Category Archives for "Marketing"
Just since 2007 visual content on the internet has increased over 9,900% . There is good reason for that.
Human brains like visual information. Our brains retain visual information better than other kinds of information.
Conversion rates go up to 300% by ONLY adding visuals to your content marketing![bctt tweet=”Adding images to your blog increases conversion rates by as much as 300%! “]
That is pretty amazing! I am not surprised. What I am surprised by is how few people marketing on the internet are actually using visuals in their best presentation if any at all.
Everything from the color you choose to the fonts you pick- it all tells a story. It speaks your brand.
It is time to throw out all those silly looking clipart graphics – so old school now that we have so many powerful free and almost free graphic creation and editing tools where you don't need a degree in design to create!
When I see the clipart it screams tacky and when I see stock photos that look like stock photos it feels like the content marketer did not take much thought and then it feels the rest of the content may also not be coming from a point of service or adding value.
There is simply no excuse to use such thoughtless imagery these days.
Remember the saying: “A picture speaks 1000 words”? Studies of the brain show it can process an image in about 13 milliseconds. Our brains will only remember about 10% of the information we absorb through text yet for visual information we can retain about 65%.
Human faces create emotional responses in other humans' brains. People remember images of people. Using people in your graphics is very effective.
Color is another element that triggers emotional responses. Be intentional with your colors you use in your brand, your designs and in all your graphics that you use on your social postings and on your websites and blogs.[bctt tweet=”Choose your colors wisely when posting visuals. It triggers emotional responses. “]
You also want to have consistency in your color choices. While it is fun to use an array of different colors every time you post- that will not necessarily increase brand awareness. What is the purpose of your using the color? What is the response you wish to achieve through your color choices? These must be taken into consideration.
There is a reason why doctors use blue and not red for their logos, colors and content.
When I first started blogging back in 2006 most people called them weblogs and it was all text. We evolved in 2007 to adding images to blog posts. It was a huge deal!
Fast forward through the internet evolution to where we now have Instagram and Pinterest, two of the most visual content platforms and those two companies are growing. We now have live streaming, heck, back in 2006 YouTube was such a small company and no one really used it then. Now it is not only the third largest search engine, it has billions of views and video. Now we add in live streaming with Periscope and Blab. We are really talking about life changing technologies.
If you have not embraced visual graphics in your content, now is the time to do so. After all, don't you want to have increased chances of people doing business with you?
I am teaching a webinar on December 9, 2015 at 8 p.m. Eastern time where I will show you how you can create effective and engaging graphics in 2 minutes or less. I will also be sharing the list of websites and tools I use to create my graphics fast and easy.
Tips to Create Graphics that will Rock your Social Media postings and blog posts:
I asked permission from copyblogger to use some of their images to show you what effective and engaging graphics look like. Copyblogger gave me permission to exhibit their graphics on my blog. They have an excellent article about creating graphics for your blog posts.
You will notice in this first image- how the text is set over a background that is not too busy. You don't want your text to compete with the images in your graphic. The man taking the photos is interesting and the detail is intriguing. You want to pay attention to details in your images. This image is watermarked very simply by copyblogger. I also like how the shoulder of the person is over into the red background just a bit. This makes the image flow. Otherwise it can look very amateur.
When you are creating graphics for your blog posts- sometimes you just can't find a good image to match your content or sometimes the post should not have an image. In these cases, you can do some very interesting design on a canvas with text like this one below from copyblogger. Study this graphic to gain some tips into ways you can use typography to arouse interest in what you have to say.
Sometimes you don't want a bunch of people in your graphic but you do want it to be about people. This is a great graphic, again from copyblogger where the handshakes are just enough to get the message across about the importance of having your legal stuff all in order. Again, you see how the transparent overlay of color to hold the text grabs your attention but also looks like it belongs with the image. Taking your background and using your opacity slider in your editor works like magic!
If you are featuring yourself or a guest on your podcast or blog– here is a great way to feature them that is classy and respectful. Chris Ducker looks great in this image. You want to make sure the image is wide enough for Twitter and Facebook and your blog – so a profile shot of Chris would not work well visually. Copyblogger used the right tonality of color and design to keep your eyes on the image. Human eyes are naturally drawn to other human eyes. You want to draw the audience into the eyes. This graphic does that perfectly.
Creating graphics is easy and fast. There are some very simple and free to low cost tools you can use. The more graphics you create, the faster you get. The best way to save time is to find all your background images first, then pull them all into your editor or software, and then edit them all, then add the text.
I use keynote on my mac to make the fastest images. The images at the top of this blog post- I created in less than 2 minutes each on my mac in keynote. I will be showing you how I do this and more on my webinar: Create Graphics Fast & Easy to Boost Your Engagement & Rock Your Social Media Posts and Blog Posts.
If you don't have a mac, don't worry. There are some editing tools you can use online that will also make the process faster.
