Category Archives for "Marketing"

Encore WEBINAR: 2017 SEO UPDATE on Wednesday at 3 p.m.

Bad News: Go To Webinar crashed when I was shutting down the webinar last week SO the recording did not work!
Good News: Because half of you who registered wanted to be on the call – we are doing another live webinar on this topic!

 

 

UPDATE: CORRECT LINK TO SIGN UP FOR WEBINAR: 

 

http://katerinagasset.com/SEOWebinar 

 

 

Do you want to know where SEO is heading in 2017? 

 

Have you ascertained any clues by your changed rankings over the last couple of months? 

 

Yes, one thing you can always be sure of and that is: 

 

SEO changes constantly! 

 

There is so much going on with the Google algorithms. 

 

Don't miss out on getting in the know of what you need to be working on in 2017. 

 

I will go over the changes  in the algorithm we have been seeing recently, 

the updates that Google is telling us they are going to be doing, 

and what is working for us in real estate! 

 

Click here on this link to go the webinar sign up page- 

 

2017 SEO UPDATE Webinar

 

After you enter your name and email address, you will be getting an email from GoToWebinar with our login details. 

 

The best way to view the webinar is on your computer- a desktop or a laptop. If you are going to use your phone, make sure you use the GoToWebinar APP that you can download for free from the Apple App Store or your smart phone app store. 

 

I will record the webinar but there is never a guarantee that it will work. 

 

If there is a technical glitch, then we miss out on a recording. It only has happened 3 times in my 7 years of hosting and teaching webinars. 

 

You have to be registered for the webinar to get the recording of the webinar. 

So even if you can't make the webinar live, make sure to register for the webinar now. 

 

Here is the link again to go register for the webinar: 

 

http://katerinagasset.com/SEOWebinar 

 

The webinar starts at 10 a.m. Eastern Time.  You are all welcome to join. 

 

At 11 a.m. I will move into the restricted access part of our webinar- this part of the webinar will be for Listing Experts Academy members, Fast Track SEO members, Website Clients ( if you ever bought a website from me) and my Virtual Assistant clients. 

 

During this session we will go over a really cool SEO ninja tactic you can add to your toolbox for SEO moving forward. 

 

P.S. The webinar account I am using for this webinar is Realbird's GoToWebinar account so don't get confused when you see any messages from Realbird. It is me. 

 

 

Attention Real Estate Agents & Brokers: Take Back Your Listings & Leads

If you are a real estate agent or broker you understand the power is in the listing. He or she who owns the listing lasts in this business.

With all new technology there are positives and negatives.

Technology helps us do more tasks however, sometimes we are either encouraged to use short cuts and sometimes we are just plain lazy and look for ways to get done faster and with less effort.

This happens with syndicating your listings on the internet.

What started out as a really time saving idea of having our listing syndicated to all the different portals on the internet  but ended up losing sight of owning our listings online.

In this Free Workshop you will discover:

  1. How to own your listings online
  2. How Google determines who owns your listings and why that is important
  3. How to get more leads from your listings when they are properly marketed online

Click here to register for the workshop:

katerinagasset.com/webinar-take-back-your-listings-and-leads

The workshop is on August 25, 2016 on Thursday at  5:00 P.m. Eastern Standard Time

Make sure to register. Being in the webinar live is always the best experience.

However, I do understand life happens!

Make sure you are registered and then if you can not make it, I will post the replay for about 24 hours or so for you to watch or re-watch.

SEO is Back with a Vengeance!

SEO is back with a vengeance! We are seeing some amazing results on page one and page 2 with brand new websites and blog content.

Then I went back to older sites to see how they are doing and they also are showing up on page one.

Google made what most would think is an insignificant change not in their algorithm ( although Google is always updating their algorithm) but rather in the application of serving up the algorithm.

This little seemingly insignificant shift appears to be favoring those of us who are not huge brand names.

Before Google invented their zoo of animals, panda, penguin, pigeon- most of us were rocking it with our SEO. Then with the zoo animals being set loose to wreak their havoc a lot of people lost their income, their leads and their positions almost overnight. The winners through the zoo rotation were the big name brands.

