Category Archives for "Google"

Attention Real Estate Agents & Brokers: Take Back Your Listings & Leads

If you are a real estate agent or broker you understand the power is in the listing. He or she who owns the listing lasts in this business.

With all new technology there are positives and negatives.

Technology helps us do more tasks however, sometimes we are either encouraged to use short cuts and sometimes we are just plain lazy and look for ways to get done faster and with less effort.

This happens with syndicating your listings on the internet.

What started out as a really time saving idea of having our listing syndicated to all the different portals on the internet  but ended up losing sight of owning our listings online.

In this Free Workshop you will discover:

  1. How to own your listings online
  2. How Google determines who owns your listings and why that is important
  3. How to get more leads from your listings when they are properly marketed online

Click here to register for the workshop:

katerinagasset.com/webinar-take-back-your-listings-and-leads

The workshop is on August 25, 2016 on Thursday at  5:00 P.m. Eastern Standard Time

Make sure to register. Being in the webinar live is always the best experience.

However, I do understand life happens!

Make sure you are registered and then if you can not make it, I will post the replay for about 24 hours or so for you to watch or re-watch.

YouTube is Rocking Your World | Digital Marketing Trends

Katerina Gasset Digital Marketing Strategist YouTube SEO

YouTube is Rocking Your World | Digital Marketing Trends 

YouTube views are up again and there seems to be no stopping the momentum. 

YouTube now has more than 1 BILLION active users! That is a billion with 12 zeros. 

YouTube views are up 60% year by year! This is a marketing phenomena with huge profits and success stories for those who embraced video in the last 7 years. 

Marketing with YouTube SEO for Real Estate agents

I don't believe it is too late if you have not jumped on this wave. You still have time depending on your niche and the saturation of markets. I have not seen any saturation in the real estate space at all. There is a lot more room in this space to grow and capitalize on this wave. 

The biggest surprise announced in Google's quarterly market update was watch times are way up on YouTube. The stats on the YouTube page are not updated very often. So you can catch the latest stats from Google's market updates. 

[ctt title=”Mobile Video Watch Time ” tweet=”Mobile watch time is HUGE! ” coverup=”le8fZ”]

The average MOBILE YouTube session is now 40 minutes!

Now before you start thinking about making super long videos, make sure your niche is involved in those 40 minute watches. My gut, instincts and experience in marketing tells me the 40 minute watch times are for classes, educational videos and watching YouTubers play games or applying makeup, etc.

I really don't see any data showing that these are listing videos 🚫. 

As more and more channels start adding content to YouTube you will see that time increase. It is not slowing down any time soon. Be a part of the wave and this new media. 

There are over 300 hours of video being uploaded to YouTube EVERY MINUTE! 

More people enter YouTube from the YouTube home page than every before, in fact, the number has tripled this year over last. 

Katerina Gasset Digital Marketing Strategist YouTube SEO

We totally get this because we have a Generation Z son who is now 12 years old. 

Generation Z loves YouTube, Twitch, Snapchat and Instagram. I wrote about taking our son to ArcadiaCon- a Minecraft convention here put on by young millionaire YouTubers. I learned so much more about digital marketing from these young people who learned how to build a community of raving fans around these fans watching them play video games. 

Some of the young guys and gals we met make over 7 figures each year on ad share revenue! PewDiePie made $7 Million last year just from ad revenue sharing with YouTube. My son does not watch him because he uses bad language. He is not that kid friendly so if you have kids, you may want to be aware of that. My son likes Captain Sparkles and Bajan Canadian and other clean YouTubers who are very family G rated friendly. 

This is so exciting! I am very excited to announce that the number of YouTube megastars earning 6 figures has increased by 50%. There is still room for more megastars. 

YouTube advertisers have increased their ad spend by 60%. They certainly are not spending those dollars on ads that don't work. This is a new media as far as advertising goes. This is a great place for you to test your niche markets in and the cost of the ads is much lower than Google adwords. 

