Category Archives for "Katerina Gasset"

Celebrating Our 1st Year Anniversary for Get It Done For Me – Virtual Services

What a journey this past year has been! Firstly, owning a virtual assistant company was never even on my radar much less on my goal list. 

One thing I have learned over the years is to be aware of what doors God opens for me. He knows more about what I need to do than I do. He is in control. If I but choose to do his will, I will not go down the wrong path. 

I like to be in control and I want to do everything on my own without reaching out to Heavenly Father. I pray for things that I want, that I know I want, and not for what he has in his plans for me. 

Well, this virtual assistant company was a blessing. It was a gift from God. There is no other reason why I would acquire a company.  So when the very clear advice came to me from the holy Spirit I knew this was the way I needed to go. 

And how right that decision was!!! 


The short video above is about half of our team. The ladies and gentleman in this video are in our Manila department. The Cebu department will be having their party in November. 

I had faith that everything would work out. After all, if Heavenly Father wanted me to work my tail off in this company he would also make sure I was successful!  I took a HUGE leap of faith in order to acquire, revamp, and grow this company. 

Well, a year later and we have GROWN!!!!  My how we have GROWN!!! 

And to top it all off... we are successful beyond my expectations for a company being in business only one year. We have a lot of team members in the Philippines working part and full time. 

My main financial goal I wanted was to not be in the red even in the first month in business and I wasn't! 

My main client goal was to make sure our communication system was top notch and it is! We use Trello for our communication and our project management system! LOVE IT! Our clients LOVE IT!!! 

My main team member goal was to make sure that each VA excels in their passions, in what they love to do. This way, we have specializations which brings higher quality output. 


There is always room for improvement.  Where I have been weakest is in the exact part of the business we do for all of our clients! My own marketing!  

About 80% of my clients are referrals and past clients, website clients, coaching clients, etc. The other 20% are clients I meet on Facebook, in FB groups. I have been so blessed I have not paid for an ad yet and I am still so busy with new clients to onboard that I don't have time to market to cold leads. 

My new goal for this quarter was to create the Get It Done For Me Virtual Services Facebook page! I did that this past weekend. 

Please stop by the Get It Done For Me Facebook page and give it a like! 

Click this link: https://www.facebook.com/getitdoneforme/

Who do you know who is ready to move their business forward by outsourcing their tasks? 

 Time to Delegate Your Tasks! Text me at 561-502-1577 to get Started!!!


Encore WEBINAR: 2017 SEO UPDATE on Wednesday at 3 p.m.

Bad News: Go To Webinar crashed when I was shutting down the webinar last week SO the recording did not work!
Good News: Because half of you who registered wanted to be on the call – we are doing another live webinar on this topic!

 

 

UPDATE: CORRECT LINK TO SIGN UP FOR WEBINAR: 

 

http://katerinagasset.com/SEOWebinar 

 

 

Do you want to know where SEO is heading in 2017? 

 

Have you ascertained any clues by your changed rankings over the last couple of months? 

 

Yes, one thing you can always be sure of and that is: 

 

SEO changes constantly! 

 

There is so much going on with the Google algorithms. 

 

Don't miss out on getting in the know of what you need to be working on in 2017. 

 

I will go over the changes  in the algorithm we have been seeing recently, 

the updates that Google is telling us they are going to be doing, 

and what is working for us in real estate! 

 

Click here on this link to go the webinar sign up page- 

 

2017 SEO UPDATE Webinar

 

After you enter your name and email address, you will be getting an email from GoToWebinar with our login details. 

 

The best way to view the webinar is on your computer- a desktop or a laptop. If you are going to use your phone, make sure you use the GoToWebinar APP that you can download for free from the Apple App Store or your smart phone app store. 

 

I will record the webinar but there is never a guarantee that it will work. 

 

If there is a technical glitch, then we miss out on a recording. It only has happened 3 times in my 7 years of hosting and teaching webinars. 

 

You have to be registered for the webinar to get the recording of the webinar. 

So even if you can't make the webinar live, make sure to register for the webinar now. 

 

Here is the link again to go register for the webinar: 

 

http://katerinagasset.com/SEOWebinar 

 

The webinar starts at 10 a.m. Eastern Time.  You are all welcome to join. 

