[Webinar] The Truth About Facebook Ads

I am in some top level mastermind groups and master classes where we learn what works on Facebook ads, Facebook marketing, and other social media platforms. 

We don't just learn what ads are working, we learn about human behaviorial psychology because we must understand what makes person click on your offer, fill out a form, call you, etc. 

We are currently learning about long form ads and video ads. Video is very compelling and works very well in ads. Long form has always worked in sales letters, news promotions, direct mail, and website content. It has worked for eons because human beings love stories. We are attracted to stories. 

The people I learn from and others in these masterminds who run BIG FB ad agencies, and work with Fortune 500 companies; know a thing or two about Facebook ads. Some of these agencies are running over 10 million dollars each month on ads. Some way more than that. 

I see the numbers, I see the breakdowns… it is first hand information. 

Now, this past week, I got an email from a person doing a Facebook Ads webinar for real estate agents. So out of curiousity I signed up for the webinar. I am happy I attended even though it was enough to make me gag. I like to see what someone selling to agents has going on. It was horrific. 

As I looked at the ads I could see right away how old fashioned the copy was, how fake and used car salesman style the graphics were, and how NOT to do your ads! 

This is the thing: 

If you really think people are stupid enough to click on hokey pokey ads that truly offer no value, and more so, that they will convert into buyers and sellers—- well—- I have some swamp land in Florida to sell you. 

Human beings evolve, they learn about marketing tricks, and they develop what we call, “banner blindness” towards ads. 

This guy's ads LOOKED like ads. 

Let's think about where these ads are showing up again… in someone's news feed. 

Facebook is NOT  a place where people are hanging out to see ads. They are there to see photos of their friends, share the news about their dogs and kids, etc. 

So WHY would you shove an AD in their face —- like— how is that working out for you? 

Yes, you will get clicks if you pay enough for those clicks and Yes, you will get some leads, but they will NOT be highly qualified leads. 

Think about it. It is human behavior. 

You need to get around 100 leads to get 1 good quality lead. 


But what if you could get 5 to 12 high quality leads each month from your FB ads? 

I don't know about you, but I would much rather follow up with 12 really good leads for  few months than to have to hunt down 100 poor leads and hope one turns into a good one. 

Join me as I show you in The Truth About Facebook Ads how to create your ads and the funnel that will actually work. 

DATE: Tuesday July 24, 2018

TIME: 11 a.m. Eastern Time 

WHERE: On my Website! 

REGISTER NOW to reserve your spot: 

( add link here – use a tracking link) 

When you register you will get a link to go to on the day of the event. 

We do try to record the webinars and most of the time there is no issue. 

However, we are in hurricane season, thunderstorm season and we do lose power. 

If that does not happen, we should be good for the recording, which you will be sent via email  a few days after the LIVE webinar. 

See you there! 

a few months ago

[FREE TRAINING] How To Get Leads from Your Facebook Ads

Join me on my webinar: How To Get Leads from Your Facebook Ads

 

Discover the 5 things you need to do to get more leads from your Facebook ads by 10%, 30% or even 500% … 

 

LIVE webinar is on: 

Thursday May 10, 2018 

12 noon eastern time 

 

REGISTER NOW by clicking the link here: http://delegatemytasks.com/WebinarFacebookAds

 

KAPOW!!!!! I'm running a FREE “LIVE” training workshop ( webinar) … where you'll learn exactly how to create your Facebook Ad strategy to get more and better leads into your sales and conversion funnels: 

http://delegatemytasks.com/WebinarFacebookAds

 

Are you tired of spending time and money on Facebook ads that don't get results?

 

Are you sick of trying to get your ads to convert? Are you tired of your ad cost going up and up? 

 

Do YOU want to learn how to REALLY generate leads through your Facebook ads? 

