Tag Archives for " SEO for Real Estate "
Website & SEO Creation | Case Study Update
When you are building your website you want to make sure your site gets indexed as soon as possible.
This gives you time to write your content and set up your posts and pages, optimized with SEO best practices.
If you set up your new website with the correct pages, menu, SEO all your images, get the right keywords down… you should see yourself on page 4 or page 5 of the SERPS within a few days if not sooner. This is a good signal that you are following good SEO best practices.
From there you start to refine your keyword content and narrow in on your target market.
We have been using Rhonda's website that I built as a case study for SEO best practices.
I started Rhonda's website the last week of December in 2015. By January 16th I thought to check her SERPS. It was not my intention to have the site ranking or indexed. It was right around this time there was a subtle Google algorithm shift which really helped agents, small business owners, and marketers to rise in the search engines against some big box competitors. If you were in my webinar: “SEO is Back with a Vengeance”, you will know what I am talking about.
To my surprise and delight her website was on pages 3 and 4 for her keyword phrases. We like to go after about 4 long tail keyword phrases at a time on a website because this will keep the site from becoming diluted to the point that google bots have a difficult time figuring out what your website is about.
We decided at that time to start using the website as a case study.
I finished the design on her website and added all the thin content in February and March.
She keeps climbing up the SERPS.
In April I personally wrote all her in depth content for her long tail keyword phrases. At that time we decided to add another page which are very specific to sellers with a specific keyword phrase we figured we could beat the big real estate boy sites with.
I just checked last night and her seller focused keyword phrases are in spots #1 and #2 on page one on Google now!
This is very exciting news. Does this mean that her phone will ring off the hook? No, not likely. Unless you are in a market where the real estate agents are not doing anything online, it will take time to get leads that are sellers looking to list. There are not as many sellers looking to list as there are buyers looking to buy. But the sellers you do get, are very well worth the effort of making sure you are positioned in the #1 spot on Google page one.
But she is beating out all those sites we all know and don't like:).
Her other keyword phrases have moved up to page 2 and page 3. This is also good news because as we add more content to the site and focus on ranking, her site will keep rising up the SERPS.
Having a great and awesome looking website is important but not the end all, be all. Marketing is an ongoing process. It is not a one time thing. You have to continue to add content to your website. You have to publish to your blog on your website often. The stats show that business owners who post articles 15 times per month receive much more business than those who don't.
Rhonda just had her IDX broker account approved by the MLS. We are going to be adding some IDX pages to her site and optimize them for SEO. We will then allow the site to stew a while before we check the SERPS again.
Once those are in place, we will add some more light boxes to the site that we can send traffic from ads to. This will also help with SEO because it will increase the traffic to the site. This in turn, will get her some buyer leads even though her site is focused on getting listings. This all takes time to gel.
Patience is the key.
We will then start to monitor the traffic. This includes checking analytics to see which keyword phrases are bringing traffic to the website and focus on building content around those terms as long as those terms are congruent with ‘money' terms, ( meaning- those most likely to buy or sell are the ones searching those phrases).
This is an exciting project and I am grateful that Rhonda has allowed me to use her site as a case study.
Rhonda is a Listing Experts Academy member who follows what she learns to apply the best practices for SEO and branding on the internet.
I have more websites I have completed and all the websites are climbing the SERPS. It is so exciting to watch each of my clients' websites climb and also receive compliments from sellers about how great their websites look and feel. Contact me for a list of references if you are considering getting a website built. My clients are happy campers! I do all the design work myself on your websites. I also make sure that you get weekly updates on your website progress.
Of course if you are a DIYer – I have a ton of free website building video tutorials over on my YouTube channel for you!
Case Study- This is the case study of one of my client's brand new websites. When I build a website for a client the first thing we do is go over their keyword strategy and get to know their avatar and if it is a local business, their geo tags and terms as well as do a study on their competition. This session takes a little over an hour or so.
In this study my client, Rhonda is a broker and owner of a boutique real estate brokerage in a highly competitive market in Northern California.
We build websites as they are already published on a server and have wordpress installed. Then I take some time to come up with the best way to connect to the client's avatar, a study of color, design, focal points and call to actions.
