Category Archives for "Marketing"
I am in some top level mastermind groups and master classes where we learn what works on Facebook ads, Facebook marketing, and other social media platforms.
We don't just learn what ads are working, we learn about human behaviorial psychology because we must understand what makes person click on your offer, fill out a form, call you, etc.
We are currently learning about long form ads and video ads. Video is very compelling and works very well in ads. Long form has always worked in sales letters, news promotions, direct mail, and website content. It has worked for eons because human beings love stories. We are attracted to stories.
The people I learn from and others in these masterminds who run BIG FB ad agencies, and work with Fortune 500 companies; know a thing or two about Facebook ads. Some of these agencies are running over 10 million dollars each month on ads. Some way more than that.
I see the numbers, I see the breakdowns… it is first hand information.
Now, this past week, I got an email from a person doing a Facebook Ads webinar for real estate agents. So out of curiousity I signed up for the webinar. I am happy I attended even though it was enough to make me gag. I like to see what someone selling to agents has going on. It was horrific.
As I looked at the ads I could see right away how old fashioned the copy was, how fake and used car salesman style the graphics were, and how NOT to do your ads!
This is the thing:
If you really think people are stupid enough to click on hokey pokey ads that truly offer no value, and more so, that they will convert into buyers and sellers—- well—- I have some swamp land in Florida to sell you.
Human beings evolve, they learn about marketing tricks, and they develop what we call, “banner blindness” towards ads.
This guy's ads LOOKED like ads.
Let's think about where these ads are showing up again… in someone's news feed.
Facebook is NOT a place where people are hanging out to see ads. They are there to see photos of their friends, share the news about their dogs and kids, etc.
So WHY would you shove an AD in their face —- like— how is that working out for you?
Yes, you will get clicks if you pay enough for those clicks and Yes, you will get some leads, but they will NOT be highly qualified leads.
Think about it. It is human behavior.
You need to get around 100 leads to get 1 good quality lead.
But what if you could get 5 to 12 high quality leads each month from your FB ads?
I don't know about you, but I would much rather follow up with 12 really good leads for few months than to have to hunt down 100 poor leads and hope one turns into a good one.
Join me as I show you in The Truth About Facebook Ads how to create your ads and the funnel that will actually work.
DATE: Tuesday July 24, 2018
TIME: 11 a.m. Eastern Time
WHERE: On my Website!
REGISTER NOW to reserve your spot:
( add link here – use a tracking link)
When you register you will get a link to go to on the day of the event.
We do try to record the webinars and most of the time there is no issue.
However, we are in hurricane season, thunderstorm season and we do lose power.
If that does not happen, we should be good for the recording, which you will be sent via email a few days after the LIVE webinar.
See you there!
What a journey this past year has been! Firstly, owning a virtual assistant company was never even on my radar much less on my goal list.
One thing I have learned over the years is to be aware of what doors God opens for me. He knows more about what I need to do than I do. He is in control. If I but choose to do his will, I will not go down the wrong path.
I like to be in control and I want to do everything on my own without reaching out to Heavenly Father. I pray for things that I want, that I know I want, and not for what he has in his plans for me.
Well, this virtual assistant company was a blessing. It was a gift from God. There is no other reason why I would acquire a company. So when the very clear advice came to me from the holy Spirit I knew this was the way I needed to go.
And how right that decision was!!!
The short video above is about half of our team. The ladies and gentleman in this video are in our Manila department. The Cebu department will be having their party in November.
I had faith that everything would work out. After all, if Heavenly Father wanted me to work my tail off in this company he would also make sure I was successful! I took a HUGE leap of faith in order to acquire, revamp, and grow this company.
Well, a year later and we have GROWN!!!! My how we have GROWN!!!
And to top it all off... we are successful beyond my expectations for a company being in business only one year. We have a lot of team members in the Philippines working part and full time.
My main financial goal I wanted was to not be in the red even in the first month in business and I wasn't!
My main client goal was to make sure our communication system was top notch and it is! We use Trello for our communication and our project management system! LOVE IT! Our clients LOVE IT!!!
My main team member goal was to make sure that each VA excels in their passions, in what they love to do. This way, we have specializations which brings higher quality output.
