Tag Archives for " real estate agent coaching "
Listing Experts Academy RELAUNCH is now open!
I am getting amazing feedback from the core video trainings I put together for you prior to the relaunch of Listing Experts Academy.
From Barbara Todaro:
“Katerina, you have no idea how excited I am that I have your modules and other information about listing and marketing listings….after seeing the amount of information one gets from participating in your Listing Experts Academy, I decided it was NOT equivalent to a Masters program but rather very close to a PhD in this area…. thanks again, Katerina….the material will give me a real “workout”….”
In case you have not signed up to receive your 4 videos I made for you- go here now to start watching:
Here is what you will be learning inside of the 4 training videos which you can access without a credit card:
Video 1: The 4 Core Essentials of a Top Listing Agent
Video 2: How to become an Authority in your Niche
Video 3: Tech Savvy Agents get more listings and you can too!
Video 4: Moving forward- what your lifetime membership in Listing Experts Academy includes.
After you sign up for Listing Experts Academy you will have access to my private Facebook group for members only which is a huge support group where you will learn a lot and be able to ask questions. I am in the group every day helping to answer your questions.
You will also have access to all the Listing Experts Academy core modules from our last live sessions which were all recorded. This will give you a great head start for when we start our relaunch of the live sessions.
You will also have access to your main bonus course which is Fast Track SEO! This is a very in-depth SEO course which will change the course of your online marketing. Just ask anyone who has completed these courses.
Listing Experts Academy will be all live webinar trainings for 9 modules plus Question and Answer sessions over the webinar platform where you get to ask questions. All these will be recorded so long as we don't have recording issues with the gotowebinar platform, which has happened on occasion but not very often. If we ever have a recording issue I will redo the main module by screencast and the post the module however the Q& A part obviously would be lost. I have 3 people recording the trainings so 99% of the time we end up with a recording. I just like everyone to be aware that technology glitches can and do happen.
Yes, there is a lot of content because I believe in under-promising and over-delivering.
No, you don't have to do it all. One of the perks of being in Listing Experts Academy is being able to hire the virtual assistant team I trained to do all the tasks in Listing Experts Academy. If you are a busy broker or team leader or a solo agent you will get the systems to delegate to the team.
In order to be a successful real estate agent in this technology age of doing business I can not stress enough how important it is for you to gain some type of online marketing knowledge. You must make the time.
At the very least you must do your avatar work, know your target niche market and keywords and then map out a strategy to get your online marketing up and running correctly and efficiently.
The core course training in Listing Experts Academy consists of:
To find out more about each of these modules please watch video #4 in your training videos.
Every Listing Experts Academy member also receives my Fast Track SEO course which replaced my SEO To The Top course. This course will work for newbies to experienced bloggers and SEO knowledge.
From Stephanie Anson, Broker:
“When google required all websites to be mobile friendly I missed the deadline to convert my site for several months.
Due to this delay in making the necessary changes to a mobile friendly theme and update my SEO, I fell from page 1 to page 3 on google.
I was very behind on SEO updates and retook Katerina Gasset’s SEO webinars and applied the recommended changes to my site. It took me about 12 hours to clean up the site, fix the SEO and get rid of what might cause google to flag my website (what was previously considered optimal for rankings).
It took about a week after the changes that it went from page 3 back to being in the top three on page 1. It just shows how a little bit of dedication and applying the correct techniques Katerina teaches to rank once again! Thanks Katerina, I am a fan for life!”
You also receive surprise bonus trainings. I love to surprise my members with relevant listing experts content. Some of the bonuses are YouTube SEO and Image SEO.
Just a couple days ago I had this strong impression to add a bonus training to Listing Experts Academy which is: Blab and Periscope for Real Estate. So I am now adding that bonus training to be included in the LEA course.
There are only 21 seats remaining because there were 2 agents who jumped on board right before the doors opened. I only allow 23 new members in live webinar settings so that you each can feel like you are being paid attention to. Then
Sign up to watch your free training videos here:
Then watch your email for the delivery of each of your 4 videos. They come every other day in your email inbox. So please check! Don't miss out on any of these videos!
When you get to the fourth video you can sign up for Listing Experts Academy. There will be a button to click to sign up on the 4th video web page.
I look forward to seeing you in class! Teaching is my passion and making a difference in the lives of others is my life's work. Watching the members grow really brings a smile to my face and a tear to my eye. I wish each and every one of you the wildest and best success you are designed to achieve!
See you at the top!
Discover how you can be the top listing agent in your market!
I created a series of 3 FREE training videos for you to learn the 4 core essentials of a successful listing agent.
We will go over the new changes in the real estate landscape and how you can establish yourself as an authority and position yourself in your niche to not only survive the changes but to thrive.
You will also learn the 2 killers to your success as a listing agent in the new real estate landscape.
Click here now to get your 3 free training videos:
This series of FREE video trainings is for you if:
In the 3rd video after the training I will explain what we do in Listing Experts Academy and all the upgrades to this one of a kind training program.
