Category Archives for "seo for agents"

Real Estate SEO Best Practices: Your Questions Answered!

Take back your listings Real Estate SEO

Real Estate SEO Best Practices: Your Questions Answered! 

Your Biggest SEO and Branding Questions Answered 

The survey results are in. Thank you for helping out with submitting your biggest questions about your Search Engine Optimization for REALTORS® and small business owners. 

As I am putting together Fast Track SEO for you I wanted to make sure that ALL your important questions get answered. 

In case you did not get to submit your question there are still a few more days for you to do so. But wait until you finish reading this blog post. There are important SEO lessons in this post. 

Go to: https://www.surveymonkey.com/s/FastTrackSEO

And submit the one big question you want me to answer for your SEO and online marketing. 

The most asked question in the survey is: 

What is the best way to beat ZTR? ( Those are initials for the top websites that show up for many real estate terms). We don't spell those names out because that only adds more authority to them. I think you can figure out who those are. 

We will be covering this topic in depth in #FastTrackSEO. 

This has become a thorn in our sides however we can come up with creative solutions to solve this problem. 

I like to call this “Learning how to fly under the radar of the ZTR”. 

The best and fastest way for you to compete with these sites for placement on page one of the search engines like Google is to find long-tail keywords that they are not ranking well for. 

By default they will rank for anything that is real estate specific whether they have the content or not, whether they are optimized or not for those keywords. 

Don't be afraid when you see them on page one for your keywords. 

Real Estate SEO longtail keyword fast track seo best practices

If you are going after long-tail keywords in niches that are difficult for a big company to rank for you will be able to take over their spots on page one. 

Even though some of these companies pay hundreds of thousands of dollars each month on Google adwords campaigns and on SEO services- they will not be able to cover every single niche in real estate. 

If you don't know what a long-tail keyword is don't worry- I will explain all about it in a way that you can understand during the course.

But the short definition is:

A long-tail keyword is a search phrase that is not the typical general term that a searcher types into the Google search field. 

The opposite of a long-tail keyword is a short-tail keyword.

A short-tail keyword is a search phrase like: Florida Real Estate. 

The big companies rank for that term and we say: let them!  Florida real estate is actually a terrible keyword phrase. It is considered short-tail because it has a lot of people searching with that term.

Let's look at some facts: 

  • Florida is a huge state! It takes 5 hours to drive from Key West to Wellington and then another nearly 6 hours to drive from here to Tallahassee = total to drive from end of the state to another is 11 hours.
  • Someone searching for Florida Real Estate has NO idea where in Florida they want to live. Are you really going to drive across the state to show property? I highly doubt that is a wise investment of your time. 
  • You really don't have the funds to invest to dominate for this term, nor should you want to. It is NOT the highest and best use of your time or your money. 

We go back to what I have been teaching for many years now ~ specialists make more money than generalists. Being a generalist on the internet is a recipe for failure. You can not compete on that level nor do you want to. We will be going over some case studies to show you why you don't want to go general online. Well, actually you should not be a generalist off line either:). 

Put your creative hat on. Think about your target market. Think about your avatar and really get into the mind and soul of your ideal client or customer. 

Drill down into lifestyles. It is very difficult for the big guys to dominate in lifestyle niches. This is where I see agents, entrepreneurs, small business owners, mortgage brokers and professionals have the most success. 

So a long-tail keyword is going to be more like this one:

St Augustine Historic Homes for sale

Z does not even have the top spot on page one for that term. You can kick them to the side of the road with good proper SEO and great detailed content. The content for this keyword is endless and it is exciting. If you have the passion for historic homes, you will be blessed with not just customers but also the ability to position yourself as the expert in historic homes. The possibilities are endless. 

What are you waiting for? 

There are a lot of interesting facts about historic homes and keywords surrounding that phrase that the big guys just will not compete for. If they dominate for these terms as you keep drilling deep into your ideal customer's searches the harder it will be for them to keep the top spaces for those terms. This is because they are not trying to dominate for those terms. They are not optimized for those terms but no one else is either. So Google puts the next best thing, them, up there because that is who Google trusts with authority over anything real estate related. 

This is great for us. Great for you! 

