Category Archives for "Listing Experts Academy"
Do you have an online marketing strategy?
The data clearly shows according to research that Copyblogger has done that only 39% of B2B small businesses have a written content marketing strategy.
I will venture to assume that for B2C small businesses, it will be lower or about the same.
I hear it all the time:
“I know I need to blog but I don't have the time.”
“I know I need to delegate but I don't have the funds.”
“I know I need to have a plan for my business, but I don't know how to do it.”
” I know I need to have an online business strategy but I don't know where to start.”
Sometimes these excuses are based in fear and sometimes they are based in simply not knowing what steps to take.
You can work through it. You can be successful in getting listings, leads and referrals from blogging, search engine marketing, SEO strategies, networking, content marketing and developing relationships online.
You may be attending a lot of great classes and webinars and walk away with notebooks full of great ideas but you know that you will just be putting all those notes on your desk and not really adding them to your content marketing strategies.
Some people feel overwhelmed with the amount of information there is to digest when putting together your online marketing campaigns.
We offer strategy sessions. You don't need to get into my full coaching programs in order to take advantage of developing your business strategy.
It is almost the end of January in 2015 ~ how is your strategy working for you so far this year?
Let's fine tune your existing strategy or create a new one so that you can actually make sense of all the stuff you need to do with your blogging, networking and social engagement.
I have 3 strategy session times available on Thursday and 2 on Friday.
Please email me at coachkaterina ( at sign) gmail.com to request your strategy session or text me at 561-502-1577 with your name and email address.
Looking forward to helping you get on the right track for this great new year!
Sign up today to get your spot reserved for my LIVE Event: SEO Workshop
SEO Workshop – Hands On Training with Katerina Gasset- Online Business Strategist, SEO, Branding for the internet and social media.
Date: Thursday March 26- 2015
Where: Country Inn conference center in Gainesville Florida
Time: 12 p.m. to 4 p.m.
Limited spaces are available in the conference room so reserve your spot today.
The early bird pricing is only good until February 15, 2015 so book your spot now.
We will be covering:
1. Keyword research the right way- how and why
2. Setting up your silos on your sites- doing the steps
3. Dominating your way to the top – flying under the radar
4. How to push your sites up to the top of page one once they are found on page two
You will discover how to add social media to this mix along with other tips that will help you rise to the top.
Your investment is only $197.00!
If you are a Listing Experts Academy your investment is only $97.
The space is limited at this hotel so reserve your spot today!
You can fly into Gainesville or if you are in Florida you can drive to Gainesville from most areas easily.
If you are coming from Miami or the Keys you may rather fly as it will be faster to fly in that case.
There is a national baseball tournament that weekend so make sure you make your hotel reservations now before all the hotels get booked up. The tournament does not start until Friday but families will be flying in from all across the United States and many will arrive on Thursday.
ListHub Listing Agreement Ends With Zillow
The contract that Zillow has with ListHub expired on April 7, 2015.
ListHub has had a contract and provides the data to the big Z of all of our listings.
Move.inc who operates Realtor.com owns the listing syndicator, ListHub.
Move.inc was acquired by News Corp in December.
Right now the big Z gets a few hundred thousand listings out of the 3.6 million that are displayed on Z now.
They have been getting the listings fed to their site since 2011 through ListHub.
The contract is not going to be renewed. A spokesperson for Z said that they are going directly to the MLS participants and brokers to get the data feeds and they are building their own listing syndication tool. They plan to get more listings from our MLS providers.
Florida REALTORS magazine reports:
In a statement, Move Inc. said that “ListHub has been negotiating in good faith a new listing distributing and reporting agreement with Zillow on terms that reflect the best interests of the brokerage industry. As communicated in public announcements, Zillow decided to end those negotiations and announced the launch of their own platform. Zillow chose their own route for their business model and interests.”
Z does not see any issues with converting the data over to the Data Dashboard broker feeds since many of the listings that will get shut off are those in large urban sectors. The only ones that they think might not get pulled in are some rural areas.
You can see where each side stands. We have said in the past that the business model of z was to create their own model. I think that many of the things that they “said” are going to be different than what they are going to end up doing. Something to think about…
Every Listing is Won Before You Ever Step Foot in The Seller's Front Door
Sun Tzu said over 2,500 years ago in the ‘The Art of War', “every battle is won before it is ever fought.”