I started this site about 3 weeks ago. As soon as I start the site I want Google bots to start crawling the site and I want them to keep coming back during the building stage. And they do.
This is what Rhonda's website looks like right now:
Within just a few days her site was indexed. It took about 2 weeks to get the site to be on page 1 and page 2 for her 5 sets of keyword phrases, we were only focusing on 3. For this keyword phrase, 3 weeks ago she was on page 2 for her brand new website.[bctt tweet=”SEO is still alive and ranking on Google can still be done! “]
Now one week later, she is on page one on Google! Check it out. If you like what you see, we can help you with a brand new website and hopefully your site will rank this fast too!
For one of the tougher competitive keywords she has spots # 2, 3 and 4 on page 2! This is so exciting!!! I love it when my clients get surprised like this. Even though I put a plan into place, I had no idea that she was going to rank this fast.
In fact, I was not even going to check the SERPS so soon. I can't really remember what we were discussing when I thought I would check the SERPS. It was a wonderful surprise!
So with the next website I am building– I thought, hmmm, maybe we can keep on this roll! And sure enough! We are! The next case study is having the same kinds of results which I will share in another post!
Within 3 weeks she has moved up the Google Ranks and all of her 5 sets of keyword phrases are now on page 1 on Google except one! Not only that since she is a real estate broker she has some pretty tough big boys to go up against like Zillow. However, we know how to beat them. We also know that she wants to get listings, so some of our target keywords are words that a sellers would type in to Google.
For seller keyword phrases we got her on page one on Google in the #7 and #8 spots – in just 2 weeks of doing that particular content on her brand new website. This is amazing for her since her old site did not rank for any of these keywords.
And in her niche, it is very competitive! We have some other heavy duty competitors with pretty good SERPS positioning. We looked for the holes in their SEO and flew in right under their radar!
Here is another tough keyword phrase that is popular to compete for and she was on page 2 last week and now is on page one on Google!
Text me to work with me at 561-502-1577. If you need references for further comfort, let me know, I have those too!Text Me To Work With Me 561-502-1577
Listing Experts Academy RELAUNCH is now open!
I am getting amazing feedback from the core video trainings I put together for you prior to the relaunch of Listing Experts Academy.
From Barbara Todaro:
“Katerina, you have no idea how excited I am that I have your modules and other information about listing and marketing listings….after seeing the amount of information one gets from participating in your Listing Experts Academy, I decided it was NOT equivalent to a Masters program but rather very close to a PhD in this area…. thanks again, Katerina….the material will give me a real “workout”….”
In case you have not signed up to receive your 4 videos I made for you- go here now to start watching:
Here is what you will be learning inside of the 4 training videos which you can access without a credit card:
Video 1: The 4 Core Essentials of a Top Listing Agent
Video 2: How to become an Authority in your Niche
Video 3: Tech Savvy Agents get more listings and you can too!
Video 4: Moving forward- what your lifetime membership in Listing Experts Academy includes.
After you sign up for Listing Experts Academy you will have access to my private Facebook group for members only which is a huge support group where you will learn a lot and be able to ask questions. I am in the group every day helping to answer your questions.
You will also have access to all the Listing Experts Academy core modules from our last live sessions which were all recorded. This will give you a great head start for when we start our relaunch of the live sessions.
You will also have access to your main bonus course which is Fast Track SEO! This is a very in-depth SEO course which will change the course of your online marketing. Just ask anyone who has completed these courses.
Listing Experts Academy will be all live webinar trainings for 9 modules plus Question and Answer sessions over the webinar platform where you get to ask questions. All these will be recorded so long as we don't have recording issues with the gotowebinar platform, which has happened on occasion but not very often. If we ever have a recording issue I will redo the main module by screencast and the post the module however the Q& A part obviously would be lost. I have 3 people recording the trainings so 99% of the time we end up with a recording. I just like everyone to be aware that technology glitches can and do happen.
Yes, there is a lot of content because I believe in under-promising and over-delivering.
No, you don't have to do it all. One of the perks of being in Listing Experts Academy is being able to hire the virtual assistant team I trained to do all the tasks in Listing Experts Academy. If you are a busy broker or team leader or a solo agent you will get the systems to delegate to the team.
In order to be a successful real estate agent in this technology age of doing business I can not stress enough how important it is for you to gain some type of online marketing knowledge. You must make the time.
