Category Archives for "Listing Experts Academy"
No matter what NAR and media try to tell us, your local markets are what speak to you in the business of real estate.
For years now, NAR and other housing advocates have been using their bull horns to announce how we all must learn how to work with Millenials.
Dozens if not hundreds of articles appeared for years in industry magazines and online with tutorials on how we have to learn how to communicate with the Millenials because they are going to be largest home buying generation ever.
Fast forward to reality: in many markets, this has not translated into the number of projected transactions.
See the thing is… many Millenials care more about buying Avocado toast at $19 and Starbuck’s coffee at $ 5 a pop than they do about buying a house.
Just as with all generations, millenials come in two types, those that have the money to buy a house and those that don’t.
The lessons the Millenials did learn from watching their parents buy houses they could not afford and then lose those homes to foreclosure was maybe ,just maybe, buying a house is not worth all that stress. Maybe if you really can not afford to live your life the way you want to live your life and own a home along with it, maybe not buying a home is the better option.
For Millenials who don’t have the money to put down as a down payment, many of them moved in with their parents after they graduated from college. There are those who perhaps are single moms trying to support their kids and need the support of their own parents just to get by.
There is no judgment here.
What is important to one person may not be important to another person.
When I was growing up, owning a home was what you did to prove you are a responsible adult. But if you don’t want to own a home, why should you be made to feel as though you have to just to be called a mature adult?
Where does the Avocado toast story come from?
There is a real estate developer in Australia who is upset that millenials are not buying the real estate he is building because they spend their money on Avocado toast. He was on the Australian version of “60 Minutes” and his story has become viral.
So what he is offering the Millenials is: free avocado toast for 12 months if they will buy his 2 or 3 bedroom townhouses.
A lot of older people think that the priorities of young people are messed up. Well, young people are that, they are young. They may not at this time fully comprehended the fact that every choice has a consequence. But it is still their choice.
Instead of spending all the money the media and NAR, etc did trying to get real estate agents to understand how to sell a millenial a house, maybe that money would have been better spent in research on why they think the way they do, what drives them to make the decisions that they do.
For many Millenials, they say they want to enjoy life without the stress they see their parents live through. They want to be able to move around, be mobile, and not stuck with a house payment for 30 years.
The best research was right in front of our eyes. One of the things the politicians were counting on was that they could mandate young people to buy health insurance. They worked tirelessly barking up the wrong tree. They even created media and videos to try to reach the young people and get them enrolled into the Obamacare. It fell on deaf ears.
The majority of the young people do not have any interest in buying healthcare. I am not saying this is right or wrong. What I am saying is, they are not thinking about health insurance. Youth don’t think about the future in those terms.
This huge miscalculation which only proved how out of touch the government is with young people, was one that anyone who is trying to figure out this generation could have seen coming.
There will be millennials that buy homes but not anywhere near the projections from several years ago.
So if you are in a market where there are a lot of Millennials maybe you can offer to buy them a year supply of Avocado toast if they buy from you.
If you are a real estate agent or broker you understand the power is in the listing. He or she who owns the listing lasts in this business.
With all new technology there are positives and negatives.
Technology helps us do more tasks however, sometimes we are either encouraged to use short cuts and sometimes we are just plain lazy and look for ways to get done faster and with less effort.
This happens with syndicating your listings on the internet.
What started out as a really time saving idea of having our listing syndicated to all the different portals on the internet but ended up losing sight of owning our listings online.
In this Free Workshop you will discover:
Click here to register for the workshop:
The workshop is on August 25, 2016 on Thursday at 5:00 P.m. Eastern Standard Time
Make sure to register. Being in the webinar live is always the best experience.
However, I do understand life happens!
Make sure you are registered and then if you can not make it, I will post the replay for about 24 hours or so for you to watch or re-watch.
Free Webinar: Using Trello for Projects | Management | Organization and more.
Trello is free. Please use my invitation link here:
This is one of my most requested tutorials. I created some video tutorials on using Trello. They are among my most popular video tutorials. Based on these requests I decided to offer you a webinar to show you live how we use Trello.
Trello is a very visual organization app. If you are a visual person you will fall in love with Trello. If you like to work fast and easy… all my webinars are about systems and apps that make your work faster, more efficient and not rocket science.
