Attention Real Estate Agents & Brokers: Take Back Your Listings & Leads

If you are a real estate agent or broker you understand the power is in the listing. He or she who owns the listing lasts in this business.

With all new technology there are positives and negatives.

Technology helps us do more tasks however, sometimes we are either encouraged to use short cuts and sometimes we are just plain lazy and look for ways to get done faster and with less effort.

This happens with syndicating your listings on the internet.

What started out as a really time saving idea of having our listing syndicated to all the different portals on the internet  but ended up losing sight of owning our listings online.

In this Free Workshop you will discover:

1. How to own your listings online
2. How Google determines who owns your listings and why that is important
3. How to get more leads from your listings when they are properly marketed online

Click here to register for the workshop:

katerinagasset.com/webinar-take-back-your-listings-and-leads

The workshop is on August 25, 2016 on Thursday at  5:00 P.m. Eastern Standard Time

Make sure to register. Being in the webinar live is always the best experience.

However, I do understand life happens!

Make sure you are registered and then if you can not make it, I will post the replay for about 24 hours or so for you to watch or re-watch.

Strategy Sessions now available for Budget Cuts and Expense Reduction

Because you asked me for these sessions 🙂

You can now schedule a strategy session with me to go over your list of expenses and see what you can cut from your budget.

The last few sessions I have had with brokers and business owners, agents and dentists I have saved them a lot of money.

I was able to cut over $1800 a month from my dentist's budget.

I helped a broker cut over $6000 a month from their company budget.

I helped another broker cut $1800 a month from his Google Adwords account and increase his business by 100% in 6 months.

Sometimes you just need another set of eyes to help you cut your expenses.

In many cases, business owners want to make wise investments like on a new website or training or going on a vacation but feel they can not because of their expenses. Trimming their expenses usually frees up a lot of income that can be invested in better places or saved.

Text me your name to 561-502- 1577 along with your time zone and your email address. My assistant will reach out to you to schedule your time to meet with me over the phone.

You can schedule your appointment here as well but please note the appointment must be paid, approved,  and confirmed.

 

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It’s OK to Change Your Mind About Your Business

You have heard the saying, “Never give up”, many times in your life.  You have heard the saying, “Winners never quit”. So when you begin to have thoughts about quitting your job or closing your business you may get pangs of guilt coming at you from yourself and those around you. There is a stigma that quitting is what losers do.

But what if we don't put the label of “quitting” on the action? Perhaps we are on a journey and now your path is leading you in another direction. Or maybe you want to change your mind. Maybe you thought this was what you were destined to do but now are having second thoughts. Does that make you a loser? Does that make you a quitter?

For instance, you might be a nurse. You became a nurse because you love helping people. You love nurturing and taking care of people. You like to help people heal from injuries and traumatic diseases. Plus, the pay is not bad. The shifts are long but you can work with more flexibility than many other careers. Think back to why you became a nurse. Now, fast forward to your current feelings. You may now feel burned out. Your cup is empty and there is no time to refill it. You are getting fatigued working long shifts and graveyard shifts or swing shifts. You end up getting 3 hours of sleep on those days.  We can go on and on…

You may be at the crossroads. You still want to help people. You still want to assist in their healing. You still love to nurture and take care of people. The vehicle just needs to change. There is nothing wrong and everything right with that. You are not quitting. You are just changing vehicles.

In this time it is also very normal to change careers at least 3 times in our working lives because we are living longer, it is easier to learn to work in another field or career and our lifestyles change to fit our next path.

You might be a Real Estate agent who is wondering if showing and selling houses is really what you are being called to do. Perhaps you became a real estate agent because you enjoyed being with people, you enjoyed the smile on a  new family's face when they purchase their first home, or maybe you got into real estate so that you could invest in properties to build wealth for you and your family. Maybe you became a real estate agent because you like to serve others, help others, make a difference in their lives.

But now you may be wondering… while you love to serve others you also have bills to pay. Maybe you are not making the amount of income you need to make to support your family. And may be you are suffering from burn out because you have been burning the candle from both ends, not delegating your tasks, not creating systems that can be delegated, and not taking right action to reach your financial goals.

I have seen agents who are miserable, barely making enough to pay their bills, struggling with lead generation and getting enough business and yet, they tend to defend their decision to stay in real estate because of the stigma connected to quitting real estate. After all, being altruistic is something you want to be admired for. Being in real estate is not a career but a business. The mistake I see most often is agents who don't treat their businesses like businesses. They treat it like a job. That will never work out. Employee mentalities don't work in entrepreneur settings.