There is always room for improvement. Where I have been weakest is in the exact part of the business we do for all of our clients! My own marketing!
About 80% of my clients are referrals and past clients, website clients, coaching clients, etc. The other 20% are clients I meet on Facebook, in FB groups. I have been so blessed I have not paid for an ad yet and I am still so busy with new clients to onboard that I don't have time to market to cold leads.
My new goal for this quarter was to create the Get It Done For Me Virtual Services Facebook page! I did that this past weekend.
Please stop by the Get It Done For Me Facebook page and give it a like!
Click this link: https://www.facebook.com/getitdoneforme/
Who do you know who is ready to move their business forward by outsourcing their tasks?
Time to Delegate Your Tasks! Text me at 561-502-1577 to get Started!!!
Bad News: Go To Webinar crashed when I was shutting down the webinar last week SO the recording did not work!
Good News: Because half of you who registered wanted to be on the call – we are doing another live webinar on this topic!
UPDATE: CORRECT LINK TO SIGN UP FOR WEBINAR:
Do you want to know where SEO is heading in 2017?
Have you ascertained any clues by your changed rankings over the last couple of months?
Yes, one thing you can always be sure of and that is:
SEO changes constantly!
There is so much going on with the Google algorithms.
Don't miss out on getting in the know of what you need to be working on in 2017.
I will go over the changes in the algorithm we have been seeing recently,
the updates that Google is telling us they are going to be doing,
and what is working for us in real estate!
Click here on this link to go the webinar sign up page-
After you enter your name and email address, you will be getting an email from GoToWebinar with our login details.
The best way to view the webinar is on your computer- a desktop or a laptop. If you are going to use your phone, make sure you use the GoToWebinar APP that you can download for free from the Apple App Store or your smart phone app store.
I will record the webinar but there is never a guarantee that it will work.
If there is a technical glitch, then we miss out on a recording. It only has happened 3 times in my 7 years of hosting and teaching webinars.
You have to be registered for the webinar to get the recording of the webinar.
So even if you can't make the webinar live, make sure to register for the webinar now.
Here is the link again to go register for the webinar:
The webinar starts at 10 a.m. Eastern Time. You are all welcome to join.
At 11 a.m. I will move into the restricted access part of our webinar- this part of the webinar will be for Listing Experts Academy members, Fast Track SEO members, Website Clients ( if you ever bought a website from me) and my Virtual Assistant clients.
During this session we will go over a really cool SEO ninja tactic you can add to your toolbox for SEO moving forward.
P.S. The webinar account I am using for this webinar is Realbird's GoToWebinar account so don't get confused when you see any messages from Realbird. It is me.
If you are a real estate agent or broker you understand the power is in the listing. He or she who owns the listing lasts in this business.
With all new technology there are positives and negatives.
Technology helps us do more tasks however, sometimes we are either encouraged to use short cuts and sometimes we are just plain lazy and look for ways to get done faster and with less effort.
This happens with syndicating your listings on the internet.
What started out as a really time saving idea of having our listing syndicated to all the different portals on the internet but ended up losing sight of owning our listings online.
In this Free Workshop you will discover:
Click here to register for the workshop:
The workshop is on August 25, 2016 on Thursday at 5:00 P.m. Eastern Standard Time
Make sure to register. Being in the webinar live is always the best experience.
However, I do understand life happens!
Make sure you are registered and then if you can not make it, I will post the replay for about 24 hours or so for you to watch or re-watch.
SEO is back with a vengeance! We are seeing some amazing results on page one and page 2 with brand new websites and blog content.
Then I went back to older sites to see how they are doing and they also are showing up on page one.
Google made what most would think is an insignificant change not in their algorithm ( although Google is always updating their algorithm) but rather in the application of serving up the algorithm.
This little seemingly insignificant shift appears to be favoring those of us who are not huge brand names.
Before Google invented their zoo of animals, panda, penguin, pigeon- most of us were rocking it with our SEO. Then with the zoo animals being set loose to wreak their havoc a lot of people lost their income, their leads and their positions almost overnight. The winners through the zoo rotation were the big name brands.
The little guy, small business owners, real estate agents, dentists and marketers took a huge hit because even the past head huncho over at Google said they needed to clean up the ‘cesspool' on the internet and favor the big brands.
