Category Archives for "Listing Experts Academy"

Real Estate Best Practices SEO

Real Estate Best Practices SEO

There are many different opinions on the SEO streets about how to apply your SEO to your real estate websites and blogs.   Listing Experts Academy Katerina Gasset Fast Track SEO Real Estate SEO

There are some SEO steps that are universal which all agree are important:

  1. Know your keywords
  2. Write great content
  3. Use on page SEO

a) Use your keywords in your title tag

b) Write a compelling description tag ( this is what people will compel people to click on)

c) Add at least one image to your post or page

d) Add alt 1 and alt 2 tags to your images

  1. Be careful to NOT over use your keywords
  2. Do use semantics and relative keywords in content
  3. Be careful NOT to overdo your anchor text with your keywords

What most SEO experts don't tell you is that you not only need to write great content but you must know who you are speaking to.

You must know your avatar.

You must do the work to get down to the very deep essence and nature of your avatar ( your ideal client).

Check it out- connecting to your avatar works:

From Corinne Guest:

“Oh the deep psychology of it all. My Avatar just called! Another downsizing buyer and seller from a niche web site. It's amazing how this works.”

and then she said this: 

“Loving the phone calls. So much better than any other form of connection, it's when I can be me.”  

and she also said this about her Listing Experts Academy membership: 

“Wow, talk about break through. I just spent 3 hours doing the Avatar homework. Ok so I had some input from hubby but it was amazing to learn I am working with the wrong buyers 90% of the time. One of my avatars was for buyers, and when one called this morning, after a brief conversation, I fired her. She is now someone else's nightmare. The other 4 are for sellers and is going to make the next part so easy to follow through on.
Why did I not sign up for this program earlier…….??? I see more happiness in my future.”

Remember that when you sign up for Listing Experts Academy, Fast Track SEO with live training webinars are included in your Lifetime Membership. 

Text me to work with me: 561-502-1577. 

Try out my 3 free trainings that I created for Fast Track SEO: 

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

See you at the top! 

 

 

 

 

 

Fast Track SEO Free Training Video is Live Now!

Fast Track SEO Free Training Video #1  is Live Now!

Here you go! There will be a total of 3 free video trainings before we launch the course. Make sure you get in on all 3 of them.

Here is the link to the first of your free trainings in our pre-launch of #FastTrackSEO:

https://goo.gl/cEhBjq

You don't want to miss this free training.  This free training will no longer be available after May 25th so hurry and go watch it now!

This free training for the pre-launch of Fast Track SEO is on: Take your listings back.

How do you rank on page one when the ZTR's control the top spots?

Check out more in the free training video!

You must be in control of your listings. You are the listing agent and not only do you have a responsibility to your sellers to market their listings but you also have a responsibility to your own business to market your listings in order to not just sell them but also to get more listings and position yourself as the leader and top producer in your market.

The fastest way to gain some authority on Google is to apply best SEO practices to each of your listing addresses.

Check it all out here: https://goo.gl/cEhBjq

Fast Track SEO course training for real estate agents

See you at the top!

 

[Podcast] Finding Time Wasters And Savers

Discover your time wasters and apply time savers. In order to get anything done you first must get organized and figure out where you are wasting time.  Follow my strategy to find out where you are wasting your time, what tasks you can delegate and what tasks you can delete from your life. What is NOT serving you? Get rid of it.

[powerpress]http://katerinagasset.com/wp-content/uploads/2015/04/Finding-Time-Wasters-And-Savers-.m4a[/powerpress]

 

You can click the above player and the media file will automatically download to your media files.

 

Finding Time Wasters And Savers Podcast:

00:10 – Delegating

00:21 – How to start a 2-week blog

07:15 – Find the Time Wasters, and highlight them

14:37 – Highlight Business Items that you can create systems for.

 

Or you can subscribe to my iTunes channel in the iTunes store:

https://itunes.apple.com/us/podcast/rising-above-noise-growth/id810838153

 

 

 

Barbara Martino-Sliva Wins Award: Favorite REALTOR® in Vero Beach

Barbara Martino-Sliva
Barbara Martino-Sliva is one of our Listing Academy Members. She has a lifetime membership. She has learned a lot from the modules and bonus trainings. I am privileged to live not too far from Barbara and we even had a one on one private consulting session in person. She knows how to apply SEO and be the online marketing dominator for the exclusive waterfront neighborhoods in Vero Beach Florida.  She works the high-end luxury market.
Barbara Martino-Sliva
She won the “Favorite REALTOR®” award in Vero Beach Florida. Here is what she said about the award:
This was an on-line poll by TCChronicle.com and it was conducted on-line from February 2 through March 9.
I was one of 5 Realtors nominated and I received more than 42% of the more than 5,220 votes placed. So, then I was voted “Favorite Realtor” in Vero Beach!
 I am also in the 1% of all Realtors on Trulia,  I am an Ambassador at Active Rain the larges Realtor network in the country and named one of the “Red Hot Realtors of Vero Beach” by Vero's Newsweekly.
 I am Barbara Martino-Sliva of Dale Sorensen Real Estate and I work out of the office on Cardinal Drive on the Barrier Island of Vero Beach.
 “I love Real Estate…..and I guess it shows”
We excitedly congratulate Barbara Martino- Sliva for winning this award.