There is so much you can do in Trello and now, even better, you can use Zapier with Trello to streamline even more tasks.
I use Trello for contact management, travel trips, website creation planning and executing, project management, homeschool records, house inventory, recipes and menus complete with shopping lists, Christmas planning and gift logs and so much more. I run nearly my entire business on Trello.
This will be a live webinar. I will not have slides as this is for hands on learning. You will want to make it to the live training so you can follow along. I will record the webinar but as always, if a technical problem occurs, there is no guarantee the recording will work. So it is always best if you can attend the webinar live.
The webinar is on Wednesday January 27, 2016 at 8 p.m. eastern standard time.
Please share this on twitter:[bctt tweet=”Free Webinar: Using Trello for Projects & Organization in biz & personal life,”]
You will get reminders the day before and an hour before you webinar starts from GoToWebinar.
Go here now to get registered:
Also, in the comment section below please comment on what you want to learn in Trello and I will do my best to add that to the webinar. If I don’t know the answer, I will find out.
We will also have a question and answer session all during the training, so bring your questions about Trello!
IMPORTANT: How to create graphics for your blog and social posts super fast
I don’t know why I did not notice, so sorry.
The time for the webinar is today at 2 p.m. eastern time,
that will be 11 a.m. pacific time.
If you already registered there is nothing you need to do except get on the webinar at 2.
If you have not registered for the webinar yet, register here:
Also, if you want to learn what we will be covering in this webinar you can read the post here:
Listing Experts Academy RELAUNCH is now open!
I am getting amazing feedback from the core video trainings I put together for you prior to the relaunch of Listing Experts Academy.
From Barbara Todaro:
“Katerina, you have no idea how excited I am that I have your modules and other information about listing and marketing listings….after seeing the amount of information one gets from participating in your Listing Experts Academy, I decided it was NOT equivalent to a Masters program but rather very close to a PhD in this area…. thanks again, Katerina….the material will give me a real “workout”….”
In case you have not signed up to receive your 4 videos I made for you- go here now to start watching:
Here is what you will be learning inside of the 4 training videos which you can access without a credit card:
Video 1: The 4 Core Essentials of a Top Listing Agent
Video 2: How to become an Authority in your Niche
Video 3: Tech Savvy Agents get more listings and you can too!
Video 4: Moving forward- what your lifetime membership in Listing Experts Academy includes.
After you sign up for Listing Experts Academy you will have access to my private Facebook group for members only which is a huge support group where you will learn a lot and be able to ask questions. I am in the group every day helping to answer your questions.
You will also have access to all the Listing Experts Academy core modules from our last live sessions which were all recorded. This will give you a great head start for when we start our relaunch of the live sessions.
You will also have access to your main bonus course which is Fast Track SEO! This is a very in-depth SEO course which will change the course of your online marketing. Just ask anyone who has completed these courses.
Listing Experts Academy will be all live webinar trainings for 9 modules plus Question and Answer sessions over the webinar platform where you get to ask questions. All these will be recorded so long as we don’t have recording issues with the gotowebinar platform, which has happened on occasion but not very often. If we ever have a recording issue I will redo the main module by screencast and the post the module however the Q& A part obviously would be lost. I have 3 people recording the trainings so 99% of the time we end up with a recording. I just like everyone to be aware that technology glitches can and do happen.
Yes, there is a lot of content because I believe in under-promising and over-delivering.
No, you don’t have to do it all. One of the perks of being in Listing Experts Academy is being able to hire the virtual assistant team I trained to do all the tasks in Listing Experts Academy. If you are a busy broker or team leader or a solo agent you will get the systems to delegate to the team.
In order to be a successful real estate agent in this technology age of doing business I can not stress enough how important it is for you to gain some type of online marketing knowledge. You must make the time.
At the very least you must do your avatar work, know your target niche market and keywords and then map out a strategy to get your online marketing up and running correctly and efficiently.
The core course training in Listing Experts Academy consists of:
To find out more about each of these modules please watch video #4 in your training videos.
Every Listing Experts Academy member also receives my Fast Track SEO course which replaced my SEO To The Top course. This course will work for newbies to experienced bloggers and SEO knowledge.
