Tag Archives for " marketing "
Free Webinar: Using Trello for Projects | Management | Organization and more.
Trello is free. Please use my invitation link here:
This is one of my most requested tutorials. I created some video tutorials on using Trello. They are among my most popular video tutorials. Based on these requests I decided to offer you a webinar to show you live how we use Trello.
Trello is a very visual organization app. If you are a visual person you will fall in love with Trello. If you like to work fast and easy… all my webinars are about systems and apps that make your work faster, more efficient and not rocket science.
There is so much you can do in Trello and now, even better, you can use Zapier with Trello to streamline even more tasks.
I use Trello for contact management, travel trips, website creation planning and executing, project management, homeschool records, house inventory, recipes and menus complete with shopping lists, Christmas planning and gift logs and so much more. I run nearly my entire business on Trello.
This will be a live webinar. I will not have slides as this is for hands on learning. You will want to make it to the live training so you can follow along. I will record the webinar but as always, if a technical problem occurs, there is no guarantee the recording will work. So it is always best if you can attend the webinar live.
The webinar is on Wednesday January 27, 2016 at 8 p.m. eastern standard time.
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You will get reminders the day before and an hour before you webinar starts from GoToWebinar.
Go here now to get registered:
Also, in the comment section below please comment on what you want to learn in Trello and I will do my best to add that to the webinar. If I don't know the answer, I will find out.
We will also have a question and answer session all during the training, so bring your questions about Trello!
Don't forget to register for this FREE webinar where I will be showing you how fast you can create landing pages, add content to your website in wordpress and a lot more.
The webinar is tonight at 8 p.m. eastern time. Save your seat now.
See you all later Wed 8PM Eastern (New York time)!
If you already registered there is nothing you need to do except get on the webinar!
If you have not registered for the webinar yet, Click here to register!
See you at the top!
What does Cecil the Lion have to do with your reputation management? A lot.
We don't take kindly to the dentist killing Cecil the Lion. We don't condone his behavior. We don't agree with what he did. I want to make that perfectly clear since mob mentality seems to run ramped these days.
There are good things and bad things about social media just as there is with nearly everything, you can call it: Ying and Yang.
There are of course consequences to all of our actions. However, we have judges and juries set up for this purpose in our country. Although we all have our qualms about our justice system, we still do have one.
Back in the wild west days someone could be accused of a crime whether they did it or not. The mob would gather and someone would lead in the instigtaion and incite the mob to hang the person. Most often, the punishment did not fit the crime. We have come a long way from the mob mentality, or have we? History has shown us that mobs are not the best instruments of justice.
With the speed of rumors that fly, the news that flies and gossip - facts get twisted out of shape quite quickly. Remember the game we played when we were younger, "Telephone". In this game one person would whisper a sentence into the person's ear sitting next to him, then the person who just heard the sentence would whisper into the next person's ear and this would go on until you reached everyone in the circle. The last person would then state what the sentence was. It most often was not even remotely the same as the initial sentence.
People will complain in a heartbeat but be very slow to give a compliment, especially on the internet. Social media is even worse.
You MUST be proactive in your reputation management.
Let's actually take a look at how fast the dentist's business, livelihood and life was destroyed:
When the news hit social media that Cecil had been killed the internet manhunt spread like a wildfire and included trying to kill anything along the path to find this dentist. But not only was the anger so infused as to attack his business and threaten his life and those of his children and his wife but also anyone who had helped him ever in his business.
There was a local SEO company that had his account at one time but currently the dentist is not their client. However, as you know from history of how mobs behave, this did not matter to the angry crowds. They started to attach the local SEO company online and writing bad reviews.
What is the one way that you can take down someone you hate that is faster than any other? Writing bad reviews.
All review platforms have rules and algorithms in place, filters to keep out spam. The TOS of all the companies is Reviews must be about the business, not about the person and not about their family, etc. Reviews must be done ONLY by customers who have actually been to the place of business and therefore have a reason to write the review.
