Category Archives for "Katerina Gasset"

Survey- What Do You Need to Know Now- Digital Marketing Strategies

Digital Marketing Survey

Survey – What do you need to know now- Digital Marketing Strategies 

We get so many requests for different topics that marketers, REALTORS®, entrepreneurs, small business owners need to learn.

So far on the survey the requests are:                                                                                                     Digital Marketing Survey                           Digital Marketing Survey Digital Marketing Survey

  • Lead generation
  • Lead follow up
  • More SEO
  • YouTube Paid Ads and how to monetize your YouTube channel
  • How to start your own WordPress blog
  • How to market correctly and effectively on Facebook
  • Creating Facebook ads and so on
  • Delegating and using our Virtual Assistant team

Go here to take my survey now: https://www.surveymonkey.com/r/PZQYQGL

Please fill in the top 5 things you want to learn about in the order of importance to YOU.

I will be collecting the survey responses and putting the requests in order of the most popular request to the least. They are all important!

Then I will share with you how I will create your courses!

[bctt tweet=”Digital Marketing Survey: What do you want to learn about marketing online?”]

It can be anything from newbies to advanced.  What matters is you being able to get the information honestly and without a bunch of shiny objects so you can move forward with your marketing online.

Content Creation Strategies

Digital Marketing Strategies with Katerina Gasset

In this article I am going to go over the what is working now when creating content. I will share with you what we are doing to get our content to rank quickly and get the Google bots to crawl our site often and index it. 

Creating Content Google Likes

Creating content should be at the top of your list of marketing priorities. Content creation has always been important. But since the Panda update which is in a constant roll out content creation has never been more important.

Google loves not just fresh content but also frequently updated content and also long content. You can also curate content with your added commentary and your own images.

Longer content is the new metric. We used to be able to write 300 to 500 word posts and they would fly to the top of the SERPS. That is changing. Also, searching behavior changes over time. Looking for answers to our questions is taking on a new meaning in search. We want to know in depth answers and how to’s not just a gloss over.

41% of businesses struggle with creating enough content according to Contently.

Obstacles Facing Content Creators


Testing Long Form Content 

Our Wellington Chiropractor is on page one for many chiropractor terms but he was not on page one for Wellington Acupuncture which is another part of his practice.

Since we already have links going to his main website for chiropractic terms and I did not want to start a niche website just for acupuncture we decided to test out Google’s apparent love for long page content of over 2000 words.

I named a main page instead of a post the acupuncture terms that we want to rank for. Then I did the research for acupuncture and wrote over 3000 words of content on this page: Wellington Acupuncture Treatments. I added alt tagged imaged throughout the content for visual appeal, added bullets and sub-titles so readers can easily scan the content.


Research- People Read Long Form 

What Google research has found is that people who are really studying, researching, learning are staying on long content pages. Yes, they are still skimming and scanning but they are staying longer and tend to read more than average if the topic is relevant to their search.

So in this case, someone searching for information about whether they want to get acupuncture treatments or not is going to want to know everything about acupuncture in order to make a decision to call for an appointment or not.

Within 3 hours of publishing the page he was on page one for several geo tagged terms revolving around acupuncture. The phone is already ringing with patients who want to book acupuncture appointments.

Getting Indexed in Google's In-Depth

The added benefit to writing long form content of over 2000 words is you can get an extra indexing spot in Google’s “in-depth” article index. That is something your competitors are most likely NOT doing!


How To Write 2000- 3000 Words 

[bctt tweet="How do you write 2000 words of content?."]

But how do you write 2000 to 3000 words of content on a topic?

It takes time and research.

My goal is to write one 2000 - 3000 word article each week.

A solution for you might look like this:

  • Week 1- Choose topic, do your research, write 500 words of content
  • Week 2- Write 500 more words of content = 1000 words total
  • Week 3 - Write 500 more words of content = 1500 words total
  • Week 4 - Write 500 more words of content = 2000 words total

Add images to the page at one time instead of with each section to save time with the exception of your featured image. 

You can also publish your content on week 1 and then add to it each week until you have the word count you want to achieve. This way you are only going back into your article to edit it, to save some time.

Personally I like to write my content at one or two sittings. Everyone has their own particular writing structure so follow what is best and most comfortable for yourself.

The biggest tip I can give you about content creation is to write first and edit last. If you suffer from perfection paralysis you need to get over it. Good is good enough. Struggling from sentence to sentence is going to take so long you won’t be able to write 2000 + word articles or blog posts or page content on your website.

Not sure how you are going to write to think of 2000 - 3000 words on one article?

  • Choose a main topic.
  • Create some subtopics.
  • Gather up your images.

Use Images to Add Interest

Images will spark your imagination with more content you can write.

We process images way faster than we do text. Humans process images 60,000 times faster than text. That is a lot! Take lots of photos in your niche and also other things that you can use in your posts like:

  • Graphs
  • Infographs 
  • Charts
  • Cartoons 
  • Memes 
  • Stock Images ( make sure to follow the TOS of each company.) 

Research shows that you should have one image for every 350 words of text you write.

