Category Archives for "SEO for business"

IMPORTANT! Graphics Webinar Time Correction!

IMPORTANT: How to create graphics for your blog and social posts super fast

I don't know why I did not notice, so sorry.

The time for the webinar is today at 2 p.m. eastern time,

that will be 11 a.m. pacific time.

If you already registered there is nothing you need to do except get on the webinar at 2.

If you have not registered for the webinar yet, register here:

http://katerinagasset.com/webinar-how-to-create-graphics-for-your-blog-social-fast/

Please share!

Also, if you want to learn what we will be covering in this webinar you can read the post here:

How to Create Graphics Fast & Easy for Social Postings and Blogging!

Content Creation Strategies

Digital Marketing Strategies with Katerina Gasset

In this article I am going to go over the what is working now when creating content. I will share with you what we are doing to get our content to rank quickly and get the Google bots to crawl our site often and index it. 

Creating Content Google Likes

Creating content should be at the top of your list of marketing priorities. Content creation has always been important. But since the Panda update which is in a constant roll out content creation has never been more important.

Google loves not just fresh content but also frequently updated content and also long content. You can also curate content with your added commentary and your own images.

Longer content is the new metric. We used to be able to write 300 to 500 word posts and they would fly to the top of the SERPS. That is changing. Also, searching behavior changes over time. Looking for answers to our questions is taking on a new meaning in search. We want to know in depth answers and how to’s not just a gloss over.

41% of businesses struggle with creating enough content according to Contently.

Obstacles Facing Content Creators


Testing Long Form Content 

Our Wellington Chiropractor is on page one for many chiropractor terms but he was not on page one for Wellington Acupuncture which is another part of his practice.

Since we already have links going to his main website for chiropractic terms and I did not want to start a niche website just for acupuncture we decided to test out Google’s apparent love for long page content of over 2000 words.

I named a main page instead of a post the acupuncture terms that we want to rank for. Then I did the research for acupuncture and wrote over 3000 words of content on this page: Wellington Acupuncture Treatments. I added alt tagged imaged throughout the content for visual appeal, added bullets and sub-titles so readers can easily scan the content.


Research- People Read Long Form 

What Google research has found is that people who are really studying, researching, learning are staying on long content pages. Yes, they are still skimming and scanning but they are staying longer and tend to read more than average if the topic is relevant to their search.

So in this case, someone searching for information about whether they want to get acupuncture treatments or not is going to want to know everything about acupuncture in order to make a decision to call for an appointment or not.

Within 3 hours of publishing the page he was on page one for several geo tagged terms revolving around acupuncture. The phone is already ringing with patients who want to book acupuncture appointments.

Getting Indexed in Google's In-Depth

The added benefit to writing long form content of over 2000 words is you can get an extra indexing spot in Google’s “in-depth” article index. That is something your competitors are most likely NOT doing!


How To Write 2000- 3000 Words 

[bctt tweet="How do you write 2000 words of content?."]

But how do you write 2000 to 3000 words of content on a topic?

It takes time and research.

My goal is to write one 2000 - 3000 word article each week.

A solution for you might look like this:

  • Week 1- Choose topic, do your research, write 500 words of content
  • Week 2- Write 500 more words of content = 1000 words total
  • Week 3 - Write 500 more words of content = 1500 words total
  • Week 4 - Write 500 more words of content = 2000 words total

Add images to the page at one time instead of with each section to save time with the exception of your featured image. 

You can also publish your content on week 1 and then add to it each week until you have the word count you want to achieve. This way you are only going back into your article to edit it, to save some time.

Personally I like to write my content at one or two sittings. Everyone has their own particular writing structure so follow what is best and most comfortable for yourself.

The biggest tip I can give you about content creation is to write first and edit last. If you suffer from perfection paralysis you need to get over it. Good is good enough. Struggling from sentence to sentence is going to take so long you won’t be able to write 2000 + word articles or blog posts or page content on your website.

Not sure how you are going to write to think of 2000 - 3000 words on one article?

  • Choose a main topic.
  • Create some subtopics.
  • Gather up your images.

Use Images to Add Interest

Images will spark your imagination with more content you can write.

We process images way faster than we do text. Humans process images 60,000 times faster than text. That is a lot! Take lots of photos in your niche and also other things that you can use in your posts like:

  • Graphs
  • Infographs 
  • Charts
  • Cartoons 
  • Memes 
  • Stock Images ( make sure to follow the TOS of each company.) 

