Katerina Gasset

Author Archives: Katerina Gasset

What Does Avocado Toast Have to Do With Real Estate?

No matter what NAR and media try to tell us, your local markets are what speak to you in the business of real estate.

 

For years now, NAR and other housing advocates have been using their bull horns to announce how we all must learn how to work with Millenials.

 

Dozens if not hundreds of articles appeared for years in industry magazines and online with tutorials on how we have to learn how to communicate with the Millenials because they are going to be largest home buying generation ever.

 

Fast forward to reality: in many markets, this has not translated into the number of projected transactions. 

 

See the thing is… many Millenials care more about buying Avocado toast at $19 and Starbuck's coffee at $ 5 a pop than they do about buying a house.

 

Just as with all generations, millenials come in two types, those that have the money to buy a house and those that don't.

 

The lessons the Millenials did learn from watching their parents buy houses they could not afford and then lose those homes to foreclosure was maybe ,just maybe, buying a house is not worth all that stress. Maybe if you really can not afford to live your life the way you want to live your life and own a home along with it, maybe not buying a home is the better option.

 

For Millenials who don't have the money to put down as a down payment, many of them moved in with their parents after they graduated from college. There are those who perhaps are single moms trying to support their kids and need the support of their own parents just to get by.

 

There is no judgment here.

 

What is important to one person may not be important to another person. 

 

When I was growing up, owning a home was what you did to prove you are a responsible adult. But if you don't want to own a home, why should you be made to feel as though you have to just to be called a mature adult?

 

Where does the Avocado toast story come from? 

 

There is a real estate developer in Australia who is upset that millenials are not buying the real estate he is building because they spend their money on Avocado toast. He was on the Australian version of “60 Minutes” and his story has become viral.

 

So what he is offering the Millenials is: free avocado toast for 12 months if they will buy his 2 or 3 bedroom townhouses. 

 

A lot of older people think that the priorities of young people are messed up. Well, young people are that, they are young. They may not at this time fully comprehended the fact that every choice has a consequence.  But it is still their choice.

 

Instead of spending all the money the media and NAR, etc did trying to get real estate agents to understand how to sell a millenial a house, maybe that money would have been better spent in research on why they think the way they do, what drives them to make the decisions that they do.

 

For many Millenials, they say they want to enjoy life without the stress they see their parents live through. They want to be able to move around, be mobile, and not stuck with a house payment for 30 years. 

 

The best research was right in front of our eyes. One of the things the politicians were counting on was that they could mandate young people to buy health insurance. They worked tirelessly barking up the wrong tree. They even created media and videos to try to reach the young people and get them enrolled into the Obamacare. It fell on deaf ears.

 

The majority of the young people do not have any interest in buying healthcare. I am not saying this is right or wrong. What I am saying is, they are not thinking about health insurance. Youth don't think about the future in those terms.

 

This huge miscalculation which only proved how out of touch the government is with young people, was one that anyone who is trying to figure out this generation could have seen coming.

 

There will be millennials that buy homes but not anywhere near the projections from several years ago. 

 

So if you are in a market where there are a lot of Millennials maybe you can offer to buy them a year supply of Avocado toast if they buy from you.

a few months ago

Webinar: 7 Questions You Must Ask Before You Buy or Build a Website

Join me on my workshop to discover the 7 most important questions you must ask before you buy or build a website.

7 Questions To Ask BEFORE You Buy or Build Your Website

In this free workshop you will discover:
  •  7 Questions you need to ask before you buy or build your website or revamp your old website or ramp up your website.
  • The one page on a website that gets the most clicks and how most agents don't even have this page optimized.
  • What search engines look for when they crawl a website and if you have what it takes to make them happy.
  • Find out if your website is up to the task of ranking or do you fall below to your competitors.

Get on the workshop early to put your site in for a quick review.

You must be live on the webinar to have your site reviewed.

To sign up for the workshop- you need to get my Free Blueprint- “8 Pages You Must Have on Your Website” first.

You will need to know this information before the workshop.

Register to get my Free Blueprint: “8 Pages You Must Have on Your Website”

 

The live webinar is on Wednesday, April 19th at 3:00 pm Eastern Time.

Register now: http://katerinagasset.com/7QuestionsToBuyAWebsite!

