Category Archives for "blog"
Trello is my go to app/tool for organizing my business, my projects, and my personal life.
There is so much you can do with Trello and it is free.
I don't get paid to promote Trello. I do get some swag now and again. They sent me a t-shirt one time and some chocolate. They gave me some stickers for my boards and the ability to upload custom backgrounds.
How I use Trello for my businesses:
I have a Trello organization for each of my businesses. Then I have boards for the different projects within those organizations.
On the boards I have columns and cards. these can be dragged anywhere I want them to be.
One of my favorite parts of Trello is the ability to copy and move the cards and columns. The next thing I really like are the checklists.
You can also copy a checklist from board to board with one click.
You can add calendar to the board. You can also add deadlines on different tasks.
I have a board for my leads and clients. I have a board for each project I am working on. I am a very visual person so seeing the boards really helps me.
In my VA company, we have a Trello board set up for each client. Each client can see their own board, add feedback, and see what is going on at any time. We manage all the output and delegation of tasks from each Trello board.
I created some video tutorials that are very easy to follow. Some of them are very popular with great feedback about how helpful they are so don't hesitate to learn how you can simplify your business and your life.
There are a few questions I hear from agents consistantly. Agents undertsand the importance of delegating and have every intention of doing so. However, there are a few things that hold them back from taking action.
#1. ” I want to delegate my tasks but I don't know what to delegate.”
This is the most asked question about hiring a virtual assistant. I created a list of 21 things you can take off your plate right now and delegate without the investment of time to train a virtual assistant.
To get my pdf version of the 21 things you can delegate, click here.
I just set up this funnel, so please let me know if anything in the funnel path is broken.
#2. ” I don't have time to train a virtual assistant”.
Not to worry, we get that! This is why in 2008 I started to train our virtual assistants and many of our vas are with us after years of working.
I do all the trainings, I do all the managing, I do all the quality controls.
One day I will be able to hire a manager who does this with me but for now, it is me.
I am VERY close to my virtual assistants making sure they feel comfortable and increase their skill levels year after year.
#3. ” I don't know how to vet and hire a virtual assistant.”
This is already being done for you. We do all the vetting, hiring and processing. This saves you tons of time and frustration. I have heard so many stories of agents hiring , then training, then the assistant quits and they have to start all over again. If a VA quit, we all fill in to get your tasks done and hire another va to take the place of the one who quits.
I don't know what I would do without our virtual assistants. They do so much for us. Text me to get started: 561-502-1577.
Here is what one of our agents has to say:
If you are a real estate agent or broker you understand the power is in the listing. He or she who owns the listing lasts in this business.
With all new technology there are positives and negatives.
Technology helps us do more tasks however, sometimes we are either encouraged to use short cuts and sometimes we are just plain lazy and look for ways to get done faster and with less effort.
This happens with syndicating your listings on the internet.
What started out as a really time saving idea of having our listing syndicated to all the different portals on the internet but ended up losing sight of owning our listings online.
In this Free Workshop you will discover:
Click here to register for the workshop:
The workshop is on August 25, 2016 on Thursday at 5:00 P.m. Eastern Standard Time
Make sure to register. Being in the webinar live is always the best experience.
However, I do understand life happens!
Make sure you are registered and then if you can not make it, I will post the replay for about 24 hours or so for you to watch or re-watch.
Join me for this new workshop: Discover 4 Ways to Get Traffic to Your Website
In this workshop you will discover:
You won't want to miss this Free Workshop so get signed up to reserve your seat now:
This workshop is Wednesday July 27th at 1 p.m. Eastern Time.
You will also receive my Free Technology Resource Guide for registering for the workshop.
Join me on my workshop to discover the 7 most important questions you must ask before you buy or build a website.
7 Questions To Ask BEFORE You Buy or Build Your Website
Get on the workshop early to put your site in for a quick review.
You must be live on the webinar to have your site reviewed.
To sign up for the workshop- you need to get my Free Blueprint- “8 Pages You Must Have on Your Website” first.