Trello is by far my favorite free tool I use for many business and personal tasks. If you are a visual person, you will be in heaven with Trello.
For your learning pleasure... I added 4 Trello video tutorials I created to train my virtual assistants in using Trello and one of the tutorials was part of a course I teach. I get a lot of comments on these videos from all over the world so I thought why not share them with all my awesome subscribers!
Try #Trello for Free- If you are a visual person- you will love Trello: https://goo.gl/mx7ys1
Here are just a few of the ways in which I use Trello:
How you can use Trello is only limited by your imagination. There is the free version which is what most people use. Trello also has a business version that is a small fee of $8.33 per user per month when paid annually. You can create teams inside of Trello for personal and for business.
My favorite Trello features are anything that saves me time, Trello delivers on being a time saver!
This video tutorial is about how to use Trello for Task Management. This is the system I use with our virtual assistants and really, any one who is connected to a task or project. In this tutorial I start you at the beginning of creating a board and then adding the cards.
Do you like checklists? Well, then you will love Trello! You can add checklists in any of the cards. But what is even better is you can click to duplicate the checklist across all your cards. This feature saves so much time. There are also check boxes in front of each item on your checklist. When you check off the box, a progress bar appears so you can see by percentages how much more of the list still needs to get done.
In this Trello video tutorial I share with you ways in which you can use Trello for business and personal management:
Another time saver for me is you can drag images, pdf files, documents, whatever it is you need to add to a card, right on the card and Trello uploads it for you. You can choose images to be "cover" image on a card. This is a great way to organize projects and not lose the images you want to keep.
In this video tutorial I share with you how you can use Trello as a CRM. This obviously won't work if you are using something super robust like Infusionsoft. Trello is great if you don't have hundreds and hundreds of leads. I use if for my consulting and marketing company, Listing Experts Academy, Fast Track SEO and other niche markets.
In this tutorial you will learn how to use Trello for Project Management. There are just too many awesome things you can do with Trello and there is no way I can list them all in a post. Some of my tutorial videos on Trello have over 8,000 views which is a lot because I did not promote them. I am happy to share what is working for me in my business and personal life.
Another timesaver is you can send or forward emails to specific cards on your Trello boards. So when I get an inquiry from someone who wants to hire me to consult them on their branding, marketing, SEO, content marketing, website development and creating funnels for their online businesses- all I need to do is set up a quick rule in Trello, forward the email and it appears right on the card almost immediately.
Discover how you can be the top listing agent in your market!
I created a series of 3 FREE training videos for you to learn the 4 core essentials of a successful listing agent.
We will go over the new changes in the real estate landscape and how you can establish yourself as an authority and position yourself in your niche to not only survive the changes but to thrive.
You will also learn the 2 killers to your success as a listing agent in the new real estate landscape.
Click here now to get your 3 free training videos:
This series of FREE video trainings is for you if:
In the 3rd video after the training I will explain what we do in Listing Experts Academy and all the upgrades to this one of a kind training program.
This is very exciting as we get ready to RELAUNCH the LIVE webinar trainings in Listing Experts Academy.
On October 8th at 10 a.m. the doors will open for Listing Experts Academy for a very short time!
Because these are live webinar trainings that we will be starting..
I am limiting the number of new members. I will only allow 23 new members to join us in our best academy ever, Listing Experts Academy.
There is no other training like this specifically for listing agents in the real estate industry.
Listing Experts Academy was created for real estate agents who want to get more listings from their:
Traditional marketing is on its way out and internet marketing and positioning your brand is where the future of marketing is going. Content marketing is the fastest growing occupation and the most requested hire of companies today. Content marketing services charge between $3,000 and $20,000 per month for small to mid-size companies. So for a solo real estate agent you are looking at about $3,000 per month. This is on the low side.
So moving forward you have 2 choices- hire a content marketer in-house or outsource the work OR learn how to do this work yourself and then delegate the parts of it that make sense to outsource.
I am so excited to share these 3 free videos with you and hope you gain a lot of knowledge from them!
Marketing Tips To Grow Your Business from the Experts #NicheSummits
Please use the hashtag #NicheSummits when sharing the marketing summit on Facebook, Twitter, Google + , and LinkedIn.
I am a guest speaker at Niche Summits this Friday September 18, 2015 at 1:00 p.m. eastern time.
I will be speaking on the topic: 3 Reasons Your Website is NOT Getting You Business.
There will be more marketing speakers at this summit. I will be in the first round of speakers so you will want to be there at 1:00 p.m eastern time.
My talk is only 5 to 8 minutes so you will miss it if you are late.
The format is on Blab.im.
On Blab there are 4 windows. 1 will be for the host, 2 will be for 2 speakers at certain times and the 4th window is open for you to come on to ask your questions.
You can download Blab for free on your desktop or your iOS device. Sorry, not available for androids yet.
