Tag Archives for " Real Estate SEO "
Discover how you can be the top listing agent in your market!
I created a series of 3 FREE training videos for you to learn the 4 core essentials of a successful listing agent.
We will go over the new changes in the real estate landscape and how you can establish yourself as an authority and position yourself in your niche to not only survive the changes but to thrive.
You will also learn the 2 killers to your success as a listing agent in the new real estate landscape.
Click here now to get your 3 free training videos:
This series of FREE video trainings is for you if:
In the 3rd video after the training I will explain what we do in Listing Experts Academy and all the upgrades to this one of a kind training program.
This is very exciting as we get ready to RELAUNCH the LIVE webinar trainings in Listing Experts Academy.
On October 8th at 10 a.m. the doors will open for Listing Experts Academy for a very short time!
Because these are live webinar trainings that we will be starting..
I am limiting the number of new members. I will only allow 23 new members to join us in our best academy ever, Listing Experts Academy.
There is no other training like this specifically for listing agents in the real estate industry.
Listing Experts Academy was created for real estate agents who want to get more listings from their:
Traditional marketing is on its way out and internet marketing and positioning your brand is where the future of marketing is going. Content marketing is the fastest growing occupation and the most requested hire of companies today. Content marketing services charge between $3,000 and $20,000 per month for small to mid-size companies. So for a solo real estate agent you are looking at about $3,000 per month. This is on the low side.
So moving forward you have 2 choices- hire a content marketer in-house or outsource the work OR learn how to do this work yourself and then delegate the parts of it that make sense to outsource.
I am so excited to share these 3 free videos with you and hope you gain a lot of knowledge from them!
Listing Experts Academy Members are ROCKING the SERPS!!!
This is so exciting. There is nothing that makes a coach or teacher more excited than witnessing and being a part of the student's (members) successes.
When you follow the steps that are set forth in a systematic fashion you get results.
Taking your listings back has been a huge part of Listing Experts Academy for over a year now. It is awesome to see LEA members' listings on page one on Google.
There was a time when SEO gurus would make fun of you if you tried to rank your listings on page one for address. Well, they can laugh while you get more listings and more buyers because now it is very important to have your listings ranking by address.
Buyers drive by your listings. They don't want to talk to you because they may not be ready to buy yet, they don't want the pressure and a thousand other reasons so they don't call you.
But they do Google the address!
Take back your listings.
Then there are your niche keywords. Can you overcome the big box sites on the SERPS?
Of course you can! You do this by knowing your niche, speaking directly to your avatar and engaging them into your conversation. This builds trust, then the best part of all, the prospective buyer or seller call you because they actually want to work with you.
That does not happen with lead generation done mega style or with PPC campaigns.
This happens one customer at a time. One call at a time. It works.
But don't take my word for it… check out this climbing up the SERPS by some of our Listing Experts Academy members.
This member has been applying SEO steps for only 2 months:
The following screenshot is for a brand new website – still in the design phase, already picked up by Google for our keywords.
We are on page 1 already in just 2 weeks after designing the home page and blog page:
After doing our listing syndication steps in #Take Back Your Listings and after ActiveRain got it's own domain back,
check out the SERPS! #6 and #7 is our ActiveRain blog and # 9 and #10 is our brand new website I am building for this community:
Here is another Listing Experts Academy member's review of how she is doing with the academy:
No, this is not a get rich scheme. This is not a short cut product. It does take effort and consistency.
I add new content all the time to Listing Experts Academy.
The latest addition has been my live Fast Track SEO training modules. We are currently on Module 3 so there is still plenty of time for you to get in on the live action and Q & A sessions!
I also have some surprise trainings coming up!
The best part about Listing Experts Academy is that right now you are grandfathered in to a lifetime membership with NO annual renewal membership fees, no monthly fees.
Join Listing Experts Academy today by texting me at 561-502-1577. We can go over your options.
Get rocking with the rest of our Listing Experts Academy members.
Real Estate Best Practices SEO
There are many different opinions on the SEO streets about how to apply your SEO to your real estate websites and blogs.
There are some SEO steps that are universal which all agree are important:
a) Use your keywords in your title tag
b) Write a compelling description tag ( this is what people will compel people to click on)
c) Add at least one image to your post or page
d) Add alt 1 and alt 2 tags to your images
What most SEO experts don't tell you is that you not only need to write great content but you must know who you are speaking to.
You must know your avatar.
You must do the work to get down to the very deep essence and nature of your avatar ( your ideal client).
