Category Archives for "Real Estate SEO"
Don't forget to register for this FREE webinar where I will be showing you how fast you can create landing pages, add content to your website in wordpress and a lot more.
The webinar is tonight at 8 p.m. eastern time. Save your seat now.
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IMPORTANT: How to create graphics for your blog and social posts super fast
I don't know why I did not notice, so sorry.
The time for the webinar is today at 2 p.m. eastern time,
that will be 11 a.m. pacific time.
If you already registered there is nothing you need to do except get on the webinar at 2.
If you have not registered for the webinar yet, register here:
Also, if you want to learn what we will be covering in this webinar you can read the post here:
Listing Experts Academy RELAUNCH is now open!
I am getting amazing feedback from the core video trainings I put together for you prior to the relaunch of Listing Experts Academy.
From Barbara Todaro:
“Katerina, you have no idea how excited I am that I have your modules and other information about listing and marketing listings….after seeing the amount of information one gets from participating in your Listing Experts Academy, I decided it was NOT equivalent to a Masters program but rather very close to a PhD in this area…. thanks again, Katerina….the material will give me a real “workout”….”
In case you have not signed up to receive your 4 videos I made for you- go here now to start watching:
Here is what you will be learning inside of the 4 training videos which you can access without a credit card:
Video 1: The 4 Core Essentials of a Top Listing Agent
Video 2: How to become an Authority in your Niche
Video 3: Tech Savvy Agents get more listings and you can too!
Video 4: Moving forward- what your lifetime membership in Listing Experts Academy includes.
After you sign up for Listing Experts Academy you will have access to my private Facebook group for members only which is a huge support group where you will learn a lot and be able to ask questions. I am in the group every day helping to answer your questions.
You will also have access to all the Listing Experts Academy core modules from our last live sessions which were all recorded. This will give you a great head start for when we start our relaunch of the live sessions.
You will also have access to your main bonus course which is Fast Track SEO! This is a very in-depth SEO course which will change the course of your online marketing. Just ask anyone who has completed these courses.
Listing Experts Academy will be all live webinar trainings for 9 modules plus Question and Answer sessions over the webinar platform where you get to ask questions. All these will be recorded so long as we don't have recording issues with the gotowebinar platform, which has happened on occasion but not very often. If we ever have a recording issue I will redo the main module by screencast and the post the module however the Q& A part obviously would be lost. I have 3 people recording the trainings so 99% of the time we end up with a recording. I just like everyone to be aware that technology glitches can and do happen.
Yes, there is a lot of content because I believe in under-promising and over-delivering.
No, you don't have to do it all. One of the perks of being in Listing Experts Academy is being able to hire the virtual assistant team I trained to do all the tasks in Listing Experts Academy. If you are a busy broker or team leader or a solo agent you will get the systems to delegate to the team.
In order to be a successful real estate agent in this technology age of doing business I can not stress enough how important it is for you to gain some type of online marketing knowledge. You must make the time.
At the very least you must do your avatar work, know your target niche market and keywords and then map out a strategy to get your online marketing up and running correctly and efficiently.
The core course training in Listing Experts Academy consists of:
To find out more about each of these modules please watch video #4 in your training videos.
Every Listing Experts Academy member also receives my Fast Track SEO course which replaced my SEO To The Top course. This course will work for newbies to experienced bloggers and SEO knowledge.
From Stephanie Anson, Broker:
“When google required all websites to be mobile friendly I missed the deadline to convert my site for several months.
Due to this delay in making the necessary changes to a mobile friendly theme and update my SEO, I fell from page 1 to page 3 on google.
I was very behind on SEO updates and retook Katerina Gasset’s SEO webinars and applied the recommended changes to my site. It took me about 12 hours to clean up the site, fix the SEO and get rid of what might cause google to flag my website (what was previously considered optimal for rankings).
It took about a week after the changes that it went from page 3 back to being in the top three on page 1. It just shows how a little bit of dedication and applying the correct techniques Katerina teaches to rank once again! Thanks Katerina, I am a fan for life!”
You also receive surprise bonus trainings. I love to surprise my members with relevant listing experts content. Some of the bonuses are YouTube SEO and Image SEO.
Just a couple days ago I had this strong impression to add a bonus training to Listing Experts Academy which is: Blab and Periscope for Real Estate. So I am now adding that bonus training to be included in the LEA course.
