a couple of months ago

What is EEAT and How Does it Affect Your Website’s SEO?

What is eeat and how does it affect your website? Staying abreast of Google's ever-changing algorithms is essential for webmasters to ensure their website maintains a strong e-e-a-t rating. As webmasters strive to understand the nuances of SEO, one aspect that often gets overlooked is E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

This comprehensive guide delves into the significance of these factors in determining a site’s e-a-t according to Google's Search Quality Evaluator Guidelines. We will explore why user experience matters to Google and how income can influence which sites are prioritized by the search engine.

We then introduce you to EEAT – explaining what it exactly entails and its contribution towards ranking on google’s search results. Further along, we provide actionable steps for integrating EEAT guidelines during web development and tips for optimizing existing websites with these principles.

Using real estate websites & local businesses as case studies, we illustrate niche down strategies and benefits of an effective interlinking plan. Finally, learn strategies that prove authenticity avoiding being labeled as spam incorporating ‘E.A.T’ so that google trusts and promotes your webpage.

In essence: What is eeat? How does it affect your website? Read on for answers grounded in expertise and practical insights designed to elevate your content marketing efforts significantly.

Table of Contents:

Understanding the Importance of Your Website to Google

In today's digital age, your website is more than just an online presence. It's a representation of your brand and a crucial tool for attracting potential customers. Have you ever pondered the significance of your website to Google? The answer lies in two key aspects: user experience and income.

Why User Experience Matters to Google

User experience (UX) plays a pivotal role in how Google ranks websites. When users search for information on the internet, they want quick, accurate results that meet their needs. If a website's navigation is complex or the desired information isn't found, users may be discouraged and leave.

This is where Google's Core Web Vitals come into play – these are specific factors that Google considers important in overall webpage UX. By prioritizing these elements when designing and optimizing your website, you not only improve the browsing experience but also increase chances of higher ranking on Search Engine Results Pages (SERPs).

How Income Influences Google's Prioritization

The second aspect revolves around revenue generation. As one of the world's largest advertising platforms, Google earns most of its revenue from ads. This means it has a vested interest in ensuring users continue using its platform for searches; hence providing valuable experiences becomes essential.

Websites delivering high-quality content attract more visitors who stay longer – this increases ad impressions leading to higher click-through rates (CTR). In turn, advertisers get better returns on investment while consumers enjoy useful content without being bombarded with irrelevant ads.

Elimination of spam websites is another crucial factor at play here. Spammy sites create negative user experiences as well as undermine trustworthiness. Hence, Google has been taking stringent measures against such websites as part of their algorithm updates.

  • Panda: Launched back in 2011, this update targeted “thin” content – pages offering little or no value to users – along with duplicate material across different URLs or other forms of plagiarism.
  • Penguin: This update was designed specifically targeting link schemes – practices intended to manipulate page rank including buying/selling links affecting PageRank, distributing articles with keyword-rich anchor text, etc.
  • Fred: This relatively new addition targets low-value content focused primarily upon generating ad-based revenues rather than helping users.

So, if you want your website to rank higher on Google, focus on providing a great user experience and high-quality content. This will not only attract more visitors but also increase your chances of generating revenue through ads.

Key Takeaway: 

Your website's importance to Google lies in two key aspects: user experience and income. User experience plays a crucial role in how Google ranks websites, with Core Web Vitals being important factors for webpage UX. Meanwhile, revenue generation is also essential as high-quality content attracts more visitors who stay longer and increase ad impressions leading to higher click-through rates (CTR). To rank higher on Google, focus on providing an excellent user experience and high-quality content that generates revenue through ads while avoiding spammy practices targeted by algorithm updates such as Panda, Penguin, and Fred.

EEAT: The Key to Unlocking Google's Ranking Algorithm

As a modern-day blog editor, you need to know about EEAT – Experience, Expertise, Authoritativeness, and Trustworthiness. These four factors are crucial for ranking high on Google's search results page. Let's dive into what they mean.

What is EEAT?

EEAT is a set of guidelines established by Google to evaluate the quality of webpages. The objective of EEAT is to guarantee that individuals get valuable data from reliable sources when they utilize Google's web index.

  • Experience: This refers to how user-friendly your website is. It includes site design, navigation ease, mobile-friendliness, and page load speed.
  • Expertise: This factor looks at the depth and accuracy of content on your site. Content should be thorough and offer beneficial understanding or answers related to your specialty.
  • Authoritativeness: Here, Google evaluates whether you're recognized as an authority in your field by other reputable entities such as industry experts or peers.
  • Trustworthiness: This aspect evaluates if visitors can trust the information provided on your site. It takes into account things like security measures implemented on your website (like SSL certificates) and transparency about who's behind the website/company.

How do these factors contribute towards ranking?

EEAT is critical for SEO strategy because each element plays a significant role in determining where a webpage will rank within search results. For instance, Google's Core Updates, which are algorithm changes designed specifically around enhancing EEAT signals, have been known to significantly impact rankings.

A positive user experience encourages repeat visits, while expertise ensures that people find value in what they read or learn from you. Both are critical aspects influencing dwell time, bounce rate, and other metrics that affect rankings.

Authoritative sites tend to get more backlinks naturally since others want to reference them as reliable sources, thereby improving domain authority score – another crucial component for better SERP positioning.

Lastly, trustworthy sites instill confidence among visitors, making them more likely to convert into customers, thus indirectly contributing towards improved organic visibility due to higher engagement rates.

Therefore, understanding and implementing these principles correctly could make all the difference between being lost at sea on irrelevant pages and topping the charts for that coveted first-page spot.

Key Takeaway: 

EEAT is a set of guidelines established by Google to evaluate the quality of webpages, focusing on Experience, Expertise, Authoritativeness and Trustworthiness. These factors contribute towards ranking and are critical for SEO strategy since they impact dwell time, bounce rate and other metrics that affect rankings. Understanding and implementing these principles correctly could make all the difference between being lost at sea on irrelevant pages or topping the charts for that coveted first-page spot.

Implementing E-A-T Guidelines On Your Website

In today's digital landscape, following Google's E-A-T guidelines is a must. To rank well and attract organic traffic, you need to understand and implement these principles in your web development strategy.

Steps to Integrate E-A-T Guidelines During Web Development

The first step towards incorporating E-A-T principles into your website is content creation. Your site's information should demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness.

  • Experience: Ensure a seamless user experience (UX) with easy navigation, fast loading times, mobile-friendliness, and intuitive design elements.
  • Expertise: Content must be written by knowledgeable individuals or entities within their respective fields. This can be demonstrated through credentials or proven industry experience.
  • Authoritativeness: Establish yourself as an authority in your niche by showcasing awards or recognitions received from reputable organizations in addition to positive customer testimonials.
  • Trustworthiness: Your website needs to have clear policies for privacy and security along with accurate contact information so users feel safe while interacting with it.

Tips for Optimizing Existing Websites with E-A-T Principles

If you want to optimize an existing website according to E-A-T standards without going through a complete overhaul process, here are some actionable tips:

  1. Add author bios including qualifications or relevant experiences under each blog post/article published on the site. This helps build credibility among readers who see that real experts create the content they consume.
  2. Create a comprehensive ‘About Us' page detailing company history, achievements, goals, etc. This would help establish trust among potential clients.
  3. Maintain regular updates of all pages, especially ones providing legal advice, medical information, etc. Outdated info may lead Google algorithms to believe that one isn't serious about maintaining accuracy, hence leading them to categorize such sites as spam.

Don't forget SEO basics like keyword optimization – use long-tail keywords strategically throughout the text but avoid keyword stuffing as Google penalizes such practices. Also, remember internal linking – link related articles together, which will increase time spent per session, thereby improving ranking. Lastly, always keep track of performance using tools like Google Analytics. They provide valuable insights regarding visitor behavior, which could guide future improvements.

Key Takeaway: 

To rank well on Google and attract organic traffic, it is essential to follow E-A-T guidelines. This involves demonstrating experience, expertise, authoritativeness, and trustworthiness through content creation and website design. To optimize an existing website according to E-A-T standards, add author bios under each blog post/article published on the site, create a comprehensive ‘About Us' page detailing company history and maintain regular updates of all pages with accurate information. Additionally, don't forget SEO basics like keyword optimization and internal linking while keeping track of performance using tools like Google Analytics for valuable insights regarding visitor behavior that could guide future improvements.

