Webinar: SEO Update for 2021 and Beyond!

It is all going to come down to positioning and establishing your brand and authority online. 

Google has made some really big algorithm changes and getting feedback from Google reviewers which is being integrated into the AI to help the AI to pull up the best sites for the query. 

Don't miss this webinar if you own a website, if you blog, or ever want to be found online.

Google has made some huge changes in the way that they decide which websites and blogs will be shown on page one.

There are very important things you will need to add to your website and other places on the internet.

Google is constantly trying to figure out how to get spam and scammers off of page one.  A lot of the things they change creates work for us to do to stay in their good graces.

The only thing that is constant is change.

Discover what those things are and what you can do to make sure you comply and meet their new algorithm changes.

Find out how to establish yourself and your brand as trustworthy enough to be on page one.

The GOOD news is: YOUR competitors don't know what these changes are!

This webinar will give you the advantage of being able to outrank your competitors who do not follow the new best practices we outline in this webinar.

I will be sharing the steps you need to take in order to:

1. Comply with Google's new standards
2. Get to page one using Google's new rating measurements
3. Establish your brand on the internet so people will find you

Mark your calendar now for 20th of January, 2021, Wednesday, at 4 p.m. Eastern, 3 p.m. Central, 2 p.m. Mountain, 1 p.m. Pacific, and 9 p.m. London.

Click this link to get registered:

https://katerinagasset.com/SEO2021Webinar/KGBlog

Encore WEBINAR: 2017 SEO UPDATE on Wednesday at 3 p.m.

Bad News: Go To Webinar crashed when I was shutting down the webinar last week SO the recording did not work!
Good News: Because half of you who registered wanted to be on the call – we are doing another live webinar on this topic!

 

 

UPDATE: CORRECT LINK TO SIGN UP FOR WEBINAR: 

 

https://katerinagasset.com/SEOWebinar 

 

 

Do you want to know where SEO is heading in 2017? 

 

Have you ascertained any clues by your changed rankings over the last couple of months? 

 

Yes, one thing you can always be sure of and that is: 

 

SEO changes constantly! 

 

There is so much going on with the Google algorithms. 

 

Don't miss out on getting in the know of what you need to be working on in 2017. 

 

I will go over the changes  in the algorithm we have been seeing recently, 

the updates that Google is telling us they are going to be doing, 

and what is working for us in real estate! 

 

Click here on this link to go the webinar sign up page- 

 

2017 SEO UPDATE Webinar

 

After you enter your name and email address, you will be getting an email from GoToWebinar with our login details. 

 

The best way to view the webinar is on your computer- a desktop or a laptop. If you are going to use your phone, make sure you use the GoToWebinar APP that you can download for free from the Apple App Store or your smart phone app store. 

 

I will record the webinar but there is never a guarantee that it will work. 

 

If there is a technical glitch, then we miss out on a recording. It only has happened 3 times in my 7 years of hosting and teaching webinars. 

 

You have to be registered for the webinar to get the recording of the webinar. 

So even if you can't make the webinar live, make sure to register for the webinar now. 

 

Here is the link again to go register for the webinar: 

 

https://katerinagasset.com/SEOWebinar 

 

The webinar starts at 10 a.m. Eastern Time.  You are all welcome to join. 

 

At 11 a.m. I will move into the restricted access part of our webinar- this part of the webinar will be for Listing Experts Academy members, Fast Track SEO members, Website Clients ( if you ever bought a website from me) and my Virtual Assistant clients. 

 

During this session we will go over a really cool SEO ninja tactic you can add to your toolbox for SEO moving forward. 

 

P.S. The webinar account I am using for this webinar is Realbird's GoToWebinar account so don't get confused when you see any messages from Realbird. It is me. 

 

 

Attention Real Estate Agents & Brokers: Take Back Your Listings & Leads

If you are a real estate agent or broker you understand the power is in the listing. He or she who owns the listing lasts in this business.

With all new technology there are positives and negatives.

Technology helps us do more tasks however, sometimes we are either encouraged to use short cuts and sometimes we are just plain lazy and look for ways to get done faster and with less effort.