There are only 21 seats remaining because there were 2 agents who jumped on board right before the doors opened. I only allow 23 new members in live webinar settings so that you each can feel like you are being paid attention to. Then
Sign up to watch your free training videos here:
Then watch your email for the delivery of each of your 4 videos. They come every other day in your email inbox. So please check! Don't miss out on any of these videos!
When you get to the fourth video you can sign up for Listing Experts Academy. There will be a button to click to sign up on the 4th video web page.
I look forward to seeing you in class! Teaching is my passion and making a difference in the lives of others is my life's work. Watching the members grow really brings a smile to my face and a tear to my eye. I wish each and every one of you the wildest and best success you are designed to achieve!
See you at the top!
Discover how you can be the top listing agent in your market!
I created a series of 3 FREE training videos for you to learn the 4 core essentials of a successful listing agent.
We will go over the new changes in the real estate landscape and how you can establish yourself as an authority and position yourself in your niche to not only survive the changes but to thrive.
You will also learn the 2 killers to your success as a listing agent in the new real estate landscape.
Click here now to get your 3 free training videos:
This series of FREE video trainings is for you if:
In the 3rd video after the training I will explain what we do in Listing Experts Academy and all the upgrades to this one of a kind training program.
This is very exciting as we get ready to RELAUNCH the LIVE webinar trainings in Listing Experts Academy.
On October 8th at 10 a.m. the doors will open for Listing Experts Academy for a very short time!
Because these are live webinar trainings that we will be starting..
I am limiting the number of new members. I will only allow 23 new members to join us in our best academy ever, Listing Experts Academy.
There is no other training like this specifically for listing agents in the real estate industry.
Listing Experts Academy was created for real estate agents who want to get more listings from their:
Traditional marketing is on its way out and internet marketing and positioning your brand is where the future of marketing is going. Content marketing is the fastest growing occupation and the most requested hire of companies today. Content marketing services charge between $3,000 and $20,000 per month for small to mid-size companies. So for a solo real estate agent you are looking at about $3,000 per month. This is on the low side.
So moving forward you have 2 choices- hire a content marketer in-house or outsource the work OR learn how to do this work yourself and then delegate the parts of it that make sense to outsource.
I am so excited to share these 3 free videos with you and hope you gain a lot of knowledge from them!
Survey – What do you need to know now- Digital Marketing Strategies
We get so many requests for different topics that marketers, REALTORS®, entrepreneurs, small business owners need to learn.
Go here to take my survey now: https://www.surveymonkey.com/r/PZQYQGL
Please fill in the top 5 things you want to learn about in the order of importance to YOU.
I will be collecting the survey responses and putting the requests in order of the most popular request to the least. They are all important!
Then I will share with you how I will create your courses![bctt tweet=”Digital Marketing Survey: What do you want to learn about marketing online?”]
It can be anything from newbies to advanced. What matters is you being able to get the information honestly and without a bunch of shiny objects so you can move forward with your marketing online.
In this article I am going to go over the what is working now when creating content. I will share with you what we are doing to get our content to rank quickly and get the Google bots to crawl our site often and index it.
Creating content should be at the top of your list of marketing priorities. Content creation has always been important. But since the Panda update which is in a constant roll out content creation has never been more important.
Google loves not just fresh content but also frequently updated content and also long content. You can also curate content with your added commentary and your own images.
Longer content is the new metric. We used to be able to write 300 to 500 word posts and they would fly to the top of the SERPS. That is changing. Also, searching behavior changes over time. Looking for answers to our questions is taking on a new meaning in search. We want to know in depth answers and how to’s not just a gloss over.
41% of businesses struggle with creating enough content according to Contently.
Our Wellington Chiropractor is on page one for many chiropractor terms but he was not on page one for Wellington Acupuncture which is another part of his practice.
Since we already have links going to his main website for chiropractic terms and I did not want to start a niche website just for acupuncture we decided to test out Google’s apparent love for long page content of over 2000 words.
I named a main page instead of a post the acupuncture terms that we want to rank for. Then I did the research for acupuncture and wrote over 3000 words of content on this page: Wellington Acupuncture Treatments. I added alt tagged imaged throughout the content for visual appeal, added bullets and sub-titles so readers can easily scan the content.
