Category Archives for "Business Blogging"
No matter what NAR and media try to tell us, your local markets are what speak to you in the business of real estate.
For years now, NAR and other housing advocates have been using their bull horns to announce how we all must learn how to work with Millenials.
Dozens if not hundreds of articles appeared for years in industry magazines and online with tutorials on how we have to learn how to communicate with the Millenials because they are going to be largest home buying generation ever.
Fast forward to reality: in many markets, this has not translated into the number of projected transactions.
See the thing is… many Millenials care more about buying Avocado toast at $19 and Starbuck's coffee at $ 5 a pop than they do about buying a house.
Just as with all generations, millenials come in two types, those that have the money to buy a house and those that don't.
The lessons the Millenials did learn from watching their parents buy houses they could not afford and then lose those homes to foreclosure was maybe ,just maybe, buying a house is not worth all that stress. Maybe if you really can not afford to live your life the way you want to live your life and own a home along with it, maybe not buying a home is the better option.
For Millenials who don't have the money to put down as a down payment, many of them moved in with their parents after they graduated from college. There are those who perhaps are single moms trying to support their kids and need the support of their own parents just to get by.
There is no judgment here.
What is important to one person may not be important to another person.
When I was growing up, owning a home was what you did to prove you are a responsible adult. But if you don't want to own a home, why should you be made to feel as though you have to just to be called a mature adult?
Where does the Avocado toast story come from?
There is a real estate developer in Australia who is upset that millenials are not buying the real estate he is building because they spend their money on Avocado toast. He was on the Australian version of “60 Minutes” and his story has become viral.
So what he is offering the Millenials is: free avocado toast for 12 months if they will buy his 2 or 3 bedroom townhouses.
A lot of older people think that the priorities of young people are messed up. Well, young people are that, they are young. They may not at this time fully comprehended the fact that every choice has a consequence. But it is still their choice.
Instead of spending all the money the media and NAR, etc did trying to get real estate agents to understand how to sell a millenial a house, maybe that money would have been better spent in research on why they think the way they do, what drives them to make the decisions that they do.
For many Millenials, they say they want to enjoy life without the stress they see their parents live through. They want to be able to move around, be mobile, and not stuck with a house payment for 30 years.
The best research was right in front of our eyes. One of the things the politicians were counting on was that they could mandate young people to buy health insurance. They worked tirelessly barking up the wrong tree. They even created media and videos to try to reach the young people and get them enrolled into the Obamacare. It fell on deaf ears.
The majority of the young people do not have any interest in buying healthcare. I am not saying this is right or wrong. What I am saying is, they are not thinking about health insurance. Youth don't think about the future in those terms.
This huge miscalculation which only proved how out of touch the government is with young people, was one that anyone who is trying to figure out this generation could have seen coming.
There will be millennials that buy homes but not anywhere near the projections from several years ago.
So if you are in a market where there are a lot of Millennials maybe you can offer to buy them a year supply of Avocado toast if they buy from you.
If you are a real estate agent or broker you understand the power is in the listing. He or she who owns the listing lasts in this business.
With all new technology there are positives and negatives.
Technology helps us do more tasks however, sometimes we are either encouraged to use short cuts and sometimes we are just plain lazy and look for ways to get done faster and with less effort.
This happens with syndicating your listings on the internet.
What started out as a really time saving idea of having our listing syndicated to all the different portals on the internet but ended up losing sight of owning our listings online.
In this Free Workshop you will discover:
Click here to register for the workshop:
The workshop is on August 25, 2016 on Thursday at 5:00 P.m. Eastern Standard Time
Make sure to register. Being in the webinar live is always the best experience.
However, I do understand life happens!
Make sure you are registered and then if you can not make it, I will post the replay for about 24 hours or so for you to watch or re-watch.
Join me on my workshop to discover the 7 most important questions you must ask before you buy or build a website.
7 Questions To Ask BEFORE You Buy or Build Your Website
Get on the workshop early to put your site in for a quick review.
You must be live on the webinar to have your site reviewed.
To sign up for the workshop- you need to get my Free Blueprint- “8 Pages You Must Have on Your Website” first.
You will need to know this information before the workshop.
Go here to get my Free Blueprint: “8 Pages You Must Have on Your Website”
After you add your email to get your blueprint do NOT leave your computer. You will get taken to another website page which has the registration for the webinar information.
The blueprint will get sent to your email so make sure you check your spam box. It may be in there!
After you register for the workshop you will be sent an email sent from GotoWebinar with your registration link.
Thursday June 23, 2016
1:00 p.m. Eastern time
This is a live workshop and we will not be having a replay available. You need to be live in the workshop.
Website & SEO Creation | Case Study Update
When you are building your website you want to make sure your site gets indexed as soon as possible.
This gives you time to write your content and set up your posts and pages, optimized with SEO best practices.
If you set up your new website with the correct pages, menu, SEO all your images, get the right keywords down… you should see yourself on page 4 or page 5 of the SERPS within a few days if not sooner. This is a good signal that you are following good SEO best practices.