At the very least you must do your avatar work, know your target niche market and keywords and then map out a strategy to get your online marketing up and running correctly and efficiently.
The core course training in Listing Experts Academy consists of:
To find out more about each of these modules please watch video #4 in your training videos.
Every Listing Experts Academy member also receives my Fast Track SEO course which replaced my SEO To The Top course. This course will work for newbies to experienced bloggers and SEO knowledge.
From Stephanie Anson, Broker:
“When google required all websites to be mobile friendly I missed the deadline to convert my site for several months.
Due to this delay in making the necessary changes to a mobile friendly theme and update my SEO, I fell from page 1 to page 3 on google.
I was very behind on SEO updates and retook Katerina Gasset’s SEO webinars and applied the recommended changes to my site. It took me about 12 hours to clean up the site, fix the SEO and get rid of what might cause google to flag my website (what was previously considered optimal for rankings).
It took about a week after the changes that it went from page 3 back to being in the top three on page 1. It just shows how a little bit of dedication and applying the correct techniques Katerina teaches to rank once again! Thanks Katerina, I am a fan for life!”
You also receive surprise bonus trainings. I love to surprise my members with relevant listing experts content. Some of the bonuses are YouTube SEO and Image SEO.
Just a couple days ago I had this strong impression to add a bonus training to Listing Experts Academy which is: Blab and Periscope for Real Estate. So I am now adding that bonus training to be included in the LEA course.
There are only 21 seats remaining because there were 2 agents who jumped on board right before the doors opened. I only allow 23 new members in live webinar settings so that you each can feel like you are being paid attention to. Then
Sign up to watch your free training videos here:
Then watch your email for the delivery of each of your 4 videos. They come every other day in your email inbox. So please check! Don't miss out on any of these videos!
When you get to the fourth video you can sign up for Listing Experts Academy. There will be a button to click to sign up on the 4th video web page.
I look forward to seeing you in class! Teaching is my passion and making a difference in the lives of others is my life's work. Watching the members grow really brings a smile to my face and a tear to my eye. I wish each and every one of you the wildest and best success you are designed to achieve!
See you at the top!
[ Proof ] Check out these results from agents:
Corinne is so happy she joined Listing Experts Academy a little over a month ago.
Check out her comments in the Private Facebook Group in Listing Experts Academy:
She just put another $1.5 Million under contract.
You can do this for yourself in time or you can hire our virtual assistants to help you get this done.
The bottom line is that as agents SEO and online marketing is specific and real. We can beat Zillow and Trulia. You can too.
Listing Experts Academy is a lifetime membership right now with NO monthly premiums or annual renewal fees. I am not going to keep it that way much longer. But no worries, you will be grandfathered in.
Right now I am sure you have heard all the buzz about my newest awesome course called, Fast Track SEO.
People are signing up for it and the spots are being snatched up! So exciting!
However, as a Listing Experts Academy Lifetime member you will be getting Fast Track SEO for NO charge! That’s right! All Listing Experts Academy members do not have to pay to take my live webinar trainings of Fast Track SEO that will be starting mid-June.
So what’s holding you back?
This is a HUGE savings and not only that, as agents, we all know that the money is in the listings. We must list to last.
So start following Corinne’s footsteps today and JOIN Listing Experts Academy!
Text me right now at 561-502-1577 with your email address and phone # and I will email you an invoice to get into Listing Experts Academy straight away.
Your lifetime membership in Listing Experts Academy consists of 9 core recorded training modules:
Defining your avatar
Discovering underserved niches
How to do your keyword research the right way
Flying under the radar of Zillow ( and whoever else)
Article Structure SEO and Social Signals
Listing Syndication Strategies – these alone helped us double-end 60% of our listings and have us show up on Zillow as the listing agent without paying them a dime:)
Our Expired Listing program and letter- the exact letter we send out – expired listings is our main source of listings
Reputation Management online – how to set yourself up offensively so any negative reviews will drown out.
How to delegate tasks for real estate, SEO, listing syndication, etc.
And then I have a ton of bonus trainings already in Listing Experts Academy and I always add more as we work on new ideas and strategies. The following is what in the academy right now in recorded video trainings. The new trainings I add consist of recorded videos and sometimes live trainings. All the SEO advanced classes are live trainings and then get recorded.
