How Come My Own Listings Don’t Show Up On Google On My Own Site?

How Come My Own Listings Don’t Show Up On Google On My Own Site? 

We have received several emails this week with this question from agents and brokers. 

This is a great question with the answer being relative to each particular situation. 

This is a tough question to answer if you can not also add details about your website and what you are doing with your listings to get them to show up on page one on Google.

You can not simply add your listing to your website and somehow magically your website with that listing suddenly appear on page one. SEO does not work like that. Also, you most likely are NOT manually adding your listing to your website. 

First, I would like to start off by addressing a couple of things that need to be taken into consideration. 

How come my listings don't show up on page one on my own site

As far as listing exposure goes- the more the better. So at the end of the day it does not always matter if it is you or someone else that is on page one with your listing. The sellers don’t care. They just want their listings on page one – which they are if you do an address search – IF- you have syndicated your listing. 

But if you are using YOUR listings on page one to GET MORE LISTINGS- it does matter. Using the evidence that your website shows up on page one on Google in your listing toolbox works in getting more listings. 

With the onset of tough competitors in the internet space- the big ZTRs- it becomes even tougher to get to the top of page one for the listing address. 

In most cases, it is not worth the effort, the time and the money you would have to invest to compete against the big boys for your own listing addresses because by the time you do all that, your listing most likely will be sold. 

You have to weigh ego versus highest and best use of time and resources. 

There are WAY better keywords to go after that you CAN rank on page one with your listings for that buyers actually are typing into the search box, ( that is a different subject). In fact, with the right SEO steps you can dominate 7 out of 10 spaces on page one on Google for keywords that sellers type in to search for an agent to list their home. 

Right now, we will focus on the question on why your website does not show up for listing address on page one. 

The first and most important factor in Google’s algorithm is “AUTHORITY”. It works to find what it considers based on programming metrics and rules what is the website with the most authority for any given keyword phrase. 

What creates “Authority”? TRAFFIC. 

Traffic is the main measurement that the algorithm uses to determine authority. 

So you then ask yourself: for my listing address- who gets more traffic to their website, the BIG Z or little ol’ me? 

The next factor that Google looks at is the popularity contest. 

He who has the most links wins that contest if those links are quality and/or social. 

In both of those 2 categories the majority of real estate websites don’t hold a candle to the big boys who now control those top spots for listing addresses. 

The linking campaigns that I know of that consist of quality links can not be bought by the hundreds like the old days. Most of the time, manual linking campaigns are the only ones trustworthy enough to deploy with your site. Those are expensive. 

How does Google determine which site is more popular than another? LINKS 

Check your competitors to see how many links they have compared to you and what is the trust factor of those links? How relevant are those links?

Then there is the issue of WHO owns your listing as far as the search engines like Google go. 

If you did not follow the steps in Listing Experts Academy’s Listing Syndication module- you most likely do not own your own listing data according to the search engines. 

When Google picks up the data of your listing- they don’t see that you are the listing agent- that is not even a part of their algorithm. Their programming determines who owns that data through original posting on the internet. He who put it there first which is actually determined by who is indexed first is considered the original content provider. 

If you simply go through the motions of adding your listing to your MLS and then auto syndicate your listing- guess what- you just gave up your online ownership of your data. That will NOT help you with your SEO. You are depending on your IDX to pull in that feed from the MLS to your website. SO your listing is REALLY NOT on your website! 

Unless you have blogged about your listing with photos and video and placed that on your website, you do not own any info about your listing according to the search engines. 

Now, there are some places where you can have placement of your listing on page one on platforms that have proven to be very powerful and have a lot of traffic and are NOT the big ZTRs. Realbird is one of the them. ActiveRain is another one. YouTube is yet another one. 

If you are looking to attract more buyer leads from your listings- be sure to do your keyword research to find other ways besides just the address of your listing. After all, not many buyers actually know the address of your listing when they search for a home. 

In my opinion it is best to be ranking for the following in this order: 

1. Brand ( not your brokers unless you are the broker)

2. Keyword phrases that sellers search for 

3. Neighborhoods – market reports, etc. 

4. Avatar centric keywords 

There is much to do in all 4 of those areas. If you are a Listing Experts Academy member make sure you know who your avatar is, retake the modules on speaking and discovering your avatar. This is where most agents fall short in having a real dialogue online with the ideal customer.

There are over 35 steps to properly syndicating your listings. To find out more… 
Check out Listing Experts Academy. 

 

 

 

The One Thing You Can Do Right Now to Compete Against the Big Z

The One Thing You Can Do Right Now to Compete Against the Big Z 

Now that Trulia and Z merged with Z on top their plan is to continue to compete on the SEO organic landscape with both companies in tact- so in other words- as some agents had hoped, they won’t be combining their SEO under just one URL. Actually that would not be smart for business for them to do so. 

Listing Experts Academy Katerina Gasset

Instead they will continue to have both T and Z at the top of many of the real estate search results pages. 

All is not lost for us agents who want to get our own seller leads from our blogging and other networking online. 

