Category Archives for "Websites for Realtors"
IMPORTANT: How to create graphics for your blog and social posts super fast
I don't know why I did not notice, so sorry.
The time for the webinar is today at 2 p.m. eastern time,
that will be 11 a.m. pacific time.
If you already registered there is nothing you need to do except get on the webinar at 2.
If you have not registered for the webinar yet, register here:
Also, if you want to learn what we will be covering in this webinar you can read the post here:
In this article I am going to go over the what is working now when creating content. I will share with you what we are doing to get our content to rank quickly and get the Google bots to crawl our site often and index it.
Creating content should be at the top of your list of marketing priorities. Content creation has always been important. But since the Panda update which is in a constant roll out content creation has never been more important.
Google loves not just fresh content but also frequently updated content and also long content. You can also curate content with your added commentary and your own images.
Longer content is the new metric. We used to be able to write 300 to 500 word posts and they would fly to the top of the SERPS. That is changing. Also, searching behavior changes over time. Looking for answers to our questions is taking on a new meaning in search. We want to know in depth answers and how to’s not just a gloss over.
41% of businesses struggle with creating enough content according to Contently.
Our Wellington Chiropractor is on page one for many chiropractor terms but he was not on page one for Wellington Acupuncture which is another part of his practice.
Since we already have links going to his main website for chiropractic terms and I did not want to start a niche website just for acupuncture we decided to test out Google’s apparent love for long page content of over 2000 words.
I named a main page instead of a post the acupuncture terms that we want to rank for. Then I did the research for acupuncture and wrote over 3000 words of content on this page: Wellington Acupuncture Treatments. I added alt tagged imaged throughout the content for visual appeal, added bullets and sub-titles so readers can easily scan the content.
What Google research has found is that people who are really studying, researching, learning are staying on long content pages. Yes, they are still skimming and scanning but they are staying longer and tend to read more than average if the topic is relevant to their search.
So in this case, someone searching for information about whether they want to get acupuncture treatments or not is going to want to know everything about acupuncture in order to make a decision to call for an appointment or not.
Within 3 hours of publishing the page he was on page one for several geo tagged terms revolving around acupuncture. The phone is already ringing with patients who want to book acupuncture appointments.
The added benefit to writing long form content of over 2000 words is you can get an extra indexing spot in Google’s “in-depth” article index. That is something your competitors are most likely NOT doing!
It takes time and research.
My goal is to write one 2000 - 3000 word article each week.
A solution for you might look like this:
Add images to the page at one time instead of with each section to save time with the exception of your featured image.
You can also publish your content on week 1 and then add to it each week until you have the word count you want to achieve. This way you are only going back into your article to edit it, to save some time.
Personally I like to write my content at one or two sittings. Everyone has their own particular writing structure so follow what is best and most comfortable for yourself.
The biggest tip I can give you about content creation is to write first and edit last. If you suffer from perfection paralysis you need to get over it. Good is good enough. Struggling from sentence to sentence is going to take so long you won’t be able to write 2000 + word articles or blog posts or page content on your website.
Not sure how you are going to write to think of 2000 - 3000 words on one article?
Images will spark your imagination with more content you can write.
We process images way faster than we do text. Humans process images 60,000 times faster than text. That is a lot! Take lots of photos in your niche and also other things that you can use in your posts like:
Research shows that you should have one image for every 350 words of text you write.
You can follow the format I used for the Acupuncture page.
Add a video or a slideshow to your post, article or page for visual appeal and to interest the visual learners and viewers. Get on YouTube now- there is still plenty of room. Engagement on video is growing fast and furious. Don't miss out on this.
Make sure to stay within one main keyword topic and its related keywords and use plenty of semantical terms throughout your content.
Google’s algorithm is smart but not no smart that it can read your mind. You still need to make it clear what topic you are writing about. Another perk to writing long content is that you have more areas and places within your content to sprinkle in your keyword phrases, their related semantical terms and topical relevant textual content.
To this point in this article we are at 625 words of content so far.
Here are some more ways to add more content to add to your article:
This technique also gives a nice visual appeal to your article along with helping you attain more credibility.
"When we talk about "content marketing," we mean the creation of storytelling material that attracts readers, viewers and listeners to a brand. Mashable
Writing in-depth articles which are quality rich and add value are more likely to get shared than short posts. Educating, informing and entertaining; these are the keys to getting your content shared across the social medial platforms.
Add quotes to your content articles, source your quote for credibility.
Answer questions. Make a list of all the questions that your customers, buyers, sellers ask you.
Gather your answers and write articles answering those questions. You don’t really need to create your titles in question format because the algorithms are now smart enough to know what question you are answering.
To write longer content write about more questions and answers.
Instead of the usual Top 3 or Top 5, change the content to Top 20 and Top 25, etc.
To a serious searcher, what do you think they would be more interested in, 3 or 20 things they can learn right now? Also, which one would Google like better?