From Stephanie Anson, Broker:
“When google required all websites to be mobile friendly I missed the deadline to convert my site for several months.
Due to this delay in making the necessary changes to a mobile friendly theme and update my SEO, I fell from page 1 to page 3 on google.
I was very behind on SEO updates and retook Katerina Gasset’s SEO webinars and applied the recommended changes to my site. It took me about 12 hours to clean up the site, fix the SEO and get rid of what might cause google to flag my website (what was previously considered optimal for rankings).
It took about a week after the changes that it went from page 3 back to being in the top three on page 1. It just shows how a little bit of dedication and applying the correct techniques Katerina teaches to rank once again! Thanks Katerina, I am a fan for life!”
You also receive surprise bonus trainings. I love to surprise my members with relevant listing experts content. Some of the bonuses are YouTube SEO and Image SEO.
Just a couple days ago I had this strong impression to add a bonus training to Listing Experts Academy which is: Blab and Periscope for Real Estate. So I am now adding that bonus training to be included in the LEA course.
There are only 21 seats remaining because there were 2 agents who jumped on board right before the doors opened. I only allow 23 new members in live webinar settings so that you each can feel like you are being paid attention to. Then
Sign up to watch your free training videos here:
Then watch your email for the delivery of each of your 4 videos. They come every other day in your email inbox. So please check! Don’t miss out on any of these videos!
When you get to the fourth video you can sign up for Listing Experts Academy. There will be a button to click to sign up on the 4th video web page.
I look forward to seeing you in class! Teaching is my passion and making a difference in the lives of others is my life’s work. Watching the members grow really brings a smile to my face and a tear to my eye. I wish each and every one of you the wildest and best success you are designed to achieve!
See you at the top!
Discover how you can be the top listing agent in your market!
I created a series of 3 FREE training videos for you to learn the 4 core essentials of a successful listing agent.
We will go over the new changes in the real estate landscape and how you can establish yourself as an authority and position yourself in your niche to not only survive the changes but to thrive.
You will also learn the 2 killers to your success as a listing agent in the new real estate landscape.
Click here now to get your 3 free training videos:
This series of FREE video trainings is for you if:
In the 3rd video after the training I will explain what we do in Listing Experts Academy and all the upgrades to this one of a kind training program.
This is very exciting as we get ready to RELAUNCH the LIVE webinar trainings in Listing Experts Academy.
On October 8th at 10 a.m. the doors will open for Listing Experts Academy for a very short time!
Because these are live webinar trainings that we will be starting..
I am limiting the number of new members. I will only allow 23 new members to join us in our best academy ever, Listing Experts Academy.
There is no other training like this specifically for listing agents in the real estate industry.
Listing Experts Academy was created for real estate agents who want to get more listings from their:
Traditional marketing is on its way out and internet marketing and positioning your brand is where the future of marketing is going. Content marketing is the fastest growing occupation and the most requested hire of companies today. Content marketing services charge between $3,000 and $20,000 per month for small to mid-size companies. So for a solo real estate agent you are looking at about $3,000 per month. This is on the low side.
So moving forward you have 2 choices- hire a content marketer in-house or outsource the work OR learn how to do this work yourself and then delegate the parts of it that make sense to outsource.
I am so excited to share these 3 free videos with you and hope you gain a lot of knowledge from them!
Survey – What do you need to know now- Digital Marketing Strategies
We get so many requests for different topics that marketers, REALTORS®, entrepreneurs, small business owners need to learn.
Go here to take my survey now: https://www.surveymonkey.com/r/PZQYQGL
Please fill in the top 5 things you want to learn about in the order of importance to YOU.
I will be collecting the survey responses and putting the requests in order of the most popular request to the least. They are all important!
Then I will share with you how I will create your courses![bctt tweet=”Digital Marketing Survey: What do you want to learn about marketing online?”]
It can be anything from newbies to advanced. What matters is you being able to get the information honestly and without a bunch of shiny objects so you can move forward with your marketing online.
What does Cecil the Lion have to do with your reputation management? A lot.
We don't take kindly to the dentist killing Cecil the Lion. We don't condone his behavior. We don't agree with what he did. I want to make that perfectly clear since mob mentality seems to run ramped these days.