We do the Local SEO for our chiropractor. Some person called the chiropractor's office to make an appointment to come into the office but did not ever come in. The person did not like the way the receptionist spoke to her so she left a scathing review on Yahoo reviews and yet, she had never even stepped foot inside of his office. The doctor contacted Yahoo and explained what happened and Yahoo could then remove the bad review as the person who left the review violated their terms of service.
Page 1 Solutions had Red Bluff Dental as a client back in 2013. The angry people were trying to find out who did his website and his online marketing. If you pay enough money you can find out what you want to find. So the vicious attacks started against Page 1 Solutions. Their Facebook page was being attached with horrible threats and vile language. Page 1 Solutions acted swiftly to protect their reputation. This is not easy against a mob.
The president of the company came out with a statement:
"We started receiving calls and social media posts attacking Page 1 Solutions. Then the angry social media posts and negative reviews started to appear. Initially, this took our staff by surprise because nobody was familiar with the doctor's name. Although River Bluff Dental had been a client of ours, we always referred to the client by the name of the practice and not by Dr. Palmer's name. Brad, our Senior IT Specialist, took three angry calls from people who were upset that we were marketing Dr. Palmer's website. This was confusing since our contractual relationship with River Bluff Dental was terminated in 2013 and we had not even hosted his website since then."
This can put any company on the defensive and wondering what the heck to do to save their reputation. The guilt by past association was ringing strongly. This is why we have due process in this country.
The mobs found the dentist's Facebook page and started attaching the dentist there. His Facebook page was shut down. So then the angry people went over to Yelp and Google Local Reviews.
At first I wondered, how did all those people get past the spam filters and the algorithm that makes sure the reviews are about the businesses and not about the people. No personal attacks are allowed in the reviews. In fact, Google local requires the review to be ONLY about the business itself. The reviews were coming in so fast and furious I think the systems failed. I saw hundreds of reviews that were full of death threats, foul and filthy language and threats against his family. None of those should have passed the filters.
One of the ways I noticed people getting through the filters was by using dental terms in between the foulness, filth and death threats to trick the filters. It worked.
Internet vigilantism can take any business down within 24 hours. Even the crisis management company that the dentist sent his message through to the press, was attacked and he had to withdraw from doing anything with the dentist. The dentist name and information had to be scrubbed from every dental organization.
Yelp received thousands of reviews on the dentist's page with death threats and all kinds of really nasty comments, even showing pictures of the home where his two children live. Yelp started to delete the reviews because the nastiest ones were getting 5 stars so they were moving up to the top of the reviews. Then the mobs virtually attacked Yelp for removing the reviews.
Yelp told BuzzFeed :
“Media-fueled reviews typically violate our Content Guidelines. One of these deals with relevance. For example, reviews aren’t the place for rants about a business’s employment practices, political ideologies, extraordinary circumstances, or other matters that don’t address the core of the consumer experience. Yelp reviews are required to describe a firsthand consumer experience, not what someone read in the news. Our user support team ultimately removes reviews that violate these guidelines.
Although most instances like these do not reach the current level of scrutiny and media attention, Yelp has proven policies in place to deal with such events and will remove content that violates our Terms of Service.”
Yelp has been able to scrub over 2000 of the reviews so far.
Google reviews were also bombarded with thousands of horrible reviews. Google local Specialists started escalating the issue once they saw how badly these were violating Google's terms of service.
Warning: there are bad words in this screenshot. Please don't read them around children.
Google had to start deleting the reviews manually. They said they had to read each review to see if it violated the TOS. We are talking about thousands! The only reason I added the screenshot was to show the severity of this mob mentality.
The casualties also include people who have names similar to the name the mobs are virtually and physically hunting down. Businesses who ever have an association with anyone the mobs decide to come after are at the mercy of those mobs. You are being held guilty by association. We each need to act and put safeguards and steps into place in case this should ever happen to any of our companies.