 

After spending a lot of time and money, trial and error on Facebook ads over the years I decided to learn from the best in the ads industry. I took courses from Molly Pitman who was in charge of over $10 Million dollars in adspend for Digital Marketer. Yes, she spent over 10 million dollars in ads and knows a thing or two about Facebook ads from all that! I took her courses on customer acquisition. 

 

I not only took her courses but I sought out other training as well from top Facebook marketers. I earned the Certification of being a Customer Acquisition Specialist and am now ready to share with you what I learned and what I am implementing in my business and the businesses of our clients.

 

Don't miss this webinar training:

http://delegatemytasks.com/WebinarFacebookAds

7 months ago

Reminder: Webinar on Graphics to Make Your Business Stand Out in 2018!


Just in case you missed the previous post, here are the details for my webinar:

 

What:  Webinar on Graphics to Make Your Business Stand Out in 2018!

When: Tomorrow, February 8th at 4pm EST

 

In this workshop I will be sharing with you some tools that are free and nearly free to use to help you make your graphics stand out.

 

I will go over branding, when and where, and how much…

How to get your peeps to engage with your posts!

This is a game changer so you don’t want to miss the webinar.

 

Click here to register now!

Graphics to Make Your Business Stand Out in 2018!

How do you WOW your audience? How do you grab their attention and have them look at your content amidst all the noise and clutter? 

 

Facebook announced major changes in how they will show your posts!

 

This is a game changer for all of us! Not something we all wanted to hear but most of us knew this would be coming!

 

So what to do?

 

One of the things that will help is to really make your graphics stand out.

You MUST get people to engage with your posts!

 

This works on Facebook, on your blog, on Twitter, on Pinterest, on Instagram… because after all…

A picture speaks 1,000 words.

 

In this workshop I will be sharing with you some tools that are free and nearly free to use to help you make your graphics stand out.

 

I will go over branding, when and where, and how much…

How to get your peeps to engage with your posts!

This is a game changer so you don’t want to miss the webinar.

 

When: Thursday February 8 

Time: 4 p.m. Eastern Time 

Where: click the link below

 

Register now for this webinar and mark your calendar!

http://katerinagasset.com/graphicswebinar2018

 

Use the tactics from this webinar, apply this on your Facebook page and other social media.

 

If you are one of our Get It Done For Me clients – we will be focusing on these graphic changes throughout 2018 and measure the responses, the engagement, etc.

11 months ago

Webinar: Get Found Online! Get More Listings & Buyers!

   Get Found Online To Get More Listings and Buyers! 


You will discover how to create more touchpoints in your online marketing, listing marketing and social media marketing while saving a ton of time and money! 

You won't want to miss this hands on training loaded with tips and tactics to bring your listings, your branding, and your name plus keywords to the top of Google and other platforms for the best exposure. 

                       If you can not make it to the training, if you register, you will get a copy of the recording. 

Celebrating Our 1st Year Anniversary for Get It Done For Me – Virtual Services

What a journey this past year has been! Firstly, owning a virtual assistant company was never even on my radar much less on my goal list. 

One thing I have learned over the years is to be aware of what doors God opens for me. He knows more about what I need to do than I do. He is in control. If I but choose to do his will, I will not go down the wrong path. 

I like to be in control and I want to do everything on my own without reaching out to Heavenly Father. I pray for things that I want, that I know I want, and not for what he has in his plans for me. 

Well, this virtual assistant company was a blessing. It was a gift from God. There is no other reason why I would acquire a company.  So when the very clear advice came to me from the holy Spirit I knew this was the way I needed to go. 

And how right that decision was!!! 


The short video above is about half of our team. The ladies and gentleman in this video are in our Manila department. The Cebu department will be having their party in November. 

I had faith that everything would work out. After all, if Heavenly Father wanted me to work my tail off in this company he would also make sure I was successful!  I took a HUGE leap of faith in order to acquire, revamp, and grow this company. 

Well, a year later and we have GROWN!!!!  My how we have GROWN!!! 

