Reminder: Wednesday – I will be the Guest Speaker on Realbird- Free- Get Registered Today

Reminder: Wednesday – I will be the Guest Speaker on Realbird. This is a FREE webinar! 

I will be sharing with you the latest in how to fly under the radar of the big ZTR’s. 

Guest Speaker Katerina Gasset Realbird SEO Training for Agents

You will also learn the 9 best tips we use for SEO dominating. 

And we will be going over the touchpoints and reaching out through your verticals. 

Lots of great stuff to learn and apply to your blogs and websites and social media!! 

We have nearly 400 registered for the webinar so far. 

I hope to see you there! 

Go here to register: http://goo.gl/ex2g6U

 

The Best Apple Parody Goes To IKEA!

What fun to write a post about two of my favorite companies on the planet! 

If you are a listing agent, studying marketing should be on your list of business education tasks to do. 

Studying the best in marketing helps you refine your own listing marketing and branding of your company. 

The company that I love to study is Apple. Before we changed over to all Apple computers – Macs, iPhones, iPads… we could not really relate to the fans that seemed so over the top in their love of anything Apple. 

The minute we opened the box to our first big 27 inch Mac desktop computer we were not just hooked, but became fanatical fans as well. Now we relate! 

Apple commercials are the best designed messages and people and companies around the world continually copy the look and feel of the Apple website, store and commercials. Studying Apple messaging is a must for any serious marketer. 

One of the fun things that comes from this is the Apple commercial parodies from other companies. There are some great ones out there. 

This year, with the new Apple iPhone6 being announced to the new i08 update to the Yosemite OS, companies are jumping at the chance to grab a piece of the messaging moment and bring it to their own audiences. 

Thumbs up to my another one of our favorite companies- IKEA, who we choose as the winner of the Apple parody this year! 

IKEA takes their new 2015 paper catalog and creates a hilarious commercial parody that will have you laughing for a while!

Oh, I should also mention that this IKEA video has over 10,000,000 views!!!! That just goes to show how much of a hit not just this commercial is but also goes back to the amazing success marketing of Apple. 

Here is the commercial: 

Katerina Gasset- Guest Speaker- RealBird Webinar September 17- 2014

I will be the guest speaker for Realbird on Wednesday September 17-2014 at 11:00 a.m. Eastern Standard Time. 

This is a FREE webinar and you do not need to be a member of Realbird ( although I would highly recommend you become a member) in order to join us on the webinar. 

On this webinar I will be discussing and training you on discovering all your touch points for your market that you must be utilizing today to stay ahead of your competition. 

I will be sharing with you the tools we use to fly under the radar of the big ZTRs of the real estate industry so that you can still get your piece of the pie in listing leads. 

Get your own listing leads. You can create your dominance in your corner of the world where your prospective sellers are looking to find the best real estate agent to list their property. 

The “Dark Matter” of SEO will be uncovered. This is all the invisible pieces and tasks that you do that is not visible on the outside of your website and blogs. 

It is always better to be #10 on page 1 than #1 on page 2 of the organic SERPS. 

This SEO and marketing for real estate training is FREE so don’t miss out! 

I will alway be giving you access to my SEO Field Guide and show you how we get it all done! If you are a busy agent then you want to be on this training. As busy agents you can not possibly do all the SEO steps and content creation by yourself. 

Realbird Guest Speaker Katerina Gasset


RealBird (
http://www.realbird.com) is a leading provider of Internet marketing tools for

real estate professionals based in the Silicon Valley. The RealBird toolset includes listing and agent marketing and

lead generation tools uniquely tailored to the needs of the residential and commercial real estate industry. The

founders of RealBird were pioneers in introducing Internet and mobile marketing to the real estate industry.

To register please click here: 

How to Dominate Online for Real Estate Agents

“How to Dominate Online flying under the radar of the Big ZTRs of the Real Estate Industry. Discover the tools and touchpoints you need to utilize today to stay ahead of your competition! How would you like sellers calling you instead of you cold calling them? Don’t miss this training! “

Point2 is Sold to Move.Inc

Point2 Listing Syndication services ( which is a Canadian company Ltd) is sold to Move.Inc. 

2014 seems to be the year of selling companies in the tech sector of real estate. 

Point2 announced this morning that they sold their Point2 Syndication services to Move.Inc. 

Point2 has syndication relationships with 112 MLSs in the U.S. with over 900,000 listings. 

