Category Archives for "SEO for business"
I will be the guest speaker for Realbird on Wednesday September 17-2014 at 11:00 a.m. Eastern Standard Time.
This is a FREE webinar and you do not need to be a member of Realbird ( although I would highly recommend you become a member) in order to join us on the webinar.
On this webinar I will be discussing and training you onRealbird member or not? You are welcome to join in this free Realbird training Katerina Gasset. We'll show you how Real Estate SEO is all done! that you must be utilizing today to stay ahead of your competition.
I will be sharing with you the tools we use to fly under the radar of the big ZTRs of the real estate industry so that you can still get your piece of the pie in listing leads.
Get your own listing leads. You can create your dominance in your corner of the world where your prospective sellers are looking to find the best real estate agent to list their property.
The “Dark Matter” of SEO will be uncovered. This is all the invisible pieces and tasks that you do that is not visible on the outside of your website and blogs.
It is always better to be #10 on page 1 than #1 on page 2 of the organic SERPS.
This SEO and marketing for real estate training is FREE so don't miss out!
I will alway be giving you access to my SEO Field Guide and show you how we get it all done! If you are a busy agent then you want to be on this training. As busy agents you can not possibly do all the SEO steps and content creation by yourself.
RealBird (http://www.realbird.com) is a leading provider of Internet marketing tools for
real estate professionals based in the Silicon Valley. The RealBird toolset includes listing and agent marketing and
lead generation tools uniquely tailored to the needs of the residential and commercial real estate industry. The
founders of RealBird were pioneers in introducing Internet and mobile marketing to the real estate industry.
To register please click here:
“How to Dominate Online flying under the radar of the Big ZTRs of the Real Estate Industry. Discover the tools and touchpoints you need to utilize today to stay ahead of your competition! How would you like sellers calling you instead of you cold calling them? Don't miss this training! “
Instagram Releases Hyperlapse App- Awesomeness!!!
Instagram just released their new stand alone app called Hyperlapse. This is like have a $15,000 Steadicam and tracking rig all rolled into one app. No longer do you need expensive over the top video equipment!
And Hyperlapse is FREE!
Now with your iPhone you can create tracking shots and time lapsing with fast forward style speed.
Thomas Dimson who works in Instagram's data department was inspired by a movie he had seen that showed people time lapsing from all around the world. Here is the gif of that movie over at Wired.com.
He approached Karpenko who had created the first- ever- image- stabilization technology. But how to put all this to use in a small iPhone? Large movie studios could use this technology but it just seemed quite far fetched for smart phone users. This is SUPER complicated technology that we all take for granted. I don't think we give much of our technology much thought.
These two guys from Instagram created the most amazing video app to date.
Check out the app in motion below:
All you have to do is to click record, then choose the speed you want your video to run on, there is an easy slider for that. Then you can share the video directly to Facebook or Instagram!
This is so cool. I don't know if you have ever tried time lapsing video but it is NOT easy! With this app, you will see the world in a whole new way!
The other feature is the amazing stabilizer this app has. You can see the side by side of videos and see how much this helps in your final production of video.
Imagine filming one of your listings and moving from panning in with a slower shot and then moving into the speed 2x up to 12 x speeds to super speed by time to keep the attention of your viewer as you are filming the street on the way to the house.
I have seen this done in high end luxury video that cost a lot of money to produce.
How Come My Own Listings Don't Show Up On Google On My Own Site?
We have received several emails this week with this question from agents and brokers.
This is a great question with the answer being relative to each particular situation.
This is a tough question to answer if you can not also add details about your website and what you are doing with your listings to get them to show up on page one on Google.
You can not simply add your listing to your website and somehow magically your website with that listing suddenly appear on page one. SEO does not work like that. Also, you most likely are NOT manually adding your listing to your website.
First, I would like to start off by addressing a couple of things that need to be taken into consideration.
As far as listing exposure goes- the more the better. So at the end of the day it does not always matter if it is you or someone else that is on page one with your listing. The sellers don't care. They just want their listings on page one – which they are if you do an address search – IF- you have syndicated your listing.
But if you are using YOUR listings on page one to GET MORE LISTINGS- it does matter. Using the evidence that your website shows up on page one on Google in your listing toolbox works in getting more listings.
With the onset of tough competitors in the internet space- the big ZTRs- it becomes even tougher to get to the top of page one for the listing address.
In most cases, it is not worth the effort, the time and the money you would have to invest to compete against the big boys for your own listing addresses because by the time you do all that, your listing most likely will be sold.
You have to weigh ego versus highest and best use of time and resources.
There are WAY better keywords to go after that you CAN rank on page one with your listings for that buyers actually are typing into the search box, ( that is a different subject). In fact, with the right SEO steps you can dominate 7 out of 10 spaces on page one on Google for keywords that sellers type in to search for an agent to list their home.
Right now, we will focus on the question on why your website does not show up for listing address on page one.
The first and most important factor in Google's algorithm is “AUTHORITY”. It works to find what it considers based on programming metrics and rules what is the website with the most authority for any given keyword phrase.
What creates “Authority”? TRAFFIC.
Traffic is the main measurement that the algorithm uses to determine authority.
So you then ask yourself: for my listing address- who gets more traffic to their website, the BIG Z or little ol' me?