Take the steps now to be prepared should you ever be associated with anyone that has committed a malicious act. Page 1 Solutions did a very good job of being transparent about their past relationship with Red Bluff Dental and also with hiding the nasty threats their Facebook page was attacked with. They received 9 ( 1 star) reviews within 20 minutes on their Facebook page. They unpublished their Facebook page. They are waiting for Facebook to remove those reviews.
Get management approval ahead of time for the following:
You need to regain the public's trust by coming clean, make amends and get back confidence. If you are guilty by association, you have a client who needs to make amends, remember to be transparent, come clean and state the facts.
Follow the example of Page 1 Solutions and act swiftly and decisively. The biggest mistake businesses make is being slow to act and not having assigned a point person to execute your Reputation Crisis Plan.
Another company that was swift to act when they were guilty by association is Subway and how they dealt with the scandal of their Jared when he was investigated for child pornography. Subway did the right thing to get rid of all things Jared from their website and marketing. They had a point person who made the calls, they held press conferences and acted quickly.
A part of your social media plan needs to be to listen and then to respond. Put out all the fires. Sometimes it takes hiring an entire team of people to just do that 24/7.
You must get ahead of the news. Do NOT let the news lead. That is going to end up in a disaster. End the speculation by getting out there and telling your story. Don't blame. Don't point fingers. That will not solve anything.
No matter what you think about Cecil and the dentist- use this as a wake up call to create a plan of action for your reputation risk management.
RealBird Webinar- Guest Speaker- Katerina Gasset for April 22- 2015 at 11:00 a.m. – 12:00 p.m. Eastern Time
I am going to be the guest speaker on the Realbird webinar on Wednesday April 22, 2015.
Discover How to Get Listings from Doing Open Houses!
We are looking for 3 more agents in neighborhoods that have homes priced starting at $500,000 +.
How many open houses do you do each week?
How many sellers to you get to sign a listing agreement from your open houses?
How many buyers are buying a home through you when they come to your open houses?
The catch is that you have to be a Listing Experts Academy member.
Steven is an agent in Canada who made over $650,000 in commissions last year by doing open houses following a system the has been perfecting over the years. He is in the top 1% of agents out of ALL the Royal LePage agents.
I am going to help him share that program with REALTORS® around the U.S. and Canada but before we can launch his program he has agreed to teach it to a select group of agents in my Listing Experts Academy at no charge to the agents as long as they are members of Listing Experts Academy.
Become a Listing Experts Academy member today so you can get on board with this training IF you are an aggressive agent who is not afraid to talk to people and does not have a negative attitude about doing open houses.
This is a one time offering… and it is not on the registration page because we are keeping this under wraps until the launch. Steven charges $12,000 for agents to shadow him on doing his techniques in person at open houses. But he is NOT charging us!!!
We will have access to him on webinars and he is providing us with all of his scripts and checklists, etc for no more than our membership in Listing Experts Academy!
How’s that for a Listing Experts Academy bonus???
Add on an additional 4 hours a week doing open houses to what you are doing in real estate- imagine what that can do to your income!
Here is a part of his story:
“I started doing opens the standard way trying to sell the home. But the reality is only one buyer will buy the home and it bothered me that I was not capturing all the other attendees to the opens. So I put my thinking cap on and tried to figure out how to create an open house strategy and presentation book/ scripts that would improve my closing ratio. After several months of trial and error, I finally came up with a strategy and supporting presentation book/scripts that worked like a charm.
Soon I was closing one in 4 attendees for apts to sign both a buyer agency listing agreement and a listing agreement for the sale of their current home.
My first year with the super team I earned over $400,000 in commissions.”
Don’t delay as I can only add 3 more agents to this system! We need to have a small group of agents to start with. Sign up for Listing Experts Academy today.
What fun to write a post about two of my favorite companies on the planet!
If you are a listing agent, studying marketing should be on your list of business education tasks to do.
Studying the best in marketing helps you refine your own listing marketing and branding of your company.