 

At 11 a.m. I will move into the restricted access part of our webinar- this part of the webinar will be for Listing Experts Academy members, Fast Track SEO members, Website Clients ( if you ever bought a website from me) and my Virtual Assistant clients. 

 

During this session we will go over a really cool SEO ninja tactic you can add to your toolbox for SEO moving forward. 

 

P.S. The webinar account I am using for this webinar is Realbird's GoToWebinar account so don't get confused when you see any messages from Realbird. It is me. 

 

 

Attention Real Estate Agents & Brokers: Take Back Your Listings & Leads

If you are a real estate agent or broker you understand the power is in the listing. He or she who owns the listing lasts in this business.

With all new technology there are positives and negatives.

Technology helps us do more tasks however, sometimes we are either encouraged to use short cuts and sometimes we are just plain lazy and look for ways to get done faster and with less effort.

This happens with syndicating your listings on the internet.

What started out as a really time saving idea of having our listing syndicated to all the different portals on the internet  but ended up losing sight of owning our listings online.

In this Free Workshop you will discover:

  1. How to own your listings online
  2. How Google determines who owns your listings and why that is important
  3. How to get more leads from your listings when they are properly marketed online

Click here to register for the workshop:

katerinagasset.com/webinar-take-back-your-listings-and-leads

The workshop is on August 25, 2016 on Thursday at  5:00 P.m. Eastern Standard Time

Make sure to register. Being in the webinar live is always the best experience.

However, I do understand life happens!

Make sure you are registered and then if you can not make it, I will post the replay for about 24 hours or so for you to watch or re-watch.

Workshop: Discover 4 Ways to Get Traffic to Your Website

Join me for this new workshop: Discover 4 Ways to Get Traffic to Your Website

In this workshop you will discover:

  1. The ONLY 4 Ways to Get Traffic to Your Website
  2. The FREE ways that you can get Traffic to Your Website
  3. The low cost and efficient ways to get Traffic to Your Website

You won't want to miss this Free Workshop so get signed up to reserve your seat now:

Webinar – Discover the 4 Ways to Get Traffic and Leads to your Website

This workshop is Wednesday July 27th at 1 p.m. Eastern Time.

You will also receive my Free Technology Resource Guide for registering for the workshop.

 

Custom Designed WordPress Website that Rocks!

Congratulations to Rhonda, one of my wonderful clients. She hired me to design her a website. She is a member of my Listing Experts Academy and also a private coaching client.

Rhonda Fee owns her brokerage in Pleasanton California. She did all her avatar training which is in module 1 in Listing Experts Academy and then she hired me to help her with her keyword research just to make sure she was on the right track.

We discovered her avatar. An avatar is your ideal customer persona but it goes way deeper than general demographics. We really drill down. We were able to really narrow her niche to match her avatar.

From there I was able to take her logo as the guide to her colors and messege that will resonate with her avatar. It flows and tells her story in a way that will meet her avatar where she is.

It is so exciting to see all of the necessary pieces come together.

Check out her website at: http://HomeValuesPleasanton.com.

We have a webinar coming up on Wednesday: “Website Best Practices” to help you get your website on the right track.

Go here to sign up for the webinar: http://katerinagasset.com/2016-website-best-practices-webinar/

Here are some of the screenshots of Rhonda's Home page:

Pleasanton_Homes_For_Sale_-_925_200_0827_-_Rhonda_Fee

Pleasanton_Homes_For_Sale_-_925_200_0827_-_Rhonda_Fee 2

 

Pleasanton_Homes_For_Sale_-_925_200_0827_-_Rhonda_Fee 3

 

Reviews_For_Best_Real_Estate_Agent_In_Pleasanton_CA___Pleasanton_Homes_For_Sale

 

Apple, The FBI, and Individual Private Property Rights

Apple, the FBI, and Individual Private Property Rights

Tim Cook, CEO of Apple Inc. wrote a letter to all Apple customers. It was one of the best letters in modern times I have read regarding individual private property rights.  You can read the letter by clicking here.

Private property rights are one of the rights of a society which honors liberty. There are very few countries even today who honor private property rights. It is one of the things that made our nation unique and created so much prosperity.

Most of us take our right to private property for granted. A part of private property is privacy. Privacy is something we hold dear. We like our privacy. We also tend in most instances to honor the privacy of others.