You can follow the format I used for the Acupuncture page.

[bctt tweet="Add an image for every 350 words of text"]

Add Video to Long Form Content 

Add a video or a slideshow to your post, article or page for visual appeal and to interest the visual learners and viewers. Get on YouTube now- there is still plenty of room. Engagement on video is growing fast and furious.  Don't miss out on this. 

Read more about YouTube SEO and Periscope tips here. 

Make sure to stay within one main keyword topic and its related keywords and use plenty of semantical terms throughout your content.

Google’s algorithm is smart but not no smart that it can read your mind. You still need to make it clear what topic you are writing about. Another perk to writing long content is that you have more areas and places within your content to sprinkle in your keyword phrases, their related semantical terms and topical relevant textual content.

To this point in this article we are at 625 words of content so far.


Adding Different Forms of Content 

Here are some more ways to add more content to add to your article:

  • Find thought leaders in the topic you are writing about.
  • Read their articles.
  • Find a couple of quotes from the thought leader and quote him or her in your content.
  • Make sure to add his quote in quotes and credit the source.

This technique also gives a nice visual appeal to your article along with helping you attain more credibility.

"When we talk about "content marketing," we mean the creation of storytelling material that attracts readers, viewers and listeners to a brand.     Mashable 

Writing in-depth articles which are quality rich and add value are more likely to get shared than short posts. Educating, informing and entertaining; these are the keys to getting your content shared across the social medial platforms.

Add quotes to your content articles, source your quote for credibility.

Click to Tweet

Answer questions. Make a list of all the questions that your customers, buyers, sellers ask you.

Gather your answers and write articles answering those questions. You don’t really need to create your titles in question format because the algorithms are now smart enough to know what question you are answering.

Ask and Answer Questions 

To write longer content write about more questions and answers.

Instead of the usual Top 3 or Top 5, change the content to Top 20 and Top 25, etc.

To a serious searcher, what do you think they would be more interested in, 3 or 20 things they can learn right now? Also, which one would Google like better?

Since Google is looking for “better” content it is natural that the math adds up to : longer content = better content. We know this is not necessarily true but to a math equation it is.

Check out this graph from SerpIQ from an in-depth study they did:

There is a perk you typically can get from writing longer content: more people tend to share longer content. This helps bring traffic to your site.


Tips To Creating Long Form Content

Digital Marketing Strategies with Katerina Gasset

Keep a notebook, notes on mac or Trello with a running list of ideas to write about. Some of those you many never write about but the important part is to keep the list and keep on adding to it.


A huge time waster is sitting around trying to think of what to write your next blog post about. You can avoid this by keeping an ongoing list.


Take time aside each day - just 10 minutes will do- to get your idea muscle exercised. I like to keep mine in Trello. Here is a video tutorial playlist I created about using Trello to get organized and more. 

Set a goal to come up with 10 ideas in those 10 minutes. 1 idea per minute.

Don’t judge whether they are good ideas or not. Just write them down. Of course some will be good and some will not be. The point is to get into the practice of writing them down.

Speaking of time, choose to write your content when you write the best. Some people write better at night and others early in the morning. Whenever that time is for you is when you set your time aside to write.

Make an appointment with yourself on your calendar to write and then don’t let other distractions get in your way. This is important marketing time. Your writing time should be sacred. Those around you also need to know this is your time to write, stop the interruptions.


Write for the Serious Searcher 

You can also add more content by using words people who are seriously searching look up:

  • Strategies 
  • Ways 
  • Tips
  • Ideas
  • Places 
  • Tactics

Add your keyword to the end of each of those words to create the layout for longer content.

Look at what your competitors are coming up for on the top 10 on Google SERPS in their lists and tip articles and do it better. Google your longtail keywords in Google’s incognito window. Check what content is ranking on the top 10 in the SERPS. Proceed to write a better, more in-depth article about the same topic. You may just outrank the competition using this technique like we did.

Add more detail to your content. Many writers in your space are not adding detail to their content. This can set you apart from the pack and help get you a spot on page one.

Go into detail on every step you write. This alone will add value and more words:).

Back up your claims with verified industry leaders. Most industry leaders publish all kinds of data, survey results and statistics.


Make Content Visually Appealing 

Structure your content so that it is easy to read and easy on the eyes.

[bctt tweet="Structure your content so it's eye candy"]

Before you publish your article make sure to apply the ‘Eye Candy’ test.

Digital Marketing Strategies

Is your article visually appealing?

Don’t make your content a wall of words. That is the fastest way to turn your readers off and they will click right off of your blog or website.

Easy ways to make your content visually appealing:

  • Break up the text by adding images 
  • Use lists with bullet points 
  • Add video to your content 
  • Add subheadings 
  • Break up paragraphs 
  • Use italics for attention
  • Use bolding for attention
  • Use red in your screenshots 
  • Bold your subheadings 
  • Add icons before each point 

Some examples of these are throughout this post you are reading. 