You will want to sign up for Blab before Friday in case you have a learning curve to get started.
You sign up for your Blab account with your Twitter handle.
Here is the link to subscribe to the summit on blab:
See You at the Top!
Short Bio: “Katerina Gasset has been in the real estate business for over 28 years, an entrepreneur for over 35 years. Katerina’s passion is to help others to achieve all they are designed to be. Empowering others is just in her nature. Her ability to navigate the purchase funnel for clients is genius as she can see key touch points and optimize the funnel accordingly. Running her own agency over the last several years, Katerina has had the opportunity to work with several companies, from small real estate firms to large Fortune 500 companies.”
Video is where it is at! If you are not creating videos by now, the ship has left the port but there is good news! There is still time to get on board! There are many video platforms however, I strongly suggest to use YouTube as your ma in platform. You can read more about why video is so important to your business here.
How to videos are the most popular kind of videos any business owner, real estate agent, mortgage broker, e-commerce, marketer can create. How to videos are the most popular of all videos to watch on YouTube. If you are too shy to be on camera- have no fear- you can screencast or talk while shooting video of what you are talking about. You can also do slideshows and narrate the content. The possibilities are numerous. Just take your first step!
YouTube Video Editor: Ranking high on my list of favorite video apps is the YouTube editor. The best thing about the YouTube editor is, it is free. Unlike many freebies, where you get what you pay for… YouTube editor is worth a lot more than free.
If you don't want to take the time to learn how to use complicated movie editing software on your computer ( that is, if you don't have a mac:)) then use the YouTube Video Editor.
You can add music that is approved by YouTube for your video as long as you are not monetizing your videos. (You can't have ads running on your videos when using the music by CC license from YouTube.) This saves you money and time from running around trying to find tunes you have permission to use.
Adding annotations and captions is easy. Now, you can link your YouTube videos together which is an amazing SEO technique you should be using. I teach how to do YouTube SEO in Fast Track SEO and in Listing Experts Academy. Find your training modules on your Facebook group files tab.
A new addition to YouTube videos is ‘cards'. Learn how to use the ‘cards' with easy tutorials free from YouTube. I will be creating more how to videos on all the new features inside of YouTube Editor. I am working on some YouTube editing video tutorials. Make sure you subscribe to my blog to get notified they are ready.
Here is a video we created for a new home subdivision of 70 homes that we listed in Port St Lucie Florida- our avatar is a baby boomer couple between 50 to 60 years old. When you watch the video you will be able to tell this is the market we are focused on. Always speak to your avatar:
Share the top Video Editing Tools – most of them are free! Click to Tweet
iMovie App: If you want to edit your videos on your mac, on your iPad or on your iPhone iMovie is very easy to learn and easy to use.
Drag and drop your movie, audio and image files right from your desktop. On your iPad or iPhone just use your fingers to manipulate your video edits, cuts, and additions.
If you don't feel like spending over $600 or a monthly fee for products like Adobe- iMovie is only $14.99 – a one time fee- and comes with most macs.
I love how easy and inexpensive it is to use the Apple App store – you can add your apps to all of your devices and computers at home and work without long license verification process and additional purchases saving time and money.
Instagram Built In Video Tool: FREE– If you are creating videos on Instagram look no further than the app right inside of Instagram.
It is free and easy to use. It is similar to the Instagram photo editor so if you are used to using the photo editor it won't be hard to get the hang of the video tool.
Here is a tutorial on using video editing tools in Instagram I found on YouTube. It is short and to the point. https://youtu.be/-aUUyx-xa98
Hyperlapse: FREE -I wrote this article about Hyperlapse. I love hyperlapse and have fun watching many videos done with this app.
Videos speak volume compared to blogging so I will show you how awesome Hyperlapse is instead of talking about it. This is one of the most beautiful hyperlapse videos created- The World is Beautiful by Seiswell:
We took a road trip from Fargo North Dakota to Mt Rushmore over to Cody, Wyoming then on to Yellowstone Park , down into Jackson Hole Wyoming and then ended in Salt Lake City, Utah. The ride was amazing and we took a lot of hyperlapse video along the way.
StopMotion Studio: If you would like to add some animation to your videos this app for your iPhone and iPad might just become your favorite movie editing app.
Stop Motion Studio's whole range of unique features will help you create terrific stop action movies. Frame-by-frame editor, the timeline, the sound editor, green screen; where you can change the background of your scene like those in the studio production sets of movies and TV commercials.
It's user friendly, no complicated in-app tools, and it's so fun to use and share!
FlipaGram: This app can be downloaded free in the app store for your iPhone and can also be used on Android phones from Google Play and also from Amazon apps.
You can take your photos and create video slideshows, add music, use stop motion, Have I mentioned they have millions of music clips you can use? Oh yes, that is right, millions of music clips to add to your videos. Your Flipagrams can be featured in the social section of the app, share your Flipagrams right from your phones!