Case Study Analysis – Real Estate Websites & Local Businesses

The digital marketing landscape is teeming with competition. No longer is it enough to simply have a website; it must be made distinct and attractive, both to your designated crowd and also meeting Google's exacting E-A-T requirements. Let's dive into some real-life examples of how local businesses and real estate websites can improve their rankings.

Niche Down Strategy Explained Through Case Study

A common challenge for many local businesses and realtors is competing against larger platforms like Zillow. However, by implementing the right strategies such as focusing on a specific niche or locality, they can significantly boost their online visibility.

Consider the example of XYZ Realtors (fictional company), who specialize in luxury homes in Miami. They decided to focus all their content around this niche – from blog posts about luxury home trends in Miami to detailed neighborhood guides. This allowed them to establish themselves as experts within that particular field, improving their Expertise score according to Google's E-A-T criteria.

In addition, they made sure each piece of content was written by qualified authors with proven experience in the real estate industry, further enhancing the Authoritativeness aspect of E-A-T. The result? Their site began ranking higher for long-tail keywords related specifically towards luxury homes in Miami than broader terms where Zillow dominated.

Benefits of an Effective Interlinking Plan Illustrated via Case Study

Besides niching down, another effective strategy is developing an efficient interlinking plan within your website. Let's look at ABC Local Business Services (fictional company) as our next case study example.

This small business provides various services like plumbing, electrical repairs, etc., targeting homeowners within a specific city area rather than trying to compete nationally against bigger companies. They created separate pages for each service offered, with comprehensive details regarding what one could expect when hiring them. This helped increase the Experience part under E-A-T since users found exactly what they were looking for without having to navigate multiple pages.

  • Blog Posts: They regularly published blog posts answering common queries related to these services, like ‘How to fix a leaking pipe?' or ‘What are the signs of faulty wiring?'. These blogs were then linked to the relevant service page, providing additional information the user might require, thus creating a seamless navigation structure throughout the site.
  • About Us Page: To enhance the Trustworthiness factor, they included a detailed About Us page showcasing team members' qualifications along with customer testimonials backing up the quality work provided.
  • Contact Information: Last but not least, their contact information, including physical address, was clearly displayed on every page, ensuring transparency and building trust among potential clients.
Key Takeaway: 

The article discusses the importance of meeting Google's E-A-T guidelines for local businesses and real estate websites to improve their online visibility. The case studies highlight how niching down, developing an efficient interlinking plan, publishing relevant blog posts, showcasing qualifications on the About Us page, and displaying contact information can enhance Expertise, Authoritativeness, Trustworthiness factors under E-A-T criteria and help these businesses stand out in a competitive digital marketing landscape.

Strategies to Prove Authenticity and Avoid Being Labeled as Spam

In the digital world, authenticity is key. It sets your website apart from countless others and makes it a trusted source of information or services for users. However, proving this authenticity to Google can be challenging. If you don't take the right steps when designing your webpage, you might even end up being labeled as spam by Google algorithms.

Significance of Human Touch in Avoiding Being Labeled as Spam

The first step towards ensuring that your website doesn't fall under spam is adding a human touch to it. This means creating content that resonates with people on an emotional level and provides value beyond just selling products or services.

A great approach to include a human element is by narrating the history of your organization or featuring customer feedback that emphasizes the effect of what you do. You could also provide insights into behind-the-scenes processes at your company through blog posts or social media updates.

This kind of authentic content not only engages visitors but also signals to Google's webmaster guidelines that there are real people behind the site who care about providing quality experiences for their audience.

Incorporating ‘E.A.T' So That Google Trusts and Promotes Your Webpage

The next crucial step involves incorporating E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles into every aspect of your website design and content creation process.

  • Experience: Showcase past projects or client reviews on-site so potential customers can see proof of successful experiences with previous clients.
  • Expertise: Share industry-related knowledge via regular blog posts which demonstrate thought leadership in specific areas.
  • Authoritativeness: Gain credibility by earning backlinks from other reputable websites within similar industries.
  • Trustworthiness: Ensure all claims made on-site are verifiable; include contact details clearly visible so visitors know they're dealing with a legitimate entity.

All these elements combined will help prove authenticity while simultaneously avoiding any red flags associated with spammy practices like keyword stuffing or link farming. Google's Quality Rater Guidelines, which heavily emphasize E-A-T factors when evaluating sites' trustworthiness, serve as great reference material during this process.

Bonus Tip: Consistency Is Key.

Last but certainly not least – consistency matters. Make sure everything from branding elements like logos & color schemes across different platforms align perfectly together while maintaining consistent messaging throughout all communications channels such as email newsletters, social media, etc. This helps build brand recognition over time, thus increasing overall trust among potential clients. Check out this Forbes article on building brand trust in the digital world.

Key Takeaway: 

To avoid being labeled as spam by Google algorithms, it is important to add a human touch to your website through authentic content that resonates with people emotionally and provides value beyond just selling products or services. Incorporating E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) into every aspect of your website design and content creation process can help prove authenticity while avoiding red flags associated with spammy practices like keyword stuffing or link farming. Consistency in branding elements and messaging throughout all communication channels is also key for building brand recognition and trust among potential clients over time.

FAQs in Relation to What is Eeat and How Does it Affect Your Website?

What is E-A-T and how does it affect your website?

E-A-T stands for Expertise, Authoritativeness, Trustworthiness, and it's a set of guidelines used by Google to evaluate the quality of content on websites, which can impact search engine rankings.

What does E-A-T mean for a website?

E-A-T means that a website has high-quality content that is accurate, trustworthy, and created by experts in the field, which can increase user confidence and improve SEO performance.

How does E-A-T work in SEO?

E-A-T works as an assessment tool in SEO to measure the credibility of a site's content, and higher credibility can lead to better visibility in search results.

What is E-A-T in search engines?

E-A-T, within the context of search engines, refers to the criteria applied by algorithms when ranking pages based on their perceived expertise, authority, and trustworthiness, which can impact a website's search engine performance.


Now you know what EEAT is and how it affects your website – Google prioritizes sites with good user experience and those that demonstrate expertise, authoritativeness, and trustworthiness (E-A-T).

To optimize your website for EEAT guidelines, integrate these principles during web development or optimize existing websites with E-A-T in mind.

Incorporating a human touch to prove authenticity can help avoid being labeled as spam by Google.

Implementing these strategies on your website can improve its ranking on search engine results pages and ultimately drive more traffic to your site.

a couple of months ago

LinkedIn Marketing Strategy: Avoid Pitfalls, Boost Presence

With the ever-changing digital landscape, a well-planned LinkedIn marketing strategy is essential for businesses and professionals to succeed. This platform offers unique opportunities for B2B interactions, lead generation, brand awareness building, and much more. However, navigating its complexities can be daunting without proper guidance.

In this blog post, we delve into the intricacies of effective LinkedIn marketing strategies by examining some crucial aspects. We'll discuss the role of LinkedIn marketing gurus while also shedding light on certain deceptive practices that you should avoid.

We'll explore unethical practices such as data scraping and misuse of automation tools in content posting and engagement. Our discussion will then shift focus to manual lead generation on Linkedin – its techniques, benefits vs costs comparison with automated methods.

Furthermore, we will guide you through outsourcing your LinkedIn activities safely by hiring trained Virtual Assistants (VAs), including potential pitfalls & precautions to take note of. Finally yet importantly, we'll share legal ways to boost your presence on Linkedin organically along with best networking practices.

Table of Contents:

The Hazards of LinkedIn Marketing Gurus

Many digital marketing “experts” or ‘gurus' offer their own strategies for maximizing one's LinkedIn presence. While some provide valuable insights and strategies, others advocate for tactics that violate LinkedIn's terms of service. Violating LinkedIn's terms of service can result in serious repercussions, such as account suspension or even banning.

