Category Archives for "Katerina Gasset"
You have heard the saying, “Never give up”, many times in your life. You have heard the saying, “Winners never quit”. So when you begin to have thoughts about quitting your job or closing your business you may get pangs of guilt coming at you from yourself and those around you. There is a stigma that quitting is what losers do.
But what if we don't put the label of “quitting” on the action? Perhaps we are on a journey and now your path is leading you in another direction. Or maybe you want to change your mind. Maybe you thought this was what you were destined to do but now are having second thoughts. Does that make you a loser? Does that make you a quitter?
For instance, you might be a nurse. You became a nurse because you love helping people. You love nurturing and taking care of people. You like to help people heal from injuries and traumatic diseases. Plus, the pay is not bad. The shifts are long but you can work with more flexibility than many other careers. Think back to why you became a nurse. Now, fast forward to your current feelings. You may now feel burned out. Your cup is empty and there is no time to refill it. You are getting fatigued working long shifts and graveyard shifts or swing shifts. You end up getting 3 hours of sleep on those days. We can go on and on…
You may be at the crossroads. You still want to help people. You still want to assist in their healing. You still love to nurture and take care of people. The vehicle just needs to change. There is nothing wrong and everything right with that. You are not quitting. You are just changing vehicles.
In this time it is also very normal to change careers at least 3 times in our working lives because we are living longer, it is easier to learn to work in another field or career and our lifestyles change to fit our next path.
You might be a Real Estate agent who is wondering if showing and selling houses is really what you are being called to do. Perhaps you became a real estate agent because you enjoyed being with people, you enjoyed the smile on a new family's face when they purchase their first home, or maybe you got into real estate so that you could invest in properties to build wealth for you and your family. Maybe you became a real estate agent because you like to serve others, help others, make a difference in their lives.
But now you may be wondering… while you love to serve others you also have bills to pay. Maybe you are not making the amount of income you need to make to support your family. And may be you are suffering from burn out because you have been burning the candle from both ends, not delegating your tasks, not creating systems that can be delegated, and not taking right action to reach your financial goals.
I have seen agents who are miserable, barely making enough to pay their bills, struggling with lead generation and getting enough business and yet, they tend to defend their decision to stay in real estate because of the stigma connected to quitting real estate. After all, being altruistic is something you want to be admired for. Being in real estate is not a career but a business. The mistake I see most often is agents who don't treat their businesses like businesses. They treat it like a job. That will never work out. Employee mentalities don't work in entrepreneur settings.
Perhaps you are working in corporate America putting in long hours and climbing the “success” ladder. You chose this path as the vehicle to reach security and have a great retirement. However, years into this grind, you start to see you are giving up too much of yourself and time away from your family. Something is going to have to give.
While the 3 of these scenarios are pretty different, what they have in common, is a chosen vehicle and a road to drive that vehicle on.
Now, maybe you have been thinking about how much you would love to start your own business and leave the 9 to 5. Maybe you are passionate about skiing and want to teach skiing instead of selling real estate. Maybe you are a nurse that knows natural healing alternatives and believe starting an online business coaching parents in how to deal with their child who has ADHD naturally is going to be much more rewarding while still fulfilling your desire to nurture and help others.
As long as you are changing the vehicle on the path you want to be on, that is perfectly fine. I have been hired by real estate agents, business owners and corporate employees to help them get more business only to discover they are not passionate about their business at all and they wish they could be doing something else. If your heart is not into it, the drive and tenacity you need to succeed will not manifest for you.
Interested in having a discovery session to go through your options? If you are contemplating changing horses ( vehicles) the best thing you can do is get an objective opinion and expertise to help assist you to make sure you are making the right decision.
Schedule your session today![CPABC_APPOINTMENT_CALENDAR calendar=”1″]
Free Webinar: Using Trello for Projects | Management | Organization and more.
Trello is free. Please use my invitation link here:
This is one of my most requested tutorials. I created some video tutorials on using Trello. They are among my most popular video tutorials. Based on these requests I decided to offer you a webinar to show you live how we use Trello.
Trello is a very visual organization app. If you are a visual person you will fall in love with Trello. If you like to work fast and easy… all my webinars are about systems and apps that make your work faster, more efficient and not rocket science.
There is so much you can do in Trello and now, even better, you can use Zapier with Trello to streamline even more tasks.