This is very exciting as we get ready to RELAUNCH the LIVE webinar trainings in Listing Experts Academy.
On October 8th at 10 a.m. the doors will open for Listing Experts Academy for a very short time!
Because these are live webinar trainings that we will be starting..
I am limiting the number of new members. I will only allow 23 new members to join us in our best academy ever, Listing Experts Academy.
There is no other training like this specifically for listing agents in the real estate industry.
Listing Experts Academy was created for real estate agents who want to get more listings from their:
Traditional marketing is on its way out and internet marketing and positioning your brand is where the future of marketing is going. Content marketing is the fastest growing occupation and the most requested hire of companies today. Content marketing services charge between $3,000 and $20,000 per month for small to mid-size companies. So for a solo real estate agent you are looking at about $3,000 per month. This is on the low side.
So moving forward you have 2 choices- hire a content marketer in-house or outsource the work OR learn how to do this work yourself and then delegate the parts of it that make sense to outsource.
I am so excited to share these 3 free videos with you and hope you gain a lot of knowledge from them!
RealBird Webinar Replay- Did you miss the RealBird webinar?
We had an awesome turnout with almost 300 people registered for the webinar on a busy spring morning!
In case you registered but could not make the webinar- Gabe sent you all the recording via email. So check it out.
If you did not register you can still have one last chance to watch the replay of the webinar.
This webinar is sure one you don't want to miss if you are interested in taking back your listings and marketing on the internet for sellers and buyers.
Learn how to take control of your own listings so that you can get credit where credit is due.
RealBird is a great partner to real estate agents because they are not a middle broker or a lead syphoner. All your leads go directly to you in your email inbox. You only pay $99 per year for RealBird- you can not go wrong!
You get all the single property websites you need for your listings in that one low price plus home search and widgets to put on your posts and blogs. You can also now get SMS which is working awesome to drive leads into your funnel.
My webinar is packed full of great tips and actual step by step guides on how to marketing your listings on the internet.
Make sure you don't miss your chance to watch the webinar.
Yes, it is an hour of your time and your life- invest one hour into your business… I promise… you will be glad you did!
Again, here is the link to watch the webinar: https://coachkaterina.leadpages.net/realbirdreplay-/
Make sure that you watch the webinar because there will be a pop up message about a HUGE discount for #Fast Track SEO available to you. During the webinar I explain what you need to do to get in on my newest launch- #Fast Track SEO.
See you at the top!
Welcome to another episode of my podcast.
This podcast is especially created for real estate agents.
Why is it so important to control how and where you market your listings on the internet?
Find out in this episode of my podcast for Digital Marketing Strategies.[powerpress]http://katerinagasset.com/wp-content/uploads/2015/04/Take-Back-Your-Listings-.m4a[/powerpress]
You can click on the above image to download this podcast episode to your computer or device.
Take Back Your Listings – Real Estate SEO Podcast:
0:11 – Take back your listings
01:37 – How Virtual Assistants can help you on marketing your listings
02:31 – #TakeBackYourListings
03:41 – Syndicating your listings automatically
02:28 – Take back your listing movement
05:34 – SEO your Listings
06:35 – Listings Experts Academy
07:31 – Own your Listings
Or you can click here to subscribe to my iTunes podcast channel and you can also listen to past episodes of my podcast.
Click on this link to go to my iTunes channel: https://itunes.apple.com/us/podcast/rising-above-noise-growth/id810838153
Early Bird Notification List is Ready for #FastTrackSEO to the Top – the new revamped SEO to the Top course.
Back by popular demand- we are getting ready to launch an all new SEO program on the Fast Track.
Being on the early bird notification list makes sure that you get first notice of the product launching.
The anticipated date of the course start date is May 27, 2015.
SEO to the Top is a very popular course but there have been a lot of Google algorithm changes in the last couple of years.
We are putting this SEO training on the #FastTrackSEO just like colleges and universities have Fast Track courses.
This course will be taught in live webinar format for the first launch.
There will be some amazing bonuses added to the course so don't miss out!
You will be send some important information about how to sign up which you will have first priority to do.
The doors will close when we reach 200 members so it is important to be on the early bird notification list for #FastTrackSEO to the Top.
We will also be sending you some great content along this journey to the launch! Stay tuned!
Here is the link to get on the #FastTrackSEO to the Top course:
What's Your Biggest Question About SEO and Digital Marketing?
If we had lunch together…
and you could only ask me your biggest question-
what would that be?
Go here to take this one question survey…
After you answer that one question head on over to
the early bird registration for #Fast Track SEO to the Top!
The link to the early bird registration will be on the survey monkey thank you page.
Because you are one of my subscribers you get first dibs at securing your spot for #FastTrackSEO to the Top webinar coming up soon.
There is limited seating on webinars so you must register on the early bird notification list to secure your spot.
After you take the one question survey you will be redirected to the Survey Monkey thank you page. On that page there will be a link to the early bird notification list.
Afterwards you will get a thank you email and a few minutes later a confirmation email.
