Category Archives for "Website Design"

Speed Hack Your Way to a Gorgeous WordPress Website! No Coding Skills Required- Free Webinar

Speed Hack Your Way to a Gorgeous WordPress Website- Free Webinar! No coding skills required. So easy a 5th grader can learn how to do this.

Join me for another Free webinar! I hope you are getting a lot out of my free webinars.

January 13th at 8 p.m. eastern time I will be hosting and teaching a free webinar.

Go now to register for the webinar: http://katerinagasset.com/wordpress-ninja-moves-with-thrive-themes

I am going to show you:

  • how to add content to your wordpress website super fast and easy
  • how to add images super fast to your media library
  • how to then add those images and set them up as featured images on your blog
  • how to set up your blog page super fast and easy on wordpress
  • how to add landing pages, squeeze pages, webinar forms, VSLs all in one click
  • how to edit your pages super fast with no coding required
  • how to add design elements that will make it look like a pro built your site
  • how to create content templates you can simply drag and drop anywhere you want
  • and more….

We only have an hour together so I will show you as much as I can in that hour.

We will have a short Q&A after the webinar if there is something in particular you want me to show you.

This is going to be an online live training so I won't have any slides. I won't be walking through any slides. It is all hands on live on the wordpress platform.

I will record the webinar and send out the replay but there is no guarantee that this will work. As always, we will have the recording as long as there are no tech glitches in regards to the recording. I highly suggest you be live on the call for this webinar.

I also advise that you access the webinar from your computer or laptop and not on a mobile device because I will be using my mouse and pointer over my screen and this does not always come out on your side in the best way. You won't be able to follow along so well on a mobile device.

I recommend you to open up a new window on your computer and have your wordpress site dashboard open in that window so you can follow along.

I highly recommend that you get Thrive Themes at http://KaterinaGasset.com/ThriveThemes.   I am an affiliate and greatly appreciate you using my links to get your Thrive Themes membership. You don't need to have Thrive to attend my webinar but the tools we use are all in Thrive.

I am excited to share with you more of my speed hacks! I am all about the speed of which we can accomplish a task. Benchmarks are meant to be improved. The only way I can get all this done is 1. speed at task and 2. creating systems to delegate and 3. outsource my systems to my virtual assistant team. This is how you master your time and get things done.

See you soon!

IMPORTANT! Graphics Webinar Time Correction!

IMPORTANT: How to create graphics for your blog and social posts super fast

I don't know why I did not notice, so sorry.

The time for the webinar is today at 2 p.m. eastern time,

that will be 11 a.m. pacific time.

If you already registered there is nothing you need to do except get on the webinar at 2.

If you have not registered for the webinar yet, register here:

http://katerinagasset.com/webinar-how-to-create-graphics-for-your-blog-social-fast/

Please share!

Also, if you want to learn what we will be covering in this webinar you can read the post here:

How to Create Graphics Fast & Easy for Social Postings and Blogging!

How to Create Graphics Fast & Easy for Social Postings and Blogging!

Graphics That Rock Your Social Media and Blogs!

Just since 2007 visual content on the internet has increased over 9,900% . There is good reason for that.

Human brains like visual information. Our brains retain visual information better than other kinds of information.

Conversion rates go up to 300% by ONLY adding visuals to your content marketing!

[bctt tweet=”Adding images to your blog increases conversion rates by as much as 300%! “]

That is pretty amazing! I am not surprised. What I am surprised by is how few people marketing on the internet are actually using visuals in their best presentation if any at all.

Everything from the color you choose to the fonts you pick- it all tells a story. It speaks your brand.

It is time to throw out all those silly looking clipart graphics – so old school now that we have so many powerful free and almost free graphic creation and editing tools where you don't need a degree in design to create!

When I see the clipart it screams tacky and when I see stock photos that look like stock photos it feels like the content marketer did not take much thought and then it feels the rest of the content may also not be coming from a point of service or adding value.

There is simply no excuse to use such thoughtless imagery these days.

Remember the saying: “A picture speaks 1000 words”? Studies of the brain show it can process an image in about 13 milliseconds. Our brains will only remember about 10% of the information we absorb through text yet for visual information we can retain about 65%.

Human faces create emotional responses in other humans' brains. People remember images of people. Using people in your graphics is very effective.

Liven your blogs by adding color!

Color is another element that triggers emotional responses. Be intentional with your colors you use in your brand, your designs and in all your graphics that you use on your social postings and on your websites and blogs.

[bctt tweet=”Choose your colors wisely when posting visuals. It triggers emotional responses. “]

You also want to have consistency in your color choices. While it is fun to use an array of different colors every time you post- that will not necessarily increase brand awareness. What is the purpose of your using the color? What is the response you wish to achieve through your color choices? These must be taken into consideration.

There is a reason why doctors use blue and not red for their logos, colors and content.

When I first started blogging back in 2006 most people called them weblogs and it was all text. We evolved in 2007 to adding images to blog posts. It was a huge deal!

Fast forward through the internet evolution to where we now have Instagram and Pinterest, two of the most visual content platforms and those two companies are growing. We now have live streaming, heck, back in 2006 YouTube was such a small company and no one really used it then. Now it is not only the third largest search engine, it has billions of views and video. Now we add in live streaming with Periscope and Blab. We are really talking about life changing technologies.

If you have not embraced visual graphics in your content, now is the time to do so. After all, don't you want to have increased chances of people doing business with you?

I am teaching a webinar on December 9, 2015 at 8 p.m. Eastern time where I will show you how you can create effective and engaging graphics in 2 minutes or less. I will also be sharing the list of websites and tools I use to create my graphics fast and easy.

Click here to register for the webinar.

Tips to Create Graphics that will Rock your Social Media postings and blog posts:

  1. Take your own photos! Taking your own photos creates original content which of course is good for google spiders to crawl. Original photos that you take are your own creative genius. They don't have to be perfect. You can create your own backgrounds with the photos you take to add your text layers on top of.
  2. Break up your content by adding graphics in between your paragraphs to add visual appeal. This keeps the visitors on your page longer. It adds interest to your content. Nothing is more boring than a wall of words.
  3. Add text to at least one of your images on each blog post. For most of us, we are not just posting on our blog. After posting to our blog we are then sharing the content across our social media channels.  When you post to Facebook and Pinterest- you will get a lot more interaction if you had text to your images.
  4. Use Quotes. People love quotes. People read quotes. And when you have your quote over an image, you will get more interaction and engagement. I will show you a very fast way to do this on the Free Graphics webinar I am hosting on Wednesday December 9,2015.
  5. Use Typography to enhance  your textual overlays on your graphics. This adds interest and you can create focus points leading the eye where you want it to go. You don't want to overdo it, so watch your styles and sizes when employing this technique.

I asked permission from copyblogger to use some of their images to show you what effective and engaging graphics look like. Copyblogger gave me permission to exhibit their graphics on my blog.  They have an excellent article about creating graphics for your blog posts.

You will notice in this first image- how the text is set over a background that is not too busy. You don't want your text to compete with the images in your graphic. The man taking the photos is interesting and the detail is intriguing. You want to pay attention to details in your images. This image is watermarked very simply by copyblogger. I also like how the shoulder of the person is over into the red background just a bit. This makes the image flow. Otherwise it can look very amateur.

images-engage-readers-

When you are creating graphics for your blog posts- sometimes you just can't find a good image to match your content or sometimes the post should not have an image. In these cases, you can do some very interesting design on a canvas with text like this one below from copyblogger. Study this graphic to gain some tips into ways you can use typography to arouse interest in what you have to say.

ld-profitable-content-

Sometimes you don't want a bunch of people in your graphic but you do want it to be about people. This is a great graphic, again from copyblogger where the handshakes are just enough to get the message across about the importance of having your legal stuff all in order. Again, you see how the transparent overlay of color to hold the text grabs your attention but also looks like it belongs with the image. Taking your background and using your opacity slider in your editor works like magic!

website-legal-elements

If you are featuring yourself or a guest on your podcast or blog– here is a great way to feature them that is classy and respectful.  Chris Ducker looks great in this image. You want to make sure the image is wide enough for Twitter and Facebook and your blog – so a profile shot of Chris would not work well visually. Copyblogger used the right tonality of color and design to keep your eyes on the image. Human eyes are naturally drawn to other human eyes. You want to draw the audience into the eyes. This graphic does that perfectly.

yp-jadah-sellner-

Creating graphics is easy and fast. There are some very simple and free to low cost tools you can use. The more graphics you create, the faster you get. The best way to save time is to find all your background images first, then pull them all into your editor or software, and then edit them all, then add the text.

I use keynote on my mac to make the fastest images. The images at the top of this blog post- I created in less than 2 minutes each on my mac in keynote. I will be showing you how I do this and more on my webinar:  Create Graphics Fast & Easy to Boost Your Engagement & Rock Your Social Media Posts and Blog Posts. 

If you don't have a mac, don't worry. There are some editing tools you can use online that will also make the process faster.

 

#NicheSummits ~ Marketing Tips To Grow Your Business From the Experts

Marketing Tips from the experts Katerina Gasset Niche Summits on blab

Marketing Tips To Grow Your Business from the Experts #NicheSummits 

Please use the hashtag #NicheSummits when sharing the marketing summit on Facebook, Twitter, Google + , and LinkedIn.

I am a guest speaker at Niche Summits this Friday September 18, 2015 at 1:00 p.m. eastern time.

I will be speaking on the topic: 3 Reasons Your Website is NOT Getting You Business. 

There will be more marketing speakers at this summit. I will be in the first round of speakers so you will want to be there at 1:00 p.m eastern time.

My talk is only 5 to 8 minutes so you will miss it if you are late.

The format is on Blab.im.

Blab for marketing

On Blab there are 4 windows. 1 will be for the host, 2 will be for 2 speakers at certain times and the 4th window is open for you to come on to ask your questions.

You can download Blab for free on your desktop or your iOS device. Sorry, not available for androids yet.

You will want to sign up for Blab before Friday in case you have a learning curve to get started.

You sign up for your Blab account with your Twitter handle.

Here is the link to subscribe to the summit on blab: 

https://blab.im/niche-summits-marketing-tips-to-grow-your-business-from-the-experts

See You at the Top!

Short Bio: “Katerina Gasset has been in the real estate business for over 28 years, an entrepreneur for over 35 years. Katerina’s passion is to help others to achieve all they are designed to be. Empowering others is just in her nature. Her ability to navigate the purchase funnel for clients is genius as she can see key touch points and optimize the funnel accordingly. Running her own agency over the last several years, Katerina has had the opportunity to work with several companies, from small real estate firms to large Fortune 500 companies.”

Content Creation Strategies

Digital Marketing Strategies with Katerina Gasset

In this article I am going to go over the what is working now when creating content. I will share with you what we are doing to get our content to rank quickly and get the Google bots to crawl our site often and index it. 

Creating Content Google Likes

Creating content should be at the top of your list of marketing priorities. Content creation has always been important. But since the Panda update which is in a constant roll out content creation has never been more important.

Google loves not just fresh content but also frequently updated content and also long content. You can also curate content with your added commentary and your own images.

Longer content is the new metric. We used to be able to write 300 to 500 word posts and they would fly to the top of the SERPS. That is changing. Also, searching behavior changes over time. Looking for answers to our questions is taking on a new meaning in search. We want to know in depth answers and how to’s not just a gloss over.

41% of businesses struggle with creating enough content according to Contently.

Obstacles Facing Content Creators


Testing Long Form Content 

Our Wellington Chiropractor is on page one for many chiropractor terms but he was not on page one for Wellington Acupuncture which is another part of his practice.

Since we already have links going to his main website for chiropractic terms and I did not want to start a niche website just for acupuncture we decided to test out Google’s apparent love for long page content of over 2000 words.

I named a main page instead of a post the acupuncture terms that we want to rank for. Then I did the research for acupuncture and wrote over 3000 words of content on this page: Wellington Acupuncture Treatments. I added alt tagged imaged throughout the content for visual appeal, added bullets and sub-titles so readers can easily scan the content.


Research- People Read Long Form 

What Google research has found is that people who are really studying, researching, learning are staying on long content pages. Yes, they are still skimming and scanning but they are staying longer and tend to read more than average if the topic is relevant to their search.

So in this case, someone searching for information about whether they want to get acupuncture treatments or not is going to want to know everything about acupuncture in order to make a decision to call for an appointment or not.

Within 3 hours of publishing the page he was on page one for several geo tagged terms revolving around acupuncture. The phone is already ringing with patients who want to book acupuncture appointments.

Getting Indexed in Google's In-Depth

The added benefit to writing long form content of over 2000 words is you can get an extra indexing spot in Google’s “in-depth” article index. That is something your competitors are most likely NOT doing!


How To Write 2000- 3000 Words 

[bctt tweet="How do you write 2000 words of content?."]

But how do you write 2000 to 3000 words of content on a topic?

It takes time and research.

My goal is to write one 2000 - 3000 word article each week.

A solution for you might look like this:

  • Week 1- Choose topic, do your research, write 500 words of content
  • Week 2- Write 500 more words of content = 1000 words total
  • Week 3 - Write 500 more words of content = 1500 words total
  • Week 4 - Write 500 more words of content = 2000 words total

Add images to the page at one time instead of with each section to save time with the exception of your featured image. 

You can also publish your content on week 1 and then add to it each week until you have the word count you want to achieve. This way you are only going back into your article to edit it, to save some time.

Personally I like to write my content at one or two sittings. Everyone has their own particular writing structure so follow what is best and most comfortable for yourself.

The biggest tip I can give you about content creation is to write first and edit last. If you suffer from perfection paralysis you need to get over it. Good is good enough. Struggling from sentence to sentence is going to take so long you won’t be able to write 2000 + word articles or blog posts or page content on your website.

Not sure how you are going to write to think of 2000 - 3000 words on one article?

  • Choose a main topic.
  • Create some subtopics.
  • Gather up your images.

Use Images to Add Interest

Images will spark your imagination with more content you can write.

We process images way faster than we do text. Humans process images 60,000 times faster than text. That is a lot! Take lots of photos in your niche and also other things that you can use in your posts like:

  • Graphs
  • Infographs 
  • Charts
  • Cartoons 
  • Memes 
  • Stock Images ( make sure to follow the TOS of each company.) 

Research shows that you should have one image for every 350 words of text you write.

You can follow the format I used for the Acupuncture page.

[bctt tweet="Add an image for every 350 words of text"]

Add Video to Long Form Content 

Add a video or a slideshow to your post, article or page for visual appeal and to interest the visual learners and viewers. Get on YouTube now- there is still plenty of room. Engagement on video is growing fast and furious.  Don't miss out on this. 

Read more about YouTube SEO and Periscope tips here. 

Make sure to stay within one main keyword topic and its related keywords and use plenty of semantical terms throughout your content.

Google’s algorithm is smart but not no smart that it can read your mind. You still need to make it clear what topic you are writing about. Another perk to writing long content is that you have more areas and places within your content to sprinkle in your keyword phrases, their related semantical terms and topical relevant textual content.

To this point in this article we are at 625 words of content so far.


Adding Different Forms of Content 

Here are some more ways to add more content to add to your article:

  • Find thought leaders in the topic you are writing about.
  • Read their articles.
  • Find a couple of quotes from the thought leader and quote him or her in your content.
  • Make sure to add his quote in quotes and credit the source.

This technique also gives a nice visual appeal to your article along with helping you attain more credibility.

"When we talk about "content marketing," we mean the creation of storytelling material that attracts readers, viewers and listeners to a brand.     Mashable 

Writing in-depth articles which are quality rich and add value are more likely to get shared than short posts. Educating, informing and entertaining; these are the keys to getting your content shared across the social medial platforms.

Add quotes to your content articles, source your quote for credibility.

Click to Tweet

Answer questions. Make a list of all the questions that your customers, buyers, sellers ask you.

Gather your answers and write articles answering those questions. You don’t really need to create your titles in question format because the algorithms are now smart enough to know what question you are answering.

Ask and Answer Questions 

To write longer content write about more questions and answers.

Instead of the usual Top 3 or Top 5, change the content to Top 20 and Top 25, etc.

To a serious searcher, what do you think they would be more interested in, 3 or 20 things they can learn right now? Also, which one would Google like better?

Since Google is looking for “better” content it is natural that the math adds up to : longer content = better content. We know this is not necessarily true but to a math equation it is.

Check out this graph from SerpIQ from an in-depth study they did:

There is a perk you typically can get from writing longer content: more people tend to share longer content. This helps bring traffic to your site.


Tips To Creating Long Form Content

Digital Marketing Strategies with Katerina Gasset

Keep a notebook, notes on mac or Trello with a running list of ideas to write about. Some of those you many never write about but the important part is to keep the list and keep on adding to it.


A huge time waster is sitting around trying to think of what to write your next blog post about. You can avoid this by keeping an ongoing list.


Take time aside each day - just 10 minutes will do- to get your idea muscle exercised. I like to keep mine in Trello. Here is a video tutorial playlist I created about using Trello to get organized and more. 

Set a goal to come up with 10 ideas in those 10 minutes. 1 idea per minute.

Don’t judge whether they are good ideas or not. Just write them down. Of course some will be good and some will not be. The point is to get into the practice of writing them down.

Speaking of time, choose to write your content when you write the best. Some people write better at night and others early in the morning. Whenever that time is for you is when you set your time aside to write.

Make an appointment with yourself on your calendar to write and then don’t let other distractions get in your way. This is important marketing time. Your writing time should be sacred. Those around you also need to know this is your time to write, stop the interruptions.


Write for the Serious Searcher 

You can also add more content by using words people who are seriously searching look up:

  • Strategies 
  • Ways 
  • Tips
  • Ideas
  • Places 
  • Tactics

Add your keyword to the end of each of those words to create the layout for longer content.

Look at what your competitors are coming up for on the top 10 on Google SERPS in their lists and tip articles and do it better. Google your longtail keywords in Google’s incognito window. Check what content is ranking on the top 10 in the SERPS. Proceed to write a better, more in-depth article about the same topic. You may just outrank the competition using this technique like we did.

Add more detail to your content. Many writers in your space are not adding detail to their content. This can set you apart from the pack and help get you a spot on page one.

Go into detail on every step you write. This alone will add value and more words:).

Back up your claims with verified industry leaders. Most industry leaders publish all kinds of data, survey results and statistics.


Make Content Visually Appealing 

Structure your content so that it is easy to read and easy on the eyes.

[bctt tweet="Structure your content so it's eye candy"]

Before you publish your article make sure to apply the ‘Eye Candy’ test.

Digital Marketing Strategies

Is your article visually appealing?

Don’t make your content a wall of words. That is the fastest way to turn your readers off and they will click right off of your blog or website.

Easy ways to make your content visually appealing:

  • Break up the text by adding images 
  • Use lists with bullet points 
  • Add video to your content 
  • Add subheadings 
  • Break up paragraphs 
  • Use italics for attention
  • Use bolding for attention
  • Use red in your screenshots 
  • Bold your subheadings 
  • Add icons before each point 

Some examples of these are throughout this post you are reading. 


Additional Tips For Great Content 

Make sure your content is:

  • User Friendly 
  • Looks good on mobile devices 
  • Readable 
  • Backed up by verifiable data 
  • In-depth 
  • Clear 
  • Simple 
  • Easy to follow 

People who read very fast stay on pages that have about 100 characters per line while those who read slow like to read about 55 characters per line.

Choosing a character count in the middle is best. Some tests show that 66 characters per line is best. Here are some results from some testing: http://webtypography.net/2.1.2

Also, setting your font size to 16 is now optimal. It is much easier to read.

Here are a few tips in capturing the attention of your readers longer:

Ask questions in your content. This causes the reader to hesitate and think on what you wrote.

Add your images and videos to your article or post so they peek “above the fold” encouraging the scroll.

Add down arrows for this same reason. People are curious.

The last step is to sprinkle your content with your long tail keywords and semantics of those longtail keyword phrases. Do this last so as not to stop your creative flow and the intent of your articles.

To learn more about writing with longtail keywords get started with Fast Track SEO.

Finally, make sure your article or blog page or page you are adding the longer content to is valuable to your readers. Make sure it is of high quality and relatable to your niche readers.

You want to write great content that your readers will stay on your page and read, then call you or connect with you to do business with.

By the way, I am now at 2010 words in this article. This is what it looks like to write a post or page or article with 2000 words.

If you would like to take this further ~                  Text me to work with me:  561-502-1577 

Not Mobile Friendly Today? Quick Fix to Pass the Google Test | What’s It All About?

It's April 21st today. Unless you've been living under a rock, you know today is the day that Google's Mobile Algorithm sets in. 

Actually, there has already been movement in the SERPS for a couple of months now regarding Mobile Friendly sites. 

First of all, it is NOT the end of the world. So if you are panicking because your site is still not mobile friendly, relax.    is your site mobile friendly call us today to get your website designed

There is a lot of “end of the world for your website” rumors and such all over the internet and on social media and landing in your email inbox. 

I am not diminishing the importance of being Mobile Friendly. I just want you to know the facts and what can you do to fix your site if you are not passing the Google Mobile Friendly test. 

Your site won't be de-indexed or punished for not being mobile friendly. 

Google is not trying to punish us. In fact, this is the first time in the history of Google that they have actually come out publicly to announce an algorithm change. That is unprecedented. That right there, tells us that they are giving us fair warning of this change and they also know that this will affect SO many businesses that they gave plenty of time for site owners to make sure their sites are mobile friendly. 

What is going to happen is that if your site is not mobile friendly- it will have an impact on the Mobile Search rankings. 

Google will show the mobile friendly websites first in the mobile search results. They are not getting rid of your site. 

What this means is that Google is going to detect those who are on mobile devices when they are searching. Those results will appear to the searcher who is searching for keywords on their phones. 

So if your site is not mobile friendly your rankings will take a beating. But let's say that your competitors are also NOT mobile friendly:). Well, we shall see what this looks like starting today! It is best to be the first one mobile friendly! 

BUT this does not apply to your desktop rankings. And Google has announced this will also not apply to iPads and other devices like that. It does not apply to laptop rankings. 

What can you do right now, today to get your site mobile friendly? 

Before you do anything make sure your site's theme does not have a mobile update. 
Sometimes all you need to do is update your theme in your wordpress dashboard and you are set. 

This is a quick band-aid that you can do right now if you have a wordpress website: 

1. Go to your wordpress dashboard. 

2. Move your mouse over “appearance”.  

3. Click on “themes”.

You will see these free wordpress themes: 

Mobile Friendly quick fix

 

4. Choose any of these themes. Remember, these are not a permanent resolution. But all of these are updated constantly by wordpress. They are the only safe free themes that you can apply. 

5. Click on the theme and then click “activate”. 

Warning: You won't lose your posts, tags, categories, etc. You may lose other data. Always do a back-up of your site first. There are no guarantees that some of your data won't appear wonky or have alignment issues, etc. We are not responsible for anything that goes amiss on your site or anything else happens to your site. 

Now go to the Google Mobile Friendly testing page here: 

https://www.google.com/webmasters/tools/mobile-friendly/

Add the URL of your site there and it will run a test on your site. 

This fast fix is temporary but it gets your site to pass the test. Then you can start working on getting another theme that is mobile friendly. 

Mobile Friendly and Responsive are not the same thing. 

A mobile friendly site must be usable, legible and available. 

Mobile Friendly means that someone searching on their phone clicks your website they get a mobile version of your website. Here is an example of what that might look like: 

mobile friendly site example of what google test shows for mobile friendly

What is important for Mobile Friendly: 

* Large text that's easy to read ( I've been saying this for years:)) 

* The content fits on the small screen 

* Well- spaced links 

* Mobile friendly plugins 

You are not alone if you are not mobile friendly. Over 40% of the Fortune 500 companies are NOT mobile friendly. 

Mobile search is so important today and Google knows that. That is why they are working to make sure that the search that mobile users receive is a great experience. 67% of all searches are from mobile devices now. Google is not making money on mobile search because people don't like the mobile web experience they are getting. Google needs to make money somehow on all this mobile search. 

One way they can do that is to force website owners to make their websites mobile friendly so that the user experience becomes a good one, then Google will be able to monetize better.

Responsive Design: 

Responsive design means that your website will adjust to any screen that it is on.  Your site determines what someone is searching on – desktop, laptop, smart phone or iPad. It also fits to the size of the screen that is viewing the site. That means that your responsive website looks good on a 21 inch screen or a 12 inch screen. 

It is important that your end goal should be for your website to become responsive. There are a lot of great responsive themes on the market. 

Right now it is more important for your site to be mobile friendly versus responsive because that is what Google is focusing on right now. 

However, the problem that happens with mobile friendly is that ALL your pages may not be mobile friendly. The question arises is:

Will Google rank your pages or just your site? 

Right now Google says it is page by page. But we all know that Google changes:). 

If your site is mobile friendly with 50% of your pages but your competitor has 70% pages mobile friendly – is that going to hurt your rankings? 

Google has not indicated how this will affect your rankings.  

What if you know your site is mobile friendly but you are still failing Google's mobile friendly test? 

This could be a very simple issue with your wordpress settings. Check your settings. 

Checking your site settings to make sure your site is crawled

Make sure the box is NOT checked where the arrow indicated in the above screenshot. 

Google bots can not crawl your site in order to even check to see if your site is mobile friendly and worse yet, your site won't get indexed. 

Feel free to contact me to go over your website options. We can go over your site together and figure out your best course of action in moving forward and becoming mobile friendly and/or responsive. 

Video – How to Choose the Right Website for Your Target Market – Digital Marketing Strategies

Video – How to Choose the Right Website for Your Target Market – Digital Marketing Strategies. 

Here is the video version of “How to Choose the Right Website for Your Target Market”.

In case you don't have time to read the text version and if you are a very visual person, this may be the best way for you to embrace the content.

 

Here is the link to the text version of How to Choose the Right Website for Your Target Market.

 

Here is the link to the podcast version in case you like to listen and learn:

Click here to go to the podcast post where you can download the audio file.

 

Here is the link to my iTunes channel where you can subscribe to my podcast and listen at your leisure:

https://itunes.apple.com/us/podcast/rising-above-noise-growth/id810838153

Make sure you subscribe to my blog to keep up to date with Digital Marketing Strategies.

Podcast- How To Choose The Right Website For Your Target Market- Digital Marketing Strategies

Welcome to another episode of my podcast. How to Choose the Right Website for Your Target Market.  We are going to go over the five most important steps in making the right choice in your website design and application. You can listen to my podcast by subscribing in iTunes too.

If you would like to read the text version of this podcast – click here. There are images of screenshots of different website samples that are not shown on the podcast.

[powerpress]http://katerinagasset.com/wp-content/uploads/2015/03/How-To-Choose-The-Right-Website-For-Your-Target-Market.m4a[/powerpress]

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Or you can subscribe to my iTunes channel in the iTunes store:

https://itunes.apple.com/us/podcast/rising-above-noise-growth/id810838153

 

In the podcast:

0:23 – Step 1 – Find out who your avatar is, your ideal client, target market, etc.

0:41 – Step 2 – Choose a website design that serves a purpose not your ego

7:05 – Step 3 – Make sure your site is mobile friendly

8:52 – Step 4 – Choose the website platform that is going to resonate with your avatar and be easy for you to use and add content to on the blog post at least.

23:24 – Step 5 – Now that you have chosen which website you are going to run with get ALL your content together at once.

How to Choose the Right Website for Your Target Market

How to Choose the Right Website for Your Target Market

Websites – What Kind of a Website Should I Get? 

What kind of website do you need to have? 

What kind of website do you want to have? 

Step 1 to choosing the right website for your real estate business

Before you answer either of those questions the first step to choosing a website is to find out: 

  • Who is your avatar? 
  • Who is your ideal client? 
  • Who is your target market?
  • What are they hungry for? 

The famous copywriter Gary Halbert would ask his students: 

“If you were to open a restaurant what would be the single most important factor for your success?” 

How to Choose the Right Website

The students would give answers like: 

  1. have the best tasting hamburgers 
  2. offer the highest quality ingredients 
  3. have better service than the other nearby restaurants

Gary Halbert would say they were all wrong. 

 

What you need is a bunch of HUNGRY customers!!!! 

 

 

 

It is the same thing with opening up a website. 

You need to be in front of the customers that want something that you have to offer. 

 

If you have these words at the top of your website: 

“Our real estate company works with integrity and we are honest”  Who cares? I am not saying that people want to work with crooked salespeople but that is just not what they are hungry for when they are searching on the internet. 

 

I highly doubt this is the search being put into google right now by buyers and sellers: 

” hard working honest real estate agent full of integrity in Wellington Florida ..”

 

You MUST first and foremost KNOW what resonates with your avatar, what is she or he really looking for? What kind of information do they crave that they are not finding on the other sites? 

 

STEP TWO - How to Choose the Right Website for Your Target Market

 

Choose a website design that serves a purpose not your ego. 

 

The biggest mistake that REALTORS® make is they go out to buy a website BEFORE they even know who their target market is. They buy a website based on what THEY like! 

 

Get over yourself. Your website is not about what you like and want unless it is your vanity page. 

 

If you are going to choose a website for your ideal customers – do your research and find out what they want the site to look like. 

 

Don't buy websites because your other real estate friends are buying a certain site. Don't buy websites and pay for high design fees just to look pretty on the internet. That is a recipe for disaster. When agents hire me to coach them many of them have spent over $10,000 on websites that will never rank in Google or be very very hard to rank. 

 

STEP THREE - How to Choose the Right Website for Your Target Market

 

Make sure that your site is mobile friendly.

There are millions of websites that are not mobile friendly now. It has become such a problem that Google is actually sending out emails to website owners to warn them that their websites are not mobile friendly. Read more on this post I wrote about Google sending out mobile friendly notices. 

 

If you are starting all over again or are at the stage of choosing a website there are different options and most of those options now have a mobile friendly version that is a click of a button and some edits. There is no reason to have to pay for two websites, one that is mobile friendly and one for computer screens. A small upgrade in price for custom designed sites to add on the mobile compatibilities is normal. 

 

STEP FOUR - How to Choose the Right Website for Your Target Market

 

Choose the website platform that is going to resonate with your avatar and be easy for you to use and add content to on the blog page at least. 

 

There are many different platforms and we have tried most of them. After using different platforms and with Mary McKnight's design input when she was here – these are the best suggestions we have: 

 

1. Custom designed wordpress sites that are high end and highly functional will cost you around $6,000 and up. We know a fabulous custom designer for this area of design- Inna Hardison. Not all agents need a site such as this because not all consumers are looking for this style of a site. Let me know if you need an introduction.

 

2. Semi-custom designed wordpress sites that you can build yourself or have us build for you. If you want to build your own site with a very flexible theme that can have the blog page running down the home page or on a blog page and then have a home page design with a call to action- these will run you around $2,900. 

 

You will need to have your own hosting account on Bluehost, not godaddy. You can get a hosting account for a very low price. I have seen sales at about $3.95 per month which you pay annually. 

 

This style of site works well in Luxury niche markets and to market to sellers. We do not use IDX on our sites anymore. Instead of a lot of pages of unimportant content and duplicate content from IDX providers- we use home search widgets that serve a higher purpose. 

 

Here is a screenshot of one of the websites that I designed for a REALTOR® in North Carolina: 

 

Katerina Gasset Websites for Real Estate Agents SEO for agents

 

Her home search widgets go right to her Market Leader site where she can capture them in her Market Leader CRM. That way, everything is in one place, saving a lot of time, effort and money. 

 

The website is not totally finished yet. I am still waiting for items from her in order to finish the site.

Visit her site at: http://asheboronchomesforsale.net 

 

Here is a brand new site that I am currently building for a REALTOR® in Canada. Again, the focus on this site is for sellers to contact him. Here is a screenshot of the home page which is the only page nearly completed at this time.

This is the link to the website if you want to see how it flows on the home page.

 

Katerina Gasset Websites for Real Estate

 

 

We re-designed his sell my home page and turned that into a squeeze page.

 

A squeeze page has ONLY one call to action and NO menu bar or navigation to be able to click around. The purpose is to either get the person to call you or give his email address. The email address part is not functional yet. They had a very outdated website before we started this one: 

Screen Shot 2015-03-10 at 12.32.38 AM

 

The only cost to these websites is your design services and then yearly hosting fees and on the back end you should have a CRM or at least a place where the visitors land for their home search. You can use RealBird for this as well. Many of you have direct MLS home search widgets that you can use and will do the job just fine. 

 

3. DIY yourself Themes in WordPress: you can build your own websites if you have the time and some eye for color and design. 

 

BEWARE: 

  • Don't use FREE themes UNLESS they are the ones that wordpress offers- You get what you pay for here. Most developers who create free themes do not keep up with updates for security breaches. They put out a free theme and rarely update it. If you have a very old free theme it is most likely not mobile friendly and also may have been hacked. However, the free themes you get when you install wordpress on your hosting account- the “twenty-thirteen” and  “twenty-twelve” are safe. They are consistently updated and they are also mobile-friendly. 
  • Don't buy a theme expecting that when you upload the zip file to your wordpress account that the theme will look like the one you saw before you paid for it!!! That was the toughest lesson I learned. I spend hundreds of dollars over the years buying themes that I was hoping would be ones that I could just add my photos to and it would look like the demo site. Unless you know some html language or some CSS you are not going to have it be looking the same way as the demo. 