Understanding the Role and Influence of LinkedIn Marketing Gurus

LinkedIn marketing gurus are individuals who claim expertise in leveraging this professional networking platform for business growth. They offer services ranging from profile optimization to lead generation strategies. However, it's crucial to understand that not all these so-called experts follow ethical practices.

Many gurus have significant influence due to their large follower base and persuasive marketing techniques. Unfortunately, they often exploit this influence by promoting risky shortcuts for quick gains instead of focusing on sustainable long-term strategies.

Identifying Deceptive Practices Promoted by Some Online Experts

To avoid falling into traps set by unscrupulous gurus, you need to be aware of common deceptive practices they promote:

  • Selling followers: Some gurus might promise an instant increase in followers using dubious methods like buying fake profiles. Not only is this against LinkedIn policies but also damages your credibility among genuine connections.
  • Promoting automation tools: Certain tools automate actions like sending connection requests or messages en masse which violates LinkedIn rules about authentic engagement.
  • Data scraping: This involves extracting user data without consent – a clear violation of privacy rights and regulations including GDPR (General Data Protection Regulation).

Avoiding these unethical practices is essential if you want to build a reputable brand image on platforms like LinkedIn where trust plays an integral role in forming professional relationships. Remember, success doesn't come overnight; it requires consistent effort, patience, and adherence to guidelines laid out by LinkedIn itself.

Key Takeaway:

LinkedIn marketing gurus can be risky to follow as some promote unethical practices that violate LinkedIn's terms of service. These include selling followers, promoting automation tools, and data scraping which can damage your credibility and lead to account suspension or banning. To build a reputable brand image on LinkedIn, it's important to avoid these shortcuts and focus on sustainable long-term strategies while adhering to the platform's guidelines.

Unethical Practices to Avoid on LinkedIn

In this digital age, it's easy to be enticed by the potential of quick results. Some LinkedIn marketing ‘gurus' might tempt you with strategies that seem too good to be true – and often, they are. While these methods may initially appear effective, they violate LinkedIn's policies, potentially leading to severe consequences such as suspension or even a ban from the platform.

Data Scraping on LinkedIn: What It Is and Why You Should Avoid It

Data scraping involves extracting large amounts of data from websites without permission. On LinkedIn, this could mean pulling information from user profiles en masse for lead generation purposes. However tempting this strategy might be due to its efficiency, remember that it directly contravenes LinkedIn's User Agreement.

Not only does data scraping infringe upon privacy rights, but it also compromises trust within your network – a crucial element for successful business relationships on LinkedIn. Instead of resorting to such unethical practices, focus on building genuine connections by engaging with your audience organically through insightful posts and thoughtful comments.

The Dangers of Using Automation Tools for Content Posting and Engagement

Automation tools can certainly make life easier by scheduling posts or automating responses; however, their use is heavily frowned upon by LinkedIn. These platforms are designed for human interaction – automated messages lack personalization and can easily come across as insincere or spammy.

  • Bots: Using bots for automatic connection requests or message sending not only violates LinkedIn's rules against software extensions, but also risks alienating potential leads who prefer personalized communication over generic bot messages.
  • Scheduled Posts: While scheduling posts isn't explicitly banned by LinkedIn yet, excessive usage could trigger spam filters leading to reduced visibility. It's always better to understand how the LinkedIn algorithm works.
  • Fake Profiles: Create fake profiles just because some gurus recommend them? Think again. Fake profiles damage credibility & violate LinkedIn policy regarding authenticity.

Rather than jeopardizing your reputation (and possibly your account), invest time in creating authentic content that resonates with your target audience. Engage personally where possible rather than relying solely on automated processes. Remember: quality trumps quantity when it comes to building lasting professional relationships online.

Key Takeaway:

Unethical LinkedIn marketing practices such as data scraping and using automation tools can lead to severe consequences, including suspension or a ban from the platform. These tactics violate LinkedIn's policies and compromise trust within your network, so it's important to focus on building genuine connections through organic engagement with insightful posts and thoughtful comments. Remember that quality trumps quantity when it comes to creating lasting professional relationships online.

Effective Manual Lead Generation on LinkedIn

Lead generation is crucial for any business, and LinkedIn offers an excellent platform for this task. Here are some techniques for successful manual lead mining:

Create a Compelling LinkedIn Profile

Your LinkedIn profile should be professional, complete, and engaging to attract your target audience. It's like your online resume.

Join Relevant LinkedIn Groups

Participating in LinkedIn groups can help you connect with prospective clients and increase brand awareness.

Create Valuable Content

Posting high-quality content regularly can help generate leads on LinkedIn. This could include articles related to your industry, helpful tips, or case studies showcasing how you've helped previous clients.

Leverage Sponsored Content

Sponsored content allows businesses to reach more people beyond their immediate network on LinkedIn. You can tailor these ads based on company size, job function, location, etc., ensuring they're seen by those who matter most.

Analyze Performance Using LinkedIn Analytics

LinkedIn analytics provide detailed metrics about who's viewing and interacting with posts, helping fine-tune future strategies.

Manual vs Automated Methods

While automation tools may seem like a time-saver, relying solely on them can have drawbacks:

  1. Risking suspension or a ban of your account by violating LinkedIn's terms of service can lead to reduced engagement rates and damage to your brand reputation.
  2. Your interactions become less personal, leading to reduced engagement rates.
  3. Potential damage to your brand reputation due to spammy behavior perceived by other users.

Manual methods, while requiring more time investment initially, provide numerous benefits over the long term:

  1. You maintain full control over the quality and quantity of outreach efforts, reducing the chances of getting flagged for spamming activity.
  2. Your engagements come across as genuine since they're tailored specifically to each individual recipient rather than generic mass messages sent out in bulk through bots or tools.

The ultimate goal of every effective LinkedIn marketing strategy should be building authentic relationships with potential customers/clients while providing value along the way – something machines aren't capable of doing yet. Therefore, to achieve success and avoid the risks of automation tools, always remember that nothing great is ever achieved without hard work. Remember, nothing worth having comes easy.

Key Takeaway:

This section provides tips for successful manual lead generation on LinkedIn, including creating a compelling profile, joining relevant groups, posting valuable content regularly, leveraging sponsored content and analyzing performance using LinkedIn analytics. While automation tools may seem like a time-saver, relying solely on them can have drawbacks such as violating LinkedIn's terms of service and reduced engagement rates. The ultimate goal should be building authentic relationships with potential customers/clients while providing value along the way.

Outsourcing Your LinkedIn Marketing Safely

Entrusting third-parties with marketing efforts is a viable option for many companies in the digital age, yet safety should be paramount when it comes to LinkedIn promotion. It's no different when it comes to LinkedIn marketing. However, safety should always be your top priority. You shouldn't jeopardize your profile by engaging someone who doesn't comprehend or follow LinkedIn's regulations.

The Benefits & Process Involved in Hiring Trained Virtual Assistants (VAs)

Hiring trained virtual assistants can provide numerous benefits for your business. They can manage routine tasks such as content posting and engagement tracking, freeing up more of your time for strategic planning and decision-making. According to Business.com, VAs are also cost-effective since you only pay them for the hours they work.

To hire a VA safely, start by defining what tasks you need help with on LinkedIn – whether that's lead generation, content creation, or profile management. Next, look for candidates with proven experience in these areas and ask them about their understanding of LinkedIn's User Agreement. Always conduct an interview before making a final decision; this will give you insights into their communication skills and reliability.

Potential Pitfalls & Precautions When Outsourcing Your LinkedIn Activities

While there are plenty of advantages associated with outsourcing LinkedIn activities, potential pitfalls exist too. The biggest one is hiring someone who uses unethical practices like data scraping or automation tools which violate LinkedIn's Advertising Policies.

  • Data Security: Make sure any VA hired understands the importance of protecting sensitive information shared on the platform.
  • Lack Of Control: Although VAs handle day-to-day operations on LinkedIn, maintaining some level of control over strategy implementation is crucial.
  • Inconsistent Branding: Avoid having multiple people managing your brand voice without clear guidelines; this could lead to inconsistent messaging across posts.

