Category Archives for "real estate agent coaching"
Listing Experts Academy Members are ROCKING the SERPS!!!
This is so exciting. There is nothing that makes a coach or teacher more excited than witnessing and being a part of the student's (members) successes.
When you follow the steps that are set forth in a systematic fashion you get results.
Taking your listings back has been a huge part of Listing Experts Academy for over a year now. It is awesome to see LEA members' listings on page one on Google.
There was a time when SEO gurus would make fun of you if you tried to rank your listings on page one for address. Well, they can laugh while you get more listings and more buyers because now it is very important to have your listings ranking by address.
Buyers drive by your listings. They don't want to talk to you because they may not be ready to buy yet, they don't want the pressure and a thousand other reasons so they don't call you.
But they do Google the address!
Take back your listings.
Then there are your niche keywords. Can you overcome the big box sites on the SERPS?
Of course you can! You do this by knowing your niche, speaking directly to your avatar and engaging them into your conversation. This builds trust, then the best part of all, the prospective buyer or seller call you because they actually want to work with you.
That does not happen with lead generation done mega style or with PPC campaigns.
This happens one customer at a time. One call at a time. It works.
But don't take my word for it… check out this climbing up the SERPS by some of our Listing Experts Academy members.
This member has been applying SEO steps for only 2 months:
The following screenshot is for a brand new website – still in the design phase, already picked up by Google for our keywords.
We are on page 1 already in just 2 weeks after designing the home page and blog page:
After doing our listing syndication steps in #Take Back Your Listings and after ActiveRain got it's own domain back,
check out the SERPS! #6 and #7 is our ActiveRain blog and # 9 and #10 is our brand new website I am building for this community:
Here is another Listing Experts Academy member's review of how she is doing with the academy:
No, this is not a get rich scheme. This is not a short cut product. It does take effort and consistency.
I add new content all the time to Listing Experts Academy.
The latest addition has been my live Fast Track SEO training modules. We are currently on Module 3 so there is still plenty of time for you to get in on the live action and Q & A sessions!
I also have some surprise trainings coming up!
The best part about Listing Experts Academy is that right now you are grandfathered in to a lifetime membership with NO annual renewal membership fees, no monthly fees.
Join Listing Experts Academy today by texting me at 561-502-1577. We can go over your options.
Get rocking with the rest of our Listing Experts Academy members.
#FastTrackSEO: Special Rates for Early Bird Notification members
Be one of the first 50 people to sign up for Fast Track SEO when it launches towards the end of May and receive a $500 discount!
Be one of the first 100 people to sign up for Fast Track SEO when it launches and you will be entered into a drawing for a one hour strategy session, one on one with me, valued at $600.
Make sure you are one of the ONLY 200 people who will be in Fast Track SEO live webinars and live Q & A sessions. Yes, we will record the webinars but you want to be there on the webinar so you don't miss the live action!
How can you be sure you won't miss all these exciting perks? Sign up right now to be on my Early Bird Fast Track notification list ~ this way you will be notified when we open the shopping cart and when you will be able to join Fast Track SEO.
Get on the list now: https://coachkaterina.leadpages.net/fasttrackwebinar/
The Early Bird notification list will be closing down soon in about less than 2 weeks so make sure you take action today and get on the list.
Fast Track SEO modules will be packed with steps you can take fast and right away to start ranking on the search engines.
Check out what other agents say about my SEO courses:
“This post is one that applies to all real estate agents who are concerned about how they will improve business in 2015. This past year was a good one, and many did make more money than they expected. A small investment that will yield great rewards lies in this blog post. Read it and then take the next step and have a conversation with Katerina Gasset about which course she recommends for your level of experience with online marketing.
Mine was SEO to the TOP, and I'm so thankful to Katerina that I enrolled and was able to absorb some of her vast knowledge of SEO. Blogging is not a great expense, but if you are not approaching it properly, it's useless. Learn the basics and run with it. Learn the more advanced information and really reap the rewards. Katerina has it all, and she offers this information for pennies. Literally, in the full scope of this topic, it's pennies.