The Music Video Camera is a new feature that will enhance your storytelling experience. You can create music videos and lip sync to, again millions of clips! Simply choose a song from the library, or your own, and begin shooting your video with the live camera!
This is a versatile music/slideshow/stop motion app. Give it a try and watch your creative alter-ego at play.
Videohance: $2.99 App- This is an app for iOS devices. This app offers hundreds of HD special effects.
You can adjust the “look” real time you are in control you can manage the settings, texture, light while you are shooting. Adjust authentic textures if you want that cool vintage vibe.
Cinemagram: $4.99 for iPhones and iPads. With this app you can add special effects to your videos! You can add effects like sparklers to your videos. You need to check this one out especially if you like to add animation style effects. While this is not animated, it is to me, easier to use because you just click on the effect you want.
Press-and-release video recording, on-the-fly linear sequencing and audio recording. It lets you play clips (Cinemagram term “cines”) in reverse, import images and videos taken from outside the app, use Instagram-like filters and exposure-enhancements to your vidoes, create manually edited loops, increase or decrease the video speed and release your projects as animated GIFs.
Creative animators or film makers make use of this app and the results are genius!
8mm Vintage: app is $1.99 for iOS devices is really fun. You can create vintage videos very quickly. Let your imagination soar with this app. Just imagine using this app for historic homes in downtown areas!
Here is a music video was created with the 8mm Vintage app. Lana Del Ray's song has already had 231,672,810 views! Summertime Sadness, The film is offered in “10 grainy, discolored, dusted and aged films from different eras – 1920, Noir, 60s, 70s, Sakura, XPro, Siena, Pela, Indigo and Tuscan.”
The app includes a jitter button to make your retro film really look like film! This is a very clever feature. The app has some awesome filters too!
Here is another video shot with the 8mm Vintage app:
8mm Vintage video app is really fun. Try creating some retro film with this app. Let me know how it turns out: Click to Tweet
Pick Play Post: FREE- for iOS devices. This app has the cool ability to time and watermark your videos. You can combine your videos, photos, GIFS and music to create videos with this app.
This is a very versatile collage video framer app allowing multiple cropped videos to be uploaded within the same frame. They can also be framed together with photos so that some slots in the grid show photos while others show videos. The degree of customization is so great that it even allows for multiple videos to be played simultaneously, or in a sequential order.
If you are wondering what app to use to make framed videos, or when you are the more versatile fresh type of film-maker try this app. You get to choose from wide range of frame options!
400 hours of video is uploaded to YouTube every single minute. Don't let that deter you from capturing your own audience on YouTube. Remember there is plenty of opportunity for you to gain a following and drive traffic to your websites by posting videos on YouTube.
I have written articles about YouTube stats so here is the short list:
Just for Fun!
Psy’s 2012 hit ‘Gangnam Style' has over 2.4 billion views and it also became the first to reach that 2 billion mark.
This video almost broke YouTube. Engineers for the site had to update the maximum view limit from 2,147,483,647 to 9,223,372,036,854,775,808, or more than nine quintillion.
YouTube video is also great for SEO. Thinking of learning more about how to SEO your websites, blogs and YouTube videos?
Check out Fast Track SEO. Text me at 561-502-1577 to learn more about how we can help you with your digital marketing strategies from DIY programs and courses to Done for You Total packages.
What does Cecil the Lion have to do with your reputation management? A lot.
We don't take kindly to the dentist killing Cecil the Lion. We don't condone his behavior. We don't agree with what he did. I want to make that perfectly clear since mob mentality seems to run ramped these days.
There are good things and bad things about social media just as there is with nearly everything, you can call it: Ying and Yang.
There are of course consequences to all of our actions. However, we have judges and juries set up for this purpose in our country. Although we all have our qualms about our justice system, we still do have one.
Back in the wild west days someone could be accused of a crime whether they did it or not. The mob would gather and someone would lead in the instigtaion and incite the mob to hang the person. Most often, the punishment did not fit the crime. We have come a long way from the mob mentality, or have we? History has shown us that mobs are not the best instruments of justice.
With the speed of rumors that fly, the news that flies and gossip - facts get twisted out of shape quite quickly. Remember the game we played when we were younger, "Telephone". In this game one person would whisper a sentence into the person's ear sitting next to him, then the person who just heard the sentence would whisper into the next person's ear and this would go on until you reached everyone in the circle. The last person would then state what the sentence was. It most often was not even remotely the same as the initial sentence.
People will complain in a heartbeat but be very slow to give a compliment, especially on the internet. Social media is even worse.
You MUST be proactive in your reputation management.
Let's actually take a look at how fast the dentist's business, livelihood and life was destroyed:
When the news hit social media that Cecil had been killed the internet manhunt spread like a wildfire and included trying to kill anything along the path to find this dentist. But not only was the anger so infused as to attack his business and threaten his life and those of his children and his wife but also anyone who had helped him ever in his business.
