Attention Real Estate Agents & Brokers: Take Back Your Listings & Leads

If you are a real estate agent or broker you understand the power is in the listing. He or she who owns the listing lasts in this business.

With all new technology there are positives and negatives.

Technology helps us do more tasks however, sometimes we are either encouraged to use short cuts and sometimes we are just plain lazy and look for ways to get done faster and with less effort.

This happens with syndicating your listings on the internet.

What started out as a really time saving idea of having our listing syndicated to all the different portals on the internet  but ended up losing sight of owning our listings online.

In this Free Workshop you will discover:

1. How to own your listings online
2. How Google determines who owns your listings and why that is important
3. How to get more leads from your listings when they are properly marketed online

Click here to register for the workshop:

katerinagasset.com/webinar-take-back-your-listings-and-leads

The workshop is on August 25, 2016 on Thursday at  5:00 P.m. Eastern Standard Time

Make sure to register. Being in the webinar live is always the best experience.

However, I do understand life happens!

Make sure you are registered and then if you can not make it, I will post the replay for about 24 hours or so for you to watch or re-watch.

Listing Experts Academy RELAUNCH is now open!

Listing Experts Academy RELAUNCH is now open! 

I am getting amazing feedback from the core video trainings I put together for you prior to the relaunch of Listing Experts Academy. 

From Barbara Todaro: 

“Katerina, you have no idea how excited I am that I have your modules and other information about listing and marketing listings….after seeing the amount of information one gets from participating in your Listing Experts Academy, I decided it was NOT equivalent to a Masters program but rather very close to a PhD in this area…. thanks again, Katerina….the material will give me a real “workout”….”

In case you have not signed up to receive your 4 videos I made for you- go here now to start watching: 

http://www.listingexpertsacademy.com/esignup/

Here is what you will be learning inside of the 4 training videos which you can access without a credit card: 

Video 1: The 4 Core Essentials of a Top Listing Agent

Video 2: How to become an Authority in your Niche 

Video 3: Tech Savvy Agents get more listings and you can too! 

Video 4: Moving forward- what your lifetime membership in Listing Experts Academy includes.

After you sign up for Listing Experts Academy you will have access to my private Facebook group for members only which is a huge support group where you will learn a lot and be able to ask questions. I am in the group every day helping to answer your questions. 

You will also have access to all the Listing Experts Academy core modules from our last live sessions which were all recorded. This will give you a great head start for when we start our relaunch of the live sessions. 

You will also have access to your main bonus course which is Fast Track SEO! This is a very in-depth SEO course which will change the course of your online marketing. Just ask anyone who has completed these courses. 

Listing Experts Academy will be all live webinar trainings for 9 modules plus Question and Answer sessions over the webinar platform where you get to ask questions. All these will be recorded so long as we don’t have recording issues with the gotowebinar platform, which has happened on occasion but not very often. If we ever have a recording issue I will redo the main module by screencast and the post the module however the Q& A part obviously would be lost. I have 3 people recording the trainings so 99% of the time we end up with a recording. I just like everyone to be aware that technology glitches can and do happen. 

Yes, there is a lot of content because I believe in under-promising and over-delivering. 

No, you don’t have to do it all. One of the perks of being in Listing Experts Academy is being able to hire the virtual assistant team I trained to do all the tasks in Listing Experts Academy. If you are a busy broker or team leader or a solo agent you will get the systems to delegate to the team. 

In order to be a successful real estate agent in this technology age of doing business I can not stress enough how important it is for you to gain some type of online marketing knowledge. You must make the time. 

At the very least you must do your avatar work, know your target niche market and keywords and then map out a strategy to get your online marketing up and running correctly and efficiently. 

The core course training in Listing Experts Academy consists of:

• Module 1: Avatar Deep Training

 

• Module 2: Niche Markets Deep Dive 

 

• Module 3: Listing Presentations 

• Module 4: Expired Listings 

• Module 5: Open Houses 

• Module 6: Branding 

• Module 7: Reputation Management 

• Module 8: Mental Triggers 

• Module 9: Bonus Training: Facebook Marketing 

To find out more about each of these modules please watch video #4 in your training videos. 

Every Listing Experts Academy member also receives my Fast Track SEO course which replaced my SEO To The Top course. This course will work for newbies to experienced bloggers and SEO knowledge.

From Stephanie Anson, Broker: 

“When google required all websites to be mobile friendly I missed the deadline to convert my site for several months.  

Due to this delay in making the necessary changes to a mobile friendly theme and update my SEO, I fell from page 1 to page 3 on google.