Additional Tips For Great Content 

Make sure your content is:

  • User Friendly 
  • Looks good on mobile devices 
  • Readable 
  • Backed up by verifiable data 
  • In-depth 
  • Clear 
  • Simple 
  • Easy to follow 

People who read very fast stay on pages that have about 100 characters per line while those who read slow like to read about 55 characters per line.

Choosing a character count in the middle is best. Some tests show that 66 characters per line is best. Here are some results from some testing: http://webtypography.net/2.1.2

Also, setting your font size to 16 is now optimal. It is much easier to read.

Here are a few tips in capturing the attention of your readers longer:

Ask questions in your content. This causes the reader to hesitate and think on what you wrote.

Add your images and videos to your article or post so they peek “above the fold” encouraging the scroll.

Add down arrows for this same reason. People are curious.

The last step is to sprinkle your content with your long tail keywords and semantics of those longtail keyword phrases. Do this last so as not to stop your creative flow and the intent of your articles.

To learn more about writing with longtail keywords get started with Fast Track SEO.

Finally, make sure your article or blog page or page you are adding the longer content to is valuable to your readers. Make sure it is of high quality and relatable to your niche readers.

You want to write great content that your readers will stay on your page and read, then call you or connect with you to do business with.

By the way, I am now at 2010 words in this article. This is what it looks like to write a post or page or article with 2000 words.

If you would like to take this further ~                  Text me to work with me:  561-502-1577 

YouTube is Rocking Your World | Digital Marketing Trends

Katerina Gasset Digital Marketing Strategist YouTube SEO

YouTube is Rocking Your World | Digital Marketing Trends 

YouTube views are up again and there seems to be no stopping the momentum. 

YouTube now has more than 1 BILLION active users! That is a billion with 12 zeros. 

YouTube views are up 60% year by year! This is a marketing phenomena with huge profits and success stories for those who embraced video in the last 7 years. 

Marketing with YouTube SEO for Real Estate agents

I don't believe it is too late if you have not jumped on this wave. You still have time depending on your niche and the saturation of markets. I have not seen any saturation in the real estate space at all. There is a lot more room in this space to grow and capitalize on this wave. 

The biggest surprise announced in Google's quarterly market update was watch times are way up on YouTube. The stats on the YouTube page are not updated very often. So you can catch the latest stats from Google's market updates. 

[ctt title=”Mobile Video Watch Time ” tweet=”Mobile watch time is HUGE! ” coverup=”le8fZ”]

The average MOBILE YouTube session is now 40 minutes!

Now before you start thinking about making super long videos, make sure your niche is involved in those 40 minute watches. My gut, instincts and experience in marketing tells me the 40 minute watch times are for classes, educational videos and watching YouTubers play games or applying makeup, etc.

I really don't see any data showing that these are listing videos 🚫. 

As more and more channels start adding content to YouTube you will see that time increase. It is not slowing down any time soon. Be a part of the wave and this new media. 

There are over 300 hours of video being uploaded to YouTube EVERY MINUTE! 

More people enter YouTube from the YouTube home page than every before, in fact, the number has tripled this year over last. 

Katerina Gasset Digital Marketing Strategist YouTube SEO

We totally get this because we have a Generation Z son who is now 12 years old. 

Generation Z loves YouTube, Twitch, Snapchat and Instagram. I wrote about taking our son to ArcadiaCon- a Minecraft convention here put on by young millionaire YouTubers. I learned so much more about digital marketing from these young people who learned how to build a community of raving fans around these fans watching them play video games. 

Some of the young guys and gals we met make over 7 figures each year on ad share revenue! PewDiePie made $7 Million last year just from ad revenue sharing with YouTube. My son does not watch him because he uses bad language. He is not that kid friendly so if you have kids, you may want to be aware of that. My son likes Captain Sparkles and Bajan Canadian and other clean YouTubers who are very family G rated friendly. 

This is so exciting! I am very excited to announce that the number of YouTube megastars earning 6 figures has increased by 50%. There is still room for more megastars. 

YouTube advertisers have increased their ad spend by 60%. They certainly are not spending those dollars on ads that don't work. This is a new media as far as advertising goes. This is a great place for you to test your niche markets in and the cost of the ads is much lower than Google adwords. 

YouTube has more 18-49 years olds watching than any U.S. cable network. Hmmm, maybe that is why the cable companies made those pesky nasty “little” deals with the government over so called net neutrality- you know the deal where they pretended to be against it? Perhaps they are really trying to figure out a way to recover from all those lost users on cable networks through regulatory measures.

We use Apple TV and Amazon Prime. We cut the cable ties several years ago and so happy we did. We can get YouTube right on our smart TVs. We can also watch movies from iTunes and Prime. There is no reason to pay the price of cable and waste time watching crap or the terribly untruthful media outlets these days. And we are not Generation Z. I think that the entire landscape of digital entertainment is changing and changing very fast. 

The new roll out of YouTube ‘cards' is another way that marketers are looking to capitalize on YouTube. Check out the new cards on YouTube. This is a great way to add some more call to actions to your videos. 