YouTube SEO – ($99 value)
Image SEO – ( $99 value)
Letters that we use to get listings ( $1200 value)
SEO modules and updates ( $priceless!)
Branding and Marketing information ($997 value)
Checklists ( $129 value)
Slides ( PDFs) of core modules ( $297 value)
Advanced SEO techniques ( $1200 value)
How to push your websites that are on page 2 to page 1 ( $597 value)
How to dominate 7 out of 10 spots on page one ( $397 value)
Complete SEO to the Top course ($397 value)
Mindhacking ($197 value)
The total investment into Listing Experts Academy is $1997. But WAIT!
Fast Track SEO ( valued at $997) is included!
Text me for your invoice or go here to register for your lifetime membership:
I look forward to having you on board! More exciting things in store for the academy!!!
See you at the top!
P.S. Don’t wait much longer because I can only have 200 people in my Fast Track Live trainings and in Listing Experts Academy at this time.
Text me to join now: 561-502-1577
Fast Track SEO Free Training Video #1 is Live Now!
Here you go! There will be a total of 3 free video trainings before we launch the course. Make sure you get in on all 3 of them.
Here is the link to the first of your free trainings in our pre-launch of #FastTrackSEO:
You don't want to miss this free training. This free training will no longer be available after May 25th so hurry and go watch it now!
This free training for the pre-launch of Fast Track SEO is on: Take your listings back.
How do you rank on page one when the ZTR's control the top spots?
Check out more in the free training video!
You must be in control of your listings. You are the listing agent and not only do you have a responsibility to your sellers to market their listings but you also have a responsibility to your own business to market your listings in order to not just sell them but also to get more listings and position yourself as the leader and top producer in your market.
The fastest way to gain some authority on Google is to apply best SEO practices to each of your listing addresses.
Check it all out here: https://goo.gl/cEhBjq
See you at the top!
What is the best way to beat the ZTR's?
This was the #1 question in my biggest question about SEO and online branding survey. Thanks to all of you who participated in the survey! Listen to my podcast about one of the most important parts of succeeding at beating out your competition online.
You can listen to my podcast by clicking on the link above and the audio file will download to your computer.
Or you can listen to it on my iTunes channel.
Real Estate SEO Best Practices: Your Questions Answered!
Your Biggest SEO and Branding Questions Answered
The survey results are in. Thank you for helping out with submitting your biggest questions about your Search Engine Optimization for REALTORS® and small business owners.
As I am putting together Fast Track SEO for you I wanted to make sure that ALL your important questions get answered.
In case you did not get to submit your question there are still a few more days for you to do so. But wait until you finish reading this blog post. There are important SEO lessons in this post.
And submit the one big question you want me to answer for your SEO and online marketing.
The most asked question in the survey is:
What is the best way to beat ZTR? ( Those are initials for the top websites that show up for many real estate terms). We don't spell those names out because that only adds more authority to them. I think you can figure out who those are.
We will be covering this topic in depth in #FastTrackSEO.
This has become a thorn in our sides however we can come up with creative solutions to solve this problem.
I like to call this “Learning how to fly under the radar of the ZTR”.
The best and fastest way for you to compete with these sites for placement on page one of the search engines like Google is to find long-tail keywords that they are not ranking well for.
By default they will rank for anything that is real estate specific whether they have the content or not, whether they are optimized or not for those keywords.
Don't be afraid when you see them on page one for your keywords.
If you are going after long-tail keywords in niches that are difficult for a big company to rank for you will be able to take over their spots on page one.
Even though some of these companies pay hundreds of thousands of dollars each month on Google adwords campaigns and on SEO services- they will not be able to cover every single niche in real estate.
If you don't know what a long-tail keyword is don't worry- I will explain all about it in a way that you can understand during the course.
But the short definition is:
A long-tail keyword is a search phrase that is not the typical general term that a searcher types into the Google search field.
The opposite of a long-tail keyword is a short-tail keyword.
A short-tail keyword is a search phrase like: Florida Real Estate.
The big companies rank for that term and we say: let them! Florida real estate is actually a terrible keyword phrase. It is considered short-tail because it has a lot of people searching with that term.