This happens with syndicating your listings on the internet.

What started out as a really time saving idea of having our listing syndicated to all the different portals on the internet  but ended up losing sight of owning our listings online.

In this Free Workshop you will discover:

1. How to own your listings online
2. How Google determines who owns your listings and why that is important
3. How to get more leads from your listings when they are properly marketed online

Click here to register for the workshop:

katerinagasset.com/webinar-take-back-your-listings-and-leads

The workshop is on August 25, 2016 on Thursday at  5:00 P.m. Eastern Standard Time

Make sure to register. Being in the webinar live is always the best experience.

However, I do understand life happens!

Make sure you are registered and then if you can not make it, I will post the replay for about 24 hours or so for you to watch or re-watch.

SEO is Back with a Vengeance!

SEO is back with a vengeance! We are seeing some amazing results on page one and page 2 with brand new websites and blog content.

Then I went back to older sites to see how they are doing and they also are showing up on page one.

Google made what most would think is an insignificant change not in their algorithm ( although Google is always updating their algorithm) but rather in the application of serving up the algorithm.

This little seemingly insignificant shift appears to be favoring those of us who are not huge brand names.

Before Google invented their zoo of animals, panda, penguin, pigeon- most of us were rocking it with our SEO. Then with the zoo animals being set loose to wreak their havoc a lot of people lost their income, their leads and their positions almost overnight. The winners through the zoo rotation were the big name brands.

The little guy, small business owners, real estate agents, dentists and marketers took a huge hit because even the past head huncho over at Google said they needed to clean up the ‘cesspool' on the internet and favor the big brands.

Over time the shift tended back again toward quality content and long form content. Then a very interesting shift happened that many people would not notice.

When I started the building the latest 3 websites for clients- we noticed there was a shift back to good content and keywords, so much so, that well, you will need to get on this Free webinar where I will show you what I am talking about and also tell you what we believe may be the reason we are getting these sudden boosts of page one rankings!

I ran a few tests on some brand new niche websites I am building for our real estate company and it held true again.

If you are in real estate- how would you like to rank ahead of Zillow?

If you are a dentist, how would you like to rank ahead of the big directories?

While Google favors big brands, I will show you what we see is happening where the small time brands are able to position themselves out in front!!!

I can’t wait to share what we are finding with you!!!

Please tweet this post to share this information on Twitter!

[bctt tweet=”SEO is Back with a Vengeance- check out this free webinar I just signed up for! http://KaterinaGasset.com/webinar-seo-is-back”]

Don’t forget to register for the Free webinar right now, then add to your calendar so you don’t forget!

Here it the link to get registered:

https://katerinagasset.com/webinar-seo-is-back/

 

Reminder: Fast & Easy WordPress Webinar is Tonight

Don't forget to register for this FREE webinar where I will be showing you how fast you can create landing pages, add content to your website in wordpress and a lot more.

 

The webinar is tonight at 8 p.m. eastern time. Save your seat now.

 

See you all later Wed 8PM Eastern (New York time)!

 

If you already registered there is nothing you need to do except get on the webinar!

 

If you have not registered for the webinar yet, Click here to register!

 

See you at the top!

Video Editing Tools to Make Your Videos Rock & Most Are Free!

What is holding you back from crushing it with video?

Video Tools To Rock Your Videos

Video is where it is at! If you are not creating videos by now, the ship has left the port but there is good news! There is still time to get on board! There are many video platforms however, I strongly suggest to use YouTube as your ma   in platform. You can read more about why video is so important to your business here.

How to videos are the most popular kind of videos  any business owner, real estate agent, mortgage broker, e-commerce, marketer can create. How to videos are the most popular of all videos to watch on YouTube. If you are too shy to be on camera- have no fear- you can screencast or talk while shooting video of what you are talking about. You can also do slideshows and narrate the content. The possibilities are numerous. Just take your first step!

YouTube Video Editor: Ranking high on my list of favorite video apps is the YouTube editor. The best thing about the YouTube editor is, it is free. Unlike many freebies, where you get what you pay for… YouTube editor is worth a lot more than free.

