Category Archives for "SEO for business"

WEBINAR: 2017 SEO UPDATE on Wednesday at 10 a.m.

Do you want to know where SEO is heading in 2017? 

Have you ascertained any clues by your changed rankings over the last couple of months?

Yes, one thing you can alway be sure of and that is:

SEO changes constantly! 

There is so much going on with the Google algorithms.

Don't miss out on getting in the know of what you need to be working on in 2017. 

I will go over the changes  in the algorithm we have been seeing recently,

the updates that Google is telling us they are going to be doing,

and what is working for us in real estate!

Click here on this link to go the webinar sign up page-

2017 SEO UPDATE Webinar

After you enter your name and email address, you will be getting an email from GoToWebinar with our login details.

The best way to view the webinar is on your computer- a desktop or a laptop. If you are going to use your phone, make sure you use the GoToWebinar APP that you can download for free from the Apple App Store or your smart phone app store.

I will record the webinar but there is never a guarantee that it will work.

If there is a technical glitch, then we miss out on a recording. It only has happened 3 times in my 7 years of hosting and teaching webinars.

You have to be registered for the webinar to get the recording of the webinar.

So even if you can't make the webinar live, make sure to register for the webinar now.

Here is the link again to go register for the webinar: 

http://katerinagasset.com/SEOWebinar 

 

The webinar starts at 10 a.m. Eastern Time.  You are all welcome to join. 

At 11 a.m. I will move into the restricted access part of our webinar- this part of the webinar will be for Listing Experts Academy members, Fast Track SEO members, Website Clients ( if you ever bought a website from me) and my Virtual Assistant clients.

 

During this session we will go over a really cool SEO ninja tactic you can add to your toolbox for SEO moving forward. 

 

P.S. The webinar account I am using for this webinar is Realbird's GoToWebinar account so don't get confused when you see any messages from Realbird. It is me.

 

Workshop: Discover 4 Ways to Get Traffic to Your Website

Join me for this new workshop: Discover 4 Ways to Get Traffic to Your Website

In this workshop you will discover:

  1. The ONLY 4 Ways to Get Traffic to Your Website
  2. The FREE ways that you can get Traffic to Your Website
  3. The low cost and efficient ways to get Traffic to Your Website

You won't want to miss this Free Workshop so get signed up to reserve your seat now:

Webinar – Discover the 4 Ways to Get Traffic and Leads to your Website

This workshop is Wednesday July 27th at 1 p.m. Eastern Time.

You will also receive my Free Technology Resource Guide for registering for the workshop.

 

Webinar: 7 Questions You Must Ask Before You Buy or Build a Website

Join me on my workshop to discover the 7 most important questions you must ask before you buy or build a website.

7 Questions To Ask BEFORE You Buy or Build Your Website

In this free workshop you will discover:
  •  7 Questions you need to ask before you buy or build your website or revamp your old website or ramp up your website.
  • The one page on a website that gets the most clicks and how most agents dont' even have this page optimized.
  • What search engines look for when they crawl a website and if you have what it takes to make them happy.
  • Find out if your website is up to the task of ranking or do you fall below to your competitors.

Get on the workshop early to put your site in for a quick review.

You must be live on the webinar to have your site reviewed.

To sign up for the workshop- you need to get my Free Blueprint- “8 Pages You Must Have on Your Website” first.

You will need to know this information before the workshop.

Go here to get my Free Blueprint: “8 Pages You Must Have on Your Website”

http://katerinagasset.com/webinar-blueprint-8-pages-you-must-have-on-your-website

After you add your email to get your blueprint do NOT leave your computer. You will get taken to another website page which has the registration for the webinar information.

The blueprint will get sent to your email so make sure you check your spam box. It may be in there!

After you register for the workshop you will be sent an email sent from GotoWebinar with your registration link.

Thursday June 23, 2016

1:00 p.m. Eastern time

This is a live workshop and we will not be having a replay available. You need to be live in the workshop.

Website & SEO Creation| Case Study Update

Website & SEO Creation | Case Study Update

When you are building your website you want to make sure your site gets indexed as soon as possible.
This gives you time to write your content and set up your posts and pages, optimized with SEO best practices.

If you set up your new website with the correct pages, menu, SEO all your images, get the right keywords down… you should see yourself on page 4 or page 5 of the SERPS within a few days if not sooner. This is a good signal that you are following good SEO best practices.

From there you start to refine your keyword content and narrow in on your target market.

We have been using Rhonda's website that I built as a case study for SEO best practices.

I started Rhonda's website the last week of December in 2015. By January 16th I thought to check her SERPS. It was not my intention to have the site ranking or indexed. It was right around this time there was a subtle  Google algorithm shift which really helped agents, small business owners, and marketers to rise in the search engines against some big box competitors. If you were in my webinar: “SEO is Back with a Vengeance”, you will know what I am talking about.

