Easter Egg Tidbits You May Not Know

Easter egg hunts, Easter egg baskets, Easter egg decorating… many children and parents around the world celebrate the risen Lord with Easter egg events and decorating. Easter Egg Facts

The Easter egg itself is a Christian tradition although decorated eggs have been found in Africa from thousands of years ago and in Persia around 3000 B.C. people dyed eggs red to be given as gifts to celebrate the first day of spring. 

This tradition of given dyed red eggs is one the Christians took on to symbolize the blood of Christ and the hatching of the egg is to symbolize the resurrection. This is a by-product of Lent because families who celebrate Lent give up eating eggs during the days before Easter. 

Easter eggs were decorated by dyes made from onion peels, tree bark, flower pedals and juices extracted from fruit and veggies. My mother and her family brought their Latvian tradition of dying the eggs with onion peels with them to America. Our family has kept that tradition. The eggs are so pretty when colored with the different onion skins. 

Simply boil onion skins in water and then allow the eggs to soak in the dye until you get the desired result. The longer you leave them in the dye the darker the color. 

The world’s largest Easter egg in the Guinness World of Records was made out of chocolate in no where else but Belgium in 2005. This egg weighed more than 2,600 pounds. Now that is some chocolate!! 

The most valuable Easter eggs were crafted in the 1800′s and made for the Russian czar families for Easter gifts. They are worth millions of dollars are are embellished with jewels. It is said that only 65 of these were ever made. 

The White House Easter Egg Roll is the only time in which you are allowed on the White House lawn if you are a tourist. Every Monday after Easter the White House allows about 4,000 children to take part in this event. This tradition was started by Dolly Madison at the Capital lawn in 1878. 

The PAAS Dye Co. started selling Easter egg dyes in the 1880′s. They sold a packet of 5 colors for 5 cents. PAAS now says that they sell over 10 million kits every year which also now includes stickers, decorations and more. They state that consumers decorate over 180 million eggs every year. 

The most beautiful Easter eggs are the Ukranian eggs that have very intricate patterns that are put on the eggs with wax before dying. Each egg takes 2 to 3 hours to complete. 

And what to do with all those hard boiled Easter eggs after they have been gathered? Well, make deviled eggs of course:)! 

On Page SEO Basics for Real Estate Agents

On Page SEO Basics for Real Estate Agents 

Search engine optimization for your blog articles and your pages on your website is not difficult. It sounds scary and complicated to many real estate agents. When you break it down into smaller bite size pieces, it becomes manageable. 

Here is a graphic that I created to show you visually the basic concepts on the items that need to get done when you write a blog post or create a page on your real estate website. This includes your listing pages. Don’t just allow syndicators to take the SEO value from your listings. With a few simple steps you can optimize your listings. 

Content that people like to link to is the most important factor. You also need to have content that people can link to. For instance, if you send all your traffic to your idx search page- that page most likely does not have great content to link to. Send the traffic instead to your individual listing pages where you have created some additional interesting content about your listing. This entices someone to link to your listing. 

on page seo for real estate agents infograph

Enjoying Spring in Wellington Florida

Enjoying Spring in Wellington Florida 

I love spring. It is the sign of new birth, rebirth and wonderful weather before we get into the heat of summer. spring in wellington

I am currently sitting out on our patio listening to the birds chirping away as I write this post. Of course here in Wellington we get to hear the birds chirping all year round. The birds from up north fly here in the winter and congregate in large masses on telephone poles, in the trees and atop buildings. 

We have a much more subtle changing of the seasons. The spring here brings a renewed freshness in the air and less rain. Our rainy season is in the summer. Our hurricane season starts in late spring and goes until the end of fall. 

Spring is a great time to go to the beach but the water is still a bit chilly for our toes here. The snowbirds don’t mind however for compared to the beaches up north- this is warm. It is all relative. 

But still, the word, “spring” itself conjures up wonderful feelings and fills my mind with thoughts and visuals of new life being born and springing up around the world in the spaces where spring happens at this time of the year. 

Spring abounds on the internet as you are welcomed with wonderful pastel colors in design and objects to feast your eyes upon. 

My collard greens are fully mature and ready to harvest and I hope my cabbage is ready before it gets too hot:). 

spring in wellington

So wherever you are, whatever your climate is like, I hope that you are enjoying the season of spring whether it manifests for you in boldness or very subtly like it is here in Wellington Florida. 

Keyword Strategies- Where To Start

Welcome to another episode of my podcast. This podcast is about keyword research and where you need to start. Many people talk about keyword research but mostly it is from the perspective of finding keywords that have high traffic so you get a lot of leads.  To start doing your keyword research before you have evaluated and created your avatar- your ideal client- you may be missing the target. When you are not speaking directly to your avatar the traffic will bounce off your page. Your traffic won’t covert well.

