Category Archives for "Digital Marketing Strategies"

Discover How You Can Be a Top Listing Agent in Your Market

Listing agent training- listing experts academy

Discover how you can be the top listing agent in your market! 

I created a series of 3 FREE training videos for you to learn the 4 core essentials of a successful listing agent. 

We will go over the new changes in the real estate landscape and how you can establish yourself as an authority and position yourself in your niche to not only survive the changes but to thrive. 

You will also learn the 2 killers to your success as a listing agent in the new real estate landscape. 

Click here now to get your 3 free training videos:

http://www.listingexpertsacademy.com/signup/

This series of FREE video trainings is for you if: 

  • You are a buyer's agent shifting into becoming a listing agent
  • You are a listing agent who understands the power of the internet for your business
  • You are an agent moving up in price ranges of listings to earn more income with less sales 
  • You are an agent with no experience in SEO or internet marketing but understands the real deal that the internet is the future of real estate and so is ready to learn and apply effective strategies
  • You are a tech savvy agent who wants to get more listings from online positioning 
  • You are a broker who want to offer technology to your agents to stay ahead of your competitors 
  • You are an agent moving into a new geographical area 
  • You are an agent determined to become the authority in your market niches! 

In the 3rd video after the training I will explain what we do in Listing Experts Academy and all the upgrades to this one of a kind training program. 

This is very exciting as we get ready to RELAUNCH the LIVE webinar trainings in Listing Experts Academy.

On October 8th at 10 a.m. the doors will open for Listing Experts Academy for a very short time!

Because these are live webinar trainings that we will be starting..

I am limiting the number of new members. I will only allow 23 new members to join us in our best academy ever, Listing Experts Academy.    

There is no other training like this specifically for listing agents in the real estate industry. 

Listing Experts Academy was created for real estate agents who want to get more listings from their: 

  • Internet marketing 
  • Listing Syndication 
  • Listing Presentations 
  • Expired Listings 
  • SEO and Social Media 
  • Press Releases 
  • Dominating your market niche 
  • Becoming an authority in your market 
  • Reputation management 
  • and more… 

Traditional marketing is on its way out and internet marketing and positioning your brand is where the future of marketing is going. Content marketing is the fastest growing occupation and the most requested hire of companies today. Content marketing services charge between $3,000 and $20,000 per month for small to mid-size companies. So for a solo real estate agent you are looking at about $3,000 per month. This is on the low side. 

So moving forward you have 2 choices- hire a content marketer in-house or outsource the work OR learn how to do this work yourself and then delegate the parts of it that make sense to outsource. 

I am so excited to share these 3 free videos with you and hope you gain a lot of knowledge from them!

Go here now:http://www.listingexpertsacademy.com/signup/

 

#NicheSummits ~ Marketing Tips To Grow Your Business From the Experts

Marketing Tips from the experts Katerina Gasset Niche Summits on blab

Marketing Tips To Grow Your Business from the Experts #NicheSummits 

Please use the hashtag #NicheSummits when sharing the marketing summit on Facebook, Twitter, Google + , and LinkedIn.

I am a guest speaker at Niche Summits this Friday September 18, 2015 at 1:00 p.m. eastern time.

I will be speaking on the topic: 3 Reasons Your Website is NOT Getting You Business. 

There will be more marketing speakers at this summit. I will be in the first round of speakers so you will want to be there at 1:00 p.m eastern time.

My talk is only 5 to 8 minutes so you will miss it if you are late.

The format is on Blab.im.

Blab for marketing

On Blab there are 4 windows. 1 will be for the host, 2 will be for 2 speakers at certain times and the 4th window is open for you to come on to ask your questions.

You can download Blab for free on your desktop or your iOS device. Sorry, not available for androids yet.

You will want to sign up for Blab before Friday in case you have a learning curve to get started.

You sign up for your Blab account with your Twitter handle.

Here is the link to subscribe to the summit on blab: 

https://blab.im/niche-summits-marketing-tips-to-grow-your-business-from-the-experts

See You at the Top!

Short Bio: “Katerina Gasset has been in the real estate business for over 28 years, an entrepreneur for over 35 years. Katerina’s passion is to help others to achieve all they are designed to be. Empowering others is just in her nature. Her ability to navigate the purchase funnel for clients is genius as she can see key touch points and optimize the funnel accordingly. Running her own agency over the last several years, Katerina has had the opportunity to work with several companies, from small real estate firms to large Fortune 500 companies.”

Video Editing Tools to Make Your Videos Rock & Most Are Free!

What is holding you back from crushing it with video?

Video Tools To Rock Your Videos

Video is where it is at! If you are not creating videos by now, the ship has left the port but there is good news! There is still time to get on board! There are many video platforms however, I strongly suggest to use YouTube as your ma   in platform. You can read more about why video is so important to your business here.

How to videos are the most popular kind of videos  any business owner, real estate agent, mortgage broker, e-commerce, marketer can create. How to videos are the most popular of all videos to watch on YouTube. If you are too shy to be on camera- have no fear- you can screencast or talk while shooting video of what you are talking about. You can also do slideshows and narrate the content. The possibilities are numerous. Just take your first step!

YouTube Video EditorRanking high on my list of favorite video apps is the YouTube editor. The best thing about the YouTube editor is, it is free. Unlike many freebies, where you get what you pay for… YouTube editor is worth a lot more than free.

If you don't want to take the time to learn how to use complicated movie editing software on your computer ( that is, if you don't have a mac:)) then use the YouTube Video Editor.

You can add music that is approved by YouTube for your video as long as you are not monetizing your videos. (You can't have ads running on your videos when using the music by CC license from YouTube.) This saves you money and time from running around trying to find tunes you have permission to use.

Adding annotations and captions is easy. Now, you can link your YouTube videos together which is an amazing SEO technique you should be using. I teach how to do YouTube SEO in Fast Track SEO and in Listing Experts Academy. Find your training modules on your Facebook group files tab.

A new addition to YouTube videos is ‘cards'. Learn how to use the ‘cards' with easy tutorials free from YouTube. I will be creating more how to videos on all the new features inside of YouTube Editor. I am working on some YouTube editing video tutorials. Make sure you subscribe to my blog to get notified they are ready.