I commend Tim Cook of Apple for taking the stand against this unprecedented demand by the U.S. government to force a private company to create a back door in order to break into a phone.

Among those who are coming to the support of Apple in this case are: Google, Microsoft, Twitter, Airbnb, Twitter, LinkedIn, Twellio, Ebay, AT&T  and many others, the list is long, and several trade groups like the Consumer Technology Association and others. You do know that Google and Apple are not exactly friends. However, we must all stand together to protect our individual rights.

The reasons this has everything to do with your privacy is as follows:

  1. Encryption is highly important to security. It is your personal security we are talking about. You store your photos, your personal information and now the Apple pay encrypted chip, and many other personal details on your smart phone.  The reason we have encryption is to protect our data from hackers, thieves, bad guys and anyone else we don't want messing in our business. Apple has always been at the forefront of protecting their customers with security for their data so much so that Apple does not even have access to your data.  They believe the content on your iPhone is not any of their business. They are correct.
  2. The FBI asked Apple for help. Apple helped in every way they could.  Apple even had their engineers available to help the FBI.  One of the FBI agents  tried to reset the password to the terrorist's phone and then got totally locked out. Apple can not get them back in.
  3. The FBI is requesting Apple to create a “back door” to the phone. This type of software does NOT even exist today. And thank goodness it does not exist. This could and most likely would get into the wrong hands. After all, how many times has information been in the wrong hands that was supposed to be secure? This is what Tim Cook said about this: “Building a version of iOS that bypasses security in this way would undeniably create a backdoor. And while the government may argue that its use would be limited to this case, there is no way to guarantee such control.” I certainly don't trust that it would only be used one time. It will be one time, then another time, and another…
  4. The government is saying that Apple can create the back door for just one phone. That is not true. Once a back door is created, you open a pandora's box. This would be just the tip of what could possibly happen in the future. It would be like “making a master key” that would open every door to every bank, restaurant, office building. Do you really want someone having the master key to your private data on your phone?
  5. Now, usually in these kinds of cases where the FBI is not getting what they want, the normal channel would be to go through congress to try to get something passed to force Apple to do something they are refusing to do. But that is not what is happening in this situation, The FBI is trying to use an very antiquated law, the All Writs Act of  1789 to force Apple into compliance.  Well, there were no computers in those days, no iPhones, no phones! The All Writs Act was created 50 years before the telegraph was invented and nearly 100 years before Alexander Graham Bell invented the telephone! Now the government wants to use this old writ to force a company to do what they want it to do.

This is what Tim Cook says about this forcing: “The implications of the government’s demands are chilling. If the government can use the All Writs Act to make it easier to unlock your iPhone, it would have the power to reach into anyone’s device to capture their data. The government could extend this breach of privacy and demand that Apple build surveillance software to intercept your messages, access your health records or financial data, track your location, or even access your phone’s microphone or camera without your knowledge.”

This is an overreach by the U.S. Government. Using “national security” as a reason or excuse to invade your personal space does not make it ethical or right.

Tim says it better than I could say it:  “While we believe the FBI’s intentions are good, it would be wrong for the government to force us to build a backdoor into our products. And ultimately, we fear that this demand would undermine the very freedoms and liberty our government is meant to protect.”

Now Apple is tied up in Congressional hearings over this matte and going to court again.  The majority of Congressmen and women are really not that well trained in encryption data and security. All of the techie companies that do know about encryption and keeping our data protected and private have ALL warned against the creation of a back door.

Ed Black, president of the Computer & Communications Industry Association  said the tech sector is very united in this case because the” FBI wants Apple to create weaker software or introduce “malware” to be able to crack the locked iPhone.”

He continued:

“…to give law enforcement access, Congress could in theory mandate that devices use automatic cloud backups that could not be disabled. But that would constitute a dramatic departure from current views about privacy.

“From an individual rights standpoint,” he said, “that would take away control by the user of their personal information.”

Briefs from:

From Airbnb, Atlassian, Automattic, CloudFlare, eBay, GitHub, Kickstarter, LinkedIn, Mapbox, Medium, Meetup, Reddit, Square, Squarespace, Twilio, Twitter and Wickr:

Dangerous precedent. “The government's demand here, at its core, is unbound by any legal limits. It would set a dangerous precedent, in which the government could sidestep established legal procedures authorized by thorough, nuanced statutes to obtain users' data in ways not contemplated by lawmakers.”