Research shows that you should have one image for every 350 words of text you write.

You can follow the format I used for the Acupuncture page.

[bctt tweet="Add an image for every 350 words of text"]

Add Video to Long Form Content 

Add a video or a slideshow to your post, article or page for visual appeal and to interest the visual learners and viewers. Get on YouTube now- there is still plenty of room. Engagement on video is growing fast and furious.  Don't miss out on this. 

Read more about YouTube SEO and Periscope tips here. 

Make sure to stay within one main keyword topic and its related keywords and use plenty of semantical terms throughout your content.

Google’s algorithm is smart but not no smart that it can read your mind. You still need to make it clear what topic you are writing about. Another perk to writing long content is that you have more areas and places within your content to sprinkle in your keyword phrases, their related semantical terms and topical relevant textual content.

To this point in this article we are at 625 words of content so far.


Adding Different Forms of Content 

Here are some more ways to add more content to add to your article:

  • Find thought leaders in the topic you are writing about.
  • Read their articles.
  • Find a couple of quotes from the thought leader and quote him or her in your content.
  • Make sure to add his quote in quotes and credit the source.

This technique also gives a nice visual appeal to your article along with helping you attain more credibility.

"When we talk about "content marketing," we mean the creation of storytelling material that attracts readers, viewers and listeners to a brand.     Mashable 

Writing in-depth articles which are quality rich and add value are more likely to get shared than short posts. Educating, informing and entertaining; these are the keys to getting your content shared across the social medial platforms.

Add quotes to your content articles, source your quote for credibility.

Click to Tweet

Answer questions. Make a list of all the questions that your customers, buyers, sellers ask you.

Gather your answers and write articles answering those questions. You don’t really need to create your titles in question format because the algorithms are now smart enough to know what question you are answering.

Ask and Answer Questions 

To write longer content write about more questions and answers.

Instead of the usual Top 3 or Top 5, change the content to Top 20 and Top 25, etc.

To a serious searcher, what do you think they would be more interested in, 3 or 20 things they can learn right now? Also, which one would Google like better?

Since Google is looking for “better” content it is natural that the math adds up to : longer content = better content. We know this is not necessarily true but to a math equation it is.

Check out this graph from SerpIQ from an in-depth study they did:

There is a perk you typically can get from writing longer content: more people tend to share longer content. This helps bring traffic to your site.


Tips To Creating Long Form Content

Digital Marketing Strategies with Katerina Gasset

Keep a notebook, notes on mac or Trello with a running list of ideas to write about. Some of those you many never write about but the important part is to keep the list and keep on adding to it.


A huge time waster is sitting around trying to think of what to write your next blog post about. You can avoid this by keeping an ongoing list.


Take time aside each day - just 10 minutes will do- to get your idea muscle exercised. I like to keep mine in Trello. Here is a video tutorial playlist I created about using Trello to get organized and more. 

Set a goal to come up with 10 ideas in those 10 minutes. 1 idea per minute.

Don’t judge whether they are good ideas or not. Just write them down. Of course some will be good and some will not be. The point is to get into the practice of writing them down.

Speaking of time, choose to write your content when you write the best. Some people write better at night and others early in the morning. Whenever that time is for you is when you set your time aside to write.

Make an appointment with yourself on your calendar to write and then don’t let other distractions get in your way. This is important marketing time. Your writing time should be sacred. Those around you also need to know this is your time to write, stop the interruptions.


Write for the Serious Searcher 

You can also add more content by using words people who are seriously searching look up:

  • Strategies 
  • Ways 
  • Tips
  • Ideas
  • Places 
  • Tactics

Add your keyword to the end of each of those words to create the layout for longer content.

Look at what your competitors are coming up for on the top 10 on Google SERPS in their lists and tip articles and do it better. Google your longtail keywords in Google’s incognito window. Check what content is ranking on the top 10 in the SERPS. Proceed to write a better, more in-depth article about the same topic. You may just outrank the competition using this technique like we did.

Add more detail to your content. Many writers in your space are not adding detail to their content. This can set you apart from the pack and help get you a spot on page one.

Go into detail on every step you write. This alone will add value and more words:).