There are a few steps you should put in place before trying to rank for your keywords: 

1. Know your avatar. 

2. Speak in a voice that resonates with your specific avatar. 

3. Drill down to find the keywords that your avatar will use to find you. 

4. Make sure that you do your keyword research to measure commercial intent. 

Once you have those 4 steps in place you can move on to the one thing that will help you fly under the radar of those big ZTRs. 

Click here to watch this free 2 part short video tutorial on the one thing you can do right now to get on page one for keywords that sellers actually look for online. 

While you are at it, please like my Facebook fan page – this is where the video is. 

See you at the top! 

 

 

How to Create Real Estate Flyers with Canva.com

How To Create Real Estate Flyers with Canva.com 

Canva.com is a free service on the web where you can create all kinds of visual materials like your real estate flyers, graphics for your blog like watermarked images, infographs, images with text for Pinterest and memes.   

How to create real estate Flyers with Canva.com

You can also change out your Facebook timeline cover every month for free using Canva.com. 

It is all free to use, to download and they don’t put their logo or ads on your content! 

The only thing that has a cost is canva does offer clipart for sale for $1 each if you want to use it but they have plenty of free clipart and you can also upload your own. 

I am sure you have seen my blog images that have the title of my post on them and visual images to relate to in regards to the message of the blog. These are great to  post on Facebook to get more attention to your blog but also these are excellent for you to put on your blog board on Pinterest because it shows a visual of what your blog post is about. This encourages people to click on your image and read your blog post. 

Canva.com just came out with Real Estate flyers. These are very high end looking and if you print on nice brochure paper they will look very professional. 

The real estate flyers are free but almost all of the built in images on the templates have a small fee. But for like $2. you can create an amazing flyer for your listings or you can create your own. 

You can make a real estate flyer in about 5 minutes! 

There are 3 video tutorials below that I created for you: 

1. The basics of Canva.com

2. Creating a real estate flyer on Canva.com

3. Creating a meme ( visual for Pinterest and Facebook) for your blog posts. 

The other thing that we do is to make this process even faster is we create themed templates. 

I will break this down more in future posts and tutorials so make sure you are subscribed to our blog!

 

 

Basics and Overview of Canva.Com: 

 

Creating a FREE Real Estate Flyer on Canva.Com:

 

 

 

Creating a Meme- Visual for Facebook Wall, Blog and Pinterest

Make sure you are subscribed to my blog for future tutorials!

 

BROKERS BEWARE: Do You Use Drones for Your Listing Photography?

BROKERS BEWARE: Do You Use Drones for Your Listing Photography? 

When we were at our homeschool convention in Orlando we took Tristan to his first “rock concert”. It was a Christian rock band playing for the attendees of the convention. I noticed a photographer at the front side of the stage controlling a drone with his remote. FAA rules on drones for commercial use

I was amazed at this technology as I watched the drone flying above the crowd taking video. I thought about how many agents use this same technology for taking images of their listings. The fly over drones take very good photos and you get a great in depth perception of the lay out of the land. I also of course, being me, thought about how everything that is invented can be used for good or evil. I thought about the intrusions in our personal lives and privacy by governments using drones. There is ying and yang. 

Now, the FAA ( Federal Aviation Administration) has issues subpoenas to real estate brokers for using drones to take images of their listings. The FAA just went after several New York City brokers. The FAA is issuing fines for unlawfully using drones as drones are considered flightcraft NOT model airplanes. 

The FAA does not allow the use of drones for commercial uses. Federal law outlaws this. As with most government rules, they fall behind the times and technology advances so the best thing to do for now is to stop using your drones until the FAA creates the rules for commercial uses of drones. 

They do allow hobby drones and have also given police and first responders some rights in using drones. 

The National Association of REALTORS® has warned real estate brokers and agents to NOT use drones for getting pictures of their listings until the FAA releases rules about using the drones. The FAA is expected to release their rules in the later part of 2015. 

If you use drones in your real estate business you take the risk of getting fined by the FAA if they find out. How can they find out? Of course, your listing’s neighbors can call them:). Be careful out there! 

Photo credit:  By Clément Bucco-Lechat (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons with permission to alter photo. 

 

NAR’s Lawsuit Against the Big Z Update

NAR’s Lawsuit Against the Big Z Update- 

A superior court judge granted a preliminary injunction against Z over the hiring of Errol Samuelson. 

Errol Samuelson was President of REALTOR®.com and the chief strategy officer of Move, Inc. 

The National Association of REALTORS® filed a lawsuit for breach of contract, breach of fiduciary duty and violating trade secrets against z and Samuelson. NAR's Lawsuit against the Big z update

There were some other companies that joined in the lawsuit against z: Move and Top Producer. 

The injunction keeps Samuelson from selling leads to real estate agents, brokers and real estate franchises. The injunction also includes not selling websites to real estate agents for 6 months. He is also prevented from trying to get any direct feeds or listing data from MLS systems. 

NAR is very happy about the injunction and says that they will protect member services and protect the interests of of REALTORS®. 

