Category Archives for "Katerina Gasset"

Easter Egg Tidbits You May Not Know

Easter egg hunts, Easter egg baskets, Easter egg decorating… many children and parents around the world celebrate the risen Lord with Easter egg events and decorating. Easter Egg Facts

The Easter egg itself is a Christian tradition although decorated eggs have been found in Africa from thousands of years ago and in Persia around 3000 B.C. people dyed eggs red to be given as gifts to celebrate the first day of spring. 

This tradition of given dyed red eggs is one the Christians took on to symbolize the blood of Christ and the hatching of the egg is to symbolize the resurrection. This is a by-product of Lent because families who celebrate Lent give up eating eggs during the days before Easter. 

Easter eggs were decorated by dyes made from onion peels, tree bark, flower pedals and juices extracted from fruit and veggies. My mother and her family brought their Latvian tradition of dying the eggs with onion peels with them to America. Our family has kept that tradition. The eggs are so pretty when colored with the different onion skins. 

Simply boil onion skins in water and then allow the eggs to soak in the dye until you get the desired result. The longer you leave them in the dye the darker the color. 

The world's largest Easter egg in the Guinness World of Records was made out of chocolate in no where else but Belgium in 2005. This egg weighed more than 2,600 pounds. Now that is some chocolate!! 

The most valuable Easter eggs were crafted in the 1800's and made for the Russian czar families for Easter gifts. They are worth millions of dollars are are embellished with jewels. It is said that only 65 of these were ever made. 

The White House Easter Egg Roll is the only time in which you are allowed on the White House lawn if you are a tourist. Every Monday after Easter the White House allows about 4,000 children to take part in this event. This tradition was started by Dolly Madison at the Capital lawn in 1878. 

The PAAS Dye Co. started selling Easter egg dyes in the 1880's. They sold a packet of 5 colors for 5 cents. PAAS now says that they sell over 10 million kits every year which also now includes stickers, decorations and more. They state that consumers decorate over 180 million eggs every year. 

The most beautiful Easter eggs are the Ukranian eggs that have very intricate patterns that are put on the eggs with wax before dying. Each egg takes 2 to 3 hours to complete. 

And what to do with all those hard boiled Easter eggs after they have been gathered? Well, make deviled eggs of course:)! 

On Page SEO Basics for Real Estate Agents

On Page SEO Basics for Real Estate Agents 

Search engine optimization for your blog articles and your pages on your website is not difficult. It sounds scary and complicated to many real estate agents. When you break it down into smaller bite size pieces, it becomes manageable. 

Here is a graphic that I created to show you visually the basic concepts on the items that need to get done when you write a blog post or create a page on your real estate website. This includes your listing pages. Don't just allow syndicators to take the SEO value from your listings. With a few simple steps you can optimize your listings. 

Content that people like to link to is the most important factor. You also need to have content that people can link to. For instance, if you send all your traffic to your idx search page- that page most likely does not have great content to link to. Send the traffic instead to your individual listing pages where you have created some additional interesting content about your listing. This entices someone to link to your listing. 

on page seo for real estate agents infograph

Understanding Keyword Research and How it Relates to Your Content

Keyword research for beginners

Understanding Keyword Research and How it Relates to Your Content 

It is best if you can create a balance between doing your keyword research and actually blogging, adding value and content. 

Keyword research for beginners

Keyword Research for Beginners


If you are very analytical person you might get really hung up trying to discover the exact and best keywords for you to develop your content. This can really hold you back. I like the saying”Good is good enough”. 

While you should not start a website or blog blindly without any knowledge or thought into what your keywords would be and without any research into whether anyone is actually looking for keywords that you're blogging about, you shouldn't overthink it either.

I find that many business owners, agents and brokers who hire me to do keyword strategy sessions with them are on the wrong track as to which keywords they really should be writing with. 

So for instance buyers will type into Google totally different keywords phrases than sellers will. Do you want buyers or do you want listings? That is the first decision to make. 

The first thing that you need to decide is who you're going to be writing to. A lot of people start to randomly type into Google keyword tools different keywords just to see which ones are the most popular, the most searched, have the most traffic and the least competition. 