Here is a video we created for a new home subdivision of 70 homes that we listed in Port St Lucie Florida- our avatar is a baby boomer couple between 50 to 60 years old. When you watch the video you will be able to tell this is the market we are focused on. Always speak to your avatar:

Share the top Video Editing Tools – most of them are free! Click to Tweet

iMovie AppIf you want to edit your videos on your mac, on your iPad or on your iPhone iMovie is very easy to learn and easy to use.

Drag and drop your movie, audio and image files right from your desktop. On your iPad or iPhone just use your fingers to manipulate your video edits, cuts, and additions.

If you don't feel like spending over $600 or a monthly fee for products like Adobe- iMovie is only $14.99 – a one time fee- and comes with most macs.

I love how easy and inexpensive it is to use the Apple App store – you can add your apps to all of your devices and computers at home and work without long license verification process and additional purchases saving time and money.

Instagram Built In Video Tool: FREE– If you are creating videos on Instagram look no further than the app right inside of Instagram.

It is free and easy to use. It is similar to the Instagram photo editor so if you are used to using the photo editor it won't be hard to get the hang of the video tool.

Here is a tutorial on using video editing tools in Instagram I found on YouTube. It is short and to the point. https://youtu.be/-aUUyx-xa98 

Hyperlapse: FREE -I wrote this article about Hyperlapse. I love hyperlapse and have fun watching many videos done with this app.

Videos speak volume compared to blogging so I will show you how awesome Hyperlapse is instead of talking about it. This is one of the most beautiful hyperlapse videos created- The World is Beautiful by Seiswell:

We took a road trip from Fargo North Dakota to Mt Rushmore over to Cody, Wyoming then on to Yellowstone Park , down into Jackson Hole Wyoming and then ended in Salt Lake City, Utah. The ride was amazing and we took a lot of hyperlapse video along the way. 

StopMotion StudioIf you would like to add some animation to your videos this app for your iPhone and iPad might just become your favorite movie editing app.

Stop Motion Studio's whole range of unique features will help you create terrific stop action movies. Frame-by-frame editor, the timeline, the sound editor, green screen; where you can change the background of your scene like those in the studio production sets of movies and TV commercials.

It's user friendly, no complicated in-app tools, and it's so fun to use and share!

FlipaGram: This app can be downloaded free in the app store for your iPhone and can also be used on Android phones from Google Play and also from Amazon apps.

You can take your photos and create video slideshows, add music, use stop motion, Have I mentioned they have millions of music clips you can use? Oh yes, that is right, millions of music clips to add to your videos. Your Flipagrams can be featured in the social section of the app, share your Flipagrams right from your phones!

The Music Video Camera is a new feature that will enhance your storytelling experience. You can create music videos and lip sync to, again millions of clips! Simply choose a song from the library, or your own, and begin shooting your video with the live camera!

This is a versatile music/slideshow/stop motion app. Give it a try and watch your creative alter-ego at play.

Videohance$2.99 App- This is an app for iOS devices. This app offers hundreds of HD special effects. 

You can adjust the “look” real time you are in control you can manage the settings, texture, light while you are shooting. Adjust authentic textures if you want that cool vintage vibe.

Cinemagram: $4.99 for iPhones and iPads. With this app you can add special effects to your videos! You can add effects like sparklers to your videos. You need to check this one out especially if you like to add animation style effects. While this is not animated, it is to me, easier to use because you just click on the effect you want.

Press-and-release video recording, on-the-fly linear sequencing and audio recording. It lets you play clips (Cinemagram term “cines”) in reverse, import images and videos taken from outside the app, use Instagram-like filters and exposure-enhancements to your vidoes, create manually edited loops, increase or decrease the video speed and release your projects as animated GIFs.

Creative animators or film makers make use of this app and the results are genius!

8mm Vintage: app is $1.99  for iOS devices is really fun. You can create vintage videos very quickly.  Let your imagination soar with this app. Just imagine using this app for historic homes in downtown areas!

Here is a music video was created with the 8mm Vintage app. Lana Del Ray's song has already had 231,672,810 views! Summertime SadnessThe film is offered in “10 grainy, discolored, dusted and aged films from different eras – 1920, Noir, 60s, 70s, Sakura, XPro, Siena, Pela, Indigo and Tuscan.”

The app includes a jitter button to make your retro film really look like film! This is a very clever feature. The app has some awesome filters too!

Here is another video shot with the 8mm Vintage app:

8mm Vintage video app is really fun. Try creating some retro film with this app. Let me know how it turns out: Click to Tweet

Pick Play Post: FREE- for iOS devices. This app has the cool ability to time and watermark your videos. You can combine your videos, photos, GIFS and music to create videos with this app.

This is a very versatile collage video framer app allowing multiple cropped videos to be uploaded within the same frame. They can also be framed together with photos so that some slots in the grid show photos while others show videos. The degree of customization is so great that it even allows for multiple videos to be played simultaneously, or in a sequential order.

If you are wondering what app to use to make framed videos, or when you are the more versatile fresh type of film-maker try this app. You get to choose from wide range of frame options!

 

400 hours of video is uploaded to YouTube every single minute. Don't let that deter you from capturing your own audience on YouTube. Remember there is plenty of opportunity for you to gain a following and drive traffic to your websites by posting videos on YouTube.

 

I have written articles about YouTube stats so here is the short list: ​

  • Over 50% of all YouTube video views are on mobile devices.
  • Average time a person spends on YouTube is 40 minutes
  • Music, Minecraft and Movies are the most searched terms on YouTube
  • There are over 1 Billion YouTube active users!!!

 

Just for Fun! 

What is the #1 YouTube Video of ALL Time???

Psy’s 2012 hit ‘Gangnam Style' has over 2.4 billion views and it also became the first to reach that 2 billion mark.

This video almost broke YouTube. Engineers for the site had to update the maximum view limit from 2,147,483,647 to 9,223,372,036,854,775,808, or more than nine quintillion.

YouTube video is also great for SEO.  Thinking of learning more about how to SEO your websites, blogs and YouTube videos?