“How To…” videos are among the most watched videos. Think about ways that you can market to your niche with ‘How To' videos.  Let your imagination come up with some how to videos your viewers would love to watch. There is no limit to what you can create in this area. How to searches are also among the most searched terms when doing YouTube searches. 

Of course, with all things marketing and with all the data, make sure it matches your target audience before you jump on the bandwagon. But one thing is very clear- it is time to make videos attractive on all mobile devices. 

While we are on the subject of video, don't forget about Facebook video, Vine and Instagram. And then there is Periscope. 

SEO For Real Estate Agents Digital Marketing Strategies

Tip for using Periscope- on your iPhone when you download the app, open up your settings and click to add to iPhone library option. Then right when you start Periscoping, you will be prompted if you want to save to your phone. Click yes. You can always delete it later. When you save to your phone you can then upload your Periscope videos to your YouTube account. Then delete them from your phone.  Otherwise, your livestreams will only save for 24 hours on the Periscope servers. 

Tip for video editing if you are a beginner or just want to save time- there is no longer a need to have video editing software. Save the money and the learning curve. Edit right in the improved YouTube editor. We have macs and still love to work in our favorite app, Screenflow for mac. YouTube editor is so simple to use. You can add your captions, call to actions, link to your other videos, add your cards, add still shots and video… then choose music right from the YouTube music library so you don't get any Copyright flags. 

Oh yes, be careful when you are Periscoping live events. Think twice before saving those to share on your YouTube channels. We Periscoped our Wellington Fireworks event for Independence Day and Wellington city played a bunch of music during the fireworks. I shared it and boom! Got 12 or more Copyright notices in less than 5 hours!!! You know, you don't think about the music when you are Periscoping because you are not the one playing the music. So be careful about that. 

You should also set your account on YouTube to notify you of any alerts. That is how I found out so quickly. In this instance, I can leave it alone because I am not doing anything with the video. But there have been times when I have used our Apple Photo library slideshow music which we have permission to use and Apple owns the rights to. I get a notice and in those situations I appeal the violation because we do have permission to use the music, I win every time I appeal. So don't be afraid to appeal if you get flagged for music that you do have permission to use. 

To get started making videos set aside time each week to do so. The fastest way to do video is to choose a day each week where you go out to take video. You can most likely get enough video shot for an entire month of short 60 second videos. Taking all your videos on one day will save you a lot of time. 

Then choose another day to edit your videos.  Choose another day to upload them. Then the next day you can do your SEO for your videos. Publish about 2 to 3 videos a week and you should be set. 

Then you can take those 60 second videos and create shorts from them to upload to Vine and Instagram. 

Strive over time for excellence but drop the perfection disorder at the door. Good is good enough! 

Take action now. Start making videos! 

Listing Experts Academy Members are ROCKING the SERPS!!!

Listing Experts Academy Members are ROCKING the SERPS!!! 

This is so exciting. There is nothing that makes a coach or teacher more excited than witnessing and being a part of the student's (members) successes. 

When you follow the steps that are set forth in a systematic fashion you get results. 

Taking your listings back has been a huge part of Listing Experts Academy for over a year now. It is awesome to see LEA members' listings on page one on Google. 

There was a time when SEO gurus would make fun of you if you tried to rank your listings on page one for address. Well, they can laugh while you get more listings and more buyers because now it is very important to have your listings ranking by address. 

Buyers drive by your listings. They don't want to talk to you because they may not be ready to buy yet, they don't want the pressure and a thousand other reasons so they don't call you. 

But they do Google the address! 

Take back your listings. 

Then there are your niche keywords. Can you overcome the big box sites on the SERPS? 

Of course you can! You do this by knowing your niche, speaking directly to your avatar and engaging them into your conversation. This builds trust, then the best part of all, the prospective buyer or seller call you because they actually want to work with you. 

That does not happen with lead generation done mega style or with PPC campaigns. 

This happens one customer at a time. One call at a time. It works. 

But don't take my word for it… check out this climbing up the SERPS by some of our Listing Experts Academy members.

This member has been applying SEO steps for only 2 months:

Listing Experts Academy SEO Success Strategies

 

The following screenshot is for a brand new website – still in the design phase, already picked up by Google for our keywords. 

We are on page 1 already in just 2 weeks after designing the home page and blog page: 

St Andrews Park Villas SERPS Listing Experts Academy

 

After doing our listing syndication steps in #Take Back Your Listings and after ActiveRain got it's own domain back,

check out the SERPS! #6 and #7 is our ActiveRain blog and # 9 and #10 is our brand new website I am building for this community: 

 

SEO For Real Estate Agents

Here is another Listing Experts Academy member's review of how she is doing with the academy: 

Listing Experts Academy Testimonial Review about product Fast Track SEO

 

 No,  this is not a get rich scheme. This is not a short cut product. It does take effort and consistency. 

I add new content all the time to Listing Experts Academy. 

The latest addition has been my live Fast Track SEO training modules. We are currently on Module 3 so there is still plenty of time for you to get in on the live action and Q & A sessions! 

I also have some surprise trainings coming up!

The best part about Listing Experts Academy is that right now you are grandfathered in to a lifetime membership with NO annual renewal membership fees, no monthly fees. 