You can buy all the different types of software that they are selling on the Internet to do keyword research with and even use Google's Adwords but none of that is can make a difference if you're speaking to the wrong audience because you're just going to get a high bounce rate.

Before you start any keyword research, the first order of business is to develop your avatar. This is the one thing that most people will not do. And even if they do they only scratch the surface. You really need to go deep with this. Successful marketing campaigns create avatars that are very specific down to even the way that their avatar looks, what they say, what they eat and drink. They put a face to their avatars by cutting out of picture they have found that is that look of their avatar in the demographic that they're going after.

In Listing Experts Academy we have two modules dedicated to working on your avatar. That is how important this process is for marketing online.

Engagement, transparency, authenticity and tuning into your avatar's frequencies is how you will connect with your target market.

Developing credibility and expertise in your niche is more important than keyword research. When you really get to know your avatar you will instinctively know what keywords they use when they type phrases in Google to find you. 

Once these steps have been finished you want to make sure that your keywords have high commercial intent within your niche.

You don't need high-volume keywords if you have high commercial intent keywords. More on that in another blog post.  For more information click to learn about Listing Experts Academy– including a set of 4 free tutorials to help you develop you get more listings. 

Contact Katerina Gasset at 561-502-1577 | Authored by Katerina Gasset

Listing Experts Academy- Updates- We are Opening 3 spaces This Week

I hope you are reaching your goals for 2014 so far. It has been an amazing year so far for us and members of Listing Experts Academy.


See what others are saying about Listing Experts Academy:

We are starting a network of agents in Listing Experts Academy to help each other apply social signals to boost their traffic, engagement and SEO organically.


I am opening the doors to Listing Experts Academy for 3 more agents to join us. Once the 3 agents have been approved we won’t allow access again for a while.


So far in Listing Experts Academy we have covered:


  • Discovering your avatar- really fine tuning who your audience is and how to engage with them


  • Finding your niche- we went through how to find underserved niches.


This is huge because this module alone can increase your profits of your business by over 100%. I know it has for us.


  • Flying under the radar of the big ZTR’s- don’t compete against zillow and trulia and on their terms. Learn how to fly under their radar and have google pick your website and blog up for keywords that have high commercial intent but that the big 4 are not going after. That is how you stay in business with a smaller marketing budget than what they have.


  • Dominating 7 out of 10 spaces on page one on google- here I show you how you do just that. This module alone is worth the investment of Listing Experts Academy.


We still have Reputation Management, Expired Listing Marketing, Listing Presentations, Social Media and a lot more to cover live in Listing Experts Academy-


I also added these bonus trainings:


  1. YouTube SEO

  2. ImageSEO

  3. Mind Hacking ( to get your thinking in the right place)

  4. SEO spreadsheet development for your posts

  5. Trello tutorial

  6. Google tutorials

  7. Update on SEO steps to take now

  8. Creating your facebook timeline covers


and that is just the beginning!

Join us today to be one of the 3 that get in the door now:


That btw is a google url shortener code that you can get free from to track your clicks.:) It is a great free tool by google.


See you at the top!

Strategy Sessions for 2014 ~ Strategize to Develop Your Best Plan of Action for 2014

Strategy Sessions for 2014 ~ Strategize to Develop Your Best Plan of Action for 2014 

Albert Einstein was known to have said: “the definition of insanity is doing the same thing over and over again expecting a different result.” Strategy session with Katerina Gasset

This is a great time to review your goals. You most likely have sat down over the holidays to plan out your 2014 calendar and make a list of your 2014 goals. 

Hopefully, you have also written down how much money you want to make in 2014. 

Now it is time to create a strategy in order to make sure that you meet these goals. 

One of my coaching clients came to me for a strategy session before she hired me as her coach because she was thinking about leaving the field of real estate. The reason she was going to leave real estate was because for five years in a row she never made more than $28,000. She was going to give it one more year and if it didn't work out then she was just going to throw towel in. And I don't blame her.

She decided after our strategy session to invest in private coaching to see if we could change your business around. 