YouTube has more 18-49 years olds watching than any U.S. cable network. Hmmm, maybe that is why the cable companies made those pesky nasty “little” deals with the government over so called net neutrality- you know the deal where they pretended to be against it? Perhaps they are really trying to figure out a way to recover from all those lost users on cable networks through regulatory measures.

We use Apple TV and Amazon Prime. We cut the cable ties several years ago and so happy we did. We can get YouTube right on our smart TVs. We can also watch movies from iTunes and Prime. There is no reason to pay the price of cable and waste time watching crap or the terribly untruthful media outlets these days. And we are not Generation Z. I think that the entire landscape of digital entertainment is changing and changing very fast. 

The new roll out of YouTube ‘cards' is another way that marketers are looking to capitalize on YouTube. Check out the new cards on YouTube. This is a great way to add some more call to actions to your videos. 

“How To…” videos are among the most watched videos. Think about ways that you can market to your niche with ‘How To' videos.  Let your imagination come up with some how to videos your viewers would love to watch. There is no limit to what you can create in this area. How to searches are also among the most searched terms when doing YouTube searches. 

Of course, with all things marketing and with all the data, make sure it matches your target audience before you jump on the bandwagon. But one thing is very clear- it is time to make videos attractive on all mobile devices. 

While we are on the subject of video, don't forget about Facebook video, Vine and Instagram. And then there is Periscope. 

SEO For Real Estate Agents Digital Marketing Strategies

Tip for using Periscope- on your iPhone when you download the app, open up your settings and click to add to iPhone library option. Then right when you start Periscoping, you will be prompted if you want to save to your phone. Click yes. You can always delete it later. When you save to your phone you can then upload your Periscope videos to your YouTube account. Then delete them from your phone.  Otherwise, your livestreams will only save for 24 hours on the Periscope servers. 

Tip for video editing if you are a beginner or just want to save time- there is no longer a need to have video editing software. Save the money and the learning curve. Edit right in the improved YouTube editor. We have macs and still love to work in our favorite app, Screenflow for mac. YouTube editor is so simple to use. You can add your captions, call to actions, link to your other videos, add your cards, add still shots and video… then choose music right from the YouTube music library so you don't get any Copyright flags. 

Oh yes, be careful when you are Periscoping live events. Think twice before saving those to share on your YouTube channels. We Periscoped our Wellington Fireworks event for Independence Day and Wellington city played a bunch of music during the fireworks. I shared it and boom! Got 12 or more Copyright notices in less than 5 hours!!! You know, you don't think about the music when you are Periscoping because you are not the one playing the music. So be careful about that. 

You should also set your account on YouTube to notify you of any alerts. That is how I found out so quickly. In this instance, I can leave it alone because I am not doing anything with the video. But there have been times when I have used our Apple Photo library slideshow music which we have permission to use and Apple owns the rights to. I get a notice and in those situations I appeal the violation because we do have permission to use the music, I win every time I appeal. So don't be afraid to appeal if you get flagged for music that you do have permission to use. 

To get started making videos set aside time each week to do so. The fastest way to do video is to choose a day each week where you go out to take video. You can most likely get enough video shot for an entire month of short 60 second videos. Taking all your videos on one day will save you a lot of time. 

Then choose another day to edit your videos.  Choose another day to upload them. Then the next day you can do your SEO for your videos. Publish about 2 to 3 videos a week and you should be set. 

Then you can take those 60 second videos and create shorts from them to upload to Vine and Instagram. 

Strive over time for excellence but drop the perfection disorder at the door. Good is good enough! 

Take action now. Start making videos! 

[ Proof ] Check out these results from agents:

[ Proof ] Check out these results from agents: 

 

Corinne is so happy she joined Listing Experts Academy a little over a month ago.

 

Check out her comments in the Private Facebook Group in Listing Experts Academy:

 

 

 

 

 

 

 

She just put another $1.5 Million under contract. 

 

This is because she actually takes the modules, learns what to do and then does the work to get the results.

