Category Archives for "Digital Marketing Strategies"
Bad News: Go To Webinar crashed when I was shutting down the webinar last week SO the recording did not work!
Good News: Because half of you who registered wanted to be on the call – we are doing another live webinar on this topic!
UPDATE: CORRECT LINK TO SIGN UP FOR WEBINAR:
Do you want to know where SEO is heading in 2017?
Have you ascertained any clues by your changed rankings over the last couple of months?
Yes, one thing you can always be sure of and that is:
SEO changes constantly!
There is so much going on with the Google algorithms.
Don't miss out on getting in the know of what you need to be working on in 2017.
I will go over the changes in the algorithm we have been seeing recently,
the updates that Google is telling us they are going to be doing,
and what is working for us in real estate!
Click here on this link to go the webinar sign up page-
After you enter your name and email address, you will be getting an email from GoToWebinar with our login details.
The best way to view the webinar is on your computer- a desktop or a laptop. If you are going to use your phone, make sure you use the GoToWebinar APP that you can download for free from the Apple App Store or your smart phone app store.
I will record the webinar but there is never a guarantee that it will work.
If there is a technical glitch, then we miss out on a recording. It only has happened 3 times in my 7 years of hosting and teaching webinars.
You have to be registered for the webinar to get the recording of the webinar.
So even if you can't make the webinar live, make sure to register for the webinar now.
Here is the link again to go register for the webinar:
The webinar starts at 10 a.m. Eastern Time. You are all welcome to join.
At 11 a.m. I will move into the restricted access part of our webinar- this part of the webinar will be for Listing Experts Academy members, Fast Track SEO members, Website Clients ( if you ever bought a website from me) and my Virtual Assistant clients.
During this session we will go over a really cool SEO ninja tactic you can add to your toolbox for SEO moving forward.
P.S. The webinar account I am using for this webinar is Realbird's GoToWebinar account so don't get confused when you see any messages from Realbird. It is me.
There are a few questions I hear from agents consistantly. Agents undertsand the importance of delegating and have every intention of doing so. However, there are a few things that hold them back from taking action.
#1. ” I want to delegate my tasks but I don't know what to delegate.”
This is the most asked question about hiring a virtual assistant. I created a list of 21 things you can take off your plate right now and delegate without the investment of time to train a virtual assistant.
To get my pdf version of the 21 things you can delegate, click here.
I just set up this funnel, so please let me know if anything in the funnel path is broken.
#2. ” I don't have time to train a virtual assistant”.
Not to worry, we get that! This is why in 2008 I started to train our virtual assistants and many of our vas are with us after years of working.
I do all the trainings, I do all the managing, I do all the quality controls.
One day I will be able to hire a manager who does this with me but for now, it is me.
I am VERY close to my virtual assistants making sure they feel comfortable and increase their skill levels year after year.
#3. ” I don't know how to vet and hire a virtual assistant.”
This is already being done for you. We do all the vetting, hiring and processing. This saves you tons of time and frustration. I have heard so many stories of agents hiring , then training, then the assistant quits and they have to start all over again. If a VA quit, we all fill in to get your tasks done and hire another va to take the place of the one who quits.
I don't know what I would do without our virtual assistants. They do so much for us. Text me to get started: 561-502-1577.
Here is what one of our agents has to say:
If you are a real estate agent or broker you understand the power is in the listing. He or she who owns the listing lasts in this business.
With all new technology there are positives and negatives.
Technology helps us do more tasks however, sometimes we are either encouraged to use short cuts and sometimes we are just plain lazy and look for ways to get done faster and with less effort.
This happens with syndicating your listings on the internet.
What started out as a really time saving idea of having our listing syndicated to all the different portals on the internet but ended up losing sight of owning our listings online.
In this Free Workshop you will discover:
Click here to register for the workshop:
The workshop is on August 25, 2016 on Thursday at 5:00 P.m. Eastern Standard Time
Make sure to register. Being in the webinar live is always the best experience.
However, I do understand life happens!
Make sure you are registered and then if you can not make it, I will post the replay for about 24 hours or so for you to watch or re-watch.
Join me for this new workshop: Discover 4 Ways to Get Traffic to Your Website
In this workshop you will discover:
You won't want to miss this Free Workshop so get signed up to reserve your seat now:
This workshop is Wednesday July 27th at 1 p.m. Eastern Time.