The next factor that Google looks at is the popularity contest.
He who has the most links wins that contest if those links are quality and/or social.
In both of those 2 categories the majority of real estate websites don't hold a candle to the big boys who now control those top spots for listing addresses.
The linking campaigns that I know of that consist of quality links can not be bought by the hundreds like the old days. Most of the time, manual linking campaigns are the only ones trustworthy enough to deploy with your site. Those are expensive.
How does Google determine which site is more popular than another? LINKS
Check your competitors to see how many links they have compared to you and what is the trust factor of those links? How relevant are those links?
Then there is the issue of WHO owns your listing as far as the search engines like Google go.
If you did not follow the steps in Listing Experts Academy's Listing Syndication module– you most likely do not own your own listing data according to the search engines.
When Google picks up the data of your listing- they don't see that you are the listing agent- that is not even a part of their algorithm. Their programming determines who owns that data through original posting on the internet. He who put it there first which is actually determined by who is indexed first is considered the original content provider.
If you simply go through the motions of adding your listing to your MLS and then auto syndicate your listing- guess what- you just gave up your online ownership of your data. That will NOT help you with your SEO. You are depending on your IDX to pull in that feed from the MLS to your website. SO your listing is REALLY NOT on your website!
Unless you have blogged about your listing with photos and video and placed that on your website, you do not own any info about your listing according to the search engines.
Now, there are some places where you can have placement of your listing on page one on platforms that have proven to be very powerful and have a lot of traffic and are NOT the big ZTRs. Realbird is one of the them. ActiveRain is another one. YouTube is yet another one.
If you are looking to attract more buyer leads from your listings- be sure to do your keyword research to find other ways besides just the address of your listing. After all, not many buyers actually know the address of your listing when they search for a home.
In my opinion it is best to be ranking for the following in this order:
1. Brand ( not your brokers unless you are the broker)
2. Keyword phrases that sellers search for
3. Neighborhoods – market reports, etc.
4. Avatar centric keywords
There is much to do in all 4 of those areas. If you are a Listing Experts Academy member make sure you know who your avatar is, retake the modules on speaking and discovering your avatar. This is where most agents fall short in having a real dialogue online with the ideal customer.
There are over 35 steps to properly syndicating your listings. To find out more…
Check out Listing Experts Academy.
The One Thing You Can Do Right Now to Compete Against the Big Z
Now that Trulia and Z merged with Z on top their plan is to continue to compete on the SEO organic landscape with both companies in tact- so in other words- as some agents had hoped, they won't be combining their SEO under just one URL. Actually that would not be smart for business for them to do so.
Instead they will continue to have both T and Z at the top of many of the real estate search results pages.
All is not lost for us agents who want to get our own seller leads from our blogging and other networking online.
There are a few steps you should put in place before trying to rank for your keywords:
1. Know your avatar.
2. Speak in a voice that resonates with your specific avatar.
3. Drill down to find the keywords that your avatar will use to find you.
4. Make sure that you do your keyword research to measure commercial intent.
Once you have those 4 steps in place you can move on to the one thing that will help you fly under the radar of those big ZTRs.
Click here to watch this free 2 part short video tutorial on the one thing you can do right now to get on page one for keywords that sellers actually look for online.
While you are at it, please like my Facebook fan page – this is where the video is.
See you at the top!
Yahoo Shuts Down Yahoo Voices- Get Your Content Removed
I remember how excited I was to be approved as a Yahoo Voices writer about 8 years ago.
It really helped with our SEO over the years and especially on the Yahoo results pages. Yahoo Voices started 9 years ago. For some of us that does not seem like a long time to evaluate the use of a product and for others it is too long. Yahoo has decided to shut Yahoo Voices down on July 31, 2014.
Yahoo is no longer accepting content for Yahoo Voices even in the month of July so if you have tried to add content, it is not going to be added to the network. This includes both Yahoo Voices and Contributor.Yahoo.
All your content will be removed from the internet. So now is a good time to go and get any content you have on Yahoo Voices and Contributor and get it on your websites or saved in a file for now. If you don't remove it and you don't have a back up, it will be gone.
The last payments will go out in mid August for July views. Any payments not confirmed by August 14, 2014 at midnight will be forfeited and Yahoo will not make the payment.
What does Yahoo suggest you do with your content?
Of course, post it to Tumblr.
Yahoo bought Tumblr in May 2013 for $ 1.1 Billion Dollars. However, there is no numeration policy for posting to Tumblr. Yahoo has no plans of installing one either.
On Page SEO Basics for Real Estate Agents
Search engine optimization for your blog articles and your pages on your website is not difficult. It sounds scary and complicated to many real estate agents. When you break it down into smaller bite size pieces, it becomes manageable.
Here is a graphic that I created to show you visually the basic concepts on the items that need to get done when you write a blog post or create a page on your real estate website. This includes your listing pages. Don't just allow syndicators to take the SEO value from your listings. With a few simple steps you can optimize your listings.
Content that people like to link to is the most important factor. You also need to have content that people can link to. For instance, if you send all your traffic to your idx search page- that page most likely does not have great content to link to. Send the traffic instead to your individual listing pages where you have created some additional interesting content about your listing. This entices someone to link to your listing.