Before you ever step foot on the battlefield the battle has already been won.
If you want to be a listing agent or want to be a better listing agent reading Sun Tzu's ‘The Art of War' is a must read.
The battle is nearly always the one going on inside your own head.
The first step to winning the listing is to “know thyself”. You must know who you are, what makes you tick, what keeps you up at night and what you want to jump out of bed in the morning for. You must understand your limited beliefs, where they come from, deal with them and then, let them go. You must get out of your own way.
If you have any sabotaging behavior ( and all people do) ~ I can assure you that you will lose the listing before you cross the door's threshold.
I get calls from agents who are concerned about going on listing appointments only to lose the listing to another agent. When we work on discovering what is it that creates this reality for them, in most instances it is all about that inner battlefield.
It rarely is about the listing presentation itself.
Even if we can trace the losses back to points in the listing presentation inevitability those points being missed or being made are connected to the agent's mindset. It always goes back to this one pivotal point: the conversations going on inside your head and what your subconscious wants to create for you.
The second step is to know the seller. You must know the seller. Have you done your research on the property? Have you looked up the tax appraiser's report on this seller? Have you checked to see if there are any liens on the property, are they in lis pendens status? Have you checked on the MLS to see the property listing history and sales data of this property? All of these are critical to you knowing how to discuss listing the property.
Have you checked out the seller on social media? Have you checked their facebook page, twitter, linkedin and online? Finding out every single detail you can about the seller will help you connect with the seller.
The third step is sincerity. Does the seller feel like you just want a listing or does the seller feel like you care about their problems, pains and issues? Connecting with the seller on common ground is the key to building trust.
We all know that people only do business with those they know, like and trust. Be that person.
The text of The Art of War is in the public domain.
Here is a link to a downloadable pdf file of the book. Just click on the download link on this library: http://www.paxlibrorum.com/books/taowde/
Many people will take works and text that is in the public domain and add commentary to it in order to copyright and publish the works in book form.
You can buy one that is annotated on Amazon The Art Of War
from $3.99 to $7.99 for a paperback book, the audio version is $1.99 and the Kindle version is .99 cents.
If you would like the simplified text file, the MIT has one here: http://classics.mit.edu/Tzu/artwar.1b.txt.
Listing Experts Academy is the perfect program for agents who strive to be the best listing agents in their markets.
Win the battle by becoming a member today. Text me at 561-502-1577 to get started today.
How Come My Own Listings Don't Show Up On Google On My Own Site?
We have received several emails this week with this question from agents and brokers.
This is a great question with the answer being relative to each particular situation.
This is a tough question to answer if you can not also add details about your website and what you are doing with your listings to get them to show up on page one on Google.
You can not simply add your listing to your website and somehow magically your website with that listing suddenly appear on page one. SEO does not work like that. Also, you most likely are NOT manually adding your listing to your website.
First, I would like to start off by addressing a couple of things that need to be taken into consideration.
As far as listing exposure goes- the more the better. So at the end of the day it does not always matter if it is you or someone else that is on page one with your listing. The sellers don't care. They just want their listings on page one – which they are if you do an address search – IF- you have syndicated your listing.
But if you are using YOUR listings on page one to GET MORE LISTINGS- it does matter. Using the evidence that your website shows up on page one on Google in your listing toolbox works in getting more listings.
With the onset of tough competitors in the internet space- the big ZTRs- it becomes even tougher to get to the top of page one for the listing address.
In most cases, it is not worth the effort, the time and the money you would have to invest to compete against the big boys for your own listing addresses because by the time you do all that, your listing most likely will be sold.
You have to weigh ego versus highest and best use of time and resources.
There are WAY better keywords to go after that you CAN rank on page one with your listings for that buyers actually are typing into the search box, ( that is a different subject). In fact, with the right SEO steps you can dominate 7 out of 10 spaces on page one on Google for keywords that sellers type in to search for an agent to list their home.
Right now, we will focus on the question on why your website does not show up for listing address on page one.
The first and most important factor in Google's algorithm is “AUTHORITY”. It works to find what it considers based on programming metrics and rules what is the website with the most authority for any given keyword phrase.
What creates “Authority”? TRAFFIC.
Traffic is the main measurement that the algorithm uses to determine authority.
So you then ask yourself: for my listing address- who gets more traffic to their website, the BIG Z or little ol' me?