You will also receive my Free Technology Resource Guide for registering for the workshop.
Join me on my workshop to discover the 7 most important questions you must ask before you buy or build a website.
7 Questions To Ask BEFORE You Buy or Build Your Website
Get on the workshop early to put your site in for a quick review.
You must be live on the webinar to have your site reviewed.
To sign up for the workshop- you need to get my Free Blueprint- “8 Pages You Must Have on Your Website” first.
You will need to know this information before the workshop.
Go here to get my Free Blueprint: “8 Pages You Must Have on Your Website”
After you add your email to get your blueprint do NOT leave your computer. You will get taken to another website page which has the registration for the webinar information.
The blueprint will get sent to your email so make sure you check your spam box. It may be in there!
After you register for the workshop you will be sent an email sent from GotoWebinar with your registration link.
Thursday June 23, 2016
1:00 p.m. Eastern time
This is a live workshop and we will not be having a replay available. You need to be live in the workshop.
Website & SEO Creation | Case Study Update
When you are building your website you want to make sure your site gets indexed as soon as possible.
This gives you time to write your content and set up your posts and pages, optimized with SEO best practices.
If you set up your new website with the correct pages, menu, SEO all your images, get the right keywords down… you should see yourself on page 4 or page 5 of the SERPS within a few days if not sooner. This is a good signal that you are following good SEO best practices.
From there you start to refine your keyword content and narrow in on your target market.
We have been using Rhonda's website that I built as a case study for SEO best practices.
I started Rhonda's website the last week of December in 2015. By January 16th I thought to check her SERPS. It was not my intention to have the site ranking or indexed. It was right around this time there was a subtle Google algorithm shift which really helped agents, small business owners, and marketers to rise in the search engines against some big box competitors. If you were in my webinar: “SEO is Back with a Vengeance”, you will know what I am talking about.
To my surprise and delight her website was on pages 3 and 4 for her keyword phrases. We like to go after about 4 long tail keyword phrases at a time on a website because this will keep the site from becoming diluted to the point that google bots have a difficult time figuring out what your website is about.
We decided at that time to start using the website as a case study.
I finished the design on her website and added all the thin content in February and March.
She keeps climbing up the SERPS.
In April I personally wrote all her in depth content for her long tail keyword phrases. At that time we decided to add another page which are very specific to sellers with a specific keyword phrase we figured we could beat the big real estate boy sites with.
I just checked last night and her seller focused keyword phrases are in spots #1 and #2 on page one on Google now!
This is very exciting news. Does this mean that her phone will ring off the hook? No, not likely. Unless you are in a market where the real estate agents are not doing anything online, it will take time to get leads that are sellers looking to list. There are not as many sellers looking to list as there are buyers looking to buy. But the sellers you do get, are very well worth the effort of making sure you are positioned in the #1 spot on Google page one.
But she is beating out all those sites we all know and don't like:).
Her other keyword phrases have moved up to page 2 and page 3. This is also good news because as we add more content to the site and focus on ranking, her site will keep rising up the SERPS.
Having a great and awesome looking website is important but not the end all, be all. Marketing is an ongoing process. It is not a one time thing. You have to continue to add content to your website. You have to publish to your blog on your website often. The stats show that business owners who post articles 15 times per month receive much more business than those who don't.
Rhonda just had her IDX broker account approved by the MLS. We are going to be adding some IDX pages to her site and optimize them for SEO. We will then allow the site to stew a while before we check the SERPS again.
Once those are in place, we will add some more light boxes to the site that we can send traffic from ads to. This will also help with SEO because it will increase the traffic to the site. This in turn, will get her some buyer leads even though her site is focused on getting listings. This all takes time to gel.
Patience is the key.
We will then start to monitor the traffic. This includes checking analytics to see which keyword phrases are bringing traffic to the website and focus on building content around those terms as long as those terms are congruent with ‘money' terms, ( meaning- those most likely to buy or sell are the ones searching those phrases).
This is an exciting project and I am grateful that Rhonda has allowed me to use her site as a case study.
Rhonda is a Listing Experts Academy member who follows what she learns to apply the best practices for SEO and branding on the internet.
