Category Archives for "Real Estate SEO"
What is the best way to beat the ZTR's?
This was the #1 question in my biggest question about SEO and online branding survey. Thanks to all of you who participated in the survey! Listen to my podcast about one of the most important parts of succeeding at beating out your competition online.
You can listen to my podcast by clicking on the link above and the audio file will download to your computer.
Or you can listen to it on my iTunes channel.
Just a quick note to let you know that the Early Bird notifications for #FastTrackSEO is shutting down in 4 days.
I don't want you to miss out on being first in line for Fast Track SEO when it launches on May 26, 2015.
The Early Bird list is shutting down on Friday May 15th.
Here is the link in case you are not on the list yet:
You don't want to miss out because I can only take 200 members in Fast Track SEO since I will be teaching the webinars live and want to make sure I have time to answer all your questions.
Real Estate SEO Best Practices: Your Questions Answered!
Your Biggest SEO and Branding Questions Answered
The survey results are in. Thank you for helping out with submitting your biggest questions about your Search Engine Optimization for REALTORS® and small business owners.
As I am putting together Fast Track SEO for you I wanted to make sure that ALL your important questions get answered.
In case you did not get to submit your question there are still a few more days for you to do so. But wait until you finish reading this blog post. There are important SEO lessons in this post.
And submit the one big question you want me to answer for your SEO and online marketing.
The most asked question in the survey is:
What is the best way to beat ZTR? ( Those are initials for the top websites that show up for many real estate terms). We don't spell those names out because that only adds more authority to them. I think you can figure out who those are.
We will be covering this topic in depth in #FastTrackSEO.
This has become a thorn in our sides however we can come up with creative solutions to solve this problem.
I like to call this “Learning how to fly under the radar of the ZTR”.
The best and fastest way for you to compete with these sites for placement on page one of the search engines like Google is to find long-tail keywords that they are not ranking well for.
By default they will rank for anything that is real estate specific whether they have the content or not, whether they are optimized or not for those keywords.
Don't be afraid when you see them on page one for your keywords.
If you are going after long-tail keywords in niches that are difficult for a big company to rank for you will be able to take over their spots on page one.
Even though some of these companies pay hundreds of thousands of dollars each month on Google adwords campaigns and on SEO services- they will not be able to cover every single niche in real estate.
If you don't know what a long-tail keyword is don't worry- I will explain all about it in a way that you can understand during the course.
But the short definition is:
A long-tail keyword is a search phrase that is not the typical general term that a searcher types into the Google search field.
The opposite of a long-tail keyword is a short-tail keyword.
A short-tail keyword is a search phrase like: Florida Real Estate.
The big companies rank for that term and we say: let them! Florida real estate is actually a terrible keyword phrase. It is considered short-tail because it has a lot of people searching with that term.
Let's look at some facts:
We go back to what I have been teaching for many years now ~ specialists make more money than generalists. Being a generalist on the internet is a recipe for failure. You can not compete on that level nor do you want to. We will be going over some case studies to show you why you don't want to go general online. Well, actually you should not be a generalist off line either:).
Put your creative hat on. Think about your target market. Think about your avatar and really get into the mind and soul of your ideal client or customer.
Drill down into lifestyles. It is very difficult for the big guys to dominate in lifestyle niches. This is where I see agents, entrepreneurs, small business owners, mortgage brokers and professionals have the most success.
So a long-tail keyword is going to be more like this one:
St Augustine Historic Homes for sale.
Z does not even have the top spot on page one for that term. You can kick them to the side of the road with good proper SEO and great detailed content. The content for this keyword is endless and it is exciting. If you have the passion for historic homes, you will be blessed with not just customers but also the ability to position yourself as the expert in historic homes. The possibilities are endless.
What are you waiting for?
There are a lot of interesting facts about historic homes and keywords surrounding that phrase that the big guys just will not compete for. If they dominate for these terms as you keep drilling deep into your ideal customer's searches the harder it will be for them to keep the top spaces for those terms. This is because they are not trying to dominate for those terms. They are not optimized for those terms but no one else is either. So Google puts the next best thing, them, up there because that is who Google trusts with authority over anything real estate related.
This is great for us. Great for you!
All you need to do is apply good SEO best practices on your posts, pages and off your website too!
Before FastTrackSEO starts we are going to break this down into two categories:
1. Your listings- listing syndication done correctly will help you get your listing addresses on page one.
2. Your long-tail Keywords- drill down into very specific niches. I will explain why this works and show you how you can do this too.
I am creating 3 free training videos for you to learn from before Fast Track SEO starts up. I will show you how to do your longtail keyword structuring and how to get your listing addresses to show up on page one and why you want to do this.
These sessions are very important for your online marketing to succeed. You will want to make sure that you watch each of these free training videos.