You will need to click on the link in that confirmation email in order to confirm your being on the priority list.
Pay attention to your email inbox after your confirmation for important details to how to get on the webinar, the webinar registration link and the important news and trainings prior to the webinar. You will be getting a checklist to download and print prior to the webinar.
Don’t snooze! Take the survey now.
Google Webmaster Tools is sending out notices to let you know your website is not mobile-friendly.
They ask you in the notice to follow the steps to make sure your website is mobile-friendly.
If you do not make your website mobile-friendly Google will not have your website indexed for mobile search.
What that means is that you will still be on the search engine for your keywords when people search from their desktop computers but you will not be visible to those same people if they search on their smart phones or iPads.
Making your site mobile-friendly in most cases is very simple and you can do it yourself.
Don't get sucked into those companies that call you to charge you big bucks to make your website mobile-friendly.
If your site is hosted on WordPress, it is as simple as updating your theme. If you are using any of the WordPress themes that come with WordPress installations they are mobile friendly.
If you have purchased a theme from another company – they should have an update for you which makes the theme mobile-friendly.
Here is the link to the Google Developers guide on making your site mobile-friendly:
They have solutions for most kinds of websites: wordpress, joomla, etc.
After you complete the steps you can check your website at this URL to see if it passes the Google test for mobile-friendly:
The page looks like this:
With so much search these days coming from mobile devices don't get left out!
Make sure that your website is mobile-friendly!
2015 Real Estate Business Strategy Sessions are now available.
As you close out your 2014 year in real estate it is time to look over your business plan especially your online marketing goals and see where you want to be in 2015.
There are only a few more days left in 2014. Spaces fill up fast for strategy sessions.
What do we cover in your strategy session?
We go over what you did in 2014 for your online marketing, your real estate production, your listing inventory for 2014 and your results from your activities in the past year.
Then we look over where you want to be at the end of 2015 and strategize what needs to happen in order for you to reach that goal.
We can also work on revamping your business structure, going over your niche markets to see if they are viable or not and revisiting your keywords to make sure they are still on point.
You can learn what adjustments you need to make moving forward and also tips on how to scale your business.
Contact Katerina Gasset at 561-502-1577 by TEXT. Text me your name and your phone number and geographical location you are in. I will then text you a time for your 2015 business strategy session.
You will want to have yours before midnight December 31, 2014. The time goes by fast and I have a very limited amount of sessions available. Reach out to me in order to save your time slot for your appointment.
Happy New Year!!!
BROKERS BEWARE: Do You Use Drones for Your Listing Photography?
When we were at our homeschool convention in Orlando we took Tristan to his first “rock concert”. It was a Christian rock band playing for the attendees of the convention. I noticed a photographer at the front side of the stage controlling a drone with his remote.
I was amazed at this technology as I watched the drone flying above the crowd taking video. I thought about how many agents use this same technology for taking images of their listings. The fly over drones take very good photos and you get a great in depth perception of the lay out of the land. I also of course, being me, thought about how everything that is invented can be used for good or evil. I thought about the intrusions in our personal lives and privacy by governments using drones. There is ying and yang.
Now, the FAA ( Federal Aviation Administration) has issues subpoenas to real estate brokers for using drones to take images of their listings. The FAA just went after several New York City brokers. The FAA is issuing fines for unlawfully using drones as drones are considered flightcraft NOT model airplanes.
The FAA does not allow the use of drones for commercial uses. Federal law outlaws this. As with most government rules, they fall behind the times and technology advances so the best thing to do for now is to stop using your drones until the FAA creates the rules for commercial uses of drones.
They do allow hobby drones and have also given police and first responders some rights in using drones.
The National Association of REALTORS® has warned real estate brokers and agents to NOT use drones for getting pictures of their listings until the FAA releases rules about using the drones. The FAA is expected to release their rules in the later part of 2015.
If you use drones in your real estate business you take the risk of getting fined by the FAA if they find out. How can they find out? Of course, your listing's neighbors can call them:). Be careful out there!
Photo credit: By Clément Bucco-Lechat (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons with permission to alter photo.
NAR's Lawsuit Against the Big Z Update-
A superior court judge granted a preliminary injunction against Z over the hiring of Errol Samuelson.
Errol Samuelson was President of REALTOR®.com and the chief strategy officer of Move, Inc.
The National Association of REALTORS® filed a lawsuit for breach of contract, breach of fiduciary duty and violating trade secrets against z and Samuelson.
There were some other companies that joined in the lawsuit against z: Move and Top Producer.
The injunction keeps Samuelson from selling leads to real estate agents, brokers and real estate franchises. The injunction also includes not selling websites to real estate agents for 6 months. He is also prevented from trying to get any direct feeds or listing data from MLS systems.
NAR is very happy about the injunction and says that they will protect member services and protect the interests of of REALTORS®.
Interesting developments are happening in the real estate industry. We will see how this lawsuit plays out.
It is important that real estate agents and brokers stay informed in industry related issues especially those that may impact your business.