Interesting developments are happening in the real estate industry. We will see how this lawsuit plays out. 

It is important that real estate agents and brokers stay informed in industry related issues especially those that may impact your business. 

Yahoo Shuts Down Yahoo Voices – Get Your Content Removed

Yahoo Shuts Down Yahoo Voices- Get Your Content Removed

I remember how excited I was to be approved as a Yahoo Voices writer about 8 years ago.

Yahoo Shuts Down Yahoo Voices Contributors

It really helped with our SEO over the years and especially on the Yahoo results pages. Yahoo Voices started 9 years ago. For some of us that does not seem like a long time to evaluate the use of a product and for others it is too long. Yahoo has decided to shut Yahoo Voices down on July 31, 2014. 

Yahoo is no longer accepting content for Yahoo Voices even in the month of July so if you have tried to add content, it is not going to be added to the network. This includes both Yahoo Voices and Contributor.Yahoo. 

All your content will be removed from the internet. So now is a good time to go and get any content you have on Yahoo Voices and Contributor and get it on your websites or saved in a file for now. If you don’t remove it and you don’t have a back up, it will be gone. 

The last payments will go out in mid August for July views. Any payments not confirmed by August 14, 2014 at midnight will be forfeited and Yahoo will not make the payment. 

What does Yahoo suggest you do with your content? 

Of course, post it to Tumblr. 

Yahoo bought Tumblr in May 2013 for $ 1.1 Billion Dollars. However, there is no numeration policy for posting to Tumblr. Yahoo has no plans of installing one either. 

 

Google Announces They Dropped Rich Snippet Author Images From SERPS

Google Announces They Dropped Rich Snippet Author Images from SERPS 

If you go to the Google Structured Data Testing Tool and add your sites, you will still see a preview of your profile photo but in the search pages we will no longer see our photos pop up. 

Google also dropped our circle counts. This is not just for real estate agents but for every search except we have seen some news media sources still having their logo showing up. 

Google authorship images no longer appear

John Mueller from Google said they did some “experimenting” and “discovered” there was no difference in CTR. Hmmm, that is not what they said before:). Even in the webmasters tools section Google was promoting everyone to do their authorships stating that you would get better CTR. 

Well, of course, you are going to get more clicks on search results with visual images than just text entries. Google is saying that this is being done to make the mobile search experience appear smoother. But then they have said things before that were not really true, so who knows! 

The chatter in the SEO forums and Google + communities is that all of our author images were distracting people from clicking on the ads, the pay per click ads. Some say big brands are complaining their CTR is dropping because searchers are clicking on images of people in organic listings. That does make a lot of sense although it is speculation. 

Whatever their real reasoning is, it is what it is. 

One more reason to understand that internet marketing is constantly changing and we should not ever rely on any one source for all your traffic, clicks or contacts. 

Guess What Country in the World is the Best To Invest in Real Estate and Business?

Guess What Country in the World is the Best To Invest in Real Estate and Business? You May Just Be Surprised. 

Please place your guess in the comment section below. 

This country has made gigantic reforms economically recently and is aggressively embracing free market principles. 

Magical forest in Rostuse, Macedonia

Here are a few clues to help you guess which country this is: 

1. 10% flat tax for businesses and investors making this a very appealing country to invest in. 

2. 10% flat tax for personal income. 

3. Tax holiday for up to 10 years if you buy property to build commercially on in the TIDZ’s. 

4. Listed as the 3rd best reformer in the world.

5. It only takes 4 hours to register your company!!!! 

6. Totally WiFi country-wide and very technologically advanced.

7. English is the main language being taught in the schools now. 

8. Great ally to the U.S.A and people there love Americans. 

9. U.S. citizens do NOT need a visa for entry. 

10. Huge Commercial Real Estate investment opportunities. 

11. Duty Free access to a market of over 650 million customers through trade agreements. 

12. Geo- Strategically located. 

13. High quality of life. 

14. It is absolutely beautiful there. 

Guess What Country in the World is the Best To Invest in Real Estate and Business?

Guess What Country in the World is the Best To Invest in Real Estate and Business? You May Just Be Surprised. 

Please place your guess in the comment section below. 

This country has made gigantic reforms economically recently and is aggressively embracing free market principles. 

Here are a few clues to help you guess which country this is: 

1. 10% flat tax for businesses and investors making this a very appealing country to invest in. 

2. 10% flat tax for personal income. 

3. Tax holiday for up to 10 years if you buy property to build commercially on in the TIDZ’s. 

4. Listed as the 3rd best reformer in the world.

5. It only takes 4 hours to register your company!!!! 

6. Totally WiFi country-wide and very technologically advanced.

7. English is the main language being taught in the schools now. 

8. Great ally to the U.S.A and people there love Americans. 

9. U.S. citizens do NOT need a visa for entry. 

10. Huge Commercial Real Estate investment opportunities. 

11. Duty Free access to a market of over 650 million customers through trade agreements. 

12. Geo- Strategically located. 

13. High quality of life. 

14. It is absolutely beautiful there.