I was very behind on SEO updates and retook Katerina Gasset’s SEO webinars and applied the recommended changes to my site.  It took me about 12 hours to clean up the site, fix the SEO and get rid of what might cause google to flag my website (what was previously considered optimal for rankings). 

It took about a week after the changes that it went from page 3 back to being in the top three on page 1.  It just shows how a little bit of dedication and applying the correct techniques Katerina teaches to rank once again!  Thanks Katerina, I am a fan for life!”

You also receive surprise bonus trainings. I love to surprise my members with relevant listing experts content. Some of the bonuses are YouTube SEO and Image SEO. 

Just a couple days ago I had this strong impression to add a bonus training to Listing Experts Academy which is: Blab and Periscope for Real Estate. So I am now adding that bonus training to be included in the LEA course.

There are only 21 seats remaining because there were 2 agents who jumped on board right before the doors opened. I only allow 23 new members in live webinar settings so that you each can feel like you are being paid attention to. Then 

Sign up to watch your free training videos here: 

http://www.listingexpertsacademy.com/esignup/

Then watch your email for the delivery of each of your 4 videos. They come every other day in your email inbox. So please check! Don’t miss out on any of these videos! 

When you get to the fourth video you can sign up for Listing Experts Academy. There will be a button to click to sign up on the 4th video web page. 

I look forward to seeing you in class! Teaching is my passion and making a difference in the lives of others is my life’s work. Watching the members grow really brings a smile to my face and a tear to my eye. I wish each and every one of you the wildest and best success you are designed to achieve! 

See you at the top! 

 

Discover How You Can Be a Top Listing Agent in Your Market

Discover how you can be the top listing agent in your market! 

I created a series of 3 FREE training videos for you to learn the 4 core essentials of a successful listing agent. 

We will go over the new changes in the real estate landscape and how you can establish yourself as an authority and position yourself in your niche to not only survive the changes but to thrive. 

You will also learn the 2 killers to your success as a listing agent in the new real estate landscape. 

Click here now to get your 3 free training videos:

http://www.listingexpertsacademy.com/signup/

This series of FREE video trainings is for you if: 

• You are a buyer’s agent shifting into becoming a listing agent
• You are a listing agent who understands the power of the internet for your business

• You are an agent moving up in price ranges of listings to earn more income with less sales 

• You are an agent with no experience in SEO or internet marketing but understands the real deal that the internet is the future of real estate and so is ready to learn and apply effective strategies

• You are a tech savvy agent who wants to get more listings from online positioning 

• You are a broker who want to offer technology to your agents to stay ahead of your competitors 

• You are an agent moving into a new geographical area 

• You are an agent determined to become the authority in your market niches! 

In the 3rd video after the training I will explain what we do in Listing Experts Academy and all the upgrades to this one of a kind training program. 

This is very exciting as we get ready to RELAUNCH the LIVE webinar trainings in Listing Experts Academy.

On October 8th at 10 a.m. the doors will open for Listing Experts Academy for a very short time!

Because these are live webinar trainings that we will be starting..

I am limiting the number of new members. I will only allow 23 new members to join us in our best academy ever, Listing Experts Academy.    

There is no other training like this specifically for listing agents in the real estate industry. 

Listing Experts Academy was created for real estate agents who want to get more listings from their: 

• Internet marketing 
• Listing Syndication 
• Listing Presentations 
• Expired Listings 
• SEO and Social Media 
• Press Releases 
• Dominating your market niche 
• Becoming an authority in your market 
• Reputation management 
• and more… 

Traditional marketing is on its way out and internet marketing and positioning your brand is where the future of marketing is going. Content marketing is the fastest growing occupation and the most requested hire of companies today. Content marketing services charge between $3,000 and $20,000 per month for small to mid-size companies. So for a solo real estate agent you are looking at about $3,000 per month. This is on the low side. 

So moving forward you have 2 choices- hire a content marketer in-house or outsource the work OR learn how to do this work yourself and then delegate the parts of it that make sense to outsource. 

I am so excited to share these 3 free videos with you and hope you gain a lot of knowledge from them!

Go here now:http://www.listingexpertsacademy.com/signup/

 

RealBird Webinar REPLAY – Did you miss the RealBird webinar?

RealBird Webinar Replay- Did you miss the RealBird webinar? 

We had an awesome turnout with almost 300 people registered for the webinar on a busy spring morning!

               

In case you registered but could not make the webinar- Gabe sent you all the recording via email. So check it out. 