Over time the shift tended back again toward quality content and long form content. Then a very interesting shift happened that many people would not notice.
When I started the building the latest 3 websites for clients- we noticed there was a shift back to good content and keywords, so much so, that well, you will need to get on this Free webinar where I will show you what I am talking about and also tell you what we believe may be the reason we are getting these sudden boosts of page one rankings!
I ran a few tests on some brand new niche websites I am building for our real estate company and it held true again.
If you are in real estate- how would you like to rank ahead of Zillow?
If you are a dentist, how would you like to rank ahead of the big directories?
While Google favors big brands, I will show you what we see is happening where the small time brands are able to position themselves out in front!!!
I can’t wait to share what we are finding with you!!!
Please tweet this post to share this information on Twitter![bctt tweet=”SEO is Back with a Vengeance- check out this free webinar I just signed up for! http://KaterinaGasset.com/webinar-seo-is-back”]
Don’t forget to register for the Free webinar right now, then add to your calendar so you don’t forget!
Here it the link to get registered:
Case Study- This is the case study of one of my client's brand new websites. When I build a website for a client the first thing we do is go over their keyword strategy and get to know their avatar and if it is a local business, their geo tags and terms as well as do a study on their competition. This session takes a little over an hour or so.
In this study my client, Rhonda is a broker and owner of a boutique real estate brokerage in a highly competitive market in Northern California.
We build websites as they are already published on a server and have wordpress installed. Then I take some time to come up with the best way to connect to the client's avatar, a study of color, design, focal points and call to actions.
I started this site about 3 weeks ago. As soon as I start the site I want Google bots to start crawling the site and I want them to keep coming back during the building stage. And they do.
This is what Rhonda's website looks like right now:
Within just a few days her site was indexed. It took about 2 weeks to get the site to be on page 1 and page 2 for her 5 sets of keyword phrases, we were only focusing on 3. For this keyword phrase, 3 weeks ago she was on page 2 for her brand new website.[bctt tweet=”SEO is still alive and ranking on Google can still be done! “]
Now one week later, she is on page one on Google! Check it out. If you like what you see, we can help you with a brand new website and hopefully your site will rank this fast too!
For one of the tougher competitive keywords she has spots # 2, 3 and 4 on page 2! This is so exciting!!! I love it when my clients get surprised like this. Even though I put a plan into place, I had no idea that she was going to rank this fast.
In fact, I was not even going to check the SERPS so soon. I can't really remember what we were discussing when I thought I would check the SERPS. It was a wonderful surprise!
So with the next website I am building– I thought, hmmm, maybe we can keep on this roll! And sure enough! We are! The next case study is having the same kinds of results which I will share in another post!
Within 3 weeks she has moved up the Google Ranks and all of her 5 sets of keyword phrases are now on page 1 on Google except one! Not only that since she is a real estate broker she has some pretty tough big boys to go up against like Zillow. However, we know how to beat them. We also know that she wants to get listings, so some of our target keywords are words that a sellers would type in to Google.
For seller keyword phrases we got her on page one on Google in the #7 and #8 spots – in just 2 weeks of doing that particular content on her brand new website. This is amazing for her since her old site did not rank for any of these keywords.
And in her niche, it is very competitive! We have some other heavy duty competitors with pretty good SERPS positioning. We looked for the holes in their SEO and flew in right under their radar!
Here is another tough keyword phrase that is popular to compete for and she was on page 2 last week and now is on page one on Google!
Text me to work with me at 561-502-1577. If you need references for further comfort, let me know, I have those too!Text Me To Work With Me 561-502-1577
Free Webinar: Using Trello for Projects | Management | Organization and more.
Trello is free. Please use my invitation link here:
This is one of my most requested tutorials. I created some video tutorials on using Trello. They are among my most popular video tutorials. Based on these requests I decided to offer you a webinar to show you live how we use Trello.
Trello is a very visual organization app. If you are a visual person you will fall in love with Trello. If you like to work fast and easy… all my webinars are about systems and apps that make your work faster, more efficient and not rocket science.
There is so much you can do in Trello and now, even better, you can use Zapier with Trello to streamline even more tasks.