All you need to do is apply good SEO best practices on your posts, pages and off your website too! 

Before FastTrackSEO starts we are going to break this down into two categories: 

1. Your listings- listing syndication done correctly will help you get your listing addresses on page one. 

2. Your long-tail Keywords- drill down into very specific niches. I will explain why this works and show you how you can do this too. 

I am creating 3 free training videos for you to learn from before Fast Track SEO starts up. I will show you how to do your longtail keyword structuring and how to get your listing addresses to show up on page one and why you want to do this. 

These sessions are very important for your online marketing to succeed. You will want to make sure that you watch each of these free training videos. 

After you watch the 3 training videos I will open up the shopping cart so that you can be one of the first 50 people to sign up for the course. The course is only open to 200 people for our live webinar sessions and Q & A sessions. It is important to watch your email inbox for these announcements later on this month. 

Make sure that you have signed up on our Early Bird Notification list in order to get these training videos sent to your email inbox. 

You can sign up here:

https://coachkaterina.leadpages.net/fasttrackwebinar/

There are only 11 days left to get on the Early Bird Notification list. The Early Bird Notification list will be the people who get first chance at signing up for my Fast Track SEO course. Remember, this course is only available to the first 200 people who sign up for the course. The first 50 people who sign up will get a $500 discount off of the course. The first 100 people who sign up for the course will be placed in a drawing to win a one hour strategy session with me. One person will win that drawing. 

The course- #FastTrackSEO –  (as long as I don't have any emergencies) will start on Monday June 1, 2015. All live sessions will be recorded as long as there are no technological glitches during the recordings. If that happens, then I will re-record the session without the live audience. So no matter what happens, you will get the recordings in case you are showing a house or getting a listing and can not make all the live sessions. 

See you at the top! I know you can do this! 

#Fast Track SEO: Special Rates for Early Bird Notification members

 

#FastTrackSEO: Special Rates for Early Bird Notification members 

Be one of the first 50 people to sign up for Fast Track SEO when it launches towards the end of May and receive a $500 discount! 

Be one of the first 100 people to sign up for Fast Track SEO when it launches and you will be entered into a drawing for a one hour strategy session, one on one with me, valued at $600. 

Make sure you are one of the ONLY 200 people who will be in Fast Track SEO live webinars and live Q & A sessions. Yes, we will record the webinars but you want to be there on the webinar so you don't miss the live action! 

How can you be sure you won't miss all these exciting perks? Sign up right now to be on my Early Bird Fast Track notification list ~  this way you will be notified when we open the shopping cart and when you will be able to join Fast Track SEO.

Get on the list now: https://coachkaterina.leadpages.net/fasttrackwebinar/

 

The Early Bird notification list will be closing down soon in about less than 2 weeks so make sure you take action today and get on the list.  

Fast Track SEO for Real Estate Agents

 

Fast Track SEO modules will be packed with steps you can take fast and right away to start ranking on the search engines.  

Check out what other agents say about my SEO courses: 

“This post is one that applies to all real estate agents who are concerned about how they will improve business in 2015. This past year was a good one, and many did make more money than they expected. A small investment that will yield great rewards lies in this blog post. Read it and then take the next step and have a conversation with Katerina Gasset about which course she recommends for your level of experience with online marketing.

Mine was SEO to the TOP, and I'm so thankful to Katerina that I enrolled and was able to absorb some of her vast knowledge of SEO. Blogging is not a great expense, but if you are not approaching it properly, it's useless. Learn the basics and run with it. Learn the more advanced information and really reap the rewards. Katerina has it all, and she offers this information for pennies. Literally, in the full scope of this topic, it's pennies.

Start 2015 on the right track by investing in YOUR EDUCATION so that your business will grow and YOUR POCKETS WILL FILL!!! ” ~  Barbara Todaro – REALTOR® 

Get on the Early Bird notification list now: https://coachkaterina.leadpages.net/fasttrackwebinar/

 

RealBird Webinar REPLAY – Did you miss the RealBird webinar?

RealBird Webinar Replay- Did you miss the RealBird webinar? 

We had an awesome turnout with almost 300 people registered for the webinar on a busy spring morning!