I use Trello for contact management, travel trips, website creation planning and executing, project management, homeschool records, house inventory, recipes and menus complete with shopping lists, Christmas planning and gift logs and so much more. I run nearly my entire business on Trello.
This will be a live webinar. I will not have slides as this is for hands on learning. You will want to make it to the live training so you can follow along. I will record the webinar but as always, if a technical problem occurs, there is no guarantee the recording will work. So it is always best if you can attend the webinar live.
The webinar is on Wednesday January 27, 2016 at 8 p.m. eastern standard time.
Please share this on twitter:[bctt tweet=”Free Webinar: Using Trello for Projects & Organization in biz & personal life,”]
You will get reminders the day before and an hour before you webinar starts from GoToWebinar.
Go here now to get registered:
Also, in the comment section below please comment on what you want to learn in Trello and I will do my best to add that to the webinar. If I don't know the answer, I will find out.
We will also have a question and answer session all during the training, so bring your questions about Trello!
Don't forget to register for this FREE webinar where I will be showing you how fast you can create landing pages, add content to your website in wordpress and a lot more.
The webinar is tonight at 8 p.m. eastern time. Save your seat now.
See you all later Wed 8PM Eastern (New York time)!
If you already registered there is nothing you need to do except get on the webinar!
If you have not registered for the webinar yet, Click here to register!
See you at the top!
Speed Hack Your Way to a Gorgeous WordPress Website- Free Webinar! No coding skills required. So easy a 5th grader can learn how to do this.
Join me for another Free webinar! I hope you are getting a lot out of my free webinars.
January 13th at 8 p.m. eastern time I will be hosting and teaching a free webinar.
Go now to register for the webinar: http://katerinagasset.com/wordpress-ninja-moves-with-thrive-themes
I am going to show you:
We only have an hour together so I will show you as much as I can in that hour.
We will have a short Q&A after the webinar if there is something in particular you want me to show you.
This is going to be an online live training so I won't have any slides. I won't be walking through any slides. It is all hands on live on the wordpress platform.
I will record the webinar and send out the replay but there is no guarantee that this will work. As always, we will have the recording as long as there are no tech glitches in regards to the recording. I highly suggest you be live on the call for this webinar.
I also advise that you access the webinar from your computer or laptop and not on a mobile device because I will be using my mouse and pointer over my screen and this does not always come out on your side in the best way. You won't be able to follow along so well on a mobile device.
I recommend you to open up a new window on your computer and have your wordpress site dashboard open in that window so you can follow along.
I highly recommend that you get Thrive Themes at http://KaterinaGasset.com/ThriveThemes. I am an affiliate and greatly appreciate you using my links to get your Thrive Themes membership. You don't need to have Thrive to attend my webinar but the tools we use are all in Thrive.
I am excited to share with you more of my speed hacks! I am all about the speed of which we can accomplish a task. Benchmarks are meant to be improved. The only way I can get all this done is 1. speed at task and 2. creating systems to delegate and 3. outsource my systems to my virtual assistant team. This is how you master your time and get things done.
See you soon!
Can you believe it is already the end of the year? Where did the time go? It seems like it was only yesterday when we planned out 2015!
Join me on December 30th for a free webinar: Strategies for Success in 2016.
What is working and what is not working in your business? Where are the bottlenecks?
What is holding you back from reaching your goals?
How do you set your goals and what are your business goals for 2016?
Did you reach all of your 2015 goals?
If you did not, how far off the target were you? Do you know why?
If you met your 2015 goals- could your goals be more aggressive?
What are your good, better and best goals to reach for in 2016?[bctt tweet=”Strategies for Success in 2016 – free Webinar! “]
How much time do you spend in planning stages for your business?
What are the systems you have in place for scaling your business and executing your tasks?
How much time do you spend on admin tasks in your business?
We have a lot to cover in a one hour webinar! Come join us as I share with you the success strategies to implement in your business for 2016!
December 30, 2016 at 8 p.m. eastern time. Click here to register.
After you register please pay attention to where you go after you register. After you register, you will be landing on a thank you page from my website. On that thank you page- it has instructions.
There is a pdf with some tasks for you to do before the webinar and some materials you should have at the webinar. This will help you get the most out of your training. However, if you forget or don't have time, please come to the webinar anyways.