Move.Inc buys Point2 Syndication Services

“The combined network will remove duplication of listings currently served by both systems, and will now provide information from more than 600 data sources, and distribute approximately three million listings nationwide, or close to 85 percent of residential listings in the country.  “

Move.Inc is the parent company of ListHub. Move.Inc bought ListHub in 2010. 

Move.Inc bought TigerLeads in 2012. 

Point2 just signed a 10 year lease in a new building. 

Move.Inc operates Realtor.com. 

According to Luke Glass who is the executive vice president of industry platforms for Move: 

“This is a critical step toward our vision of a single industry platform to manage listing, agent, lead and other analytics information in a single platform,  which is an important component for the largest brokerages and franchises that span multiple MLS markets,” said Luke Glass, executive vice president of industry platforms for Move. “Once the transition is completed, these listings will be protected under ListHub’s stringent terms that guide the responsible and fair exchange of value between content owners and publishers, while brokers will have a single point of control through their dashboard. This model offers significant advantages to the industry in improved online listing accuracy, a single platform for MLSs and their largest brokerages and franchise members, and streamlined service for the publishers who strive to serve the industry through marketing websites and other software solutions.”   

Instagram Releases Hyperlapse App – AWESOMENESS!!!

Instagram Releases Hyperlapse App- Awesomeness!!! 

Instagram just released their new stand alone app called Hyperlapse. This is like have a $15,000 Steadicam and tracking rig all rolled into one app. No longer do you need expensive over the top video equipment! 

And Hyperlapse is FREE! 

Now with your iPhone you can create tracking shots and time lapsing with fast forward style speed. 

Thomas Dimson who works in Instagram’s data department was inspired by a movie he had seen that showed people time lapsing from all around the world. Here is the gif of that movie over at Wired.com. 

He approached Karpenko who had created the first- ever- image- stabilization technology. But how to put all this to use in a small iPhone? Large movie studios could use this technology but it just seemed quite far fetched for smart phone users. This is SUPER complicated technology that we all take for granted. I don’t think we give much of our technology much thought. 

These two guys from Instagram created the most amazing video app to date. 

Check out the app in motion below: 

All you have to do is to click record, then choose the speed you want your video to run on, there is an easy slider for that. Then you can share the video directly to Facebook or Instagram! 

This is so cool. I don’t know if you have ever tried time lapsing video but it is NOT easy! With this app, you will see the world in a whole new way! 

The other feature is the amazing stabilizer this app has. You can see the side by side of videos and see how much this helps in your final production of video. 

Imagine filming one of your listings and moving from panning in with a slower shot and then moving into the speed 2x up to 12 x speeds to super speed by time to keep the attention of your viewer as you are filming the street on the way to the house.

I have seen this done in high end luxury video that cost a lot of money to produce.

Now you can do this with a free app and an iPhone from iTunes Store.

How Come My Own Listings Don’t Show Up On Google On My Own Site?

How Come My Own Listings Don’t Show Up On Google On My Own Site? 

We have received several emails this week with this question from agents and brokers. 

This is a great question with the answer being relative to each particular situation. 

This is a tough question to answer if you can not also add details about your website and what you are doing with your listings to get them to show up on page one on Google.

You can not simply add your listing to your website and somehow magically your website with that listing suddenly appear on page one. SEO does not work like that. Also, you most likely are NOT manually adding your listing to your website. 

First, I would like to start off by addressing a couple of things that need to be taken into consideration. 

How come my listings don't show up on page one on my own site

As far as listing exposure goes- the more the better. So at the end of the day it does not always matter if it is you or someone else that is on page one with your listing. The sellers don’t care. They just want their listings on page one – which they are if you do an address search – IF- you have syndicated your listing. 

But if you are using YOUR listings on page one to GET MORE LISTINGS- it does matter. Using the evidence that your website shows up on page one on Google in your listing toolbox works in getting more listings. 

With the onset of tough competitors in the internet space- the big ZTRs- it becomes even tougher to get to the top of page one for the listing address. 

In most cases, it is not worth the effort, the time and the money you would have to invest to compete against the big boys for your own listing addresses because by the time you do all that, your listing most likely will be sold. 

You have to weigh ego versus highest and best use of time and resources. 

