If you are a real estate agent or broker you understand the power is in the listing. He or she who owns the listing lasts in this business.
With all new technology there are positives and negatives.
Technology helps us do more tasks however, sometimes we are either encouraged to use short cuts and sometimes we are just plain lazy and look for ways to get done faster and with less effort.
This happens with syndicating your listings on the internet.
What started out as a really time saving idea of having our listing syndicated to all the different portals on the internet but ended up losing sight of owning our listings online.
In this Free Workshop you will discover:
Click here to register for the workshop:
The workshop is on August 25, 2016 on Thursday at 5:00 P.m. Eastern Standard Time
Make sure to register. Being in the webinar live is always the best experience.
However, I do understand life happens!
Make sure you are registered and then if you can not make it, I will post the replay for about 24 hours or so for you to watch or re-watch.
Join me for this new workshop: Discover 4 Ways to Get Traffic to Your Website
In this workshop you will discover:
You won't want to miss this Free Workshop so get signed up to reserve your seat now:
This workshop is Wednesday July 27th at 1 p.m. Eastern Time.
You will also receive my Free Technology Resource Guide for registering for the workshop.
Join me on my workshop to discover the 7 most important questions you must ask before you buy or build a website.
7 Questions To Ask BEFORE You Buy or Build Your Website
Get on the workshop early to put your site in for a quick review.
You must be live on the webinar to have your site reviewed.
To sign up for the workshop- you need to get my Free Blueprint- “8 Pages You Must Have on Your Website” first.
You will need to know this information before the workshop.
Go here to get my Free Blueprint: “8 Pages You Must Have on Your Website”
After you add your email to get your blueprint do NOT leave your computer. You will get taken to another website page which has the registration for the webinar information.
The blueprint will get sent to your email so make sure you check your spam box. It may be in there!
After you register for the workshop you will be sent an email sent from GotoWebinar with your registration link.
Thursday June 23, 2016
1:00 p.m. Eastern time
This is a live workshop and we will not be having a replay available. You need to be live in the workshop.
Website & SEO Creation | Case Study Update
When you are building your website you want to make sure your site gets indexed as soon as possible.
This gives you time to write your content and set up your posts and pages, optimized with SEO best practices.
If you set up your new website with the correct pages, menu, SEO all your images, get the right keywords down… you should see yourself on page 4 or page 5 of the SERPS within a few days if not sooner. This is a good signal that you are following good SEO best practices.
From there you start to refine your keyword content and narrow in on your target market.
We have been using Rhonda's website that I built as a case study for SEO best practices.
I started Rhonda's website the last week of December in 2015. By January 16th I thought to check her SERPS. It was not my intention to have the site ranking or indexed. It was right around this time there was a subtle Google algorithm shift which really helped agents, small business owners, and marketers to rise in the search engines against some big box competitors. If you were in my webinar: “SEO is Back with a Vengeance”, you will know what I am talking about.
To my surprise and delight her website was on pages 3 and 4 for her keyword phrases. We like to go after about 4 long tail keyword phrases at a time on a website because this will keep the site from becoming diluted to the point that google bots have a difficult time figuring out what your website is about.
We decided at that time to start using the website as a case study.
I finished the design on her website and added all the thin content in February and March.
She keeps climbing up the SERPS.
In April I personally wrote all her in depth content for her long tail keyword phrases. At that time we decided to add another page which are very specific to sellers with a specific keyword phrase we figured we could beat the big real estate boy sites with.
I just checked last night and her seller focused keyword phrases are in spots #1 and #2 on page one on Google now!
This is very exciting news. Does this mean that her phone will ring off the hook? No, not likely. Unless you are in a market where the real estate agents are not doing anything online, it will take time to get leads that are sellers looking to list. There are not as many sellers looking to list as there are buyers looking to buy. But the sellers you do get, are very well worth the effort of making sure you are positioned in the #1 spot on Google page one.
But she is beating out all those sites we all know and don't like:).
Her other keyword phrases have moved up to page 2 and page 3. This is also good news because as we add more content to the site and focus on ranking, her site will keep rising up the SERPS.
Having a great and awesome looking website is important but not the end all, be all. Marketing is an ongoing process. It is not a one time thing. You have to continue to add content to your website. You have to publish to your blog on your website often. The stats show that business owners who post articles 15 times per month receive much more business than those who don't.
Rhonda just had her IDX broker account approved by the MLS. We are going to be adding some IDX pages to her site and optimize them for SEO. We will then allow the site to stew a while before we check the SERPS again.