See you at the top!
Just since 2007 visual content on the internet has increased over 9,900% . There is good reason for that.
Human brains like visual information. Our brains retain visual information better than other kinds of information.
Conversion rates go up to 300% by ONLY adding visuals to your content marketing![bctt tweet=”Adding images to your blog increases conversion rates by as much as 300%! “]
That is pretty amazing! I am not surprised. What I am surprised by is how few people marketing on the internet are actually using visuals in their best presentation if any at all.
Everything from the color you choose to the fonts you pick- it all tells a story. It speaks your brand.
It is time to throw out all those silly looking clipart graphics – so old school now that we have so many powerful free and almost free graphic creation and editing tools where you don't need a degree in design to create!
When I see the clipart it screams tacky and when I see stock photos that look like stock photos it feels like the content marketer did not take much thought and then it feels the rest of the content may also not be coming from a point of service or adding value.
There is simply no excuse to use such thoughtless imagery these days.
Remember the saying: “A picture speaks 1000 words”? Studies of the brain show it can process an image in about 13 milliseconds. Our brains will only remember about 10% of the information we absorb through text yet for visual information we can retain about 65%.
Human faces create emotional responses in other humans' brains. People remember images of people. Using people in your graphics is very effective.
Color is another element that triggers emotional responses. Be intentional with your colors you use in your brand, your designs and in all your graphics that you use on your social postings and on your websites and blogs.[bctt tweet=”Choose your colors wisely when posting visuals. It triggers emotional responses. “]
You also want to have consistency in your color choices. While it is fun to use an array of different colors every time you post- that will not necessarily increase brand awareness. What is the purpose of your using the color? What is the response you wish to achieve through your color choices? These must be taken into consideration.
There is a reason why doctors use blue and not red for their logos, colors and content.
When I first started blogging back in 2006 most people called them weblogs and it was all text. We evolved in 2007 to adding images to blog posts. It was a huge deal!
Fast forward through the internet evolution to where we now have Instagram and Pinterest, two of the most visual content platforms and those two companies are growing. We now have live streaming, heck, back in 2006 YouTube was such a small company and no one really used it then. Now it is not only the third largest search engine, it has billions of views and video. Now we add in live streaming with Periscope and Blab. We are really talking about life changing technologies.
If you have not embraced visual graphics in your content, now is the time to do so. After all, don't you want to have increased chances of people doing business with you?
I am teaching a webinar on December 9, 2015 at 8 p.m. Eastern time where I will show you how you can create effective and engaging graphics in 2 minutes or less. I will also be sharing the list of websites and tools I use to create my graphics fast and easy.
Tips to Create Graphics that will Rock your Social Media postings and blog posts:
I asked permission from copyblogger to use some of their images to show you what effective and engaging graphics look like. Copyblogger gave me permission to exhibit their graphics on my blog. They have an excellent article about creating graphics for your blog posts.
You will notice in this first image- how the text is set over a background that is not too busy. You don't want your text to compete with the images in your graphic. The man taking the photos is interesting and the detail is intriguing. You want to pay attention to details in your images. This image is watermarked very simply by copyblogger. I also like how the shoulder of the person is over into the red background just a bit. This makes the image flow. Otherwise it can look very amateur.
When you are creating graphics for your blog posts- sometimes you just can't find a good image to match your content or sometimes the post should not have an image. In these cases, you can do some very interesting design on a canvas with text like this one below from copyblogger. Study this graphic to gain some tips into ways you can use typography to arouse interest in what you have to say.
Sometimes you don't want a bunch of people in your graphic but you do want it to be about people. This is a great graphic, again from copyblogger where the handshakes are just enough to get the message across about the importance of having your legal stuff all in order. Again, you see how the transparent overlay of color to hold the text grabs your attention but also looks like it belongs with the image. Taking your background and using your opacity slider in your editor works like magic!
If you are featuring yourself or a guest on your podcast or blog– here is a great way to feature them that is classy and respectful. Chris Ducker looks great in this image. You want to make sure the image is wide enough for Twitter and Facebook and your blog – so a profile shot of Chris would not work well visually. Copyblogger used the right tonality of color and design to keep your eyes on the image. Human eyes are naturally drawn to other human eyes. You want to draw the audience into the eyes. This graphic does that perfectly.