There was a local SEO company that had his account at one time but currently the dentist is not their client. However, as you know from history of how mobs behave, this did not matter to the angry crowds. They started to attach the local SEO company online and writing bad reviews.
What is the one way that you can take down someone you hate that is faster than any other? Writing bad reviews.
All review platforms have rules and algorithms in place, filters to keep out spam. The TOS of all the companies is Reviews must be about the business, not about the person and not about their family, etc. Reviews must be done ONLY by customers who have actually been to the place of business and therefore have a reason to write the review.
We do the Local SEO for our chiropractor. Some person called the chiropractor's office to make an appointment to come into the office but did not ever come in. The person did not like the way the receptionist spoke to her so she left a scathing review on Yahoo reviews and yet, she had never even stepped foot inside of his office. The doctor contacted Yahoo and explained what happened and Yahoo could then remove the bad review as the person who left the review violated their terms of service.
Page 1 Solutions had Red Bluff Dental as a client back in 2013. The angry people were trying to find out who did his website and his online marketing. If you pay enough money you can find out what you want to find. So the vicious attacks started against Page 1 Solutions. Their Facebook page was being attached with horrible threats and vile language. Page 1 Solutions acted swiftly to protect their reputation. This is not easy against a mob.
The president of the company came out with a statement:
"We started receiving calls and social media posts attacking Page 1 Solutions. Then the angry social media posts and negative reviews started to appear. Initially, this took our staff by surprise because nobody was familiar with the doctor's name. Although River Bluff Dental had been a client of ours, we always referred to the client by the name of the practice and not by Dr. Palmer's name. Brad, our Senior IT Specialist, took three angry calls from people who were upset that we were marketing Dr. Palmer's website. This was confusing since our contractual relationship with River Bluff Dental was terminated in 2013 and we had not even hosted his website since then."
This can put any company on the defensive and wondering what the heck to do to save their reputation. The guilt by past association was ringing strongly. This is why we have due process in this country.
The mobs found the dentist's Facebook page and started attaching the dentist there. His Facebook page was shut down. So then the angry people went over to Yelp and Google Local Reviews.
At first I wondered, how did all those people get past the spam filters and the algorithm that makes sure the reviews are about the businesses and not about the people. No personal attacks are allowed in the reviews. In fact, Google local requires the review to be ONLY about the business itself. The reviews were coming in so fast and furious I think the systems failed. I saw hundreds of reviews that were full of death threats, foul and filthy language and threats against his family. None of those should have passed the filters.
One of the ways I noticed people getting through the filters was by using dental terms in between the foulness, filth and death threats to trick the filters. It worked.
Internet vigilantism can take any business down within 24 hours. Even the crisis management company that the dentist sent his message through to the press, was attacked and he had to withdraw from doing anything with the dentist. The dentist name and information had to be scrubbed from every dental organization.
Yelp received thousands of reviews on the dentist's page with death threats and all kinds of really nasty comments, even showing pictures of the home where his two children live. Yelp started to delete the reviews because the nastiest ones were getting 5 stars so they were moving up to the top of the reviews. Then the mobs virtually attacked Yelp for removing the reviews.
Yelp told BuzzFeed :
“Media-fueled reviews typically violate our Content Guidelines. One of these deals with relevance. For example, reviews aren’t the place for rants about a business’s employment practices, political ideologies, extraordinary circumstances, or other matters that don’t address the core of the consumer experience. Yelp reviews are required to describe a firsthand consumer experience, not what someone read in the news. Our user support team ultimately removes reviews that violate these guidelines.
Although most instances like these do not reach the current level of scrutiny and media attention, Yelp has proven policies in place to deal with such events and will remove content that violates our Terms of Service.”
Yelp has been able to scrub over 2000 of the reviews so far.
Google reviews were also bombarded with thousands of horrible reviews. Google local Specialists started escalating the issue once they saw how badly these were violating Google's terms of service.
Warning: there are bad words in this screenshot. Please don't read them around children.
Google had to start deleting the reviews manually. They said they had to read each review to see if it violated the TOS. We are talking about thousands! The only reason I added the screenshot was to show the severity of this mob mentality.
The casualties also include people who have names similar to the name the mobs are virtually and physically hunting down. Businesses who ever have an association with anyone the mobs decide to come after are at the mercy of those mobs. You are being held guilty by association. We each need to act and put safeguards and steps into place in case this should ever happen to any of our companies.
Take the steps now to be prepared should you ever be associated with anyone that has committed a malicious act. Page 1 Solutions did a very good job of being transparent about their past relationship with Red Bluff Dental and also with hiding the nasty threats their Facebook page was attacked with. They received 9 ( 1 star) reviews within 20 minutes on their Facebook page. They unpublished their Facebook page. They are waiting for Facebook to remove those reviews.