6 months ago

Are You Marketing Your Listings To the Most Qualified Buyers?

Are you marketing your listings to the most qualified buyers? 

 

How are you marketing your listings? 

 

Most agents add their listings to the MLS, check off the box to approve VOW and IDX, they then check off the box to syndicate through ListHub, or their office system.

 

Some will share their listing on Facebook and some through other social media platforms.

 

This does not set you apart from other agents in your market.
What are you doing in your market  differently than 98% of your competitors? 

 

One of the ways that you can really step up your listing marketing is by making a plan to get your listing address to rank in the places where your most likely buyer is going to hang out.

 

Years ago, peers online would make fun of those agents who were ranking on page one on Google for listing addresses.

 

However, those agents found out that many buyers don't want to call the phone number on the for sale sign. Instead, they google the address, or add the address to their smart phones… and then they are served up a list of websites with the address.

 

Having your website be the one that shows up with listing address is smart business, helps the seller get a better offer, and helps you to qualify the buyer better. In states like Florida, it also helps you to double end more listings which in many situations, helps the seller even more.

 

But having your listings show up on the very sites where your buyer is hanging out or that will resonate with buyers for your particular listings is even better. It does not always have to be your own website that has to show up.

 

How are representing your listings? Do they resonate with the most qualified buyers?  

 

If your listing is a waterfront luxury listing is it on a website where it looks like it belongs? Or does it look odd and out of place?
Is your presentation of your listing consist of some photos and the same description you have in the MLS? How is that serving the seller? How is that attracting the qualified buyers for that specific property?
Wouldn't you like it if the sellers are texting you telling you how much they love the listing article you wrote for them on your website blog?

Review Katerina Gasset Virtual Assistants Get it Done For Me

 

Discover more in my upcoming webinar on Wednesday!

 

***How to get more listings by marketing your current listings the right way on the internet.

***How to position your listings in front of the MOST qualified buyers.

***How to differentiate yourself from your competition

 

Date: Wednesday March 15, 2017

Time: 3:00 p.m. Eastern Standard Time

Link to register:

http://katerinagasset.com/WebinarMarketYourListing

 

There is no magic bullet, no shiny object, that will get you there. It takes effort and work, it takes time or money… you have assets, your listings are your assets and you have a duty not only to sell those listings but also to promote them and one of the by-products ( if you will) are more listings. 

6 months ago

Adding Irresistible Quizzes to Your WordPress Websites

Have you been wanting to add some fun and engaging quizzes to your wordpress websites? 

 

Quizzes are all the rave but not just that, they have a long life because of the very nature of the human brain.

 

The human brain is wired to seek out answers to questions.

 

We also as humans want to quantify our experience:

 

“Sherry Turkle, an MIT psychologist and cultural analyst, told Wired that people turn to quizzes as a result of their irresistible need to quantify the human condition.”

 

Think outside the box to differentiate yourself from your competition.

 

Of course Buzzfeed's quizzes go viral in a heartbeat. Of course, our little real estate website quizzes are not going to go viral in that way… but they can go viral in your own market.

 

From Marketo.com about a real estate quiz:

 

“And although it helps to have a large channel, having one is not a prerequisite for creating a successful quiz. Just one person (with about 300 Facebook friends) launched this quiz by posting it to his wall:  “Which Connecticut town is your true home?”. The original post got zero likes and six comments, and just 93 people took the quiz in the first 24 hours. Over the next few days, the quiz blew up and was taken more than 60,000 times. As of today, it’s been taken 80,000 times.”

 

What are some real estate quiz ideas to add to your website? 

 

You can add a local market guessing quiz…

 

Image quiz: show some photos of different price points of homes in your market.

 

Have the visitor guess what the price points are from a list of choices you give them. 

 

This one gets set up as a percentage score.

 

Then after they answer the questions, you can do one of two things: 

 

1. in order to see their results, and who doesn't want to see their results, they give you their email address. You can build your list this way.

 

2. They get to see their results as soon as click share their results on Facebook or other social media. This gets their friends curious about what their score would be.

 

You can set up your sharing on social media where the they earn their social media ‘badges' for sharing! People LOVE to collect the badges!

 

You see these quizzes all the time on Facebook and Buzzfeed. Which Disney princess are you most like? Which Harry Potter character are you most like? There are so many of these going around.