Check out Fast Track SEO. Text me at 561-502-1577 to learn more about how we can help you with your digital marketing strategies from DIY programs and courses to Done for You Total packages.

 

Survey- What Do You Need to Know Now- Digital Marketing Strategies

Digital Marketing Survey

Survey – What do you need to know now- Digital Marketing Strategies 

We get so many requests for different topics that marketers, REALTORS®, entrepreneurs, small business owners need to learn.

So far on the survey the requests are:                                                                                                     Digital Marketing Survey                           Digital Marketing Survey Digital Marketing Survey

  • Lead generation
  • Lead follow up
  • More SEO
  • YouTube Paid Ads and how to monetize your YouTube channel
  • How to start your own WordPress blog
  • How to market correctly and effectively on Facebook
  • Creating Facebook ads and so on
  • Delegating and using our Virtual Assistant team

Go here to take my survey now: https://www.surveymonkey.com/r/PZQYQGL

Please fill in the top 5 things you want to learn about in the order of importance to YOU.

I will be collecting the survey responses and putting the requests in order of the most popular request to the least. They are all important!

Then I will share with you how I will create your courses!

[bctt tweet=”Digital Marketing Survey: What do you want to learn about marketing online?”]

It can be anything from newbies to advanced.  What matters is you being able to get the information honestly and without a bunch of shiny objects so you can move forward with your marketing online.

Lessons to Learn from Cecil the Lion and Reputation Management

Reputation Crisis Plan for Brands

What does Cecil the Lion have to do with your reputation management? A lot. 

We don't take kindly to the dentist killing Cecil the Lion. We don't condone his behavior. We don't agree with what he did. I want to make that perfectly clear since mob mentality seems to run ramped these days. 

There are good things and bad things about social media just as there is with nearly everything, you can call it: Ying and Yang. 

There are of course consequences to all of our actions. However, we have judges and juries set up for this purpose in our country. Although we all have our qualms about our justice system, we still do have one. 

Back in the wild west days someone could be accused of a crime whether they did it or not.  The mob would gather and someone would lead in the instigtaion and incite the mob to hang the person. Most often, the punishment did not fit the crime.  We have come a long way from the mob mentality, or have we? History has shown us that mobs are not the best instruments of justice. 

With the speed of rumors that fly, the news that flies and gossip - facts get twisted out of shape quite quickly. Remember the game we played when we were younger, "Telephone". In this game one person would whisper a sentence into the person's ear sitting next to him, then the person who just heard the sentence would whisper into the next person's ear and this would go on until you reached everyone in the circle. The last person would then state what the sentence was. It most often was not even remotely the same as the initial sentence. 

Reputation Crisis Plan for Brands

People will complain in a heartbeat but be very slow to give a compliment, especially on the internet. Social media is even worse. 

You MUST be proactive in your reputation management. 

Let's actually take a look at how fast the dentist's business, livelihood and life was destroyed: 

When the news hit social media that Cecil had been killed the internet manhunt spread like a wildfire and included trying to kill anything along the path to find this dentist. But not only was the anger so infused as to attack his business and threaten his life and those of his children and his wife but also anyone who had helped him ever in his business. 

There was a local SEO company that had his account at one time but currently the dentist is not their client. However, as you know from history of how mobs behave, this did not matter to the angry crowds. They started to attach the local SEO company online and writing bad reviews. 

What is the one way that you can take down someone you hate that is faster than any other? Writing bad reviews. 

All review platforms have rules and algorithms in place, filters to keep out spam.  The TOS of all the companies is Reviews must be about the business, not about the person and not about their family, etc.  Reviews must be done ONLY by customers who have actually been to the place of business and therefore have a reason to write the review. 

We do the Local SEO for our chiropractor.  Some person called the chiropractor's office to make an appointment to come into the office but did not ever come in. The person did not like the way the receptionist spoke to her so she left a scathing review on Yahoo reviews and yet, she had never even stepped foot inside of his office.  The doctor contacted Yahoo and explained what happened and Yahoo could then remove the bad review as the person who left the review violated their terms of service. 

Page 1 Solutions had Red Bluff Dental as a client back in 2013. The angry people were trying to find out who did his website and his online marketing. If you pay enough money you can find out what you want to find. So the vicious attacks started against Page 1 Solutions. Their Facebook page was being attached with horrible threats and vile language.  Page 1 Solutions acted swiftly to protect their reputation. This is not easy against a mob. 

The president of the company came out with a statement: 

"We started receiving calls and social media posts attacking Page 1 Solutions. Then the angry social media posts and negative reviews started to appear. Initially, this took our staff by surprise because nobody was familiar with the doctor's name. Although River Bluff Dental had been a client of ours, we always referred to the client by the name of the practice and not by Dr. Palmer's name. Brad, our Senior IT Specialist, took three angry calls from people who were upset that we were marketing Dr. Palmer's website. This was confusing since our contractual relationship with River Bluff Dental was terminated in 2013 and we had not even hosted his website since then."

This can put any company on the defensive and wondering what the heck to do to save their reputation. The guilt by past association was ringing strongly. This is why we have due process in this country. 

The mobs found the dentist's Facebook page and started attaching the dentist there. His Facebook page was shut down. So then the angry people went over to Yelp and Google Local Reviews. 

At first I wondered, how did all those people get past the spam filters and the algorithm  that makes sure the reviews are about the businesses and not about the people. No personal attacks are allowed in the reviews. In fact, Google local requires the review to be ONLY about the business itself.  The reviews were coming in so fast and furious I think the systems failed. I saw hundreds of reviews that were full of death threats, foul and filthy language and threats against his family. None of those should have passed the filters. 

One of the ways I noticed people getting through the filters was by using dental terms in between the foulness, filth and death threats to trick the filters. It worked. 

Internet vigilantism can take any business down within 24 hours. Even the crisis management  company that the dentist sent his message through to the press, was attacked and he had to withdraw from doing anything with the dentist.   The dentist name and information had to be scrubbed from every dental organization. 