By doing her first strategy session and developing a plan of action, instead of making $28,000 in the year she made $28,000 a month! Now she was on her way! She became the top producer in her office and she made $100,000 that year and last year she's made $150,000. 

Of course we did more than just set up an strategy for her but that is where it all began.

If you'd like to have a strategy session please fill out the form below and Allegra will get in touch with you to set you up with an appointment with me.

You can also email me directly at CoachKaterina ( at sign)  

Please make sure before we meet that you send me a list of all of your websites and social media accounts that you were working with. Also please have with you when we meet your list of goals and what you have planned out so far. You will also need to have gmail chat available for fast sharing of links. 

Your January strategy session investment is $279. Allegra will send you an invoice.

I look forward to helping you move your business to the next level.

Reflections of 2013 ~ Can I Handle the Seasons of My Life?

Reflections of 2013 ~ Can I Handle the Seasons of My Life? 

“Time makes you older, children get older, I'm getting older too… Can I handle the seasons of my life…. ” Stevie Nicks might have written these words in contemplating her choice to make song writing her life however, the words to this song are quite poignant. 

Enjoy the song and Stevie's beautiful voice and person as you read my reflections of 2013 ~ 


Joy and sadness seem to appear on the scene close together. The span of rising up with emotion to the heights of euphoria watching Tristan emerge as undoubtedly the best pitcher in his age and the best short stop in Palm Beach County, most likely also the state of Florida and surely in the top 10 in the country, to the lows of two fathers passing and a dear friend all within months of each other bringing us to diverging underneath a bedrock of grief. 

Where does our life take us? While much of life is based on our own choices and the paths we choose to take we are met up with processes in life wherein we seem to not have a choice. After all, I did not wish for my father to die the day he died, Nestor did not ask for his father to die the time he did and Mary's two small sons did not every choose that their mother would die on Christmas Eve. 

Yes, we get older and so do our children. Mortality has a way of showing up. 

While flashing back through 2013 ~ it was a great year in many respects ~ such is the ying and the yang in life. You would never know success if you never experienced failure. You would never know joy without every feeling sorrow. You would not revere life if we could deceive death. 

Tristan is amazing. He is such a great son. We are so honored to have him in our family. All the adult children are working and being responsible. Joshua went to China this year. He is our second oldest son and is a Chef for the Fairmont Hotels. He was offered a very good Chef position in Shanghai for the Fairmont and then just a couple months later they asked him to go to Nanjing to start a new restaurant for the Fairmont. Kaleb is our third oldest son and he is the Chef at Kon Tiki in Wellington. 

The grandchildren are all doing great. They are all happy, safe, learning and growing. 

Our real estate brokerage – International Properities and Investments LLC had a great year. We hired two agents, one in Wellington and one in Fort Lauderdale. We expanded delegating more tasks to our virtual assistant team. We shifted some goals around and worked on purpose. Listings is still the forefront of priorities for Nestor and we continue to work more on our business instead of in our business. 

Coaching and consulting grew during 2013 and I was afforded opportunities to speak at events to brokers who own their real estate brokerages which has really helped to grow the income of our coaching company. I developed a new course called, Listing Experts Academy and I am so excited about the success and the value of this program already. The company increased in revenue by another 20%. I found out recently in one of my entrepreneur masterminds that I participate in that if your company grows by 20% a year for 5 years in a row you are considered a “gazelle” company. 2 more years to go:) to see if I earn that status for our company. 

We are continuing to develop new products and support systems for REALTORS®. But life is not all about real estate and we have a lot of interests and experience at our ages wherein we can touch lives, empower others to follow their dreams, help people live happy lives and more. We are expanding the companies, hiring and training and moving forward. 

So can I handle the seasons of my life? I believe I can with the help of my Heavenly Father, Nestor and our family. 

The Christmas Tree That No One Wanted

Every Christmas since I was born we've picked out our live Christmas tree the day after Thanksgiving. No matter where we lived throughout the years, this has been a family tradition and it is one tradition that I still hold on to. I don't hold on to many traditions especially if they are ones that create unecessary stress in life. But fetching our Christmas tree is a fun activity for our family. Now one of our granddaughters is along for the journey each year. 