More important than ever. “The unprecedented scale of digital information used, stored and communicated on the Internet means that ‘privacy,' which ‘has been at the heart of our democracy from its inception,' is “needed now more than ever.”

And from:

From Amazon, Box, Cisco, Dropbox, Evernote, Facebook, Google, Microsoft, Mozilla, Nest, Pinterest, Slack, Snapchat, WhatsApp and Yahoo:

Outdated rules. “The government seeks a dramatic extension of New York Telephone (a 1977 Supreme Court case) to cover ever-evolving technologies…It is dangerous to extend that limited endorsement of judicial power over third parties to situations the Supreme Court never could have envisioned.”

Not just one hack. “The government's motion reassures the court and the public that the request here is a one-time-only hack. But there are already strong indications that law enforcement will ask for broad authority under the All Writs Act on facts far different from the terrorism investigation at hand.”

A most personal device. “Cell phones are the way we organize and remember the things that are important to us; they are, in a very real way, an extension of our memories. And as a result, to access someone's cell phone is to access their innermost thoughts and their most private affairs.”

And from:

From the Electronic Frontier Foundation and 46 technologies, researchers and cryptographers:

Conflict of expression. “The Order is unconstitutional because it compels Apple to express itself in conflict with its stated beliefs. The Order forces Apple to say something it does not want to say and that it believes is ‘dangerous.' It then forces Apple to endorse code it does not want to endorse and thereby undermine the trust it has established in its digital signature.”

This is a serious matter before us. While most people are being entertained by the politics of the day, this hearing is going on. This is a very important hearing and we should be paying attention to it. When rivals in the technology come together and even file briefs in behalf of Apple or any company put in this position, we should be paying attention.

The government has no right to force any private company to create something for them.  The All Writs Act also does not put forth the right for government to do this either.

Twitter and Ebay wrote this in their brief:

The All Writs Act does not authorize the government to make an end-run around this important public debate and our nation’s legislative processes… This extraordinary and unprecedented effort to compel a private company to become the government’s investigative arm not only has no legal basis under the All Writs Act or any other law, but threatens the core principles of privacy, security, and transparency that underlie the fabric of the Internet.

You can write letters or email your congressional leaders about your interest in this case and why.

Apple and the FBI appear in court again on March 22, 2016.  Let Apple know you support them if you do.

 

 

Webinar- Blogging On Your WordPress Website Fast

Free Webinar- Blogging on your WordPress website fast and easy! 

Are you ready to start blogging on your WordPress website? 

In this webinar I will share with you some ways in which you can post to your blog much faster.

  • I will show you how to create your blog on using Thrive Themes- super fast.
  • I will show you can add images, video and graphics quickly to your blog posts.
  • And some more tips and tricks to speed up your blogging process.

This will be a rather basic webinar so if you are new to WordPress this is perfect.

If you are new to Thrive Themes, this will also be great for you.

Webinar:

Wednesday March 9, 2016 at 3 p.m. Eastern time

Register now: 

Free Webinar- Blogging on Your WordPress Website Fast 

 

Project Management for Business and Personal – Video Tutorials

I was on the hunt for a simple project management app for several years. I tried so many of them both paid and free. Because I am a very visual person and love sticky notes I needed something that would work on my mac computer  and on my iPhone. It also had to be downloadable from the Apple App store instead of from an unknown or insecure website.

Visual appearance was also important since I would be looking and working in it every day. The learning curve had to be short. It needed to be simplistic enough to understand quickly but also intense and robust enough to handle multiple projects and tasks.

I tend to get excited about an app and start to use one and disappointment rears its ugly head very quickly as soon I discover it is not all it was claimed it would be.

Then I found Trello!

Trello changed my business which helped to change my life.

Trello is free. They do have a paid version but very few people I know need to use the paid versions. About 90% of all those I consult and work with can use the free version.

Click here to get your free version of Trello. I gift Trello and in return I get some “Gold” Trello which is graphic skins I can use on my boards. You can invite all your friends to use Trello and get some “Gold” too.

http://KaterinaGasset.com/Trello

Because many of you may not know what Trello is or how to use it, I created a YouTube playlist with tutorials I created to train my team on how to use Trello for our projects.