               Katerina Gasset Guest Speaker RealBird Webinar Fast Track SEO

In case you registered but could not make the webinar- Gabe sent you all the recording via email. So check it out. 

If you did not register you can still have one last chance to watch the replay of the webinar. 

Go here: https://coachkaterina.leadpages.net/realbirdreplay-/

This webinar is sure one you don't want to miss if you are interested in taking back your listings and marketing on the internet for sellers and buyers

Learn how to take control of your own listings so that you can get credit where credit is due. 

RealBird is a great partner to real estate agents because they are not a middle broker or a lead syphoner. All your leads go directly to you in your email inbox. You only pay $99 per year for RealBird- you can not go wrong! 

You get all the single property websites you need for your listings in that one low price plus home search and widgets to put on your posts and blogs. You can also now get SMS which is working awesome to drive leads into your funnel. 

My webinar is packed full of great tips and actual step by step guides on how to marketing your listings on the internet. 

Make sure you don't miss your chance to watch the webinar. 

Yes, it is an hour of your time and your life- invest one hour into your business… I promise… you will be glad you did! 

Again, here is the link to watch the webinar: https://coachkaterina.leadpages.net/realbirdreplay-/

Make sure that you watch the webinar because there will be a pop up message about a HUGE discount for #Fast Track SEO available to you. During the webinar I explain what you need to do to get in on my newest launch- #Fast Track SEO. 

See you at the top! 

Realbird Webinar- Guest Speaker- Katerina Gasset 2015

RealBird Webinar- Guest Speaker- Katerina Gasset for April 22- 2015 at 11:00 a.m. – 12:00 p.m. Eastern Time 

I am going to be the guest speaker on the Realbird webinar on Wednesday April 22, 2015.     RealBird Webinar Katerina Gasset speaking

#FastTrackSEO and #TakeYourListingsBack will be the highlights of this webinar. 
Regaining control of your listings has never been more important, learn why and how you can take back your listings and then use smart SEO best practices to get more eyeballs on your listings using powerful tools like Realbird and social media. 
You will discover the 5 Secrets to Success for syndicating your listings and getting listings from your online marketing. 

Here is the webinar registration link: 
Register soon as there are limited spots on the webinar. 
This webinar will be recorded and as long as there aren't any tech glitches. The recording link will be sent to all registered attendees so even if you are going to miss the webinar please register in order to be sure to get your link to the recording. 
Check out what agents say about Realbird Webinars with Katerina Gasset: 
“I am going to watch the video over and over, Gabe, think this has really changed my life!!  I love Erich, but for some reason, I have a tough time, whether it is off on “side bar” or really, I am sure it is just me.  I have taken the WordPress and still faltering around. But Katerina made me  feel empowered and refreshed!!  Thanks so much for you, the company and for sure Erich that makes some of these coaches so awesome and give their free time.

Warmly, Linda”
Realbird Webinar Katerina Gasset Speaker

 

 

Barbara Martino-Sliva Wins Award: Favorite REALTOR® in Vero Beach

Barbara Martino-Sliva
Barbara Martino-Sliva is one of our Listing Academy Members. She has a lifetime membership. She has learned a lot from the modules and bonus trainings. I am privileged to live not too far from Barbara and we even had a one on one private consulting session in person. She knows how to apply SEO and be the online marketing dominator for the exclusive waterfront neighborhoods in Vero Beach Florida.  She works the high-end luxury market.
Barbara Martino-Sliva
She won the “Favorite REALTOR®” award in Vero Beach Florida. Here is what she said about the award:
This was an on-line poll by TCChronicle.com and it was conducted on-line from February 2 through March 9.
I was one of 5 Realtors nominated and I received more than 42% of the more than 5,220 votes placed. So, then I was voted “Favorite Realtor” in Vero Beach!
 I am also in the 1% of all Realtors on Trulia,  I am an Ambassador at Active Rain the larges Realtor network in the country and named one of the “Red Hot Realtors of Vero Beach” by Vero's Newsweekly.
 I am Barbara Martino-Sliva of Dale Sorensen Real Estate and I work out of the office on Cardinal Drive on the Barrier Island of Vero Beach.
 “I love Real Estate…..and I guess it shows”
We excitedly congratulate Barbara Martino- Sliva for winning this award.

