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What Entrepreneurs Can Learn From Minecraft and ArcadiaCon

What Entrepreneurs Can Learn From Minecraft and ArcadiaCon

Our son loves to play Minecraft. He and his friends get together on Facetime and then go into a Minecraft server to play together.

The other thing these kids all do is watch other people who play Minecraft. They can sit for hours watching their favorite “YouTubers” and Twitch live streamers. I thought this was so strange at first. Then I figured this was better than watching television shows. And now I am amazed at how much money these Youtubers and Streamers make. This is a real business.  Bajan Canadian with Tristan at Arcadiacon

This weekend we brought our son to ArcadiaCon which is a two day conference with the famous Minecraft YouTubers and Live Streamers. The highlight of the event was the “Meet and Greets” where all the kids get autographs and photos taken with these stars. You think people stand in Disney lines a long time? 

As parents we are interested in understanding and knowing what our children are interested in. This is very important in parent/child relationships especially when the kids become teenagers. We show interest in his interests. 

In my mind I was wondering what I am going to do to keep from being bored? I don't play online games. I don't have time to watch videos even though I make it a point to watch some with our son so that we know what he is watching. 

I decided that I would enjoy learning! I love to learn! And I was sure there would be some tips we could pick up that I could pass along to you as well as implement in our own businesses. 

The entertainment was hosted by some of these YouTubers. Then there were panel discussions and lots of Q & A sessions! 

I love to learn about different businesses. So I was interested in the panel discussions. 

They had panel discussions on YouTube video production and creation and Live Streaming panels. I also went to the Women's Gamer panel because there are very few females in this gaming space in the monetization areas. The best panel was about “How to Build a Community”. 

Passion Driven Business Success Systems  

 One of our son's favorite YouTubers is @BajanCanadian who is 21 years  old  now and has over 4.8 million subscribers to his YouTube Channel. He is  a great content creator. He along with other YouTubers create their own  story  lines in Minecraft and edit their videos.

 They usually post 2 times per day and we are not talking about super short  videos either!

 

    He has over 1,267,610,142 video views!

 

 How do you like those numbers! His earnings potential on YouTube are over  $3 Million a year which is through YouTube's revenue sharing. He is also  involved in merchandizing which is always a very smart move when you  have fans, especially kids! I posted a video of Bajan Canadian with our son  below. 

 

My greatest takeaways from Arcadiacon ( Minecraft event): 

 

1. Community is everything when you are marketing yourself or your product online no matter what business you are in. 

2. Creating your brand and tying it together with your community helps engagement and builds brand loyalty. 

3. Care about your fans. Your fans love and adore you. Recognize them. Be humble and make their day better by interacting with them in your chat and replying to their comments. 

4. Like kind attracts like kind. People who are like you will be attracted to your brand, your product, your service. 

5. Network on line with fellow gamers. So in other businesses, reach out to your peers! There is enough business for everyone and then some! 

6. Livestreaming tips: Send out tweets that you are live streaming. Periscope is great for business live streaming. Twitch is what most gamers use. Show your live stream schedule on your website page, your YouTube channel page, your tweets, on Instragram, etc. 

7. Content creation is KING!!!! 

8. Be consistent. 

9. If you can create content to sell to kids- you have it made:) 

 

Digital Marketing Strategies Passion Driven Success Business Strategies Katerina Gasset consulting

 

There are parallels in the online gaming business with any other business that you are doing on the internet from selling real estate and blogging so that buyers will contact you as a real estate agent, mortgage brokers who are sharing information about the loan markets, consultants, information marketers, authors, bloggers, e-commerce businesses and so on. The list is endless. 

In my consulting and digital marketing strategies business all 6 of these takeaways are important. In my husband's real estate brokerage business all 6 of these takeaways are important. 

Nothing helps your credibility more than to build up a community of loyal fans that rave about you and their results! Community is everything! Build your community. Respect your community and add value most of all to your community. 

For instance, today in Listing Experts Academy which is one of my most popular courses and membership programs one of my students asked a question in our private Facebook group that is ONLY for members of the Listing Experts Academy. 

In order to answer her question, I needed to look a few things up in incognito chrome window so I thought it would be better if I created a video to answer her question. I recorded the video and it was short, less than 5 minutes to answer her specific question. Then what I did was uploaded the video straight to the Facebook group so that she would not even have to click on a link to YouTube to get her answer. 

She was so happy that I posted that video. It made her feel special and important. Is that not what most all human beings want to feel? Important and valued. She even wrote a testimonial of the service I provide to the group.  I did not post the video answer for her to get a thank you from her. I did this to add value to her life and business. In what ways can you add value to your clients' and customers'? 