Start 2015 on the right track by investing in YOUR EDUCATION so that your business will grow and YOUR POCKETS WILL FILL!!! ” ~ Barbara Todaro – REALTOR®
Get on the Early Bird notification list now: https://coachkaterina.leadpages.net/fasttrackwebinar/
RealBird Webinar Replay- Did you miss the RealBird webinar?
We had an awesome turnout with almost 300 people registered for the webinar on a busy spring morning!
In case you registered but could not make the webinar- Gabe sent you all the recording via email. So check it out.
If you did not register you can still have one last chance to watch the replay of the webinar.
This webinar is sure one you don't want to miss if you are interested in taking back your listings and marketing on the internet for sellers and buyers.
Learn how to take control of your own listings so that you can get credit where credit is due.
RealBird is a great partner to real estate agents because they are not a middle broker or a lead syphoner. All your leads go directly to you in your email inbox. You only pay $99 per year for RealBird- you can not go wrong!
You get all the single property websites you need for your listings in that one low price plus home search and widgets to put on your posts and blogs. You can also now get SMS which is working awesome to drive leads into your funnel.
My webinar is packed full of great tips and actual step by step guides on how to marketing your listings on the internet.
Make sure you don't miss your chance to watch the webinar.
Yes, it is an hour of your time and your life- invest one hour into your business… I promise… you will be glad you did!
Again, here is the link to watch the webinar: https://coachkaterina.leadpages.net/realbirdreplay-/
Make sure that you watch the webinar because there will be a pop up message about a HUGE discount for #Fast Track SEO available to you. During the webinar I explain what you need to do to get in on my newest launch- #Fast Track SEO.
See you at the top!
Discover your time wasters and apply time savers. In order to get anything done you first must get organized and figure out where you are wasting time. Follow my strategy to find out where you are wasting your time, what tasks you can delegate and what tasks you can delete from your life. What is NOT serving you? Get rid of it.[powerpress]http://katerinagasset.com/wp-content/uploads/2015/04/Finding-Time-Wasters-And-Savers-.m4a[/powerpress]
You can click the above player and the media file will automatically download to your media files.
Finding Time Wasters And Savers Podcast:
00:10 – Delegating
00:21 – How to start a 2-week blog
07:15 – Find the Time Wasters, and highlight them
14:37 – Highlight Business Items that you can create systems for.
Or you can subscribe to my iTunes channel in the iTunes store:
Join My Free Facebook Group: Digital Marketing Strategies
Click here to join now: https://www.facebook.com/groups/1389730414671034/
This is a closed group on Facebook.
You can set up notifications to be alerted when someone posts to the group.
I add posts about different Digital Marketing Strategies for Real Estate and other professionals.
You do need to request an invite. When you click on the group- it will tell you that.
It is much faster to post tips that only take one paragraph or so in a Facebook group than on a blog.
See you at the top!
The last few weeks have been busier than normal. What else is new, right? But really, it has been super busy. I've been working on creating a huge new project that has been keeping me up at night. Being busy is actually a good thing. I would rather be actively engaged in good causes than be bored or lazy.
This project has been on my mind for a couple of years now but I did not know how exactly to put it all together. I am so excited about this new project.
The reason I'm so excited is this focuses on answering the question that has been keeping me up at night:
“How can I help busy real estate agents to get their SEO best practices up and running faster and more efficiently? In other words, what exactly would this look like? What does it take to get on the #FastTrack to SEO your site to the top of the search engines and still be able to work with buyers and sellers and not go broke?”
I realized it has been over 10 years now since I started learning about SEO and applying all that I learned to our real estate company website and our brand. Zig Ziglar once said, “if you want to be an expert in a subject study one hour a day for five years and you will know more than most people who are in that field.” I did the math and started studying about SEO for 6 to 8 hours a night when the rest of the family was sleeping. In one year, I was able to apply what I learned.
