Tag Archives for " Listing Syndication "
RealBird Webinar Replay- Did you miss the RealBird webinar?
We had an awesome turnout with almost 300 people registered for the webinar on a busy spring morning!
In case you registered but could not make the webinar- Gabe sent you all the recording via email. So check it out.
If you did not register you can still have one last chance to watch the replay of the webinar.
This webinar is sure one you don't want to miss if you are interested in taking back your listings and marketing on the internet for sellers and buyers.
Learn how to take control of your own listings so that you can get credit where credit is due.
RealBird is a great partner to real estate agents because they are not a middle broker or a lead syphoner. All your leads go directly to you in your email inbox. You only pay $99 per year for RealBird- you can not go wrong!
You get all the single property websites you need for your listings in that one low price plus home search and widgets to put on your posts and blogs. You can also now get SMS which is working awesome to drive leads into your funnel.
My webinar is packed full of great tips and actual step by step guides on how to marketing your listings on the internet.
Make sure you don't miss your chance to watch the webinar.
Yes, it is an hour of your time and your life- invest one hour into your business… I promise… you will be glad you did!
Again, here is the link to watch the webinar: https://coachkaterina.leadpages.net/realbirdreplay-/
Make sure that you watch the webinar because there will be a pop up message about a HUGE discount for #Fast Track SEO available to you. During the webinar I explain what you need to do to get in on my newest launch- #Fast Track SEO.
See you at the top!
RealBird Webinar- Guest Speaker- Katerina Gasset for April 22- 2015 at 11:00 a.m. – 12:00 p.m. Eastern Time
I am going to be the guest speaker on the Realbird webinar on Wednesday April 22, 2015.
ListHub Listing Agreement Ends With Zillow
The contract that Zillow has with ListHub expired on April 7, 2015.
ListHub has had a contract and provides the data to the big Z of all of our listings.
Move.inc who operates Realtor.com owns the listing syndicator, ListHub.
Move.inc was acquired by News Corp in December.
Right now the big Z gets a few hundred thousand listings out of the 3.6 million that are displayed on Z now.
They have been getting the listings fed to their site since 2011 through ListHub.
The contract is not going to be renewed. A spokesperson for Z said that they are going directly to the MLS participants and brokers to get the data feeds and they are building their own listing syndication tool. They plan to get more listings from our MLS providers.
Florida REALTORS magazine reports:
In a statement, Move Inc. said that “ListHub has been negotiating in good faith a new listing distributing and reporting agreement with Zillow on terms that reflect the best interests of the brokerage industry. As communicated in public announcements, Zillow decided to end those negotiations and announced the launch of their own platform. Zillow chose their own route for their business model and interests.”
Z does not see any issues with converting the data over to the Data Dashboard broker feeds since many of the listings that will get shut off are those in large urban sectors. The only ones that they think might not get pulled in are some rural areas.
You can see where each side stands. We have said in the past that the business model of z was to create their own model. I think that many of the things that they “said” are going to be different than what they are going to end up doing. Something to think about…
How Come My Own Listings Don't Show Up On Google On My Own Site?
We have received several emails this week with this question from agents and brokers.
This is a great question with the answer being relative to each particular situation.
This is a tough question to answer if you can not also add details about your website and what you are doing with your listings to get them to show up on page one on Google.
You can not simply add your listing to your website and somehow magically your website with that listing suddenly appear on page one. SEO does not work like that. Also, you most likely are NOT manually adding your listing to your website.
First, I would like to start off by addressing a couple of things that need to be taken into consideration.
As far as listing exposure goes- the more the better. So at the end of the day it does not always matter if it is you or someone else that is on page one with your listing. The sellers don't care. They just want their listings on page one – which they are if you do an address search – IF- you have syndicated your listing.
But if you are using YOUR listings on page one to GET MORE LISTINGS- it does matter. Using the evidence that your website shows up on page one on Google in your listing toolbox works in getting more listings.
With the onset of tough competitors in the internet space- the big ZTRs- it becomes even tougher to get to the top of page one for the listing address.
In most cases, it is not worth the effort, the time and the money you would have to invest to compete against the big boys for your own listing addresses because by the time you do all that, your listing most likely will be sold.
You have to weigh ego versus highest and best use of time and resources.
There are WAY better keywords to go after that you CAN rank on page one with your listings for that buyers actually are typing into the search box, ( that is a different subject). In fact, with the right SEO steps you can dominate 7 out of 10 spaces on page one on Google for keywords that sellers type in to search for an agent to list their home.
Right now, we will focus on the question on why your website does not show up for listing address on page one.
The first and most important factor in Google's algorithm is “AUTHORITY”. It works to find what it considers based on programming metrics and rules what is the website with the most authority for any given keyword phrase.
What creates “Authority”? TRAFFIC.
Traffic is the main measurement that the algorithm uses to determine authority.
So you then ask yourself: for my listing address- who gets more traffic to their website, the BIG Z or little ol' me?
The next factor that Google looks at is the popularity contest.
He who has the most links wins that contest if those links are quality and/or social.
In both of those 2 categories the majority of real estate websites don't hold a candle to the big boys who now control those top spots for listing addresses.
The linking campaigns that I know of that consist of quality links can not be bought by the hundreds like the old days. Most of the time, manual linking campaigns are the only ones trustworthy enough to deploy with your site. Those are expensive.
How does Google determine which site is more popular than another? LINKS
Check your competitors to see how many links they have compared to you and what is the trust factor of those links? How relevant are those links?
Then there is the issue of WHO owns your listing as far as the search engines like Google go.
If you did not follow the steps in Listing Experts Academy's Listing Syndication module– you most likely do not own your own listing data according to the search engines.
When Google picks up the data of your listing- they don't see that you are the listing agent- that is not even a part of their algorithm. Their programming determines who owns that data through original posting on the internet. He who put it there first which is actually determined by who is indexed first is considered the original content provider.
If you simply go through the motions of adding your listing to your MLS and then auto syndicate your listing- guess what- you just gave up your online ownership of your data. That will NOT help you with your SEO. You are depending on your IDX to pull in that feed from the MLS to your website. SO your listing is REALLY NOT on your website!
Unless you have blogged about your listing with photos and video and placed that on your website, you do not own any info about your listing according to the search engines.
Now, there are some places where you can have placement of your listing on page one on platforms that have proven to be very powerful and have a lot of traffic and are NOT the big ZTRs. Realbird is one of the them. ActiveRain is another one. YouTube is yet another one.
If you are looking to attract more buyer leads from your listings- be sure to do your keyword research to find other ways besides just the address of your listing. After all, not many buyers actually know the address of your listing when they search for a home.
In my opinion it is best to be ranking for the following in this order:
1. Brand ( not your brokers unless you are the broker)
2. Keyword phrases that sellers search for
3. Neighborhoods – market reports, etc.
4. Avatar centric keywords
There is much to do in all 4 of those areas. If you are a Listing Experts Academy member make sure you know who your avatar is, retake the modules on speaking and discovering your avatar. This is where most agents fall short in having a real dialogue online with the ideal customer.
There are over 35 steps to properly syndicating your listings. To find out more…
Check out Listing Experts Academy.