And to top it all off... we are successful beyond my expectations for a company being in business only one year. We have a lot of team members in the Philippines working part and full time. 

My main financial goal I wanted was to not be in the red even in the first month in business and I wasn't! 

My main client goal was to make sure our communication system was top notch and it is! We use Trello for our communication and our project management system! LOVE IT! Our clients LOVE IT!!! 

My main team member goal was to make sure that each VA excels in their passions, in what they love to do. This way, we have specializations which brings higher quality output. 


There is always room for improvement.  Where I have been weakest is in the exact part of the business we do for all of our clients! My own marketing!  

About 80% of my clients are referrals and past clients, website clients, coaching clients, etc. The other 20% are clients I meet on Facebook, in FB groups. I have been so blessed I have not paid for an ad yet and I am still so busy with new clients to onboard that I don't have time to market to cold leads. 

My new goal for this quarter was to create the Get It Done For Me Virtual Services Facebook page! I did that this past weekend. 

Please stop by the Get It Done For Me Facebook page and give it a like! 

Click this link: https://www.facebook.com/getitdoneforme/

Who do you know who is ready to move their business forward by outsourcing their tasks? 

 Time to Delegate Your Tasks! Text me at 561-502-1577 to get Started!!!


What Does Avocado Toast Have to Do With Real Estate?

No matter what NAR and media try to tell us, your local markets are what speak to you in the business of real estate.

 

For years now, NAR and other housing advocates have been using their bull horns to announce how we all must learn how to work with Millenials.

 

Dozens if not hundreds of articles appeared for years in industry magazines and online with tutorials on how we have to learn how to communicate with the Millenials because they are going to be largest home buying generation ever.

 

Fast forward to reality: in many markets, this has not translated into the number of projected transactions. 

 

See the thing is… many Millenials care more about buying Avocado toast at $19 and Starbuck's coffee at $ 5 a pop than they do about buying a house.

 

Just as with all generations, millenials come in two types, those that have the money to buy a house and those that don't.

 

The lessons the Millenials did learn from watching their parents buy houses they could not afford and then lose those homes to foreclosure was maybe ,just maybe, buying a house is not worth all that stress. Maybe if you really can not afford to live your life the way you want to live your life and own a home along with it, maybe not buying a home is the better option.

 

For Millenials who don't have the money to put down as a down payment, many of them moved in with their parents after they graduated from college. There are those who perhaps are single moms trying to support their kids and need the support of their own parents just to get by.

 

There is no judgment here.

 

What is important to one person may not be important to another person. 

 

When I was growing up, owning a home was what you did to prove you are a responsible adult. But if you don't want to own a home, why should you be made to feel as though you have to just to be called a mature adult?

 

Where does the Avocado toast story come from? 

 

There is a real estate developer in Australia who is upset that millenials are not buying the real estate he is building because they spend their money on Avocado toast. He was on the Australian version of “60 Minutes” and his story has become viral.

 

So what he is offering the Millenials is: free avocado toast for 12 months if they will buy his 2 or 3 bedroom townhouses. 

 

A lot of older people think that the priorities of young people are messed up. Well, young people are that, they are young. They may not at this time fully comprehended the fact that every choice has a consequence.  But it is still their choice.

 

Instead of spending all the money the media and NAR, etc did trying to get real estate agents to understand how to sell a millenial a house, maybe that money would have been better spent in research on why they think the way they do, what drives them to make the decisions that they do.

 

For many Millenials, they say they want to enjoy life without the stress they see their parents live through. They want to be able to move around, be mobile, and not stuck with a house payment for 30 years. 

 

The best research was right in front of our eyes. One of the things the politicians were counting on was that they could mandate young people to buy health insurance. They worked tirelessly barking up the wrong tree. They even created media and videos to try to reach the young people and get them enrolled into the Obamacare. It fell on deaf ears.