Creating graphics is easy and fast. There are some very simple and free to low cost tools you can use. The more graphics you create, the faster you get. The best way to save time is to find all your background images first, then pull them all into your editor or software, and then edit them all, then add the text.
I use keynote on my mac to make the fastest images. The images at the top of this blog post- I created in less than 2 minutes each on my mac in keynote. I will be showing you how I do this and more on my webinar: Create Graphics Fast & Easy to Boost Your Engagement & Rock Your Social Media Posts and Blog Posts.
If you don't have a mac, don't worry. There are some editing tools you can use online that will also make the process faster.
Trello is by far my favorite free tool I use for many business and personal tasks. If you are a visual person, you will be in heaven with Trello.
For your learning pleasure... I added 4 Trello video tutorials I created to train my virtual assistants in using Trello and one of the tutorials was part of a course I teach. I get a lot of comments on these videos from all over the world so I thought why not share them with all my awesome subscribers!
Try #Trello for Free- If you are a visual person- you will love Trello: https://goo.gl/mx7ys1
Here are just a few of the ways in which I use Trello:
How you can use Trello is only limited by your imagination. There is the free version which is what most people use. Trello also has a business version that is a small fee of $8.33 per user per month when paid annually. You can create teams inside of Trello for personal and for business.
My favorite Trello features are anything that saves me time, Trello delivers on being a time saver!
This video tutorial is about how to use Trello for Task Management. This is the system I use with our virtual assistants and really, any one who is connected to a task or project. In this tutorial I start you at the beginning of creating a board and then adding the cards.
Do you like checklists? Well, then you will love Trello! You can add checklists in any of the cards. But what is even better is you can click to duplicate the checklist across all your cards. This feature saves so much time. There are also check boxes in front of each item on your checklist. When you check off the box, a progress bar appears so you can see by percentages how much more of the list still needs to get done.
In this Trello video tutorial I share with you ways in which you can use Trello for business and personal management:
Another time saver for me is you can drag images, pdf files, documents, whatever it is you need to add to a card, right on the card and Trello uploads it for you. You can choose images to be "cover" image on a card. This is a great way to organize projects and not lose the images you want to keep.
In this video tutorial I share with you how you can use Trello as a CRM. This obviously won't work if you are using something super robust like Infusionsoft. Trello is great if you don't have hundreds and hundreds of leads. I use if for my consulting and marketing company, Listing Experts Academy, Fast Track SEO and other niche markets.
In this tutorial you will learn how to use Trello for Project Management. There are just too many awesome things you can do with Trello and there is no way I can list them all in a post. Some of my tutorial videos on Trello have over 8,000 views which is a lot because I did not promote them. I am happy to share what is working for me in my business and personal life.
Another timesaver is you can send or forward emails to specific cards on your Trello boards. So when I get an inquiry from someone who wants to hire me to consult them on their branding, marketing, SEO, content marketing, website development and creating funnels for their online businesses- all I need to do is set up a quick rule in Trello, forward the email and it appears right on the card almost immediately.
Discover how you can be the top listing agent in your market!
I created a series of 3 FREE training videos for you to learn the 4 core essentials of a successful listing agent.
We will go over the new changes in the real estate landscape and how you can establish yourself as an authority and position yourself in your niche to not only survive the changes but to thrive.
You will also learn the 2 killers to your success as a listing agent in the new real estate landscape.
Click here now to get your 3 free training videos:
This series of FREE video trainings is for you if:
In the 3rd video after the training I will explain what we do in Listing Experts Academy and all the upgrades to this one of a kind training program.
This is very exciting as we get ready to RELAUNCH the LIVE webinar trainings in Listing Experts Academy.
On October 8th at 10 a.m. the doors will open for Listing Experts Academy for a very short time!
Because these are live webinar trainings that we will be starting..
I am limiting the number of new members. I will only allow 23 new members to join us in our best academy ever, Listing Experts Academy.
There is no other training like this specifically for listing agents in the real estate industry.
Listing Experts Academy was created for real estate agents who want to get more listings from their:
Traditional marketing is on its way out and internet marketing and positioning your brand is where the future of marketing is going. Content marketing is the fastest growing occupation and the most requested hire of companies today. Content marketing services charge between $3,000 and $20,000 per month for small to mid-size companies. So for a solo real estate agent you are looking at about $3,000 per month. This is on the low side.
