SEO when it launches towards the end of May and receive a $500 discount!
Be one of the first 100 people to sign up for Fast Track SEO when it launches and you will be entered into a drawing for a one hour strategy session, one on one with me, valued at $600.
Make sure you are one of the ONLY 200 people who will be in Fast Track SEO live webinars and live Q & A sessions. Yes, we will record the webinars but you want to be there on the webinar so you don't miss the live action!
How can you be sure you won't miss all these exciting perks? Sign up right now to be on my Early Bird Fast Track notification list ~ this way you will be notified when we open the shopping cart and when you will be able to join Fast Track SEO.
Get on the list now: https://coachkaterina.leadpages.net/fasttrackwebinar/
The Early Bird notification list will be closing down soon in about less than 2 weeks so make sure you take action today and get on the list.
Fast Track SEO modules will be packed with steps you can take fast and right away to start ranking on the search engines.
Check out what other agents say about my SEO courses:
“This post is one that applies to all real estate agents who are concerned about how they will improve business in 2015. This past year was a good one, and many did make more money than they expected. A small investment that will yield great rewards lies in this blog post. Read it and then take the next step and have a conversation with Katerina Gasset about which course she recommends for your level of experience with online marketing.
Mine was SEO to the TOP, and I'm so thankful to Katerina that I enrolled and was able to absorb some of her vast knowledge of SEO. Blogging is not a great expense, but if you are not approaching it properly, it's useless. Learn the basics and run with it. Learn the more advanced information and really reap the rewards. Katerina has it all, and she offers this information for pennies. Literally, in the full scope of this topic, it's pennies.
Start 2015 on the right track by investing in YOUR EDUCATION so that your business will grow and YOUR POCKETS WILL FILL!!! ” ~ Barbara Todaro – REALTOR®
Get on the Early Bird notification list now: https://coachkaterina.leadpages.net/fasttrackwebinar/
RealBird Webinar Replay- Did you miss the RealBird webinar?
We had an awesome turnout with almost 300 people registered for the webinar on a busy spring morning!
In case you registered but could not make the webinar- Gabe sent you all the recording via email. So check it out.
If you did not register you can still have one last chance to watch the replay of the webinar.
This webinar is sure one you don't want to miss if you are interested in taking back your listings and marketing on the internet for sellers and buyers.
Learn how to take control of your own listings so that you can get credit where credit is due.
RealBird is a great partner to real estate agents because they are not a middle broker or a lead syphoner. All your leads go directly to you in your email inbox. You only pay $99 per year for RealBird- you can not go wrong!
You get all the single property websites you need for your listings in that one low price plus home search and widgets to put on your posts and blogs. You can also now get SMS which is working awesome to drive leads into your funnel.
My webinar is packed full of great tips and actual step by step guides on how to marketing your listings on the internet.
Make sure you don't miss your chance to watch the webinar.
Yes, it is an hour of your time and your life- invest one hour into your business… I promise… you will be glad you did!
Again, here is the link to watch the webinar: https://coachkaterina.leadpages.net/realbirdreplay-/
Make sure that you watch the webinar because there will be a pop up message about a HUGE discount for #Fast Track SEO available to you. During the webinar I explain what you need to do to get in on my newest launch- #Fast Track SEO.
See you at the top!
Creating Your Systems to Delegate
In this episode of my podcast we discuss what to do after you have created your two week time log. If you don't know what that is or the instructions to keep your time-log listen to the podcast right before this one. There are 2 other podcasts that you should listen to before this one. They are all about delegating and discovering how you waste time and how you can better allocate your time and tasks.[powerpress]http://katerinagasset.com/wp-content/uploads/2015/04/Creating-Your-Systems-To-Delegate-.m4a[/powerpress]
Podcast: Creating Your Systems to Delegate
00:12 – Value Added Virtual Assistants
01:55 – Creating The Business System
08:24 – Marketing
09:49 – Determine what are the things you to over and over again
10:33 – Create a tutorial for repetitive tasks
12:20 – Join the Digital Marketing Strategy Group on Facebook
14:25 – What else can you delegate?
15:28 – How do you create a system?
It's April 21st today. Unless you've been living under a rock, you know today is the day that Google's Mobile Algorithm sets in.
Actually, there has already been movement in the SERPS for a couple of months now regarding Mobile Friendly sites.
First of all, it is NOT the end of the world. So if you are panicking because your site is still not mobile friendly, relax.
There is a lot of “end of the world for your website” rumors and such all over the internet and on social media and landing in your email inbox.
I am not diminishing the importance of being Mobile Friendly. I just want you to know the facts and what can you do to fix your site if you are not passing the Google Mobile Friendly test.
Your site won't be de-indexed or punished for not being mobile friendly.
Google is not trying to punish us. In fact, this is the first time in the history of Google that they have actually come out publicly to announce an algorithm change. That is unprecedented. That right there, tells us that they are giving us fair warning of this change and they also know that this will affect SO many businesses that they gave plenty of time for site owners to make sure their sites are mobile friendly.
What is going to happen is that if your site is not mobile friendly- it will have an impact on the Mobile Search rankings.
Google will show the mobile friendly websites first in the mobile search results. They are not getting rid of your site.
What this means is that Google is going to detect those who are on mobile devices when they are searching. Those results will appear to the searcher who is searching for keywords on their phones.
So if your site is not mobile friendly your rankings will take a beating. But let's say that your competitors are also NOT mobile friendly:). Well, we shall see what this looks like starting today! It is best to be the first one mobile friendly!
BUT this does not apply to your desktop rankings. And Google has announced this will also not apply to iPads and other devices like that. It does not apply to laptop rankings.