What Google research has found is that people who are really studying, researching, learning are staying on long content pages. Yes, they are still skimming and scanning but they are staying longer and tend to read more than average if the topic is relevant to their search.
So in this case, someone searching for information about whether they want to get acupuncture treatments or not is going to want to know everything about acupuncture in order to make a decision to call for an appointment or not.
Within 3 hours of publishing the page he was on page one for several geo tagged terms revolving around acupuncture. The phone is already ringing with patients who want to book acupuncture appointments.
The added benefit to writing long form content of over 2000 words is you can get an extra indexing spot in Google’s “in-depth” article index. That is something your competitors are most likely NOT doing!
It takes time and research.
My goal is to write one 2000 - 3000 word article each week.
A solution for you might look like this:
Add images to the page at one time instead of with each section to save time with the exception of your featured image.
You can also publish your content on week 1 and then add to it each week until you have the word count you want to achieve. This way you are only going back into your article to edit it, to save some time.
Personally I like to write my content at one or two sittings. Everyone has their own particular writing structure so follow what is best and most comfortable for yourself.
The biggest tip I can give you about content creation is to write first and edit last. If you suffer from perfection paralysis you need to get over it. Good is good enough. Struggling from sentence to sentence is going to take so long you won’t be able to write 2000 + word articles or blog posts or page content on your website.
Not sure how you are going to write to think of 2000 - 3000 words on one article?
Images will spark your imagination with more content you can write.
We process images way faster than we do text. Humans process images 60,000 times faster than text. That is a lot! Take lots of photos in your niche and also other things that you can use in your posts like:
Research shows that you should have one image for every 350 words of text you write.
You can follow the format I used for the Acupuncture page.
Add a video or a slideshow to your post, article or page for visual appeal and to interest the visual learners and viewers. Get on YouTube now- there is still plenty of room. Engagement on video is growing fast and furious. Don't miss out on this.
Make sure to stay within one main keyword topic and its related keywords and use plenty of semantical terms throughout your content.
Google’s algorithm is smart but not no smart that it can read your mind. You still need to make it clear what topic you are writing about. Another perk to writing long content is that you have more areas and places within your content to sprinkle in your keyword phrases, their related semantical terms and topical relevant textual content.
To this point in this article we are at 625 words of content so far.
Here are some more ways to add more content to add to your article:
This technique also gives a nice visual appeal to your article along with helping you attain more credibility.
"When we talk about "content marketing," we mean the creation of storytelling material that attracts readers, viewers and listeners to a brand. Mashable
Writing in-depth articles which are quality rich and add value are more likely to get shared than short posts. Educating, informing and entertaining; these are the keys to getting your content shared across the social medial platforms.
Add quotes to your content articles, source your quote for credibility.
Answer questions. Make a list of all the questions that your customers, buyers, sellers ask you.
Gather your answers and write articles answering those questions. You don’t really need to create your titles in question format because the algorithms are now smart enough to know what question you are answering.
To write longer content write about more questions and answers.
Instead of the usual Top 3 or Top 5, change the content to Top 20 and Top 25, etc.
To a serious searcher, what do you think they would be more interested in, 3 or 20 things they can learn right now? Also, which one would Google like better?
Since Google is looking for “better” content it is natural that the math adds up to : longer content = better content. We know this is not necessarily true but to a math equation it is.
Check out this graph from SerpIQ from an in-depth study they did:
There is a perk you typically can get from writing longer content: more people tend to share longer content. This helps bring traffic to your site.
Keep a notebook, notes on mac or Trello with a running list of ideas to write about. Some of those you many never write about but the important part is to keep the list and keep on adding to it.
A huge time waster is sitting around trying to think of what to write your next blog post about. You can avoid this by keeping an ongoing list.
Take time aside each day - just 10 minutes will do- to get your idea muscle exercised. I like to keep mine in Trello. Here is a video tutorial playlist I created about using Trello to get organized and more.
Set a goal to come up with 10 ideas in those 10 minutes. 1 idea per minute.
Don’t judge whether they are good ideas or not. Just write them down. Of course some will be good and some will not be. The point is to get into the practice of writing them down.
Speaking of time, choose to write your content when you write the best. Some people write better at night and others early in the morning. Whenever that time is for you is when you set your time aside to write.