Yelp received thousands of reviews on the dentist's page with death threats and all kinds of really nasty comments, even showing pictures of the home where his two children live. Yelp started to delete the reviews because the nastiest ones were getting 5 stars so they were moving up to the top of the reviews. Then the mobs virtually attacked Yelp for removing the reviews. 

Yelp told BuzzFeed : 

“Media-fueled reviews typically violate our Content Guidelines. One of these deals with relevance. For example, reviews aren’t the place for rants about a business’s employment practices, political ideologies, extraordinary circumstances, or other matters that don’t address the core of the consumer experience. Yelp reviews are required to describe a firsthand consumer experience, not what someone read in the news. Our user support team ultimately removes reviews that violate these guidelines.

Although most instances like these do not reach the current level of scrutiny and media attention, Yelp has proven policies in place to deal with such events and will remove content that violates our Terms of Service.”

Yelp has been able to scrub over 2000 of the reviews so far. 

Google reviews were also bombarded with thousands of horrible reviews. Google local Specialists started escalating the issue once they saw how badly these were violating Google's terms of service. 

Warning: there are bad words in this screenshot. Please don't read them around children. 

Google had to start deleting the reviews manually. They said they had to read each review to see if it violated the TOS. We are talking about thousands!  The only reason I added the screenshot was to show the severity of this mob mentality. 

The casualties also include people who have names similar to the name the mobs are virtually and physically hunting down.  Businesses who ever have an association with anyone the mobs decide to come after are at the mercy of those mobs.  You are being held guilty by association.  We each need to act and put safeguards and steps into place in case this should ever happen to any of our companies. 

Take the steps now to be prepared should you ever be associated with anyone that has committed a malicious act. Page 1 Solutions did a very good job of being transparent about their past relationship with Red Bluff Dental and also with hiding the nasty threats their Facebook page was attacked with. They received 9 ( 1 star) reviews within 20 minutes on their Facebook page. They unpublished their Facebook page.  They are waiting for Facebook to remove those reviews. 

Get management approval ahead of time for the following: 

  • Unpublished your Facebook page right away 
  • Prepare a plan of defense- how are you going to respond to the comments 
  • Immediately send Facebook the requests to remove your reviews 
  • Contact Yelp about the violations of TOS
  • Contact Google Reviews about the violations of TOS immediately

You need to regain the public's trust by coming clean, make amends and get back confidence. If you are guilty by association, you have a client who needs to make amends, remember to be transparent, come clean and state the facts. 

ACT QUICKLY 

Follow the example of Page 1 Solutions and act swiftly and decisively.  The biggest mistake businesses make is being slow to act and not having assigned a point person to execute your Reputation Crisis Plan. 

Another company that was swift to act when they were guilty by association is Subway and how they dealt with the scandal of their  Jared when he was investigated for child pornography. Subway did the right thing to get rid of all things Jared from their website and marketing.  They had a point person who made the calls, they held press conferences and acted quickly. 

A part of your social media plan needs to be to listen and then to respond. Put out all the fires. Sometimes it takes hiring an entire team of people to just do that 24/7. 

You must get ahead of the news. Do NOT let the news lead. That is going to end up in a disaster. End the speculation by getting out there and telling your story. Don't blame. Don't point fingers. That will not solve anything.  

No matter what you think about Cecil and the dentist- use this as a wake up call to create a plan of action for your reputation risk management. 

Content Creation Strategies

Digital Marketing Strategies with Katerina Gasset

In this article I am going to go over the what is working now when creating content. I will share with you what we are doing to get our content to rank quickly and get the Google bots to crawl our site often and index it. 

Creating Content Google Likes

Creating content should be at the top of your list of marketing priorities. Content creation has always been important. But since the Panda update which is in a constant roll out content creation has never been more important.

Google loves not just fresh content but also frequently updated content and also long content. You can also curate content with your added commentary and your own images.

Longer content is the new metric. We used to be able to write 300 to 500 word posts and they would fly to the top of the SERPS. That is changing. Also, searching behavior changes over time. Looking for answers to our questions is taking on a new meaning in search. We want to know in depth answers and how to’s not just a gloss over.

41% of businesses struggle with creating enough content according to Contently.

Obstacles Facing Content Creators


Testing Long Form Content 

Our Wellington Chiropractor is on page one for many chiropractor terms but he was not on page one for Wellington Acupuncture which is another part of his practice.

Since we already have links going to his main website for chiropractic terms and I did not want to start a niche website just for acupuncture we decided to test out Google’s apparent love for long page content of over 2000 words.

I named a main page instead of a post the acupuncture terms that we want to rank for. Then I did the research for acupuncture and wrote over 3000 words of content on this page: Wellington Acupuncture Treatments. I added alt tagged imaged throughout the content for visual appeal, added bullets and sub-titles so readers can easily scan the content.


Research- People Read Long Form 

What Google research has found is that people who are really studying, researching, learning are staying on long content pages. Yes, they are still skimming and scanning but they are staying longer and tend to read more than average if the topic is relevant to their search.

So in this case, someone searching for information about whether they want to get acupuncture treatments or not is going to want to know everything about acupuncture in order to make a decision to call for an appointment or not.

Within 3 hours of publishing the page he was on page one for several geo tagged terms revolving around acupuncture. The phone is already ringing with patients who want to book acupuncture appointments.

Getting Indexed in Google's In-Depth

The added benefit to writing long form content of over 2000 words is you can get an extra indexing spot in Google’s “in-depth” article index. That is something your competitors are most likely NOT doing!


How To Write 2000- 3000 Words 

[bctt tweet="How do you write 2000 words of content?."]

But how do you write 2000 to 3000 words of content on a topic?

It takes time and research.

My goal is to write one 2000 - 3000 word article each week.

A solution for you might look like this:

  • Week 1- Choose topic, do your research, write 500 words of content
  • Week 2- Write 500 more words of content = 1000 words total
  • Week 3 - Write 500 more words of content = 1500 words total
  • Week 4 - Write 500 more words of content = 2000 words total

Add images to the page at one time instead of with each section to save time with the exception of your featured image. 

You can also publish your content on week 1 and then add to it each week until you have the word count you want to achieve. This way you are only going back into your article to edit it, to save some time.