The YouTubers told the aspiring up and coming YouTubers not to worry about how many subscribers they have when they start posting videos on their YouTube channels. This was a very important tip. I agree so much with this no matter what business you are in. Creating and uploading YouTube videos takes a lot of time and we would all like to see results right away. That does not usually happen with YouTube. YouTube likes those channel creators that stick around for a while too so it benefits you to be consistent! Post on a regular schedule. 

One of the questions that was asked over and over again in the Q & A sessions was technical questions like, “What mic do you use?”. While I understand kids asking this question when adults ask this question it is a sign that they are procrastinating or they are suffering from perfectionism paralysis. Good is good enough. Use your Mac's internal mic. Use your iPhone earphone mic. It does not matter. Just start recording video! You should hear some of my podcasts! I record podcasts while I am driving using my iPhone earphone mic and my iPhone podcasting app. You can hear the A/C in my car running. But it does not matter because my fans want to hear from me. If the only chance I get to podcast is while I am driving, then that is what I have to offer and good is good enough! 

Consistency gets hard when you get busy. It seems to be the one thing that gets left out when we are moving our businesses forward myself included. This is where delegation comes in. You must learn to scale your business by delegating. Even if you don't want to scale your business, delegating frees up your time so that you can spend it doing other things like spending time with your family. 

Create an editorial calendar and then create the systems you need to put in place that can easily be delegated to your virtual assistants. If you don't have virtual assistants, I will set you up with my awesome virtual assistant team we use for our tasks that we can delegate. 

Care about your readers, your fans, your followers! Add value! That is a no brainer across all markets and businesses but SOOO often this is overlooked and ignored. If you don't treat your fans like gold, they will become disenchanted and move along. If you don't treat your customers like gold, same thing. If you don't respect your prospects by answering their questions, those prospects will not convert to customers. 

Content creation is king! It always has been and becomes more so with each passing Google algorithm change, with each new market that is created and with each medium. We know now that Google does reward content pages with more than 2000 words of quality content. But that can't be junk. So make sure your content adds value to your readers, your prospects, the searchers and your fans. 

For video content, videos still need to be short and to the point unless of course you are a gamer. And of course it is determined by who your niche audience is. Bajan Canadian can create a 3 hour long video and millions of kids will still stay there and watch the video. But someone looking for a house to buy is only going to watch a video for about 30 seconds. Someone who is wanting to learn how to build a wordpress website is going to watch a longer tutorial than a house for sale video. Remember attention spans are very short. 

I suggest that you create short intro videos to whatever your product or service is and have those who find your video and are interested to optin to your email list. Then you can start engaging them in a conversation through email and link to longer videos that are specific to their interests. 

When these gamers are live streaming on Twitch, they are playing games and interacting on their chat rooms with their fans by talking to them live. They are creating a loyal following while they are creating content. They are content creators. Just like you and I are. 

Live Streaming is a new media. We have video and now we have live streaming. This new media is full of potential for any business owner and entrepreneur who wants to take their business to the next level. This is where we are headed. Those who get in on the ground floor of this media will be able to make for themselves a strong foothold. It was so interesting to learn about this media. 

How do I know that live streaming is something every real estate agents, business owner, marketer, producer, e-commerce owner, entrepreneur should be paying attention to and getting involved in? 

When companies like McDonalds are sending their marketers to learn about live streaming in order to find the ways in which they can get their product in front of those consumers of live streaming… pay attention! The big companies are sponsoring these live streamers. They would not be doing that if they did not think that they can effectively market to those consumers. 

Check out the app called Periscope on your iPhone. You can download the app for free. It is super easy to set up. You can then start live streaming right away. Set your Periscope settings to save your live streams to your photos. This then gives you the ability to upload them to YouTube for future product creation and content. If you don't set this in your settings, Periscope only saves the live streams for 24 hours. During those 24 hours, all your followers can view that stream but they won't be able to chat with you or send you hearts:). 

Name a business and I will tell you how they can use Periscope! How about a dentist? How can a dentist use periscope. He can do live tutorials on caring for your teeth, how to brush them correctly, how to floss correctly. Not only that but he can set the stream to private and teach other dentists from all around the world his expertise. You can set your privacy settings on Periscope. 

We do strongly urge you to NOT use the location service on Periscope especially if you are live streaming from home. Don't tell people exactly where you are for security and safety reasons. 