Join Listing Experts Academy today by texting me at 561-502-1577. We can go over your options. 

Get rocking with the rest of our Listing Experts Academy members. 

 

What Entrepreneurs Can Learn From Minecraft and ArcadiaCon

What Entrepreneurs Can Learn From Minecraft and ArcadiaCon

Our son loves to play Minecraft. He and his friends get together on Facetime and then go into a Minecraft server to play together.

The other thing these kids all do is watch other people who play Minecraft. They can sit for hours watching their favorite “YouTubers” and Twitch live streamers. I thought this was so strange at first. Then I figured this was better than watching television shows. And now I am amazed at how much money these Youtubers and Streamers make. This is a real business.  Bajan Canadian with Tristan at Arcadiacon

This weekend we brought our son to ArcadiaCon which is a two day conference with the famous Minecraft YouTubers and Live Streamers. The highlight of the event was the “Meet and Greets” where all the kids get autographs and photos taken with these stars. You think people stand in Disney lines a long time? 

As parents we are interested in understanding and knowing what our children are interested in. This is very important in parent/child relationships especially when the kids become teenagers. We show interest in his interests. 

In my mind I was wondering what I am going to do to keep from being bored? I don't play online games. I don't have time to watch videos even though I make it a point to watch some with our son so that we know what he is watching. 

I decided that I would enjoy learning! I love to learn! And I was sure there would be some tips we could pick up that I could pass along to you as well as implement in our own businesses. 

The entertainment was hosted by some of these YouTubers. Then there were panel discussions and lots of Q & A sessions! 

I love to learn about different businesses. So I was interested in the panel discussions. 

They had panel discussions on YouTube video production and creation and Live Streaming panels. I also went to the Women's Gamer panel because there are very few females in this gaming space in the monetization areas. The best panel was about “How to Build a Community”. 

Passion Driven Business Success Systems  

 One of our son's favorite YouTubers is @BajanCanadian who is 21 years  old  now and has over 4.8 million subscribers to his YouTube Channel. He is  a great content creator. He along with other YouTubers create their own  story  lines in Minecraft and edit their videos.

 They usually post 2 times per day and we are not talking about super short  videos either!

 

    He has over 1,267,610,142 video views!

 

 How do you like those numbers! His earnings potential on YouTube are over  $3 Million a year which is through YouTube's revenue sharing. He is also  involved in merchandizing which is always a very smart move when you  have fans, especially kids! I posted a video of Bajan Canadian with our son  below. 

 

My greatest takeaways from Arcadiacon ( Minecraft event): 

 

1. Community is everything when you are marketing yourself or your product online no matter what business you are in. 

2. Creating your brand and tying it together with your community helps engagement and builds brand loyalty. 

3. Care about your fans. Your fans love and adore you. Recognize them. Be humble and make their day better by interacting with them in your chat and replying to their comments. 

4. Like kind attracts like kind. People who are like you will be attracted to your brand, your product, your service. 

5. Network on line with fellow gamers. So in other businesses, reach out to your peers! There is enough business for everyone and then some! 

6. Livestreaming tips: Send out tweets that you are live streaming. Periscope is great for business live streaming. Twitch is what most gamers use. Show your live stream schedule on your website page, your YouTube channel page, your tweets, on Instragram, etc. 

7. Content creation is KING!!!! 

8. Be consistent. 

9. If you can create content to sell to kids- you have it made:) 

 

Digital Marketing Strategies Passion Driven Success Business Strategies Katerina Gasset consulting

 

There are parallels in the online gaming business with any other business that you are doing on the internet from selling real estate and blogging so that buyers will contact you as a real estate agent, mortgage brokers who are sharing information about the loan markets, consultants, information marketers, authors, bloggers, e-commerce businesses and so on. The list is endless. 

In my consulting and digital marketing strategies business all 6 of these takeaways are important. In my husband's real estate brokerage business all 6 of these takeaways are important. 

Nothing helps your credibility more than to build up a community of loyal fans that rave about you and their results! Community is everything! Build your community. Respect your community and add value most of all to your community. 

For instance, today in Listing Experts Academy which is one of my most popular courses and membership programs one of my students asked a question in our private Facebook group that is ONLY for members of the Listing Experts Academy. 

In order to answer her question, I needed to look a few things up in incognito chrome window so I thought it would be better if I created a video to answer her question. I recorded the video and it was short, less than 5 minutes to answer her specific question. Then what I did was uploaded the video straight to the Facebook group so that she would not even have to click on a link to YouTube to get her answer. 

She was so happy that I posted that video. It made her feel special and important. Is that not what most all human beings want to feel? Important and valued. She even wrote a testimonial of the service I provide to the group.  I did not post the video answer for her to get a thank you from her. I did this to add value to her life and business. In what ways can you add value to your clients' and customers'? 

The YouTubers told the aspiring up and coming YouTubers not to worry about how many subscribers they have when they start posting videos on their YouTube channels. This was a very important tip. I agree so much with this no matter what business you are in. Creating and uploading YouTube videos takes a lot of time and we would all like to see results right away. That does not usually happen with YouTube. YouTube likes those channel creators that stick around for a while too so it benefits you to be consistent! Post on a regular schedule. 