Back up your claims with verified industry leaders. Most industry leaders publish all kinds of data, survey results and statistics.


Make Content Visually Appealing 

Structure your content so that it is easy to read and easy on the eyes.

[bctt tweet="Structure your content so it's eye candy"]

Before you publish your article make sure to apply the ‘Eye Candy’ test.

Digital Marketing Strategies

Is your article visually appealing?

Don’t make your content a wall of words. That is the fastest way to turn your readers off and they will click right off of your blog or website.

Easy ways to make your content visually appealing:

  • Break up the text by adding images 
  • Use lists with bullet points 
  • Add video to your content 
  • Add subheadings 
  • Break up paragraphs 
  • Use italics for attention
  • Use bolding for attention
  • Use red in your screenshots 
  • Bold your subheadings 
  • Add icons before each point 

Some examples of these are throughout this post you are reading. 


Additional Tips For Great Content 

Make sure your content is:

  • User Friendly 
  • Looks good on mobile devices 
  • Readable 
  • Backed up by verifiable data 
  • In-depth 
  • Clear 
  • Simple 
  • Easy to follow 

People who read very fast stay on pages that have about 100 characters per line while those who read slow like to read about 55 characters per line.

Choosing a character count in the middle is best. Some tests show that 66 characters per line is best. Here are some results from some testing: http://webtypography.net/2.1.2

Also, setting your font size to 16 is now optimal. It is much easier to read.

Here are a few tips in capturing the attention of your readers longer:

Ask questions in your content. This causes the reader to hesitate and think on what you wrote.

Add your images and videos to your article or post so they peek “above the fold” encouraging the scroll.

Add down arrows for this same reason. People are curious.

The last step is to sprinkle your content with your long tail keywords and semantics of those longtail keyword phrases. Do this last so as not to stop your creative flow and the intent of your articles.

To learn more about writing with longtail keywords get started with Fast Track SEO.

Finally, make sure your article or blog page or page you are adding the longer content to is valuable to your readers. Make sure it is of high quality and relatable to your niche readers.

You want to write great content that your readers will stay on your page and read, then call you or connect with you to do business with.

By the way, I am now at 2010 words in this article. This is what it looks like to write a post or page or article with 2000 words.

If you would like to take this further ~                  Text me to work with me:  561-502-1577 

YouTube is Rocking Your World | Digital Marketing Trends

Katerina Gasset Digital Marketing Strategist YouTube SEO

YouTube is Rocking Your World | Digital Marketing Trends 

YouTube views are up again and there seems to be no stopping the momentum. 

YouTube now has more than 1 BILLION active users! That is a billion with 12 zeros. 

YouTube views are up 60% year by year! This is a marketing phenomena with huge profits and success stories for those who embraced video in the last 7 years. 

Marketing with YouTube SEO for Real Estate agents

I don't believe it is too late if you have not jumped on this wave. You still have time depending on your niche and the saturation of markets. I have not seen any saturation in the real estate space at all. There is a lot more room in this space to grow and capitalize on this wave. 

The biggest surprise announced in Google's quarterly market update was watch times are way up on YouTube. The stats on the YouTube page are not updated very often. So you can catch the latest stats from Google's market updates. 

[ctt title=”Mobile Video Watch Time ” tweet=”Mobile watch time is HUGE! ” coverup=”le8fZ”]

The average MOBILE YouTube session is now 40 minutes!

Now before you start thinking about making super long videos, make sure your niche is involved in those 40 minute watches. My gut, instincts and experience in marketing tells me the 40 minute watch times are for classes, educational videos and watching YouTubers play games or applying makeup, etc.

I really don't see any data showing that these are listing videos 🚫. 

As more and more channels start adding content to YouTube you will see that time increase. It is not slowing down any time soon. Be a part of the wave and this new media. 

There are over 300 hours of video being uploaded to YouTube EVERY MINUTE! 

More people enter YouTube from the YouTube home page than every before, in fact, the number has tripled this year over last. 

Katerina Gasset Digital Marketing Strategist YouTube SEO

We totally get this because we have a Generation Z son who is now 12 years old. 

Generation Z loves YouTube, Twitch, Snapchat and Instagram. I wrote about taking our son to ArcadiaCon- a Minecraft convention here put on by young millionaire YouTubers. I learned so much more about digital marketing from these young people who learned how to build a community of raving fans around these fans watching them play video games. 