If you did not register you can still have one last chance to watch the replay of the webinar. 

Go here: https://coachkaterina.leadpages.net/realbirdreplay-/

This webinar is sure one you don’t want to miss if you are interested in taking back your listings and marketing on the internet for sellers and buyers. 

Learn how to take control of your own listings so that you can get credit where credit is due. 

RealBird is a great partner to real estate agents because they are not a middle broker or a lead syphoner. All your leads go directly to you in your email inbox. You only pay $99 per year for RealBird- you can not go wrong! 

You get all the single property websites you need for your listings in that one low price plus home search and widgets to put on your posts and blogs. You can also now get SMS which is working awesome to drive leads into your funnel. 

My webinar is packed full of great tips and actual step by step guides on how to marketing your listings on the internet. 

Make sure you don’t miss your chance to watch the webinar. 

Yes, it is an hour of your time and your life- invest one hour into your business… I promise… you will be glad you did! 

Again, here is the link to watch the webinar: https://coachkaterina.leadpages.net/realbirdreplay-/

Make sure that you watch the webinar because there will be a pop up message about a HUGE discount for #Fast Track SEO available to you. During the webinar I explain what you need to do to get in on my newest launch- #Fast Track SEO. 

See you at the top! 

Realbird Webinar- Guest Speaker- Katerina Gasset 2015

RealBird Webinar- Guest Speaker- Katerina Gasset for April 22- 2015 at 11:00 a.m. – 12:00 p.m. Eastern Time 

I am going to be the guest speaker on the Realbird webinar on Wednesday April 22, 2015.     

 

 

ListHub Listing Agreement Ends With Zillow

ListHub Listing Agreement Ends With Zillow 

The contract that Zillow has with ListHub expired on April 7, 2015. 

ListHub has had a contract and provides the data to the big Z of all of our listings. 

Move.inc who operates Realtor.com owns the listing syndicator, ListHub. 

Move.inc was acquired by News Corp in December. 

Right now the big Z gets a few hundred thousand listings out of the 3.6 million that are displayed on Z now. 

They have been getting the listings fed to their site since 2011 through ListHub. 

The contract is not going to be renewed. A spokesperson for Z said that they are going directly to the MLS participants and brokers to get the data feeds and they are building their own listing syndication tool. They plan to get more listings from our MLS providers. 

Florida REALTORS magazine reports: 

In a statement, Move Inc. said that “ListHub has been negotiating in good faith a new listing distributing and reporting agreement with Zillow on terms that reflect the best interests of the brokerage industry. As communicated in public announcements, Zillow decided to end those negotiations and announced the launch of their own platform. Zillow chose their own route for their business model and interests.”

Z does not see any issues with converting the data over to the Data Dashboard broker feeds since many of the listings that will get shut off are those in large urban sectors. The only ones that they think might not get pulled in are some rural areas. 

You can see where each side stands. We have said in the past that the business model of z was to create their own model.  I think that many of the things that they “said” are going to be different than what they are going to end up doing. Something to think about…

Instagram Releases Hyperlapse App – AWESOMENESS!!!

Instagram Releases Hyperlapse App- Awesomeness!!! 

Instagram just released their new stand alone app called Hyperlapse. This is like have a $15,000 Steadicam and tracking rig all rolled into one app. No longer do you need expensive over the top video equipment! 

And Hyperlapse is FREE! 

Now with your iPhone you can create tracking shots and time lapsing with fast forward style speed. 

Thomas Dimson who works in Instagram’s data department was inspired by a movie he had seen that showed people time lapsing from all around the world. Here is the gif of that movie over at Wired.com. 

He approached Karpenko who had created the first- ever- image- stabilization technology. But how to put all this to use in a small iPhone? Large movie studios could use this technology but it just seemed quite far fetched for smart phone users. This is SUPER complicated technology that we all take for granted. I don’t think we give much of our technology much thought. 

These two guys from Instagram created the most amazing video app to date. 

Check out the app in motion below: 

All you have to do is to click record, then choose the speed you want your video to run on, there is an easy slider for that. Then you can share the video directly to Facebook or Instagram! 

This is so cool. I don’t know if you have ever tried time lapsing video but it is NOT easy! With this app, you will see the world in a whole new way! 

The other feature is the amazing stabilizer this app has. You can see the side by side of videos and see how much this helps in your final production of video. 

Imagine filming one of your listings and moving from panning in with a slower shot and then moving into the speed 2x up to 12 x speeds to super speed by time to keep the attention of your viewer as you are filming the street on the way to the house.