The little guy, small business owners, real estate agents, dentists and marketers took a huge hit because even the past head huncho over at Google said they needed to clean up the ‘cesspool' on the internet and favor the big brands.

Over time the shift tended back again toward quality content and long form content. Then a very interesting shift happened that many people would not notice.

When I started the building the latest 3 websites for clients- we noticed there was a shift back to good content and keywords, so much so, that well, you will need to get on this Free webinar where I will show you what I am talking about and also tell you what we believe may be the reason we are getting these sudden boosts of page one rankings!

I ran a few tests on some brand new niche websites I am building for our real estate company and it held true again.

If you are in real estate- how would you like to rank ahead of Zillow?

If you are a dentist, how would you like to rank ahead of the big directories?

While Google favors big brands, I will show you what we see is happening where the small time brands are able to position themselves out in front!!!

I can’t wait to share what we are finding with you!!!

Please tweet this post to share this information on Twitter!

SEO is Back with a Vengeance- check out this free webinar I just signed up for!… Click To Tweet

Don’t forget to register for the Free webinar right now, then add to your calendar so you don’t forget!

Here it the link to get registered:

http://katerinagasset.com/webinar-seo-is-back/

 

Case Study: How Fast a Brand New Website Ranks!

Case Study- This is the case study of one of my client's brand new websites. When I build a website for a client the first thing we do is go over their keyword strategy and get to know their avatar and if it is a local business, their geo tags and terms as well as do a study on their competition. This session takes a little over an hour or so.

In this study my client, Rhonda is a broker and owner of a boutique real estate brokerage in a highly competitive market in Northern California.

We build websites as they are already published on a server and have wordpress installed. Then I take some time to come up with the best way to connect to the client's avatar, a study of color, design, focal points and call to actions.

I started this site about 3 weeks ago. As soon as I start the site I want Google bots to start crawling the site and I want them to keep coming back during the building stage. And they do.

Here is the WordPress Theme I use: Click Here. 

This is what Rhonda's website looks like right now:

 

Website creation by Katerina Gasset

 

Within just a few days her site was indexed. It took about 2 weeks to get the site to be on page 1 and page 2 for her 5 sets of keyword phrases, we were only focusing on 3. For this keyword phrase, 3 weeks ago she was on page 2 for her brand new website.

SEO is still alive and ranking on Google can still be done! Click To Tweet

Now one week later, she is on page one on Google!  Check it out. If you like what you see, we can help you with a brand new website and hopefully your site will rank this fast too!

 

shadow_cliff_homes_for_sale_-_Google_Search 2

For one of the tougher competitive keywords she has spots # 2, 3 and 4 on page 2! This is so exciting!!! I love it when my clients get surprised like this. Even though I put a plan into place, I had no idea that she was going to rank this fast.

In fact, I was not even going to check the SERPS so soon. I can't really remember what we were discussing when I thought I would check the SERPS. It was a wonderful surprise!

So with the next website I am building– I thought, hmmm, maybe we can keep on this roll! And sure enough! We are! The next case study is having the same kinds of results which I will share in another post!

 

homes_for_sale_in_birdland_pleasanton_ca_-_Google_Search

 

Within 3 weeks she has moved up the Google Ranks and all of her 5 sets of keyword phrases are now on page 1 on Google except one!  Not only that since she is a real estate broker she has some pretty tough big boys to go up against like Zillow. However, we know how to beat them. We also know that she wants to get listings, so some of our target keywords are words that a sellers would type in to Google.

For seller keyword phrases we got her on page one on Google in the #7 and #8 spots – in just 2 weeks of doing that particular content on her brand new website. This is amazing for her since her old site did not rank for any of these keywords.

whats_my_pleasanton_home_value_-_Google_Search

 

And in her niche, it is very competitive!  We have some other heavy duty competitors with pretty good SERPS positioning. We looked for the holes in their SEO and flew in right under their radar!

Here is another tough keyword phrase that is popular to compete for and she was on page 2 last week and now is on page one on Google!

del_prado_pleasanton_homes_for_sale_-_Google_Search

 

Text me to work with me at 561-502-1577. If you need references for further comfort, let me know, I have those too!

Text Me To Work With Me 561-502-1577

Free Webinar: Using Trello for Projects | Management | Organization

Free Webinar: Using Trello for Projects | Management | Organization and more.