[ Podcast ] Take Back Your Listings- Real Estate SEO

[Podcast] Take Back Your Listings- Real Estate SEO

Welcome to another episode of my podcast.

This podcast is especially created for real estate agents.
Why is it so important to control how and where you market your listings on the internet?

Find out in this episode of my podcast for Digital Marketing Strategies.

[powerpress]http://katerinagasset.com/wp-content/uploads/2015/04/Take-Back-Your-Listings-.m4a[/powerpress]

You can click on the above image to download this podcast episode to your computer or device.

Take Back Your Listings – Real Estate SEO Podcast:

0:11 – Take back your listings

01:37 – How Virtual Assistants can help you on marketing your listings

02:31 – #TakeBackYourListings

03:41 – Syndicating your listings automatically

02:28 – Take back your listing movement

05:34 – SEO your Listings

06:35 – Listings Experts Academy

07:31 – Own your Listings

 

Or you can click here to subscribe to my iTunes podcast channel and you can also listen to past episodes of my podcast.

Click on this link to go to my iTunes channel: https://itunes.apple.com/us/podcast/rising-above-noise-growth/id810838153

Join My Free Facebook Group: Digital Marketing Strategies

Join My Free Facebook Group: Digital Marketing Strategies

Click here to join now: https://www.facebook.com/groups/1389730414671034/

This is a closed group on Facebook.

You can set up notifications to be alerted when someone posts to the group.

I add posts about different Digital Marketing Strategies for Real Estate and other professionals.

You do need to request an invite. When you click on the group- it will tell you that.

It is much faster to post tips that only take one paragraph or so in a Facebook group than on a blog.

See you at the top!

Digital Marketing Strategies by Katerina Gasset

 

When It Comes to Your Digital Marketing Strategy, Taking the First Step Can Make or Break You

#FastTrackSEO

The last few weeks have been busier than normal. What else is new, right? But really, it has been super busy. I've been working on creating a huge new project that has been keeping me up at night. Being busy is actually a good thing. I would rather be actively engaged in good causes than be bored or lazy. 

This project has been on my mind for a couple of years now but I did not know how exactly to put it all together.  I am so excited about this new project. 

The reason I'm so excited is this focuses on answering the question that has been keeping me up at night: 

“How can I help busy real estate agents to get their SEO best practices up and running faster and more efficiently? In other words, what exactly would this look like? What does it take to get on the #FastTrack to SEO your site to the top of the search engines and still be able to work with buyers and sellers and not go broke?” 

 

#FastTrackSEO

 

I realized it has been over 10 years now since I started learning about SEO and applying all that I learned to our real estate company website and our brand. Zig Ziglar once said, “if you want to be an expert in a subject study one hour a day for five years and you will know more than most people who are in that field.” I did the math and started studying about SEO for 6 to 8 hours a night when the rest of the family was sleeping. In one year, I was able to apply what I learned. 

Blogging about SEO and creating tutorials for agents to follow, sharing our successes and helping ActiveRain members was how it all got started with paying it forward. Back in the day, there was no ActiveRain University. 

This is what inspired me to create the popular course: SEO to the Top. For years agents have been taking SEO to the Top modules and trainings. 

It seems as though time keeps going by faster and faster. This got me to thinking about how Universities and High Schools now offer fast tracks to get through school faster and more efficiently. 

Over the years I've had the opportunity to personally coach individual agents just like you. This has helped me create more efficient programs and modules for you to use in your marketing and businesses. 

I've also had the awesome blessing of helping many of these agents rise to the top of the search engines. Agents who have applied what I teach enjoy page one placement for their keyword phrases which results in listings and buyers as well as very good branding. 

Through this journey I kept not only a watchful eye, performed testing on keywords and other SEO strategies but also kept data and notes on which techniques are getting real estate agents up to the top of google faster than before. Over 10 years of data, of defining, of testing and of learning from the great masters of SEO on the internet has transformed into #FastTrackSEO to the Top. 