Some of the young guys and gals we met make over 7 figures each year on ad share revenue! PewDiePie made $7 Million last year just from ad revenue sharing with YouTube. My son does not watch him because he uses bad language. He is not that kid friendly so if you have kids, you may want to be aware of that. My son likes Captain Sparkles and Bajan Canadian and other clean YouTubers who are very family G rated friendly. 

This is so exciting! I am very excited to announce that the number of YouTube megastars earning 6 figures has increased by 50%. There is still room for more megastars. 

YouTube advertisers have increased their ad spend by 60%. They certainly are not spending those dollars on ads that don't work. This is a new media as far as advertising goes. This is a great place for you to test your niche markets in and the cost of the ads is much lower than Google adwords. 

YouTube has more 18-49 years olds watching than any U.S. cable network. Hmmm, maybe that is why the cable companies made those pesky nasty “little” deals with the government over so called net neutrality- you know the deal where they pretended to be against it? Perhaps they are really trying to figure out a way to recover from all those lost users on cable networks through regulatory measures.

We use Apple TV and Amazon Prime. We cut the cable ties several years ago and so happy we did. We can get YouTube right on our smart TVs. We can also watch movies from iTunes and Prime. There is no reason to pay the price of cable and waste time watching crap or the terribly untruthful media outlets these days. And we are not Generation Z. I think that the entire landscape of digital entertainment is changing and changing very fast. 

The new roll out of YouTube ‘cards' is another way that marketers are looking to capitalize on YouTube. Check out the new cards on YouTube. This is a great way to add some more call to actions to your videos. 

“How To…” videos are among the most watched videos. Think about ways that you can market to your niche with ‘How To' videos.  Let your imagination come up with some how to videos your viewers would love to watch. There is no limit to what you can create in this area. How to searches are also among the most searched terms when doing YouTube searches. 

Of course, with all things marketing and with all the data, make sure it matches your target audience before you jump on the bandwagon. But one thing is very clear- it is time to make videos attractive on all mobile devices. 

While we are on the subject of video, don't forget about Facebook video, Vine and Instagram. And then there is Periscope. 

SEO For Real Estate Agents Digital Marketing Strategies

Tip for using Periscope- on your iPhone when you download the app, open up your settings and click to add to iPhone library option. Then right when you start Periscoping, you will be prompted if you want to save to your phone. Click yes. You can always delete it later. When you save to your phone you can then upload your Periscope videos to your YouTube account. Then delete them from your phone.  Otherwise, your livestreams will only save for 24 hours on the Periscope servers. 

Tip for video editing if you are a beginner or just want to save time- there is no longer a need to have video editing software. Save the money and the learning curve. Edit right in the improved YouTube editor. We have macs and still love to work in our favorite app, Screenflow for mac. YouTube editor is so simple to use. You can add your captions, call to actions, link to your other videos, add your cards, add still shots and video… then choose music right from the YouTube music library so you don't get any Copyright flags. 

Oh yes, be careful when you are Periscoping live events. Think twice before saving those to share on your YouTube channels. We Periscoped our Wellington Fireworks event for Independence Day and Wellington city played a bunch of music during the fireworks. I shared it and boom! Got 12 or more Copyright notices in less than 5 hours!!! You know, you don't think about the music when you are Periscoping because you are not the one playing the music. So be careful about that. 

You should also set your account on YouTube to notify you of any alerts. That is how I found out so quickly. In this instance, I can leave it alone because I am not doing anything with the video. But there have been times when I have used our Apple Photo library slideshow music which we have permission to use and Apple owns the rights to. I get a notice and in those situations I appeal the violation because we do have permission to use the music, I win every time I appeal. So don't be afraid to appeal if you get flagged for music that you do have permission to use. 

To get started making videos set aside time each week to do so. The fastest way to do video is to choose a day each week where you go out to take video. You can most likely get enough video shot for an entire month of short 60 second videos. Taking all your videos on one day will save you a lot of time. 

Then choose another day to edit your videos.  Choose another day to upload them. Then the next day you can do your SEO for your videos. Publish about 2 to 3 videos a week and you should be set. 

Then you can take those 60 second videos and create shorts from them to upload to Vine and Instagram. 

