Category Archives for "Katerina Gasset"
Bad News: Go To Webinar crashed when I was shutting down the webinar last week SO the recording did not work!
Good News: Because half of you who registered wanted to be on the call – we are doing another live webinar on this topic!
UPDATE: CORRECT LINK TO SIGN UP FOR WEBINAR:
Do you want to know where SEO is heading in 2017?
Have you ascertained any clues by your changed rankings over the last couple of months?
Yes, one thing you can always be sure of and that is:
SEO changes constantly!
There is so much going on with the Google algorithms.
Don't miss out on getting in the know of what you need to be working on in 2017.
I will go over the changes in the algorithm we have been seeing recently,
the updates that Google is telling us they are going to be doing,
and what is working for us in real estate!
Click here on this link to go the webinar sign up page-
After you enter your name and email address, you will be getting an email from GoToWebinar with our login details.
The best way to view the webinar is on your computer- a desktop or a laptop. If you are going to use your phone, make sure you use the GoToWebinar APP that you can download for free from the Apple App Store or your smart phone app store.
I will record the webinar but there is never a guarantee that it will work.
If there is a technical glitch, then we miss out on a recording. It only has happened 3 times in my 7 years of hosting and teaching webinars.
You have to be registered for the webinar to get the recording of the webinar.
So even if you can't make the webinar live, make sure to register for the webinar now.
Here is the link again to go register for the webinar:
The webinar starts at 10 a.m. Eastern Time. You are all welcome to join.
At 11 a.m. I will move into the restricted access part of our webinar- this part of the webinar will be for Listing Experts Academy members, Fast Track SEO members, Website Clients ( if you ever bought a website from me) and my Virtual Assistant clients.
During this session we will go over a really cool SEO ninja tactic you can add to your toolbox for SEO moving forward.
P.S. The webinar account I am using for this webinar is Realbird's GoToWebinar account so don't get confused when you see any messages from Realbird. It is me.
If you are a real estate agent or broker you understand the power is in the listing. He or she who owns the listing lasts in this business.
With all new technology there are positives and negatives.
Technology helps us do more tasks however, sometimes we are either encouraged to use short cuts and sometimes we are just plain lazy and look for ways to get done faster and with less effort.
This happens with syndicating your listings on the internet.
What started out as a really time saving idea of having our listing syndicated to all the different portals on the internet but ended up losing sight of owning our listings online.
In this Free Workshop you will discover:
Click here to register for the workshop:
The workshop is on August 25, 2016 on Thursday at 5:00 P.m. Eastern Standard Time
Make sure to register. Being in the webinar live is always the best experience.
However, I do understand life happens!
Make sure you are registered and then if you can not make it, I will post the replay for about 24 hours or so for you to watch or re-watch.
Join me for this new workshop: Discover 4 Ways to Get Traffic to Your Website
In this workshop you will discover:
You won't want to miss this Free Workshop so get signed up to reserve your seat now:
This workshop is Wednesday July 27th at 1 p.m. Eastern Time.
You will also receive my Free Technology Resource Guide for registering for the workshop.
Congratulations to Rhonda, one of my wonderful clients. She hired me to design her a website. She is a member of my Listing Experts Academy and also a private coaching client.
Rhonda Fee owns her brokerage in Pleasanton California. She did all her avatar training which is in module 1 in Listing Experts Academy and then she hired me to help her with her keyword research just to make sure she was on the right track.
We discovered her avatar. An avatar is your ideal customer persona but it goes way deeper than general demographics. We really drill down. We were able to really narrow her niche to match her avatar.
From there I was able to take her logo as the guide to her colors and messege that will resonate with her avatar. It flows and tells her story in a way that will meet her avatar where she is.
It is so exciting to see all of the necessary pieces come together.
Check out her website at: http://HomeValuesPleasanton.com.
We have a webinar coming up on Wednesday: “Website Best Practices” to help you get your website on the right track.
Go here to sign up for the webinar: http://katerinagasset.com/2016-website-best-practices-webinar/
Here are some of the screenshots of Rhonda's Home page:
Apple, the FBI, and Individual Private Property Rights
Tim Cook, CEO of Apple Inc. wrote a letter to all Apple customers. It was one of the best letters in modern times I have read regarding individual private property rights. You can read the letter by clicking here.