From there you start to refine your keyword content and narrow in on your target market.
We have been using Rhonda's website that I built as a case study for SEO best practices.
I started Rhonda's website the last week of December in 2015. By January 16th I thought to check her SERPS. It was not my intention to have the site ranking or indexed. It was right around this time there was a subtle Google algorithm shift which really helped agents, small business owners, and marketers to rise in the search engines against some big box competitors. If you were in my webinar: “SEO is Back with a Vengeance”, you will know what I am talking about.
To my surprise and delight her website was on pages 3 and 4 for her keyword phrases. We like to go after about 4 long tail keyword phrases at a time on a website because this will keep the site from becoming diluted to the point that google bots have a difficult time figuring out what your website is about.
We decided at that time to start using the website as a case study.
I finished the design on her website and added all the thin content in February and March.
She keeps climbing up the SERPS.
In April I personally wrote all her in depth content for her long tail keyword phrases. At that time we decided to add another page which are very specific to sellers with a specific keyword phrase we figured we could beat the big real estate boy sites with.
I just checked last night and her seller focused keyword phrases are in spots #1 and #2 on page one on Google now!
This is very exciting news. Does this mean that her phone will ring off the hook? No, not likely. Unless you are in a market where the real estate agents are not doing anything online, it will take time to get leads that are sellers looking to list. There are not as many sellers looking to list as there are buyers looking to buy. But the sellers you do get, are very well worth the effort of making sure you are positioned in the #1 spot on Google page one.
But she is beating out all those sites we all know and don't like:).
Her other keyword phrases have moved up to page 2 and page 3. This is also good news because as we add more content to the site and focus on ranking, her site will keep rising up the SERPS.
Having a great and awesome looking website is important but not the end all, be all. Marketing is an ongoing process. It is not a one time thing. You have to continue to add content to your website. You have to publish to your blog on your website often. The stats show that business owners who post articles 15 times per month receive much more business than those who don't.
Rhonda just had her IDX broker account approved by the MLS. We are going to be adding some IDX pages to her site and optimize them for SEO. We will then allow the site to stew a while before we check the SERPS again.
Once those are in place, we will add some more light boxes to the site that we can send traffic from ads to. This will also help with SEO because it will increase the traffic to the site. This in turn, will get her some buyer leads even though her site is focused on getting listings. This all takes time to gel.
Patience is the key.
We will then start to monitor the traffic. This includes checking analytics to see which keyword phrases are bringing traffic to the website and focus on building content around those terms as long as those terms are congruent with ‘money' terms, ( meaning- those most likely to buy or sell are the ones searching those phrases).
This is an exciting project and I am grateful that Rhonda has allowed me to use her site as a case study.
Rhonda is a Listing Experts Academy member who follows what she learns to apply the best practices for SEO and branding on the internet.
I have more websites I have completed and all the websites are climbing the SERPS. It is so exciting to watch each of my clients' websites climb and also receive compliments from sellers about how great their websites look and feel. Contact me for a list of references if you are considering getting a website built. My clients are happy campers! I do all the design work myself on your websites. I also make sure that you get weekly updates on your website progress.
Of course if you are a DIYer – I have a ton of free website building video tutorials over on my YouTube channel for you!
Thank you all for all your wonderful participation in these free webinars that I am teaching a couple times each month! I love the questions and more so, I love to see how you implement the trainings in your businesses!
This next webinar is titled: Website Best Practices
This webinar is for you if you fall in any of these categories:
We will go over the best practices for websites. This will be a live training where I will walk you through key factors and best practices.
As always, IF you register for the webinar and for some reason you can not make it to the live session, you will get the recording sent to you via email.
The webinar is on Wednesday March 30,2016 at 3:00 p.m. Eastern Time.
Go now to register: Webinar: Best Practices
Free Webinar- Blogging on your WordPress website fast and easy!
Are you ready to start blogging on your WordPress website?
In this webinar I will share with you some ways in which you can post to your blog much faster.
This will be a rather basic webinar so if you are new to WordPress this is perfect.
If you are new to Thrive Themes, this will also be great for you.
Wednesday March 9, 2016 at 3 p.m. Eastern time
SEO is back with a vengeance! We are seeing some amazing results on page one and page 2 with brand new websites and blog content.
Then I went back to older sites to see how they are doing and they also are showing up on page one.
Google made what most would think is an insignificant change not in their algorithm ( although Google is always updating their algorithm) but rather in the application of serving up the algorithm.
This little seemingly insignificant shift appears to be favoring those of us who are not huge brand names.
Before Google invented their zoo of animals, panda, penguin, pigeon- most of us were rocking it with our SEO. Then with the zoo animals being set loose to wreak their havoc a lot of people lost their income, their leads and their positions almost overnight. The winners through the zoo rotation were the big name brands.
The little guy, small business owners, real estate agents, dentists and marketers took a huge hit because even the past head huncho over at Google said they needed to clean up the ‘cesspool' on the internet and favor the big brands.
Over time the shift tended back again toward quality content and long form content. Then a very interesting shift happened that many people would not notice.