Trello is free. Please use my invitation link here:

http://KaterinaGasset.com/Trello 

This is one of my most requested tutorials. I created some video tutorials on using Trello. They are among my most popular video tutorials. Based on these requests I decided to offer you a webinar to show you live how we use Trello.

Trello is a very visual organization app. If you are a visual person you will fall in love with Trello. If you like to work fast and easy… all my webinars are about systems and apps that make your work faster, more efficient and not rocket science.

There is so much you can do in Trello and now, even better, you can use Zapier with Trello to streamline even more tasks.

I use Trello for contact management, travel trips, website creation planning and executing, project management, homeschool records, house inventory, recipes and menus complete with shopping lists, Christmas planning and gift logs  and so much more. I run nearly my entire business on Trello.

This will be a live webinar. I will not have slides as this is for hands on learning. You will want to make it to the live training so you can follow along. I will record the webinar but as always, if a technical problem occurs, there is no guarantee the recording will work. So it is always best if you can attend the webinar live.

The webinar is on Wednesday January 27, 2016 at 8 p.m. eastern standard time.

Please share this on twitter:

Free Webinar: Using Trello for Projects & Organization in biz & personal life, Click To Tweet

You will get reminders the day before and an hour before you webinar starts from GoToWebinar.

Go here now to get registered:

http://katerinagasset.com/trellowebinar

Also, in the comment section below please comment on what you want to learn in Trello and I will do my best to add that to the webinar. If I don't know the answer, I will find out.

We will also have a question and answer session all during the training, so bring your questions about Trello!

 

Reminder: Fast & Easy WordPress Webinar is Tonight

Don't forget to register for this FREE webinar where I will be showing you how fast you can create landing pages, add content to your website in wordpress and a lot more.

 

The webinar is tonight at 8 p.m. eastern time. Save your seat now.

 

See you all later Wed 8PM Eastern (New York time)!

 

If you already registered there is nothing you need to do except get on the webinar!

 

If you have not registered for the webinar yet, Click here to register!

 

See you at the top!

Speed Hack Your Way to a Gorgeous WordPress Website! No Coding Skills Required- Free Webinar

Speed Hack Your Way to a Gorgeous WordPress Website- Free Webinar! No coding skills required. So easy a 5th grader can learn how to do this.

Join me for another Free webinar! I hope you are getting a lot out of my free webinars.

January 13th at 8 p.m. eastern time I will be hosting and teaching a free webinar.

Go now to register for the webinar: http://katerinagasset.com/wordpress-ninja-moves-with-thrive-themes

I am going to show you:

  • how to add content to your wordpress website super fast and easy
  • how to add images super fast to your media library
  • how to then add those images and set them up as featured images on your blog
  • how to set up your blog page super fast and easy on wordpress
  • how to add landing pages, squeeze pages, webinar forms, VSLs all in one click
  • how to edit your pages super fast with no coding required
  • how to add design elements that will make it look like a pro built your site
  • how to create content templates you can simply drag and drop anywhere you want
  • and more….

We only have an hour together so I will show you as much as I can in that hour.

We will have a short Q&A after the webinar if there is something in particular you want me to show you.

This is going to be an online live training so I won't have any slides. I won't be walking through any slides. It is all hands on live on the wordpress platform.

I will record the webinar and send out the replay but there is no guarantee that this will work. As always, we will have the recording as long as there are no tech glitches in regards to the recording. I highly suggest you be live on the call for this webinar.

I also advise that you access the webinar from your computer or laptop and not on a mobile device because I will be using my mouse and pointer over my screen and this does not always come out on your side in the best way. You won't be able to follow along so well on a mobile device.

I recommend you to open up a new window on your computer and have your wordpress site dashboard open in that window so you can follow along.

I highly recommend that you get Thrive Themes at http://KaterinaGasset.com/ThriveThemes.   I am an affiliate and greatly appreciate you using my links to get your Thrive Themes membership. You don't need to have Thrive to attend my webinar but the tools we use are all in Thrive.