 

You can do this for yourself in time or you can hire our virtual assistants to help you get this done. 

 

The bottom line is that as agents SEO and online marketing is specific and real. We can beat Zillow and Trulia. You can too. 

 

Listing Experts Academy is a lifetime membership right now with NO monthly premiums or annual renewal fees. I am not going to keep it that way much longer. But no worries, you will be grandfathered in. 

 

Right now I am sure you have heard all the buzz about my newest awesome course called, Fast Track SEO. 

 

People are signing up for it and the spots are being snatched up! So exciting! 

 

However, as a Listing Experts Academy Lifetime member you will be getting Fast Track SEO for NO charge! That’s right! All Listing Experts Academy members do not have to pay to take my live webinar trainings of Fast Track SEO that will be starting mid-June. 

 

So what’s holding you back? 

 

This is a HUGE savings and not only that, as agents, we all know that the money is in the listings. We must list to last. 

 

So start following Corinne’s footsteps today and JOIN Listing Experts Academy! 

 

Text me right now at 561-502-1577 with your email address and phone # and I will email you an invoice to get into Listing Experts Academy straight away. 

 

 

Your lifetime membership in Listing Experts Academy consists of 9 core recorded training modules: 

 

  • Defining your avatar

  • Discovering underserved niches

  • How to do your keyword research the right way

  • Flying under the radar of Zillow ( and whoever else)

  • Article Structure SEO and Social Signals

  • Listing Syndication Strategies – these alone helped us double-end 60% of our listings and have us show up on Zillow as the listing agent without paying them a dime:)

  • Our Expired Listing program and letter- the exact letter we send out – expired listings is our main source of listings

  • Listing Presentations

  • Reputation Management online – how to set yourself up offensively so any negative reviews will drown out.

  • How to delegate tasks for real estate, SEO, listing syndication, etc.

 

And then I have a ton of bonus trainings already in Listing Experts Academy and I always add more as we work on new ideas and strategies. The following is what in the academy right now in recorded video trainings. The new trainings I add consist of recorded videos and sometimes live trainings. All the SEO advanced classes are live trainings and then get recorded.  

 

  • YouTube SEO – ($99 value)

  • Image SEO – ( $99 value)

  • Letters that we use to get listings ( $1200 value) 

  • SEO modules and updates ( $priceless!)

  • Branding and Marketing information ($997 value)

  • Checklists  ( $129 value)

  • Slides ( PDFs) of core modules ( $297 value)

  • Advanced SEO techniques ( $1200 value)

  • How to push your websites that are on page 2 to page 1 ( $597 value)

  • How to dominate 7 out of 10 spots on page one ( $397 value)

  • Complete SEO to the Top course ($397 value)

  • Mindhacking ($197 value)

The total investment into Listing Experts Academy is $1997. But WAIT! 

 

Fast Track SEO ( valued at $997) is included! 

 

Text me for your invoice or go here to register for your lifetime membership: 

 

https://goo.gl/aKSlwA

 

I look forward to having you on board! More exciting things in store for the academy!!!

 

 

See you at the top! 

 


Katerina

 

 

P.S. Don’t wait much longer because I can only have 200 people in my Fast Track Live trainings and in Listing Experts Academy at this time.

Text me to join now: 561-502-1577 

Fast Track SEO Free Training Video is Live Now!

Fast Track SEO Free Training Video #1  is Live Now!

Here you go! There will be a total of 3 free video trainings before we launch the course. Make sure you get in on all 3 of them.

Here is the link to the first of your free trainings in our pre-launch of #FastTrackSEO:

https://goo.gl/cEhBjq

You don't want to miss this free training.  This free training will no longer be available after May 25th so hurry and go watch it now!

This free training for the pre-launch of Fast Track SEO is on: Take your listings back.

How do you rank on page one when the ZTR's control the top spots?

Check out more in the free training video!

You must be in control of your listings. You are the listing agent and not only do you have a responsibility to your sellers to market their listings but you also have a responsibility to your own business to market your listings in order to not just sell them but also to get more listings and position yourself as the leader and top producer in your market.