[ Podcast ] Take Back Your Listings- Real Estate SEO

[Podcast] Take Back Your Listings- Real Estate SEO

Welcome to another episode of my podcast.

This podcast is especially created for real estate agents.
Why is it so important to control how and where you market your listings on the internet?

Find out in this episode of my podcast for Digital Marketing Strategies.

[powerpress]http://katerinagasset.com/wp-content/uploads/2015/04/Take-Back-Your-Listings-.m4a[/powerpress]

You can click on the above image to download this podcast episode to your computer or device.

Take Back Your Listings – Real Estate SEO Podcast:

0:11 – Take back your listings

01:37 – How Virtual Assistants can help you on marketing your listings

02:31 – #TakeBackYourListings

03:41 – Syndicating your listings automatically

02:28 – Take back your listing movement

05:34 – SEO your Listings

06:35 – Listings Experts Academy

07:31 – Own your Listings

 

Or you can click here to subscribe to my iTunes podcast channel and you can also listen to past episodes of my podcast.

Click on this link to go to my iTunes channel: https://itunes.apple.com/us/podcast/rising-above-noise-growth/id810838153

Join My Free Facebook Group: Digital Marketing Strategies

Join My Free Facebook Group: Digital Marketing Strategies

Click here to join now: https://www.facebook.com/groups/1389730414671034/

This is a closed group on Facebook.

You can set up notifications to be alerted when someone posts to the group.

I add posts about different Digital Marketing Strategies for Real Estate and other professionals.

You do need to request an invite. When you click on the group- it will tell you that.

It is much faster to post tips that only take one paragraph or so in a Facebook group than on a blog.

See you at the top!

Digital Marketing Strategies by Katerina Gasset

 

[Podcast ] So How Do You Get It All Done?

One of the most common asked questions I received is, “how do you get it all done?”this is the first podcast in a short series of podcasts where I will help you to get your systems in place and find out what is important in your business and what you can delegate.  I will be speaking about how to get more of your tasks accomplished.

[powerpress]http://katerinagasset.com/wp-content/uploads/2015/03/So-How-Do-You-Get-It-All-Done-.m4a[/powerpress]

Make sure to subscribe to my podcast on itunes here:

https://itunes.apple.com/us/podcast/rising-above-noise-growth/id810838153

You can also download each podcast to your computer or other device by clicking on the audio file here in this post.

 

So How Do You Get It All Done Podcast:

00:21 – How do you get it all done?

01:03 – Delegating and outsourcing

05:07 – How to Delegate?

08:17 – How to use my system, how to train virtual assistants and how you can use my virtual assistants

 

I look forward to sharing more with you.

 

Open House Success System to Get More Listings and Buyers

Real estate agent SEO, real estate branding, digital marketing consulting, open houses

Open House Success System to Get More Listings and Buyers 

We are doing a BETA program with an Open House Success System from a very successful REALTOR® who closed over 600K last year in commissions using this system he has developed over the last few years. 

This will be the first time anyone outside of his successful office will learn his system. 

He reached out to me to help me put a course together for his system that we can teach online. 

Because we need testers in this BETA system he has offered to offer this to my Listing Experts Academy members! 

Listing Experts Academy members during this one time launch of the BETA system will not have to pay a DIME to go through this excellent program. 

Once we launch the Open House Success System it will not be available for free to anyone including Listing Experts Academy members. Open House Success System Listing Experts Academy

This is not for everyone. 

There are prerequisites to make this a success: 

1. Make sure you have an open mind about open houses and can see the potential. 

2. Choose ONE gated community that allows open house signs. 

3. The gated community needs to have homes $500,000 and above in sales and market values. 

4. You must be able to follow scripts and instructions. 

5. You must be willing to be accountable. 

6. You will be required to provide feedback during the BETA testing of the course, webinars, materials, etc. 

You can learn how to get up to 20% of the market share in one single neighborhood. 

Join Listing Experts Academy before Wednesday in order to be a part of our BETA Open House Success System. 

Joining Listing Experts Academy now gives you a Lifetime Membership in the academy. We have 9 core modules on SEO, branding, listing syndication, expired listings, listing presentations, websites and more. Then we have a ton of bonus trainings!