Personally I like to write my content at one or two sittings. Everyone has their own particular writing structure so follow what is best and most comfortable for yourself.

The biggest tip I can give you about content creation is to write first and edit last. If you suffer from perfection paralysis you need to get over it. Good is good enough. Struggling from sentence to sentence is going to take so long you won’t be able to write 2000 + word articles or blog posts or page content on your website.

Not sure how you are going to write to think of 2000 - 3000 words on one article?

  • Choose a main topic.
  • Create some subtopics.
  • Gather up your images.

Use Images to Add Interest

Images will spark your imagination with more content you can write.

We process images way faster than we do text. Humans process images 60,000 times faster than text. That is a lot! Take lots of photos in your niche and also other things that you can use in your posts like:

  • Graphs
  • Infographs 
  • Charts
  • Cartoons 
  • Memes 
  • Stock Images ( make sure to follow the TOS of each company.) 

Research shows that you should have one image for every 350 words of text you write.

You can follow the format I used for the Acupuncture page.

[bctt tweet="Add an image for every 350 words of text"]

Add Video to Long Form Content 

Add a video or a slideshow to your post, article or page for visual appeal and to interest the visual learners and viewers. Get on YouTube now- there is still plenty of room. Engagement on video is growing fast and furious.  Don't miss out on this. 

Read more about YouTube SEO and Periscope tips here. 

Make sure to stay within one main keyword topic and its related keywords and use plenty of semantical terms throughout your content.

Google’s algorithm is smart but not no smart that it can read your mind. You still need to make it clear what topic you are writing about. Another perk to writing long content is that you have more areas and places within your content to sprinkle in your keyword phrases, their related semantical terms and topical relevant textual content.

To this point in this article we are at 625 words of content so far.


Adding Different Forms of Content 

Here are some more ways to add more content to add to your article:

  • Find thought leaders in the topic you are writing about.
  • Read their articles.
  • Find a couple of quotes from the thought leader and quote him or her in your content.
  • Make sure to add his quote in quotes and credit the source.

This technique also gives a nice visual appeal to your article along with helping you attain more credibility.

"When we talk about "content marketing," we mean the creation of storytelling material that attracts readers, viewers and listeners to a brand.     Mashable 

Writing in-depth articles which are quality rich and add value are more likely to get shared than short posts. Educating, informing and entertaining; these are the keys to getting your content shared across the social medial platforms.

Add quotes to your content articles, source your quote for credibility.

Click to Tweet

Answer questions. Make a list of all the questions that your customers, buyers, sellers ask you.

Gather your answers and write articles answering those questions. You don’t really need to create your titles in question format because the algorithms are now smart enough to know what question you are answering.

Ask and Answer Questions 

To write longer content write about more questions and answers.

Instead of the usual Top 3 or Top 5, change the content to Top 20 and Top 25, etc.

To a serious searcher, what do you think they would be more interested in, 3 or 20 things they can learn right now? Also, which one would Google like better?

Since Google is looking for “better” content it is natural that the math adds up to : longer content = better content. We know this is not necessarily true but to a math equation it is.

Check out this graph from SerpIQ from an in-depth study they did:

There is a perk you typically can get from writing longer content: more people tend to share longer content. This helps bring traffic to your site.


Tips To Creating Long Form Content

Digital Marketing Strategies with Katerina Gasset

Keep a notebook, notes on mac or Trello with a running list of ideas to write about. Some of those you many never write about but the important part is to keep the list and keep on adding to it.


A huge time waster is sitting around trying to think of what to write your next blog post about. You can avoid this by keeping an ongoing list.


Take time aside each day - just 10 minutes will do- to get your idea muscle exercised. I like to keep mine in Trello. Here is a video tutorial playlist I created about using Trello to get organized and more. 

Set a goal to come up with 10 ideas in those 10 minutes. 1 idea per minute.

Don’t judge whether they are good ideas or not. Just write them down. Of course some will be good and some will not be. The point is to get into the practice of writing them down.

Speaking of time, choose to write your content when you write the best. Some people write better at night and others early in the morning. Whenever that time is for you is when you set your time aside to write.

Make an appointment with yourself on your calendar to write and then don’t let other distractions get in your way. This is important marketing time. Your writing time should be sacred. Those around you also need to know this is your time to write, stop the interruptions.


Write for the Serious Searcher 

You can also add more content by using words people who are seriously searching look up:

  • Strategies 
  • Ways 
  • Tips
  • Ideas
  • Places 
  • Tactics

Add your keyword to the end of each of those words to create the layout for longer content.

Look at what your competitors are coming up for on the top 10 on Google SERPS in their lists and tip articles and do it better. Google your longtail keywords in Google’s incognito window. Check what content is ranking on the top 10 in the SERPS. Proceed to write a better, more in-depth article about the same topic. You may just outrank the competition using this technique like we did.

Add more detail to your content. Many writers in your space are not adding detail to their content. This can set you apart from the pack and help get you a spot on page one.

Go into detail on every step you write. This alone will add value and more words:).

Back up your claims with verified industry leaders. Most industry leaders publish all kinds of data, survey results and statistics.


Make Content Visually Appealing 

Structure your content so that it is easy to read and easy on the eyes.

[bctt tweet="Structure your content so it's eye candy"]

Before you publish your article make sure to apply the ‘Eye Candy’ test.

Digital Marketing Strategies

Is your article visually appealing?

Don’t make your content a wall of words. That is the fastest way to turn your readers off and they will click right off of your blog or website.

Easy ways to make your content visually appealing:

  • Break up the text by adding images 
  • Use lists with bullet points 
  • Add video to your content 
  • Add subheadings 
  • Break up paragraphs 
  • Use italics for attention
  • Use bolding for attention
  • Use red in your screenshots 
  • Bold your subheadings 
  • Add icons before each point 

Some examples of these are throughout this post you are reading. 


Additional Tips For Great Content 

Make sure your content is:

  • User Friendly 
  • Looks good on mobile devices 
  • Readable 
  • Backed up by verifiable data 
  • In-depth 
  • Clear 
  • Simple 
  • Easy to follow 

People who read very fast stay on pages that have about 100 characters per line while those who read slow like to read about 55 characters per line.