Strive over time for excellence but drop the perfection disorder at the door. Good is good enough! 

Take action now. Start making videos! 

Fast Track SEO Free Training Video is Live Now!

Fast Track SEO Free Training Video #1  is Live Now!

Here you go! There will be a total of 3 free video trainings before we launch the course. Make sure you get in on all 3 of them.

Here is the link to the first of your free trainings in our pre-launch of #FastTrackSEO:

https://goo.gl/cEhBjq

You don't want to miss this free training.  This free training will no longer be available after May 25th so hurry and go watch it now!

This free training for the pre-launch of Fast Track SEO is on: Take your listings back.

How do you rank on page one when the ZTR's control the top spots?

Check out more in the free training video!

You must be in control of your listings. You are the listing agent and not only do you have a responsibility to your sellers to market their listings but you also have a responsibility to your own business to market your listings in order to not just sell them but also to get more listings and position yourself as the leader and top producer in your market.

The fastest way to gain some authority on Google is to apply best SEO practices to each of your listing addresses.

Check it all out here: https://goo.gl/cEhBjq

Fast Track SEO course training for real estate agents

See you at the top!

 

Early Bird Notifications for Fast Track SEO – just a quick note

Just a quick note to let you know that the Early Bird notifications for #FastTrackSEO is shutting down in 4 days.

I don't want you to miss out on being first in line for Fast Track SEO when it launches on May 26, 2015.

The Early Bird list is shutting down on Friday May 15th.

Here is the link in case you are not on the list yet:

https://coachkaterina.leadpages.net/fasttrackwebinar/

You don't want to miss out because I can only take 200 members in Fast Track SEO since I will be teaching the webinars live and want to make sure I have time to answer all your questions.

Fast Track SEO digital marketing course by Katerina Gasset

Early Bird Notification List is Ready for #FastTrackSEO to the Top

Early Bird Notification List is Ready for #FastTrackSEO to the Top – the new revamped SEO to the Top course. 

Back by popular demand- we are getting ready to launch an all new SEO program on the Fast Track.    #FastTrackSEO Early Bird Registration

Being on the early bird notification list makes sure that you get first notice of the product launching. 

The anticipated date of the course start date is May 27, 2015. 

SEO to the Top is a very popular course but there have been a lot of Google algorithm changes in the last couple of years. 

We are putting this SEO training on the #FastTrackSEO just like colleges and universities have Fast Track courses. 

This course will be taught in live webinar format for the first launch. 

There will be some amazing bonuses added to the course so don't miss out!

Get on the list! 

You will be send some important information about how to sign up which you will have first priority to do. 

The doors will close when we reach 200 members so it is important to be on the early bird notification list for #FastTrackSEO to the Top. 

We will also be sending you some great content along this journey to the launch! Stay tuned! 

Here is the link to get on the #FastTrackSEO to the Top course: 

https://coachkaterina.leadpages.net/fasttrackwebinar/

What’s Your Biggest Question About SEO and Digital Marketing

What is your biggest question about SEO?

What's Your Biggest Question About SEO and Digital Marketing? 

If we had lunch together…

and you could only ask me your biggest question-

what would that be?

Go here to take this one question survey…

https://www.surveymonkey.com/s/BJWVVDB

 

After you answer that one question head on over to

the early bird registration for #Fast Track SEO to the Top!

The link to the early bird registration will be on the survey monkey thank you page.

Because you are one of my subscribers you get first dibs at securing your spot for #FastTrackSEO to the Top webinar coming up soon.

There is limited seating on webinars so you must register on the early bird notification list to secure your spot.

 

After you take the one question survey you will be redirected to the Survey Monkey thank you page. On that page there will be a link to the early bird notification list.

 

Afterwards you will get a thank you email and a few minutes later a confirmation email.

You will need to click on the link in that confirmation email in order to confirm your being on the priority list.

Pay attention to your email inbox after your confirmation for important details to how to get on the webinar, the webinar registration link and the important news and trainings prior to the webinar.  You will be getting a checklist to download and print prior to the webinar.

 

Don’t snooze! Take the survey now.  

 

How to Choose the Right Website for Your Target Market

How to Choose the Right Website for Your Target Market

Websites – What Kind of a Website Should I Get? 

What kind of website do you need to have? 

What kind of website do you want to have? 