After you watch the 3 training videos I will open up the shopping cart so that you can be one of the first 50 people to sign up for the course. The course is only open to 200 people for our live webinar sessions and Q & A sessions. It is important to watch your email inbox for these announcements later on this month.
Make sure that you have signed up on our Early Bird Notification list in order to get these training videos sent to your email inbox.
You can sign up here:
There are only 11 days left to get on the Early Bird Notification list. The Early Bird Notification list will be the people who get first chance at signing up for my Fast Track SEO course. Remember, this course is only available to the first 200 people who sign up for the course. The first 50 people who sign up will get a $500 discount off of the course. The first 100 people who sign up for the course will be placed in a drawing to win a one hour strategy session with me. One person will win that drawing.
The course- #FastTrackSEO – (as long as I don't have any emergencies) will start on Monday June 1, 2015. All live sessions will be recorded as long as there are no technological glitches during the recordings. If that happens, then I will re-record the session without the live audience. So no matter what happens, you will get the recordings in case you are showing a house or getting a listing and can not make all the live sessions.
See you at the top! I know you can do this!
#FastTrackSEO: Special Rates for Early Bird Notification members
Be one of the first 50 people to sign up for Fast Track SEO when it launches towards the end of May and receive a $500 discount!
Be one of the first 100 people to sign up for Fast Track SEO when it launches and you will be entered into a drawing for a one hour strategy session, one on one with me, valued at $600.
Make sure you are one of the ONLY 200 people who will be in Fast Track SEO live webinars and live Q & A sessions. Yes, we will record the webinars but you want to be there on the webinar so you don't miss the live action!
How can you be sure you won't miss all these exciting perks? Sign up right now to be on my Early Bird Fast Track notification list ~ this way you will be notified when we open the shopping cart and when you will be able to join Fast Track SEO.
Get on the list now: https://coachkaterina.leadpages.net/fasttrackwebinar/
The Early Bird notification list will be closing down soon in about less than 2 weeks so make sure you take action today and get on the list.
Fast Track SEO modules will be packed with steps you can take fast and right away to start ranking on the search engines.
Check out what other agents say about my SEO courses:
“This post is one that applies to all real estate agents who are concerned about how they will improve business in 2015. This past year was a good one, and many did make more money than they expected. A small investment that will yield great rewards lies in this blog post. Read it and then take the next step and have a conversation with Katerina Gasset about which course she recommends for your level of experience with online marketing.
Mine was SEO to the TOP, and I'm so thankful to Katerina that I enrolled and was able to absorb some of her vast knowledge of SEO. Blogging is not a great expense, but if you are not approaching it properly, it's useless. Learn the basics and run with it. Learn the more advanced information and really reap the rewards. Katerina has it all, and she offers this information for pennies. Literally, in the full scope of this topic, it's pennies.
Start 2015 on the right track by investing in YOUR EDUCATION so that your business will grow and YOUR POCKETS WILL FILL!!! ” ~ Barbara Todaro – REALTOR®
Get on the Early Bird notification list now: https://coachkaterina.leadpages.net/fasttrackwebinar/
RealBird Webinar Replay- Did you miss the RealBird webinar?
We had an awesome turnout with almost 300 people registered for the webinar on a busy spring morning!
In case you registered but could not make the webinar- Gabe sent you all the recording via email. So check it out.
If you did not register you can still have one last chance to watch the replay of the webinar.
This webinar is sure one you don't want to miss if you are interested in taking back your listings and marketing on the internet for sellers and buyers.
Learn how to take control of your own listings so that you can get credit where credit is due.
RealBird is a great partner to real estate agents because they are not a middle broker or a lead syphoner. All your leads go directly to you in your email inbox. You only pay $99 per year for RealBird- you can not go wrong!
You get all the single property websites you need for your listings in that one low price plus home search and widgets to put on your posts and blogs. You can also now get SMS which is working awesome to drive leads into your funnel.
My webinar is packed full of great tips and actual step by step guides on how to marketing your listings on the internet.
Make sure you don't miss your chance to watch the webinar.
Yes, it is an hour of your time and your life- invest one hour into your business… I promise… you will be glad you did!
Again, here is the link to watch the webinar: https://coachkaterina.leadpages.net/realbirdreplay-/
Make sure that you watch the webinar because there will be a pop up message about a HUGE discount for #Fast Track SEO available to you. During the webinar I explain what you need to do to get in on my newest launch- #Fast Track SEO.
See you at the top!
It's April 21st today. Unless you've been living under a rock, you know today is the day that Google's Mobile Algorithm sets in.
Actually, there has already been movement in the SERPS for a couple of months now regarding Mobile Friendly sites.
First of all, it is NOT the end of the world. So if you are panicking because your site is still not mobile friendly, relax.
There is a lot of “end of the world for your website” rumors and such all over the internet and on social media and landing in your email inbox.