Let's look at some facts:
We go back to what I have been teaching for many years now ~ specialists make more money than generalists. Being a generalist on the internet is a recipe for failure. You can not compete on that level nor do you want to. We will be going over some case studies to show you why you don't want to go general online. Well, actually you should not be a generalist off line either:).
Put your creative hat on. Think about your target market. Think about your avatar and really get into the mind and soul of your ideal client or customer.
Drill down into lifestyles. It is very difficult for the big guys to dominate in lifestyle niches. This is where I see agents, entrepreneurs, small business owners, mortgage brokers and professionals have the most success.
So a long-tail keyword is going to be more like this one:
St Augustine Historic Homes for sale.
Z does not even have the top spot on page one for that term. You can kick them to the side of the road with good proper SEO and great detailed content. The content for this keyword is endless and it is exciting. If you have the passion for historic homes, you will be blessed with not just customers but also the ability to position yourself as the expert in historic homes. The possibilities are endless.
What are you waiting for?
There are a lot of interesting facts about historic homes and keywords surrounding that phrase that the big guys just will not compete for. If they dominate for these terms as you keep drilling deep into your ideal customer's searches the harder it will be for them to keep the top spaces for those terms. This is because they are not trying to dominate for those terms. They are not optimized for those terms but no one else is either. So Google puts the next best thing, them, up there because that is who Google trusts with authority over anything real estate related.
This is great for us. Great for you!
All you need to do is apply good SEO best practices on your posts, pages and off your website too!
Before FastTrackSEO starts we are going to break this down into two categories:
1. Your listings- listing syndication done correctly will help you get your listing addresses on page one.
2. Your long-tail Keywords- drill down into very specific niches. I will explain why this works and show you how you can do this too.
I am creating 3 free training videos for you to learn from before Fast Track SEO starts up. I will show you how to do your longtail keyword structuring and how to get your listing addresses to show up on page one and why you want to do this.
These sessions are very important for your online marketing to succeed. You will want to make sure that you watch each of these free training videos.
After you watch the 3 training videos I will open up the shopping cart so that you can be one of the first 50 people to sign up for the course. The course is only open to 200 people for our live webinar sessions and Q & A sessions. It is important to watch your email inbox for these announcements later on this month.
Make sure that you have signed up on our Early Bird Notification list in order to get these training videos sent to your email inbox.
You can sign up here:
There are only 11 days left to get on the Early Bird Notification list. The Early Bird Notification list will be the people who get first chance at signing up for my Fast Track SEO course. Remember, this course is only available to the first 200 people who sign up for the course. The first 50 people who sign up will get a $500 discount off of the course. The first 100 people who sign up for the course will be placed in a drawing to win a one hour strategy session with me. One person will win that drawing.
The course- #FastTrackSEO – (as long as I don't have any emergencies) will start on Monday June 1, 2015. All live sessions will be recorded as long as there are no technological glitches during the recordings. If that happens, then I will re-record the session without the live audience. So no matter what happens, you will get the recordings in case you are showing a house or getting a listing and can not make all the live sessions.
See you at the top! I know you can do this!
The last few weeks have been busier than normal. What else is new, right? But really, it has been super busy. I've been working on creating a huge new project that has been keeping me up at night. Being busy is actually a good thing. I would rather be actively engaged in good causes than be bored or lazy.
This project has been on my mind for a couple of years now but I did not know how exactly to put it all together. I am so excited about this new project.
The reason I'm so excited is this focuses on answering the question that has been keeping me up at night:
“How can I help busy real estate agents to get their SEO best practices up and running faster and more efficiently? In other words, what exactly would this look like? What does it take to get on the #FastTrack to SEO your site to the top of the search engines and still be able to work with buyers and sellers and not go broke?”
I realized it has been over 10 years now since I started learning about SEO and applying all that I learned to our real estate company website and our brand. Zig Ziglar once said, “if you want to be an expert in a subject study one hour a day for five years and you will know more than most people who are in that field.” I did the math and started studying about SEO for 6 to 8 hours a night when the rest of the family was sleeping. In one year, I was able to apply what I learned.