 

Another quiz you can do for your real estate website is a first time homebuyer or move up buyer question quiz: 

 

1. How much down payment do you think you will need to buy this house?

List different price ranges.

2. You can do a multiple choice question to test their real estate knowledge!

 

Or you can do one that takes the buyer down a path:

 

Are you ready to buy a home this year? 

 

Or one about their credit score:

 

Is your credit score good enough to buy a home? 

 

Should I keep renting or buy a home? 

 

A quizz you can do for sellers ( you can drive the traffic from your farm to this online quizz) is: 

 

Why did your property not sell? 

 

Then offer some multiple choice answers:

 

a) I need to get more money from the sale of my house than what my house can be sold for

b) I was not able to show my house very often because I have to be there when the buyers want to see my house

c) My agent did not get good photos of my home so it does not look good on the internet.

Etc.

 

Or another one for sellers:

 

How fast can I sell my house? 

Then lead them down that path…

 

The only limitation is your imagination. 

 

You can offer a contest to give gift card to restaurants, hair salons, gas, etc for the person that shares it the most, etc.

 

You will learn a lot about your website visitors from the results of the quizzes!

 

And remember if you are using quizzes to build your real estate list… make sure you follow up after the quiz. Send them an email sharing their results!

 

This is a fun way to engage your vistors to your website.

 

The problem has been that the software to create quizzes has been expensive and you need to do some coding to make them work properly.

 

Not any more! You know what a raving fan I am of Thrive Themes and Shane who is the developer.

 

If you are a Thrive Theme member, your membership includes ALL of the plugins he develops including this Quiz Builder.

 

But not only can you now build your quizzes with a drag and drop, no coded needed, editor; you can also track your leads by the answers they give. The builder is totally customizable or you can choose from some basic templates.

6 months ago

 How to Blog Using The WordPress Editor, Fast & Furious!

Free Webinar-  How to Blog Using The WordPress Editor, Fast & Furious!

Are you ready to start blogging on your WordPress website?

In this webinar I will share with you some ways in which you can post to your blog much faster.

  • I will show you how to create your blog content fast.
  • I will show you can add images, video and graphics quickly to your blog posts.
  • And some more tips and tricks to speed up your blogging process.
  • This will be a rather basic webinar so if you are new to WordPress this is perfect.

If you are new to Thrive Themes, this will also be great for you.

Webinar:

Wednesday February 22, 2017 at 3 p.m. Eastern time

Register now!

Free Webinar- How to Blog Using WordPress Editor Fast & Furious!

 

Webinar: 2017 Website Best Practices

Thank you all for all your wonderful participation in these free webinars that I am teaching a couple times each month! I love the questions and more so, I love to see how you implement the training in your businesses!!

This next webinar is titled: 2017 Website Best Practices

This webinar is for you if you fall in any of these categories:

  • You are looking for a new website
  • You are revamping your website
  • You might have a Google penalty
  • You have never had a website
  • You want to get your blog on your website
  • You are going to build your own website
  • You are looking at industry specific ( like Real Estate) website templates
  • You are getting pricing on custom designed websites
  • You are using your website for direct leads
  • You want to have a website to get sellers
  • You want to have a website to get buyers
  • You want to have a website for your small busines

We will go over the best practices for websites. This will be a live training where I will walk you through key factors and best practices.

The recording will be sent to you if you register for the webinar, as long as we don't have any technical issues with the recording.

The webinar is on Wednesday January 25 ,2017 at 3:00 p.m. Eastern Time.

Go now to register:  Webinar: 2017 Website Best Practices 

Encore WEBINAR: 2017 SEO UPDATE on Wednesday at 3 p.m.

Bad News: Go To Webinar crashed when I was shutting down the webinar last week SO the recording did not work!
Good News: Because half of you who registered wanted to be on the call – we are doing another live webinar on this topic!

 

 

UPDATE: CORRECT LINK TO SIGN UP FOR WEBINAR: 

 

http://katerinagasset.com/SEOWebinar 

 

 

Do you want to know where SEO is heading in 2017? 

 

Have you ascertained any clues by your changed rankings over the last couple of months? 