Perhaps you are working in corporate America putting in long hours and climbing the “success” ladder. You chose this path as the vehicle to reach security and have a great retirement. However, years into this grind, you start to see you are giving up too much of yourself and time away from your family. Something is going to have to give.

While the 3 of these scenarios are pretty different, what they have in common, is a chosen vehicle and a road to drive that vehicle on.

Now, maybe you have been thinking about how much you would love to start your own business and leave the 9 to 5. Maybe you are passionate about skiing and want to teach skiing instead of selling real estate. Maybe you are a nurse that knows natural healing alternatives and believe starting an online business coaching parents in how to deal with their child who has ADHD naturally is going to be much more rewarding while still fulfilling your desire to nurture and help others.

As long as you are changing the vehicle on the path you want to be on, that is perfectly fine. I have been hired by real estate agents, business owners and corporate employees to help them get more business only to discover they are not passionate about their business at all and they wish they could be doing something else. If your heart is not into it, the drive and tenacity you need to succeed will not manifest for you.

Interested in having a discovery session to go through your options? If you are contemplating changing horses ( vehicles) the best thing you can do is get an objective opinion and expertise to help assist you to make sure you are making the right decision.

Schedule your session today!

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Free Webinar: Using Trello for Projects | Management | Organization

Free Webinar: Using Trello for Projects | Management | Organization and more.

Trello is free. Please use my invitation link here:

http://KaterinaGasset.com/Trello 

This is one of my most requested tutorials. I created some video tutorials on using Trello. They are among my most popular video tutorials. Based on these requests I decided to offer you a webinar to show you live how we use Trello.

Trello is a very visual organization app. If you are a visual person you will fall in love with Trello. If you like to work fast and easy… all my webinars are about systems and apps that make your work faster, more efficient and not rocket science.

There is so much you can do in Trello and now, even better, you can use Zapier with Trello to streamline even more tasks.

I use Trello for contact management, travel trips, website creation planning and executing, project management, homeschool records, house inventory, recipes and menus complete with shopping lists, Christmas planning and gift logs  and so much more. I run nearly my entire business on Trello.

This will be a live webinar. I will not have slides as this is for hands on learning. You will want to make it to the live training so you can follow along. I will record the webinar but as always, if a technical problem occurs, there is no guarantee the recording will work. So it is always best if you can attend the webinar live.

The webinar is on Wednesday January 27, 2016 at 8 p.m. eastern standard time.

Please share this on twitter:

[bctt tweet=”Free Webinar: Using Trello for Projects & Organization in biz & personal life,”]

You will get reminders the day before and an hour before you webinar starts from GoToWebinar.

Go here now to get registered:

https://katerinagasset.com/trellowebinar

Also, in the comment section below please comment on what you want to learn in Trello and I will do my best to add that to the webinar. If I don't know the answer, I will find out.

We will also have a question and answer session all during the training, so bring your questions about Trello!

 

Listing Experts Academy RELAUNCH is now open!

Listing Experts Academy RELAUNCH is now open! 

I am getting amazing feedback from the core video trainings I put together for you prior to the relaunch of Listing Experts Academy. 

From Barbara Todaro: 

“Katerina, you have no idea how excited I am that I have your modules and other information about listing and marketing listings….after seeing the amount of information one gets from participating in your Listing Experts Academy, I decided it was NOT equivalent to a Masters program but rather very close to a PhD in this area…. thanks again, Katerina….the material will give me a real “workout”….”

In case you have not signed up to receive your 4 videos I made for you- go here now to start watching: 

http://www.listingexpertsacademy.com/esignup/

Here is what you will be learning inside of the 4 training videos which you can access without a credit card: 

Video 1: The 4 Core Essentials of a Top Listing Agent

Video 2: How to become an Authority in your Niche 

Video 3: Tech Savvy Agents get more listings and you can too! 

Video 4: Moving forward- what your lifetime membership in Listing Experts Academy includes.

After you sign up for Listing Experts Academy you will have access to my private Facebook group for members only which is a huge support group where you will learn a lot and be able to ask questions. I am in the group every day helping to answer your questions. 

You will also have access to all the Listing Experts Academy core modules from our last live sessions which were all recorded. This will give you a great head start for when we start our relaunch of the live sessions. 