There are WAY better keywords to go after that you CAN rank on page one with your listings for that buyers actually are typing into the search box, ( that is a different subject). In fact, with the right SEO steps you can dominate 7 out of 10 spaces on page one on Google for keywords that sellers type in to search for an agent to list their home. 

Right now, we will focus on the question on why your website does not show up for listing address on page one. 

The first and most important factor in Google’s algorithm is “AUTHORITY”. It works to find what it considers based on programming metrics and rules what is the website with the most authority for any given keyword phrase. 

What creates “Authority”? TRAFFIC. 

Traffic is the main measurement that the algorithm uses to determine authority. 

So you then ask yourself: for my listing address- who gets more traffic to their website, the BIG Z or little ol’ me? 

The next factor that Google looks at is the popularity contest. 

He who has the most links wins that contest if those links are quality and/or social. 

In both of those 2 categories the majority of real estate websites don’t hold a candle to the big boys who now control those top spots for listing addresses. 

The linking campaigns that I know of that consist of quality links can not be bought by the hundreds like the old days. Most of the time, manual linking campaigns are the only ones trustworthy enough to deploy with your site. Those are expensive. 

How does Google determine which site is more popular than another? LINKS 

Check your competitors to see how many links they have compared to you and what is the trust factor of those links? How relevant are those links?

Then there is the issue of WHO owns your listing as far as the search engines like Google go. 

If you did not follow the steps in Listing Experts Academy’s Listing Syndication module- you most likely do not own your own listing data according to the search engines. 

When Google picks up the data of your listing- they don’t see that you are the listing agent- that is not even a part of their algorithm. Their programming determines who owns that data through original posting on the internet. He who put it there first which is actually determined by who is indexed first is considered the original content provider. 

If you simply go through the motions of adding your listing to your MLS and then auto syndicate your listing- guess what- you just gave up your online ownership of your data. That will NOT help you with your SEO. You are depending on your IDX to pull in that feed from the MLS to your website. SO your listing is REALLY NOT on your website! 

Unless you have blogged about your listing with photos and video and placed that on your website, you do not own any info about your listing according to the search engines. 

Now, there are some places where you can have placement of your listing on page one on platforms that have proven to be very powerful and have a lot of traffic and are NOT the big ZTRs. Realbird is one of the them. ActiveRain is another one. YouTube is yet another one. 

If you are looking to attract more buyer leads from your listings- be sure to do your keyword research to find other ways besides just the address of your listing. After all, not many buyers actually know the address of your listing when they search for a home. 

In my opinion it is best to be ranking for the following in this order: 

1. Brand ( not your brokers unless you are the broker)

2. Keyword phrases that sellers search for 

3. Neighborhoods – market reports, etc. 

4. Avatar centric keywords 

There is much to do in all 4 of those areas. If you are a Listing Experts Academy member make sure you know who your avatar is, retake the modules on speaking and discovering your avatar. This is where most agents fall short in having a real dialogue online with the ideal customer.

There are over 35 steps to properly syndicating your listings. To find out more… 
Check out Listing Experts Academy. 

 

 

 

The One Thing You Can Do Right Now to Compete Against the Big Z

The One Thing You Can Do Right Now to Compete Against the Big Z 

Now that Trulia and Z merged with Z on top their plan is to continue to compete on the SEO organic landscape with both companies in tact- so in other words- as some agents had hoped, they won’t be combining their SEO under just one URL. Actually that would not be smart for business for them to do so. 

Listing Experts Academy Katerina Gasset

Instead they will continue to have both T and Z at the top of many of the real estate search results pages. 

All is not lost for us agents who want to get our own seller leads from our blogging and other networking online. 

There are a few steps you should put in place before trying to rank for your keywords: 

1. Know your avatar. 

2. Speak in a voice that resonates with your specific avatar. 

3. Drill down to find the keywords that your avatar will use to find you. 

4. Make sure that you do your keyword research to measure commercial intent. 

Once you have those 4 steps in place you can move on to the one thing that will help you fly under the radar of those big ZTRs. 

Click here to watch this free 2 part short video tutorial on the one thing you can do right now to get on page one for keywords that sellers actually look for online. 

While you are at it, please like my Facebook fan page – this is where the video is. 

See you at the top! 

 

 

How to Create Real Estate Flyers with Canva.com

How To Create Real Estate Flyers with Canva.com 

Canva.com is a free service on the web where you can create all kinds of visual materials like your real estate flyers, graphics for your blog like watermarked images, infographs, images with text for Pinterest and memes.   