The company that I love to study is Apple. Before we changed over to all Apple computers – Macs, iPhones, iPads… we could not really relate to the fans that seemed so over the top in their love of anything Apple.
The minute we opened the box to our first big 27 inch Mac desktop computer we were not just hooked, but became fanatical fans as well. Now we relate!
Apple commercials are the best designed messages and people and companies around the world continually copy the look and feel of the Apple website, store and commercials. Studying Apple messaging is a must for any serious marketer.
One of the fun things that comes from this is the Apple commercial parodies from other companies. There are some great ones out there.
This year, with the new Apple iPhone6 being announced to the new i08 update to the Yosemite OS, companies are jumping at the chance to grab a piece of the messaging moment and bring it to their own audiences.
Thumbs up to my another one of our favorite companies- IKEA, who we choose as the winner of the Apple parody this year!
IKEA takes their new 2015 paper catalog and creates a hilarious commercial parody that will have you laughing for a while!
Oh, I should also mention that this IKEA video has over 10,000,000 views!!!! That just goes to show how much of a hit not just this commercial is but also goes back to the amazing success marketing of Apple.
Here is the commercial:
Instagram Releases Hyperlapse App- Awesomeness!!!
Instagram just released their new stand alone app called Hyperlapse. This is like have a $15,000 Steadicam and tracking rig all rolled into one app. No longer do you need expensive over the top video equipment!
And Hyperlapse is FREE!
Now with your iPhone you can create tracking shots and time lapsing with fast forward style speed.
Thomas Dimson who works in Instagram's data department was inspired by a movie he had seen that showed people time lapsing from all around the world. Here is the gif of that movie over at Wired.com.
He approached Karpenko who had created the first- ever- image- stabilization technology. But how to put all this to use in a small iPhone? Large movie studios could use this technology but it just seemed quite far fetched for smart phone users. This is SUPER complicated technology that we all take for granted. I don't think we give much of our technology much thought.
These two guys from Instagram created the most amazing video app to date.
Check out the app in motion below:
All you have to do is to click record, then choose the speed you want your video to run on, there is an easy slider for that. Then you can share the video directly to Facebook or Instagram!
This is so cool. I don't know if you have ever tried time lapsing video but it is NOT easy! With this app, you will see the world in a whole new way!
The other feature is the amazing stabilizer this app has. You can see the side by side of videos and see how much this helps in your final production of video.
Imagine filming one of your listings and moving from panning in with a slower shot and then moving into the speed 2x up to 12 x speeds to super speed by time to keep the attention of your viewer as you are filming the street on the way to the house.
I have seen this done in high end luxury video that cost a lot of money to produce.
How To Create Real Estate Flyers with Canva.com
Canva.com is a free service on the web where you can create all kinds of visual materials like your real estate flyers, graphics for your blog like watermarked images, infographs, images with text for Pinterest and memes.
You can also change out your Facebook timeline cover every month for free using Canva.com.
It is all free to use, to download and they don't put their logo or ads on your content!
The only thing that has a cost is canva does offer clipart for sale for $1 each if you want to use it but they have plenty of free clipart and you can also upload your own.
I am sure you have seen my blog images that have the title of my post on them and visual images to relate to in regards to the message of the blog. These are great to post on Facebook to get more attention to your blog but also these are excellent for you to put on your blog board on Pinterest because it shows a visual of what your blog post is about. This encourages people to click on your image and read your blog post.
Canva.com just came out with Real Estate flyers. These are very high end looking and if you print on nice brochure paper they will look very professional.
The real estate flyers are free but almost all of the built in images on the templates have a small fee. But for like $2. you can create an amazing flyer for your listings or you can create your own.
You can make a real estate flyer in about 5 minutes!
There are 3 video tutorials below that I created for you:
1. The basics of Canva.com
2. Creating a real estate flyer on Canva.com
3. Creating a meme ( visual for Pinterest and Facebook) for your blog posts.
The other thing that we do is to make this process even faster is we create themed templates.