Choosing a character count in the middle is best. Some tests show that 66 characters per line is best. Here are some results from some testing: http://webtypography.net/2.1.2

Also, setting your font size to 16 is now optimal. It is much easier to read.

Here are a few tips in capturing the attention of your readers longer:

Ask questions in your content. This causes the reader to hesitate and think on what you wrote.

Add your images and videos to your article or post so they peek “above the fold” encouraging the scroll.

Add down arrows for this same reason. People are curious.

The last step is to sprinkle your content with your long tail keywords and semantics of those longtail keyword phrases. Do this last so as not to stop your creative flow and the intent of your articles.

To learn more about writing with longtail keywords get started with Fast Track SEO.

Finally, make sure your article or blog page or page you are adding the longer content to is valuable to your readers. Make sure it is of high quality and relatable to your niche readers.

You want to write great content that your readers will stay on your page and read, then call you or connect with you to do business with.

By the way, I am now at 2010 words in this article. This is what it looks like to write a post or page or article with 2000 words.

If you would like to take this further ~                  Text me to work with me:  561-502-1577 

What Entrepreneurs Can Learn From Minecraft and ArcadiaCon

What Entrepreneurs Can Learn From Minecraft and ArcadiaCon

Our son loves to play Minecraft. He and his friends get together on Facetime and then go into a Minecraft server to play together.

The other thing these kids all do is watch other people who play Minecraft. They can sit for hours watching their favorite “YouTubers” and Twitch live streamers. I thought this was so strange at first. Then I figured this was better than watching television shows. And now I am amazed at how much money these Youtubers and Streamers make. This is a real business.  Bajan Canadian with Tristan at Arcadiacon

This weekend we brought our son to ArcadiaCon which is a two day conference with the famous Minecraft YouTubers and Live Streamers. The highlight of the event was the “Meet and Greets” where all the kids get autographs and photos taken with these stars. You think people stand in Disney lines a long time? 

As parents we are interested in understanding and knowing what our children are interested in. This is very important in parent/child relationships especially when the kids become teenagers. We show interest in his interests. 

In my mind I was wondering what I am going to do to keep from being bored? I don't play online games. I don't have time to watch videos even though I make it a point to watch some with our son so that we know what he is watching. 

I decided that I would enjoy learning! I love to learn! And I was sure there would be some tips we could pick up that I could pass along to you as well as implement in our own businesses. 

The entertainment was hosted by some of these YouTubers. Then there were panel discussions and lots of Q & A sessions! 

I love to learn about different businesses. So I was interested in the panel discussions. 

They had panel discussions on YouTube video production and creation and Live Streaming panels. I also went to the Women's Gamer panel because there are very few females in this gaming space in the monetization areas. The best panel was about “How to Build a Community”. 

Passion Driven Business Success Systems  

 One of our son's favorite YouTubers is @BajanCanadian who is 21 years  old  now and has over 4.8 million subscribers to his YouTube Channel. He is  a great content creator. He along with other YouTubers create their own  story  lines in Minecraft and edit their videos.

 They usually post 2 times per day and we are not talking about super short  videos either!

 

    He has over 1,267,610,142 video views!

 

 How do you like those numbers! His earnings potential on YouTube are over  $3 Million a year which is through YouTube's revenue sharing. He is also  involved in merchandizing which is always a very smart move when you  have fans, especially kids! I posted a video of Bajan Canadian with our son  below. 

 

My greatest takeaways from Arcadiacon ( Minecraft event): 

 

1. Community is everything when you are marketing yourself or your product online no matter what business you are in. 

2. Creating your brand and tying it together with your community helps engagement and builds brand loyalty. 

3. Care about your fans. Your fans love and adore you. Recognize them. Be humble and make their day better by interacting with them in your chat and replying to their comments. 

4. Like kind attracts like kind. People who are like you will be attracted to your brand, your product, your service. 

5. Network on line with fellow gamers. So in other businesses, reach out to your peers! There is enough business for everyone and then some! 

6. Livestreaming tips: Send out tweets that you are live streaming. Periscope is great for business live streaming. Twitch is what most gamers use. Show your live stream schedule on your website page, your YouTube channel page, your tweets, on Instragram, etc. 

7. Content creation is KING!!!! 

8. Be consistent. 

9. If you can create content to sell to kids- you have it made:) 

 

Digital Marketing Strategies Passion Driven Success Business Strategies Katerina Gasset consulting

 

There are parallels in the online gaming business with any other business that you are doing on the internet from selling real estate and blogging so that buyers will contact you as a real estate agent, mortgage brokers who are sharing information about the loan markets, consultants, information marketers, authors, bloggers, e-commerce businesses and so on. The list is endless. 

In my consulting and digital marketing strategies business all 6 of these takeaways are important. In my husband's real estate brokerage business all 6 of these takeaways are important. 

Nothing helps your credibility more than to build up a community of loyal fans that rave about you and their results! Community is everything! Build your community. Respect your community and add value most of all to your community. 

For instance, today in Listing Experts Academy which is one of my most popular courses and membership programs one of my students asked a question in our private Facebook group that is ONLY for members of the Listing Experts Academy. 

In order to answer her question, I needed to look a few things up in incognito chrome window so I thought it would be better if I created a video to answer her question. I recorded the video and it was short, less than 5 minutes to answer her specific question. Then what I did was uploaded the video straight to the Facebook group so that she would not even have to click on a link to YouTube to get her answer. 

She was so happy that I posted that video. It made her feel special and important. Is that not what most all human beings want to feel? Important and valued. She even wrote a testimonial of the service I provide to the group.  I did not post the video answer for her to get a thank you from her. I did this to add value to her life and business. In what ways can you add value to your clients' and customers'? 

The YouTubers told the aspiring up and coming YouTubers not to worry about how many subscribers they have when they start posting videos on their YouTube channels. This was a very important tip. I agree so much with this no matter what business you are in. Creating and uploading YouTube videos takes a lot of time and we would all like to see results right away. That does not usually happen with YouTube. YouTube likes those channel creators that stick around for a while too so it benefits you to be consistent! Post on a regular schedule. 