Once those are in place, we will add some more light boxes to the site that we can send traffic from ads to. This will also help with SEO because it will increase the traffic to the site. This in turn, will get her some buyer leads even though her site is focused on getting listings. This all takes time to gel.
Patience is the key.
We will then start to monitor the traffic. This includes checking analytics to see which keyword phrases are bringing traffic to the website and focus on building content around those terms as long as those terms are congruent with ‘money' terms, ( meaning- those most likely to buy or sell are the ones searching those phrases).
This is an exciting project and I am grateful that Rhonda has allowed me to use her site as a case study.
Rhonda is a Listing Experts Academy member who follows what she learns to apply the best practices for SEO and branding on the internet.
I have more websites I have completed and all the websites are climbing the SERPS. It is so exciting to watch each of my clients' websites climb and also receive compliments from sellers about how great their websites look and feel. Contact me for a list of references if you are considering getting a website built. My clients are happy campers! I do all the design work myself on your websites. I also make sure that you get weekly updates on your website progress.
Of course if you are a DIYer – I have a ton of free website building video tutorials over on my YouTube channel for you!
How to Get Ready for Your 30 Day SEO Challenge:
Get Ready! Get set! Join me in the 30 Day SEO Challenge!
This will be a really fun challenge! Whether you are new to online marketing or you have been around for a while you will have fun in this challenge.
Are you a procrastinator? Do you have a checklist of SEO steps to take on your website but never find the time to get them done?
Well, this is your chance to actually get stuff done!!!
Each day I will be posting for you a task to do on your website, we call that “on-page SEO”.
These will be very simple and one action steps anyone can do. Most of these steps for the 30 days will only take you about 5 minutes to do. Some will take about 10 minutes and there are a couple of steps towards the end of the challenge that may take you up to about 30 minutes to 60 minutes to do. But no worries, because most are very quick steps.
Who is this challenge for:
That is the beauty of this journey. All you need to know is how to log into your website and access your pages and posts.
This is not going to be a WordPress course. This is not going to be a how to build your website course.
When are we starting?
June 11, 2016
On our 30 Day SEO Challenge blog, in your email inbox and on the 30 Day SEO challenge Facebook private group.
How can you help?
Click the Facebook like button and share this post on your Facebook page.
Click on the Tweet shares to share this on Twitter:[bctt tweet=”Start your 30 Day SEO Challenge too! ” username=”CoachKaterina”]
How to get started:
Sign up for the 30 Day SEO challenge here:
Please share the start link with all of your friends, your colleagues, your sphere of influence, anyone you know who wants to have their website show up on the search engines.
Congratulations to Rhonda, one of my wonderful clients. She hired me to design her a website. She is a member of my Listing Experts Academy and also a private coaching client.
Rhonda Fee owns her brokerage in Pleasanton California. She did all her avatar training which is in module 1 in Listing Experts Academy and then she hired me to help her with her keyword research just to make sure she was on the right track.
We discovered her avatar. An avatar is your ideal customer persona but it goes way deeper than general demographics. We really drill down. We were able to really narrow her niche to match her avatar.
From there I was able to take her logo as the guide to her colors and messege that will resonate with her avatar. It flows and tells her story in a way that will meet her avatar where she is.
It is so exciting to see all of the necessary pieces come together.
Check out her website at: http://HomeValuesPleasanton.com.
We have a webinar coming up on Wednesday: “Website Best Practices” to help you get your website on the right track.
Go here to sign up for the webinar: http://katerinagasset.com/2016-website-best-practices-webinar/
Here are some of the screenshots of Rhonda's Home page:
Thank you all for all your wonderful participation in these free webinars that I am teaching a couple times each month! I love the questions and more so, I love to see how you implement the trainings in your businesses!
This next webinar is titled: Website Best Practices
This webinar is for you if you fall in any of these categories:
We will go over the best practices for websites. This will be a live training where I will walk you through key factors and best practices.
As always, IF you register for the webinar and for some reason you can not make it to the live session, you will get the recording sent to you via email.
The webinar is on Wednesday March 30,2016 at 3:00 p.m. Eastern Time.
Go now to register: Webinar: Best Practices
I will go over why a ‘unique for you' website is important to your target market and your conversions and how you can benefit.
You can have the most beautifully designed website on the planet but if no one finds it, what good is it?
It is good for your own ego, but ego does not pay the bills.
You can have the same template site everyone else has- what good is that if you are not differentiating yourself in the market?
You can have a great website that is found, but it does not convert the traffic that arrives, what good will that do you?
Many people look at a website as a technology based calling card or business card.