What can you do right now, today to get your site mobile friendly?
Before you do anything make sure your site's theme does not have a mobile update.
Sometimes all you need to do is update your theme in your wordpress dashboard and you are set.
This is a quick band-aid that you can do right now if you have a wordpress website:
1. Go to your wordpress dashboard.
2. Move your mouse over “appearance”.
3. Click on “themes”.
You will see these free wordpress themes:
4. Choose any of these themes. Remember, these are not a permanent resolution. But all of these are updated constantly by wordpress. They are the only safe free themes that you can apply.
5. Click on the theme and then click “activate”.
Warning: You won't lose your posts, tags, categories, etc. You may lose other data. Always do a back-up of your site first. There are no guarantees that some of your data won't appear wonky or have alignment issues, etc. We are not responsible for anything that goes amiss on your site or anything else happens to your site.
Now go to the Google Mobile Friendly testing page here:
Add the URL of your site there and it will run a test on your site.
This fast fix is temporary but it gets your site to pass the test. Then you can start working on getting another theme that is mobile friendly.
Mobile Friendly and Responsive are not the same thing.
A mobile friendly site must be usable, legible and available.
Mobile Friendly means that someone searching on their phone clicks your website they get a mobile version of your website. Here is an example of what that might look like:
What is important for Mobile Friendly:
* Large text that's easy to read ( I've been saying this for years:))
* The content fits on the small screen
* Well- spaced links
* Mobile friendly plugins
You are not alone if you are not mobile friendly. Over 40% of the Fortune 500 companies are NOT mobile friendly.
Mobile search is so important today and Google knows that. That is why they are working to make sure that the search that mobile users receive is a great experience. 67% of all searches are from mobile devices now. Google is not making money on mobile search because people don't like the mobile web experience they are getting. Google needs to make money somehow on all this mobile search.
One way they can do that is to force website owners to make their websites mobile friendly so that the user experience becomes a good one, then Google will be able to monetize better.
Responsive design means that your website will adjust to any screen that it is on. Your site determines what someone is searching on – desktop, laptop, smart phone or iPad. It also fits to the size of the screen that is viewing the site. That means that your responsive website looks good on a 21 inch screen or a 12 inch screen.
It is important that your end goal should be for your website to become responsive. There are a lot of great responsive themes on the market.
Right now it is more important for your site to be mobile friendly versus responsive because that is what Google is focusing on right now.
However, the problem that happens with mobile friendly is that ALL your pages may not be mobile friendly. The question arises is:
Will Google rank your pages or just your site?
Right now Google says it is page by page. But we all know that Google changes:).
If your site is mobile friendly with 50% of your pages but your competitor has 70% pages mobile friendly – is that going to hurt your rankings?
Google has not indicated how this will affect your rankings.
What if you know your site is mobile friendly but you are still failing Google's mobile friendly test?
This could be a very simple issue with your wordpress settings. Check your settings.
Make sure the box is NOT checked where the arrow indicated in the above screenshot.
Google bots can not crawl your site in order to even check to see if your site is mobile friendly and worse yet, your site won't get indexed.
Feel free to contact me to go over your website options. We can go over your site together and figure out your best course of action in moving forward and becoming mobile friendly and/or responsive.
Discover your time wasters and apply time savers. In order to get anything done you first must get organized and figure out where you are wasting time. Follow my strategy to find out where you are wasting your time, what tasks you can delegate and what tasks you can delete from your life. What is NOT serving you? Get rid of it.[powerpress]http://katerinagasset.com/wp-content/uploads/2015/04/Finding-Time-Wasters-And-Savers-.m4a[/powerpress]
You can click the above player and the media file will automatically download to your media files.
Finding Time Wasters And Savers Podcast:
00:10 – Delegating
00:21 – How to start a 2-week blog
07:15 – Find the Time Wasters, and highlight them
14:37 – Highlight Business Items that you can create systems for.
Or you can subscribe to my iTunes channel in the iTunes store:
RealBird Webinar- Guest Speaker- Katerina Gasset for April 22- 2015 at 11:00 a.m. – 12:00 p.m. Eastern Time
I am going to be the guest speaker on the Realbird webinar on Wednesday April 22, 2015.
Welcome to another episode of my podcast.
This podcast is especially created for real estate agents.
Why is it so important to control how and where you market your listings on the internet?
Find out in this episode of my podcast for Digital Marketing Strategies.[powerpress]http://katerinagasset.com/wp-content/uploads/2015/04/Take-Back-Your-Listings-.m4a[/powerpress]
You can click on the above image to download this podcast episode to your computer or device.
Take Back Your Listings – Real Estate SEO Podcast:
0:11 – Take back your listings
01:37 – How Virtual Assistants can help you on marketing your listings
02:31 – #TakeBackYourListings
03:41 – Syndicating your listings automatically
02:28 – Take back your listing movement
05:34 – SEO your Listings
06:35 – Listings Experts Academy
07:31 – Own your Listings
Or you can click here to subscribe to my iTunes podcast channel and you can also listen to past episodes of my podcast.
Click on this link to go to my iTunes channel: https://itunes.apple.com/us/podcast/rising-above-noise-growth/id810838153
Join My Free Facebook Group: Digital Marketing Strategies
Click here to join now: https://www.facebook.com/groups/1389730414671034/
This is a closed group on Facebook.
You can set up notifications to be alerted when someone posts to the group.
I add posts about different Digital Marketing Strategies for Real Estate and other professionals.
You do need to request an invite. When you click on the group- it will tell you that.
It is much faster to post tips that only take one paragraph or so in a Facebook group than on a blog.
See you at the top!