One of the questions that was asked over and over again in the Q & A sessions was technical questions like, “What mic do you use?”. While I understand kids asking this question when adults ask this question it is a sign that they are procrastinating or they are suffering from perfectionism paralysis. Good is good enough. Use your Mac's internal mic. Use your iPhone earphone mic. It does not matter. Just start recording video! You should hear some of my podcasts! I record podcasts while I am driving using my iPhone earphone mic and my iPhone podcasting app. You can hear the A/C in my car running. But it does not matter because my fans want to hear from me. If the only chance I get to podcast is while I am driving, then that is what I have to offer and good is good enough! 

Consistency gets hard when you get busy. It seems to be the one thing that gets left out when we are moving our businesses forward myself included. This is where delegation comes in. You must learn to scale your business by delegating. Even if you don't want to scale your business, delegating frees up your time so that you can spend it doing other things like spending time with your family. 

Create an editorial calendar and then create the systems you need to put in place that can easily be delegated to your virtual assistants. If you don't have virtual assistants, I will set you up with my awesome virtual assistant team we use for our tasks that we can delegate. 

Care about your readers, your fans, your followers! Add value! That is a no brainer across all markets and businesses but SOOO often this is overlooked and ignored. If you don't treat your fans like gold, they will become disenchanted and move along. If you don't treat your customers like gold, same thing. If you don't respect your prospects by answering their questions, those prospects will not convert to customers. 

Content creation is king! It always has been and becomes more so with each passing Google algorithm change, with each new market that is created and with each medium. We know now that Google does reward content pages with more than 2000 words of quality content. But that can't be junk. So make sure your content adds value to your readers, your prospects, the searchers and your fans. 

For video content, videos still need to be short and to the point unless of course you are a gamer. And of course it is determined by who your niche audience is. Bajan Canadian can create a 3 hour long video and millions of kids will still stay there and watch the video. But someone looking for a house to buy is only going to watch a video for about 30 seconds. Someone who is wanting to learn how to build a wordpress website is going to watch a longer tutorial than a house for sale video. Remember attention spans are very short. 

I suggest that you create short intro videos to whatever your product or service is and have those who find your video and are interested to optin to your email list. Then you can start engaging them in a conversation through email and link to longer videos that are specific to their interests. 

When these gamers are live streaming on Twitch, they are playing games and interacting on their chat rooms with their fans by talking to them live. They are creating a loyal following while they are creating content. They are content creators. Just like you and I are. 

Live Streaming is a new media. We have video and now we have live streaming. This new media is full of potential for any business owner and entrepreneur who wants to take their business to the next level. This is where we are headed. Those who get in on the ground floor of this media will be able to make for themselves a strong foothold. It was so interesting to learn about this media. 

How do I know that live streaming is something every real estate agents, business owner, marketer, producer, e-commerce owner, entrepreneur should be paying attention to and getting involved in? 

When companies like McDonalds are sending their marketers to learn about live streaming in order to find the ways in which they can get their product in front of those consumers of live streaming… pay attention! The big companies are sponsoring these live streamers. They would not be doing that if they did not think that they can effectively market to those consumers. 

Check out the app called Periscope on your iPhone. You can download the app for free. It is super easy to set up. You can then start live streaming right away. Set your Periscope settings to save your live streams to your photos. This then gives you the ability to upload them to YouTube for future product creation and content. If you don't set this in your settings, Periscope only saves the live streams for 24 hours. During those 24 hours, all your followers can view that stream but they won't be able to chat with you or send you hearts:). 

Name a business and I will tell you how they can use Periscope! How about a dentist? How can a dentist use periscope. He can do live tutorials on caring for your teeth, how to brush them correctly, how to floss correctly. Not only that but he can set the stream to private and teach other dentists from all around the world his expertise. You can set your privacy settings on Periscope. 

We do strongly urge you to NOT use the location service on Periscope especially if you are live streaming from home. Don't tell people exactly where you are for security and safety reasons. 

Like kind always attracts like kind. If this is the only take away that you get out of this article, you are so far ahead of your competitors! If you want to learn more about heart centered marketing and working your business from your passion, let me know in the comments below. I would love to create content for you about Passion Driven Business Success Strategies. 

Networking 101: Always be networking! We get clients from networking on Facebook. We get business from paying it forward on Twitter. We get to help others find their way and making another person's day by reaching out on social media to help. You can network in person or online. Networking online is great for introverts because they tend to be more assertive online. If you are too shy to meet and greet people in person, get involved in online communities in your niches and start networking. You may be pleasantly surprised how much you are appreciated. Remember my rule on networking: pay it forward first. Connect people together with other people outside of yourself. Allow them to chat with you and you ask the questions. This will make them feel important and they will love you for it. They will refer business your way. 