Blogging about SEO and creating tutorials for agents to follow, sharing our successes and helping ActiveRain members was how it all got started with paying it forward. Back in the day, there was no ActiveRain University.
This is what inspired me to create the popular course: SEO to the Top. For years agents have been taking SEO to the Top modules and trainings.
It seems as though time keeps going by faster and faster. This got me to thinking about how Universities and High Schools now offer fast tracks to get through school faster and more efficiently.
Over the years I've had the opportunity to personally coach individual agents just like you. This has helped me create more efficient programs and modules for you to use in your marketing and businesses.
I've also had the awesome blessing of helping many of these agents rise to the top of the search engines. Agents who have applied what I teach enjoy page one placement for their keyword phrases which results in listings and buyers as well as very good branding.
Through this journey I kept not only a watchful eye, performed testing on keywords and other SEO strategies but also kept data and notes on which techniques are getting real estate agents up to the top of google faster than before. Over 10 years of data, of defining, of testing and of learning from the great masters of SEO on the internet has transformed into #FastTrackSEO to the Top.
The point is during that time I've amassed an incredible amount of knowledge, skills, information and applications about what it takes to get to page one on Google and the other search engines which in turn you can then apply to hopefully get the same benefits as I have and all the agents whom I have helped have.
So why would any of this keep me up at night?
Simple. It's one thing to know this stuff. It is something quite different to take everything about the SEO best practices and put it into some kind of immediately usable format that can help you to get to where you want to go more rapidly.
Well, I have it figured out. It's take a long time and it's a lot of work putting it together, but I have now built a full out end to end system which will teach anyone how to do this including you and other busy agents.
I'd like to share more specifics about the actual #FastTrack SEO to the Top path however there are still some more pieces to get nailed down. For one thing, I'm trying to decide how many people I can accommodate and I don't want to raise expectations and then not be able to meet those obligations. And the last thing I want is a bunch of disappointed agents on my hands!
Do you have 1 minute to help me help you to #FastTrack your SEO strategies?
There is one other thing…
You see, I like think I've covered all of the elements of my new #FastTrackSEO to the Top system. In fact, I'm thrilled to say after two years of hard work I'm about to finalize everything for this system.
But before I do, I want to make sure I've covered all the bases. This is where you come in….
I want know your thoughts about fast tracking your SEO strategies and best practices.
I've made it incredibly easy for you to send your thoughts and ideas to me. Just click here right now:
Now, I can't promise an individual answer to each of your questions and comments- with over 2500 subscribers on ActiveRain and over 4500 followers on Facebook there is no way that I can do that. But I can promise you that I will be personally reading each and every one of your questions- and I might be answering some of those on my blog.
Thanks in advance for sharing your questions with me, I promise I will take good notes!
Remember to click the link below to send me your SEO questions. I really appreciate your help!
What's Your Biggest Question About SEO and Digital Marketing?
If we had lunch together…
and you could only ask me your biggest question-
what would that be?
Go here to take this one question survey…
After you answer that one question head on over to
the early bird registration for #Fast Track SEO to the Top!
The link to the early bird registration will be on the survey monkey thank you page.
Because you are one of my subscribers you get first dibs at securing your spot for #FastTrackSEO to the Top webinar coming up soon.
There is limited seating on webinars so you must register on the early bird notification list to secure your spot.
After you take the one question survey you will be redirected to the Survey Monkey thank you page. On that page there will be a link to the early bird notification list.
Afterwards you will get a thank you email and a few minutes later a confirmation email.
You will need to click on the link in that confirmation email in order to confirm your being on the priority list.
Pay attention to your email inbox after your confirmation for important details to how to get on the webinar, the webinar registration link and the important news and trainings prior to the webinar. You will be getting a checklist to download and print prior to the webinar.
Don’t snooze! Take the survey now.
Google Webmaster Tools is sending out notices to let you know your website is not mobile-friendly.
They ask you in the notice to follow the steps to make sure your website is mobile-friendly.
If you do not make your website mobile-friendly Google will not have your website indexed for mobile search.