Check it out- connecting to your avatar works:
From Corinne Guest:
“Oh the deep psychology of it all. My Avatar just called! Another downsizing buyer and seller from a niche web site. It's amazing how this works.”
and then she said this:
“Loving the phone calls. So much better than any other form of connection, it's when I can be me.”
and she also said this about her Listing Experts Academy membership:
“Wow, talk about break through. I just spent 3 hours doing the Avatar homework. Ok so I had some input from hubby but it was amazing to learn I am working with the wrong buyers 90% of the time. One of my avatars was for buyers, and when one called this morning, after a brief conversation, I fired her. She is now someone else's nightmare. The other 4 are for sellers and is going to make the next part so easy to follow through on.
Why did I not sign up for this program earlier…….??? I see more happiness in my future.”
Remember that when you sign up for Listing Experts Academy, Fast Track SEO with live training webinars are included in your Lifetime Membership.
Text me to work with me: 561-502-1577.
Try out my 3 free trainings that I created for Fast Track SEO:
See you at the top!
Fast Track SEO Free Video Trainings are Live
Did you get your #FastTrackSEO training videos?
My iphone text is buzzing with texts about what people are learning from my video trainings!
My email inbox is full of replies and compliments about the value people are getting from my video trainings!
This is SOO exciting!!!! I am so happy that my time and effort to help others get their SEO on is really being not just appreciated but used as well!
Here are some comments coming in:
Go here to get your free training videos:
There are 2 videos live right now just for you!
Don’t miss out because I am taking these down at the end of May!!!
If you missed your first video training, no worries, go to this link:
and you can click on the first video and the second video at the top of the page.
The third video will be ready on Thursday.
See you at the Top!
Fast Track SEO Free Training Video #1 is Live Now!
Here you go! There will be a total of 3 free video trainings before we launch the course. Make sure you get in on all 3 of them.
Here is the link to the first of your free trainings in our pre-launch of #FastTrackSEO:
You don't want to miss this free training. This free training will no longer be available after May 25th so hurry and go watch it now!
This free training for the pre-launch of Fast Track SEO is on: Take your listings back.
How do you rank on page one when the ZTR's control the top spots?
Check out more in the free training video!
You must be in control of your listings. You are the listing agent and not only do you have a responsibility to your sellers to market their listings but you also have a responsibility to your own business to market your listings in order to not just sell them but also to get more listings and position yourself as the leader and top producer in your market.
The fastest way to gain some authority on Google is to apply best SEO practices to each of your listing addresses.
Check it all out here: https://goo.gl/cEhBjq
See you at the top!
Real Estate SEO Best Practices: Your Questions Answered!
Your Biggest SEO and Branding Questions Answered
The survey results are in. Thank you for helping out with submitting your biggest questions about your Search Engine Optimization for REALTORS® and small business owners.
As I am putting together Fast Track SEO for you I wanted to make sure that ALL your important questions get answered.
In case you did not get to submit your question there are still a few more days for you to do so. But wait until you finish reading this blog post. There are important SEO lessons in this post.
And submit the one big question you want me to answer for your SEO and online marketing.
The most asked question in the survey is:
What is the best way to beat ZTR? ( Those are initials for the top websites that show up for many real estate terms). We don't spell those names out because that only adds more authority to them. I think you can figure out who those are.
We will be covering this topic in depth in #FastTrackSEO.
This has become a thorn in our sides however we can come up with creative solutions to solve this problem.
I like to call this “Learning how to fly under the radar of the ZTR”.
The best and fastest way for you to compete with these sites for placement on page one of the search engines like Google is to find long-tail keywords that they are not ranking well for.
By default they will rank for anything that is real estate specific whether they have the content or not, whether they are optimized or not for those keywords.
Don't be afraid when you see them on page one for your keywords.
If you are going after long-tail keywords in niches that are difficult for a big company to rank for you will be able to take over their spots on page one.
Even though some of these companies pay hundreds of thousands of dollars each month on Google adwords campaigns and on SEO services- they will not be able to cover every single niche in real estate.
If you don't know what a long-tail keyword is don't worry- I will explain all about it in a way that you can understand during the course.
But the short definition is:
A long-tail keyword is a search phrase that is not the typical general term that a searcher types into the Google search field.
The opposite of a long-tail keyword is a short-tail keyword.
A short-tail keyword is a search phrase like: Florida Real Estate.
The big companies rank for that term and we say: let them! Florida real estate is actually a terrible keyword phrase. It is considered short-tail because it has a lot of people searching with that term.