And my biggest take-away is that it does not matter how young or old you are right now- you can make $1 Million a year or $1 Million a month in something as seemingly simple appearing as gaming, mainly by creating videos of you and your friends playing Minecraft or whatever game you are passionate about playing or by live streaming the same. Imagine the possibilities! 

There are a million ways to make $1,000,000 online so find what you are passionate about and go for it! 

Drive your business with passion. Do what you love and the money will follow! 

As always, to work with me or join one of my programs text me: 561-502-1577 with your name, phone number again in the body of the text and your email address. 

Katerina Gasset Speaking at FIOPS in Miami in August 2015

I was invited to speak at FIOPS Conference ( Funnel Industry Operations Conference) in Miami this August. 

I am very honored to be invited to speak. 

The topic is:  Connecting Your Brand To Your Audience! 

Connecting your brand to who counts in your business! 

How do you measure what you don't know?
Do you sometimes feel like a dog chasing his own tail when it comes to marketing online?
Or do you feel like you are throwing spaghetti at the wall hoping something will connect with your prospects?
Discover how to connect with your target audience.
How do you discover your true ideal prospect ( avatar) and then create a strategy so you can engage with your avatar and create brand loyalty?
Creating your online marketing strategy must be the first step on your path to success for your business.
Strategizing is different than tactics. You need both, but tactics without strategy will take you off your path. Know where you want to go (strategy) then discover the best track (tactics) for getting there. 
Katerina Gasset Speaker FIOPS Miami  Funnel Experts Conference
BIO
 
Katerina Gasset- Digital Marketing Strategist- Growth Hacker- Business consultant, Funnel Expert, Keynote Speaker, Trainer, Brand development, Website design, Author, Top Blogger, mother of 9 children- she homeschooled 6 of her children. Katerina has been an entrepreneur for over 35 years with a passion to empower entrepreneurs to become all they are designed to be. 
Connecting your brand to your ideal target audience is the key to developing an online and offline relationship with your customers and to establish brand loyalty. Before you even think of doing SEO, you need to understand having a strategy to connect in place. Before you write your first post on your blog you should know who you are writing to exactly.  
Strategies and tactics are two totally different spokes in your marketing wheel. Make sure you understand the difference and empower your teams to develop the strategy that is the right fit for your company brand.
“Katerina brings down to earth practical ideas on how to build a brand. The analytics are tools. She helps you map a path.” Lea Deo- Real Estate Agent 

The screenshot below is the speaker info for the program and the FIOPS website: 

 

Katerina Gasset Speaker FIOPS Miami 2015

The event is for: 

  • Marketers
  • Content Marketers
  • Salespeople
  • Technologists
  • Writers
  • Affiliates
  • Creatives
  • Storytellers
  • Business Developers

 

The site to register to go is: https://fiops.com/

I am looking forward to meeting like minded marketers. 

 

 

[ Proof ] Check out these results from agents:

[ Proof ] Check out these results from agents: 

 

Corinne is so happy she joined Listing Experts Academy a little over a month ago.

 

Check out her comments in the Private Facebook Group in Listing Experts Academy:

 

 

 

 

 

 

 

She just put another $1.5 Million under contract. 

 

This is because she actually takes the modules, learns what to do and then does the work to get the results.

 

You can do this for yourself in time or you can hire our virtual assistants to help you get this done. 

 

The bottom line is that as agents SEO and online marketing is specific and real. We can beat Zillow and Trulia. You can too. 

 

Listing Experts Academy is a lifetime membership right now with NO monthly premiums or annual renewal fees. I am not going to keep it that way much longer. But no worries, you will be grandfathered in. 

 

Right now I am sure you have heard all the buzz about my newest awesome course called, Fast Track SEO. 

 

People are signing up for it and the spots are being snatched up! So exciting! 

 

However, as a Listing Experts Academy Lifetime member you will be getting Fast Track SEO for NO charge! That’s right! All Listing Experts Academy members do not have to pay to take my live webinar trainings of Fast Track SEO that will be starting mid-June. 

 

So what’s holding you back? 

 

This is a HUGE savings and not only that, as agents, we all know that the money is in the listings. We must list to last. 

 

So start following Corinne’s footsteps today and JOIN Listing Experts Academy! 

 

Text me right now at 561-502-1577 with your email address and phone # and I will email you an invoice to get into Listing Experts Academy straight away. 

 

 

Your lifetime membership in Listing Experts Academy consists of 9 core recorded training modules: 

 

  • Defining your avatar

  • Discovering underserved niches

  • How to do your keyword research the right way

  • Flying under the radar of Zillow ( and whoever else)

  • Article Structure SEO and Social Signals

  • Listing Syndication Strategies – these alone helped us double-end 60% of our listings and have us show up on Zillow as the listing agent without paying them a dime:)

  • Our Expired Listing program and letter- the exact letter we send out – expired listings is our main source of listings

  • Listing Presentations

  • Reputation Management online – how to set yourself up offensively so any negative reviews will drown out.

  • How to delegate tasks for real estate, SEO, listing syndication, etc.