One of the questions that was asked over and over again in the Q & A sessions was technical questions like, “What mic do you use?”. While I understand kids asking this question when adults ask this question it is a sign that they are procrastinating or they are suffering from perfectionism paralysis. Good is good enough. Use your Mac's internal mic. Use your iPhone earphone mic. It does not matter. Just start recording video! You should hear some of my podcasts! I record podcasts while I am driving using my iPhone earphone mic and my iPhone podcasting app. You can hear the A/C in my car running. But it does not matter because my fans want to hear from me. If the only chance I get to podcast is while I am driving, then that is what I have to offer and good is good enough! 

Consistency gets hard when you get busy. It seems to be the one thing that gets left out when we are moving our businesses forward myself included. This is where delegation comes in. You must learn to scale your business by delegating. Even if you don't want to scale your business, delegating frees up your time so that you can spend it doing other things like spending time with your family. 

Create an editorial calendar and then create the systems you need to put in place that can easily be delegated to your virtual assistants. If you don't have virtual assistants, I will set you up with my awesome virtual assistant team we use for our tasks that we can delegate. 

Care about your readers, your fans, your followers! Add value! That is a no brainer across all markets and businesses but SOOO often this is overlooked and ignored. If you don't treat your fans like gold, they will become disenchanted and move along. If you don't treat your customers like gold, same thing. If you don't respect your prospects by answering their questions, those prospects will not convert to customers. 

Content creation is king! It always has been and becomes more so with each passing Google algorithm change, with each new market that is created and with each medium. We know now that Google does reward content pages with more than 2000 words of quality content. But that can't be junk. So make sure your content adds value to your readers, your prospects, the searchers and your fans. 

For video content, videos still need to be short and to the point unless of course you are a gamer. And of course it is determined by who your niche audience is. Bajan Canadian can create a 3 hour long video and millions of kids will still stay there and watch the video. But someone looking for a house to buy is only going to watch a video for about 30 seconds. Someone who is wanting to learn how to build a wordpress website is going to watch a longer tutorial than a house for sale video. Remember attention spans are very short. 

I suggest that you create short intro videos to whatever your product or service is and have those who find your video and are interested to optin to your email list. Then you can start engaging them in a conversation through email and link to longer videos that are specific to their interests. 

When these gamers are live streaming on Twitch, they are playing games and interacting on their chat rooms with their fans by talking to them live. They are creating a loyal following while they are creating content. They are content creators. Just like you and I are. 

Live Streaming is a new media. We have video and now we have live streaming. This new media is full of potential for any business owner and entrepreneur who wants to take their business to the next level. This is where we are headed. Those who get in on the ground floor of this media will be able to make for themselves a strong foothold. It was so interesting to learn about this media. 

How do I know that live streaming is something every real estate agents, business owner, marketer, producer, e-commerce owner, entrepreneur should be paying attention to and getting involved in? 

When companies like McDonalds are sending their marketers to learn about live streaming in order to find the ways in which they can get their product in front of those consumers of live streaming… pay attention! The big companies are sponsoring these live streamers. They would not be doing that if they did not think that they can effectively market to those consumers. 

Check out the app called Periscope on your iPhone. You can download the app for free. It is super easy to set up. You can then start live streaming right away. Set your Periscope settings to save your live streams to your photos. This then gives you the ability to upload them to YouTube for future product creation and content. If you don't set this in your settings, Periscope only saves the live streams for 24 hours. During those 24 hours, all your followers can view that stream but they won't be able to chat with you or send you hearts:). 

Name a business and I will tell you how they can use Periscope! How about a dentist? How can a dentist use periscope. He can do live tutorials on caring for your teeth, how to brush them correctly, how to floss correctly. Not only that but he can set the stream to private and teach other dentists from all around the world his expertise. You can set your privacy settings on Periscope. 

We do strongly urge you to NOT use the location service on Periscope especially if you are live streaming from home. Don't tell people exactly where you are for security and safety reasons. 

Like kind always attracts like kind. If this is the only take away that you get out of this article, you are so far ahead of your competitors! If you want to learn more about heart centered marketing and working your business from your passion, let me know in the comments below. I would love to create content for you about Passion Driven Business Success Strategies. 

Networking 101: Always be networking! We get clients from networking on Facebook. We get business from paying it forward on Twitter. We get to help others find their way and making another person's day by reaching out on social media to help. You can network in person or online. Networking online is great for introverts because they tend to be more assertive online. If you are too shy to meet and greet people in person, get involved in online communities in your niches and start networking. You may be pleasantly surprised how much you are appreciated. Remember my rule on networking: pay it forward first. Connect people together with other people outside of yourself. Allow them to chat with you and you ask the questions. This will make them feel important and they will love you for it. They will refer business your way. 

And my biggest take-away is that it does not matter how young or old you are right now- you can make $1 Million a year or $1 Million a month in something as seemingly simple appearing as gaming, mainly by creating videos of you and your friends playing Minecraft or whatever game you are passionate about playing or by live streaming the same. Imagine the possibilities! 

There are a million ways to make $1,000,000 online so find what you are passionate about and go for it! 

Drive your business with passion. Do what you love and the money will follow! 

As always, to work with me or join one of my programs text me: 561-502-1577 with your name, phone number again in the body of the text and your email address. 

Katerina Gasset Speaking at FIOPS in Miami in August 2015

I was invited to speak at FIOPS Conference ( Funnel Industry Operations Conference) in Miami this August. 

I am very honored to be invited to speak. 

The topic is:  Connecting Your Brand To Your Audience! 

Connecting your brand to who counts in your business! 

