Monthly Archives: September 2015
Monthly Archives: September 2015
Marketing Tips To Grow Your Business from the Experts #NicheSummits
Please use the hashtag #NicheSummits when sharing the marketing summit on Facebook, Twitter, Google + , and LinkedIn.
I am a guest speaker at Niche Summits this Friday September 18, 2015 at 1:00 p.m. eastern time.
I will be speaking on the topic: 3 Reasons Your Website is NOT Getting You Business.
There will be more marketing speakers at this summit. I will be in the first round of speakers so you will want to be there at 1:00 p.m eastern time.
My talk is only 5 to 8 minutes so you will miss it if you are late.
The format is on Blab.im.
On Blab there are 4 windows. 1 will be for the host, 2 will be for 2 speakers at certain times and the 4th window is open for you to come on to ask your questions.
You can download Blab for free on your desktop or your iOS device. Sorry, not available for androids yet.
You will want to sign up for Blab before Friday in case you have a learning curve to get started.
You sign up for your Blab account with your Twitter handle.
Here is the link to subscribe to the summit on blab:
See You at the Top!
Short Bio: “Katerina Gasset has been in the real estate business for over 28 years, an entrepreneur for over 35 years. Katerina’s passion is to help others to achieve all they are designed to be. Empowering others is just in her nature. Her ability to navigate the purchase funnel for clients is genius as she can see key touch points and optimize the funnel accordingly. Running her own agency over the last several years, Katerina has had the opportunity to work with several companies, from small real estate firms to large Fortune 500 companies.”
Video is where it is at! If you are not creating videos by now, the ship has left the port but there is good news! There is still time to get on board! There are many video platforms however, I strongly suggest to use YouTube as your ma in platform. You can read more about why video is so important to your business here.
How to videos are the most popular kind of videos any business owner, real estate agent, mortgage broker, e-commerce, marketer can create. How to videos are the most popular of all videos to watch on YouTube. If you are too shy to be on camera- have no fear- you can screencast or talk while shooting video of what you are talking about. You can also do slideshows and narrate the content. The possibilities are numerous. Just take your first step!
YouTube Video Editor: Ranking high on my list of favorite video apps is the YouTube editor. The best thing about the YouTube editor is, it is free. Unlike many freebies, where you get what you pay for… YouTube editor is worth a lot more than free.
If you don't want to take the time to learn how to use complicated movie editing software on your computer ( that is, if you don't have a mac:)) then use the YouTube Video Editor.
You can add music that is approved by YouTube for your video as long as you are not monetizing your videos. (You can't have ads running on your videos when using the music by CC license from YouTube.) This saves you money and time from running around trying to find tunes you have permission to use.
Adding annotations and captions is easy. Now, you can link your YouTube videos together which is an amazing SEO technique you should be using. I teach how to do YouTube SEO in Fast Track SEO and in Listing Experts Academy. Find your training modules on your Facebook group files tab.
A new addition to YouTube videos is ‘cards'. Learn how to use the ‘cards' with easy tutorials free from YouTube. I will be creating more how to videos on all the new features inside of YouTube Editor. I am working on some YouTube editing video tutorials. Make sure you subscribe to my blog to get notified they are ready.
Here is a video we created for a new home subdivision of 70 homes that we listed in Port St Lucie Florida- our avatar is a baby boomer couple between 50 to 60 years old. When you watch the video you will be able to tell this is the market we are focused on. Always speak to your avatar:
Share the top Video Editing Tools – most of them are free! Click to Tweet
iMovie App: If you want to edit your videos on your mac, on your iPad or on your iPhone iMovie is very easy to learn and easy to use.
Drag and drop your movie, audio and image files right from your desktop. On your iPad or iPhone just use your fingers to manipulate your video edits, cuts, and additions.
If you don't feel like spending over $600 or a monthly fee for products like Adobe- iMovie is only $14.99 – a one time fee- and comes with most macs.
I love how easy and inexpensive it is to use the Apple App store – you can add your apps to all of your devices and computers at home and work without long license verification process and additional purchases saving time and money.
Instagram Built In Video Tool: FREE– If you are creating videos on Instagram look no further than the app right inside of Instagram.
It is free and easy to use. It is similar to the Instagram photo editor so if you are used to using the photo editor it won't be hard to get the hang of the video tool.
Here is a tutorial on using video editing tools in Instagram I found on YouTube. It is short and to the point. https://youtu.be/-aUUyx-xa98
Hyperlapse: FREE -I wrote this article about Hyperlapse. I love hyperlapse and have fun watching many videos done with this app.