I use Trello for contact management, travel trips, website creation planning and executing, project management, homeschool records, house inventory, recipes and menus complete with shopping lists, Christmas planning and gift logs and so much more. I run nearly my entire business on Trello.
This will be a live webinar. I will not have slides as this is for hands on learning. You will want to make it to the live training so you can follow along. I will record the webinar but as always, if a technical problem occurs, there is no guarantee the recording will work. So it is always best if you can attend the webinar live.
The webinar is on Wednesday January 27, 2016 at 8 p.m. eastern standard time.
Please share this on twitter:[bctt tweet=”Free Webinar: Using Trello for Projects & Organization in biz & personal life,”]
You will get reminders the day before and an hour before you webinar starts from GoToWebinar.
Go here now to get registered:
Also, in the comment section below please comment on what you want to learn in Trello and I will do my best to add that to the webinar. If I don't know the answer, I will find out.
We will also have a question and answer session all during the training, so bring your questions about Trello!
Don't forget to register for this FREE webinar where I will be showing you how fast you can create landing pages, add content to your website in wordpress and a lot more.
The webinar is tonight at 8 p.m. eastern time. Save your seat now.
See you all later Wed 8PM Eastern (New York time)!
If you already registered there is nothing you need to do except get on the webinar!
If you have not registered for the webinar yet, Click here to register!
See you at the top!
Speed Hack Your Way to a Gorgeous WordPress Website- Free Webinar! No coding skills required. So easy a 5th grader can learn how to do this.
Join me for another Free webinar! I hope you are getting a lot out of my free webinars.
January 13th at 8 p.m. eastern time I will be hosting and teaching a free webinar.
Go now to register for the webinar: https://katerinagasset.com/wordpress-ninja-moves-with-thrive-themes
I am going to show you:
We only have an hour together so I will show you as much as I can in that hour.
We will have a short Q&A after the webinar if there is something in particular you want me to show you.
This is going to be an online live training so I won't have any slides. I won't be walking through any slides. It is all hands on live on the wordpress platform.
I will record the webinar and send out the replay but there is no guarantee that this will work. As always, we will have the recording as long as there are no tech glitches in regards to the recording. I highly suggest you be live on the call for this webinar.
I also advise that you access the webinar from your computer or laptop and not on a mobile device because I will be using my mouse and pointer over my screen and this does not always come out on your side in the best way. You won't be able to follow along so well on a mobile device.
I recommend you to open up a new window on your computer and have your wordpress site dashboard open in that window so you can follow along.
I highly recommend that you get Thrive Themes at http://KaterinaGasset.com/ThriveThemes. I am an affiliate and greatly appreciate you using my links to get your Thrive Themes membership. You don't need to have Thrive to attend my webinar but the tools we use are all in Thrive.
I am excited to share with you more of my speed hacks! I am all about the speed of which we can accomplish a task. Benchmarks are meant to be improved. The only way I can get all this done is 1. speed at task and 2. creating systems to delegate and 3. outsource my systems to my virtual assistant team. This is how you master your time and get things done.
See you soon!
Can you believe it is already the end of the year? Where did the time go? It seems like it was only yesterday when we planned out 2015!
Join me on December 30th for a free webinar: Strategies for Success in 2016.
What is working and what is not working in your business? Where are the bottlenecks?
What is holding you back from reaching your goals?
How do you set your goals and what are your business goals for 2016?
Did you reach all of your 2015 goals?
If you did not, how far off the target were you? Do you know why?
If you met your 2015 goals- could your goals be more aggressive?
What are your good, better and best goals to reach for in 2016?[bctt tweet=”Strategies for Success in 2016 – free Webinar! “]
How much time do you spend in planning stages for your business?
What are the systems you have in place for scaling your business and executing your tasks?
How much time do you spend on admin tasks in your business?
We have a lot to cover in a one hour webinar! Come join us as I share with you the success strategies to implement in your business for 2016!
December 30, 2016 at 8 p.m. eastern time. Click here to register.
After you register please pay attention to where you go after you register. After you register, you will be landing on a thank you page from my website. On that thank you page- it has instructions.
There is a pdf with some tasks for you to do before the webinar and some materials you should have at the webinar. This will help you get the most out of your training. However, if you forget or don't have time, please come to the webinar anyways.
See you at the top!