There are good things and bad things about social media just as there is with nearly everything, you can call it: Ying and Yang.
There are of course consequences to all of our actions. However, we have judges and juries set up for this purpose in our country. Although we all have our qualms about our justice system, we still do have one.
Back in the wild west days someone could be accused of a crime whether they did it or not. The mob would gather and someone would lead in the instigtaion and incite the mob to hang the person. Most often, the punishment did not fit the crime. We have come a long way from the mob mentality, or have we? History has shown us that mobs are not the best instruments of justice.
With the speed of rumors that fly, the news that flies and gossip - facts get twisted out of shape quite quickly. Remember the game we played when we were younger, "Telephone". In this game one person would whisper a sentence into the person's ear sitting next to him, then the person who just heard the sentence would whisper into the next person's ear and this would go on until you reached everyone in the circle. The last person would then state what the sentence was. It most often was not even remotely the same as the initial sentence.
People will complain in a heartbeat but be very slow to give a compliment, especially on the internet. Social media is even worse.
You MUST be proactive in your reputation management.
Let's actually take a look at how fast the dentist's business, livelihood and life was destroyed:
When the news hit social media that Cecil had been killed the internet manhunt spread like a wildfire and included trying to kill anything along the path to find this dentist. But not only was the anger so infused as to attack his business and threaten his life and those of his children and his wife but also anyone who had helped him ever in his business.
There was a local SEO company that had his account at one time but currently the dentist is not their client. However, as you know from history of how mobs behave, this did not matter to the angry crowds. They started to attach the local SEO company online and writing bad reviews.
What is the one way that you can take down someone you hate that is faster than any other? Writing bad reviews.
All review platforms have rules and algorithms in place, filters to keep out spam. The TOS of all the companies is Reviews must be about the business, not about the person and not about their family, etc. Reviews must be done ONLY by customers who have actually been to the place of business and therefore have a reason to write the review.
We do the Local SEO for our chiropractor. Some person called the chiropractor's office to make an appointment to come into the office but did not ever come in. The person did not like the way the receptionist spoke to her so she left a scathing review on Yahoo reviews and yet, she had never even stepped foot inside of his office. The doctor contacted Yahoo and explained what happened and Yahoo could then remove the bad review as the person who left the review violated their terms of service.
Page 1 Solutions had Red Bluff Dental as a client back in 2013. The angry people were trying to find out who did his website and his online marketing. If you pay enough money you can find out what you want to find. So the vicious attacks started against Page 1 Solutions. Their Facebook page was being attached with horrible threats and vile language. Page 1 Solutions acted swiftly to protect their reputation. This is not easy against a mob.
The president of the company came out with a statement:
"We started receiving calls and social media posts attacking Page 1 Solutions. Then the angry social media posts and negative reviews started to appear. Initially, this took our staff by surprise because nobody was familiar with the doctor's name. Although River Bluff Dental had been a client of ours, we always referred to the client by the name of the practice and not by Dr. Palmer's name. Brad, our Senior IT Specialist, took three angry calls from people who were upset that we were marketing Dr. Palmer's website. This was confusing since our contractual relationship with River Bluff Dental was terminated in 2013 and we had not even hosted his website since then."
This can put any company on the defensive and wondering what the heck to do to save their reputation. The guilt by past association was ringing strongly. This is why we have due process in this country.
The mobs found the dentist's Facebook page and started attaching the dentist there. His Facebook page was shut down. So then the angry people went over to Yelp and Google Local Reviews.
At first I wondered, how did all those people get past the spam filters and the algorithm that makes sure the reviews are about the businesses and not about the people. No personal attacks are allowed in the reviews. In fact, Google local requires the review to be ONLY about the business itself. The reviews were coming in so fast and furious I think the systems failed. I saw hundreds of reviews that were full of death threats, foul and filthy language and threats against his family. None of those should have passed the filters.
One of the ways I noticed people getting through the filters was by using dental terms in between the foulness, filth and death threats to trick the filters. It worked.
Internet vigilantism can take any business down within 24 hours. Even the crisis management company that the dentist sent his message through to the press, was attacked and he had to withdraw from doing anything with the dentist. The dentist name and information had to be scrubbed from every dental organization.