So moving forward you have 2 choices- hire a content marketer in-house or outsource the work OR learn how to do this work yourself and then delegate the parts of it that make sense to outsource.
I am so excited to share these 3 free videos with you and hope you gain a lot of knowledge from them!
Video is where it is at! If you are not creating videos by now, the ship has left the port but there is good news! There is still time to get on board! There are many video platforms however, I strongly suggest to use YouTube as your ma in platform. You can read more about why video is so important to your business here.
How to videos are the most popular kind of videos any business owner, real estate agent, mortgage broker, e-commerce, marketer can create. How to videos are the most popular of all videos to watch on YouTube. If you are too shy to be on camera- have no fear- you can screencast or talk while shooting video of what you are talking about. You can also do slideshows and narrate the content. The possibilities are numerous. Just take your first step!
YouTube Video Editor: Ranking high on my list of favorite video apps is the YouTube editor. The best thing about the YouTube editor is, it is free. Unlike many freebies, where you get what you pay for… YouTube editor is worth a lot more than free.
If you don't want to take the time to learn how to use complicated movie editing software on your computer ( that is, if you don't have a mac:)) then use the YouTube Video Editor.
You can add music that is approved by YouTube for your video as long as you are not monetizing your videos. (You can't have ads running on your videos when using the music by CC license from YouTube.) This saves you money and time from running around trying to find tunes you have permission to use.
Adding annotations and captions is easy. Now, you can link your YouTube videos together which is an amazing SEO technique you should be using. I teach how to do YouTube SEO in Fast Track SEO and in Listing Experts Academy. Find your training modules on your Facebook group files tab.
A new addition to YouTube videos is ‘cards'. Learn how to use the ‘cards' with easy tutorials free from YouTube. I will be creating more how to videos on all the new features inside of YouTube Editor. I am working on some YouTube editing video tutorials. Make sure you subscribe to my blog to get notified they are ready.
Here is a video we created for a new home subdivision of 70 homes that we listed in Port St Lucie Florida- our avatar is a baby boomer couple between 50 to 60 years old. When you watch the video you will be able to tell this is the market we are focused on. Always speak to your avatar:
Share the top Video Editing Tools – most of them are free! Click to Tweet
iMovie App: If you want to edit your videos on your mac, on your iPad or on your iPhone iMovie is very easy to learn and easy to use.
Drag and drop your movie, audio and image files right from your desktop. On your iPad or iPhone just use your fingers to manipulate your video edits, cuts, and additions.
If you don't feel like spending over $600 or a monthly fee for products like Adobe- iMovie is only $14.99 – a one time fee- and comes with most macs.
I love how easy and inexpensive it is to use the Apple App store – you can add your apps to all of your devices and computers at home and work without long license verification process and additional purchases saving time and money.
Instagram Built In Video Tool: FREE– If you are creating videos on Instagram look no further than the app right inside of Instagram.
It is free and easy to use. It is similar to the Instagram photo editor so if you are used to using the photo editor it won't be hard to get the hang of the video tool.
Here is a tutorial on using video editing tools in Instagram I found on YouTube. It is short and to the point. https://youtu.be/-aUUyx-xa98
Hyperlapse: FREE -I wrote this article about Hyperlapse. I love hyperlapse and have fun watching many videos done with this app.
Videos speak volume compared to blogging so I will show you how awesome Hyperlapse is instead of talking about it. This is one of the most beautiful hyperlapse videos created- The World is Beautiful by Seiswell:
We took a road trip from Fargo North Dakota to Mt Rushmore over to Cody, Wyoming then on to Yellowstone Park , down into Jackson Hole Wyoming and then ended in Salt Lake City, Utah. The ride was amazing and we took a lot of hyperlapse video along the way.
StopMotion Studio: If you would like to add some animation to your videos this app for your iPhone and iPad might just become your favorite movie editing app.
Stop Motion Studio's whole range of unique features will help you create terrific stop action movies. Frame-by-frame editor, the timeline, the sound editor, green screen; where you can change the background of your scene like those in the studio production sets of movies and TV commercials.
It's user friendly, no complicated in-app tools, and it's so fun to use and share!
FlipaGram: This app can be downloaded free in the app store for your iPhone and can also be used on Android phones from Google Play and also from Amazon apps.