The fastest way to gain some authority on Google is to apply best SEO practices to each of your listing addresses.

Check it all out here: https://goo.gl/cEhBjq

Fast Track SEO course training for real estate agents

See you at the top!

 

Google Announces They Dropped Rich Snippet Author Images From SERPS

Google Announces They Dropped Rich Snippet Author Images from SERPS 

If you go to the Google Structured Data Testing Tool and add your sites, you will still see a preview of your profile photo but in the search pages we will no longer see our photos pop up. 

Google also dropped our circle counts. This is not just for real estate agents but for every search except we have seen some news media sources still having their logo showing up. 

Google authorship images no longer appear

John Mueller from Google said they did some “experimenting” and “discovered” there was no difference in CTR. Hmmm, that is not what they said before:). Even in the webmasters tools section Google was promoting everyone to do their authorships stating that you would get better CTR. 

Well, of course, you are going to get more clicks on search results with visual images than just text entries. Google is saying that this is being done to make the mobile search experience appear smoother. But then they have said things before that were not really true, so who knows! 

The chatter in the SEO forums and Google + communities is that all of our author images were distracting people from clicking on the ads, the pay per click ads. Some say big brands are complaining their CTR is dropping because searchers are clicking on images of people in organic listings. That does make a lot of sense although it is speculation. 

Whatever their real reasoning is, it is what it is. 

One more reason to understand that internet marketing is constantly changing and we should not ever rely on any one source for all your traffic, clicks or contacts. 

9 out of 10 Spots on Page One on Google Results Pages- Why?

Getting 9 out of 10 spots on Google results doesn't just feed the compititive spirit many of us have, but also more importantly helps you to dominate the listings in that specific market. 

This does not mean you will get a ton of listings for a longtail keyword but what it means is that you have credibility because if you can do this for a keyword, imagine what you can do with a seller's property for sale! That is what you want to put into the seller's mind. 

For some of these longtail keyword phrases, we may only get one listing a year but in our market, that is not a bad listing price anyhow. But some of the brokers I coach who dominate for at least 7 out of 10 spots on page one on a Google result page ( SERPS), get several listings a year from just one keyword phrase. 

If you are following the case study updates with Corinne Guest- she has so far for one dominating page received 4 phone calls from sellers who need or want to list. That does not mean she is going to take all those listings. In fact, she turned down one that was ready to sign the listing agreement because he wants $100K more than what the market value of his house is. 

Here is one of our results pages for a term that we get 2 to 3 listings each year from: 

Listing Experts Academy- Katerina Gasset shows you how to dominate 9 out of 10 spots on page one of google results pages- use this strategy to get listings

 

The side effect of doing page one domination is that it is fun and addicting:)! 

Do you want to learn more about how you can achieve these same results? Get on the list to be notified of my Listing Experts Academy that is going to be launched in the middle of October. You will want to be on the email list because I will be giving some great content along the way to October about being the listing agent of choice in your market. 

You will also get my 5 Key Strategies on getting listings.  

Go to this website to sign up: 

https://coachkaterina.leadpages.net/5listingstrategiesa/

Case Study for Listing Experts Academy- Corinne Guest Hits the Bullseye Again

Corinne received 2 more seller calls from her seller specific websites.

Corinne Guest is a great case study for Listing Experts Academy:

Corinne is one of my private coaching clients. She set up a couple of websites designed for attracting listings. You never know for sure if you have a match- but in this case- she chose exactly the right keywords, exactly the right message and the right call to action.

She also made sure she did her homework to dominate 7 out of 10 spots on page one on Google!

 That is a great accomplishment by itself. She actually dominates page one on Google with 9 out of 10 spots for the ONE KEYWORD PHRASE that gets her listings in her market!

What you get is the lead call from the seller. Then it is up to you to convert that call into a listing. Not all calls will convert to listings but that is not the job of your website. That part is up to you. Some people will be priced too high and won't listen to reason so you may choose to walk from taking the listing even though the seller is ready to list with you.