How do you measure what you don't know?
Do you sometimes feel like a dog chasing his own tail when it comes to marketing online?
Or do you feel like you are throwing spaghetti at the wall hoping something will connect with your prospects?
Discover how to connect with your target audience.
How do you discover your true ideal prospect ( avatar) and then create a strategy so you can engage with your avatar and create brand loyalty?
Creating your online marketing strategy must be the first step on your path to success for your business.
Strategizing is different than tactics. You need both, but tactics without strategy will take you off your path. Know where you want to go (strategy) then discover the best track (tactics) for getting there. 
Katerina Gasset Speaker FIOPS Miami  Funnel Experts Conference
BIO
 
Katerina Gasset- Digital Marketing Strategist- Growth Hacker- Business consultant, Funnel Expert, Keynote Speaker, Trainer, Brand development, Website design, Author, Top Blogger, mother of 9 children- she homeschooled 6 of her children. Katerina has been an entrepreneur for over 35 years with a passion to empower entrepreneurs to become all they are designed to be. 
Connecting your brand to your ideal target audience is the key to developing an online and offline relationship with your customers and to establish brand loyalty. Before you even think of doing SEO, you need to understand having a strategy to connect in place. Before you write your first post on your blog you should know who you are writing to exactly.  
Strategies and tactics are two totally different spokes in your marketing wheel. Make sure you understand the difference and empower your teams to develop the strategy that is the right fit for your company brand.
“Katerina brings down to earth practical ideas on how to build a brand. The analytics are tools. She helps you map a path.” Lea Deo- Real Estate Agent 

The screenshot below is the speaker info for the program and the FIOPS website: 

 

Katerina Gasset Speaker FIOPS Miami 2015

The event is for: 

  • Marketers
  • Content Marketers
  • Salespeople
  • Technologists
  • Writers
  • Affiliates
  • Creatives
  • Storytellers
  • Business Developers

 

The site to register to go is: https://fiops.com/

I am looking forward to meeting like minded marketers. 

 

 

[ Proof ] Check out these results from agents:

[ Proof ] Check out these results from agents: 

 

Corinne is so happy she joined Listing Experts Academy a little over a month ago.

 

Check out her comments in the Private Facebook Group in Listing Experts Academy:

 

 

 

 

 

 

 

She just put another $1.5 Million under contract. 

 

This is because she actually takes the modules, learns what to do and then does the work to get the results.

 

You can do this for yourself in time or you can hire our virtual assistants to help you get this done. 

 

The bottom line is that as agents SEO and online marketing is specific and real. We can beat Zillow and Trulia. You can too. 

 

Listing Experts Academy is a lifetime membership right now with NO monthly premiums or annual renewal fees. I am not going to keep it that way much longer. But no worries, you will be grandfathered in. 

 

Right now I am sure you have heard all the buzz about my newest awesome course called, Fast Track SEO. 

 

People are signing up for it and the spots are being snatched up! So exciting! 

 

However, as a Listing Experts Academy Lifetime member you will be getting Fast Track SEO for NO charge! That’s right! All Listing Experts Academy members do not have to pay to take my live webinar trainings of Fast Track SEO that will be starting mid-June. 

 

So what’s holding you back? 

 

This is a HUGE savings and not only that, as agents, we all know that the money is in the listings. We must list to last. 

 

So start following Corinne’s footsteps today and JOIN Listing Experts Academy! 

 

Text me right now at 561-502-1577 with your email address and phone # and I will email you an invoice to get into Listing Experts Academy straight away. 

 

 

Your lifetime membership in Listing Experts Academy consists of 9 core recorded training modules: 

 

  • Defining your avatar

  • Discovering underserved niches

  • How to do your keyword research the right way

  • Flying under the radar of Zillow ( and whoever else)

  • Article Structure SEO and Social Signals

  • Listing Syndication Strategies – these alone helped us double-end 60% of our listings and have us show up on Zillow as the listing agent without paying them a dime:)

  • Our Expired Listing program and letter- the exact letter we send out – expired listings is our main source of listings

  • Listing Presentations

  • Reputation Management online – how to set yourself up offensively so any negative reviews will drown out.

  • How to delegate tasks for real estate, SEO, listing syndication, etc.

 

And then I have a ton of bonus trainings already in Listing Experts Academy and I always add more as we work on new ideas and strategies. The following is what in the academy right now in recorded video trainings. The new trainings I add consist of recorded videos and sometimes live trainings. All the SEO advanced classes are live trainings and then get recorded.  

 

  • YouTube SEO – ($99 value)

  • Image SEO – ( $99 value)

  • Letters that we use to get listings ( $1200 value) 

  • SEO modules and updates ( $priceless!)

  • Branding and Marketing information ($997 value)

  • Checklists  ( $129 value)

  • Slides ( PDFs) of core modules ( $297 value)

  • Advanced SEO techniques ( $1200 value)

  • How to push your websites that are on page 2 to page 1 ( $597 value)

  • How to dominate 7 out of 10 spots on page one ( $397 value)

  • Complete SEO to the Top course ($397 value)

  • Mindhacking ($197 value)

The total investment into Listing Experts Academy is $1997. But WAIT! 

 

Fast Track SEO ( valued at $997) is included! 

 

Text me for your invoice or go here to register for your lifetime membership: 

 

https://goo.gl/aKSlwA

 

I look forward to having you on board! More exciting things in store for the academy!!!

 

 

See you at the top! 

 


Katerina

 

 

P.S. Don’t wait much longer because I can only have 200 people in my Fast Track Live trainings and in Listing Experts Academy at this time.

Text me to join now: 561-502-1577 

Fast Track SEO Free Training Video is Live Now!

Fast Track SEO Free Training Video #1  is Live Now!

Here you go! There will be a total of 3 free video trainings before we launch the course. Make sure you get in on all 3 of them.

Here is the link to the first of your free trainings in our pre-launch of #FastTrackSEO:

https://goo.gl/cEhBjq

You don't want to miss this free training.  This free training will no longer be available after May 25th so hurry and go watch it now!

This free training for the pre-launch of Fast Track SEO is on: Take your listings back.

How do you rank on page one when the ZTR's control the top spots?

Check out more in the free training video!

You must be in control of your listings. You are the listing agent and not only do you have a responsibility to your sellers to market their listings but you also have a responsibility to your own business to market your listings in order to not just sell them but also to get more listings and position yourself as the leader and top producer in your market.

The fastest way to gain some authority on Google is to apply best SEO practices to each of your listing addresses.

Check it all out here: https://goo.gl/cEhBjq

Fast Track SEO course training for real estate agents

See you at the top!