Bonus trainings include YouTube SEO, Image SEO, Advanced SEO techniques, branding techniques and so much more. 

For those who may be thinking about joining the Listings Experts Academy, I will offer my opinion. I appreciated the time and clarity that was put into each module. I would suggest to all, whether you are a geek or a neophyte like me, be careful not to get the feeling there is just to much to absorb and you end up throwing in the towel and writing off the experience to another bad real estate training program. That is why I like the modules that Katerina has created, because it allows me to go back and watch that particular subject matter over and over without having to watch the whole program. When she states that updates will be sent out, such as a Google change, she holds true to her word, I have already received several. I have implemented many of the suggestions but there are still many more I will be able to add as I become more proficient. I have to state, Katerina underpromised and over delivered and to that I say thank you.

Now until next week Wednesday also included is the Open House Success System where you could very well do over 6 figures this year from open houses. No internet work required. No SEO required. No blogging required. Some Facebook ads maybe:). 

The Open House Success System will be recorded for you in case you can't make it to one of the 3 webinars where he will be teaching his system to us. 

Here is part of my interview with Steven: 

Steven earned more than $600,000 this year, (which placed him in the Chairman’s club, the top 1% of all Royal Lepage Canada agents), working open houses within a 15 minute drive of his neighborhood on weekends.

Steven has been a Realtor for 17 years.

Just like many of you he spent his first years chasing clients all over the GTA.  He spent lots of money on ads and chased fsbos and at a drop of the hat and he would drive over one hour to try and take a listing.  Steven who had learned sales from his father who was a top sales rep for Encyclopedia Britannica.  Steven learned the importance of having a presentation book& scripts and always using them every time he made a presentation. Steven did relatively well, earning over $100,000 to $150,000 per year, but he felt he should be able to work less hours and make more.

 
“I started doing opens the standard way trying to sell the home.  But the reality is only one buyer will buy the home and it bothered me that I was not capturing all the other attendees to the opens.  So I put my thinking cap on and tried to figure out how to create an open house strategy and presentation book/ scripts that would improve my closing ratio. After several months of trial and error, I finally came up with a strategy and supporting presentation book/scripts that worked like a charm.”

“Soon I was closing one in 4 attendees for appointments to sign both a buyer agency agreement and a listing agreement for the sale of their current home.

My first year with a super team I earned over $400,000 in commissions (that is on a 50/50 split with the team leader)”

 
Then his team leader ran into some personal problems and the team closed down. Steven looked at his options and decided to start his own team alongside his wife.
 

“I hired 12 agents, spent over 10,000 per month in ads, generated lots of leads, but the agents did not have a good closing ration and I found myself driving all over the city helping them close for contracts, and on the phone taking ad calls, at the end of 2 years I was burnt out and had not made millions like I had dreamed.

So about 2 years ago I decided to just be a local agent in my community where I live.  If I earned 200 to 300k per year I would be happy.”

“But a funny thing happened.  I modified my open house strategy slightly and very quickly I became one of the dominant listing agents in my area.  Sellers were calling me in for a free evaluation along with 3 or 4 of the big boys & girls who had worked the area for 15 years or more and had large full page ads in the local paper and billboards and weekly postcards, etc.

I figured out a way to win against the more experienced and moneyed completion, without a large advertising budget.  Within 18 months I had become one of the dominant listing agents in my community and earned over $600,000 in 2014 mostly by just working 4 hours per week at my opens and having sellers call me to list their home.”

Before I take on any project I do my due diligence about the viability of the project. I am very excited to put together and launch Steven's' Open House Success System. 

Make sure you get signed up in Listing Experts Academy before next Wednesday so you can participate in the BETA Open House Success System. 

Contact me by text at 561-502-1577 to get into Listing Experts Academy so you can be a part of the Open House Success System. Text your name and email address please. Thanks! 

You can also email me: CoachKaterina ( at sign) Gmail.com. 

 

Shifting Your Focus In Order To Sell More Homes

Shifting Your Focus In Order To Sell More Homes

There are some shifts in the real estate marketplace that have been taking place over the last year. One of the most important strategies you have as a real estate agent in order to be successful in selling homes is to be aware of shifts and changes in the marketplace. 

real estate agent coaching consulting for market focus

When our market was super hot that the prices were going up thousands of dollars per hour- Nestor knew that the market was going to go bust so we got out of the residential marketplace and switched over to the parcel assemblage niche- putting properties and owners together for developers and builders to buy. 

Then Nestor said a few years later that we would need to shift again since the signal that the land assemblage niche was not going to be lucrative any longer was when builders stopped going through with the sales and terms. 