Listen to my podcast to learn more…

Play

Understanding Keyword Research and How it Relates to Your Content

Understanding Keyword Research and How it Relates to Your Content 

It is best if you can create a balance between doing your keyword research and actually blogging, adding value and content. 

Keyword research for beginners

Keyword Research for Beginners

 

If you are very analytical person you might get really hung up trying to discover the exact and best keywords for you to develop your content. This can really hold you back. I like the saying”Good is good enough”. 

While you should not start a website or blog blindly without any knowledge or thought into what your keywords would be and without any research into whether anyone is actually looking for keywords that you’re blogging about, you shouldn’t overthink it either.

I find that many business owners, agents and brokers who hire me to do keyword strategy sessions with them are on the wrong track as to which keywords they really should be writing with. 

So for instance buyers will type into Google totally different keywords phrases than sellers will. Do you want buyers or do you want listings? That is the first decision to make. 

The first thing that you need to decide is who you’re going to be writing to. A lot of people start to randomly type into Google keyword tools different keywords just to see which ones are the most popular, the most searched, have the most traffic and the least competition. 

You can buy all the different types of software that they are selling on the Internet to do keyword research with and even use Google’s Adwords but none of that is can make a difference if you’re speaking to the wrong audience because you’re just going to get a high bounce rate.

Before you start any keyword research, the first order of business is to develop your avatar. This is the one thing that most people will not do. And even if they do they only scratch the surface. You really need to go deep with this. Successful marketing campaigns create avatars that are very specific down to even the way that their avatar looks, what they say, what they eat and drink. They put a face to their avatars by cutting out of picture they have found that is that look of their avatar in the demographic that they’re going after.

In Listing Experts Academy we have two modules dedicated to working on your avatar. That is how important this process is for marketing online.

Engagement, transparency, authenticity and tuning into your avatar’s frequencies is how you will connect with your target market.

Developing credibility and expertise in your niche is more important than keyword research. When you really get to know your avatar you will instinctively know what keywords they use when they type phrases in Google to find you. 

Once these steps have been finished you want to make sure that your keywords have high commercial intent within your niche.

You don’t need high-volume keywords if you have high commercial intent keywords. More on that in another blog post.  For more information click to learn about Listing Experts Academy- including a set of 4 free tutorials to help you develop you get more listings. 

Contact Katerina Gasset at 561-502-1577 | Authored by Katerina Gasset

Listing Experts Academy- Updates- We are Opening 3 spaces This Week

I hope you are reaching your goals for 2014 so far. It has been an amazing year so far for us and members of Listing Experts Academy.

 

See what others are saying about Listing Experts Academy:



 

We are starting a network of agents in Listing Experts Academy to help each other apply social signals to boost their traffic, engagement and SEO organically.

 

I am opening the doors to Listing Experts Academy for 3 more agents to join us. Once the 3 agents have been approved we won’t allow access again for a while.

 

So far in Listing Experts Academy we have covered:

 

  • Discovering your avatar- really fine tuning who your audience is and how to engage with them

 

  • Finding your niche- we went through how to find underserved niches.

 

This is huge because this module alone can increase your profits of your business by over 100%. I know it has for us.

 

  • Flying under the radar of the big ZTR’s- don’t compete against zillow and trulia and realtor.com on their terms. Learn how to fly under their radar and have google pick your website and blog up for keywords that have high commercial intent but that the big 4 are not going after. That is how you stay in business with a smaller marketing budget than what they have.

 

  • Dominating 7 out of 10 spaces on page one on google- here I show you how you do just that. This module alone is worth the investment of Listing Experts Academy.

 

We still have Reputation Management, Expired Listing Marketing, Listing Presentations, Social Media and a lot more to cover live in Listing Experts Academy-

 

I also added these bonus trainings:

 

  1. YouTube SEO

  2. ImageSEO

  3. Mind Hacking ( to get your thinking in the right place)

  4. SEO spreadsheet development for your posts

  5. Trello tutorial

  6. Google tutorials

  7. Update on SEO steps to take now

  8. Creating your facebook timeline covers

 

and that is just the beginning!



Join us today to be one of the 3 that get in the door now:

 

http://goo.gl/NMKaUT

 

That btw is a google url shortener code that you can get free from goo.gl to track your clicks.:) It is a great free tool by google.

 

See you at the top!