Private property rights are one of the rights of a society which honors liberty. There are very few countries even today who honor private property rights. It is one of the things that made our nation unique and created so much prosperity.
Most of us take our right to private property for granted. A part of private property is privacy. Privacy is something we hold dear. We like our privacy. We also tend in most instances to honor the privacy of others.
I commend Tim Cook of Apple for taking the stand against this unprecedented demand by the U.S. government to force a private company to create a back door in order to break into a phone.
Among those who are coming to the support of Apple in this case are: Google, Microsoft, Twitter, Airbnb, Twitter, LinkedIn, Twellio, Ebay, AT&T and many others, the list is long, and several trade groups like the Consumer Technology Association and others. You do know that Google and Apple are not exactly friends. However, we must all stand together to protect our individual rights.
The reasons this has everything to do with your privacy is as follows:
This is what Tim Cook says about this forcing: “The implications of the government’s demands are chilling. If the government can use the All Writs Act to make it easier to unlock your iPhone, it would have the power to reach into anyone’s device to capture their data. The government could extend this breach of privacy and demand that Apple build surveillance software to intercept your messages, access your health records or financial data, track your location, or even access your phone’s microphone or camera without your knowledge.”
This is an overreach by the U.S. Government. Using “national security” as a reason or excuse to invade your personal space does not make it ethical or right.
Tim says it better than I could say it: “While we believe the FBI’s intentions are good, it would be wrong for the government to force us to build a backdoor into our products. And ultimately, we fear that this demand would undermine the very freedoms and liberty our government is meant to protect.”
Now Apple is tied up in Congressional hearings over this matte and going to court again. The majority of Congressmen and women are really not that well trained in encryption data and security. All of the techie companies that do know about encryption and keeping our data protected and private have ALL warned against the creation of a back door.
Ed Black, president of the Computer & Communications Industry Association said the tech sector is very united in this case because the” FBI wants Apple to create weaker software or introduce “malware” to be able to crack the locked iPhone.”
“…to give law enforcement access, Congress could in theory mandate that devices use automatic cloud backups that could not be disabled. But that would constitute a dramatic departure from current views about privacy.
“From an individual rights standpoint,” he said, “that would take away control by the user of their personal information.”
From Airbnb, Atlassian, Automattic, CloudFlare, eBay, GitHub, Kickstarter, LinkedIn, Mapbox, Medium, Meetup, Reddit, Square, Squarespace, Twilio, Twitter and Wickr:
Dangerous precedent. “The government's demand here, at its core, is unbound by any legal limits. It would set a dangerous precedent, in which the government could sidestep established legal procedures authorized by thorough, nuanced statutes to obtain users' data in ways not contemplated by lawmakers.”
More important than ever. “The unprecedented scale of digital information used, stored and communicated on the Internet means that ‘privacy,' which ‘has been at the heart of our democracy from its inception,' is “needed now more than ever.”
From Amazon, Box, Cisco, Dropbox, Evernote, Facebook, Google, Microsoft, Mozilla, Nest, Pinterest, Slack, Snapchat, WhatsApp and Yahoo:
Outdated rules. “The government seeks a dramatic extension of New York Telephone (a 1977 Supreme Court case) to cover ever-evolving technologies…It is dangerous to extend that limited endorsement of judicial power over third parties to situations the Supreme Court never could have envisioned.”
Not just one hack. “The government's motion reassures the court and the public that the request here is a one-time-only hack. But there are already strong indications that law enforcement will ask for broad authority under the All Writs Act on facts far different from the terrorism investigation at hand.”
A most personal device. “Cell phones are the way we organize and remember the things that are important to us; they are, in a very real way, an extension of our memories. And as a result, to access someone's cell phone is to access their innermost thoughts and their most private affairs.”
From the Electronic Frontier Foundation and 46 technologies, researchers and cryptographers:
Conflict of expression. “The Order is unconstitutional because it compels Apple to express itself in conflict with its stated beliefs. The Order forces Apple to say something it does not want to say and that it believes is ‘dangerous.' It then forces Apple to endorse code it does not want to endorse and thereby undermine the trust it has established in its digital signature.”