Blogging about SEO and creating tutorials for agents to follow, sharing our successes and helping ActiveRain members was how it all got started with paying it forward. Back in the day, there was no ActiveRain University.
This is what inspired me to create the popular course: SEO to the Top. For years agents have been taking SEO to the Top modules and trainings.
It seems as though time keeps going by faster and faster. This got me to thinking about how Universities and High Schools now offer fast tracks to get through school faster and more efficiently.
Over the years I've had the opportunity to personally coach individual agents just like you. This has helped me create more efficient programs and modules for you to use in your marketing and businesses.
I've also had the awesome blessing of helping many of these agents rise to the top of the search engines. Agents who have applied what I teach enjoy page one placement for their keyword phrases which results in listings and buyers as well as very good branding.
Through this journey I kept not only a watchful eye, performed testing on keywords and other SEO strategies but also kept data and notes on which techniques are getting real estate agents up to the top of google faster than before. Over 10 years of data, of defining, of testing and of learning from the great masters of SEO on the internet has transformed into #FastTrackSEO to the Top.
The point is during that time I've amassed an incredible amount of knowledge, skills, information and applications about what it takes to get to page one on Google and the other search engines which in turn you can then apply to hopefully get the same benefits as I have and all the agents whom I have helped have.
So why would any of this keep me up at night?
Simple. It's one thing to know this stuff. It is something quite different to take everything about the SEO best practices and put it into some kind of immediately usable format that can help you to get to where you want to go more rapidly.
Well, I have it figured out. It's take a long time and it's a lot of work putting it together, but I have now built a full out end to end system which will teach anyone how to do this including you and other busy agents.
I'd like to share more specifics about the actual #FastTrack SEO to the Top path however there are still some more pieces to get nailed down. For one thing, I'm trying to decide how many people I can accommodate and I don't want to raise expectations and then not be able to meet those obligations. And the last thing I want is a bunch of disappointed agents on my hands!
Do you have 1 minute to help me help you to #FastTrack your SEO strategies?
There is one other thing…
You see, I like think I've covered all of the elements of my new #FastTrackSEO to the Top system. In fact, I'm thrilled to say after two years of hard work I'm about to finalize everything for this system.
But before I do, I want to make sure I've covered all the bases. This is where you come in….
I want know your thoughts about fast tracking your SEO strategies and best practices.
I've made it incredibly easy for you to send your thoughts and ideas to me. Just click here right now:
Now, I can't promise an individual answer to each of your questions and comments- with over 2500 subscribers on ActiveRain and over 4500 followers on Facebook there is no way that I can do that. But I can promise you that I will be personally reading each and every one of your questions- and I might be answering some of those on my blog.
Thanks in advance for sharing your questions with me, I promise I will take good notes!
Remember to click the link below to send me your SEO questions. I really appreciate your help!
Instagram Releases Hyperlapse App- Awesomeness!!!
Instagram just released their new stand alone app called Hyperlapse. This is like have a $15,000 Steadicam and tracking rig all rolled into one app. No longer do you need expensive over the top video equipment!
And Hyperlapse is FREE!
Now with your iPhone you can create tracking shots and time lapsing with fast forward style speed.
Thomas Dimson who works in Instagram's data department was inspired by a movie he had seen that showed people time lapsing from all around the world. Here is the gif of that movie over at Wired.com.
He approached Karpenko who had created the first- ever- image- stabilization technology. But how to put all this to use in a small iPhone? Large movie studios could use this technology but it just seemed quite far fetched for smart phone users. This is SUPER complicated technology that we all take for granted. I don't think we give much of our technology much thought.
These two guys from Instagram created the most amazing video app to date.
Check out the app in motion below:
All you have to do is to click record, then choose the speed you want your video to run on, there is an easy slider for that. Then you can share the video directly to Facebook or Instagram!
This is so cool. I don't know if you have ever tried time lapsing video but it is NOT easy! With this app, you will see the world in a whole new way!
The other feature is the amazing stabilizer this app has. You can see the side by side of videos and see how much this helps in your final production of video.
Imagine filming one of your listings and moving from panning in with a slower shot and then moving into the speed 2x up to 12 x speeds to super speed by time to keep the attention of your viewer as you are filming the street on the way to the house.
I have seen this done in high end luxury video that cost a lot of money to produce.