 

Yes, one thing you can always be sure of and that is: 

 

SEO changes constantly! 

 

There is so much going on with the Google algorithms. 

 

Don't miss out on getting in the know of what you need to be working on in 2017. 

 

I will go over the changes  in the algorithm we have been seeing recently, 

the updates that Google is telling us they are going to be doing, 

and what is working for us in real estate! 

 

Click here on this link to go the webinar sign up page- 

 

2017 SEO UPDATE Webinar

 

After you enter your name and email address, you will be getting an email from GoToWebinar with our login details. 

 

The best way to view the webinar is on your computer- a desktop or a laptop. If you are going to use your phone, make sure you use the GoToWebinar APP that you can download for free from the Apple App Store or your smart phone app store. 

 

I will record the webinar but there is never a guarantee that it will work. 

 

If there is a technical glitch, then we miss out on a recording. It only has happened 3 times in my 7 years of hosting and teaching webinars. 

 

You have to be registered for the webinar to get the recording of the webinar. 

So even if you can't make the webinar live, make sure to register for the webinar now. 

 

Here is the link again to go register for the webinar: 

 

http://katerinagasset.com/SEOWebinar 

 

The webinar starts at 10 a.m. Eastern Time.  You are all welcome to join. 

 

At 11 a.m. I will move into the restricted access part of our webinar- this part of the webinar will be for Listing Experts Academy members, Fast Track SEO members, Website Clients ( if you ever bought a website from me) and my Virtual Assistant clients. 

 

During this session we will go over a really cool SEO ninja tactic you can add to your toolbox for SEO moving forward. 

 

P.S. The webinar account I am using for this webinar is Realbird's GoToWebinar account so don't get confused when you see any messages from Realbird. It is me. 

 

 

WEBINAR: 2017 SEO UPDATE on Wednesday at 10 a.m.

Do you want to know where SEO is heading in 2017? 

Have you ascertained any clues by your changed rankings over the last couple of months?

Yes, one thing you can alway be sure of and that is:

SEO changes constantly! 

There is so much going on with the Google algorithms.

Don't miss out on getting in the know of what you need to be working on in 2017. 

I will go over the changes  in the algorithm we have been seeing recently,

the updates that Google is telling us they are going to be doing,

and what is working for us in real estate!

Click here on this link to go the webinar sign up page-

2017 SEO UPDATE Webinar

After you enter your name and email address, you will be getting an email from GoToWebinar with our login details.

The best way to view the webinar is on your computer- a desktop or a laptop. If you are going to use your phone, make sure you use the GoToWebinar APP that you can download for free from the Apple App Store or your smart phone app store.

I will record the webinar but there is never a guarantee that it will work.

If there is a technical glitch, then we miss out on a recording. It only has happened 3 times in my 7 years of hosting and teaching webinars.

You have to be registered for the webinar to get the recording of the webinar.

So even if you can't make the webinar live, make sure to register for the webinar now.

Here is the link again to go register for the webinar: 

http://katerinagasset.com/SEOWebinar 

 

The webinar starts at 10 a.m. Eastern Time.  You are all welcome to join. 

At 11 a.m. I will move into the restricted access part of our webinar- this part of the webinar will be for Listing Experts Academy members, Fast Track SEO members, Website Clients ( if you ever bought a website from me) and my Virtual Assistant clients.

 

During this session we will go over a really cool SEO ninja tactic you can add to your toolbox for SEO moving forward. 

 

P.S. The webinar account I am using for this webinar is Realbird's GoToWebinar account so don't get confused when you see any messages from Realbird. It is me.

 

9 months ago

Organize Your Business and Life With Trello

Trello is my go to app/tool for organizing my business, my projects, and my personal life.

There is so much you can do with Trello and it is free.

I don't get paid to promote Trello. I do get some swag now and again. They sent me a t-shirt one time and some chocolate. They gave me some stickers for my boards and the ability to upload custom backgrounds.

Click here for your invite to Trello.

How I use Trello for my businesses:

I have a Trello organization for each of my businesses. Then I have boards for the different projects within those organizations.

On the boards I have columns and cards. these can be dragged anywhere I want them to be.

One of my favorite parts of Trello is the ability to copy and move the cards and columns. The next thing I really like are the checklists.

You can also copy a checklist from board to board with one click.