To my surprise and delight her website was on pages 3 and 4 for her keyword phrases. We like to go after about 4 long tail keyword phrases at a time on a website because this will keep the site from becoming diluted to the point that google bots have a difficult time figuring out what your website is about.

We decided at that time to start using the website as a case study.

I finished the design on her website and added all the thin content in February and March.

She keeps climbing up the SERPS.

In April I personally wrote all her in depth content for her long tail keyword phrases. At that time we decided to add another page which are very specific to sellers with a specific keyword phrase we figured we could beat the big real estate boy sites with.

I just checked last night and her seller focused keyword phrases are in spots #1 and #2 on page one on Google now!

This is very exciting news. Does this mean that her phone will ring off the hook? No, not likely. Unless you are in a market where the real estate agents are not doing anything online, it will take time to get leads that are sellers looking to list. There are not as many sellers looking to list as there are buyers looking to buy. But the sellers you do get, are very well worth the effort of making sure you are positioned in the #1 spot on Google page one.

 

Website design, custom designed websites

But she is beating out all those sites we all know and don't like:).

Her other keyword phrases have moved up to page 2 and page 3. This is also good news because as we add more content to the site and focus on ranking, her site will keep rising up the SERPS.

Having a great and awesome looking website is important but not the end all, be all. Marketing is an ongoing process. It is not a one time thing. You have to continue to add content to your website. You have to publish to your blog on your website often. The stats show that business owners who post articles 15 times per month receive much more business than those who don't.

Rhonda just had her IDX broker account approved by the MLS. We are going to be adding some IDX pages to her site and optimize them for SEO. We will then allow the site to stew a while before we check the SERPS again.

Once those are in place, we will add some more light boxes to the site that we can send traffic from ads to. This will also help with SEO because it will increase the traffic to the site. This in turn, will get her some buyer leads even though her site is focused on getting listings. This all takes time to gel.
Patience is the key.

We will then start to monitor the traffic. This includes checking analytics to see which keyword phrases are bringing traffic to the website and focus on building content around those terms as long as those terms are congruent with ‘money' terms, ( meaning- those most likely to buy or sell are the ones searching those phrases).

This is an exciting project and I am grateful that Rhonda has allowed me to use her site as a case study.

Rhonda is a Listing Experts Academy member who follows what she learns to apply the best practices for SEO and branding on the internet.

I have more websites I have completed and all the websites are climbing the SERPS. It is so exciting to watch each of my clients' websites climb and also receive compliments from sellers about how great their websites look and feel. Contact me for a list of references if you are considering getting a website built. My clients are happy campers! I do all the design work myself on your websites. I also make sure that you get weekly updates on your website progress.

Of course if you are a DIYer – I have a ton of free website building video tutorials over on my YouTube channel for you!

How to Get Ready for Your 30 Day SEO Challenge

30 Day SEO Challenge

How to Get Ready for Your 30 Day SEO Challenge:

  1. Sign up for the Challenge if you have not already done so at http://30DaySEOChallenge.com.
  2. The 30 Day SEO Challenge is free. You will be offered a checklist for sale on your Thank You page. You do not have to purchase the checklist to do the challenge. A lot of people like the checklist and do get it. But it is not a requirement.
  3. On the Thank You page there is a URL to your private Facebook group- please click the link and ask to join the group. You will be approved as long as you use the same email to sign up for the challenge as you use for your FB email. If not, please alert us to what the two different emails are so we can make the match and add you.
  4. Invite your friends, business owners you know, colleagues, etc to the challenge. Give them the URL: http://30DaySEOChallenge.com. Then go to the Facebook group for the challenge and report you who invited. You get points when you invite someone to the challenge and you get more points when they join. You have to post in the group so we can keep track. I can not do this by email. Your message my get lost if you just send an email. My assistant keeps track of the points through the FB group.
  5. Research your avatar. Get your avatar down. This will help you to target your keywords better.
  6. Choose which website or blog you are going to do your challenge on. It has to be a site that you have access to the backend of.
  7. Add the challenge start date to your calendar- we start on Saturday June 11th.
  8. We don't have challenge actions on Sundays so the second challenge task will be posted on Monday June 13th.
  9. Pay attention to the 30 day SEO challenge Facebook group. Set up to get your notifications by turning on your notifications inside of FB in the group. This way you won't miss the action and my announcing each tasks in the challenge.
  10. I will be live streaming occasionally  inside of the FB group so watch for instant live streams about the challenge.
  11. Please ask ALL of your questions inside of the FB group. I will not be able to answer your emails. There are a lot of people in this challenge. The easiest way to get help is to post your questions in the group.
  12. DO YOUR challenge tasks! They only take about 5 minutes or less each day except for a couple of the tasks will take up to 20 minutes. A good rule of thumb is to set an appointment with yourself each day to complete a task. Schedule 15 time slots daily for these tasks.
  13. Stay in the challenge!!! Even if you miss a day, most of the tasks only take a few minutes to do so you can make it up the next day.