I am not diminishing the importance of being Mobile Friendly. I just want you to know the facts and what can you do to fix your site if you are not passing the Google Mobile Friendly test.
Your site won't be de-indexed or punished for not being mobile friendly.
Google is not trying to punish us. In fact, this is the first time in the history of Google that they have actually come out publicly to announce an algorithm change. That is unprecedented. That right there, tells us that they are giving us fair warning of this change and they also know that this will affect SO many businesses that they gave plenty of time for site owners to make sure their sites are mobile friendly.
What is going to happen is that if your site is not mobile friendly- it will have an impact on the Mobile Search rankings.
Google will show the mobile friendly websites first in the mobile search results. They are not getting rid of your site.
What this means is that Google is going to detect those who are on mobile devices when they are searching. Those results will appear to the searcher who is searching for keywords on their phones.
So if your site is not mobile friendly your rankings will take a beating. But let's say that your competitors are also NOT mobile friendly:). Well, we shall see what this looks like starting today! It is best to be the first one mobile friendly!
BUT this does not apply to your desktop rankings. And Google has announced this will also not apply to iPads and other devices like that. It does not apply to laptop rankings.
What can you do right now, today to get your site mobile friendly?
Before you do anything make sure your site's theme does not have a mobile update.
Sometimes all you need to do is update your theme in your wordpress dashboard and you are set.
This is a quick band-aid that you can do right now if you have a wordpress website:
1. Go to your wordpress dashboard.
2. Move your mouse over “appearance”.
3. Click on “themes”.
You will see these free wordpress themes:
4. Choose any of these themes. Remember, these are not a permanent resolution. But all of these are updated constantly by wordpress. They are the only safe free themes that you can apply.
5. Click on the theme and then click “activate”.
Warning: You won't lose your posts, tags, categories, etc. You may lose other data. Always do a back-up of your site first. There are no guarantees that some of your data won't appear wonky or have alignment issues, etc. We are not responsible for anything that goes amiss on your site or anything else happens to your site.
Now go to the Google Mobile Friendly testing page here:
Add the URL of your site there and it will run a test on your site.
This fast fix is temporary but it gets your site to pass the test. Then you can start working on getting another theme that is mobile friendly.
Mobile Friendly and Responsive are not the same thing.
A mobile friendly site must be usable, legible and available.
Mobile Friendly means that someone searching on their phone clicks your website they get a mobile version of your website. Here is an example of what that might look like:
What is important for Mobile Friendly:
* Large text that's easy to read ( I've been saying this for years:))
* The content fits on the small screen
* Well- spaced links
* Mobile friendly plugins
You are not alone if you are not mobile friendly. Over 40% of the Fortune 500 companies are NOT mobile friendly.
Mobile search is so important today and Google knows that. That is why they are working to make sure that the search that mobile users receive is a great experience. 67% of all searches are from mobile devices now. Google is not making money on mobile search because people don't like the mobile web experience they are getting. Google needs to make money somehow on all this mobile search.
One way they can do that is to force website owners to make their websites mobile friendly so that the user experience becomes a good one, then Google will be able to monetize better.
Responsive design means that your website will adjust to any screen that it is on. Your site determines what someone is searching on – desktop, laptop, smart phone or iPad. It also fits to the size of the screen that is viewing the site. That means that your responsive website looks good on a 21 inch screen or a 12 inch screen.
It is important that your end goal should be for your website to become responsive. There are a lot of great responsive themes on the market.
Right now it is more important for your site to be mobile friendly versus responsive because that is what Google is focusing on right now.
However, the problem that happens with mobile friendly is that ALL your pages may not be mobile friendly. The question arises is:
Will Google rank your pages or just your site?
Right now Google says it is page by page. But we all know that Google changes:).
If your site is mobile friendly with 50% of your pages but your competitor has 70% pages mobile friendly – is that going to hurt your rankings?
Google has not indicated how this will affect your rankings.
What if you know your site is mobile friendly but you are still failing Google's mobile friendly test?
This could be a very simple issue with your wordpress settings. Check your settings.
Make sure the box is NOT checked where the arrow indicated in the above screenshot.
Google bots can not crawl your site in order to even check to see if your site is mobile friendly and worse yet, your site won't get indexed.
Feel free to contact me to go over your website options. We can go over your site together and figure out your best course of action in moving forward and becoming mobile friendly and/or responsive.
Welcome to another episode of my podcast.
This podcast is especially created for real estate agents.
Why is it so important to control how and where you market your listings on the internet?
Find out in this episode of my podcast for Digital Marketing Strategies.[powerpress]http://katerinagasset.com/wp-content/uploads/2015/04/Take-Back-Your-Listings-.m4a[/powerpress]
You can click on the above image to download this podcast episode to your computer or device.