You will also have access to your main bonus course which is Fast Track SEO! This is a very in-depth SEO course which will change the course of your online marketing. Just ask anyone who has completed these courses. 

Listing Experts Academy will be all live webinar trainings for 9 modules plus Question and Answer sessions over the webinar platform where you get to ask questions. All these will be recorded so long as we don't have recording issues with the gotowebinar platform, which has happened on occasion but not very often. If we ever have a recording issue I will redo the main module by screencast and the post the module however the Q& A part obviously would be lost. I have 3 people recording the trainings so 99% of the time we end up with a recording. I just like everyone to be aware that technology glitches can and do happen. 

Yes, there is a lot of content because I believe in under-promising and over-delivering. 

No, you don't have to do it all. One of the perks of being in Listing Experts Academy is being able to hire the virtual assistant team I trained to do all the tasks in Listing Experts Academy. If you are a busy broker or team leader or a solo agent you will get the systems to delegate to the team. 

In order to be a successful real estate agent in this technology age of doing business I can not stress enough how important it is for you to gain some type of online marketing knowledge. You must make the time. 

At the very least you must do your avatar work, know your target niche market and keywords and then map out a strategy to get your online marketing up and running correctly and efficiently. 

The core course training in Listing Experts Academy consists of:

• Module 1: Avatar Deep Training

 

• Module 2: Niche Markets Deep Dive 

 

• Module 3: Listing Presentations 

• Module 4: Expired Listings 

• Module 5: Open Houses 

• Module 6: Branding 

• Module 7: Reputation Management 

• Module 8: Mental Triggers 

• Module 9: Bonus Training: Facebook Marketing 

To find out more about each of these modules please watch video #4 in your training videos. 

Every Listing Experts Academy member also receives my Fast Track SEO course which replaced my SEO To The Top course. This course will work for newbies to experienced bloggers and SEO knowledge.

From Stephanie Anson, Broker: 

“When google required all websites to be mobile friendly I missed the deadline to convert my site for several months.  

Due to this delay in making the necessary changes to a mobile friendly theme and update my SEO, I fell from page 1 to page 3 on google.

I was very behind on SEO updates and retook Katerina Gasset’s SEO webinars and applied the recommended changes to my site.  It took me about 12 hours to clean up the site, fix the SEO and get rid of what might cause google to flag my website (what was previously considered optimal for rankings). 

It took about a week after the changes that it went from page 3 back to being in the top three on page 1.  It just shows how a little bit of dedication and applying the correct techniques Katerina teaches to rank once again!  Thanks Katerina, I am a fan for life!”

You also receive surprise bonus trainings. I love to surprise my members with relevant listing experts content. Some of the bonuses are YouTube SEO and Image SEO. 

Just a couple days ago I had this strong impression to add a bonus training to Listing Experts Academy which is: Blab and Periscope for Real Estate. So I am now adding that bonus training to be included in the LEA course.

There are only 21 seats remaining because there were 2 agents who jumped on board right before the doors opened. I only allow 23 new members in live webinar settings so that you each can feel like you are being paid attention to. Then 

Sign up to watch your free training videos here: 

http://www.listingexpertsacademy.com/esignup/

Then watch your email for the delivery of each of your 4 videos. They come every other day in your email inbox. So please check! Don't miss out on any of these videos! 

When you get to the fourth video you can sign up for Listing Experts Academy. There will be a button to click to sign up on the 4th video web page. 

I look forward to seeing you in class! Teaching is my passion and making a difference in the lives of others is my life's work. Watching the members grow really brings a smile to my face and a tear to my eye. I wish each and every one of you the wildest and best success you are designed to achieve! 

See you at the top! 

 

Discover How You Can Be a Top Listing Agent in Your Market

Discover how you can be the top listing agent in your market! 

I created a series of 3 FREE training videos for you to learn the 4 core essentials of a successful listing agent. 

We will go over the new changes in the real estate landscape and how you can establish yourself as an authority and position yourself in your niche to not only survive the changes but to thrive. 

You will also learn the 2 killers to your success as a listing agent in the new real estate landscape. 

Click here now to get your 3 free training videos:

http://www.listingexpertsacademy.com/signup/

This series of FREE video trainings is for you if: 

• You are a buyer's agent shifting into becoming a listing agent
• You are a listing agent who understands the power of the internet for your business

• You are an agent moving up in price ranges of listings to earn more income with less sales 

• You are an agent with no experience in SEO or internet marketing but understands the real deal that the internet is the future of real estate and so is ready to learn and apply effective strategies

• You are a tech savvy agent who wants to get more listings from online positioning 

• You are a broker who want to offer technology to your agents to stay ahead of your competitors 

• You are an agent moving into a new geographical area 

• You are an agent determined to become the authority in your market niches! 