So far Corinne has received 3 phone calls from her new website that dominates the SERPS. She had converted one of those into a listing for sure. One of the other sellers also was ready to sign the listing but wanted too much for his house so Corinne is the one who chose not to go through with the listing. The third seller has not decided to put his home on the market yet but I am sure as wonderful and professional and articulate and attention to detail Corinne is, she will get the listing.

We will have an entire module on how to set this all up so that you can get these results like Corinne is getting. Disclaimer: Remember though, there are no real guarantees that you will get the same results as Corinne or Petra or any of the other brokers and agents that do get these results.

We are launching in Mid October- so be ready!

Make sure you are on the Listing Experts Academy mailing list by signing up here:

https://coachkaterina.leadpages.net/early-bird-/


P.S. In case you missed the Realbird webinar where I give you a lot of great content for building your online marketing for sellers go here now to watch on YouTube:

http://www.youtube.com/watch?v=e1YPLUrN6HE&feature=share&list=PLGIRm5UIn4rBjUGr0tTMn-if_NG60NkTM

Sending Your Own Kisses in Seconds! Coolest Tech Discovery of the Week!

Sending Your Own Kisses! Coolest Tech Discovery of the Week! 

Google works on art projects around the world and has labs that use their creativity to come up with new ways to use the internet and to communicate. They also work with different brands to create combined projects like this burberry kiss project. burberry kiss project with google

I just tried it out by sending Nestor a Happy Father's day kiss and card- you can send images or text along with your kiss. But what is really fun about this project is that it is animated. 

The entire process is interactive. You first say you want to send a kiss. Then you take a photo of your own lips in the shape of a kiss right from your computer. Then you choose your lipstick color if you are a girl. If you are a guy you send your regular skin color lips. I guess if you want to send lipstick colored lips you can:). 

Then you create your message, you add the email address you want to send your kiss to. The envelope gets sealed with your original authentic kiss. 

You then can watch the kiss traveling the world to its' destination on the 3D website. It is fun, the song is great and it is quite a joy to watch. You also see other people's kisses floating to their destinations. 

On this map you can actually see all the kisses being sent around the world in realtime! http://kisses.burberry.com/map/

All kisses are private unless you choose to share. You can share them on google plus of course! 

Try it out now at: kisses.burberry.com

Burberry Kisses is the latest campaign in our Art, Copy & Code project, an ongoing series of brand partnershipsto re-imagine how brands tell stories in a connected world. With this project, we’ve tried to create a beautiful experience that comes to life across all screens, and helps connect you to the people who are important to you, wherever they are. For more details on the campaign, see our agency blog or visit our website.

Google Did Not Turn Over Your Access Of Your Information to the United States Government

Google's CEO- Larry Page and David Drummond the Chief Legal Officer at Google came out with their official statement regarding the latest requests by the United States Government and the rumors of PRISM. 

The rumor is that Google gave the U.S. Government access to their servers through a secret program run by the National Security Agency called PRISM. U.S government requests for information from google

Google's official position is that they have NOT joined any secret program and have not joined any government program of any country that would give those governments secret access to their servers. Google is not giving anyone information about their users' internet activity. 

Google is very adamant about making sure that EACH and EVERY request by any government fulfills the law in which that request is based. Google has a full legal team that reviews every single request by any government that requires them to turn over information. If the request does not fall within the law- it is not granted. 

Verizon received an order to turn over millions of user records and data by the U.S. government. This of course, creates a lot of other press articles about other companies, Google included. 

Google stands by their position that there needs to be transparency in any requests made for their users' internet activity or records of any kind. That is why they have their Transparency Report page.  Google is the first company to create such a page. 

You can see by this chart that there is a continuous increase of requests for information about our internet activity which is very worrisome as to the errosion of personal liberties and the danger of subverting the freedom of expression. 

“But the level of secrecy around the current legal procedures undermines the freedoms we all cherish.” Larry Page