The point is during that time I've amassed an incredible amount of knowledge, skills, information and applications about what it takes to get to page one on Google and the other search engines which in turn you can then apply to hopefully get the same benefits as I have and all the agents whom I have helped have. 

So why would any of this keep me up at night? 

Simple. It's one thing to know this stuff. It is something quite different to take everything about the SEO best practices and put it into some kind of immediately usable format that can help you to get to where you want to go more rapidly. 

Well, I have it figured out. It's take a long time and it's a lot of work putting it together, but I have now built a full out end to end system which will teach anyone how to do this including you and other busy agents. 

I'd like to share more specifics about the actual #FastTrack SEO to the Top path however there are still some more pieces to get nailed down. For one thing, I'm trying to decide how many people I can accommodate and I don't want to raise expectations and then not be able to meet those obligations. And the last thing I want is a bunch of disappointed agents on my hands! 

Do you have 1 minute to help me help you to #FastTrack your SEO strategies? 

There is one other thing… 

You see, I like think I've covered all of the elements of my new #FastTrackSEO to the Top system. In fact, I'm thrilled to say after two years of hard work I'm about to finalize everything for this system. 

But before I do, I want to make sure I've covered all the bases. This is where you come in…. 

I want know your thoughts about fast tracking your SEO strategies and best practices. 

I've made it incredibly easy for you to send your thoughts and ideas to me. Just click here right now:  

https://www.surveymonkey.com/s/FastTrackSEO

Now, I can't promise an individual answer to each of your questions and comments- with over 2500 subscribers on ActiveRain and over 4500 followers on Facebook there is no way that I can do that. But I can promise you that I will be personally reading each and every one of your questions- and I might be answering some of those on my blog. 

Thanks in advance for sharing your questions with me, I promise I will take good notes! 

Remember to click the link below to send me your SEO questions. I really appreciate your help! 

https://www.surveymonkey.com/s/FastTrackSEO

Early Bird Notification List is Ready for #FastTrackSEO to the Top

Early Bird Notification List is Ready for #FastTrackSEO to the Top – the new revamped SEO to the Top course. 

Back by popular demand- we are getting ready to launch an all new SEO program on the Fast Track.    #FastTrackSEO Early Bird Registration

Being on the early bird notification list makes sure that you get first notice of the product launching. 

The anticipated date of the course start date is May 27, 2015. 

SEO to the Top is a very popular course but there have been a lot of Google algorithm changes in the last couple of years. 

We are putting this SEO training on the #FastTrackSEO just like colleges and universities have Fast Track courses. 

This course will be taught in live webinar format for the first launch. 

There will be some amazing bonuses added to the course so don't miss out!

Get on the list! 

You will be send some important information about how to sign up which you will have first priority to do. 

The doors will close when we reach 200 members so it is important to be on the early bird notification list for #FastTrackSEO to the Top. 

We will also be sending you some great content along this journey to the launch! Stay tuned! 

Here is the link to get on the #FastTrackSEO to the Top course: 

https://coachkaterina.leadpages.net/fasttrackwebinar/

What’s Your Biggest Question About SEO and Digital Marketing

What is your biggest question about SEO?

What's Your Biggest Question About SEO and Digital Marketing? 

If we had lunch together…

and you could only ask me your biggest question-

what would that be?

Go here to take this one question survey…

https://www.surveymonkey.com/s/BJWVVDB

 

After you answer that one question head on over to

the early bird registration for #Fast Track SEO to the Top!

The link to the early bird registration will be on the survey monkey thank you page.

Because you are one of my subscribers you get first dibs at securing your spot for #FastTrackSEO to the Top webinar coming up soon.

There is limited seating on webinars so you must register on the early bird notification list to secure your spot.

 

After you take the one question survey you will be redirected to the Survey Monkey thank you page. On that page there will be a link to the early bird notification list.

 

Afterwards you will get a thank you email and a few minutes later a confirmation email.

You will need to click on the link in that confirmation email in order to confirm your being on the priority list.

Pay attention to your email inbox after your confirmation for important details to how to get on the webinar, the webinar registration link and the important news and trainings prior to the webinar.  You will be getting a checklist to download and print prior to the webinar.

 

Don’t snooze! Take the survey now.