This is a serious matter before us. While most people are being entertained by the politics of the day, this hearing is going on. This is a very important hearing and we should be paying attention to it. When rivals in the technology come together and even file briefs in behalf of Apple or any company put in this position, we should be paying attention.
The government has no right to force any private company to create something for them. The All Writs Act also does not put forth the right for government to do this either.
Twitter and Ebay wrote this in their brief:
The All Writs Act does not authorize the government to make an end-run around this important public debate and our nation’s legislative processes… This extraordinary and unprecedented effort to compel a private company to become the government’s investigative arm not only has no legal basis under the All Writs Act or any other law, but threatens the core principles of privacy, security, and transparency that underlie the fabric of the Internet.
You can write letters or email your congressional leaders about your interest in this case and why.
Apple and the FBI appear in court again on March 22, 2016. Let Apple know you support them if you do.
Free Webinar- Blogging on your WordPress website fast and easy!
Are you ready to start blogging on your WordPress website?
In this webinar I will share with you some ways in which you can post to your blog much faster.
This will be a rather basic webinar so if you are new to WordPress this is perfect.
If you are new to Thrive Themes, this will also be great for you.
Wednesday March 9, 2016 at 3 p.m. Eastern time
I was on the hunt for a simple project management app for several years. I tried so many of them both paid and free. Because I am a very visual person and love sticky notes I needed something that would work on my mac computer and on my iPhone. It also had to be downloadable from the Apple App store instead of from an unknown or insecure website.
Visual appearance was also important since I would be looking and working in it every day. The learning curve had to be short. It needed to be simplistic enough to understand quickly but also intense and robust enough to handle multiple projects and tasks.
I tend to get excited about an app and start to use one and disappointment rears its ugly head very quickly as soon I discover it is not all it was claimed it would be.
Then I found Trello!
Trello changed my business which helped to change my life.
Trello is free. They do have a paid version but very few people I know need to use the paid versions. About 90% of all those I consult and work with can use the free version.
Click here to get your free version of Trello. I gift Trello and in return I get some “Gold” Trello which is graphic skins I can use on my boards. You can invite all your friends to use Trello and get some “Gold” too.
Because many of you may not know what Trello is or how to use it, I created a YouTube playlist with tutorials I created to train my team on how to use Trello for our projects.
Here is the Trello Tutorial playlist:
Whether you want to organize your daughter's wedding or plan your garden or whether you need to organize your website content, blog fodder, social media tasks and other checklists for your business, Trello works for both personal and business! And you can keep it all in one account.
A couple of weeks ago I hosted a webinar on how tips and tricks in speed hacking Trello for project management. I am posting that link here as well.
The video tutorials are very short however the webinar is one hour or so. So make sure you watch the short tutorials first.
This one is called, Trello Tutorial Organize your Business and Life
This next video is called, How to Use Trello as a CRM for Entrepreneurs, Consultants and Biz Owners
Followed by: Trello Tutorial: How to Use Trello for Project Management
And: Trello Tutorial: Task Management
Next Trello Tutorial: Fun Trello Hacks Tutorial: How to Add Some Fun to Your Trello Boards
And last but not least, here is the Trello Webinar if you want to go more in depth in learning how to use this very visual organization app! You can use Trello on your desktop on both PC and Macs, on iPads and iPhones. I don't know about other smart phones, you can check it out.
Because you asked me for these sessions 🙂
You can now schedule a strategy session with me to go over your list of expenses and see what you can cut from your budget.
The last few sessions I have had with brokers and business owners, agents and dentists I have saved them a lot of money.
I was able to cut over $1800 a month from my dentist's budget.
I helped a broker cut over $6000 a month from their company budget.
I helped another broker cut $1800 a month from his Google Adwords account and increase his business by 100% in 6 months.
Sometimes you just need another set of eyes to help you cut your expenses.
In many cases, business owners want to make wise investments like on a new website or training or going on a vacation but feel they can not because of their expenses. Trimming their expenses usually frees up a lot of income that can be invested in better places or saved.
Text me your name to 561-502- 1577 along with your time zone and your email address. My assistant will reach out to you to schedule your time to meet with me over the phone.
You can schedule your appointment here as well but please note the appointment must be paid, approved, and confirmed.
SEO is back with a vengeance! We are seeing some amazing results on page one and page 2 with brand new websites and blog content.