Get management approval ahead of time for the following:
You need to regain the public's trust by coming clean, make amends and get back confidence. If you are guilty by association, you have a client who needs to make amends, remember to be transparent, come clean and state the facts.
Follow the example of Page 1 Solutions and act swiftly and decisively. The biggest mistake businesses make is being slow to act and not having assigned a point person to execute your Reputation Crisis Plan.
Another company that was swift to act when they were guilty by association is Subway and how they dealt with the scandal of their Jared when he was investigated for child pornography. Subway did the right thing to get rid of all things Jared from their website and marketing. They had a point person who made the calls, they held press conferences and acted quickly.
A part of your social media plan needs to be to listen and then to respond. Put out all the fires. Sometimes it takes hiring an entire team of people to just do that 24/7.
You must get ahead of the news. Do NOT let the news lead. That is going to end up in a disaster. End the speculation by getting out there and telling your story. Don't blame. Don't point fingers. That will not solve anything.
No matter what you think about Cecil and the dentist- use this as a wake up call to create a plan of action for your reputation risk management.
In this article I am going to go over the what is working now when creating content. I will share with you what we are doing to get our content to rank quickly and get the Google bots to crawl our site often and index it.
Creating content should be at the top of your list of marketing priorities. Content creation has always been important. But since the Panda update which is in a constant roll out content creation has never been more important.
Google loves not just fresh content but also frequently updated content and also long content. You can also curate content with your added commentary and your own images.
Longer content is the new metric. We used to be able to write 300 to 500 word posts and they would fly to the top of the SERPS. That is changing. Also, searching behavior changes over time. Looking for answers to our questions is taking on a new meaning in search. We want to know in depth answers and how to’s not just a gloss over.
41% of businesses struggle with creating enough content according to Contently.
Our Wellington Chiropractor is on page one for many chiropractor terms but he was not on page one for Wellington Acupuncture which is another part of his practice.
Since we already have links going to his main website for chiropractic terms and I did not want to start a niche website just for acupuncture we decided to test out Google’s apparent love for long page content of over 2000 words.
I named a main page instead of a post the acupuncture terms that we want to rank for. Then I did the research for acupuncture and wrote over 3000 words of content on this page: Wellington Acupuncture Treatments. I added alt tagged imaged throughout the content for visual appeal, added bullets and sub-titles so readers can easily scan the content.
What Google research has found is that people who are really studying, researching, learning are staying on long content pages. Yes, they are still skimming and scanning but they are staying longer and tend to read more than average if the topic is relevant to their search.
So in this case, someone searching for information about whether they want to get acupuncture treatments or not is going to want to know everything about acupuncture in order to make a decision to call for an appointment or not.
Within 3 hours of publishing the page he was on page one for several geo tagged terms revolving around acupuncture. The phone is already ringing with patients who want to book acupuncture appointments.
The added benefit to writing long form content of over 2000 words is you can get an extra indexing spot in Google’s “in-depth” article index. That is something your competitors are most likely NOT doing!
It takes time and research.
My goal is to write one 2000 - 3000 word article each week.
A solution for you might look like this:
Add images to the page at one time instead of with each section to save time with the exception of your featured image.
You can also publish your content on week 1 and then add to it each week until you have the word count you want to achieve. This way you are only going back into your article to edit it, to save some time.
Personally I like to write my content at one or two sittings. Everyone has their own particular writing structure so follow what is best and most comfortable for yourself.
The biggest tip I can give you about content creation is to write first and edit last. If you suffer from perfection paralysis you need to get over it. Good is good enough. Struggling from sentence to sentence is going to take so long you won’t be able to write 2000 + word articles or blog posts or page content on your website.
Not sure how you are going to write to think of 2000 - 3000 words on one article?
Images will spark your imagination with more content you can write.
We process images way faster than we do text. Humans process images 60,000 times faster than text. That is a lot! Take lots of photos in your niche and also other things that you can use in your posts like:
Research shows that you should have one image for every 350 words of text you write.
You can follow the format I used for the Acupuncture page.
Add a video or a slideshow to your post, article or page for visual appeal and to interest the visual learners and viewers. Get on YouTube now- there is still plenty of room. Engagement on video is growing fast and furious. Don't miss out on this.
Make sure to stay within one main keyword topic and its related keywords and use plenty of semantical terms throughout your content.
Google’s algorithm is smart but not no smart that it can read your mind. You still need to make it clear what topic you are writing about. Another perk to writing long content is that you have more areas and places within your content to sprinkle in your keyword phrases, their related semantical terms and topical relevant textual content.
To this point in this article we are at 625 words of content so far.
Here are some more ways to add more content to add to your article:
This technique also gives a nice visual appeal to your article along with helping you attain more credibility.