Let's look at some facts:
We go back to what I have been teaching for many years now ~ specialists make more money than generalists. Being a generalist on the internet is a recipe for failure. You can not compete on that level nor do you want to. We will be going over some case studies to show you why you don't want to go general online. Well, actually you should not be a generalist off line either:).
Put your creative hat on. Think about your target market. Think about your avatar and really get into the mind and soul of your ideal client or customer.
Drill down into lifestyles. It is very difficult for the big guys to dominate in lifestyle niches. This is where I see agents, entrepreneurs, small business owners, mortgage brokers and professionals have the most success.
So a long-tail keyword is going to be more like this one:
St Augustine Historic Homes for sale.
Z does not even have the top spot on page one for that term. You can kick them to the side of the road with good proper SEO and great detailed content. The content for this keyword is endless and it is exciting. If you have the passion for historic homes, you will be blessed with not just customers but also the ability to position yourself as the expert in historic homes. The possibilities are endless.
What are you waiting for?
There are a lot of interesting facts about historic homes and keywords surrounding that phrase that the big guys just will not compete for. If they dominate for these terms as you keep drilling deep into your ideal customer's searches the harder it will be for them to keep the top spaces for those terms. This is because they are not trying to dominate for those terms. They are not optimized for those terms but no one else is either. So Google puts the next best thing, them, up there because that is who Google trusts with authority over anything real estate related.
This is great for us. Great for you!
All you need to do is apply good SEO best practices on your posts, pages and off your website too!
Before FastTrackSEO starts we are going to break this down into two categories:
1. Your listings- listing syndication done correctly will help you get your listing addresses on page one.
2. Your long-tail Keywords- drill down into very specific niches. I will explain why this works and show you how you can do this too.
I am creating 3 free training videos for you to learn from before Fast Track SEO starts up. I will show you how to do your longtail keyword structuring and how to get your listing addresses to show up on page one and why you want to do this.
These sessions are very important for your online marketing to succeed. You will want to make sure that you watch each of these free training videos.
After you watch the 3 training videos I will open up the shopping cart so that you can be one of the first 50 people to sign up for the course. The course is only open to 200 people for our live webinar sessions and Q & A sessions. It is important to watch your email inbox for these announcements later on this month.
Make sure that you have signed up on our Early Bird Notification list in order to get these training videos sent to your email inbox.
You can sign up here:
There are only 11 days left to get on the Early Bird Notification list. The Early Bird Notification list will be the people who get first chance at signing up for my Fast Track SEO course. Remember, this course is only available to the first 200 people who sign up for the course. The first 50 people who sign up will get a $500 discount off of the course. The first 100 people who sign up for the course will be placed in a drawing to win a one hour strategy session with me. One person will win that drawing.
The course- #FastTrackSEO – (as long as I don't have any emergencies) will start on Monday June 1, 2015. All live sessions will be recorded as long as there are no technological glitches during the recordings. If that happens, then I will re-record the session without the live audience. So no matter what happens, you will get the recordings in case you are showing a house or getting a listing and can not make all the live sessions.
See you at the top! I know you can do this!
What's Your Biggest Question About SEO and Digital Marketing?
If we had lunch together…
and you could only ask me your biggest question-
what would that be?
Go here to take this one question survey…
After you answer that one question head on over to
the early bird registration for #Fast Track SEO to the Top!
The link to the early bird registration will be on the survey monkey thank you page.
Because you are one of my subscribers you get first dibs at securing your spot for #FastTrackSEO to the Top webinar coming up soon.
There is limited seating on webinars so you must register on the early bird notification list to secure your spot.
After you take the one question survey you will be redirected to the Survey Monkey thank you page. On that page there will be a link to the early bird notification list.
Afterwards you will get a thank you email and a few minutes later a confirmation email.
You will need to click on the link in that confirmation email in order to confirm your being on the priority list.
Pay attention to your email inbox after your confirmation for important details to how to get on the webinar, the webinar registration link and the important news and trainings prior to the webinar. You will be getting a checklist to download and print prior to the webinar.
Don’t snooze! Take the survey now.
Open House Success System to Get More Listings and Buyers
We are doing a BETA program with an Open House Success System from a very successful REALTOR® who closed over 600K last year in commissions using this system he has developed over the last few years.
This will be the first time anyone outside of his successful office will learn his system.
He reached out to me to help me put a course together for his system that we can teach online.
Because we need testers in this BETA system he has offered to offer this to my Listing Experts Academy members!
Listing Experts Academy members during this one time launch of the BETA system will not have to pay a DIME to go through this excellent program.
Once we launch the Open House Success System it will not be available for free to anyone including Listing Experts Academy members.