What that means is that you will still be on the search engine for your keywords when people search from their desktop computers but you will not be visible to those same people if they search on their smart phones or iPads.
Making your site mobile-friendly in most cases is very simple and you can do it yourself.
Don't get sucked into those companies that call you to charge you big bucks to make your website mobile-friendly.
If your site is hosted on WordPress, it is as simple as updating your theme. If you are using any of the WordPress themes that come with WordPress installations they are mobile friendly.
If you have purchased a theme from another company – they should have an update for you which makes the theme mobile-friendly.
Here is the link to the Google Developers guide on making your site mobile-friendly:
They have solutions for most kinds of websites: wordpress, joomla, etc.
After you complete the steps you can check your website at this URL to see if it passes the Google test for mobile-friendly:
The page looks like this:
With so much search these days coming from mobile devices don't get left out!
Make sure that your website is mobile-friendly!
Shifting Your Focus In Order To Sell More Homes
There are some shifts in the real estate marketplace that have been taking place over the last year. One of the most important strategies you have as a real estate agent in order to be successful in selling homes is to be aware of shifts and changes in the marketplace.
When our market was super hot that the prices were going up thousands of dollars per hour- Nestor knew that the market was going to go bust so we got out of the residential marketplace and switched over to the parcel assemblage niche- putting properties and owners together for developers and builders to buy.
Then Nestor said a few years later that we would need to shift again since the signal that the land assemblage niche was not going to be lucrative any longer was when builders stopped going through with the sales and terms.
Nestor said that short sales were coming around the corner- this was in 2007 so we positioned ourselves to be there when the market crashed. At that time, there were no designations for short sales. There were no rules. We did very well during those years with having a high 98% success rate in closing our short sale listings and staying in the top 3% of closed sales for our MLS.
So what are the new shifts?
Developers are back in the marketplace. New construction is happening again. Those are 2 great niches.
Where are you focusing your marketing?
The Move-Up buyer pool is one of the markets that is shrinking. There are 18% less move up buyers. Move up buyers typically are between the ages 36-45 years old. These move up buyers were born in the 70's.
Think about it. How can these people be move up buyers when they have negative equity in their properties in most cases, still. In most cases, these would be move up buyers bought their first homes about 10 years ago at the peak of the market and we are not anywhere near those prices again, at least not yet.
Some of these buyers are instead coming into the marketplace as boomerang buyers. They are starting over again and have been through short sales or foreclosures.
We have always said that if you want to make more money selling real estate you either have to sell more units or sell higher priced units. I would rather sell fewer homes at higher prices any day over selling more units.
The Luxury home buyer niche is growing and at a good rate.
Stock prices have been going up and the interest rates are still low, this fuels the luxury niche.
This niche are people between the ages of 46 to 60. These buyers are the tail end of the baby boomers. They are wealthier than any other generation before them. In many situations, their kids are grown and typically both spouses have successful careers or own their own businesses. They also have less debt.
This group is good with their money. They have success in business equity, they own financial securities, stocks, bonds and mutual funds. They also tend to have income producing real estate, trusts and life insurance.
The best part about this niche- is there are A LOT of them!
The best group if you love to help people is the older baby boomer generation, the ones who are turning 65. 55+ communities are popular with this age group but we also must consider multi-generational households who would not qualify for active adult communities.
8 million people will be turning 65 over the next 10 years. This group tends to be very loyal so if you develop the loyalty they will refer their friends to you. In this group- you will see a lot of them will move in social groups. One couple will move into a community, fall in love with the community and start telling their friends about it. Soon more and more within that social sphere move into the same community.
While Florida and Arizona have typically benefited from this group of buyers that is no longer the case. Yes, they will continue to flock to Arizona and Florida but many in this group will retire in places like Logan Utah, Boise Idaho and Fargo North Dakota. They also will move to places close to their grandchildren.
Be ready to shift in your marketplace. Embrace the different niches you can work within to be successful and sell more houses this year!