"When we talk about "content marketing," we mean the creation of storytelling material that attracts readers, viewers and listeners to a brand. Mashable
Writing in-depth articles which are quality rich and add value are more likely to get shared than short posts. Educating, informing and entertaining; these are the keys to getting your content shared across the social medial platforms.
Add quotes to your content articles, source your quote for credibility.
Answer questions. Make a list of all the questions that your customers, buyers, sellers ask you.
Gather your answers and write articles answering those questions. You don’t really need to create your titles in question format because the algorithms are now smart enough to know what question you are answering.
To write longer content write about more questions and answers.
Instead of the usual Top 3 or Top 5, change the content to Top 20 and Top 25, etc.
To a serious searcher, what do you think they would be more interested in, 3 or 20 things they can learn right now? Also, which one would Google like better?
Since Google is looking for “better” content it is natural that the math adds up to : longer content = better content. We know this is not necessarily true but to a math equation it is.
Check out this graph from SerpIQ from an in-depth study they did:
There is a perk you typically can get from writing longer content: more people tend to share longer content. This helps bring traffic to your site.
Keep a notebook, notes on mac or Trello with a running list of ideas to write about. Some of those you many never write about but the important part is to keep the list and keep on adding to it.
A huge time waster is sitting around trying to think of what to write your next blog post about. You can avoid this by keeping an ongoing list.
Take time aside each day - just 10 minutes will do- to get your idea muscle exercised. I like to keep mine in Trello. Here is a video tutorial playlist I created about using Trello to get organized and more.
Set a goal to come up with 10 ideas in those 10 minutes. 1 idea per minute.
Don’t judge whether they are good ideas or not. Just write them down. Of course some will be good and some will not be. The point is to get into the practice of writing them down.
Speaking of time, choose to write your content when you write the best. Some people write better at night and others early in the morning. Whenever that time is for you is when you set your time aside to write.
Make an appointment with yourself on your calendar to write and then don’t let other distractions get in your way. This is important marketing time. Your writing time should be sacred. Those around you also need to know this is your time to write, stop the interruptions.
You can also add more content by using words people who are seriously searching look up:
Add your keyword to the end of each of those words to create the layout for longer content.
Look at what your competitors are coming up for on the top 10 on Google SERPS in their lists and tip articles and do it better. Google your longtail keywords in Google’s incognito window. Check what content is ranking on the top 10 in the SERPS. Proceed to write a better, more in-depth article about the same topic. You may just outrank the competition using this technique like we did.
Add more detail to your content. Many writers in your space are not adding detail to their content. This can set you apart from the pack and help get you a spot on page one.
Go into detail on every step you write. This alone will add value and more words:).
Back up your claims with verified industry leaders. Most industry leaders publish all kinds of data, survey results and statistics.
Structure your content so that it is easy to read and easy on the eyes.
Before you publish your article make sure to apply the ‘Eye Candy’ test.
Is your article visually appealing?
Don’t make your content a wall of words. That is the fastest way to turn your readers off and they will click right off of your blog or website.
Easy ways to make your content visually appealing:
Some examples of these are throughout this post you are reading.
Make sure your content is:
People who read very fast stay on pages that have about 100 characters per line while those who read slow like to read about 55 characters per line.
Choosing a character count in the middle is best. Some tests show that 66 characters per line is best. Here are some results from some testing: http://webtypography.net/2.1.2
Also, setting your font size to 16 is now optimal. It is much easier to read.
Here are a few tips in capturing the attention of your readers longer:
Ask questions in your content. This causes the reader to hesitate and think on what you wrote.
Add your images and videos to your article or post so they peek “above the fold” encouraging the scroll.
Add down arrows for this same reason. People are curious.
The last step is to sprinkle your content with your long tail keywords and semantics of those longtail keyword phrases. Do this last so as not to stop your creative flow and the intent of your articles.
To learn more about writing with longtail keywords get started with Fast Track SEO.
Finally, make sure your article or blog page or page you are adding the longer content to is valuable to your readers. Make sure it is of high quality and relatable to your niche readers.
You want to write great content that your readers will stay on your page and read, then call you or connect with you to do business with.
By the way, I am now at 2010 words in this article. This is what it looks like to write a post or page or article with 2000 words.
If you would like to take this further ~ Text me to work with me: 561-502-1577
Join My Free Facebook Group: Digital Marketing Strategies
Click here to join now: https://www.facebook.com/groups/1389730414671034/
This is a closed group on Facebook.
You can set up notifications to be alerted when someone posts to the group.
I add posts about different Digital Marketing Strategies for Real Estate and other professionals.
You do need to request an invite. When you click on the group- it will tell you that.
It is much faster to post tips that only take one paragraph or so in a Facebook group than on a blog.
See you at the top!
Every Listing is Won Before You Ever Step Foot in The Seller's Front Door
Sun Tzu said over 2,500 years ago in the ‘The Art of War', “every battle is won before it is ever fought.”
Before you ever step foot on the battlefield the battle has already been won.