To mitigate these risks, establish clear expectations from the outset. Ensure they're familiar not just with the rules but also the nuances specific to each task. Provide detailed instructions if necessary. Regularly review their performance to ensure compliance with the standards set forth by both the company and LinkedIn policies. Lastly, consider using a project management tool like Trello or Asana to track progress effectively.

Tips For Safe Outsourcing:

  1. Create A Detailed Job Description: Outline exactly what responsibilities the role entails, including expected outcomes and key metrics for success.
  2. Vet Candidates Thoroughly: Don't rush the process; take time to vet each candidate thoroughly, checking references and past work samples where possible.
  3. Maintain Open Communication: Keep lines of communication open at all times, providing feedback regularly and ensuring they're on the right track.
  4. Schedule Regular Check-Ins: This allows you to discuss progress and address any issues that arise promptly, avoiding misunderstandings later down the line.

In conclusion, while outsourcing may seem daunting at first, taking the right precautions ensures smooth sailing in the long run. Remember, the ultimate goal here isn't simply to delegate tasks, but rather to build a strong team that supports your growth objectives within the legal and ethical boundaries established by LinkedIn.

Key Takeaway:

Outsourcing LinkedIn marketing can be a viable solution for businesses, but safety should always be a top priority. Hiring trained virtual assistants (VAs) can provide numerous benefits and cost-effectiveness, but it's important to vet candidates thoroughly and establish clear expectations to avoid potential pitfalls such as data security risks or inconsistent branding. Creating detailed job descriptions, maintaining open communication, and scheduling regular check-ins are key tips for safe outsourcing on LinkedIn.

Legal Ways To Boost Your Presence On LinkedIn

No need to take chances – there are numerous legitimate tactics that can help you increase your presence and bolster credibility while adhering to LinkedIn's guidelines. There are plenty of legal ways available that not only boost your presence but also enhance credibility. These methods ensure growth within LinkedIn's framework and allow you to build a strong professional network without violating any rules.

Tips For Creating Engaging Content Organically

Producing content that captivates attention is a powerful way to boost your profile on LinkedIn. Here are some tips:

  • Create valuable content: The key is providing value for your audience. This could be in the form of industry insights, actionable advice, or sharing personal experiences that others can learn from.
  • Use visuals: Visuals like infographics, videos, and images can make your posts more attractive and engaging.
  • Leverage hashtags: Using relevant hashtags can help increase the reach of your posts beyond just your connections.
  • Publish consistently: Schedule regular updates so that you remain visible in your followers' feeds regularly. You might consider using tools such as Buffer, which allows scheduling posts ahead of time while adhering to LinkedIn's policies.

The Best Practices For Networking Effectively On LinkedIn

Beyond creating great content, networking effectively is crucial for boosting presence on LinkedIn. Here are some best practices:

  • Maintain an up-to-date profile: Your profile should accurately reflect who you are professionally – including current roles, accomplishments, and skills. A complete, well-maintained profile gives a better impression when reaching out to new contacts or responding to connection requests.
  • Genuine engagement: Rather than simply adding people randomly, engage with them genuinely by commenting on their posts, joining discussion groups they're part of, etc. This builds trust and rapport leading to stronger relationships.
  • Avoid spammy behavior: This includes sending mass messages with sales pitches or repeatedly contacting someone who has shown no interest in connecting. Such actions may lead to being flagged as a spammer by other users, thus damaging your reputation.
  • Leverage ‘Alumni' feature: This lesser-known tool allows you to connect with alumni from the school or university you attended. It's an excellent way to reconnect with old classmates and possibly open doors to new opportunities.
  • ‘Get Introduced': If there's someone specific you want to connect with but don't have direct contact with them, use the ‘get introduced' feature to request a mutual connection to introduce you to them.
Key Takeaway:

Boost your presence on LinkedIn legally by creating engaging content and networking effectively. Valuable content, visuals, hashtags, and consistent publishing can increase visibility while maintaining an up-to-date profile, genuine engagement, avoiding spammy behavior and leveraging tools like the ‘Alumni' feature or ‘Get Introduced' can lead to stronger relationships and new opportunities.

FAQs in Relation to Linkedin Marketing Strategy

What is LinkedIn's B2B marketing strategy?

LinkedIn's B2B marketing strategy focuses on professional networking, content sharing, and targeted advertising to engage its user base.

Source: LinkedIn Marketing Solutions Blog

What is LinkedIn's business strategy for 2023?

LinkedIn's business plan for 2023 is not publicly available, but they continue to focus on enhancing user experience and providing value-added services.

Source: LinkedIn Newsroom

How useful is LinkedIn for marketing?

LinkedIn is extremely beneficial for businesses to target professionals across various industries effectively.

Source: Hootsuite Blog


Maximizing Your LinkedIn Marketing Strategy

Don't fall for the hype of self-proclaimed LinkedIn gurus and their shady tactics – stick to ethical lead generation techniques to maintain a positive reputation on the platform.

Consider outsourcing your LinkedIn marketing activities with caution and focus on creating engaging content and networking effectively to boost your presence.

a couple of months ago

Guide: How To Establish EEAT On Your Website Effectively

If you're looking to showcase your expertise, authority and trustworthiness (E-A-T) on your website, this guide will provide the necessary strategies. As per Google's Search Quality Evaluator Guidelines, a strong E-A-T profile can significantly impact your site's visibility in search engine results pages.

In the following sections, we will delve into various strategies to demonstrate experience on your website using tools like YouTube videos and real estate listings. We'll also explore ways to create an effective homepage with proper logo file naming and essential elements.

You'll learn about crafting engaging ‘About' pages that showcase company essentials and certifications. Moreover, we will discuss creating testimonial and disclosure pages with key components and comprehensive statements.

Finally, we’ll cover establishing authority through content creation by answering common questions and leveraging before/after images in blog posts. Plus tips on using long tail keywords first for better ranking along with implementing schema markup using tools like SEOPress.

This comprehensive guide will provide actionable insights on how to establish EEAT on your website effectively – let’s dive right in!

Table of Contents:

Understanding EEAT and Its Importance in SEO

The digital marketing world is always changing, and Google's algorithm updates play a significant role in this. One update that has become increasingly important is the concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness). This is especially crucial for websites that fall under the YMYL (Your Money Your Life) category, such as medical sites and investment platforms, which are notoriously difficult to rank.

Defining EEAT

EEAT stands for Experience, Expertise, Authority, and Trust. Google uses EEAT (Experience, Expertise, Authority and Trust) to evaluate web page quality and their content. The higher your website scores on these aspects according to Google's assessment algorithms, the better it will perform in search results.

  • Experience: This refers to practical knowledge or skills acquired over time through regular practice.
  • Expertise: This pertains to having comprehensive or authoritative knowledge in a particular area.
  • Authority: This implies being recognized as a reliable source due to one's expertise or credentials within their field.
  • Trustworthiness: This signifies how much users can trust your site based on its security measures, transparency about who owns/runs it, and other factors.

The Role of EEAT in SEO

EEAT is an important factor in SEO that needs to be addressed for higher SERP rankings. Websites that demonstrate high levels of experience, expertise, authority, and trust tend to rank better on search engine result pages (SERPs).

If you're aiming for top spots on SERPs, then improving each aspect of EEAT should be an integral part of your strategy. For instance, if you run a health blog, make sure all articles are written by qualified professionals and backed up by credible sources to ensure the accuracy of the information shared, thus enhancing the overall ‘expertise' score according to Google's algorithms. Similarly, adopting secure protocols like HTTPS boosts the ‘trustworthiness' rating significantly too.

To sum up, understanding and implementing EEAT principles not only helps improve organic visibility but also builds a strong reputation in the online space, ultimately leading to increased traffic, conversions, and long-term success for your business. So start working towards establishing a solid foundation today and reap the benefits tomorrow.

Key Takeaway: 

EEAT is an acronym that stands for Experience, Expertise, Authority, and Trustworthiness. These factors are used by Google to evaluate the quality of web pages and their content, which plays a crucial role in SEO. Understanding and implementing EEAT principles can improve organic visibility, build a strong reputation online and lead to increased traffic, conversions and long-term success for your business.

Demonstrating Experience on Your Website

Establishing EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) on your website is crucial. One of the most effective ways to do this is by demonstrating your experience. Embedding YouTube videos where you share valuable insights or showcasing sold listings if it's a real estate site are great ways to do this.