I am excited to share with you more of my speed hacks! I am all about the speed of which we can accomplish a task. Benchmarks are meant to be improved. The only way I can get all this done is 1. speed at task and 2. creating systems to delegate and 3. outsource my systems to my virtual assistant team. This is how you master your time and get things done.

See you soon!

Strategies for Success in 2016

Free webinar strategies for success

Can you believe it is already the end of the year? Where did the time go? It seems like it was only yesterday when we planned out 2015!

Join me on December 30th for a free webinar: Strategies for Success in 2016.

What is working and what is not working in your business? Where are the bottlenecks?

What is holding you back from reaching your goals?

How do you set your goals and what are your business goals for 2016?

Did you reach all of your 2015 goals?

If you did not, how far off the target were you? Do you know why?

If you met your 2015 goals- could your goals be more aggressive?

What are your good, better and best goals to reach for in 2016? 

Strategies for Success in 2016 - free Webinar! Click To Tweet

How much time do you spend in planning stages for your business?

What are the systems you have in place for scaling your business and executing your tasks?

How much time do you spend on admin tasks in your business?

We have a lot to cover in a one hour webinar! Come join us as I share with you the success strategies to implement in your business for 2016!

Register now for your free webinar:

Webinar- Strategies for Your Business Success in 2016

December 30, 2016 at 8 p.m. eastern time. Click here to register. 

After you register please pay attention to where you go after you register. After you register, you will be landing on a thank you page from my website. On that thank you page- it has instructions.

There is a pdf with some tasks for you to do before the webinar and some materials you should have at the webinar. This will help you get the most out of your training. However, if you forget or don't have time, please come to the webinar anyways.

See you at the top!

 

IMPORTANT! Graphics Webinar Time Correction!

IMPORTANT: How to create graphics for your blog and social posts super fast

I don't know why I did not notice, so sorry.

The time for the webinar is today at 2 p.m. eastern time,

that will be 11 a.m. pacific time.

If you already registered there is nothing you need to do except get on the webinar at 2.

If you have not registered for the webinar yet, register here:

http://katerinagasset.com/webinar-how-to-create-graphics-for-your-blog-social-fast/

Please share!

Also, if you want to learn what we will be covering in this webinar you can read the post here:

How to Create Graphics Fast & Easy for Social Postings and Blogging!

How to Create Graphics Fast & Easy for Social Postings and Blogging!

Graphics That Rock Your Social Media and Blogs!

Just since 2007 visual content on the internet has increased over 9,900% . There is good reason for that.

Human brains like visual information. Our brains retain visual information better than other kinds of information.

Conversion rates go up to 300% by ONLY adding visuals to your content marketing!

Adding images to your blog increases conversion rates by as much as 300%! Click To Tweet

That is pretty amazing! I am not surprised. What I am surprised by is how few people marketing on the internet are actually using visuals in their best presentation if any at all.

Everything from the color you choose to the fonts you pick- it all tells a story. It speaks your brand.

It is time to throw out all those silly looking clipart graphics – so old school now that we have so many powerful free and almost free graphic creation and editing tools where you don't need a degree in design to create!

When I see the clipart it screams tacky and when I see stock photos that look like stock photos it feels like the content marketer did not take much thought and then it feels the rest of the content may also not be coming from a point of service or adding value.

There is simply no excuse to use such thoughtless imagery these days.

Remember the saying: “A picture speaks 1000 words”? Studies of the brain show it can process an image in about 13 milliseconds. Our brains will only remember about 10% of the information we absorb through text yet for visual information we can retain about 65%.

Human faces create emotional responses in other humans' brains. People remember images of people. Using people in your graphics is very effective.

Liven your blogs by adding color!

Color is another element that triggers emotional responses. Be intentional with your colors you use in your brand, your designs and in all your graphics that you use on your social postings and on your websites and blogs.

Choose your colors wisely when posting visuals. It triggers emotional responses. Click To Tweet

You also want to have consistency in your color choices. While it is fun to use an array of different colors every time you post- that will not necessarily increase brand awareness. What is the purpose of your using the color? What is the response you wish to achieve through your color choices? These must be taken into consideration.

There is a reason why doctors use blue and not red for their logos, colors and content.

When I first started blogging back in 2006 most people called them weblogs and it was all text. We evolved in 2007 to adding images to blog posts. It was a huge deal!