You can take your photos and create video slideshows, add music, use stop motion, Have I mentioned they have millions of music clips you can use? Oh yes, that is right, millions of music clips to add to your videos. Your Flipagrams can be featured in the social section of the app, share your Flipagrams right from your phones!
The Music Video Camera is a new feature that will enhance your storytelling experience. You can create music videos and lip sync to, again millions of clips! Simply choose a song from the library, or your own, and begin shooting your video with the live camera!
This is a versatile music/slideshow/stop motion app. Give it a try and watch your creative alter-ego at play.
Videohance: $2.99 App- This is an app for iOS devices. This app offers hundreds of HD special effects.
You can adjust the “look” real time you are in control you can manage the settings, texture, light while you are shooting. Adjust authentic textures if you want that cool vintage vibe.
Cinemagram: $4.99 for iPhones and iPads. With this app you can add special effects to your videos! You can add effects like sparklers to your videos. You need to check this one out especially if you like to add animation style effects. While this is not animated, it is to me, easier to use because you just click on the effect you want.
Press-and-release video recording, on-the-fly linear sequencing and audio recording. It lets you play clips (Cinemagram term “cines”) in reverse, import images and videos taken from outside the app, use Instagram-like filters and exposure-enhancements to your vidoes, create manually edited loops, increase or decrease the video speed and release your projects as animated GIFs.
Creative animators or film makers make use of this app and the results are genius!
8mm Vintage: app is $1.99 for iOS devices is really fun. You can create vintage videos very quickly. Let your imagination soar with this app. Just imagine using this app for historic homes in downtown areas!
Here is a music video was created with the 8mm Vintage app. Lana Del Ray's song has already had 231,672,810 views! Summertime Sadness, The film is offered in “10 grainy, discolored, dusted and aged films from different eras – 1920, Noir, 60s, 70s, Sakura, XPro, Siena, Pela, Indigo and Tuscan.”
The app includes a jitter button to make your retro film really look like film! This is a very clever feature. The app has some awesome filters too!
Here is another video shot with the 8mm Vintage app:
8mm Vintage video app is really fun. Try creating some retro film with this app. Let me know how it turns out: Click to Tweet
Pick Play Post: FREE- for iOS devices. This app has the cool ability to time and watermark your videos. You can combine your videos, photos, GIFS and music to create videos with this app.
This is a very versatile collage video framer app allowing multiple cropped videos to be uploaded within the same frame. They can also be framed together with photos so that some slots in the grid show photos while others show videos. The degree of customization is so great that it even allows for multiple videos to be played simultaneously, or in a sequential order.
If you are wondering what app to use to make framed videos, or when you are the more versatile fresh type of film-maker try this app. You get to choose from wide range of frame options!
400 hours of video is uploaded to YouTube every single minute. Don't let that deter you from capturing your own audience on YouTube. Remember there is plenty of opportunity for you to gain a following and drive traffic to your websites by posting videos on YouTube.
I have written articles about YouTube stats so here is the short list:
Just for Fun!
Psy’s 2012 hit ‘Gangnam Style' has over 2.4 billion views and it also became the first to reach that 2 billion mark.
This video almost broke YouTube. Engineers for the site had to update the maximum view limit from 2,147,483,647 to 9,223,372,036,854,775,808, or more than nine quintillion.
YouTube video is also great for SEO. Thinking of learning more about how to SEO your websites, blogs and YouTube videos?
Check out Fast Track SEO. Text me at 561-502-1577 to learn more about how we can help you with your digital marketing strategies from DIY programs and courses to Done for You Total packages.
Survey – What do you need to know now- Digital Marketing Strategies
We get so many requests for different topics that marketers, REALTORS®, entrepreneurs, small business owners need to learn.
Go here to take my survey now: https://www.surveymonkey.com/r/PZQYQGL
Please fill in the top 5 things you want to learn about in the order of importance to YOU.
I will be collecting the survey responses and putting the requests in order of the most popular request to the least. They are all important!
Then I will share with you how I will create your courses![bctt tweet=”Digital Marketing Survey: What do you want to learn about marketing online?”]
It can be anything from newbies to advanced. What matters is you being able to get the information honestly and without a bunch of shiny objects so you can move forward with your marketing online.