Take Back Your Listings – Real Estate SEO Podcast:
0:11 – Take back your listings
01:37 – How Virtual Assistants can help you on marketing your listings
02:31 – #TakeBackYourListings
03:41 – Syndicating your listings automatically
02:28 – Take back your listing movement
05:34 – SEO your Listings
06:35 – Listings Experts Academy
07:31 – Own your Listings
Or you can click here to subscribe to my iTunes podcast channel and you can also listen to past episodes of my podcast.
Click on this link to go to my iTunes channel: https://itunes.apple.com/us/podcast/rising-above-noise-growth/id810838153
Join My Free Facebook Group: Digital Marketing Strategies
Click here to join now: https://www.facebook.com/groups/1389730414671034/
This is a closed group on Facebook.
You can set up notifications to be alerted when someone posts to the group.
I add posts about different Digital Marketing Strategies for Real Estate and other professionals.
You do need to request an invite. When you click on the group- it will tell you that.
It is much faster to post tips that only take one paragraph or so in a Facebook group than on a blog.
See you at the top!
The last few weeks have been busier than normal. What else is new, right? But really, it has been super busy. I've been working on creating a huge new project that has been keeping me up at night. Being busy is actually a good thing. I would rather be actively engaged in good causes than be bored or lazy.
This project has been on my mind for a couple of years now but I did not know how exactly to put it all together. I am so excited about this new project.
The reason I'm so excited is this focuses on answering the question that has been keeping me up at night:
“How can I help busy real estate agents to get their SEO best practices up and running faster and more efficiently? In other words, what exactly would this look like? What does it take to get on the #FastTrack to SEO your site to the top of the search engines and still be able to work with buyers and sellers and not go broke?”
I realized it has been over 10 years now since I started learning about SEO and applying all that I learned to our real estate company website and our brand. Zig Ziglar once said, “if you want to be an expert in a subject study one hour a day for five years and you will know more than most people who are in that field.” I did the math and started studying about SEO for 6 to 8 hours a night when the rest of the family was sleeping. In one year, I was able to apply what I learned.
Blogging about SEO and creating tutorials for agents to follow, sharing our successes and helping ActiveRain members was how it all got started with paying it forward. Back in the day, there was no ActiveRain University.
This is what inspired me to create the popular course: SEO to the Top. For years agents have been taking SEO to the Top modules and trainings.
It seems as though time keeps going by faster and faster. This got me to thinking about how Universities and High Schools now offer fast tracks to get through school faster and more efficiently.
Over the years I've had the opportunity to personally coach individual agents just like you. This has helped me create more efficient programs and modules for you to use in your marketing and businesses.
I've also had the awesome blessing of helping many of these agents rise to the top of the search engines. Agents who have applied what I teach enjoy page one placement for their keyword phrases which results in listings and buyers as well as very good branding.
Through this journey I kept not only a watchful eye, performed testing on keywords and other SEO strategies but also kept data and notes on which techniques are getting real estate agents up to the top of google faster than before. Over 10 years of data, of defining, of testing and of learning from the great masters of SEO on the internet has transformed into #FastTrackSEO to the Top.
The point is during that time I've amassed an incredible amount of knowledge, skills, information and applications about what it takes to get to page one on Google and the other search engines which in turn you can then apply to hopefully get the same benefits as I have and all the agents whom I have helped have.
So why would any of this keep me up at night?
Simple. It's one thing to know this stuff. It is something quite different to take everything about the SEO best practices and put it into some kind of immediately usable format that can help you to get to where you want to go more rapidly.
Well, I have it figured out. It's take a long time and it's a lot of work putting it together, but I have now built a full out end to end system which will teach anyone how to do this including you and other busy agents.
I'd like to share more specifics about the actual #FastTrack SEO to the Top path however there are still some more pieces to get nailed down. For one thing, I'm trying to decide how many people I can accommodate and I don't want to raise expectations and then not be able to meet those obligations. And the last thing I want is a bunch of disappointed agents on my hands!
Do you have 1 minute to help me help you to #FastTrack your SEO strategies?
There is one other thing…
You see, I like think I've covered all of the elements of my new #FastTrackSEO to the Top system. In fact, I'm thrilled to say after two years of hard work I'm about to finalize everything for this system.
But before I do, I want to make sure I've covered all the bases. This is where you come in….
I want know your thoughts about fast tracking your SEO strategies and best practices.
I've made it incredibly easy for you to send your thoughts and ideas to me. Just click here right now:
Now, I can't promise an individual answer to each of your questions and comments- with over 2500 subscribers on ActiveRain and over 4500 followers on Facebook there is no way that I can do that. But I can promise you that I will be personally reading each and every one of your questions- and I might be answering some of those on my blog.
Thanks in advance for sharing your questions with me, I promise I will take good notes!
Remember to click the link below to send me your SEO questions. I really appreciate your help!