The next factor that Google looks at is the popularity contest.
He who has the most links wins that contest if those links are quality and/or social.
In both of those 2 categories the majority of real estate websites don't hold a candle to the big boys who now control those top spots for listing addresses.
The linking campaigns that I know of that consist of quality links can not be bought by the hundreds like the old days. Most of the time, manual linking campaigns are the only ones trustworthy enough to deploy with your site. Those are expensive.
How does Google determine which site is more popular than another? LINKS
Check your competitors to see how many links they have compared to you and what is the trust factor of those links? How relevant are those links?
Then there is the issue of WHO owns your listing as far as the search engines like Google go.
If you did not follow the steps in Listing Experts Academy's Listing Syndication module– you most likely do not own your own listing data according to the search engines.
When Google picks up the data of your listing- they don't see that you are the listing agent- that is not even a part of their algorithm. Their programming determines who owns that data through original posting on the internet. He who put it there first which is actually determined by who is indexed first is considered the original content provider.
If you simply go through the motions of adding your listing to your MLS and then auto syndicate your listing- guess what- you just gave up your online ownership of your data. That will NOT help you with your SEO. You are depending on your IDX to pull in that feed from the MLS to your website. SO your listing is REALLY NOT on your website!
Unless you have blogged about your listing with photos and video and placed that on your website, you do not own any info about your listing according to the search engines.
Now, there are some places where you can have placement of your listing on page one on platforms that have proven to be very powerful and have a lot of traffic and are NOT the big ZTRs. Realbird is one of the them. ActiveRain is another one. YouTube is yet another one.
If you are looking to attract more buyer leads from your listings- be sure to do your keyword research to find other ways besides just the address of your listing. After all, not many buyers actually know the address of your listing when they search for a home.
In my opinion it is best to be ranking for the following in this order:
1. Brand ( not your brokers unless you are the broker)
2. Keyword phrases that sellers search for
3. Neighborhoods – market reports, etc.
4. Avatar centric keywords
There is much to do in all 4 of those areas. If you are a Listing Experts Academy member make sure you know who your avatar is, retake the modules on speaking and discovering your avatar. This is where most agents fall short in having a real dialogue online with the ideal customer.
There are over 35 steps to properly syndicating your listings. To find out more…
Check out Listing Experts Academy.
Welcome to another episode of my podcast. This podcast is about keyword research and where you need to start. Many people talk about keyword research but mostly it is from the perspective of finding keywords that have high traffic so you get a lot of leads. To start doing your keyword research before you have evaluated and created your avatar- your ideal client- you may be missing the target. When you are not speaking directly to your avatar the traffic will bounce off your page. Your traffic won't covert well.
Listen to my podcast to learn more…[powerpress]http://katerinagasset.com/wp-content/uploads/2014/02/Keyword-Strategies-Where-To-Start.m4a[/powerpress]
Understanding Keyword Research and How it Relates to Your Content
It is best if you can create a balance between doing your keyword research and actually blogging, adding value and content.
If you are very analytical person you might get really hung up trying to discover the exact and best keywords for you to develop your content. This can really hold you back. I like the saying”Good is good enough”.
While you should not start a website or blog blindly without any knowledge or thought into what your keywords would be and without any research into whether anyone is actually looking for keywords that you're blogging about, you shouldn't overthink it either.
I find that many business owners, agents and brokers who hire me to do keyword strategy sessions with them are on the wrong track as to which keywords they really should be writing with.
So for instance buyers will type into Google totally different keywords phrases than sellers will. Do you want buyers or do you want listings? That is the first decision to make.
The first thing that you need to decide is who you're going to be writing to. A lot of people start to randomly type into Google keyword tools different keywords just to see which ones are the most popular, the most searched, have the most traffic and the least competition.
You can buy all the different types of software that they are selling on the Internet to do keyword research with and even use Google's Adwords but none of that is can make a difference if you're speaking to the wrong audience because you're just going to get a high bounce rate.
Before you start any keyword research, the first order of business is to develop your avatar. This is the one thing that most people will not do. And even if they do they only scratch the surface. You really need to go deep with this. Successful marketing campaigns create avatars that are very specific down to even the way that their avatar looks, what they say, what they eat and drink. They put a face to their avatars by cutting out of picture they have found that is that look of their avatar in the demographic that they're going after.
In Listing Experts Academy we have two modules dedicated to working on your avatar. That is how important this process is for marketing online.