Using YouTube Videos to Showcase Experience

Video content is king in today's digital age. Visitors can gain an interactive insight into your abilities and professional identity through the use of video content. YouTube offers an excellent platform for this purpose. Create informative videos that highlight your knowledge and skills in the industry and embed them onto relevant pages on your website.

Quality matters more than quantity here – make sure each video adds value rather than just filling space.

Highlighting Sold Listings for Real Estate Websites

Showcasing sold listings can significantly enhance the perception of experience and success within your field. By presenting details about properties that have been successfully sold through your agency or brokerage firm, users gain confidence knowing they're dealing with professionals who deliver results.

Create dedicated sections titled “Sold Properties” or “Success Stories”, which include brief descriptions along with key features of each property sold by the company so far. Use high-quality images alongside compelling narratives about how these sales were achieved to build credibility while providing tangible proof of performance at work.

Building an Effective Homepage

Your homepage is the first impression visitors have of your website. It's crucial to make it count by establishing authority and trust right off the bat. One way to do this is through strategic naming of your logo file.

Logo File Naming Best Practices

Before you upload your company logo onto your website, change its name while it's still on your hard drive. Instead of a generic filename like “logo.jpg”, rename it with something that includes relevant keywords for better SEO performance, such as “KaterinaGassetDigitalMarketingLogo.jpg”. This simple step can help improve search engine visibility and boost credibility in the eyes of Google.

Essential Elements For Homepages

Apart from having a well-named logo file, there are other essential elements every effective homepage should include:

  • Local Phone Number: Displaying a local phone number not only provides an easy way for potential clients to reach out but also signals trustworthiness and legitimacy to both users and search engines.
  • Social Media Links: Including links to Facebook, Twitter, or any other social media platforms you're active on helps build community around your brand while offering additional channels for engagement.
  • Navigational Menu: The menu should be user-friendly, making it easy for visitors to navigate through different sections of the site. Ensure each page linked in the menu adds value or serves a specific purpose.
  • Calls To Action (CTAs): A strong CTA guides users towards desired actions such as signing up for newsletters or checking out products/services offered by Katerina Gasset Digital Marketing Services.

In addition, consider including client testimonials directly on the homepage if possible – they serve as powerful social proof which can significantly increase conversion rates.

To sum up: An effective homepage does more than just look good; it communicates experience, expertise, authoritativeness and trustworthiness – all key components of EEAT – at first glance. By following these best practices outlined above along with implementing targeted long tail keywords using tools like SEOPress, you'll be well on your way towards building an engaging online presence that ranks high in SERPs.

Key Takeaway: 

Establishing authority and trust on your website's homepage is crucial. Renaming your logo file with relevant keywords can improve SEO performance and credibility in the eyes of Google. Other essential elements for an effective homepage include a local phone number, social media links, user-friendly navigational menu, strong calls to action (CTAs), and client testimonials for added social proof.

Crafting Engaging About Pages

Creating an engaging ‘About' page is crucial for establishing your website's EEAT. It gives visitors insights into who you are, what you do, and why they should trust your expertise. An effective ‘About' page builds credibility and fosters relationships with potential customers.

Company About Page Essentials

When crafting your company's ‘About' page, authenticity is key. Authentic photos of yourself or team members add a personal touch that helps establish trustworthiness. You could also include images of awards or certifications to demonstrate authority in your field.

The content on the ‘About' page should be informative yet concise. Tell your story – how did you start? What motivates you? Giving guests a sense of familiarity and strengthening their involvement with your website is an important part of the equation.

Linking Certifications On About Pages

If you have any certifications or qualifications that are relevant to the services offered on your site, displaying them prominently on the ‘About' page is important for credibility and SEO as it creates high-quality backlinks. Linking back to source pages where these credentials were earned not only adds credibility but also enhances SEO by creating high-quality backlinks.

To create effective links:

  • Select anchor text that accurately describes what users will find when they click through – for example, “Certified Digital Marketing Professional” rather than just “click here.”
  • Add nofollow attributes if necessary (for instance, if linking out extensively).
  • Avoid over-optimizing anchor text; keep it natural and varied.

Making sure all information presented is up-to-date is another key aspect of maintaining authoritativeness via an ‘About' page. Regularly review and update this section as needed so it continues reflecting current realities about yourself or business operations.


Creating Testimonial and Disclosure Pages

Testimonials and disclosure statements are crucial for boosting your website's EEAT. They provide social proof, transparency, and help establish trust with your visitors.

Key Components of a Good Testimonial Page

A well-crafted testimonial page showcases the positive experiences of your past clients or customers. Here are a few key components to include:

  • Genuine testimonials: Authentic reviews from real people add credibility to your site. Avoid fake testimonials as they can harm rather than enhance trustworthiness.
  • Diverse voices: Feature testimonials from a variety of customers who represent different aspects of your target audience.
  • Pictures and names (with permission): Adding pictures and full names adds authenticity to the testimonial. Always get consent before posting personal information.
  • Social media links: Link each testimonial back to the reviewer's LinkedIn profile, business website, or other online presence for added validation.

Writing Comprehensive Disclosure Statements

In addition to showcasing customer satisfaction through testimonials, it's equally important for businesses, especially those in YMYL categories, to have comprehensive disclosure statements on their websites. These pages ensure transparency about how you operate and handle sensitive data like user information or financial transactions.

Here are some essential points you should cover in a good disclosure statement:

  • Data collection practices: This includes what type of data is collected (personal details, cookies), why it's collected, and how long it's stored.
  • User rights: Explain users' rights regarding their data under laws such as GDPR or CCPA.
  • Contact information: Provide contact information for users who have questions about their privacy rights or want further clarification on any point in the policy.
  • Date & updates: Clearly state the date when this policy was last updated and assure users that any future changes will be communicated promptly. For ADA compliance considerations while crafting these sections, visit resources like Web Content Accessibility Guidelines (WCAG).
Key Takeaway: 

To establish EEAT on your website, it is important to create a testimonial page that includes genuine reviews from diverse voices with pictures and social media links. Additionally, having a comprehensive disclosure statement that covers data collection practices, user rights, contact information and updates can help ensure transparency about how you operate and handle sensitive data.

Establishing Authority Through Content Creation

Creating content is the ultimate way to demonstrate authority in the digital marketing realm and differentiate yourself from other businesses. It's through your content that you can establish authority within your niche market and set yourself apart from competitors. But how exactly do you achieve this? The answer lies in answering common questions people ask via blog posts supplemented with before-and-after images.

Answering Common Questions To Establish Authority

The first step to establishing authority is understanding what information your audience seeks. This requires thorough research into commonly asked questions related to your industry or product offerings. For instance, if you're a realtor, potential clients might be interested in knowing about the home buying process or tips for staging their homes for sale.

Once these queries are identified, create detailed blog posts addressing each one of them individually. Not only does this provide value to readers but it also positions you as an expert who understands their needs and concerns. Forbes suggests that quality content helps build trust with consumers which eventually leads to higher conversion rates.

Using Before/After Images In Blog Posts

A picture speaks a thousand words – especially when they're before-and-after images. These types of visuals are incredibly powerful tools for demonstrating the effectiveness of products or services. If you're running a landscaping business, sharing transformation photos can effectively showcase the impact of your work on property aesthetics.

You could even consider creating case studies featuring these transformations alongside client testimonials – another effective way Neil Patel recommends to boost credibility and demonstrate expertise.

To summarize: Answering common questions through informative blog posts allows businesses to establish themselves as authorities in their respective fields while using before-and-after images provides tangible proof of their capabilities leading towards increased consumer trust and engagement.

Key Takeaway: 

Establishing authority in digital marketing requires creating quality content that answers common questions and demonstrates expertise through before-and-after images. Thorough research into audience needs is necessary to create informative blog posts, which can build trust with consumers and lead to higher conversion rates. Sharing transformation photos alongside client testimonials can further boost credibility and showcase a business's capabilities.

Leverage Long Tail Keywords and Schema Markup for Better Ranking

Optimizing your website for search engines is crucial for digital marketing success. Two effective strategies to boost your site's visibility are targeting long tail keywords and implementing schema markup.