Here is the Trello Tutorial playlist:

Whether you want to organize your daughter's wedding or plan your garden or whether you need to organize your website content, blog fodder, social media tasks and other checklists for your business, Trello works for both personal and business! And you can keep it all in one account.

A couple of weeks ago I hosted a webinar on how tips and tricks in speed hacking Trello for project management. I am posting that link here as well.

The video tutorials are very short however the webinar is one hour or so. So make sure you watch the short tutorials first.

This one is called, Trello Tutorial Organize your Business and Life

This next video is called, How to Use Trello as a CRM for Entrepreneurs, Consultants and Biz Owners

Followed by: Trello Tutorial: How to Use Trello for Project Management

And: Trello Tutorial: Task Management

Next Trello Tutorial: Fun Trello Hacks Tutorial: How to Add Some Fun to Your Trello Boards

And last but not least, here is the Trello Webinar if you want to go more in depth in learning how to use this very visual organization app! You can use Trello on your desktop on both PC and Macs, on iPads and iPhones. I don't know about other smart phones, you can check it out.

Strategy Sessions now available for Budget Cuts and Expense Reduction

Katerina Gasset Business Consultant

Because you asked me for these sessions 🙂

You can now schedule a strategy session with me to go over your list of expenses and see what you can cut from your budget.

The last few sessions I have had with brokers and business owners, agents and dentists I have saved them a lot of money.

I was able to cut over $1800 a month from my dentist's budget.

I helped a broker cut over $6000 a month from their company budget.

I helped another broker cut $1800 a month from his Google Adwords account and increase his business by 100% in 6 months.

Sometimes you just need another set of eyes to help you cut your expenses.

In many cases, business owners want to make wise investments like on a new website or training or going on a vacation but feel they can not because of their expenses. Trimming their expenses usually frees up a lot of income that can be invested in better places or saved.

Text me your name to 561-502- 1577 along with your time zone and your email address. My assistant will reach out to you to schedule your time to meet with me over the phone.

You can schedule your appointment here as well but please note the appointment must be paid, approved,  and confirmed.

 

[CPABC_APPOINTMENT_CALENDAR calendar=”1″]

 

SEO is Back with a Vengeance!

SEO is back with a vengeance! We are seeing some amazing results on page one and page 2 with brand new websites and blog content.

Then I went back to older sites to see how they are doing and they also are showing up on page one.

Google made what most would think is an insignificant change not in their algorithm ( although Google is always updating their algorithm) but rather in the application of serving up the algorithm.

This little seemingly insignificant shift appears to be favoring those of us who are not huge brand names.

Before Google invented their zoo of animals, panda, penguin, pigeon- most of us were rocking it with our SEO. Then with the zoo animals being set loose to wreak their havoc a lot of people lost their income, their leads and their positions almost overnight. The winners through the zoo rotation were the big name brands.

The little guy, small business owners, real estate agents, dentists and marketers took a huge hit because even the past head huncho over at Google said they needed to clean up the ‘cesspool' on the internet and favor the big brands.

Over time the shift tended back again toward quality content and long form content. Then a very interesting shift happened that many people would not notice.

When I started the building the latest 3 websites for clients- we noticed there was a shift back to good content and keywords, so much so, that well, you will need to get on this Free webinar where I will show you what I am talking about and also tell you what we believe may be the reason we are getting these sudden boosts of page one rankings!

I ran a few tests on some brand new niche websites I am building for our real estate company and it held true again.

If you are in real estate- how would you like to rank ahead of Zillow?

If you are a dentist, how would you like to rank ahead of the big directories?

While Google favors big brands, I will show you what we see is happening where the small time brands are able to position themselves out in front!!!

I can’t wait to share what we are finding with you!!!

Please tweet this post to share this information on Twitter!

[bctt tweet=”SEO is Back with a Vengeance- check out this free webinar I just signed up for! http://KaterinaGasset.com/webinar-seo-is-back”]

Don’t forget to register for the Free webinar right now, then add to your calendar so you don’t forget!

Here it the link to get registered:

http://katerinagasset.com/webinar-seo-is-back/

 

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