When I started the building the latest 3 websites for clients- we noticed there was a shift back to good content and keywords, so much so, that well, you will need to get on this Free webinar where I will show you what I am talking about and also tell you what we believe may be the reason we are getting these sudden boosts of page one rankings!
I ran a few tests on some brand new niche websites I am building for our real estate company and it held true again.
If you are in real estate- how would you like to rank ahead of Zillow?
If you are a dentist, how would you like to rank ahead of the big directories?
While Google favors big brands, I will show you what we see is happening where the small time brands are able to position themselves out in front!!!
I can’t wait to share what we are finding with you!!!
Please tweet this post to share this information on Twitter![bctt tweet=”SEO is Back with a Vengeance- check out this free webinar I just signed up for! http://KaterinaGasset.com/webinar-seo-is-back”]
Don’t forget to register for the Free webinar right now, then add to your calendar so you don’t forget!
Here it the link to get registered:
Case Study- This is the case study of one of my client's brand new websites. When I build a website for a client the first thing we do is go over their keyword strategy and get to know their avatar and if it is a local business, their geo tags and terms as well as do a study on their competition. This session takes a little over an hour or so.
In this study my client, Rhonda is a broker and owner of a boutique real estate brokerage in a highly competitive market in Northern California.
We build websites as they are already published on a server and have wordpress installed. Then I take some time to come up with the best way to connect to the client's avatar, a study of color, design, focal points and call to actions.
I started this site about 3 weeks ago. As soon as I start the site I want Google bots to start crawling the site and I want them to keep coming back during the building stage. And they do.
This is what Rhonda's website looks like right now:
Within just a few days her site was indexed. It took about 2 weeks to get the site to be on page 1 and page 2 for her 5 sets of keyword phrases, we were only focusing on 3. For this keyword phrase, 3 weeks ago she was on page 2 for her brand new website.[bctt tweet=”SEO is still alive and ranking on Google can still be done! “]
Now one week later, she is on page one on Google! Check it out. If you like what you see, we can help you with a brand new website and hopefully your site will rank this fast too!
For one of the tougher competitive keywords she has spots # 2, 3 and 4 on page 2! This is so exciting!!! I love it when my clients get surprised like this. Even though I put a plan into place, I had no idea that she was going to rank this fast.
In fact, I was not even going to check the SERPS so soon. I can't really remember what we were discussing when I thought I would check the SERPS. It was a wonderful surprise!
So with the next website I am building– I thought, hmmm, maybe we can keep on this roll! And sure enough! We are! The next case study is having the same kinds of results which I will share in another post!
Within 3 weeks she has moved up the Google Ranks and all of her 5 sets of keyword phrases are now on page 1 on Google except one! Not only that since she is a real estate broker she has some pretty tough big boys to go up against like Zillow. However, we know how to beat them. We also know that she wants to get listings, so some of our target keywords are words that a sellers would type in to Google.
For seller keyword phrases we got her on page one on Google in the #7 and #8 spots – in just 2 weeks of doing that particular content on her brand new website. This is amazing for her since her old site did not rank for any of these keywords.
And in her niche, it is very competitive! We have some other heavy duty competitors with pretty good SERPS positioning. We looked for the holes in their SEO and flew in right under their radar!
Here is another tough keyword phrase that is popular to compete for and she was on page 2 last week and now is on page one on Google!
Text me to work with me at 561-502-1577. If you need references for further comfort, let me know, I have those too!Text Me To Work With Me 561-502-1577
Don't forget to register for this FREE webinar where I will be showing you how fast you can create landing pages, add content to your website in wordpress and a lot more.
The webinar is tonight at 8 p.m. eastern time. Save your seat now.
See you all later Wed 8PM Eastern (New York time)!
If you already registered there is nothing you need to do except get on the webinar!
If you have not registered for the webinar yet, Click here to register!
See you at the top!
Can you believe it is already the end of the year? Where did the time go? It seems like it was only yesterday when we planned out 2015!
Join me on December 30th for a free webinar: Strategies for Success in 2016.
What is working and what is not working in your business? Where are the bottlenecks?
What is holding you back from reaching your goals?
How do you set your goals and what are your business goals for 2016?
Did you reach all of your 2015 goals?
If you did not, how far off the target were you? Do you know why?
If you met your 2015 goals- could your goals be more aggressive?
What are your good, better and best goals to reach for in 2016?[bctt tweet=”Strategies for Success in 2016 – free Webinar! “]
How much time do you spend in planning stages for your business?
What are the systems you have in place for scaling your business and executing your tasks?
How much time do you spend on admin tasks in your business?
We have a lot to cover in a one hour webinar! Come join us as I share with you the success strategies to implement in your business for 2016!
December 30, 2016 at 8 p.m. eastern time. Click here to register.
After you register please pay attention to where you go after you register. After you register, you will be landing on a thank you page from my website. On that thank you page- it has instructions.
There is a pdf with some tasks for you to do before the webinar and some materials you should have at the webinar. This will help you get the most out of your training. However, if you forget or don't have time, please come to the webinar anyways.
See you at the top!