Yelp received thousands of reviews on the dentist's page with death threats and all kinds of really nasty comments, even showing pictures of the home where his two children live. Yelp started to delete the reviews because the nastiest ones were getting 5 stars so they were moving up to the top of the reviews. Then the mobs virtually attacked Yelp for removing the reviews.
Yelp told BuzzFeed :
“Media-fueled reviews typically violate our Content Guidelines. One of these deals with relevance. For example, reviews aren’t the place for rants about a business’s employment practices, political ideologies, extraordinary circumstances, or other matters that don’t address the core of the consumer experience. Yelp reviews are required to describe a firsthand consumer experience, not what someone read in the news. Our user support team ultimately removes reviews that violate these guidelines.
Although most instances like these do not reach the current level of scrutiny and media attention, Yelp has proven policies in place to deal with such events and will remove content that violates our Terms of Service.”
Yelp has been able to scrub over 2000 of the reviews so far.
Google reviews were also bombarded with thousands of horrible reviews. Google local Specialists started escalating the issue once they saw how badly these were violating Google's terms of service.
Warning: there are bad words in this screenshot. Please don't read them around children.
Google had to start deleting the reviews manually. They said they had to read each review to see if it violated the TOS. We are talking about thousands! The only reason I added the screenshot was to show the severity of this mob mentality.
The casualties also include people who have names similar to the name the mobs are virtually and physically hunting down. Businesses who ever have an association with anyone the mobs decide to come after are at the mercy of those mobs. You are being held guilty by association. We each need to act and put safeguards and steps into place in case this should ever happen to any of our companies.
Take the steps now to be prepared should you ever be associated with anyone that has committed a malicious act. Page 1 Solutions did a very good job of being transparent about their past relationship with Red Bluff Dental and also with hiding the nasty threats their Facebook page was attacked with. They received 9 ( 1 star) reviews within 20 minutes on their Facebook page. They unpublished their Facebook page. They are waiting for Facebook to remove those reviews.
Get management approval ahead of time for the following:
You need to regain the public's trust by coming clean, make amends and get back confidence. If you are guilty by association, you have a client who needs to make amends, remember to be transparent, come clean and state the facts.
Follow the example of Page 1 Solutions and act swiftly and decisively. The biggest mistake businesses make is being slow to act and not having assigned a point person to execute your Reputation Crisis Plan.
Another company that was swift to act when they were guilty by association is Subway and how they dealt with the scandal of their Jared when he was investigated for child pornography. Subway did the right thing to get rid of all things Jared from their website and marketing. They had a point person who made the calls, they held press conferences and acted quickly.
A part of your social media plan needs to be to listen and then to respond. Put out all the fires. Sometimes it takes hiring an entire team of people to just do that 24/7.
You must get ahead of the news. Do NOT let the news lead. That is going to end up in a disaster. End the speculation by getting out there and telling your story. Don't blame. Don't point fingers. That will not solve anything.
No matter what you think about Cecil and the dentist- use this as a wake up call to create a plan of action for your reputation risk management.
Listing Experts Academy Members are ROCKING the SERPS!!!
This is so exciting. There is nothing that makes a coach or teacher more excited than witnessing and being a part of the student’s (members) successes.
When you follow the steps that are set forth in a systematic fashion you get results.
Taking your listings back has been a huge part of Listing Experts Academy for over a year now. It is awesome to see LEA members’ listings on page one on Google.
There was a time when SEO gurus would make fun of you if you tried to rank your listings on page one for address. Well, they can laugh while you get more listings and more buyers because now it is very important to have your listings ranking by address.
Buyers drive by your listings. They don’t want to talk to you because they may not be ready to buy yet, they don’t want the pressure and a thousand other reasons so they don’t call you.
But they do Google the address!
Take back your listings.
Then there are your niche keywords. Can you overcome the big box sites on the SERPS?
Of course you can! You do this by knowing your niche, speaking directly to your avatar and engaging them into your conversation. This builds trust, then the best part of all, the prospective buyer or seller call you because they actually want to work with you.
That does not happen with lead generation done mega style or with PPC campaigns.
This happens one customer at a time. One call at a time. It works.
But don’t take my word for it… check out this climbing up the SERPS by some of our Listing Experts Academy members.