If you don't want to take the time to learn how to use complicated movie editing software on your computer ( that is, if you don't have a mac:)) then use the YouTube Video Editor.

You can add music that is approved by YouTube for your video as long as you are not monetizing your videos. (You can't have ads running on your videos when using the music by CC license from YouTube.) This saves you money and time from running around trying to find tunes you have permission to use.

Adding annotations and captions is easy. Now, you can link your YouTube videos together which is an amazing SEO technique you should be using. I teach how to do YouTube SEO in Fast Track SEO and in Listing Experts Academy. Find your training modules on your Facebook group files tab.

A new addition to YouTube videos is ‘cards'. Learn how to use the ‘cards' with easy tutorials free from YouTube. I will be creating more how to videos on all the new features inside of YouTube Editor. I am working on some YouTube editing video tutorials. Make sure you subscribe to my blog to get notified they are ready.

Here is a video we created for a new home subdivision of 70 homes that we listed in Port St Lucie Florida- our avatar is a baby boomer couple between 50 to 60 years old. When you watch the video you will be able to tell this is the market we are focused on. Always speak to your avatar:

Instagram Built In Video Tool: FREE– If you are creating videos on Instagram look no further than the app right inside of Instagram.

It is free and easy to use. It is similar to the Instagram photo editor so if you are used to using the photo editor it won't be hard to get the hang of the video tool.

Here is a tutorial on using video editing tools in Instagram I found on YouTube. It is short and to the point. https://youtu.be/-aUUyx-xa98 

Hyperlapse: FREE -I wrote this article about Hyperlapse. I love hyperlapse and have fun watching many videos done with this app.

Videos speak volume compared to blogging so I will show you how awesome Hyperlapse is instead of talking about it. This is one of the most beautiful hyperlapse videos created- The World is Beautiful by Seiswell:

We took a road trip from Fargo North Dakota to Mt Rushmore over to Cody, Wyoming then on to Yellowstone Park , down into Jackson Hole Wyoming and then ended in Salt Lake City, Utah. The ride was amazing and we took a lot of hyperlapse video along the way. 

StopMotion Studio: If you would like to add some animation to your videos this app for your iPhone and iPad might just become your favorite movie editing app.

Stop Motion Studio's whole range of unique features will help you create terrific stop action movies. Frame-by-frame editor, the timeline, the sound editor, green screen; where you can change the background of your scene like those in the studio production sets of movies and TV commercials.

It's user friendly, no complicated in-app tools, and it's so fun to use and share!

FlipaGram: This app can be downloaded free in the app store for your iPhone and can also be used on Android phones from Google Play and also from Amazon apps.

You can take your photos and create video slideshows, add music, use stop motion, Have I mentioned they have millions of music clips you can use? Oh yes, that is right, millions of music clips to add to your videos. Your Flipagrams can be featured in the social section of the app, share your Flipagrams right from your phones!

The Music Video Camera is a new feature that will enhance your storytelling experience. You can create music videos and lip sync to, again millions of clips! Simply choose a song from the library, or your own, and begin shooting your video with the live camera!

This is a versatile music/slideshow/stop motion app. Give it a try and watch your creative alter-ego at play.

Videohance: $2.99 App- This is an app for iOS devices. This app offers hundreds of HD special effects. 

You can adjust the “look” real time you are in control you can manage the settings, texture, light while you are shooting. Adjust authentic textures if you want that cool vintage vibe.

Cinemagram: $4.99 for iPhones and iPads. With this app you can add special effects to your videos! You can add effects like sparklers to your videos. You need to check this one out especially if you like to add animation style effects. While this is not animated, it is to me, easier to use because you just click on the effect you want.

Press-and-release video recording, on-the-fly linear sequencing and audio recording. It lets you play clips (Cinemagram term “cines”) in reverse, import images and videos taken from outside the app, use Instagram-like filters and exposure-enhancements to your vidoes, create manually edited loops, increase or decrease the video speed and release your projects as animated GIFs.