Like kind always attracts like kind. If this is the only take away that you get out of this article, you are so far ahead of your competitors! If you want to learn more about heart centered marketing and working your business from your passion, let me know in the comments below. I would love to create content for you about Passion Driven Business Success Strategies. 

Networking 101: Always be networking! We get clients from networking on Facebook. We get business from paying it forward on Twitter. We get to help others find their way and making another person's day by reaching out on social media to help. You can network in person or online. Networking online is great for introverts because they tend to be more assertive online. If you are too shy to meet and greet people in person, get involved in online communities in your niches and start networking. You may be pleasantly surprised how much you are appreciated. Remember my rule on networking: pay it forward first. Connect people together with other people outside of yourself. Allow them to chat with you and you ask the questions. This will make them feel important and they will love you for it. They will refer business your way. 

And my biggest take-away is that it does not matter how young or old you are right now- you can make $1 Million a year or $1 Million a month in something as seemingly simple appearing as gaming, mainly by creating videos of you and your friends playing Minecraft or whatever game you are passionate about playing or by live streaming the same. Imagine the possibilities! 

There are a million ways to make $1,000,000 online so find what you are passionate about and go for it! 

Drive your business with passion. Do what you love and the money will follow! 

As always, to work with me or join one of my programs text me: 561-502-1577 with your name, phone number again in the body of the text and your email address. 

Katerina Gasset Speaking at FIOPS in Miami in August 2015

I was invited to speak at FIOPS Conference ( Funnel Industry Operations Conference) in Miami this August. 

I am very honored to be invited to speak. 

The topic is:  Connecting Your Brand To Your Audience! 

Connecting your brand to who counts in your business! 

How do you measure what you don't know?
Do you sometimes feel like a dog chasing his own tail when it comes to marketing online?
Or do you feel like you are throwing spaghetti at the wall hoping something will connect with your prospects?
Discover how to connect with your target audience.
How do you discover your true ideal prospect ( avatar) and then create a strategy so you can engage with your avatar and create brand loyalty?
Creating your online marketing strategy must be the first step on your path to success for your business.
Strategizing is different than tactics. You need both, but tactics without strategy will take you off your path. Know where you want to go (strategy) then discover the best track (tactics) for getting there. 
Katerina Gasset Speaker FIOPS Miami  Funnel Experts Conference
BIO
 
Katerina Gasset- Digital Marketing Strategist- Growth Hacker- Business consultant, Funnel Expert, Keynote Speaker, Trainer, Brand development, Website design, Author, Top Blogger, mother of 9 children- she homeschooled 6 of her children. Katerina has been an entrepreneur for over 35 years with a passion to empower entrepreneurs to become all they are designed to be. 
Connecting your brand to your ideal target audience is the key to developing an online and offline relationship with your customers and to establish brand loyalty. Before you even think of doing SEO, you need to understand having a strategy to connect in place. Before you write your first post on your blog you should know who you are writing to exactly.  
Strategies and tactics are two totally different spokes in your marketing wheel. Make sure you understand the difference and empower your teams to develop the strategy that is the right fit for your company brand.
“Katerina brings down to earth practical ideas on how to build a brand. The analytics are tools. She helps you map a path.” Lea Deo- Real Estate Agent 

The screenshot below is the speaker info for the program and the FIOPS website: 

 

Katerina Gasset Speaker FIOPS Miami 2015

The event is for: 

  • Marketers
  • Content Marketers
  • Salespeople
  • Technologists
  • Writers
  • Affiliates
  • Creatives
  • Storytellers
  • Business Developers

 

The site to register to go is: https://fiops.com/

I am looking forward to meeting like minded marketers. 

 

 

[ Proof ] Check out these results from agents:

[ Proof ] Check out these results from agents: 

 

Corinne is so happy she joined Listing Experts Academy a little over a month ago.

 

Check out her comments in the Private Facebook Group in Listing Experts Academy:

 

 

 

 

 

 

 

She just put another $1.5 Million under contract. 

 

This is because she actually takes the modules, learns what to do and then does the work to get the results.

 

You can do this for yourself in time or you can hire our virtual assistants to help you get this done. 

 

The bottom line is that as agents SEO and online marketing is specific and real. We can beat Zillow and Trulia. You can too. 

 

Listing Experts Academy is a lifetime membership right now with NO monthly premiums or annual renewal fees. I am not going to keep it that way much longer. But no worries, you will be grandfathered in. 

 

Right now I am sure you have heard all the buzz about my newest awesome course called, Fast Track SEO. 

 

People are signing up for it and the spots are being snatched up! So exciting! 