Fast forward through the internet evolution to where we now have Instagram and Pinterest, two of the most visual content platforms and those two companies are growing. We now have live streaming, heck, back in 2006 YouTube was such a small company and no one really used it then. Now it is not only the third largest search engine, it has billions of views and video. Now we add in live streaming with Periscope and Blab. We are really talking about life changing technologies.

If you have not embraced visual graphics in your content, now is the time to do so. After all, don't you want to have increased chances of people doing business with you?

I am teaching a webinar on December 9, 2015 at 8 p.m. Eastern time where I will show you how you can create effective and engaging graphics in 2 minutes or less. I will also be sharing the list of websites and tools I use to create my graphics fast and easy.

Click here to register for the webinar.

Tips to Create Graphics that will Rock your Social Media postings and blog posts:

  1. Take your own photos! Taking your own photos creates original content which of course is good for google spiders to crawl. Original photos that you take are your own creative genius. They don't have to be perfect. You can create your own backgrounds with the photos you take to add your text layers on top of.
  2. Break up your content by adding graphics in between your paragraphs to add visual appeal. This keeps the visitors on your page longer. It adds interest to your content. Nothing is more boring than a wall of words.
  3. Add text to at least one of your images on each blog post. For most of us, we are not just posting on our blog. After posting to our blog we are then sharing the content across our social media channels.  When you post to Facebook and Pinterest- you will get a lot more interaction if you had text to your images.
  4. Use Quotes. People love quotes. People read quotes. And when you have your quote over an image, you will get more interaction and engagement. I will show you a very fast way to do this on the Free Graphics webinar I am hosting on Wednesday December 9,2015.
  5. Use Typography to enhance  your textual overlays on your graphics. This adds interest and you can create focus points leading the eye where you want it to go. You don't want to overdo it, so watch your styles and sizes when employing this technique.

I asked permission from copyblogger to use some of their images to show you what effective and engaging graphics look like. Copyblogger gave me permission to exhibit their graphics on my blog.  They have an excellent article about creating graphics for your blog posts.

You will notice in this first image- how the text is set over a background that is not too busy. You don't want your text to compete with the images in your graphic. The man taking the photos is interesting and the detail is intriguing. You want to pay attention to details in your images. This image is watermarked very simply by copyblogger. I also like how the shoulder of the person is over into the red background just a bit. This makes the image flow. Otherwise it can look very amateur.

images-engage-readers-

When you are creating graphics for your blog posts- sometimes you just can't find a good image to match your content or sometimes the post should not have an image. In these cases, you can do some very interesting design on a canvas with text like this one below from copyblogger. Study this graphic to gain some tips into ways you can use typography to arouse interest in what you have to say.

ld-profitable-content-

Sometimes you don't want a bunch of people in your graphic but you do want it to be about people. This is a great graphic, again from copyblogger where the handshakes are just enough to get the message across about the importance of having your legal stuff all in order. Again, you see how the transparent overlay of color to hold the text grabs your attention but also looks like it belongs with the image. Taking your background and using your opacity slider in your editor works like magic!

website-legal-elements

If you are featuring yourself or a guest on your podcast or blog– here is a great way to feature them that is classy and respectful.  Chris Ducker looks great in this image. You want to make sure the image is wide enough for Twitter and Facebook and your blog – so a profile shot of Chris would not work well visually. Copyblogger used the right tonality of color and design to keep your eyes on the image. Human eyes are naturally drawn to other human eyes. You want to draw the audience into the eyes. This graphic does that perfectly.

yp-jadah-sellner-

Creating graphics is easy and fast. There are some very simple and free to low cost tools you can use. The more graphics you create, the faster you get. The best way to save time is to find all your background images first, then pull them all into your editor or software, and then edit them all, then add the text.

I use keynote on my mac to make the fastest images. The images at the top of this blog post- I created in less than 2 minutes each on my mac in keynote. I will be showing you how I do this and more on my webinar:  Create Graphics Fast & Easy to Boost Your Engagement & Rock Your Social Media Posts and Blog Posts. 

If you don't have a mac, don't worry. There are some editing tools you can use online that will also make the process faster.

 

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