Nestor said that short sales were coming around the corner- this was in 2007 so we positioned ourselves to be there when the market crashed. At that time, there were no designations for short sales. There were no rules. We did very well during those years with having a high 98% success rate in closing our short sale listings and staying in the top 3% of closed sales for our MLS. 

So what are the new shifts? 

Developers are back in the marketplace. New construction is happening again. Those are 2 great niches. 

Where are you focusing your marketing? 

The Move-Up buyer pool is one of the markets that is shrinking. There are 18% less move up buyers. Move up buyers typically are between the ages 36-45 years old. These move up buyers were born in the 70's. 

Think about it. How can these people be move up buyers when they have negative equity in their properties in most cases, still. In most cases, these would be move up buyers bought their first homes about 10 years ago at the peak of the market and we are not anywhere near those prices again, at least not yet. 

Some of these buyers are instead coming into the marketplace as boomerang buyers. They are starting over again and have been through short sales or foreclosures. 

We have always said that if you want to make more money selling real estate you either have to sell more units or sell higher priced units. I would rather sell fewer homes at higher prices any day over selling more units. 

The Luxury home buyer niche is growing and at a good rate. 

Stock prices have been going up and the interest rates are still low, this fuels the luxury niche. 

This niche are people between the ages of 46 to 60. These buyers are the tail end of the baby boomers. They are wealthier than any other generation before them. In many situations, their kids are grown and typically both spouses have successful careers or own their own businesses. They also have less debt. 

This group is good with their money. They have success in business equity, they own financial securities, stocks, bonds and mutual funds. They also tend to have income producing real estate, trusts and life insurance. 

The best part about this niche- is there are  A LOT of them! 

The best group if you love to help people is the older baby boomer generation, the ones who are turning 65. 55+ communities are popular with this age group but we also must consider multi-generational households who would not qualify for active adult communities. 

8 million people will be turning 65 over the next 10 years. This group tends to be very loyal so if you develop the loyalty they will refer their friends to you. In this group- you will see a lot of them will move in social groups. One couple will move into a community, fall in love with the community and start telling their friends about it. Soon more and more within that social sphere move into the same community. 

While Florida and Arizona have typically benefited from this group of buyers that is no longer the case. Yes, they will continue to flock to Arizona and Florida but many in this group will retire in places like Logan Utah, Boise Idaho and Fargo North Dakota. They also will move to places close to their grandchildren. 

Be ready to shift in your marketplace. Embrace the different niches you can work within to be successful and sell more houses this year! 

Discover How to Get Listings from Doing Open Houses

Discover How to Get Listings from Doing Open Houses!

We are looking for 3 more agents in neighborhoods that have homes priced starting at $500,000 +.

 

  • How many open houses do you do each week?

 

  • How many sellers to you get to sign a listing agreement from your open houses?

 

  • How many buyers are buying a home through you when they come to your open houses?

 

Discover How to Get Listings from Doing Open Houses

The catch is that you have to be a Listing Experts Academy member.

 

https://coachkaterina.leadpages.net/listingexpertsacademyregister

 

Steven  is an agent in Canada who made over $650,000 in commissions last year by doing open houses following a system the has been perfecting over the years. He is in the top 1% of agents out of ALL the Royal LePage agents.

 

I am going to help him share that program with REALTORS® around the U.S. and Canada but before we can launch his program he has agreed to teach it to a select group of agents in my Listing Experts Academy at no charge to the agents as long as they are members of Listing Experts Academy.

 

Become a Listing Experts Academy member today so you can get on board with this training IF you are an aggressive agent who is not afraid to talk to people and does not have a negative attitude about doing open houses.

 

This is a one time offering… and it is not on the registration page because we are keeping this under wraps until the launch. Steven charges $12,000 for agents to shadow him on doing his techniques in person at open houses. But he is NOT charging us!!!

 

We will have access to him on webinars and he is providing us with all of his scripts and checklists, etc for no more than our membership in Listing Experts Academy!

 

How’s that for a Listing Experts Academy bonus???

Add on an additional 4 hours a week doing open houses to what you are doing in real estate- imagine what that can do to your income!

 

Here is a part of his story:

 

“I started doing opens the standard way trying to sell the home.  But the reality is only one buyer will buy the home and it bothered me that I was not capturing all the other attendees to the opens.  So I put my thinking cap on and tried to figure out how to create an open house strategy and presentation book/ scripts that would improve my closing ratio. After several months of trial and error, I finally came up with a strategy and supporting presentation book/scripts that worked like a charm.

Soon I was closing one in 4 attendees for apts to sign both a buyer agency listing agreement and a listing agreement for the sale of their current home.

My first year with the super team I earned over $400,000 in commissions.”

 

Don’t delay as I can only add 3 more agents to this system! We need to have a small group of agents to start with. Sign up for Listing Experts Academy today.