This is not for everyone.
There are prerequisites to make this a success:
1. Make sure you have an open mind about open houses and can see the potential.
2. Choose ONE gated community that allows open house signs.
3. The gated community needs to have homes $500,000 and above in sales and market values.
4. You must be able to follow scripts and instructions.
5. You must be willing to be accountable.
6. You will be required to provide feedback during the BETA testing of the course, webinars, materials, etc.
You can learn how to get up to 20% of the market share in one single neighborhood.
Join Listing Experts Academy before Wednesday in order to be a part of our BETA Open House Success System.
Joining Listing Experts Academy now gives you a Lifetime Membership in the academy. We have 9 core modules on SEO, branding, listing syndication, expired listings, listing presentations, websites and more. Then we have a ton of bonus trainings!
Bonus trainings include YouTube SEO, Image SEO, Advanced SEO techniques, branding techniques and so much more.
Now until next week Wednesday also included is the Open House Success System where you could very well do over 6 figures this year from open houses. No internet work required. No SEO required. No blogging required. Some Facebook ads maybe:).
The Open House Success System will be recorded for you in case you can't make it to one of the 3 webinars where he will be teaching his system to us.
Here is part of my interview with Steven:
Steven has been a Realtor for 17 years.
Just like many of you he spent his first years chasing clients all over the GTA. He spent lots of money on ads and chased fsbos and at a drop of the hat and he would drive over one hour to try and take a listing. Steven who had learned sales from his father who was a top sales rep for Encyclopedia Britannica. Steven learned the importance of having a presentation book& scripts and always using them every time he made a presentation. Steven did relatively well, earning over $100,000 to $150,000 per year, but he felt he should be able to work less hours and make more.
“Soon I was closing one in 4 attendees for appointments to sign both a buyer agency agreement and a listing agreement for the sale of their current home.
My first year with a super team I earned over $400,000 in commissions (that is on a 50/50 split with the team leader)”
“I hired 12 agents, spent over 10,000 per month in ads, generated lots of leads, but the agents did not have a good closing ration and I found myself driving all over the city helping them close for contracts, and on the phone taking ad calls, at the end of 2 years I was burnt out and had not made millions like I had dreamed.
So about 2 years ago I decided to just be a local agent in my community where I live. If I earned 200 to 300k per year I would be happy.”
“But a funny thing happened. I modified my open house strategy slightly and very quickly I became one of the dominant listing agents in my area. Sellers were calling me in for a free evaluation along with 3 or 4 of the big boys & girls who had worked the area for 15 years or more and had large full page ads in the local paper and billboards and weekly postcards, etc.
I figured out a way to win against the more experienced and moneyed completion, without a large advertising budget. Within 18 months I had become one of the dominant listing agents in my community and earned over $600,000 in 2014 mostly by just working 4 hours per week at my opens and having sellers call me to list their home.”
Before I take on any project I do my due diligence about the viability of the project. I am very excited to put together and launch Steven's' Open House Success System.
Make sure you get signed up in Listing Experts Academy before next Wednesday so you can participate in the BETA Open House Success System.
Contact me by text at 561-502-1577 to get into Listing Experts Academy so you can be a part of the Open House Success System. Text your name and email address please. Thanks!
You can also email me: CoachKaterina ( at sign) Gmail.com.
Sign up today to get your spot reserved for my LIVE Event: SEO Workshop
SEO Workshop – Hands On Training with Katerina Gasset- Online Business Strategist, SEO, Branding for the internet and social media.
Date: Thursday March 26- 2015
Where: Country Inn conference center in Gainesville Florida
Time: 12 p.m. to 4 p.m.
Limited spaces are available in the conference room so reserve your spot today.
The early bird pricing is only good until February 15, 2015 so book your spot now.
We will be covering:
1. Keyword research the right way- how and why
2. Setting up your silos on your sites- doing the steps
3. Dominating your way to the top – flying under the radar
4. How to push your sites up to the top of page one once they are found on page two
You will discover how to add social media to this mix along with other tips that will help you rise to the top.
Your investment is only $197.00!
If you are a Listing Experts Academy your investment is only $97.
The space is limited at this hotel so reserve your spot today!
You can fly into Gainesville or if you are in Florida you can drive to Gainesville from most areas easily.
If you are coming from Miami or the Keys you may rather fly as it will be faster to fly in that case.
There is a national baseball tournament that weekend so make sure you make your hotel reservations now before all the hotels get booked up. The tournament does not start until Friday but families will be flying in from all across the United States and many will arrive on Thursday.