Christmas in Wellington Florida

The process of buying a live Christmas tree has been determined mainly by the state or country we reside in. When I lived in Hawaii, it was a trip to the department/grocery store to get the tree. There was mostly a slim selection but of course that does not matter as much in paradise. In Washington state we would drive to the mountains and choose our own tree to cut down, there they have the most beautiful evergreen trees in the world. In Utah we went to local tree farms where you chose your tree on a lot- but the tree was still rooted in the earth so they were very fresh trees. In Germany there was a huge festival and of course, Oh Tanenbaum was a huge deal! Here in South Florida it is Home Depot or the corner lots where different organizations sell Christmas trees trucked down here from North Carolina. 

Here the choices are mostly Frazier firs with a few Nobel firs in between. 

As we arrived at Home Depot you could feel the hussle and bussle of Christmas in the air. There was one young newlywed couple excited to be getting their first tree. There were families of all sizes from different walks of life all joined together for one reason, to choose their Christmas tree from the many stacked and tied up inside of an airy outdoor tent. Mostly the mother or the wife would be looking the trees up and down, judging whether the tree made the grade to come to their home. The husbands would hold up the trees and nod in agreement or shake their head in disaproval of the tree. 

The trees are all tied up from the trip down here on trucks. In order to see what a tree really looked like, you ask the Home Depot employees to cut off the strings. If you did not like the tree, the worker simply tosses the tree into a pile of trees along the side of each makeshift section in the tent. 

As we started walking from section to section we noticed there were a lot of trees that had been opened up and rejected. For years, the search for the perfect tree would take me some time. Many trees are bare in the spots where there is more shade as they are growing. So usually each tree has a not so appealing area. Most people were searching for the perfect tree and one of the criteria is that your tree should be full all the way around and not be flawed in any noticeable way. The stem that stands above the tree should be straight so that your star will fit nicely at the top. 

This year was different for us and for the tree we chose. As we explained to the kids what we were looking for, we said that we did not wish to take all day to find the perfect tree and that was not what was important about Christmas or the tree. We noticed a tree that was being picked up and examined by multiple couples and families. Each time the tree was rejected and thrown back into the pile of unwanted trees. 

The tree from outside of the section looked like a decent tree. What could be wrong with this tree? Was it so bad that no one would take this tree home?

Tristan noticed the tree as well. As Nestor held the tree up and the kids and I walked around the tree, as if in unison, the feelings were mutual… this tree needed a home too. As the decision to choose this tree was made, any imperfections suddenly melted into the natural beauty of an evergreen tree. We had chosen the tree that no one wanted and yet, it was the right tree for our family and our home. 

Creating Outside The Box- In Your Business

Welcome to another podcast episode with Katerina Gasset. This is my first podcast. Be patient with me as I learn this process. In this episode I was using an app on my iPhone called ‘Podcast'. When I started to record,  I had  already said a few words before the recording actually started. So you're not missing anything.:)


Creating outside of the box is a form of marketing that you need to embrace in order to achieve your full potential in your business.




Thank you for listening to another podcast. Subscribe to my podcast channel so you never miss an episode.


Creating Outside The Box

I Just Created My New Logo for Speaking-Training-Consulting- Marketing- Blogging- Entrepreneurship!

This is a great logo for my speaking, training, consulting, coaching business. My colors are lavendar and black but with this logo I wanted to have a statement of richness, thus the gold.

The gold microphone symbolizes the profits in your business and in your life you get if you put into practice what I speak about or consult with you about.

The lavendar color signifies healing. It is a very healing color. This fits into who I am. I am a healer of businesses and lives. I strive to make a difference in the world by helping one business person at a time to reach their full potential and live with passion. 

Altogether the colors symbolize the energy with which I speak and share of my expertise and experiences. I motivate the audience into action. I am passionate when I am speaking and that is very evident when you hear me speak. My new logo speaks to that. 

I am very excited about redesigning my logo and the rest. Be patient, my website is a long work in progress:( but it is getting there. 

Katerina Gasset Speaker Trainer Consultant Coach Listing Experts Academy

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