Then there are people, like in real estate, who want to copy the website format that the heavyweights have or be like everyone else because that is what appears to be the norm in the particular industry you are in.
Overall, these are very poor reasons to have a website.
Some people say they want to have a website and the only reason they know is because that is what they are “supposed” to have.
I firmly believe that nearly all businesses and solopreneurs and entrepreneurs should have a website.
But they should have one for the right reasons. Those reasons will vary depending on your niche and the strategies of your business plan.
You first need to create your plan for your website. You need to understand how it will play a part in your marketing strategy.
You need to have a goal first. What is the goal of your website?
Don't put up a website, just because everyone else in your market is doing it.
Some niches don't need organic search because they drive the traffic from offline to their websites.
Others don't need organic search because they pay for Facebook ads or Google adwords which drives traffic to their sites.
In both of those instances you should have a landing page to drive that traffic to. If you are using Google adwords, there are a few more items you need specifically on your website in order to get approved for your ads.
For instance: if you are marketing to expired listings and are sending out a postcard to drive the traffic to your website- you need to send the traffic to a specific landing page or squeeze page on your website. Don't send then to your home page.
This is another huge mistake real estate agents and other marketers make – they send all their traffic back to their home page. Unless your home page is your landing page, don't do this.
For each type of call to action, you need to have a landing page or a pop up form that directs the visitor to what to do next.
In the case of expired listings, the visitor needs to be sent to a landing page on your website which is addressing the pain of having an expired listing, their house did not sell. Address this, loud and clear, and then have a very clear call to action.
If you are working with buyers you will want the home search fields above the fold of your website and a clear call to action. You need to then support that with community pages that address each specific neighborhood. But niching goes even deeper than this.
If your goal is to get organic search – that means you want people to find you on the internet and then go to your website- this is called SEO, search engine optimization, then you need to have an SEO friendly website. WordPress.org platform is great to accomplish this goal.
Who is your avatar? In my Listing Experts Academy we have an entire hour long module on doing your avatar research and defining your avatar. An avatar is targeting a specific person in your niche.
Before you ever hire anyone to build you a website you need to know your avatar.
If you are paying someone to build you a website and they are not having a strategy session with you about who your avatar is, you are wasting your money.
Even for paid ad traffic, you will need to know who your avatar is.
You can not be all things to all people. You must target your avatar very specifically.
There is no way that in today's internet you can be a generalist. There is no way you have the money to compete for the same traffic that Zillow and Realtor.com compete for. Get out of their lane. You can fly under the radar of the heavy weights.
Color is very important on your website. Here is an article I wrote about how to work with graphics on your website and social media.
Tips on color:
Here is a video with some samples of some of the websites I am working on to give you an idea of different niches.
There are specific pages that Google will require if you run adwords campaigns or adsense. There are also best practices pages Google likes you to have on your site which help to verify that you are a human and not a spam program creating thousands of websites at one time.
The only time these are not required is when you have a squeeze page. But even with a squeeze page – if you are sending traffic to it, make sure you have in small text under the optin box, your link to your privacy page and your disclaimer page.
For regular niche website you will need:
After you know who your avatar is, start the conversation.
Design every part of your website as part of your conversation with your avatar.
Look at this screenshot of one of the websites I designed. See if you can tell who the avatar is for this website.
The colors not only match the logo but they also resonate with baby boomers in Rhonda's niche.
You want to make things very simple and clean.
Overcrowded design no longer appeals to most avatars. You want clean lines, simple boxes, and lots of white space.
You also don't want your site to look the same as every one of your competitors.
So many times clients tell me, ” I like this website. I want my website to look like this one.” This is the wrong focus. Your website needs to resonate with you avatar not with you. Then your website must be able to include your avatar in the conversation. You do that through the use of color, design, and content.
Text me at 561-502-1577 if you would like me to build your website for you instead. Not everyone is cut out to build their own website:)
Apple, the FBI, and Individual Private Property Rights
Tim Cook, CEO of Apple Inc. wrote a letter to all Apple customers. It was one of the best letters in modern times I have read regarding individual private property rights. You can read the letter by clicking here.
Private property rights are one of the rights of a society which honors liberty. There are very few countries even today who honor private property rights. It is one of the things that made our nation unique and created so much prosperity.
Most of us take our right to private property for granted. A part of private property is privacy. Privacy is something we hold dear. We like our privacy. We also tend in most instances to honor the privacy of others.
I commend Tim Cook of Apple for taking the stand against this unprecedented demand by the U.S. government to force a private company to create a back door in order to break into a phone.