In the 3rd video after the training I will explain what we do in Listing Experts Academy and all the upgrades to this one of a kind training program. 

This is very exciting as we get ready to RELAUNCH the LIVE webinar trainings in Listing Experts Academy.

On October 8th at 10 a.m. the doors will open for Listing Experts Academy for a very short time!

Because these are live webinar trainings that we will be starting..

I am limiting the number of new members. I will only allow 23 new members to join us in our best academy ever, Listing Experts Academy.    

There is no other training like this specifically for listing agents in the real estate industry. 

Listing Experts Academy was created for real estate agents who want to get more listings from their: 

• Internet marketing 
• Listing Syndication 
• Listing Presentations 
• Expired Listings 
• SEO and Social Media 
• Press Releases 
• Dominating your market niche 
• Becoming an authority in your market 
• Reputation management 
• and more… 

Traditional marketing is on its way out and internet marketing and positioning your brand is where the future of marketing is going. Content marketing is the fastest growing occupation and the most requested hire of companies today. Content marketing services charge between $3,000 and $20,000 per month for small to mid-size companies. So for a solo real estate agent you are looking at about $3,000 per month. This is on the low side. 

So moving forward you have 2 choices- hire a content marketer in-house or outsource the work OR learn how to do this work yourself and then delegate the parts of it that make sense to outsource. 

I am so excited to share these 3 free videos with you and hope you gain a lot of knowledge from them!

Go here now:http://www.listingexpertsacademy.com/signup/

 

How to Build Your Brand on Facebook without Annoying Your Friends & Family

How to Build Your Brand on Facebook without Annoying Your Friends & Family

This webinar was one of my favorite webinars I attended a few years ago. I am excited to be able to host this webinar training for you.

This webinar is popular and space will fill up fast.

Make sure you register today!

Date:  Wednesday September 2, 2015

Time: 1 p.m. – 2 p.m.  EST

This is a totally FREE webinar. Just bring yourself to a computer near you:).

Register now: : https://attendee.gotowebinar.com/register/600054441474036481

I am inviting you to hear REALTOR® Shaun Nilsson, the social media expert behind CityBlast walk us through how he used his time-saving secrets to attract new buyers and sellers while NOT annoying the rest of his social media peeps.

This is a 100% FREE workshop. We will show you how to close more real estate deals using only your Facebook while projecting an image of confidence and a seasoned professional.

You will learn how you can outsource this part of your marketing to others and avoid wasting your valuable time each day searching for great content to share.

You will also learn:

• The secret of Inbound Marketing &  how to use it to make more money.
• How a rookie agent used Facebook to close 24 deals in his first year of business with over $165,000 in income.
• How to 100% systemize your Facebook marketing, so you don't have to spend all your time on it.
• What major factor makes Inbound Marketing especially critical for real estate professionals.
• Live Q & A with the expert!

Reserve your space NOW for Wednesday's Totally FREE workshop and start doing more business through your social media.

Register Now: : https://attendee.gotowebinar.com/register/600054441474036481

 

 

Survey- What Do You Need to Know Now- Digital Marketing Strategies

Survey – What do you need to know now- Digital Marketing Strategies 

We get so many requests for different topics that marketers, REALTORS®, entrepreneurs, small business owners need to learn.

So far on the survey the requests are:                                                                                                                               

• Lead generation
• Lead follow up
• More SEO
• YouTube Paid Ads and how to monetize your YouTube channel
• How to start your own WordPress blog
• How to market correctly and effectively on Facebook
• Creating Facebook ads and so on
• Delegating and using our Virtual Assistant team

Go here to take my survey now: https://www.surveymonkey.com/r/PZQYQGL

Please fill in the top 5 things you want to learn about in the order of importance to YOU.

I will be collecting the survey responses and putting the requests in order of the most popular request to the least. They are all important!

Then I will share with you how I will create your courses!

[bctt tweet=”Digital Marketing Survey: What do you want to learn about marketing online?”]

It can be anything from newbies to advanced.  What matters is you being able to get the information honestly and without a bunch of shiny objects so you can move forward with your marketing online.

Lessons to Learn from Cecil the Lion and Reputation Management

Content Creation Strategies