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Website & SEO Creation| Case Study Update

Website & SEO Creation | Case Study Update

When you are building your website you want to make sure your site gets indexed as soon as possible.
This gives you time to write your content and set up your posts and pages, optimized with SEO best practices.

If you set up your new website with the correct pages, menu, SEO all your images, get the right keywords down… you should see yourself on page 4 or page 5 of the SERPS within a few days if not sooner. This is a good signal that you are following good SEO best practices.

From there you start to refine your keyword content and narrow in on your target market.

We have been using Rhonda's website that I built as a case study for SEO best practices.

I started Rhonda's website the last week of December in 2015. By January 16th I thought to check her SERPS. It was not my intention to have the site ranking or indexed. It was right around this time there was a subtle  Google algorithm shift which really helped agents, small business owners, and marketers to rise in the search engines against some big box competitors. If you were in my webinar: “SEO is Back with a Vengeance”, you will know what I am talking about.

To my surprise and delight her website was on pages 3 and 4 for her keyword phrases. We like to go after about 4 long tail keyword phrases at a time on a website because this will keep the site from becoming diluted to the point that google bots have a difficult time figuring out what your website is about.

We decided at that time to start using the website as a case study.

I finished the design on her website and added all the thin content in February and March.

She keeps climbing up the SERPS.

In April I personally wrote all her in depth content for her long tail keyword phrases. At that time we decided to add another page which are very specific to sellers with a specific keyword phrase we figured we could beat the big real estate boy sites with.

I just checked last night and her seller focused keyword phrases are in spots #1 and #2 on page one on Google now!

This is very exciting news. Does this mean that her phone will ring off the hook? No, not likely. Unless you are in a market where the real estate agents are not doing anything online, it will take time to get leads that are sellers looking to list. There are not as many sellers looking to list as there are buyers looking to buy. But the sellers you do get, are very well worth the effort of making sure you are positioned in the #1 spot on Google page one.

 

Website design, custom designed websites

But she is beating out all those sites we all know and don't like:).

Her other keyword phrases have moved up to page 2 and page 3. This is also good news because as we add more content to the site and focus on ranking, her site will keep rising up the SERPS.

Having a great and awesome looking website is important but not the end all, be all. Marketing is an ongoing process. It is not a one time thing. You have to continue to add content to your website. You have to publish to your blog on your website often. The stats show that business owners who post articles 15 times per month receive much more business than those who don't.

Rhonda just had her IDX broker account approved by the MLS. We are going to be adding some IDX pages to her site and optimize them for SEO. We will then allow the site to stew a while before we check the SERPS again.

Once those are in place, we will add some more light boxes to the site that we can send traffic from ads to. This will also help with SEO because it will increase the traffic to the site. This in turn, will get her some buyer leads even though her site is focused on getting listings. This all takes time to gel.
Patience is the key.

We will then start to monitor the traffic. This includes checking analytics to see which keyword phrases are bringing traffic to the website and focus on building content around those terms as long as those terms are congruent with ‘money' terms, ( meaning- those most likely to buy or sell are the ones searching those phrases).

This is an exciting project and I am grateful that Rhonda has allowed me to use her site as a case study.

Rhonda is a Listing Experts Academy member who follows what she learns to apply the best practices for SEO and branding on the internet.

I have more websites I have completed and all the websites are climbing the SERPS. It is so exciting to watch each of my clients' websites climb and also receive compliments from sellers about how great their websites look and feel. Contact me for a list of references if you are considering getting a website built. My clients are happy campers! I do all the design work myself on your websites. I also make sure that you get weekly updates on your website progress.

Of course if you are a DIYer – I have a ton of free website building video tutorials over on my YouTube channel for you!

Case Study: How Fast a Brand New Website Ranks!

Case Study- This is the case study of one of my client's brand new websites. When I build a website for a client the first thing we do is go over their keyword strategy and get to know their avatar and if it is a local business, their geo tags and terms as well as do a study on their competition. This session takes a little over an hour or so.

In this study my client, Rhonda is a broker and owner of a boutique real estate brokerage in a highly competitive market in Northern California.

We build websites as they are already published on a server and have wordpress installed. Then I take some time to come up with the best way to connect to the client's avatar, a study of color, design, focal points and call to actions.

I started this site about 3 weeks ago. As soon as I start the site I want Google bots to start crawling the site and I want them to keep coming back during the building stage. And they do.

Here is the WordPress Theme I use: Click Here. 

This is what Rhonda's website looks like right now:

 

Website creation by Katerina Gasset

 

Within just a few days her site was indexed. It took about 2 weeks to get the site to be on page 1 and page 2 for her 5 sets of keyword phrases, we were only focusing on 3. For this keyword phrase, 3 weeks ago she was on page 2 for her brand new website.

[bctt tweet=”SEO is still alive and ranking on Google can still be done! “]

Now one week later, she is on page one on Google!  Check it out. If you like what you see, we can help you with a brand new website and hopefully your site will rank this fast too!

 

shadow_cliff_homes_for_sale_-_Google_Search 2

For one of the tougher competitive keywords she has spots # 2, 3 and 4 on page 2! This is so exciting!!! I love it when my clients get surprised like this. Even though I put a plan into place, I had no idea that she was going to rank this fast.

In fact, I was not even going to check the SERPS so soon. I can't really remember what we were discussing when I thought I would check the SERPS. It was a wonderful surprise!