Then I went back to older sites to see how they are doing and they also are showing up on page one.
Google made what most would think is an insignificant change not in their algorithm ( although Google is always updating their algorithm) but rather in the application of serving up the algorithm.
This little seemingly insignificant shift appears to be favoring those of us who are not huge brand names.
Before Google invented their zoo of animals, panda, penguin, pigeon- most of us were rocking it with our SEO. Then with the zoo animals being set loose to wreak their havoc a lot of people lost their income, their leads and their positions almost overnight. The winners through the zoo rotation were the big name brands.
The little guy, small business owners, real estate agents, dentists and marketers took a huge hit because even the past head huncho over at Google said they needed to clean up the ‘cesspool' on the internet and favor the big brands.
Over time the shift tended back again toward quality content and long form content. Then a very interesting shift happened that many people would not notice.
When I started the building the latest 3 websites for clients- we noticed there was a shift back to good content and keywords, so much so, that well, you will need to get on this Free webinar where I will show you what I am talking about and also tell you what we believe may be the reason we are getting these sudden boosts of page one rankings!
I ran a few tests on some brand new niche websites I am building for our real estate company and it held true again.
If you are in real estate- how would you like to rank ahead of Zillow?
If you are a dentist, how would you like to rank ahead of the big directories?
While Google favors big brands, I will show you what we see is happening where the small time brands are able to position themselves out in front!!!
I can’t wait to share what we are finding with you!!!
Please tweet this post to share this information on Twitter![bctt tweet=”SEO is Back with a Vengeance- check out this free webinar I just signed up for! http://KaterinaGasset.com/webinar-seo-is-back”]
Don’t forget to register for the Free webinar right now, then add to your calendar so you don’t forget!
Here it the link to get registered:
Case Study- This is the case study of one of my client's brand new websites. When I build a website for a client the first thing we do is go over their keyword strategy and get to know their avatar and if it is a local business, their geo tags and terms as well as do a study on their competition. This session takes a little over an hour or so.
In this study my client, Rhonda is a broker and owner of a boutique real estate brokerage in a highly competitive market in Northern California.
We build websites as they are already published on a server and have wordpress installed. Then I take some time to come up with the best way to connect to the client's avatar, a study of color, design, focal points and call to actions.
I started this site about 3 weeks ago. As soon as I start the site I want Google bots to start crawling the site and I want them to keep coming back during the building stage. And they do.
This is what Rhonda's website looks like right now:
Within just a few days her site was indexed. It took about 2 weeks to get the site to be on page 1 and page 2 for her 5 sets of keyword phrases, we were only focusing on 3. For this keyword phrase, 3 weeks ago she was on page 2 for her brand new website.[bctt tweet=”SEO is still alive and ranking on Google can still be done! “]
Now one week later, she is on page one on Google! Check it out. If you like what you see, we can help you with a brand new website and hopefully your site will rank this fast too!
For one of the tougher competitive keywords she has spots # 2, 3 and 4 on page 2! This is so exciting!!! I love it when my clients get surprised like this. Even though I put a plan into place, I had no idea that she was going to rank this fast.
In fact, I was not even going to check the SERPS so soon. I can't really remember what we were discussing when I thought I would check the SERPS. It was a wonderful surprise!
So with the next website I am building– I thought, hmmm, maybe we can keep on this roll! And sure enough! We are! The next case study is having the same kinds of results which I will share in another post!
Within 3 weeks she has moved up the Google Ranks and all of her 5 sets of keyword phrases are now on page 1 on Google except one! Not only that since she is a real estate broker she has some pretty tough big boys to go up against like Zillow. However, we know how to beat them. We also know that she wants to get listings, so some of our target keywords are words that a sellers would type in to Google.
For seller keyword phrases we got her on page one on Google in the #7 and #8 spots – in just 2 weeks of doing that particular content on her brand new website. This is amazing for her since her old site did not rank for any of these keywords.
And in her niche, it is very competitive! We have some other heavy duty competitors with pretty good SERPS positioning. We looked for the holes in their SEO and flew in right under their radar!
Here is another tough keyword phrase that is popular to compete for and she was on page 2 last week and now is on page one on Google!
Text me to work with me at 561-502-1577. If you need references for further comfort, let me know, I have those too!Text Me To Work With Me 561-502-1577