 

However, as a Listing Experts Academy Lifetime member you will be getting Fast Track SEO for NO charge! That’s right! All Listing Experts Academy members do not have to pay to take my live webinar trainings of Fast Track SEO that will be starting mid-June. 

 

So what’s holding you back? 

 

This is a HUGE savings and not only that, as agents, we all know that the money is in the listings. We must list to last. 

 

So start following Corinne’s footsteps today and JOIN Listing Experts Academy! 

 

Text me right now at 561-502-1577 with your email address and phone # and I will email you an invoice to get into Listing Experts Academy straight away. 

 

 

Your lifetime membership in Listing Experts Academy consists of 9 core recorded training modules: 

 

  • Defining your avatar

  • Discovering underserved niches

  • How to do your keyword research the right way

  • Flying under the radar of Zillow ( and whoever else)

  • Article Structure SEO and Social Signals

  • Listing Syndication Strategies – these alone helped us double-end 60% of our listings and have us show up on Zillow as the listing agent without paying them a dime:)

  • Our Expired Listing program and letter- the exact letter we send out – expired listings is our main source of listings

  • Listing Presentations

  • Reputation Management online – how to set yourself up offensively so any negative reviews will drown out.

  • How to delegate tasks for real estate, SEO, listing syndication, etc.

 

And then I have a ton of bonus trainings already in Listing Experts Academy and I always add more as we work on new ideas and strategies. The following is what in the academy right now in recorded video trainings. The new trainings I add consist of recorded videos and sometimes live trainings. All the SEO advanced classes are live trainings and then get recorded.  

 

  • YouTube SEO – ($99 value)

  • Image SEO – ( $99 value)

  • Letters that we use to get listings ( $1200 value) 

  • SEO modules and updates ( $priceless!)

  • Branding and Marketing information ($997 value)

  • Checklists  ( $129 value)

  • Slides ( PDFs) of core modules ( $297 value)

  • Advanced SEO techniques ( $1200 value)

  • How to push your websites that are on page 2 to page 1 ( $597 value)

  • How to dominate 7 out of 10 spots on page one ( $397 value)

  • Complete SEO to the Top course ($397 value)

  • Mindhacking ($197 value)

The total investment into Listing Experts Academy is $1997. But WAIT! 

 

Fast Track SEO ( valued at $997) is included! 

 

Text me for your invoice or go here to register for your lifetime membership: 

 

https://goo.gl/aKSlwA

 

I look forward to having you on board! More exciting things in store for the academy!!!

 

 

See you at the top! 

 


Katerina

 

 

P.S. Don’t wait much longer because I can only have 200 people in my Fast Track Live trainings and in Listing Experts Academy at this time.

Text me to join now: 561-502-1577 

Real Estate Best Practices SEO

Real Estate Best Practices SEO

There are many different opinions on the SEO streets about how to apply your SEO to your real estate websites and blogs.   Listing Experts Academy Katerina Gasset Fast Track SEO Real Estate SEO

There are some SEO steps that are universal which all agree are important:

  1. Know your keywords
  2. Write great content
  3. Use on page SEO

a) Use your keywords in your title tag

b) Write a compelling description tag ( this is what people will compel people to click on)

c) Add at least one image to your post or page

d) Add alt 1 and alt 2 tags to your images

  1. Be careful to NOT over use your keywords
  2. Do use semantics and relative keywords in content
  3. Be careful NOT to overdo your anchor text with your keywords

What most SEO experts don't tell you is that you not only need to write great content but you must know who you are speaking to.

You must know your avatar.

You must do the work to get down to the very deep essence and nature of your avatar ( your ideal client).

Check it out- connecting to your avatar works:

From Corinne Guest:

“Oh the deep psychology of it all. My Avatar just called! Another downsizing buyer and seller from a niche web site. It's amazing how this works.”

and then she said this: 

“Loving the phone calls. So much better than any other form of connection, it's when I can be me.”  

and she also said this about her Listing Experts Academy membership: 

“Wow, talk about break through. I just spent 3 hours doing the Avatar homework. Ok so I had some input from hubby but it was amazing to learn I am working with the wrong buyers 90% of the time. One of my avatars was for buyers, and when one called this morning, after a brief conversation, I fired her. She is now someone else's nightmare. The other 4 are for sellers and is going to make the next part so easy to follow through on.
Why did I not sign up for this program earlier…….??? I see more happiness in my future.”

Remember that when you sign up for Listing Experts Academy, Fast Track SEO with live training webinars are included in your Lifetime Membership. 

Text me to work with me: 561-502-1577. 

Try out my 3 free trainings that I created for Fast Track SEO: 

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

See you at the top!