Since Google is looking for “better” content it is natural that the math adds up to : longer content = better content. We know this is not necessarily true but to a math equation it is.
Check out this graph from SerpIQ from an in-depth study they did:
There is a perk you typically can get from writing longer content: more people tend to share longer content. This helps bring traffic to your site.
Keep a notebook, notes on mac or Trello with a running list of ideas to write about. Some of those you many never write about but the important part is to keep the list and keep on adding to it.
A huge time waster is sitting around trying to think of what to write your next blog post about. You can avoid this by keeping an ongoing list.
Take time aside each day - just 10 minutes will do- to get your idea muscle exercised. I like to keep mine in Trello. Here is a video tutorial playlist I created about using Trello to get organized and more.
Set a goal to come up with 10 ideas in those 10 minutes. 1 idea per minute.
Don’t judge whether they are good ideas or not. Just write them down. Of course some will be good and some will not be. The point is to get into the practice of writing them down.
Speaking of time, choose to write your content when you write the best. Some people write better at night and others early in the morning. Whenever that time is for you is when you set your time aside to write.
Make an appointment with yourself on your calendar to write and then don’t let other distractions get in your way. This is important marketing time. Your writing time should be sacred. Those around you also need to know this is your time to write, stop the interruptions.
You can also add more content by using words people who are seriously searching look up:
Add your keyword to the end of each of those words to create the layout for longer content.
Look at what your competitors are coming up for on the top 10 on Google SERPS in their lists and tip articles and do it better. Google your longtail keywords in Google’s incognito window. Check what content is ranking on the top 10 in the SERPS. Proceed to write a better, more in-depth article about the same topic. You may just outrank the competition using this technique like we did.
Add more detail to your content. Many writers in your space are not adding detail to their content. This can set you apart from the pack and help get you a spot on page one.
Go into detail on every step you write. This alone will add value and more words:).
Back up your claims with verified industry leaders. Most industry leaders publish all kinds of data, survey results and statistics.
Structure your content so that it is easy to read and easy on the eyes.
Before you publish your article make sure to apply the ‘Eye Candy’ test.
Is your article visually appealing?
Don’t make your content a wall of words. That is the fastest way to turn your readers off and they will click right off of your blog or website.
Easy ways to make your content visually appealing:
Some examples of these are throughout this post you are reading.
Make sure your content is:
People who read very fast stay on pages that have about 100 characters per line while those who read slow like to read about 55 characters per line.
Choosing a character count in the middle is best. Some tests show that 66 characters per line is best. Here are some results from some testing: http://webtypography.net/2.1.2
Also, setting your font size to 16 is now optimal. It is much easier to read.
Here are a few tips in capturing the attention of your readers longer:
Ask questions in your content. This causes the reader to hesitate and think on what you wrote.
Add your images and videos to your article or post so they peek “above the fold” encouraging the scroll.
Add down arrows for this same reason. People are curious.
The last step is to sprinkle your content with your long tail keywords and semantics of those longtail keyword phrases. Do this last so as not to stop your creative flow and the intent of your articles.
To learn more about writing with longtail keywords get started with Fast Track SEO.
Finally, make sure your article or blog page or page you are adding the longer content to is valuable to your readers. Make sure it is of high quality and relatable to your niche readers.
You want to write great content that your readers will stay on your page and read, then call you or connect with you to do business with.
By the way, I am now at 2010 words in this article. This is what it looks like to write a post or page or article with 2000 words.
If you would like to take this further ~ Text me to work with me: 561-502-1577
It's April 21st today. Unless you've been living under a rock, you know today is the day that Google's Mobile Algorithm sets in.
Actually, there has already been movement in the SERPS for a couple of months now regarding Mobile Friendly sites.
First of all, it is NOT the end of the world. So if you are panicking because your site is still not mobile friendly, relax.
There is a lot of “end of the world for your website” rumors and such all over the internet and on social media and landing in your email inbox.
I am not diminishing the importance of being Mobile Friendly. I just want you to know the facts and what can you do to fix your site if you are not passing the Google Mobile Friendly test.
Your site won't be de-indexed or punished for not being mobile friendly.
Google is not trying to punish us. In fact, this is the first time in the history of Google that they have actually come out publicly to announce an algorithm change. That is unprecedented. That right there, tells us that they are giving us fair warning of this change and they also know that this will affect SO many businesses that they gave plenty of time for site owners to make sure their sites are mobile friendly.
What is going to happen is that if your site is not mobile friendly- it will have an impact on the Mobile Search rankings.
Google will show the mobile friendly websites first in the mobile search results. They are not getting rid of your site.
What this means is that Google is going to detect those who are on mobile devices when they are searching. Those results will appear to the searcher who is searching for keywords on their phones.
So if your site is not mobile friendly your rankings will take a beating. But let's say that your competitors are also NOT mobile friendly:). Well, we shall see what this looks like starting today! It is best to be the first one mobile friendly!