Step 1 to choosing the right website for your real estate business

Before you answer either of those questions the first step to choosing a website is to find out: 

  • Who is your avatar? 
  • Who is your ideal client? 
  • Who is your target market?
  • What are they hungry for? 

The famous copywriter Gary Halbert would ask his students: 

“If you were to open a restaurant what would be the single most important factor for your success?” 

How to Choose the Right Website

The students would give answers like: 

  1. have the best tasting hamburgers 
  2. offer the highest quality ingredients 
  3. have better service than the other nearby restaurants

Gary Halbert would say they were all wrong. 

 

What you need is a bunch of HUNGRY customers!!!! 

 

 

 

It is the same thing with opening up a website. 

You need to be in front of the customers that want something that you have to offer. 

 

If you have these words at the top of your website: 

“Our real estate company works with integrity and we are honest”  Who cares? I am not saying that people want to work with crooked salespeople but that is just not what they are hungry for when they are searching on the internet. 

 

I highly doubt this is the search being put into google right now by buyers and sellers: 

” hard working honest real estate agent full of integrity in Wellington Florida ..”

 

You MUST first and foremost KNOW what resonates with your avatar, what is she or he really looking for? What kind of information do they crave that they are not finding on the other sites? 

 

STEP TWO - How to Choose the Right Website for Your Target Market

 

Choose a website design that serves a purpose not your ego. 

 

The biggest mistake that REALTORS® make is they go out to buy a website BEFORE they even know who their target market is. They buy a website based on what THEY like! 

 

Get over yourself. Your website is not about what you like and want unless it is your vanity page. 

 

If you are going to choose a website for your ideal customers – do your research and find out what they want the site to look like. 

 

Don't buy websites because your other real estate friends are buying a certain site. Don't buy websites and pay for high design fees just to look pretty on the internet. That is a recipe for disaster. When agents hire me to coach them many of them have spent over $10,000 on websites that will never rank in Google or be very very hard to rank. 

 

STEP THREE - How to Choose the Right Website for Your Target Market

 

Make sure that your site is mobile friendly.

There are millions of websites that are not mobile friendly now. It has become such a problem that Google is actually sending out emails to website owners to warn them that their websites are not mobile friendly. Read more on this post I wrote about Google sending out mobile friendly notices. 

 

If you are starting all over again or are at the stage of choosing a website there are different options and most of those options now have a mobile friendly version that is a click of a button and some edits. There is no reason to have to pay for two websites, one that is mobile friendly and one for computer screens. A small upgrade in price for custom designed sites to add on the mobile compatibilities is normal. 

 

STEP FOUR - How to Choose the Right Website for Your Target Market

 

Choose the website platform that is going to resonate with your avatar and be easy for you to use and add content to on the blog page at least. 

 

There are many different platforms and we have tried most of them. After using different platforms and with Mary McKnight's design input when she was here – these are the best suggestions we have: 

 

1. Custom designed wordpress sites that are high end and highly functional will cost you around $6,000 and up. We know a fabulous custom designer for this area of design- Inna Hardison. Not all agents need a site such as this because not all consumers are looking for this style of a site. Let me know if you need an introduction.

 

2. Semi-custom designed wordpress sites that you can build yourself or have us build for you. If you want to build your own site with a very flexible theme that can have the blog page running down the home page or on a blog page and then have a home page design with a call to action- these will run you around $2,900. 

 

You will need to have your own hosting account on Bluehost, not godaddy. You can get a hosting account for a very low price. I have seen sales at about $3.95 per month which you pay annually. 

 

This style of site works well in Luxury niche markets and to market to sellers. We do not use IDX on our sites anymore. Instead of a lot of pages of unimportant content and duplicate content from IDX providers- we use home search widgets that serve a higher purpose. 

 

Here is a screenshot of one of the websites that I designed for a REALTOR® in North Carolina: 

 

Katerina Gasset Websites for Real Estate Agents SEO for agents

 

Her home search widgets go right to her Market Leader site where she can capture them in her Market Leader CRM. That way, everything is in one place, saving a lot of time, effort and money. 

 

The website is not totally finished yet. I am still waiting for items from her in order to finish the site.

Visit her site at: http://asheboronchomesforsale.net 

 

Here is a brand new site that I am currently building for a REALTOR® in Canada. Again, the focus on this site is for sellers to contact him. Here is a screenshot of the home page which is the only page nearly completed at this time.