Make an appointment with yourself on your calendar to write and then don’t let other distractions get in your way. This is important marketing time. Your writing time should be sacred. Those around you also need to know this is your time to write, stop the interruptions.
You can also add more content by using words people who are seriously searching look up:
Add your keyword to the end of each of those words to create the layout for longer content.
Look at what your competitors are coming up for on the top 10 on Google SERPS in their lists and tip articles and do it better. Google your longtail keywords in Google’s incognito window. Check what content is ranking on the top 10 in the SERPS. Proceed to write a better, more in-depth article about the same topic. You may just outrank the competition using this technique like we did.
Add more detail to your content. Many writers in your space are not adding detail to their content. This can set you apart from the pack and help get you a spot on page one.
Go into detail on every step you write. This alone will add value and more words:).
Back up your claims with verified industry leaders. Most industry leaders publish all kinds of data, survey results and statistics.
Structure your content so that it is easy to read and easy on the eyes.
Before you publish your article make sure to apply the ‘Eye Candy’ test.
Is your article visually appealing?
Don’t make your content a wall of words. That is the fastest way to turn your readers off and they will click right off of your blog or website.
Easy ways to make your content visually appealing:
Some examples of these are throughout this post you are reading.
Make sure your content is:
People who read very fast stay on pages that have about 100 characters per line while those who read slow like to read about 55 characters per line.
Choosing a character count in the middle is best. Some tests show that 66 characters per line is best. Here are some results from some testing: http://webtypography.net/2.1.2
Also, setting your font size to 16 is now optimal. It is much easier to read.
Here are a few tips in capturing the attention of your readers longer:
Ask questions in your content. This causes the reader to hesitate and think on what you wrote.
Add your images and videos to your article or post so they peek “above the fold” encouraging the scroll.
Add down arrows for this same reason. People are curious.
The last step is to sprinkle your content with your long tail keywords and semantics of those longtail keyword phrases. Do this last so as not to stop your creative flow and the intent of your articles.
To learn more about writing with longtail keywords get started with Fast Track SEO.
Finally, make sure your article or blog page or page you are adding the longer content to is valuable to your readers. Make sure it is of high quality and relatable to your niche readers.
You want to write great content that your readers will stay on your page and read, then call you or connect with you to do business with.
By the way, I am now at 2010 words in this article. This is what it looks like to write a post or page or article with 2000 words.
If you would like to take this further ~ Text me to work with me: 561-502-1577
YouTube is Rocking Your World | Digital Marketing Trends
YouTube views are up again and there seems to be no stopping the momentum.
YouTube now has more than 1 BILLION active users! That is a billion with 12 zeros.
YouTube views are up 60% year by year! This is a marketing phenomena with huge profits and success stories for those who embraced video in the last 7 years.
I don't believe it is too late if you have not jumped on this wave. You still have time depending on your niche and the saturation of markets. I have not seen any saturation in the real estate space at all. There is a lot more room in this space to grow and capitalize on this wave.
The biggest surprise announced in Google's quarterly market update was watch times are way up on YouTube. The stats on the YouTube page are not updated very often. So you can catch the latest stats from Google's market updates.[ctt title=”Mobile Video Watch Time ” tweet=”Mobile watch time is HUGE! ” coverup=”le8fZ”]
The average MOBILE YouTube session is now 40 minutes!
Now before you start thinking about making super long videos, make sure your niche is involved in those 40 minute watches. My gut, instincts and experience in marketing tells me the 40 minute watch times are for classes, educational videos and watching YouTubers play games or applying makeup, etc.
I really don't see any data showing that these are listing videos 🚫.
As more and more channels start adding content to YouTube you will see that time increase. It is not slowing down any time soon. Be a part of the wave and this new media.
There are over 300 hours of video being uploaded to YouTube EVERY MINUTE!
More people enter YouTube from the YouTube home page than every before, in fact, the number has tripled this year over last.
We totally get this because we have a Generation Z son who is now 12 years old.
Generation Z loves YouTube, Twitch, Snapchat and Instagram. I wrote about taking our son to ArcadiaCon- a Minecraft convention here put on by young millionaire YouTubers. I learned so much more about digital marketing from these young people who learned how to build a community of raving fans around these fans watching them play video games.