So with the next website I am building– I thought, hmmm, maybe we can keep on this roll! And sure enough! We are! The next case study is having the same kinds of results which I will share in another post!

 

homes_for_sale_in_birdland_pleasanton_ca_-_Google_Search

 

Within 3 weeks she has moved up the Google Ranks and all of her 5 sets of keyword phrases are now on page 1 on Google except one!  Not only that since she is a real estate broker she has some pretty tough big boys to go up against like Zillow. However, we know how to beat them. We also know that she wants to get listings, so some of our target keywords are words that a sellers would type in to Google.

For seller keyword phrases we got her on page one on Google in the #7 and #8 spots – in just 2 weeks of doing that particular content on her brand new website. This is amazing for her since her old site did not rank for any of these keywords.

whats_my_pleasanton_home_value_-_Google_Search

 

And in her niche, it is very competitive!  We have some other heavy duty competitors with pretty good SERPS positioning. We looked for the holes in their SEO and flew in right under their radar!

Here is another tough keyword phrase that is popular to compete for and she was on page 2 last week and now is on page one on Google!

del_prado_pleasanton_homes_for_sale_-_Google_Search

 

Text me to work with me at 561-502-1577. If you need references for further comfort, let me know, I have those too!

Text Me To Work With Me 561-502-1577

What’s Your Biggest Question About SEO and Digital Marketing

What is your biggest question about SEO?

What's Your Biggest Question About SEO and Digital Marketing? 

If we had lunch together…

and you could only ask me your biggest question-

what would that be?

Go here to take this one question survey…

https://www.surveymonkey.com/s/BJWVVDB

 

After you answer that one question head on over to

the early bird registration for #Fast Track SEO to the Top!

The link to the early bird registration will be on the survey monkey thank you page.

Because you are one of my subscribers you get first dibs at securing your spot for #FastTrackSEO to the Top webinar coming up soon.

There is limited seating on webinars so you must register on the early bird notification list to secure your spot.

 

After you take the one question survey you will be redirected to the Survey Monkey thank you page. On that page there will be a link to the early bird notification list.

 

Afterwards you will get a thank you email and a few minutes later a confirmation email.

You will need to click on the link in that confirmation email in order to confirm your being on the priority list.

Pay attention to your email inbox after your confirmation for important details to how to get on the webinar, the webinar registration link and the important news and trainings prior to the webinar.  You will be getting a checklist to download and print prior to the webinar.

 

Don’t snooze! Take the survey now.  

 

Katerina Gasset- Guest Speaker- RealBird Webinar September 17- 2014

I will be the guest speaker for Realbird on Wednesday September 17-2014 at 11:00 a.m. Eastern Standard Time. 

This is a FREE webinar and you do not need to be a member of Realbird ( although I would highly recommend you become a member) in order to join us on the webinar. 

On this webinar I will be discussing and training you onRealbird member or not? You are welcome to join in this free Realbird training Katerina Gasset. We'll show you how Real Estate SEO is all done! that you must be utilizing today to stay ahead of your competition. 

I will be sharing with you the tools we use to fly under the radar of the big ZTRs of the real estate industry so that you can still get your piece of the pie in listing leads. 

Get your own listing leads. You can create your dominance in your corner of the world where your prospective sellers are looking to find the best real estate agent to list their property. 

The “Dark Matter” of SEO will be uncovered. This is all the invisible pieces and tasks that you do that is not visible on the outside of your website and blogs. 

It is always better to be #10 on page 1 than #1 on page 2 of the organic SERPS. 

This SEO and marketing for real estate training is FREE so don't miss out! 

I will alway be giving you access to my SEO Field Guide and show you how we get it all done! If you are a busy agent then you want to be on this training. As busy agents you can not possibly do all the SEO steps and content creation by yourself. 

Realbird Guest Speaker Katerina Gasset

RealBird (http://www.realbird.com) is a leading provider of Internet marketing tools for

real estate professionals based in the Silicon Valley. The RealBird toolset includes listing and agent marketing and

lead generation tools uniquely tailored to the needs of the residential and commercial real estate industry. The

founders of RealBird were pioneers in introducing Internet and mobile marketing to the real estate industry.

To register please click here: 

How to Dominate Online for Real Estate Agents

“How to Dominate Online flying under the radar of the Big ZTRs of the Real Estate Industry. Discover the tools and touchpoints you need to utilize today to stay ahead of your competition! How would you like sellers calling you instead of you cold calling them? Don't miss this training! “

On Page SEO Basics for Real Estate Agents

On Page SEO Basics for Real Estate Agents 

Search engine optimization for your blog articles and your pages on your website is not difficult. It sounds scary and complicated to many real estate agents. When you break it down into smaller bite size pieces, it becomes manageable. 

Here is a graphic that I created to show you visually the basic concepts on the items that need to get done when you write a blog post or create a page on your real estate website. This includes your listing pages. Don't just allow syndicators to take the SEO value from your listings. With a few simple steps you can optimize your listings. 

Content that people like to link to is the most important factor. You also need to have content that people can link to. For instance, if you send all your traffic to your idx search page- that page most likely does not have great content to link to. Send the traffic instead to your individual listing pages where you have created some additional interesting content about your listing. This entices someone to link to your listing. 

on page seo for real estate agents infograph