Engagement, transparency, authenticity and tuning into your avatar's frequencies is how you will connect with your target market.
Developing credibility and expertise in your niche is more important than keyword research. When you really get to know your avatar you will instinctively know what keywords they use when they type phrases in Google to find you.
Once these steps have been finished you want to make sure that your keywords have high commercial intent within your niche.
You don't need high-volume keywords if you have high commercial intent keywords. More on that in another blog post. For more information click to learn about Listing Experts Academy– including a set of 4 free tutorials to help you develop you get more listings.
I hope you are reaching your goals for 2014 so far. It has been an amazing year so far for us and members of Listing Experts Academy.
See what others are saying about Listing Experts Academy:
We are starting a network of agents in Listing Experts Academy to help each other apply social signals to boost their traffic, engagement and SEO organically.
I am opening the doors to Listing Experts Academy for 3 more agents to join us. Once the 3 agents have been approved we won’t allow access again for a while.
So far in Listing Experts Academy we have covered:
Discovering your avatar- really fine tuning who your audience is and how to engage with them
Finding your niche- we went through how to find underserved niches.
This is huge because this module alone can increase your profits of your business by over 100%. I know it has for us.
Flying under the radar of the big ZTR’s- don’t compete against zillow and trulia and realtor.com on their terms. Learn how to fly under their radar and have google pick your website and blog up for keywords that have high commercial intent but that the big 4 are not going after. That is how you stay in business with a smaller marketing budget than what they have.
Dominating 7 out of 10 spaces on page one on google- here I show you how you do just that. This module alone is worth the investment of Listing Experts Academy.
We still have Reputation Management, Expired Listing Marketing, Listing Presentations, Social Media and a lot more to cover live in Listing Experts Academy-
I also added these bonus trainings:
Mind Hacking ( to get your thinking in the right place)
SEO spreadsheet development for your posts
Update on SEO steps to take now
Creating your facebook timeline covers
and that is just the beginning!
Join us today to be one of the 3 that get in the door now:
That btw is a google url shortener code that you can get free from goo.gl to track your clicks.:) It is a great free tool by google.
See you at the top!
How To Use Trello as a CRM for Entrepreneurs- Consultants- Coaches- Small Business Owners
Are you just starting out in business? Are you looking for a simple solution to keep track of your contacts, leads and customers?
Trello is a free. Here is the link to Trello. There are very few reasons to upgrade to a paid version, however they do offer a business class and a gold class. But for most people, they can use the free version of Trello.
Now granted, Trello is not a professional CRM program like Infusionsoft is. If you need really robust applications then you will have to look at solutions like Infusionsoft.
Trello is a great project management app that can be used for many different things in your home and in your business. We use Trello for remodeling our home. We use it for homeschool projects and household chores. We use it to run our company projects on and keep track of listing syndication projects.
I created this video tutorial below to show you how easy it is to set a Trello board up as a CRM, contact management system.
Trello is very beneficial to visual learners and tactical learners. I don't like spreadsheets. They drive me crazy. But I love the boards and cards that you use on Trello. It is visually appealing to me. You can use it on your desktop, iPad and iPhone. I like the app for it on the phone.
I go to Lowe's and snap a photo of something I want for the home and add it right into my home remodeling board. We went to Ikea and we took photos of the furniture and kitchen cabinets we want to buy and then placed them on my Trello board for Ikea hacks in home remodeling.
I recommend that you sign up for Trello through your gmail account; that way it is very easy to login and you can also email directly from Trello- it will open your default email program.
For Listing Experts Academy I will be doing a tutorial on how to set up your listing syndication board. Our VA team is being trained to use Trello so shortly they will be able to run your tasks in Trello for you.
Please use my link to sign up for Trello. I get credits, no money, just credits towards their gold service if you use my link. Since I don't use the gold version it really does not matter to me however I like to keep track of who is getting Trello because of my recommendation.
Welcome to another podcast episode with Katerina Gasset. This is my first podcast. Be patient with me as I learn this process. In this episode I was using an app on my iPhone called ‘Podcast'. When I started to record, I had already said a few words before the recording actually started. So you're not missing anything.:)
Creating outside of the box is a form of marketing that you need to embrace in order to achieve your full potential in your business.
Thank you for listening to another podcast. Subscribe to my podcast channel so you never miss an episode.