 

And then I have a ton of bonus trainings already in Listing Experts Academy and I always add more as we work on new ideas and strategies. The following is what in the academy right now in recorded video trainings. The new trainings I add consist of recorded videos and sometimes live trainings. All the SEO advanced classes are live trainings and then get recorded.  

 

  • YouTube SEO – ($99 value)

  • Image SEO – ( $99 value)

  • Letters that we use to get listings ( $1200 value) 

  • SEO modules and updates ( $priceless!)

  • Branding and Marketing information ($997 value)

  • Checklists  ( $129 value)

  • Slides ( PDFs) of core modules ( $297 value)

  • Advanced SEO techniques ( $1200 value)

  • How to push your websites that are on page 2 to page 1 ( $597 value)

  • How to dominate 7 out of 10 spots on page one ( $397 value)

  • Complete SEO to the Top course ($397 value)

  • Mindhacking ($197 value)

The total investment into Listing Experts Academy is $1997. But WAIT! 

 

Fast Track SEO ( valued at $997) is included! 

 

Text me for your invoice or go here to register for your lifetime membership: 

 

https://goo.gl/aKSlwA

 

I look forward to having you on board! More exciting things in store for the academy!!!

 

 

See you at the top! 

 


Katerina

 

 

P.S. Don’t wait much longer because I can only have 200 people in my Fast Track Live trainings and in Listing Experts Academy at this time.

Text me to join now: 561-502-1577 

[Podcast] Finding Time Wasters And Savers

Discover your time wasters and apply time savers. In order to get anything done you first must get organized and figure out where you are wasting time.  Follow my strategy to find out where you are wasting your time, what tasks you can delegate and what tasks you can delete from your life. What is NOT serving you? Get rid of it.

[powerpress]http://katerinagasset.com/wp-content/uploads/2015/04/Finding-Time-Wasters-And-Savers-.m4a[/powerpress]

 

You can click the above player and the media file will automatically download to your media files.

 

Finding Time Wasters And Savers Podcast:

00:10 – Delegating

00:21 – How to start a 2-week blog

07:15 – Find the Time Wasters, and highlight them

14:37 – Highlight Business Items that you can create systems for.

 

Or you can subscribe to my iTunes channel in the iTunes store:

https://itunes.apple.com/us/podcast/rising-above-noise-growth/id810838153

 

 

 

Realbird Webinar- Guest Speaker- Katerina Gasset 2015

RealBird Webinar- Guest Speaker- Katerina Gasset for April 22- 2015 at 11:00 a.m. – 12:00 p.m. Eastern Time 

I am going to be the guest speaker on the Realbird webinar on Wednesday April 22, 2015.     RealBird Webinar Katerina Gasset speaking

#FastTrackSEO and #TakeYourListingsBack will be the highlights of this webinar. 
Regaining control of your listings has never been more important, learn why and how you can take back your listings and then use smart SEO best practices to get more eyeballs on your listings using powerful tools like Realbird and social media. 
You will discover the 5 Secrets to Success for syndicating your listings and getting listings from your online marketing. 

Here is the webinar registration link: 
Register soon as there are limited spots on the webinar. 
This webinar will be recorded and as long as there aren't any tech glitches. The recording link will be sent to all registered attendees so even if you are going to miss the webinar please register in order to be sure to get your link to the recording. 
Check out what agents say about Realbird Webinars with Katerina Gasset: 
“I am going to watch the video over and over, Gabe, think this has really changed my life!!  I love Erich, but for some reason, I have a tough time, whether it is off on “side bar” or really, I am sure it is just me.  I have taken the WordPress and still faltering around. But Katerina made me  feel empowered and refreshed!!  Thanks so much for you, the company and for sure Erich that makes some of these coaches so awesome and give their free time.

Warmly, Linda”
Realbird Webinar Katerina Gasset Speaker

 

 

Barbara Martino-Sliva Wins Award: Favorite REALTOR® in Vero Beach

Barbara Martino-Sliva
Barbara Martino-Sliva is one of our Listing Academy Members. She has a lifetime membership. She has learned a lot from the modules and bonus trainings. I am privileged to live not too far from Barbara and we even had a one on one private consulting session in person. She knows how to apply SEO and be the online marketing dominator for the exclusive waterfront neighborhoods in Vero Beach Florida.  She works the high-end luxury market.
Barbara Martino-Sliva
She won the “Favorite REALTOR®” award in Vero Beach Florida. Here is what she said about the award:
This was an on-line poll by TCChronicle.com and it was conducted on-line from February 2 through March 9.
I was one of 5 Realtors nominated and I received more than 42% of the more than 5,220 votes placed. So, then I was voted “Favorite Realtor” in Vero Beach!
 I am also in the 1% of all Realtors on Trulia,  I am an Ambassador at Active Rain the larges Realtor network in the country and named one of the “Red Hot Realtors of Vero Beach” by Vero's Newsweekly.
 I am Barbara Martino-Sliva of Dale Sorensen Real Estate and I work out of the office on Cardinal Drive on the Barrier Island of Vero Beach.
 “I love Real Estate…..and I guess it shows”
We excitedly congratulate Barbara Martino- Sliva for winning this award.