Click on this video link. 

 

Get Ready for the 30 Day SEO Challenge

30 Day SEO Challenge Katerina Gasset

Get Ready! Get set! Join me in the 30 Day SEO Challenge!

This will be a really fun challenge! Whether you are new to online marketing or you have been around for a while you will have fun in this challenge.

Are you a procrastinator? Do you have a checklist of SEO steps to take on your website but never find the time to get them done?

Well, this is your chance to actually get stuff done!!!

Each day I will be posting for you a task to do on your website, we call that “on-page SEO”.

 

These will be very simple and one action steps anyone can do. Most of these steps for the 30 days will only take you about 5 minutes to do. Some will take about 10 minutes and there are a couple of steps towards the end of the challenge that may take you up to about 30 minutes to 60 minutes to do. But no worries, because most are very quick steps.

Who is this challenge for:

  • Real Estate agents
  • Dentists
  • Entrepreneurs
  • Small business owners
  • Chiropractors
  • Niche marketers
  • Anyone who has a website that wants to get it to rank higher than it may be on the search engines.

Experience required:

  • NONE!

That is the beauty of this journey. All you need to know is how to log into your website and access your pages and posts.

This is not going to be a WordPress course. This is not going to be a how to build your website course.

When are we starting?

June 11, 2016

Where?

On our 30 Day SEO Challenge blog, in your email inbox and on the 30 Day SEO challenge Facebook private group.

Cost?

FREE

How can you help?

Click the Facebook like button and share this post on your Facebook page.

Click on the Tweet shares to share this on Twitter:

[bctt tweet=”Start your 30 Day SEO Challenge too! ” username=”CoachKaterina”]

How to get started:

Sign up for the 30 Day SEO challenge here:

http://30DaySEOChallenge.com

Please share the start link with all of your friends, your colleagues, your sphere of influence, anyone you know who wants to have their website show up on the search engines.

Custom Designed WordPress Website that Rocks!

Congratulations to Rhonda, one of my wonderful clients. She hired me to design her a website. She is a member of my Listing Experts Academy and also a private coaching client.

Rhonda Fee owns her brokerage in Pleasanton California. She did all her avatar training which is in module 1 in Listing Experts Academy and then she hired me to help her with her keyword research just to make sure she was on the right track.

We discovered her avatar. An avatar is your ideal customer persona but it goes way deeper than general demographics. We really drill down. We were able to really narrow her niche to match her avatar.

From there I was able to take her logo as the guide to her colors and messege that will resonate with her avatar. It flows and tells her story in a way that will meet her avatar where she is.

It is so exciting to see all of the necessary pieces come together.

Check out her website at: http://HomeValuesPleasanton.com.

We have a webinar coming up on Wednesday: “Website Best Practices” to help you get your website on the right track.

Go here to sign up for the webinar: http://katerinagasset.com/2016-website-best-practices-webinar/

Here are some of the screenshots of Rhonda's Home page:

Pleasanton_Homes_For_Sale_-_925_200_0827_-_Rhonda_Fee

Pleasanton_Homes_For_Sale_-_925_200_0827_-_Rhonda_Fee 2

 

Pleasanton_Homes_For_Sale_-_925_200_0827_-_Rhonda_Fee 3

 

Reviews_For_Best_Real_Estate_Agent_In_Pleasanton_CA___Pleasanton_Homes_For_Sale

 

Webinar- Blogging On Your WordPress Website Fast

Free Webinar- Blogging on your WordPress website fast and easy! 

Are you ready to start blogging on your WordPress website? 

In this webinar I will share with you some ways in which you can post to your blog much faster.

  • I will show you how to create your blog on using Thrive Themes- super fast.
  • I will show you can add images, video and graphics quickly to your blog posts.
  • And some more tips and tricks to speed up your blogging process.

This will be a rather basic webinar so if you are new to WordPress this is perfect.

If you are new to Thrive Themes, this will also be great for you.

Webinar:

Wednesday March 9, 2016 at 3 p.m. Eastern time

Register now: 

Free Webinar- Blogging on Your WordPress Website Fast 

 

SEO is Back with a Vengeance!

SEO is back with a vengeance! We are seeing some amazing results on page one and page 2 with brand new websites and blog content.

Then I went back to older sites to see how they are doing and they also are showing up on page one.