Some of the young guys and gals we met make over 7 figures each year on ad share revenue! PewDiePie made $7 Million last year just from ad revenue sharing with YouTube. My son does not watch him because he uses bad language. He is not that kid friendly so if you have kids, you may want to be aware of that. My son likes Captain Sparkles and Bajan Canadian and other clean YouTubers who are very family G rated friendly.
This is so exciting! I am very excited to announce that the number of YouTube megastars earning 6 figures has increased by 50%. There is still room for more megastars.
YouTube advertisers have increased their ad spend by 60%. They certainly are not spending those dollars on ads that don't work. This is a new media as far as advertising goes. This is a great place for you to test your niche markets in and the cost of the ads is much lower than Google adwords.
YouTube has more 18-49 years olds watching than any U.S. cable network. Hmmm, maybe that is why the cable companies made those pesky nasty “little” deals with the government over so called net neutrality- you know the deal where they pretended to be against it? Perhaps they are really trying to figure out a way to recover from all those lost users on cable networks through regulatory measures.
We use Apple TV and Amazon Prime. We cut the cable ties several years ago and so happy we did. We can get YouTube right on our smart TVs. We can also watch movies from iTunes and Prime. There is no reason to pay the price of cable and waste time watching crap or the terribly untruthful media outlets these days. And we are not Generation Z. I think that the entire landscape of digital entertainment is changing and changing very fast.
The new roll out of YouTube ‘cards' is another way that marketers are looking to capitalize on YouTube. Check out the new cards on YouTube. This is a great way to add some more call to actions to your videos.
“How To…” videos are among the most watched videos. Think about ways that you can market to your niche with ‘How To' videos. Let your imagination come up with some how to videos your viewers would love to watch. There is no limit to what you can create in this area. How to searches are also among the most searched terms when doing YouTube searches.
Of course, with all things marketing and with all the data, make sure it matches your target audience before you jump on the bandwagon. But one thing is very clear- it is time to make videos attractive on all mobile devices.
While we are on the subject of video, don't forget about Facebook video, Vine and Instagram. And then there is Periscope.
Tip for using Periscope- on your iPhone when you download the app, open up your settings and click to add to iPhone library option. Then right when you start Periscoping, you will be prompted if you want to save to your phone. Click yes. You can always delete it later. When you save to your phone you can then upload your Periscope videos to your YouTube account. Then delete them from your phone. Otherwise, your livestreams will only save for 24 hours on the Periscope servers.
Tip for video editing if you are a beginner or just want to save time- there is no longer a need to have video editing software. Save the money and the learning curve. Edit right in the improved YouTube editor. We have macs and still love to work in our favorite app, Screenflow for mac. YouTube editor is so simple to use. You can add your captions, call to actions, link to your other videos, add your cards, add still shots and video… then choose music right from the YouTube music library so you don't get any Copyright flags.
Oh yes, be careful when you are Periscoping live events. Think twice before saving those to share on your YouTube channels. We Periscoped our Wellington Fireworks event for Independence Day and Wellington city played a bunch of music during the fireworks. I shared it and boom! Got 12 or more Copyright notices in less than 5 hours!!! You know, you don't think about the music when you are Periscoping because you are not the one playing the music. So be careful about that.
You should also set your account on YouTube to notify you of any alerts. That is how I found out so quickly. In this instance, I can leave it alone because I am not doing anything with the video. But there have been times when I have used our Apple Photo library slideshow music which we have permission to use and Apple owns the rights to. I get a notice and in those situations I appeal the violation because we do have permission to use the music, I win every time I appeal. So don't be afraid to appeal if you get flagged for music that you do have permission to use.
To get started making videos set aside time each week to do so. The fastest way to do video is to choose a day each week where you go out to take video. You can most likely get enough video shot for an entire month of short 60 second videos. Taking all your videos on one day will save you a lot of time.
Then choose another day to edit your videos. Choose another day to upload them. Then the next day you can do your SEO for your videos. Publish about 2 to 3 videos a week and you should be set.
Then you can take those 60 second videos and create shorts from them to upload to Vine and Instagram.
Strive over time for excellence but drop the perfection disorder at the door. Good is good enough!
Take action now. Start making videos!
Listing Experts Academy Members are ROCKING the SERPS!!!
This is so exciting. There is nothing that makes a coach or teacher more excited than witnessing and being a part of the student's (members) successes.
When you follow the steps that are set forth in a systematic fashion you get results.