This is the link to the website if you want to see how it flows on the home page.

 

Katerina Gasset Websites for Real Estate

 

 

We re-designed his sell my home page and turned that into a squeeze page.

 

A squeeze page has ONLY one call to action and NO menu bar or navigation to be able to click around. The purpose is to either get the person to call you or give his email address. The email address part is not functional yet. They had a very outdated website before we started this one: 

Screen Shot 2015-03-10 at 12.32.38 AM

 

The only cost to these websites is your design services and then yearly hosting fees and on the back end you should have a CRM or at least a place where the visitors land for their home search. You can use RealBird for this as well. Many of you have direct MLS home search widgets that you can use and will do the job just fine. 

 

3. DIY yourself Themes in WordPress: you can build your own websites if you have the time and some eye for color and design. 

 

BEWARE: 

  • Don't use FREE themes UNLESS they are the ones that wordpress offers- You get what you pay for here. Most developers who create free themes do not keep up with updates for security breaches. They put out a free theme and rarely update it. If you have a very old free theme it is most likely not mobile friendly and also may have been hacked. However, the free themes you get when you install wordpress on your hosting account- the “twenty-thirteen” and  “twenty-twelve” are safe. They are consistently updated and they are also mobile-friendly. 
  • Don't buy a theme expecting that when you upload the zip file to your wordpress account that the theme will look like the one you saw before you paid for it!!! That was the toughest lesson I learned. I spend hundreds of dollars over the years buying themes that I was hoping would be ones that I could just add my photos to and it would look like the demo site. Unless you know some html language or some CSS you are not going to have it be looking the same way as the demo. 

 

The theme that I recommend for faster building is ThriveThemes. ThriveThemes has a very nice variety of themes that you can purchase very inexpensively. They also have a wordpress plugin that you can purchase and edit all your themes in a visual drag and drop format that is quick to learn and easy to implement.

 

Shane, the developer is from Sweden and is very exacting and methodical in his design and applications. He provides great tutorials on how to use his themes and he also have a membership forum where you can ask questions about how to do this and that. The team is very responsive. I always get an answer back within a few hours with our time difference. I suggest the yearly membership because it is very very low cost but high support and also you can use ALL of his themes within your membership and the WP plugin. 

 

Here it the link to go to to get ThriveThemes:  Thrive Themes WordPress Website Builder

(I am an affiliate of this product.)

 

4. Wix Websites:  Wix had a great Super Bowl ad this year. If you want something simple and fast, then Wix sites may just be for your audience. 

 

Wix sites are in html5 and with just a couple of tweaks to their mobile friendly site you have a great looking site. Wix sites are templated sites with full customization options that you just drag and drop, hold handles to resize and a lot more. You can customize to your heart's content or be very simple. 

 

The sites are free but for SEO you need to upgrade from the free version. You also need to upgrade if you are going to use your own domain name. The hosting is very reasonable. It runs about $8 per month when you wait for a holiday sale. They offer their sites for 50% off on holidays. 

 

Click here to learn more about creating your own Wix website

 

Here is a screenshot of a website I created in Wix for a dentist. He is already getting patients from this website and it was just completed a couple of weeks ago. 

 

Katerina Gasset Websites for Dentists

 

Here is the link to his site if you want to browse the menu tabs and see how the rest of the pages were built: http://BestBoyntonBeachDentist.com 

 

You can build these yourself but if you want us to build one for you – the pricing is based on what you want on your website. The site prices for us to build one start at $997.00. 

 

5. If your audience is only buyers, if you are a buyer's agent then you can start with a very inexpensive site at Placester.com at only $10 per month. 

 

The placestor option offer templated clean designs for you to choose from. There is no customization available and you can not add a bunch of widgets etc to the sites. But heck, you can't beat that price!!! It does include a blog page. They have a library of content that you can add to your site but I don't recommend that at all- it will dilute the authority of your website. Create your own content! 

 

Your MLS gets pulled in through their home search results pages and of course, your MLS must approve the site. You can use domain names that you already own on the site. 

 

This is also a great option if you want to test a specific niche market before you spend money on site design. 