I have seen this done in high end luxury video that cost a lot of money to produce.

Now you can do this with a free app and an iPhone from iTunes Store.

How Come My Own Listings Don’t Show Up On Google On My Own Site?

How Come My Own Listings Don’t Show Up On Google On My Own Site? 

We have received several emails this week with this question from agents and brokers. 

This is a great question with the answer being relative to each particular situation. 

This is a tough question to answer if you can not also add details about your website and what you are doing with your listings to get them to show up on page one on Google.

You can not simply add your listing to your website and somehow magically your website with that listing suddenly appear on page one. SEO does not work like that. Also, you most likely are NOT manually adding your listing to your website. 

First, I would like to start off by addressing a couple of things that need to be taken into consideration. 

As far as listing exposure goes- the more the better. So at the end of the day it does not always matter if it is you or someone else that is on page one with your listing. The sellers don’t care. They just want their listings on page one – which they are if you do an address search – IF- you have syndicated your listing. 

But if you are using YOUR listings on page one to GET MORE LISTINGS- it does matter. Using the evidence that your website shows up on page one on Google in your listing toolbox works in getting more listings. 

With the onset of tough competitors in the internet space- the big ZTRs- it becomes even tougher to get to the top of page one for the listing address. 

In most cases, it is not worth the effort, the time and the money you would have to invest to compete against the big boys for your own listing addresses because by the time you do all that, your listing most likely will be sold. 

You have to weigh ego versus highest and best use of time and resources. 

There are WAY better keywords to go after that you CAN rank on page one with your listings for that buyers actually are typing into the search box, ( that is a different subject). In fact, with the right SEO steps you can dominate 7 out of 10 spaces on page one on Google for keywords that sellers type in to search for an agent to list their home. 

Right now, we will focus on the question on why your website does not show up for listing address on page one. 

The first and most important factor in Google’s algorithm is “AUTHORITY”. It works to find what it considers based on programming metrics and rules what is the website with the most authority for any given keyword phrase. 

What creates “Authority”? TRAFFIC. 

Traffic is the main measurement that the algorithm uses to determine authority. 

So you then ask yourself: for my listing address- who gets more traffic to their website, the BIG Z or little ol’ me? 

The next factor that Google looks at is the popularity contest. 

He who has the most links wins that contest if those links are quality and/or social. 

In both of those 2 categories the majority of real estate websites don’t hold a candle to the big boys who now control those top spots for listing addresses. 

The linking campaigns that I know of that consist of quality links can not be bought by the hundreds like the old days. Most of the time, manual linking campaigns are the only ones trustworthy enough to deploy with your site. Those are expensive. 

How does Google determine which site is more popular than another? LINKS 

Check your competitors to see how many links they have compared to you and what is the trust factor of those links? How relevant are those links?

Then there is the issue of WHO owns your listing as far as the search engines like Google go. 

If you did not follow the steps in Listing Experts Academy’s Listing Syndication module– you most likely do not own your own listing data according to the search engines. 

When Google picks up the data of your listing- they don’t see that you are the listing agent- that is not even a part of their algorithm. Their programming determines who owns that data through original posting on the internet. He who put it there first which is actually determined by who is indexed first is considered the original content provider. 

If you simply go through the motions of adding your listing to your MLS and then auto syndicate your listing- guess what- you just gave up your online ownership of your data. That will NOT help you with your SEO. You are depending on your IDX to pull in that feed from the MLS to your website. SO your listing is REALLY NOT on your website! 

Unless you have blogged about your listing with photos and video and placed that on your website, you do not own any info about your listing according to the search engines. 

Now, there are some places where you can have placement of your listing on page one on platforms that have proven to be very powerful and have a lot of traffic and are NOT the big ZTRs. Realbird is one of the them. ActiveRain is another one. YouTube is yet another one. 

If you are looking to attract more buyer leads from your listings- be sure to do your keyword research to find other ways besides just the address of your listing. After all, not many buyers actually know the address of your listing when they search for a home. 

In my opinion it is best to be ranking for the following in this order: 

1. Brand ( not your brokers unless you are the broker)

2. Keyword phrases that sellers search for 

3. Neighborhoods – market reports, etc. 

4. Avatar centric keywords 

There is much to do in all 4 of those areas. If you are a Listing Experts Academy member make sure you know who your avatar is, retake the modules on speaking and discovering your avatar. This is where most agents fall short in having a real dialogue online with the ideal customer.

There are over 35 steps to properly syndicating your listings. To find out more…
Check out Listing Experts Academy.