I have more websites I have completed and all the websites are climbing the SERPS. It is so exciting to watch each of my clients' websites climb and also receive compliments from sellers about how great their websites look and feel. Contact me for a list of references if you are considering getting a website built. My clients are happy campers! I do all the design work myself on your websites. I also make sure that you get weekly updates on your website progress.
Of course if you are a DIYer – I have a ton of free website building video tutorials over on my YouTube channel for you!
Congratulations to Rhonda, one of my wonderful clients. She hired me to design her a website. She is a member of my Listing Experts Academy and also a private coaching client.
Rhonda Fee owns her brokerage in Pleasanton California. She did all her avatar training which is in module 1 in Listing Experts Academy and then she hired me to help her with her keyword research just to make sure she was on the right track.
We discovered her avatar. An avatar is your ideal customer persona but it goes way deeper than general demographics. We really drill down. We were able to really narrow her niche to match her avatar.
From there I was able to take her logo as the guide to her colors and messege that will resonate with her avatar. It flows and tells her story in a way that will meet her avatar where she is.
It is so exciting to see all of the necessary pieces come together.
Check out her website at: http://HomeValuesPleasanton.com.
We have a webinar coming up on Wednesday: “Website Best Practices” to help you get your website on the right track.
Go here to sign up for the webinar: http://katerinagasset.com/2016-website-best-practices-webinar/
Here are some of the screenshots of Rhonda's Home page:
Thank you all for all your wonderful participation in these free webinars that I am teaching a couple times each month! I love the questions and more so, I love to see how you implement the trainings in your businesses!
This next webinar is titled: Website Best Practices
This webinar is for you if you fall in any of these categories:
We will go over the best practices for websites. This will be a live training where I will walk you through key factors and best practices.
As always, IF you register for the webinar and for some reason you can not make it to the live session, you will get the recording sent to you via email.
The webinar is on Wednesday March 30,2016 at 3:00 p.m. Eastern Time.
Go now to register: Webinar: Best Practices
Free Webinar- Blogging on your WordPress website fast and easy!
Are you ready to start blogging on your WordPress website?
In this webinar I will share with you some ways in which you can post to your blog much faster.
This will be a rather basic webinar so if you are new to WordPress this is perfect.
If you are new to Thrive Themes, this will also be great for you.
Wednesday March 9, 2016 at 3 p.m. Eastern time
SEO is back with a vengeance! We are seeing some amazing results on page one and page 2 with brand new websites and blog content.
Then I went back to older sites to see how they are doing and they also are showing up on page one.
Google made what most would think is an insignificant change not in their algorithm ( although Google is always updating their algorithm) but rather in the application of serving up the algorithm.
This little seemingly insignificant shift appears to be favoring those of us who are not huge brand names.
Before Google invented their zoo of animals, panda, penguin, pigeon- most of us were rocking it with our SEO. Then with the zoo animals being set loose to wreak their havoc a lot of people lost their income, their leads and their positions almost overnight. The winners through the zoo rotation were the big name brands.
The little guy, small business owners, real estate agents, dentists and marketers took a huge hit because even the past head huncho over at Google said they needed to clean up the ‘cesspool' on the internet and favor the big brands.
Over time the shift tended back again toward quality content and long form content. Then a very interesting shift happened that many people would not notice.
When I started the building the latest 3 websites for clients- we noticed there was a shift back to good content and keywords, so much so, that well, you will need to get on this Free webinar where I will show you what I am talking about and also tell you what we believe may be the reason we are getting these sudden boosts of page one rankings!
I ran a few tests on some brand new niche websites I am building for our real estate company and it held true again.
If you are in real estate- how would you like to rank ahead of Zillow?
If you are a dentist, how would you like to rank ahead of the big directories?
While Google favors big brands, I will show you what we see is happening where the small time brands are able to position themselves out in front!!!
I can’t wait to share what we are finding with you!!!
Please tweet this post to share this information on Twitter![bctt tweet=”SEO is Back with a Vengeance- check out this free webinar I just signed up for! http://KaterinaGasset.com/webinar-seo-is-back”]
Don’t forget to register for the Free webinar right now, then add to your calendar so you don’t forget!
Here it the link to get registered: