Category Archives for "Website Design"

How’s Your Website Working For You?

There are all different kinds of websites. Sometimes we start to fall in love with a certain way a website we see online looks. Sometimes we start a lot of different styles of websites but never really finish any of them all the way. I am certainly guilty of that:) 

We can dance around the best look and feel, the best IDX functions, the best gadgets and shiny objects… but at the end of the day none of that matters. It really does not matter. 

The only thing that really matters is: is your website connecting with your ideal client or customer? 

Is your website in tune with what your audience is searching for, needing, wanting, got to have? Tune in to your ideal customer's radio frequency: WIIFM ( What's in it for Me?). 

Conversions are what counts. Conversions are what matters. 

Real Estate website makeovers


What good does it do you if you have the nicest design on the planet but no one ever sees your website? What good it is if you get a ton of traffic but not one person ever calls you to hire you to sell their home or find a home for them? It is of no use. 

You may be in the market for a total website makeover or you may just need to tweak your message! 

Learn more about websites makeovers with Coach Katerina:  how to design your website, finding a niche that is a good fit for you, developing your message and branding for your audience, how to optimize online for best positioning in SEO and video branding and much, much more…. 

Go here now: Is Your Website Making You Money? Sign up for the 3 part video series. 

Authored by Katerina Gasset 

Website Design Must Speak To Your Audience

Website Design Must Speak To Your Audience 

When you are designing your website whether you are doing it all yourself or you hired a web designer you will not have a successful website without knowing who your audience is and what problem they are looking to solve. 

Matching your design to their way of thinking is a key in your successful conversion of those who visit your website. 

What you like may not be what your potential customers like. 

Find out who your ideal customer is and then find out what they are looking for in a website that offers solutions to their problem whatever that may be. 

Here is a website that my partner and co-founder of Gasset and McKnight – Mary McKnight designed and created to match the audience for Bess a 19 year old singer. Bess combines soul, blues and rock to create a soft sound.  

You can click on this link to listen to her music and to click through her pages because every single page is a different design. 

Website Design For Real Estate Agents and Musicians

Think about how you can relate to your audience and create in your mind what is the ideal website they are searching for, what information they want to consume and who they want to relate to. 

authored by Katerina Gasset