You will need to know this information before the workshop.
Go here to get my Free Blueprint: “8 Pages You Must Have on Your Website”
After you add your email to get your blueprint do NOT leave your computer. You will get taken to another website page which has the registration for the webinar information.
The blueprint will get sent to your email so make sure you check your spam box. It may be in there!
After you register for the workshop you will be sent an email sent from GotoWebinar with your registration link.
Thursday June 23, 2016
1:00 p.m. Eastern time
This is a live workshop and we will not be having a replay available. You need to be live in the workshop.
How to Get Ready for Your 30 Day SEO Challenge:
Get Ready! Get set! Join me in the 30 Day SEO Challenge!
This will be a really fun challenge! Whether you are new to online marketing or you have been around for a while you will have fun in this challenge.
Are you a procrastinator? Do you have a checklist of SEO steps to take on your website but never find the time to get them done?
Well, this is your chance to actually get stuff done!!!
Each day I will be posting for you a task to do on your website, we call that “on-page SEO”.
These will be very simple and one action steps anyone can do. Most of these steps for the 30 days will only take you about 5 minutes to do. Some will take about 10 minutes and there are a couple of steps towards the end of the challenge that may take you up to about 30 minutes to 60 minutes to do. But no worries, because most are very quick steps.
Who is this challenge for:
That is the beauty of this journey. All you need to know is how to log into your website and access your pages and posts.
This is not going to be a WordPress course. This is not going to be a how to build your website course.
When are we starting?
June 11, 2016
On our 30 Day SEO Challenge blog, in your email inbox and on the 30 Day SEO challenge Facebook private group.
How can you help?
Click the Facebook like button and share this post on your Facebook page.
Click on the Tweet shares to share this on Twitter:[bctt tweet=”Start your 30 Day SEO Challenge too! ” username=”CoachKaterina”]
How to get started:
Sign up for the 30 Day SEO challenge here:
Please share the start link with all of your friends, your colleagues, your sphere of influence, anyone you know who wants to have their website show up on the search engines.
Congratulations to Rhonda, one of my wonderful clients. She hired me to design her a website. She is a member of my Listing Experts Academy and also a private coaching client.
Rhonda Fee owns her brokerage in Pleasanton California. She did all her avatar training which is in module 1 in Listing Experts Academy and then she hired me to help her with her keyword research just to make sure she was on the right track.
We discovered her avatar. An avatar is your ideal customer persona but it goes way deeper than general demographics. We really drill down. We were able to really narrow her niche to match her avatar.
From there I was able to take her logo as the guide to her colors and messege that will resonate with her avatar. It flows and tells her story in a way that will meet her avatar where she is.
It is so exciting to see all of the necessary pieces come together.
Check out her website at: http://HomeValuesPleasanton.com.
We have a webinar coming up on Wednesday: “Website Best Practices” to help you get your website on the right track.
Go here to sign up for the webinar: http://katerinagasset.com/2016-website-best-practices-webinar/
Here are some of the screenshots of Rhonda's Home page:
Thank you all for all your wonderful participation in these free webinars that I am teaching a couple times each month! I love the questions and more so, I love to see how you implement the trainings in your businesses!
This next webinar is titled: Website Best Practices
This webinar is for you if you fall in any of these categories:
We will go over the best practices for websites. This will be a live training where I will walk you through key factors and best practices.
As always, IF you register for the webinar and for some reason you can not make it to the live session, you will get the recording sent to you via email.
The webinar is on Wednesday March 30,2016 at 3:00 p.m. Eastern Time.
Go now to register: Webinar: Best Practices
I will go over why a ‘unique for you' website is important to your target market and your conversions and how you can benefit.
You can have the most beautifully designed website on the planet but if no one finds it, what good is it?
It is good for your own ego, but ego does not pay the bills.
You can have the same template site everyone else has- what good is that if you are not differentiating yourself in the market?
You can have a great website that is found, but it does not convert the traffic that arrives, what good will that do you?