 

The majority of the young people do not have any interest in buying healthcare. I am not saying this is right or wrong. What I am saying is, they are not thinking about health insurance. Youth don't think about the future in those terms.

 

This huge miscalculation which only proved how out of touch the government is with young people, was one that anyone who is trying to figure out this generation could have seen coming.

 

There will be millennials that buy homes but not anywhere near the projections from several years ago. 

 

So if you are in a market where there are a lot of Millennials maybe you can offer to buy them a year supply of Avocado toast if they buy from you.

last year

Webinar: 7 Questions You Must Ask Before You Buy or Build a Website

Join me on my workshop to discover the 7 most important questions you must ask before you buy or build a website.

7 Questions To Ask BEFORE You Buy or Build Your Website

In this free workshop you will discover:
  •  7 Questions you need to ask before you buy or build your website or revamp your old website or ramp up your website.
  • The one page on a website that gets the most clicks and how most agents don't even have this page optimized.
  • What search engines look for when they crawl a website and if you have what it takes to make them happy.
  • Find out if your website is up to the task of ranking or do you fall below to your competitors.

Get on the workshop early to put your site in for a quick review.

You must be live on the webinar to have your site reviewed.

To sign up for the workshop- you need to get my Free Blueprint- “8 Pages You Must Have on Your Website” first.

You will need to know this information before the workshop.

Register to get my Free Blueprint: “8 Pages You Must Have on Your Website”

 

The live webinar is on Wednesday, April 19th at 3:00 pm Eastern Time.

Register now: http://katerinagasset.com/7QuestionsToBuyAWebsite!

last year

Are You Marketing Your Listings To the Most Qualified Buyers?

Are you marketing your listings to the most qualified buyers? 

 

How are you marketing your listings? 

 

Most agents add their listings to the MLS, check off the box to approve VOW and IDX, they then check off the box to syndicate through ListHub, or their office system.

 

Some will share their listing on Facebook and some through other social media platforms.

 

This does not set you apart from other agents in your market.
What are you doing in your market  differently than 98% of your competitors? 

 

One of the ways that you can really step up your listing marketing is by making a plan to get your listing address to rank in the places where your most likely buyer is going to hang out.

 

Years ago, peers online would make fun of those agents who were ranking on page one on Google for listing addresses.

 

However, those agents found out that many buyers don't want to call the phone number on the for sale sign. Instead, they google the address, or add the address to their smart phones… and then they are served up a list of websites with the address.

 

Having your website be the one that shows up with listing address is smart business, helps the seller get a better offer, and helps you to qualify the buyer better. In states like Florida, it also helps you to double end more listings which in many situations, helps the seller even more.

 

But having your listings show up on the very sites where your buyer is hanging out or that will resonate with buyers for your particular listings is even better. It does not always have to be your own website that has to show up.

 

How are representing your listings? Do they resonate with the most qualified buyers?  

 

If your listing is a waterfront luxury listing is it on a website where it looks like it belongs? Or does it look odd and out of place?
Is your presentation of your listing consist of some photos and the same description you have in the MLS? How is that serving the seller? How is that attracting the qualified buyers for that specific property?
Wouldn't you like it if the sellers are texting you telling you how much they love the listing article you wrote for them on your website blog?

Review Katerina Gasset Virtual Assistants Get it Done For Me

 

Discover more in my upcoming webinar on Wednesday!

 

***How to get more listings by marketing your current listings the right way on the internet.

***How to position your listings in front of the MOST qualified buyers.

***How to differentiate yourself from your competition

 

Date: Wednesday March 15, 2017

Time: 3:00 p.m. Eastern Standard Time

Link to register:

http://katerinagasset.com/WebinarMarketYourListing

 

There is no magic bullet, no shiny object, that will get you there. It takes effort and work, it takes time or money… you have assets, your listings are your assets and you have a duty not only to sell those listings but also to promote them and one of the by-products ( if you will) are more listings. 

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