Creative animators or film makers make use of this app and the results are genius!

8mm Vintage: app is $1.99  for iOS devices is really fun. You can create vintage videos very quickly.  Let your imagination soar with this app. Just imagine using this app for historic homes in downtown areas!

Here is a music video was created with the 8mm Vintage app. Lana Del Ray's song has already had 231,672,810 views! Summertime Sadness, The film is offered in “10 grainy, discolored, dusted and aged films from different eras – 1920, Noir, 60s, 70s, Sakura, XPro, Siena, Pela, Indigo and Tuscan.”

The app includes a jitter button to make your retro film really look like film! This is a very clever feature. The app has some awesome filters too!

Here is another video shot with the 8mm Vintage app:

This is a very versatile collage video framer app allowing multiple cropped videos to be uploaded within the same frame. They can also be framed together with photos so that some slots in the grid show photos while others show videos. The degree of customization is so great that it even allows for multiple videos to be played simultaneously, or in a sequential order.

If you are wondering what app to use to make framed videos, or when you are the more versatile fresh type of film-maker try this app. You get to choose from wide range of frame options!

 

400 hours of video is uploaded to YouTube every single minute. Don't let that deter you from capturing your own audience on YouTube. Remember there is plenty of opportunity for you to gain a following and drive traffic to your websites by posting videos on YouTube.

 

I have written articles about YouTube stats so here is the short list: ​

• Over 50% of all YouTube video views are on mobile devices.
• Average time a person spends on YouTube is 40 minutes
• Music, Minecraft and Movies are the most searched terms on YouTube
• There are over 1 Billion YouTube active users!!!

 

Just for Fun! 

What is the #1 YouTube Video of ALL Time???

Psy’s 2012 hit ‘Gangnam Style' has over 2.4 billion views and it also became the first to reach that 2 billion mark.

This video almost broke YouTube. Engineers for the site had to update the maximum view limit from 2,147,483,647 to 9,223,372,036,854,775,808, or more than nine quintillion.

YouTube video is also great for SEO.  Thinking of learning more about how to SEO your websites, blogs and YouTube videos?

Check out Fast Track SEO. Text me at 561-502-1577 to learn more about how we can help you with your digital marketing strategies from DIY programs and courses to Done for You Total packages.

 

Real Estate Best Practices SEO

Real Estate Best Practices SEO

There are many different opinions on the SEO streets about how to apply your SEO to your real estate websites and blogs.   

There are some SEO steps that are universal which all agree are important:

1. Know your keywords
2. Write great content
3. Use on page SEO

a) Use your keywords in your title tag

b) Write a compelling description tag ( this is what people will compel people to click on)

c) Add at least one image to your post or page

d) Add alt 1 and alt 2 tags to your images

1. Be careful to NOT over use your keywords
2. Do use semantics and relative keywords in content
3. Be careful NOT to overdo your anchor text with your keywords

What most SEO experts don't tell you is that you not only need to write great content but you must know who you are speaking to.

You must know your avatar.

You must do the work to get down to the very deep essence and nature of your avatar ( your ideal client).

Check it out- connecting to your avatar works:

From Corinne Guest:

“Oh the deep psychology of it all. My Avatar just called! Another downsizing buyer and seller from a niche web site. It's amazing how this works.”

and then she said this: 

“Loving the phone calls. So much better than any other form of connection, it's when I can be me.”  

and she also said this about her Listing Experts Academy membership: 

“Wow, talk about break through. I just spent 3 hours doing the Avatar homework. Ok so I had some input from hubby but it was amazing to learn I am working with the wrong buyers 90% of the time. One of my avatars was for buyers, and when one called this morning, after a brief conversation, I fired her. She is now someone else's nightmare. The other 4 are for sellers and is going to make the next part so easy to follow through on.
Why did I not sign up for this program earlier…….??? I see more happiness in my future.”

Remember that when you sign up for Listing Experts Academy, Fast Track SEO with live training webinars are included in your Lifetime Membership. 

Text me to work with me: 561-502-1577. 