Many people look at a website as a technology based calling card or business card.
Then there are people, like in real estate, who want to copy the website format that the heavyweights have or be like everyone else because that is what appears to be the norm in the particular industry you are in.
Overall, these are very poor reasons to have a website.
Some people say they want to have a website and the only reason they know is because that is what they are “supposed” to have.
I firmly believe that nearly all businesses and solopreneurs and entrepreneurs should have a website.
But they should have one for the right reasons. Those reasons will vary depending on your niche and the strategies of your business plan.
You first need to create your plan for your website. You need to understand how it will play a part in your marketing strategy.
You need to have a goal first. What is the goal of your website?
Don't put up a website, just because everyone else in your market is doing it.
Some niches don't need organic search because they drive the traffic from offline to their websites.
Others don't need organic search because they pay for Facebook ads or Google adwords which drives traffic to their sites.
In both of those instances you should have a landing page to drive that traffic to. If you are using Google adwords, there are a few more items you need specifically on your website in order to get approved for your ads.
For instance: if you are marketing to expired listings and are sending out a postcard to drive the traffic to your website- you need to send the traffic to a specific landing page or squeeze page on your website. Don't send then to your home page.
This is another huge mistake real estate agents and other marketers make – they send all their traffic back to their home page. Unless your home page is your landing page, don't do this.
For each type of call to action, you need to have a landing page or a pop up form that directs the visitor to what to do next.
In the case of expired listings, the visitor needs to be sent to a landing page on your website which is addressing the pain of having an expired listing, their house did not sell. Address this, loud and clear, and then have a very clear call to action.
If you are working with buyers you will want the home search fields above the fold of your website and a clear call to action. You need to then support that with community pages that address each specific neighborhood. But niching goes even deeper than this.
If your goal is to get organic search – that means you want people to find you on the internet and then go to your website- this is called SEO, search engine optimization, then you need to have an SEO friendly website. WordPress.org platform is great to accomplish this goal.
Who is your avatar? In my Listing Experts Academy we have an entire hour long module on doing your avatar research and defining your avatar. An avatar is targeting a specific person in your niche.
Before you ever hire anyone to build you a website you need to know your avatar.
If you are paying someone to build you a website and they are not having a strategy session with you about who your avatar is, you are wasting your money.
Even for paid ad traffic, you will need to know who your avatar is.
You can not be all things to all people. You must target your avatar very specifically.
There is no way that in today's internet you can be a generalist. There is no way you have the money to compete for the same traffic that Zillow and Realtor.com compete for. Get out of their lane. You can fly under the radar of the heavy weights.
Color is very important on your website. Here is an article I wrote about how to work with graphics on your website and social media.
Tips on color:
Here is a video with some samples of some of the websites I am working on to give you an idea of different niches.
There are specific pages that Google will require if you run adwords campaigns or adsense. There are also best practices pages Google likes you to have on your site which help to verify that you are a human and not a spam program creating thousands of websites at one time.
The only time these are not required is when you have a squeeze page. But even with a squeeze page – if you are sending traffic to it, make sure you have in small text under the optin box, your link to your privacy page and your disclaimer page.
For regular niche website you will need:
After you know who your avatar is, start the conversation.
Design every part of your website as part of your conversation with your avatar.
Look at this screenshot of one of the websites I designed. See if you can tell who the avatar is for this website.
The colors not only match the logo but they also resonate with baby boomers in Rhonda's niche.
You want to make things very simple and clean.
Overcrowded design no longer appeals to most avatars. You want clean lines, simple boxes, and lots of white space.
You also don't want your site to look the same as every one of your competitors.
So many times clients tell me, ” I like this website. I want my website to look like this one.” This is the wrong focus. Your website needs to resonate with you avatar not with you. Then your website must be able to include your avatar in the conversation. You do that through the use of color, design, and content.
Text me at 561-502-1577 if you would like me to build your website for you instead. Not everyone is cut out to build their own website:)