 

Here is a screenshot of the home page of the placester site that we just started: 

Screen Shot 2015-03-10 at 12.49.37 AM

 

STEP FIVE - How to Choose the Right Website for Your Target Market

 

Now that you have chosen which website you are going to run with get ALL of your content together at one time. 

 

The biggest complaint that REALTORS® have about web designers is that their sites are unfinished. Most of the time, the agents have not provided necessary items that are requested by the web designer. Make sure you stop and take the time to put together the items that you will need.

 

Here is a partial list: 

  • Your Logo
  • Your mobile phone number you want prospects to call you on – include area code
  • Your photo in high resolution and in a png or jpg file format 
  • Your company Logo if your company requires it 
  • Your company broker name and company name per state requirements 
  • Your company address per state requirements if applicable in your state 
  • Your geo market! I can't tell you how many times that is not provided. We can't read minds:). 
  • Images that YOU have taken or you have the license to use of homes typical of your area and the price points of your avatar 
  • Images of your community- parks, shopping centers, etc. 
  • Your community information 
  • Your email address and fax number
  • Your social platform links 

 

That is a partial list but it is always good to have all of those items in a folder labeled with your name on google drive. 

 

Now you are off to a great start with getting your new website!!

See you at the Top! Subscribe to my blog to stay in touch with Digital Marketing Strategies! 

Google Sends Notices – Your Site is NOT Mobile Friendly

Google Webmaster Tools is sending out notices to let you know your website is not mobile-friendly. 

They ask you in the notice to follow the steps to make sure your website is mobile-friendly. 

If you do not make your website mobile-friendly Google will not have your website indexed for mobile search. 

What that means is that you will still be on the search engine for your keywords when people search from their desktop computers but you will not be visible to those same people if they search on their smart phones or iPads. 

 

Making your site mobile-friendly in most cases is very simple and you can do it yourself. 

 

Don't get sucked into those companies that call you to charge you big bucks to make your website mobile-friendly. 

 

If your site is hosted on WordPress, it is as simple as updating your theme. If you are using any of the WordPress themes that come with WordPress installations they are mobile friendly. 

 

If you have purchased a theme from another company – they should have an update for you which makes the theme mobile-friendly. 

 

Here is the link to the Google Developers guide on making your site mobile-friendly: 

 

https://developers.google.com/webmasters/mobile-sites/get-started/

Google mobile friendly guide

 

They have solutions for most kinds of websites: wordpress, joomla, etc. 

 

After you complete the steps you can check your website at this URL to see if it passes the Google test for mobile-friendly: 

https://www.google.com/webmasters/tools/mobile-friendly/

 

The page looks like this: 

Google Mobile Friendly Testing Page

With so much search these days coming from mobile devices don't get left out! 

Make sure that your website is mobile-friendly! 

 

Do You Have an Online Marketing Strategy?

Do you have an online marketing strategy? 

The data clearly shows according to research that Copyblogger has done that only 39% of B2B small businesses have a  written content marketing strategy. 

I will venture to assume that for B2C small businesses, it will be lower or about the same. 

I hear it all the time: 

“I know I need to blog but I don't have the time.” 

“I know I need to delegate but I don't have the funds.” 

“I know I need to have a plan for my business, but I don't know how to do it.”

” I know I need to have an online business strategy but I don't know where to start.” 

Sometimes these excuses are based in fear and sometimes they are based in simply not knowing what steps to take. 

Do You Have an Online Marketing Strategy?

You can work through it. You can be successful in getting listings, leads and referrals from blogging, search engine marketing, SEO strategies, networking, content marketing and developing relationships online. 

You may be attending a lot of great classes and webinars and walk away with notebooks full of great ideas but you know that you will just be putting all those notes on your desk and not really adding them to your content marketing strategies. 

Some people feel overwhelmed with the amount of information there is to digest when putting together your online marketing campaigns. 

We offer strategy sessions. You don't need to get into my full coaching programs in order to take advantage of developing your business strategy. 

It is almost the end of January in 2015 ~ how is your strategy working for you so far this year? 

Let's fine tune your existing strategy or create a new one so that you can actually make sense of all the stuff you need to do with your blogging, networking and social engagement. 

I have 3 strategy session times available on Thursday and 2 on Friday. 

Please email me at coachkaterina ( at sign) gmail.com to request your strategy session or text me at 561-502-1577 with your name and email address. 

Looking forward to helping you get on the right track for this great new year!