The Strategy Behind Targeting Long Tail Keywords First

Long tail keywords are specific, multi-word phrases that visitors use when they're closer to making a purchase or when they're using voice search. They may have lower search volumes than shorter, more generic terms, but the traffic they bring is highly targeted and easier to convert.

The strategy behind focusing on these types of keywords initially lies in their specificity. When you target long tail keywords first, you attract an audience that's precisely looking for what you offer, making them more likely to engage with your content or make a purchase.

In addition, competition for long tail keywords tends to be less fierce than it is for broader terms. This means it's often easier and quicker to rank well for these longer phrases before moving onto broader ones later as part of your SEO strategy.

Implementing Schema Markup with Tools Like SEOPress

Schema markup, also known as structured data, helps Google understand the context of your content so it can provide more informative results to users. By adding this code to your website pages/posts, you increase the chances of having rich snippets (like reviews or business hours) appear in SERPs (Search Engine Results Pages), which can dramatically improve click-through rates.

To implement schema markup effectively across all posts/pages on your site without getting into complex coding details yourself, you need tools like SEOPress. It's an easy-to-use WordPress plugin designed specifically for SEO purposes, including setting up schema markups quickly and efficiently.

  • Install and activate SEOPress on your WordPress dashboard.
  • Select ‘Titles & Metas' from the menu followed by the ‘Schema' tab.
  • Choose the appropriate schema type from the dropdown menu to apply it to your post.
  • Add any additional fields if required, then save changes.

This process not only simplifies implementation but also ensures accuracy, helping enhance both user experience and Google rankings over time.

Key Takeaway: 

To improve your website's visibility, focus on targeting long tail keywords that are specific and easier to convert. Additionally, implementing schema markup with tools like SEOPress can help Google understand the context of your content and increase click-through rates in search engine results pages.

FAQs in Relation to How to Establish Eeat on Your Website

– Do not discuss irrelevant topics or services that are not related to the project description. – Avoid discussing other SEO strategies that do not involve EEAT, long tail keywords, and schema markup. – Refrain from mentioning any specific brands or competitors unless necessary for context. – Do not talk about pricing information as it's beyond the scope of this content. – Stay away from making promises or guarantees about results since SEO outcomes can vary widely based on many factors. – Avoid using technical jargon without explaining what it means in a clear and understandable way.


Establishing EEAT on Your Website: Tips for Better SEO

Expertise, Authoritativeness, and Trustworthiness (EEAT) are crucial for improving your website's search engine optimization (SEO).

  • Demonstrate experience through YouTube videos or sold listings for real estate websites.
  • Build an effective homepage with essential elements and proper logo file naming practices.
  • Craft engaging about pages that link to certifications.
  • Create testimonial and disclosure pages to establish trust.
  • Answer common questions in your content and use before/after images in blog posts to build authority.
  • Leverage long-tail keywords and implement schema markup with tools like SEOPress to improve ranking.

By following these tips, you'll be well on your way to improving SEO rankings while building trust with potential customers.

Webinar: SEO Update for 2021 and Beyond!

It is all going to come down to positioning and establishing your brand and authority online. 

Google has made some really big algorithm changes and getting feedback from Google reviewers which is being integrated into the AI to help the AI to pull up the best sites for the query. 

Don't miss this webinar if you own a website, if you blog, or ever want to be found online.

Google has made some huge changes in the way that they decide which websites and blogs will be shown on page one.

There are very important things you will need to add to your website and other places on the internet.

Google is constantly trying to figure out how to get spam and scammers off of page one.  A lot of the things they change creates work for us to do to stay in their good graces.

The only thing that is constant is change.

Discover what those things are and what you can do to make sure you comply and meet their new algorithm changes.

Find out how to establish yourself and your brand as trustworthy enough to be on page one.

The GOOD news is: YOUR competitors don't know what these changes are!

This webinar will give you the advantage of being able to outrank your competitors who do not follow the new best practices we outline in this webinar.

I will be sharing the steps you need to take in order to:

  1. Comply with Google's new standards
  2. Get to page one using Google's new rating measurements
  3. Establish your brand on the internet so people will find you

Mark your calendar now for 20th of January, 2021, Wednesday, at 4 p.m. Eastern, 3 p.m. Central, 2 p.m. Mountain, 1 p.m. Pacific, and 9 p.m. London.

Click this link to get registered:


3 years ago

Webinar: Google’s Big Change Could Make You or Break You

It is all going to come down to positioning and establishing your brand and authority online. 

Google has made some really big algorithm changes and getting feedback from Google reviewers which is being integrated into the AI to help the AI to pull up the best sites for the query. 

Don't miss this webinar if you own a website, if you blog, or ever want to be found online.

Google has made some huge changes in the way that they decide which websites and blogs will be shown on page one.

There are very important things you will need to add to your website and other places on the internet.

Google is constantly trying to figure out how to get spam and scammers off of page one.  A lot of the things they change creates work for us to do to stay in their good graces.  

The only thing that is constant is change. 

Discover what those things are and what you can do to make sure you comply and meet their new algorithm changes.

Find out how to establish yourself and your brand as trustworthy enough to be on page one.

The GOOD news is: YOUR competitors don't know what these changes are!

This webinar will give you the advantage of being able to outrank your competitors who do not follow the new best practices we outline in this webinar.

I will be sharing the steps you need to take in order to:

1. Comply with Google's new standards
2. Get to page one using Google's new rating measurements
3. Establish your brand on the internet so people will find you

Mark your calendar now for November 21st, Thursday, at 8 p.m. Eastern, 7 p.m. Central, 6 p.m. Mountain, 5 p.m. Pacific, 1 a.m. (November 22nd) London.

Click this link to get registered:


4 years ago

Webinar: Blogging in 2020 & Beyond- Best Practices & SEO Must Do’s

Blogging has changed a lot over the years. When I first started blogging it was not even called blogging. It was called a weblog and it was just a giant wall of words.  This is where the word “blog” evolved from. 

 Years later, enter Google and the algorithm! This was the start of the ability to get your blog to the top of a search page for readers to find.  As we know, over the years, Google kept refining their algorithm until today with the ability for the algorithm to “think” on its own; enter artificial inteligence. 

 But even with AI; we must give Google bots the bait for them to find your blog and get it ranked. 

 We went from having to keyword stuff all our blog posts in 2006 to now where we have to be careful NOT to stuff our content with keywords or we are in danger of a google penalty or filter. 

 We went from being able to rank 300 words on page one on the Google search engine to now having to write long form content to even get on page one at all. 

 Join me on this webinar where you will discover my best kept secrets for getting your blogging content noticed by Google and your website visitors. 

 You will discover: 

 1. Discover how to blog so your blog visitors will find your blog and read it 

 2. Secrets to getting those SNIPPETS on Google, rank #ZERO! 

 3. SEO hacks to do right away that will drive more traffic to your blog

 Google is pulling more and more different kinds of content to page one depending on what the intent of the searcher is. 

 Did you know that the Google algorithm tries to figure out your intention when you do a search and uses that in order to equate to what kind of content it should show you such as:  

  • Google ads 
  • Google map 
  • Google my business listings 
  • Images 
  • Videos 
  • Snippet – question and answers right on page one on google search result pages 
  • Organic website results 

 The snippets are the most coveted spots. Google really does not want anyone leaving the search result page, it would their desire that the searcher finds all they are searching for right on page one without having to click anywhere. 

 Enter snippets. 

 I will show you a few of the techniques you can try in order to work hard to get that spot zero place on page one.

 You will also find out the 3 SEO hacks that will save you a lot of time and money!  These are hacks every blogger needs to know and apply and it takes less than 10 minutes to do it. 

 Register for the FREE webinar today! 

Thursday September 26, 2019 

8:00 p.m. Eastern time, 5 p.m. Pacific time, 7:00 p.m, Central time, 6:00 p.m. Mountain time. 

Here is the link to register: 


Attend live! Recordings don't always work. It is best to be there live to ask questions too. 

I will send out the recording the week after the webinar to all those who register for this webinar. 

 See you there! 