Among those who are coming to the support of Apple in this case are: Google, Microsoft, Twitter, Airbnb, Twitter, LinkedIn, Twellio, Ebay, AT&T and many others, the list is long, and several trade groups like the Consumer Technology Association and others. You do know that Google and Apple are not exactly friends. However, we must all stand together to protect our individual rights.
The reasons this has everything to do with your privacy is as follows:
This is what Tim Cook says about this forcing: “The implications of the government’s demands are chilling. If the government can use the All Writs Act to make it easier to unlock your iPhone, it would have the power to reach into anyone’s device to capture their data. The government could extend this breach of privacy and demand that Apple build surveillance software to intercept your messages, access your health records or financial data, track your location, or even access your phone’s microphone or camera without your knowledge.”
This is an overreach by the U.S. Government. Using “national security” as a reason or excuse to invade your personal space does not make it ethical or right.
Tim says it better than I could say it: “While we believe the FBI’s intentions are good, it would be wrong for the government to force us to build a backdoor into our products. And ultimately, we fear that this demand would undermine the very freedoms and liberty our government is meant to protect.”
Now Apple is tied up in Congressional hearings over this matte and going to court again. The majority of Congressmen and women are really not that well trained in encryption data and security. All of the techie companies that do know about encryption and keeping our data protected and private have ALL warned against the creation of a back door.
Ed Black, president of the Computer & Communications Industry Association said the tech sector is very united in this case because the” FBI wants Apple to create weaker software or introduce “malware” to be able to crack the locked iPhone.”
“…to give law enforcement access, Congress could in theory mandate that devices use automatic cloud backups that could not be disabled. But that would constitute a dramatic departure from current views about privacy.
“From an individual rights standpoint,” he said, “that would take away control by the user of their personal information.”
From Airbnb, Atlassian, Automattic, CloudFlare, eBay, GitHub, Kickstarter, LinkedIn, Mapbox, Medium, Meetup, Reddit, Square, Squarespace, Twilio, Twitter and Wickr:
Dangerous precedent. “The government's demand here, at its core, is unbound by any legal limits. It would set a dangerous precedent, in which the government could sidestep established legal procedures authorized by thorough, nuanced statutes to obtain users' data in ways not contemplated by lawmakers.”
More important than ever. “The unprecedented scale of digital information used, stored and communicated on the Internet means that ‘privacy,' which ‘has been at the heart of our democracy from its inception,' is “needed now more than ever.”
From Amazon, Box, Cisco, Dropbox, Evernote, Facebook, Google, Microsoft, Mozilla, Nest, Pinterest, Slack, Snapchat, WhatsApp and Yahoo:
Outdated rules. “The government seeks a dramatic extension of New York Telephone (a 1977 Supreme Court case) to cover ever-evolving technologies…It is dangerous to extend that limited endorsement of judicial power over third parties to situations the Supreme Court never could have envisioned.”
Not just one hack. “The government's motion reassures the court and the public that the request here is a one-time-only hack. But there are already strong indications that law enforcement will ask for broad authority under the All Writs Act on facts far different from the terrorism investigation at hand.”
A most personal device. “Cell phones are the way we organize and remember the things that are important to us; they are, in a very real way, an extension of our memories. And as a result, to access someone's cell phone is to access their innermost thoughts and their most private affairs.”
From the Electronic Frontier Foundation and 46 technologies, researchers and cryptographers:
Conflict of expression. “The Order is unconstitutional because it compels Apple to express itself in conflict with its stated beliefs. The Order forces Apple to say something it does not want to say and that it believes is ‘dangerous.' It then forces Apple to endorse code it does not want to endorse and thereby undermine the trust it has established in its digital signature.”
This is a serious matter before us. While most people are being entertained by the politics of the day, this hearing is going on. This is a very important hearing and we should be paying attention to it. When rivals in the technology come together and even file briefs in behalf of Apple or any company put in this position, we should be paying attention.
The government has no right to force any private company to create something for them. The All Writs Act also does not put forth the right for government to do this either.
Twitter and Ebay wrote this in their brief:
The All Writs Act does not authorize the government to make an end-run around this important public debate and our nation’s legislative processes… This extraordinary and unprecedented effort to compel a private company to become the government’s investigative arm not only has no legal basis under the All Writs Act or any other law, but threatens the core principles of privacy, security, and transparency that underlie the fabric of the Internet.
You can write letters or email your congressional leaders about your interest in this case and why.
Apple and the FBI appear in court again on March 22, 2016. Let Apple know you support them if you do.