Marketing in 2014 is all About Your Avatar – Dove Gets it Spot On

Marketing in 2014 is all About Your Avatar- Dove Gets it Spot On 

We started blogging on ActiveRain in 2007. It will be 7 years this year. During the past 7 years Google has made numerous updates to the way that their algorithm finds content on the internet and how it verifies the validity of that content, quality of that content and authority of that website. 

The one thing that has remained a constant has been: write good quality content that your reader would like to read. 

That has not changed in the last 10 years. For SEO purposes you still need to add keywords and become an authority site. 

But once your blog or site is found~ there must be a reason for your reader to stay there to read what you wrote. 

Companies, agents, writers and marketers who get this one part right will weather any SEO storm that Google decides to send out. 

  • Know your avatar. 
  • Speak to your avatar. 

Your avatar is the one person who wants to buy a house from you ~ not hundreds of people who want to buy a house in your market. 

Your avatar is the one person who wants to sell your house with you ~ not hundreds of people who have a home to sell. 

Once you know and understand your avatar~ you then write directly to your avatar invoking emotion, establishing a relationship of trust and helping the avatar to understand and know you. 

This goes back to the original reason that never changes of how people buy: know, like, trust. 

An example of this that I found recently was the Dove company. They have really embraced social media that speaks to their avatar and they have done a brilliant job of this. 

In this particular campaign the Dove company speaks to their avatar ~ who is a woman who is prettier than she believes herself to be. So the avatar is a middle aged woman who does not have the greatest self esteem. There is a lot more to their avatar but we won’t go into the entire phsyche of the avatar at this time. 

This video to the Dove avatar is effective and invokes emotion. It touches a woman in her heart and soul. This connection develops an emotional attachment that can even become one of defending Dove creating a “fan”. This video has nearly 62 million views. 

Steve Jobs and Apple did this same marketing strategy brilliantly. Apple “fans” ( including myself) are more than just buyers, we become salespeople for Apple and don’t even get paid a commission to do so. That is a raving fan. 

You may need to get your tissue ready as you watch this video from Dove. While it is hard to watch this video from just purely a marketing standpoint, because it will draw you in emotionally, try to. I had to watch it a few times before I could separate the emotion from the strategy. But once you can do this, I want you to see HOW Dove is speaking and connecting with their avatar. The engagement is key. 

Engaging your avatar and forming that relationship with you is how you know you are adding the right content so that when your ideal prospect finds your blog or website, they will stay to read what you spent your time writing. 

And as an aside ~ If you don’t think you are pretty or beautiful then you most definately must watch this video. You should show this video to your daughters and your sisters. 

 

 

 

How To Use Trello as a CRM for Entrepreneurs- Consultants- Coaches- Small Business Owners

How To Use Trello as a CRM for Entrepreneurs- Consultants- Coaches- Small Business Owners 

Are you just starting out in business? Are you looking for a simple solution to keep track of your contacts, leads and customers?

Trello is a free. Here is the link to Trello. There are very few reasons to upgrade to a paid version, however they do offer a business class and a gold class. But for most people, they can use the free version of Trello.  

Now granted, Trello is not a professional CRM program like Infusionsoft is. If you need really robust applications then you will have to look at solutions like Infusionsoft. 

Trello is a great project management app that can be used for many different things in your home and in your business. We use Trello for remodeling our home. We use it for homeschool projects and household chores. We use it to run our company projects on and keep track of listing syndication projects. 

I created this video tutorial below to show you how easy it is to set a Trello board up as a CRM, contact management system.

Trello is very beneficial to visual learners and tactical learners. I don’t like spreadsheets. They drive me crazy. But I love the boards and cards that you use on Trello. It is visually appealing to me. You can use it on your desktop, iPad and iPhone. I like the app for it on the phone.

I go to Lowe’s and snap a photo of something I want for the home and add it right into my home remodeling board. We went to Ikea and we took photos of the furniture and kitchen cabinets we want to buy and then placed them on my Trello board for Ikea hacks in home remodeling. 

I recommend that you sign up for Trello through your gmail account; that way it is very easy to login and you can also email directly from Trello- it will open your default email program. 

For Listing Experts Academy I will be doing a tutorial on how to set up your listing syndication board. Our VA team is being trained to use Trello so shortly they will be able to run your tasks in Trello for you. 

Please use my link to sign up for Trello. I get credits, no money, just credits towards their gold service if you use my link. Since I don’t use the gold version it really does not matter to me however I like to keep track of who is getting Trello because of my recommendation. 