Katerina Gasset, Digital Marketer, 1021 Cherry Lane, Wellington, Florida 33414 Phone # 561-502-1577  .

4 years ago

Webinar: Grow Your Business with Pinterest

Grow Your Business with Pinterest


Discover how you can grow your business using Pinterest.


Whatever niche you are in, as long as your ideal client or customer is female, has money to spend, and is formally educated… you will want to be on the webinar.


I will be sharing our own case study on our company's Pinterest account.


We started working on our Get It Done For Me Virtual Services Pinterest business account last October. We already reached over 600,000 monthly viewers!


Mark your calendar now for February 27th, at 5 p.m. Eastern, 4 p.m. Central, 3 p.m. Mountain, 2 p.m. Pacific, 10 p.m. London.


Mark your calendars, set your alarms.


Click this link to get registered:


WHOOT! It is that time again! SEO Update Webinar!


I do an annual SEO Update each year. I have been doing these for many years now. 


There is always something more to do, to learn, to apply, to work on… 


Each year, Google and the other search engines adjust their algorithms, and new technology arrives on the scene. 


If you can't make it to the webinar, register for it anyways. As long as the recording works, and everything is clear… we will send it out to those who registered. 


Of course, try to be there, because I will answer your questions to the best of my ability. 


There is no such thing as a shiny object that will change your business overnight. There is only work, and more work… smart work…  and delegating. 


SEO is the long game… just like most marketing tactics and mediums these days


However, I can tell you that a lead you get from organic search is a way better and more qualified lead you will get from an ad or cold calling. 


Why? Because with SEO, the searcher is searching for something… if they click on your website out of the ten options they have on page one on Google SERPS, and then they read about you, maybe you answered a question they had….



they got to know you, like you, and trust you. And that is a person ready to do business with you.


We just got a million dollar equestrian listing because the owner of the property googled the terms we rank for, that we optimized for, that we did SEO for… and she called us, she did not even go to our website. She used the phone and called us and said she wanted Nestor to sell her horse property. We got this listing from organic traffic. This is what you want in any business you are in. 


Register today for my annual SEO update! 


Here is the link: 



Wednesday January 30, 2019 

Time: 6:00 p.m. Eastern Time 


Get ready to take notes because as most of you know, my webinars are never a waste of time. They are more like workshops. You get actionable steps to take away and do that same day. As always, if you don't have time to do your own SEO, hire our team to help you. Get It Done For Me Virtual Services- we are here to help you! 


4 years ago

Do I Need a Real Estate CRM? 

In this article you will learn the different types of CRMs and some variations for you to choose from. You will be able to make a decision on which CRM platform is the best fit for your business. 

What is a CRM? 

A CRM stands for Customer Relationship Management.  It is typically an online ( in the cloud) system for keeping in touch with your leads, current customers, and past customers.  Think of the old rolodex or card file system thrusted into the future. 

Do you really need a CRM?

The first question you need to answer is: Do you follow up on your leads and contacts? If you don't follow up on your contacts and your leads, and if you don't want to start any time soon, don't invest in a CRM :). There is no point because no matter how much money you spend on a new CRM you are still not going to call people and you are still not going to follow up with your leads. 

On the other hand, if follow up is a part of your daily tasks and you make this one of your top priorities, then taking a look at your options for  nurturing your leads and past clients is in order. 

The big daddy of CRM: Infusionsoft

At the very top of the CRM tier is Infusionsoft. If you need something with all the bells and whistles, this is the clear winner. The downside is the learning curve. You will have to take the time to learn the back end. Or you can do what most people do when they buy Infusionsoft; hire an approved Infusionsoft certified consultant to set up a highly customized system to fit your SOI.  We recommend Lori Ballen's brother, Jeff Helvin.

Jeff Helvin has a history in business development, team management, and making the impossible possible.

He helps develop and build Ballen Brands products and services based on customer feedback and Lori’s intensive research on what’s working in the industry today.

When not holding down the fort at Ballen Brands, Jeff can be found loving his wife and three daughters through a variety of fun adventures, photographing breathtaking scenery, and coin collecting.


  • CRM System - Infusionsoft offers you the upgraded flexibility of managing your contacts. Secure all the necessary details concerning your leads to facilitate and streamline your business process, connect with your clients, keep your agents constantly updated, and many more.

  • Marketing Management - Build relationships and increase leads as a result of compelling and impressive marketing campaigns through emails and forms.

  • E-Commerce Management - Effectively manage all aspects of your e-commerce from inventory to payments

  • Landing Page Publication - Infusionsoft has  landing pages and lead capture forms to connect to various fields in the database, making data gathering simple and easy. 

  • Excellent client support - Delivers excellent client service.

Infusionsoft Benefits 

  • To  Enhance your email ability. The Infusionsoft program changes how you send emails by targeting specific clients on your list rather than sending out scheduled emails to all your contacts. This program additionally makes your emails secure and trusted by providers so they don't land in the spam folder.
  • Lead tools. This software enhances your ability to collect data from your clients. This allows you to learn more about your customers so you can easily identify which best customers to target. It also allows you the choice to automatically assign leads for team members and provides them with the tools to follow-up. Additionally, you can keep track of the latest leads, customers and revenue whether its quarterly or annually. 
  • Client care. More and more customers prefer a personalized marketing experience. Infusionsoft provides you the capability to categorize customers based on their distinct behavior. Doing this makes you more efficient in delivering their needs. You have the flexibility to observe your customer's purchasing behavior so you can create a more personalized buying experience. 
  • Time Saver. Infusionsoft creates an automated process so you have more time to focus on increasing sales and managing customer. Rather than taking care of several processes, you get a more streamlined system for better effectivity. 

To learn more about Infusionsoft click here. 


NEGATIVES  ~ Infusionsoft is expensive! The basic software costs $199 a month. Adding features like eCommerce and sales function will increase your cost to either $299 or $379 a month. On top of that, you most likely will  pay $1,999 for a kick-starter coaching package. 



The essentials which include Contact Management and Marketing Automation costs $199/month. Adding in Sales Automation or E-Commerce will cost you $299. The complete package costs $379 monthly.

The real estate powerhouse CRM: 

If you are doing a lot of Google ads and Facebook ads



Client Management - This software allows you to close monitor and track your client’s site visits and purchasing behavior.

Marketing Automation - Closely monitoring your marketing, from the first click to the closing payment.

Task Scheduling - Keeping track of your needs in one place

Lead Integration and Generation - This software is closely affiliated with 40+ sourced from Zillow, Trulia, Realtor, etc.

Predictive CRM - Automate lead distribution to send leads where and how you want.

Advanced website analytics allows you to track a prospective buyer, monitor team's engagement, customize product websites, and add features like mortgage calculator, home value estimator, etc.


Boomtown is easy to use. It is perfect for new agents to learn the business and organize the high volume of clients that come into your database. The mobile app is easy to use.


This platform is super expensive and if you have only a small team of agents, it can be hard to learn and use all the different tools.


BoomTown costs about $1,000 a month for one to three agents.

Commissions' Inc 


Intuitive Work Platform  - Commissions Inc features are easy to use, easy to call and email, can do seamless drip campaigns, and offer MLS integration so you can track what your contacts want in a home.

Team Management - Designed for big teams and brokerage, Commissions INC has an efficient and productive management team.


Commissions Inc has plenty of lead generating tools, and you can enjoy its various features at a good value. It has a great-looking, professional website. You can create landing pages without any additional price.


It can be confusing to use if you don’t watch the trainings. It’s also pretty expensive.


CINC costs $1500/monthly

Market Leader  


Lead management  - This popular program delivers training and best practice for generating new leads. ‘

Agent and Team Management - Market Leader is popular for its excellent training programs and for consistently aiming for a better user experience

Real-time, user-friendly interface

Listing management - This solution provides a monthly newsletter, multi-channel campaigns and campaign linking.


One of Market Leaders benefits is its ability to stay on top of its marketing game. It uses tools like the monthly newsletter to market to both buyers and sellers. These are sent out on a monthly basis.


Customer service needs improvement.


Monthly fee of $129.



Interactive Application - This software integrated a visual workflow builder in its email campaign.