Google made what most would think is an insignificant change not in their algorithm ( although Google is always updating their algorithm) but rather in the application of serving up the algorithm.

This little seemingly insignificant shift appears to be favoring those of us who are not huge brand names.

Before Google invented their zoo of animals, panda, penguin, pigeon- most of us were rocking it with our SEO. Then with the zoo animals being set loose to wreak their havoc a lot of people lost their income, their leads and their positions almost overnight. The winners through the zoo rotation were the big name brands.

The little guy, small business owners, real estate agents, dentists and marketers took a huge hit because even the past head huncho over at Google said they needed to clean up the ‘cesspool' on the internet and favor the big brands.

Over time the shift tended back again toward quality content and long form content. Then a very interesting shift happened that many people would not notice.

When I started the building the latest 3 websites for clients- we noticed there was a shift back to good content and keywords, so much so, that well, you will need to get on this Free webinar where I will show you what I am talking about and also tell you what we believe may be the reason we are getting these sudden boosts of page one rankings!

I ran a few tests on some brand new niche websites I am building for our real estate company and it held true again.

If you are in real estate- how would you like to rank ahead of Zillow?

If you are a dentist, how would you like to rank ahead of the big directories?

While Google favors big brands, I will show you what we see is happening where the small time brands are able to position themselves out in front!!!

I can’t wait to share what we are finding with you!!!

Please tweet this post to share this information on Twitter!

[bctt tweet=”SEO is Back with a Vengeance- check out this free webinar I just signed up for! http://KaterinaGasset.com/webinar-seo-is-back”]

Don’t forget to register for the Free webinar right now, then add to your calendar so you don’t forget!

Here it the link to get registered:

http://katerinagasset.com/webinar-seo-is-back/

 

Case Study: How Fast a Brand New Website Ranks!

Case Study- This is the case study of one of my client's brand new websites. When I build a website for a client the first thing we do is go over their keyword strategy and get to know their avatar and if it is a local business, their geo tags and terms as well as do a study on their competition. This session takes a little over an hour or so.

In this study my client, Rhonda is a broker and owner of a boutique real estate brokerage in a highly competitive market in Northern California.

We build websites as they are already published on a server and have wordpress installed. Then I take some time to come up with the best way to connect to the client's avatar, a study of color, design, focal points and call to actions.

I started this site about 3 weeks ago. As soon as I start the site I want Google bots to start crawling the site and I want them to keep coming back during the building stage. And they do.

Here is the WordPress Theme I use: Click Here. 

This is what Rhonda's website looks like right now:

 

Website creation by Katerina Gasset

 

Within just a few days her site was indexed. It took about 2 weeks to get the site to be on page 1 and page 2 for her 5 sets of keyword phrases, we were only focusing on 3. For this keyword phrase, 3 weeks ago she was on page 2 for her brand new website.

[bctt tweet=”SEO is still alive and ranking on Google can still be done! “]

Now one week later, she is on page one on Google!  Check it out. If you like what you see, we can help you with a brand new website and hopefully your site will rank this fast too!

 

shadow_cliff_homes_for_sale_-_Google_Search 2

For one of the tougher competitive keywords she has spots # 2, 3 and 4 on page 2! This is so exciting!!! I love it when my clients get surprised like this. Even though I put a plan into place, I had no idea that she was going to rank this fast.

In fact, I was not even going to check the SERPS so soon. I can't really remember what we were discussing when I thought I would check the SERPS. It was a wonderful surprise!

So with the next website I am building– I thought, hmmm, maybe we can keep on this roll! And sure enough! We are! The next case study is having the same kinds of results which I will share in another post!

 

homes_for_sale_in_birdland_pleasanton_ca_-_Google_Search

 

Within 3 weeks she has moved up the Google Ranks and all of her 5 sets of keyword phrases are now on page 1 on Google except one!  Not only that since she is a real estate broker she has some pretty tough big boys to go up against like Zillow. However, we know how to beat them. We also know that she wants to get listings, so some of our target keywords are words that a sellers would type in to Google.

For seller keyword phrases we got her on page one on Google in the #7 and #8 spots – in just 2 weeks of doing that particular content on her brand new website. This is amazing for her since her old site did not rank for any of these keywords.

whats_my_pleasanton_home_value_-_Google_Search

 

And in her niche, it is very competitive!  We have some other heavy duty competitors with pretty good SERPS positioning. We looked for the holes in their SEO and flew in right under their radar!

Here is another tough keyword phrase that is popular to compete for and she was on page 2 last week and now is on page one on Google!

del_prado_pleasanton_homes_for_sale_-_Google_Search

 

Text me to work with me at 561-502-1577. If you need references for further comfort, let me know, I have those too!

Text Me To Work With Me 561-502-1577
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