Strategy Sessions for 2014 ~ Strategize to Develop Your Best Plan of Action for 2014

Strategy Sessions for 2014 ~ Strategize to Develop Your Best Plan of Action for 2014 

Albert Einstein was known to have said: “the definition of insanity is doing the same thing over and over again expecting a different result.” Strategy session with Katerina Gasset

This is a great time to review your goals. You most likely have sat down over the holidays to plan out your 2014 calendar and make a list of your 2014 goals. 

Hopefully, you have also written down how much money you want to make in 2014. 

Now it is time to create a strategy in order to make sure that you meet these goals. 

One of my coaching clients came to me for a strategy session before she hired me as her coach because she was thinking about leaving the field of real estate. The reason she was going to leave real estate was because for five years in a row she never made more than $28,000. She was going to give it one more year and if it didn’t work out then she was just going to throw towel in. And I don’t blame her.

She decided after our strategy session to invest in private coaching to see if we could change your business around. 

By doing her first strategy session and developing a plan of action, instead of making $28,000 in the year she made $28,000 a month! Now she was on her way! She became the top producer in her office and she made $100,000 that year and last year she’s made $150,000. 

Of course we did more than just set up an strategy for her but that is where it all began.

If you’d like to have a strategy session please fill out the form below and Allegra will get in touch with you to set you up with an appointment with me.

You can also email me directly at CoachKaterina ( at sign) Gmail.com  

Please make sure before we meet that you send me a list of all of your websites and social media accounts that you were working with. Also please have with you when we meet your list of goals and what you have planned out so far. You will also need to have gmail chat available for fast sharing of links. 

Your January strategy session investment is $279. Allegra will send you an invoice.

I look forward to helping you move your business to the next level.

Reflections of 2013 ~ Can I Handle the Seasons of My Life?

Reflections of 2013 ~ Can I Handle the Seasons of My Life? 

“Time makes you older, children get older, I’m getting older too… Can I handle the seasons of my life…. ” Stevie Nicks might have written these words in contemplating her choice to make song writing her life however, the words to this song are quite poignant. 

Enjoy the song and Stevie’s beautiful voice and person as you read my reflections of 2013 ~ 

 

Joy and sadness seem to appear on the scene close together. The span of rising up with emotion to the heights of euphoria watching Tristan emerge as undoubtedly the best pitcher in his age and the best short stop in Palm Beach County, most likely also the state of Florida and surely in the top 10 in the country, to the lows of two fathers passing and a dear friend all within months of each other bringing us to diverging underneath a bedrock of grief. 

Where does our life take us? While much of life is based on our own choices and the paths we choose to take we are met up with processes in life wherein we seem to not have a choice. After all, I did not wish for my father to die the day he died, Nestor did not ask for his father to die the time he did and Mary’s two small sons did not every choose that their mother would die on Christmas Eve. 

Yes, we get older and so do our children. Mortality has a way of showing up. 

While flashing back through 2013 ~ it was a great year in many respects ~ such is the ying and the yang in life. You would never know success if you never experienced failure. You would never know joy without every feeling sorrow. You would not revere life if we could deceive death. 

Tristan is amazing. He is such a great son. We are so honored to have him in our family. All the adult children are working and being responsible. Joshua went to China this year. He is our second oldest son and is a Chef for the Fairmont Hotels. He was offered a very good Chef position in Shanghai for the Fairmont and then just a couple months later they asked him to go to Nanjing to start a new restaurant for the Fairmont. Kaleb is our third oldest son and he is the Chef at Kon Tiki in Wellington. 

The grandchildren are all doing great. They are all happy, safe, learning and growing. 

Our real estate brokerage – International Properities and Investments LLC had a great year. We hired two agents, one in Wellington and one in Fort Lauderdale. We expanded delegating more tasks to our virtual assistant team. We shifted some goals around and worked on purpose. Listings is still the forefront of priorities for Nestor and we continue to work more on our business instead of in our business. 

Coaching and consulting grew during 2013 and I was afforded opportunities to speak at events to brokers who own their real estate brokerages which has really helped to grow the income of our coaching company. I developed a new course called, Listing Experts Academy and I am so excited about the success and the value of this program already. The company increased in revenue by another 20%. I found out recently in one of my entrepreneur masterminds that I participate in that if your company grows by 20% a year for 5 years in a row you are considered a “gazelle” company. 2 more years to go:) to see if I earn that status for our company. 

We are continuing to develop new products and support systems for REALTORS®. But life is not all about real estate and we have a lot of interests and experience at our ages wherein we can touch lives, empower others to follow their dreams, help people live happy lives and more. We are expanding the companies, hiring and training and moving forward. 

So can I handle the seasons of my life? I believe I can with the help of my Heavenly Father, Nestor and our family.