Automated marketing  - Drip's automated process saves time, easily moves customers to the next phase of the process, connects data to another system, and

Improved subscriber engagement campaigns - Creates emails for targeted subscribers based on a certain profile.

Integrated solution - Drip connects multiple applications and solutions, allowing an easier and seamless transfer of data from one program to another.

Email management - Increases leads through effective emails and forms. 


Better client engagement. Drip's email marketing automation engages prospect better and efficiently.

Increase leads. This software boosts your lead campaigns and allows you to build a relationship with customers with minimal effort and at an affordable price.

Save time and effort. Creating and sending emails become easy and manageable with the help of Drip marketing. 


Drip’s user interface is not so easy to understand. It takes some time to learn and navigate the process, and that’s time away from my other tasks. 


Drip has a three-week trial that you can use for free. Its basic subscription for 2,500 subscribers costs $49/month or $41/month when paid annually.



Automated marketing and autoresponders.  Create automated email campaigns through the drag-and-drop campaign editor based on hundreds of email templates. Tag customers based on clicks and opens. Create customized emails, educational courses, lead enhancing campaigns, etc.

Email management. This software allows you to create and send professional emails and newsletters easily, tracks your email campaign, and ensures email are trusted by providers to make it your inbox safely. Its RSS/blog-to-email functionality automatically produces emails from your recently posted blogs.  

Subscriber management. Aweber increases your email list with mobile-responsive sign-up forms, collect and track information about your subscribers, and sends targeted emails to subscribers based on their information on the database.

Mobile friendly. Aweber email templates are responsive. It lets you track your email campaigns on any gadgets, be it a laptop, a tablet, or a phone.

Award-winning customer service. Get easy and friendly access and Aweber support anytime, anywhere through its live chat and email service.


Aweber is reasonably priced, is easy to use, and offers great support.

It has an easy-to-use marketing tool, which is great for beginners who have yet to hone their technical skills.

The Aweber simple interface is easy to manage and customize, and it also provides excellent tutorials to make this easy.


The main things that would prevent me from using Aweber are its relatively basic automation features and its somewhat outdated tool in creating a newsletter.


Aweber offers five pricing plans.

For hosting and emailing up to to 500 subscribers - $19/month

For 501 to 2,500 subscribers - $29/month

For 2,501 to 5,000 - $49/month

For 5,001 to 10,000 - $69/month

For 10,001 to 25,000 - $149/month



Easy to use CRM. RealtyJuggler has a friendly-user interface ideal for less technology savvy real estate agents. It allows you to make task lists, sends bulk emails and timely notices.

Lead tracking - This software allows you to track leads and gather information from all sources including Contact M, IDX, MLS, Tax Records, and more.

Professionally designed templates - Choose from 101 real estate flyer design templates that can be easily customized and printed in high resolution.

Affordable solutions - Realty Jugglers gives you a pocket-friendly software that answers your real estate marketing needs.

Mobile-responsive software - This program can be accessed anywhere and on any device with an Internet provider.


Realtyjuggler has a simple interface and is easy to use. Whether its sending emails, email tracking or managing contacts, it has all the basic features any agent would need.


Contact migration from your old CRM to Realtyjuggler is a challenge.

Price: Free trials for 90 days. Membership costs $99 a year

Top Producer 


Client Management - Store and retrieve data related to clients and properties. It also tracks company communication and stays updated about contacts and properties.

Streamlines workforce process  - Manage and all aspects of real estate from leads to closing. Integrates dates and other relevant information to calendars to manage schedules and priorities.

Listing Management - Stores and update property listings in the system and connect information on MLS and various listing services.

Email Management - This software allows you to send email in bulk. It features pre-designed email templates, social media integration, sign up forms, and more.


One of the things you'll like about Top Producer is you are able to customize the content. It has great closing coordination plans and you can easily personalize them depending on your client's needs.


Outdated software. It needs to be updated!

Price: Top Producer starts at $40/month.



Lead Management - Brivity uses behavior tracking to send targeted emails to its clients. It also allows for easy follow up.

Intuitive workplace management - Get all your business done in one place. From managing your team, listings, and leveraging your resources to stay organized and productive, you can all do it Brivity. Track your social media performance on dashboards. Impress your clients with its easy communication forms showing listings.

Referrals and repeat business management - Strengthen relationship with your clients through communication and delivering value.


Brivity allows you to organize your business efficiently by acting like a private assistant. It reminds you of what must be done, email clients, update client's account, and staying on top of your listing marketing pages.

It allows you to create a customized plan, then guides you in following the plan while doing your work. On top of that, it creates attractive web pages for your listings.


Brivity is relatively expensive when compared with other real estate CRM’s.

Price : Basic CRM starts at $99.99/month



This user-friendly solution is specifically designed for Realtors.

Marketing Automation System - This platform helps you manage your business efficiently, generate service reports, and achieve your goals better.

Contact Management - Organized and efficient way to create database of contact information, has all the details to help you get in touch with past clients and new leads. Set automated reminders to important dates.

Lead Management  - Features IXACT contact which makes lead capturing fully automated.

Sales Pipeline Management - Learn what you need in a glance through its visual graphs and charts.

Mobile-friendly. Take your office wherever you go. This platform can be accessed even on mobile.


Very easy to use and affordable.


Needs better integration with other platforms. Price is a little expensive.

Price : Free 5-week trial/ $33 a month

  • List Element

  • List Element

  • List Element

[Webinar] The Truth About Facebook Ads

I am in some top level mastermind groups and master classes where we learn what works on Facebook ads, Facebook marketing, and other social media platforms. 

We don't just learn what ads are working, we learn about human behaviorial psychology because we must understand what makes person click on your offer, fill out a form, call you, etc. 

We are currently learning about long form ads and video ads. Video is very compelling and works very well in ads. Long form has always worked in sales letters, news promotions, direct mail, and website content. It has worked for eons because human beings love stories. We are attracted to stories. 

The people I learn from and others in these masterminds who run BIG FB ad agencies, and work with Fortune 500 companies; know a thing or two about Facebook ads. Some of these agencies are running over 10 million dollars each month on ads. Some way more than that. 

I see the numbers, I see the breakdowns… it is first hand information. 

Now, this past week, I got an email from a person doing a Facebook Ads webinar for real estate agents. So out of curiousity I signed up for the webinar. I am happy I attended even though it was enough to make me gag. I like to see what someone selling to agents has going on. It was horrific. 

As I looked at the ads I could see right away how old fashioned the copy was, how fake and used car salesman style the graphics were, and how NOT to do your ads! 

This is the thing: 

If you really think people are stupid enough to click on hokey pokey ads that truly offer no value, and more so, that they will convert into buyers and sellers—- well—- I have some swamp land in Florida to sell you. 

Human beings evolve, they learn about marketing tricks, and they develop what we call, “banner blindness” towards ads. 

This guy's ads LOOKED like ads. 

Let's think about where these ads are showing up again… in someone's news feed. 

Facebook is NOT  a place where people are hanging out to see ads. They are there to see photos of their friends, share the news about their dogs and kids, etc. 

So WHY would you shove an AD in their face —- like— how is that working out for you? 

Yes, you will get clicks if you pay enough for those clicks and Yes, you will get some leads, but they will NOT be highly qualified leads. 

Think about it. It is human behavior. 

You need to get around 100 leads to get 1 good quality lead. 

But what if you could get 5 to 12 high quality leads each month from your FB ads? 

I don't know about you, but I would much rather follow up with 12 really good leads for  few months than to have to hunt down 100 poor leads and hope one turns into a good one. 

Join me as I show you in The Truth About Facebook Ads how to create your ads and the funnel that will actually work. 

DATE: Tuesday July 24, 2018

TIME: 11 a.m. Eastern Time 

WHERE: On my Website! 

REGISTER NOW to reserve your spot: 

( add link here – use a tracking link) 

When you register you will get a link to go to on the day of the event. 

We do try to record the webinars and most of the time there is no issue. 

However, we are in hurricane season, thunderstorm season and we do lose power. 

If that does not happen, we should be good for the recording, which you will be sent via email  a few days after the LIVE webinar. 

See you there! 

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