Videos speak volume compared to blogging so I will show you how awesome Hyperlapse is instead of talking about it. This is one of the most beautiful hyperlapse videos created- The World is Beautiful by Seiswell:
We took a road trip from Fargo North Dakota to Mt Rushmore over to Cody, Wyoming then on to Yellowstone Park , down into Jackson Hole Wyoming and then ended in Salt Lake City, Utah. The ride was amazing and we took a lot of hyperlapse video along the way.
StopMotion Studio: If you would like to add some animation to your videos this app for your iPhone and iPad might just become your favorite movie editing app.
Stop Motion Studio's whole range of unique features will help you create terrific stop action movies. Frame-by-frame editor, the timeline, the sound editor, green screen; where you can change the background of your scene like those in the studio production sets of movies and TV commercials.
It's user friendly, no complicated in-app tools, and it's so fun to use and share!
FlipaGram: This app can be downloaded free in the app store for your iPhone and can also be used on Android phones from Google Play and also from Amazon apps.
You can take your photos and create video slideshows, add music, use stop motion, Have I mentioned they have millions of music clips you can use? Oh yes, that is right, millions of music clips to add to your videos. Your Flipagrams can be featured in the social section of the app, share your Flipagrams right from your phones!
The Music Video Camera is a new feature that will enhance your storytelling experience. You can create music videos and lip sync to, again millions of clips! Simply choose a song from the library, or your own, and begin shooting your video with the live camera!
This is a versatile music/slideshow/stop motion app. Give it a try and watch your creative alter-ego at play.
Videohance: $2.99 App- This is an app for iOS devices. This app offers hundreds of HD special effects.
You can adjust the “look” real time you are in control you can manage the settings, texture, light while you are shooting. Adjust authentic textures if you want that cool vintage vibe.
Cinemagram: $4.99 for iPhones and iPads. With this app you can add special effects to your videos! You can add effects like sparklers to your videos. You need to check this one out especially if you like to add animation style effects. While this is not animated, it is to me, easier to use because you just click on the effect you want.
Press-and-release video recording, on-the-fly linear sequencing and audio recording. It lets you play clips (Cinemagram term “cines”) in reverse, import images and videos taken from outside the app, use Instagram-like filters and exposure-enhancements to your vidoes, create manually edited loops, increase or decrease the video speed and release your projects as animated GIFs.
Creative animators or film makers make use of this app and the results are genius!
8mm Vintage: app is $1.99 for iOS devices is really fun. You can create vintage videos very quickly. Let your imagination soar with this app. Just imagine using this app for historic homes in downtown areas!
Here is a music video was created with the 8mm Vintage app. Lana Del Ray's song has already had 231,672,810 views! Summertime Sadness, The film is offered in “10 grainy, discolored, dusted and aged films from different eras – 1920, Noir, 60s, 70s, Sakura, XPro, Siena, Pela, Indigo and Tuscan.”
The app includes a jitter button to make your retro film really look like film! This is a very clever feature. The app has some awesome filters too!
Here is another video shot with the 8mm Vintage app:
8mm Vintage video app is really fun. Try creating some retro film with this app. Let me know how it turns out: Click to Tweet
Pick Play Post: FREE- for iOS devices. This app has the cool ability to time and watermark your videos. You can combine your videos, photos, GIFS and music to create videos with this app.
This is a very versatile collage video framer app allowing multiple cropped videos to be uploaded within the same frame. They can also be framed together with photos so that some slots in the grid show photos while others show videos. The degree of customization is so great that it even allows for multiple videos to be played simultaneously, or in a sequential order.
If you are wondering what app to use to make framed videos, or when you are the more versatile fresh type of film-maker try this app. You get to choose from wide range of frame options!
400 hours of video is uploaded to YouTube every single minute. Don't let that deter you from capturing your own audience on YouTube. Remember there is plenty of opportunity for you to gain a following and drive traffic to your websites by posting videos on YouTube.
I have written articles about YouTube stats so here is the short list:
Just for Fun!
Psy’s 2012 hit ‘Gangnam Style' has over 2.4 billion views and it also became the first to reach that 2 billion mark.
This video almost broke YouTube. Engineers for the site had to update the maximum view limit from 2,147,483,647 to 9,223,372,036,854,775,808, or more than nine quintillion.
YouTube video is also great for SEO. Thinking of learning more about how to SEO your websites, blogs and YouTube videos?
Check out Fast Track SEO. Text me at 561-502-1577 to learn more about how we can help you with your digital marketing strategies from DIY programs and courses to Done for You Total packages.