 

The theme that I recommend for faster building is ThriveThemes. ThriveThemes has a very nice variety of themes that you can purchase very inexpensively. They also have a wordpress plugin that you can purchase and edit all your themes in a visual drag and drop format that is quick to learn and easy to implement.

 

Shane, the developer is from Sweden and is very exacting and methodical in his design and applications. He provides great tutorials on how to use his themes and he also have a membership forum where you can ask questions about how to do this and that. The team is very responsive. I always get an answer back within a few hours with our time difference. I suggest the yearly membership because it is very very low cost but high support and also you can use ALL of his themes within your membership and the WP plugin. 

 

Here it the link to go to to get ThriveThemes:  Thrive Themes WordPress Website Builder

(I am an affiliate of this product.)

 

4. Wix Websites:  Wix had a great Super Bowl ad this year. If you want something simple and fast, then Wix sites may just be for your audience. 

 

Wix sites are in html5 and with just a couple of tweaks to their mobile friendly site you have a great looking site. Wix sites are templated sites with full customization options that you just drag and drop, hold handles to resize and a lot more. You can customize to your heart's content or be very simple. 

 

The sites are free but for SEO you need to upgrade from the free version. You also need to upgrade if you are going to use your own domain name. The hosting is very reasonable. It runs about $8 per month when you wait for a holiday sale. They offer their sites for 50% off on holidays. 

 

Click here to learn more about creating your own Wix website

 

Here is a screenshot of a website I created in Wix for a dentist. He is already getting patients from this website and it was just completed a couple of weeks ago. 

 

Katerina Gasset Websites for Dentists

 

Here is the link to his site if you want to browse the menu tabs and see how the rest of the pages were built: http://BestBoyntonBeachDentist.com 

 

You can build these yourself but if you want us to build one for you – the pricing is based on what you want on your website. The site prices for us to build one start at $997.00. 

 

5. If your audience is only buyers, if you are a buyer's agent then you can start with a very inexpensive site at Placester.com at only $10 per month. 

 

The placestor option offer templated clean designs for you to choose from. There is no customization available and you can not add a bunch of widgets etc to the sites. But heck, you can't beat that price!!! It does include a blog page. They have a library of content that you can add to your site but I don't recommend that at all- it will dilute the authority of your website. Create your own content! 

 

Your MLS gets pulled in through their home search results pages and of course, your MLS must approve the site. You can use domain names that you already own on the site. 

 

This is also a great option if you want to test a specific niche market before you spend money on site design. 

 

Here is a screenshot of the home page of the placester site that we just started: 

Screen Shot 2015-03-10 at 12.49.37 AM

 

STEP FIVE - How to Choose the Right Website for Your Target Market

 

Now that you have chosen which website you are going to run with get ALL of your content together at one time. 

 

The biggest complaint that REALTORS® have about web designers is that their sites are unfinished. Most of the time, the agents have not provided necessary items that are requested by the web designer. Make sure you stop and take the time to put together the items that you will need.

 

Here is a partial list: 

  • Your Logo
  • Your mobile phone number you want prospects to call you on – include area code
  • Your photo in high resolution and in a png or jpg file format 
  • Your company Logo if your company requires it 
  • Your company broker name and company name per state requirements 
  • Your company address per state requirements if applicable in your state 
  • Your geo market! I can't tell you how many times that is not provided. We can't read minds:). 
  • Images that YOU have taken or you have the license to use of homes typical of your area and the price points of your avatar 
  • Images of your community- parks, shopping centers, etc. 
  • Your community information 
  • Your email address and fax number
  • Your social platform links 

 

That is a partial list but it is always good to have all of those items in a folder labeled with your name on google drive. 

 

Now you are off to a great start with getting your new website!!

See you at the Top! Subscribe to my blog to stay in touch with Digital Marketing Strategies! 

How’s Your Website Working For You?

There are all different kinds of websites. Sometimes we start to fall in love with a certain way a website we see online looks. Sometimes we start a lot of different styles of websites but never really finish any of them all the way. I am certainly guilty of that:) 

We can dance around the best look and feel, the best IDX functions, the best gadgets and shiny objects… but at the end of the day none of that matters. It really does not matter. 

The only thing that really matters is: is your website connecting with your ideal client or customer? 

Is your website in tune with what your audience is searching for, needing, wanting, got to have? Tune in to your ideal customer's radio frequency: WIIFM ( What's in it for Me?). 

Conversions are what counts. Conversions are what matters. 

Real Estate website makeovers


What good does it do you if you have the nicest design on the planet but no one ever sees your website? What good it is if you get a ton of traffic but not one person ever calls you to hire you to sell their home or find a home for them? It is of no use. 

You may be in the market for a total website makeover or you may just need to tweak your message! 

Learn more about websites makeovers with Coach Katerina:  how to design your website, finding a niche that is a good fit for you, developing your message and branding for your audience, how to optimize online for best positioning in SEO and video branding and much, much more…. 

Go here now: Is Your Website Making You Money? Sign up for the 3 part video series. 

Authored by Katerina Gasset