This member has been applying SEO steps for only 2 months:
The following screenshot is for a brand new website – still in the design phase, already picked up by Google for our keywords.
We are on page 1 already in just 2 weeks after designing the home page and blog page:
After doing our listing syndication steps in #Take Back Your Listings and after ActiveRain got it’s own domain back,
check out the SERPS! #6 and #7 is our ActiveRain blog and # 9 and #10 is our brand new website I am building for this community:
Here is another Listing Experts Academy member’s review of how she is doing with the academy:
No, this is not a get rich scheme. This is not a short cut product. It does take effort and consistency.
I add new content all the time to Listing Experts Academy.
The latest addition has been my live Fast Track SEO training modules. We are currently on Module 3 so there is still plenty of time for you to get in on the live action and Q & A sessions!
I also have some surprise trainings coming up!
The best part about Listing Experts Academy is that right now you are grandfathered in to a lifetime membership with NO annual renewal membership fees, no monthly fees.
Join Listing Experts Academy today by texting me at 561-502-1577. We can go over your options.
Get rocking with the rest of our Listing Experts Academy members.
[ Proof ] Check out these results from agents:
Corinne is so happy she joined Listing Experts Academy a little over a month ago.
Check out her comments in the Private Facebook Group in Listing Experts Academy:
She just put another $1.5 Million under contract.
You can do this for yourself in time or you can hire our virtual assistants to help you get this done.
The bottom line is that as agents SEO and online marketing is specific and real. We can beat Zillow and Trulia. You can too.
Listing Experts Academy is a lifetime membership right now with NO monthly premiums or annual renewal fees. I am not going to keep it that way much longer. But no worries, you will be grandfathered in.
Right now I am sure you have heard all the buzz about my newest awesome course called, Fast Track SEO.
People are signing up for it and the spots are being snatched up! So exciting!
However, as a Listing Experts Academy Lifetime member you will be getting Fast Track SEO for NO charge! That’s right! All Listing Experts Academy members do not have to pay to take my live webinar trainings of Fast Track SEO that will be starting mid-June.
So what’s holding you back?
This is a HUGE savings and not only that, as agents, we all know that the money is in the listings. We must list to last.
So start following Corinne’s footsteps today and JOIN Listing Experts Academy!
Text me right now at 561-502-1577 with your email address and phone # and I will email you an invoice to get into Listing Experts Academy straight away.
Your lifetime membership in Listing Experts Academy consists of 9 core recorded training modules:
Defining your avatar
Discovering underserved niches
How to do your keyword research the right way
Flying under the radar of Zillow ( and whoever else)
Article Structure SEO and Social Signals
Listing Syndication Strategies – these alone helped us double-end 60% of our listings and have us show up on Zillow as the listing agent without paying them a dime:)
Our Expired Listing program and letter- the exact letter we send out – expired listings is our main source of listings
Reputation Management online – how to set yourself up offensively so any negative reviews will drown out.
How to delegate tasks for real estate, SEO, listing syndication, etc.
And then I have a ton of bonus trainings already in Listing Experts Academy and I always add more as we work on new ideas and strategies. The following is what in the academy right now in recorded video trainings. The new trainings I add consist of recorded videos and sometimes live trainings. All the SEO advanced classes are live trainings and then get recorded.
YouTube SEO – ($99 value)
Image SEO – ( $99 value)
Letters that we use to get listings ( $1200 value)
SEO modules and updates ( $priceless!)
Branding and Marketing information ($997 value)
Checklists ( $129 value)
Slides ( PDFs) of core modules ( $297 value)
Advanced SEO techniques ( $1200 value)
How to push your websites that are on page 2 to page 1 ( $597 value)
How to dominate 7 out of 10 spots on page one ( $397 value)
Complete SEO to the Top course ($397 value)
Mindhacking ($197 value)
The total investment into Listing Experts Academy is $1997. But WAIT!
Fast Track SEO ( valued at $997) is included!
Text me for your invoice or go here to register for your lifetime membership:
I look forward to having you on board! More exciting things in store for the academy!!!
See you at the top!
P.S. Don’t wait much longer because I can only have 200 people in my Fast Track Live trainings and in Listing Experts Academy at this time.
Text me to join now: 561-502-1577