I will break this down more in future posts and tutorials so make sure you are subscribed to our blog!
Basics and Overview of Canva.Com:
Creating a FREE Real Estate Flyer on Canva.Com:
Creating a Meme- Visual for Facebook Wall, Blog and Pinterest
Make sure you are subscribed to my blog for future tutorials!
Marketing in 2014 is all About Your Avatar- Dove Gets it Spot On
We started blogging on ActiveRain in 2007. It will be 7 years this year. During the past 7 years Google has made numerous updates to the way that their algorithm finds content on the internet and how it verifies the validity of that content, quality of that content and authority of that website.
The one thing that has remained a constant has been: write good quality content that your reader would like to read.
That has not changed in the last 10 years. For SEO purposes you still need to add keywords and become an authority site.
But once your blog or site is found~ there must be a reason for your reader to stay there to read what you wrote.
Companies, agents, writers and marketers who get this one part right will weather any SEO storm that Google decides to send out.
Your avatar is the one person who wants to buy a house from you ~ not hundreds of people who want to buy a house in your market.
Your avatar is the one person who wants to sell your house with you ~ not hundreds of people who have a home to sell.
Once you know and understand your avatar~ you then write directly to your avatar invoking emotion, establishing a relationship of trust and helping the avatar to understand and know you.
This goes back to the original reason that never changes of how people buy: know, like, trust.
An example of this that I found recently was the Dove company. They have really embraced social media that speaks to their avatar and they have done a brilliant job of this.
In this particular campaign the Dove company speaks to their avatar ~ who is a woman who is prettier than she believes herself to be. So the avatar is a middle aged woman who does not have the greatest self esteem. There is a lot more to their avatar but we won't go into the entire phsyche of the avatar at this time.
This video to the Dove avatar is effective and invokes emotion. It touches a woman in her heart and soul. This connection develops an emotional attachment that can even become one of defending Dove creating a “fan”. This video has nearly 62 million views.
Steve Jobs and Apple did this same marketing strategy brilliantly. Apple “fans” ( including myself) are more than just buyers, we become salespeople for Apple and don't even get paid a commission to do so. That is a raving fan.
You may need to get your tissue ready as you watch this video from Dove. While it is hard to watch this video from just purely a marketing standpoint, because it will draw you in emotionally, try to. I had to watch it a few times before I could separate the emotion from the strategy. But once you can do this, I want you to see HOW Dove is speaking and connecting with their avatar. The engagement is key.
Engaging your avatar and forming that relationship with you is how you know you are adding the right content so that when your ideal prospect finds your blog or website, they will stay to read what you spent your time writing.
And as an aside ~ If you don't think you are pretty or beautiful then you most definately must watch this video. You should show this video to your daughters and your sisters.
Listing Experts Academy will be opening in mid-October.
Thanks for all the many emails and inquiries about this awesome academy where you will get the best practices along with tactical steps and strategies, how to's and systems that work in order for you to become the listing agent of choice in your niche market.
The case studies that are going on are absolutely exciting and already have amazing results!
Here is another example of one of our case studies. This is for a keyword term that sellers use to find agents to list their properties. I did mark it out on this particular screen shot.
We are testing and pushing the limits of what we can do with some other keyword phrases that can be sacrificed should something go wrong:).
In this screen shot you see that we have all 9 of 10 spaces on page one of Google.
But take note: Listing Experts Academy is not just about dominating at least 7 out of 10 spaces on page one on Google.
Listing Experts Academy – the first launch will be taught live by Katerina Gasset. We will be covering expired listings, listing presentations, networking for listings, direct mail and much much more.
We get a lot of requests for brokers and agents to “shadow” us in our business. But this is even better. Because you can implement each module right away and then we will also record all the trainings so you have access to them during the courses.
In case you have not signed up for Listing Experts Academy yet- do so right now- go here:
You will get my free 5 key strategies to getting listings when you sign up for the Listing Experts Academy notification emails and of course tips along the way.