Try out my 3 free trainings that I created for Fast Track SEO: 

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

See you at the top! 

 

 

 

 

 

Fast Track SEO Free Video Trainings are Live

Fast Track SEO Free Video Trainings are Live

Did you get your #FastTrackSEO training videos?

My iphone text is buzzing with texts about what people are learning from my video trainings!

My email inbox is full of replies and compliments about the value people are getting from my video trainings!

This is SOO exciting!!!! I am so happy that my time and effort to help others get their SEO on is really being not just appreciated but used as well!

Here are some comments coming in:

Go here to get your free training videos:

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

 

There are 2 videos live right now just for you!

Don’t miss out because I am taking these down at the end of May!!!

 

If you missed your first video training, no worries, go to this link:

https://coachkaterina.leadpages.net/fast-track-seo-funnel-2-/

and you can click on the first video and the second video at the top of the page.

 

The third video will be ready on Thursday.

See you at the Top!

Fast Track SEO Free Training Video is Live Now!

Fast Track SEO Free Training Video #1  is Live Now!

Here you go! There will be a total of 3 free video trainings before we launch the course. Make sure you get in on all 3 of them.

Here is the link to the first of your free trainings in our pre-launch of #FastTrackSEO:

https://goo.gl/cEhBjq

You don't want to miss this free training.  This free training will no longer be available after May 25th so hurry and go watch it now!

This free training for the pre-launch of Fast Track SEO is on: Take your listings back.

How do you rank on page one when the ZTR's control the top spots?

Check out more in the free training video!

You must be in control of your listings. You are the listing agent and not only do you have a responsibility to your sellers to market their listings but you also have a responsibility to your own business to market your listings in order to not just sell them but also to get more listings and position yourself as the leader and top producer in your market.

The fastest way to gain some authority on Google is to apply best SEO practices to each of your listing addresses.

Check it all out here: https://goo.gl/cEhBjq

See you at the top!

 

#Fast Track SEO: Special Rates for Early Bird Notification members

 

#FastTrackSEO: Special Rates for Early Bird Notification members 

Be one of the first 50 people to sign up for Fast Track SEO when it launches towards the end of May and receive a $500 discount! 

Be one of the first 100 people to sign up for Fast Track SEO when it launches and you will be entered into a drawing for a one hour strategy session, one on one with me, valued at $600. 

Make sure you are one of the ONLY 200 people who will be in Fast Track SEO live webinars and live Q & A sessions. Yes, we will record the webinars but you want to be there on the webinar so you don't miss the live action! 

How can you be sure you won't miss all these exciting perks? Sign up right now to be on my Early Bird Fast Track notification list ~  this way you will be notified when we open the shopping cart and when you will be able to join Fast Track SEO.

Get on the list now: https://coachkaterina.leadpages.net/fasttrackwebinar/

 

The Early Bird notification list will be closing down soon in about less than 2 weeks so make sure you take action today and get on the list.  

 

Fast Track SEO modules will be packed with steps you can take fast and right away to start ranking on the search engines.  

Check out what other agents say about my SEO courses: 

“This post is one that applies to all real estate agents who are concerned about how they will improve business in 2015. This past year was a good one, and many did make more money than they expected. A small investment that will yield great rewards lies in this blog post. Read it and then take the next step and have a conversation with Katerina Gasset about which course she recommends for your level of experience with online marketing.

Mine was SEO to the TOP, and I'm so thankful to Katerina that I enrolled and was able to absorb some of her vast knowledge of SEO. Blogging is not a great expense, but if you are not approaching it properly, it's useless. Learn the basics and run with it. Learn the more advanced information and really reap the rewards. Katerina has it all, and she offers this information for pennies. Literally, in the full scope of this topic, it's pennies.

Start 2015 on the right track by investing in YOUR EDUCATION so that your business will grow and YOUR POCKETS WILL FILL!!! ” ~  Barbara Todaro – REALTOR® 

Get on the Early Bird notification list now: https://coachkaterina.leadpages.net/fasttrackwebinar/