BUT this does not apply to your desktop rankings. And Google has announced this will also not apply to iPads and other devices like that. It does not apply to laptop rankings.
What can you do right now, today to get your site mobile friendly?
Before you do anything make sure your site's theme does not have a mobile update.
Sometimes all you need to do is update your theme in your wordpress dashboard and you are set.
This is a quick band-aid that you can do right now if you have a wordpress website:
1. Go to your wordpress dashboard.
2. Move your mouse over “appearance”.
3. Click on “themes”.
You will see these free wordpress themes:
4. Choose any of these themes. Remember, these are not a permanent resolution. But all of these are updated constantly by wordpress. They are the only safe free themes that you can apply.
5. Click on the theme and then click “activate”.
Warning: You won't lose your posts, tags, categories, etc. You may lose other data. Always do a back-up of your site first. There are no guarantees that some of your data won't appear wonky or have alignment issues, etc. We are not responsible for anything that goes amiss on your site or anything else happens to your site.
Now go to the Google Mobile Friendly testing page here:
Add the URL of your site there and it will run a test on your site.
This fast fix is temporary but it gets your site to pass the test. Then you can start working on getting another theme that is mobile friendly.
Mobile Friendly and Responsive are not the same thing.
A mobile friendly site must be usable, legible and available.
Mobile Friendly means that someone searching on their phone clicks your website they get a mobile version of your website. Here is an example of what that might look like:
What is important for Mobile Friendly:
* Large text that's easy to read ( I've been saying this for years:))
* The content fits on the small screen
* Well- spaced links
* Mobile friendly plugins
You are not alone if you are not mobile friendly. Over 40% of the Fortune 500 companies are NOT mobile friendly.
Mobile search is so important today and Google knows that. That is why they are working to make sure that the search that mobile users receive is a great experience. 67% of all searches are from mobile devices now. Google is not making money on mobile search because people don't like the mobile web experience they are getting. Google needs to make money somehow on all this mobile search.
One way they can do that is to force website owners to make their websites mobile friendly so that the user experience becomes a good one, then Google will be able to monetize better.
Responsive design means that your website will adjust to any screen that it is on. Your site determines what someone is searching on – desktop, laptop, smart phone or iPad. It also fits to the size of the screen that is viewing the site. That means that your responsive website looks good on a 21 inch screen or a 12 inch screen.
It is important that your end goal should be for your website to become responsive. There are a lot of great responsive themes on the market.
Right now it is more important for your site to be mobile friendly versus responsive because that is what Google is focusing on right now.
However, the problem that happens with mobile friendly is that ALL your pages may not be mobile friendly. The question arises is:
Will Google rank your pages or just your site?
Right now Google says it is page by page. But we all know that Google changes:).
If your site is mobile friendly with 50% of your pages but your competitor has 70% pages mobile friendly – is that going to hurt your rankings?
Google has not indicated how this will affect your rankings.
What if you know your site is mobile friendly but you are still failing Google's mobile friendly test?
This could be a very simple issue with your wordpress settings. Check your settings.
Make sure the box is NOT checked where the arrow indicated in the above screenshot.
Google bots can not crawl your site in order to even check to see if your site is mobile friendly and worse yet, your site won't get indexed.
Feel free to contact me to go over your website options. We can go over your site together and figure out your best course of action in moving forward and becoming mobile friendly and/or responsive.
Video – How to Choose the Right Website for Your Target Market – Digital Marketing Strategies.
Here is the video version of “How to Choose the Right Website for Your Target Market”.
In case you don't have time to read the text version and if you are a very visual person, this may be the best way for you to embrace the content.
Here is the link to the text version of How to Choose the Right Website for Your Target Market.
Here is the link to the podcast version in case you like to listen and learn:
Click here to go to the podcast post where you can download the audio file.
Here is the link to my iTunes channel where you can subscribe to my podcast and listen at your leisure:
Make sure you subscribe to my blog to keep up to date with Digital Marketing Strategies.
Welcome to another episode of my podcast. How to Choose the Right Website for Your Target Market. We are going to go over the five most important steps in making the right choice in your website design and application. You can listen to my podcast by subscribing in iTunes too.
If you would like to read the text version of this podcast – click here. There are images of screenshots of different website samples that are not shown on the podcast.[powerpress]http://katerinagasset.com/wp-content/uploads/2015/03/How-To-Choose-The-Right-Website-For-Your-Target-Market.m4a[/powerpress]
You can click the above player and the media file will automatically download to your media files.
Or you can subscribe to my iTunes channel in the iTunes store:
In the podcast:
0:23 – Step 1 – Find out who your avatar is, your ideal client, target market, etc.
0:41 – Step 2 – Choose a website design that serves a purpose not your ego
7:05 – Step 3 – Make sure your site is mobile friendly
8:52 – Step 4 – Choose the website platform that is going to resonate with your avatar and be easy for you to use and add content to on the blog post at least.
23:24 – Step 5 – Now that you have chosen which website you are going to run with get ALL your content together at once.