Taking your listings back has been a huge part of Listing Experts Academy for over a year now. It is awesome to see LEA members' listings on page one on Google.
There was a time when SEO gurus would make fun of you if you tried to rank your listings on page one for address. Well, they can laugh while you get more listings and more buyers because now it is very important to have your listings ranking by address.
Buyers drive by your listings. They don't want to talk to you because they may not be ready to buy yet, they don't want the pressure and a thousand other reasons so they don't call you.
But they do Google the address!
Take back your listings.
Then there are your niche keywords. Can you overcome the big box sites on the SERPS?
Of course you can! You do this by knowing your niche, speaking directly to your avatar and engaging them into your conversation. This builds trust, then the best part of all, the prospective buyer or seller call you because they actually want to work with you.
That does not happen with lead generation done mega style or with PPC campaigns.
This happens one customer at a time. One call at a time. It works.
But don't take my word for it… check out this climbing up the SERPS by some of our Listing Experts Academy members.
This member has been applying SEO steps for only 2 months:
The following screenshot is for a brand new website – still in the design phase, already picked up by Google for our keywords.
We are on page 1 already in just 2 weeks after designing the home page and blog page:
After doing our listing syndication steps in #Take Back Your Listings and after ActiveRain got it's own domain back,
check out the SERPS! #6 and #7 is our ActiveRain blog and # 9 and #10 is our brand new website I am building for this community:
Here is another Listing Experts Academy member's review of how she is doing with the academy:
No, this is not a get rich scheme. This is not a short cut product. It does take effort and consistency.
I add new content all the time to Listing Experts Academy.
The latest addition has been my live Fast Track SEO training modules. We are currently on Module 3 so there is still plenty of time for you to get in on the live action and Q & A sessions!
I also have some surprise trainings coming up!
The best part about Listing Experts Academy is that right now you are grandfathered in to a lifetime membership with NO annual renewal membership fees, no monthly fees.
Join Listing Experts Academy today by texting me at 561-502-1577. We can go over your options.
Get rocking with the rest of our Listing Experts Academy members.
Real Estate Best Practices SEO
There are many different opinions on the SEO streets about how to apply your SEO to your real estate websites and blogs.
There are some SEO steps that are universal which all agree are important:
a) Use your keywords in your title tag
b) Write a compelling description tag ( this is what people will compel people to click on)
c) Add at least one image to your post or page
d) Add alt 1 and alt 2 tags to your images
What most SEO experts don't tell you is that you not only need to write great content but you must know who you are speaking to.
You must know your avatar.
You must do the work to get down to the very deep essence and nature of your avatar ( your ideal client).
Check it out- connecting to your avatar works:
From Corinne Guest:
“Oh the deep psychology of it all. My Avatar just called! Another downsizing buyer and seller from a niche web site. It's amazing how this works.”
and then she said this:
“Loving the phone calls. So much better than any other form of connection, it's when I can be me.”
and she also said this about her Listing Experts Academy membership:
“Wow, talk about break through. I just spent 3 hours doing the Avatar homework. Ok so I had some input from hubby but it was amazing to learn I am working with the wrong buyers 90% of the time. One of my avatars was for buyers, and when one called this morning, after a brief conversation, I fired her. She is now someone else's nightmare. The other 4 are for sellers and is going to make the next part so easy to follow through on.
Why did I not sign up for this program earlier…….??? I see more happiness in my future.”
Remember that when you sign up for Listing Experts Academy, Fast Track SEO with live training webinars are included in your Lifetime Membership.
Text me to work with me: 561-502-1577.
Try out my 3 free trainings that I created for Fast Track SEO:
See you at the top!
Fast Track SEO Free Video Trainings are Live
Did you get your #FastTrackSEO training videos?
My iphone text is buzzing with texts about what people are learning from my video trainings!
My email inbox is full of replies and compliments about the value people are getting from my video trainings!
This is SOO exciting!!!! I am so happy that my time and effort to help others get their SEO on is really being not just appreciated but used as well!
Here are some comments coming in:
Go here to get your free training videos:
There are 2 videos live right now just for you!
Don’t miss out because I am taking these down at the end of May!!!
If you missed your first video training, no worries, go to this link:
and you can click on the first video and the second video at the top of the page.
The third video will be ready on Thursday.
See you at the Top!