You can add calendar to the board. You can also add deadlines on different tasks.

I have a board for my leads and clients. I have a board for each project I am working on. I am a very visual person so seeing the boards really helps me.

In my VA company, we have a  Trello board set up for each client. Each client can see their own board, add feedback, and see what is going on at any time. We manage all the output and delegation of tasks from each Trello board.

I created some video tutorials that are very easy to follow. Some of them are very popular with great feedback about how helpful they are so don't hesitate to learn how you can simplify your business and your life.

Trello Tutorial Organize your business and Life: 

 

How to use Trello as a CRM for Entrepreneurs, Consultants and Biz Owners:

 

Trello Tutorial How to Use Trello for Project Management:

 

Fun Trello Hacks Tutorial- How to Add Some Fun To Your Trello Boards

Fun Trello Hacks Tutorial- How to Add Some Fun To Your Trello Boards

https://youtu.be/pbxWgTtgYWA

Trello Tutorial Task Management

Trello Tutorial Task Management

https://youtu.be/SPvq11PP-z8

You can start your Free account here. All you need to do is sign up through your google account. This makes it much faster to log in but also makes it very simple to send tasks and comments right from your gmail to your Trello boards.

A personal Trello tip: Shopping Lists

I create a board called Shopping List
Then I create columns for each of the stores we shop at.
We go to Aldi's, Whole Foods, Trader Joes, Walmart, and Publix.
  • So I create a column for each of those stores.
  • Then I create the shopping lists of what we buy from each of those stores.
  • There are certain foods that we buy at each of the stores.
  • I create a checklist of those food items.
  • Then I check off all the items.
  • Whenever I run out of something, let's say I run out of ground turkey which I always get at Aldi's,
  • I go to the Aldi's shopping column and UNCHECK ground turkey.
  • Then when we are grocery shopping, the Trello App is super handy, I know what I need because it is unchecked,
  • once I buy it again, I recheck the item on the list
The different things you can do with Trello are limited only by your imagination.
I did not renew my dropbox or my Evernote this year because I can do all that plus much more in Trello.
It also works across all my Apple devices, iPhone, iPad, iMac, and MacBook Pro.
It also syncs right away.
When you are working on a project with someone else, you can see the changes in real time on your boards.
You can tag people, you can reply by email, and you can create as many organizations and teams as you want to, all free.
I hope you find these tutorials helpful as you begin to plan and organize your next year's goals.

 

What Can You Hire A Virtual Assistant For?

There are a few questions I hear from agents consistantly. Agents undertsand the importance of delegating and have every intention of doing so. However, there are a few things that hold them back from taking action.

 

#1. ” I want to delegate my tasks but I don't know what to delegate.” 

This is the most asked question about hiring a virtual assistant. I created a list of 21 things you can take off your plate right now and delegate without the investment of time to train a virtual assistant.
To get my pdf version of the 21 things you can delegate, click here.

I just set up this funnel, so please let me know if anything in the funnel path is broken.

 

#2. ” I don't have time to train a virtual assistant”. 

Not to worry, we get that! This is why in 2008 I started to train our virtual assistants and many of our vas are with us after years of working.

I do all the trainings, I do all the managing, I do all the quality controls.

One day I will be able to hire a manager who does this with me but for now, it is me.

I am VERY close to my virtual assistants making sure they feel comfortable and increase their skill levels year after year.

 

#3. ” I don't know how to vet and hire a virtual assistant.” 

This is already being done for you. We do all the vetting, hiring and processing. This saves you tons of time and frustration. I have heard so many stories of agents hiring , then training, then the assistant quits and they have to start all over again. If a VA quit, we all fill in to get your tasks done and hire another va to take the place of the one who quits.

I don't know what I would do without our virtual assistants. They do so much for us. Text me to get started: 561-502-1577.

Here is what one of our agents has to say:

 

Dear Coach Katerina,
Just a note to say how pleased I am with the roll out. Your service and that of the VA's are truly exceptional!  I love the organizational process, the thoroughness, and the time you take to explain everything. Through the combined efforts, my level of professionalism is raised and I'm so excited that I can now be more consistent with tasks, giving me the ability to help my clients even more. LOVE it!
Thank you so much!
Christine
1 2 3 17