If you want to be a listing agent or want to be a better listing agent reading Sun Tzu's ‘The Art of War' is a must read.
The battle is nearly always the one going on inside your own head.
The first step to winning the listing is to “know thyself”. You must know who you are, what makes you tick, what keeps you up at night and what you want to jump out of bed in the morning for. You must understand your limited beliefs, where they come from, deal with them and then, let them go. You must get out of your own way.
If you have any sabotaging behavior ( and all people do) ~ I can assure you that you will lose the listing before you cross the door's threshold.
I get calls from agents who are concerned about going on listing appointments only to lose the listing to another agent. When we work on discovering what is it that creates this reality for them, in most instances it is all about that inner battlefield.
It rarely is about the listing presentation itself.
Even if we can trace the losses back to points in the listing presentation inevitability those points being missed or being made are connected to the agent's mindset. It always goes back to this one pivotal point: the conversations going on inside your head and what your subconscious wants to create for you.
The second step is to know the seller. You must know the seller. Have you done your research on the property? Have you looked up the tax appraiser's report on this seller? Have you checked to see if there are any liens on the property, are they in lis pendens status? Have you checked on the MLS to see the property listing history and sales data of this property? All of these are critical to you knowing how to discuss listing the property.
Have you checked out the seller on social media? Have you checked their facebook page, twitter, linkedin and online? Finding out every single detail you can about the seller will help you connect with the seller.
The third step is sincerity. Does the seller feel like you just want a listing or does the seller feel like you care about their problems, pains and issues? Connecting with the seller on common ground is the key to building trust.
We all know that people only do business with those they know, like and trust. Be that person.
The text of The Art of War is in the public domain.
Here is a link to a downloadable pdf file of the book. Just click on the download link on this library: http://www.paxlibrorum.com/books/taowde/
Many people will take works and text that is in the public domain and add commentary to it in order to copyright and publish the works in book form.
You can buy one that is annotated on Amazon The Art Of War
from $3.99 to $7.99 for a paperback book, the audio version is $1.99 and the Kindle version is .99 cents.
If you would like the simplified text file, the MIT has one here: http://classics.mit.edu/Tzu/artwar.1b.txt.
Listing Experts Academy is the perfect program for agents who strive to be the best listing agents in their markets.
Win the battle by becoming a member today. Text me at 561-502-1577 to get started today.
The Adventures of Whaa Cow at The Cody Hotel in Cody Wyoming- Customer Service Above and Beyond!!!
After spending the night in Custer South Dakota we made our way on our road trip to Cody Wyoming which is about 45 minutes outside of the east entrance of Yellowstone Park.
The Cody hotel is our favorite place to stay in Cody Wyoming. Cody is a small town in Wyoming of about 9,500 people.
Tristan and Qing had their favorite little Ty™ Beanie Baby with them who they named, Whaa Cow. Whaa Cow had already been with us for the first several days of our road trip vacation.
However, when we checked out of The Cody hotel- Whaa Cow was accidently left behind.
When we arrived in West Yellowstone Montana ~ one of the employees of The Cody hotel called us to let us know he had found Whaa Cow and asked if we would like him sent to our house. I declined since the cost to ship the Ty™ stuffed animal was WAY more than the $8 that it would cost to simply buy another one exactly the same. Qing also agreed that it was not worth the expense and we sort of forgot about Whaa Cow.
The other day Tristan received photos from Qing that the staff at The Cody took it upon themselves to ship Whaa Cow back to Qing at their own expense. But not until after Whaa Cow had some of his own adventures to share:
Qing received Whaa Cow in this well packed shipped package with a half eaten cookie and a whole cookie. Whaa Cow could not be deprived of food along his journey home.
Not only were there these cookies in the box with Whaa Cow but also these amazing photos of his adventures staying at The Cody hotel!
And then there was this letter enclosed of all of his adventures.
Here are the words from his letter:
“The last few days have been terrific! In the evening I sat outside by the pond trying to catch some fish, but with no luck. So I decided to roast marshmallows by the campfire instead. Yum. My legs turned out to be too short for the bike pedals in the exercise room. A few laps around the pool was much more fun. In the lobby I ended up eating too many cookies, and had to relax a bit. I also had a chance to test my piano skills and warm up by the fireplace. I even tried helping out in the laundry room but my poor little arms weren't long enough to fold the sheets. Before leaving in the morning, I ate breakfast. I sure have enjoyed my time here at The Cody Hotel and will have to come back soon.”
What amazing and creative staff at The Cody Hotel in Cody Wyoming. They have definitely created raving fans here! The example of customer service and taking something as small as a Ty stuffed animal and turning it into such a fun and creative adventure goes way above and beyond any hotel guest's expectations.
This is also a great example of top notch marketing making a lasting impression on their hotel guests!
Kudos to the hotel staff at The Cody Hotel in Cody Wyoming!!!