How to create real estate Flyers with Canva.com

You can also change out your Facebook timeline cover every month for free using Canva.com. 

It is all free to use, to download and they don’t put their logo or ads on your content! 

The only thing that has a cost is canva does offer clipart for sale for $1 each if you want to use it but they have plenty of free clipart and you can also upload your own. 

I am sure you have seen my blog images that have the title of my post on them and visual images to relate to in regards to the message of the blog. These are great to  post on Facebook to get more attention to your blog but also these are excellent for you to put on your blog board on Pinterest because it shows a visual of what your blog post is about. This encourages people to click on your image and read your blog post. 

Canva.com just came out with Real Estate flyers. These are very high end looking and if you print on nice brochure paper they will look very professional. 

The real estate flyers are free but almost all of the built in images on the templates have a small fee. But for like $2. you can create an amazing flyer for your listings or you can create your own. 

You can make a real estate flyer in about 5 minutes! 

There are 3 video tutorials below that I created for you: 

1. The basics of Canva.com

2. Creating a real estate flyer on Canva.com

3. Creating a meme ( visual for Pinterest and Facebook) for your blog posts. 

The other thing that we do is to make this process even faster is we create themed templates. 

I will break this down more in future posts and tutorials so make sure you are subscribed to our blog!

 

 

Basics and Overview of Canva.Com: 

 

Creating a FREE Real Estate Flyer on Canva.Com:

 

 

 

Creating a Meme- Visual for Facebook Wall, Blog and Pinterest

Make sure you are subscribed to my blog for future tutorials!

 

BROKERS BEWARE: Do You Use Drones for Your Listing Photography?

BROKERS BEWARE: Do You Use Drones for Your Listing Photography? 

When we were at our homeschool convention in Orlando we took Tristan to his first “rock concert”. It was a Christian rock band playing for the attendees of the convention. I noticed a photographer at the front side of the stage controlling a drone with his remote. FAA rules on drones for commercial use

I was amazed at this technology as I watched the drone flying above the crowd taking video. I thought about how many agents use this same technology for taking images of their listings. The fly over drones take very good photos and you get a great in depth perception of the lay out of the land. I also of course, being me, thought about how everything that is invented can be used for good or evil. I thought about the intrusions in our personal lives and privacy by governments using drones. There is ying and yang. 

Now, the FAA ( Federal Aviation Administration) has issues subpoenas to real estate brokers for using drones to take images of their listings. The FAA just went after several New York City brokers. The FAA is issuing fines for unlawfully using drones as drones are considered flightcraft NOT model airplanes. 

The FAA does not allow the use of drones for commercial uses. Federal law outlaws this. As with most government rules, they fall behind the times and technology advances so the best thing to do for now is to stop using your drones until the FAA creates the rules for commercial uses of drones. 

They do allow hobby drones and have also given police and first responders some rights in using drones. 

The National Association of REALTORS® has warned real estate brokers and agents to NOT use drones for getting pictures of their listings until the FAA releases rules about using the drones. The FAA is expected to release their rules in the later part of 2015. 

If you use drones in your real estate business you take the risk of getting fined by the FAA if they find out. How can they find out? Of course, your listing’s neighbors can call them:). Be careful out there! 

Photo credit:  By Clément Bucco-Lechat (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons with permission to alter photo. 

 

NAR’s Lawsuit Against the Big Z Update

NAR’s Lawsuit Against the Big Z Update- 

A superior court judge granted a preliminary injunction against Z over the hiring of Errol Samuelson. 

Errol Samuelson was President of REALTOR®.com and the chief strategy officer of Move, Inc. 

The National Association of REALTORS® filed a lawsuit for breach of contract, breach of fiduciary duty and violating trade secrets against z and Samuelson. NAR's Lawsuit against the Big z update

There were some other companies that joined in the lawsuit against z: Move and Top Producer. 

The injunction keeps Samuelson from selling leads to real estate agents, brokers and real estate franchises. The injunction also includes not selling websites to real estate agents for 6 months. He is also prevented from trying to get any direct feeds or listing data from MLS systems. 

NAR is very happy about the injunction and says that they will protect member services and protect the interests of of REALTORS®. 

Interesting developments are happening in the real estate industry. We will see how this lawsuit plays out. 

It is important that real estate agents and brokers stay informed in industry related issues especially those that may impact your business.