Strategy Sessions now available for Budget Cuts and Expense Reduction

Because you asked me for these sessions 🙂

You can now schedule a strategy session with me to go over your list of expenses and see what you can cut from your budget.

The last few sessions I have had with brokers and business owners, agents and dentists I have saved them a lot of money.

I was able to cut over $1800 a month from my dentist's budget.

I helped a broker cut over $6000 a month from their company budget.

I helped another broker cut $1800 a month from his Google Adwords account and increase his business by 100% in 6 months.

Sometimes you just need another set of eyes to help you cut your expenses.

In many cases, business owners want to make wise investments like on a new website or training or going on a vacation but feel they can not because of their expenses. Trimming their expenses usually frees up a lot of income that can be invested in better places or saved.

Text me your name to 561-502- 1577 along with your time zone and your email address. My assistant will reach out to you to schedule your time to meet with me over the phone.

You can schedule your appointment here as well but please note the appointment must be paid, approved,  and confirmed.

 

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It’s OK to Change Your Mind About Your Business

You have heard the saying, “Never give up”, many times in your life.  You have heard the saying, “Winners never quit”. So when you begin to have thoughts about quitting your job or closing your business you may get pangs of guilt coming at you from yourself and those around you. There is a stigma that quitting is what losers do.

But what if we don't put the label of “quitting” on the action? Perhaps we are on a journey and now your path is leading you in another direction. Or maybe you want to change your mind. Maybe you thought this was what you were destined to do but now are having second thoughts. Does that make you a loser? Does that make you a quitter?

For instance, you might be a nurse. You became a nurse because you love helping people. You love nurturing and taking care of people. You like to help people heal from injuries and traumatic diseases. Plus, the pay is not bad. The shifts are long but you can work with more flexibility than many other careers. Think back to why you became a nurse. Now, fast forward to your current feelings. You may now feel burned out. Your cup is empty and there is no time to refill it. You are getting fatigued working long shifts and graveyard shifts or swing shifts. You end up getting 3 hours of sleep on those days.  We can go on and on…

You may be at the crossroads. You still want to help people. You still want to assist in their healing. You still love to nurture and take care of people. The vehicle just needs to change. There is nothing wrong and everything right with that. You are not quitting. You are just changing vehicles.

In this time it is also very normal to change careers at least 3 times in our working lives because we are living longer, it is easier to learn to work in another field or career and our lifestyles change to fit our next path.

You might be a Real Estate agent who is wondering if showing and selling houses is really what you are being called to do. Perhaps you became a real estate agent because you enjoyed being with people, you enjoyed the smile on a  new family's face when they purchase their first home, or maybe you got into real estate so that you could invest in properties to build wealth for you and your family. Maybe you became a real estate agent because you like to serve others, help others, make a difference in their lives.

But now you may be wondering… while you love to serve others you also have bills to pay. Maybe you are not making the amount of income you need to make to support your family. And may be you are suffering from burn out because you have been burning the candle from both ends, not delegating your tasks, not creating systems that can be delegated, and not taking right action to reach your financial goals.

I have seen agents who are miserable, barely making enough to pay their bills, struggling with lead generation and getting enough business and yet, they tend to defend their decision to stay in real estate because of the stigma connected to quitting real estate. After all, being altruistic is something you want to be admired for. Being in real estate is not a career but a business. The mistake I see most often is agents who don't treat their businesses like businesses. They treat it like a job. That will never work out. Employee mentalities don't work in entrepreneur settings.

Perhaps you are working in corporate America putting in long hours and climbing the “success” ladder. You chose this path as the vehicle to reach security and have a great retirement. However, years into this grind, you start to see you are giving up too much of yourself and time away from your family. Something is going to have to give.

While the 3 of these scenarios are pretty different, what they have in common, is a chosen vehicle and a road to drive that vehicle on.

Now, maybe you have been thinking about how much you would love to start your own business and leave the 9 to 5. Maybe you are passionate about skiing and want to teach skiing instead of selling real estate. Maybe you are a nurse that knows natural healing alternatives and believe starting an online business coaching parents in how to deal with their child who has ADHD naturally is going to be much more rewarding while still fulfilling your desire to nurture and help others.

As long as you are changing the vehicle on the path you want to be on, that is perfectly fine. I have been hired by real estate agents, business owners and corporate employees to help them get more business only to discover they are not passionate about their business at all and they wish they could be doing something else. If your heart is not into it, the drive and tenacity you need to succeed will not manifest for you.

Interested in having a discovery session to go through your options? If you are contemplating changing horses ( vehicles) the best thing you can do is get an objective opinion and expertise to help assist you to make sure you are making the right decision.

Schedule your session today!

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Every Listing Is Won Before You Ever Step Foot In The Seller’s Front Door

Every Listing is Won Before You Ever Step Foot in The Seller's Front Door

Sun Tzu said over 2,500 years ago in the ‘The Art of War',  “every battle is won before it is ever fought.”

Before you ever step foot on the battlefield the battle has already been won.

If you want to be a listing agent or want to be a better listing agent reading Sun Tzu's ‘The Art of War' is a must read.

The battle is nearly always the one going on inside your own head. 

The first step to winning the listing is to “know thyself”. You must know who you are, what makes you tick, what keeps you up at night and what you want to jump out of bed in the morning for. You must understand your limited beliefs, where they come from, deal with them and then, let them go. You must get out of your own way. 

If you have any sabotaging behavior ( and all people do) ~ I can assure you that you will lose the listing before you cross the door's threshold. 

I get calls from agents who are concerned about going on listing appointments only to lose the listing to another agent. When we work on discovering what is it that creates this reality for them, in most instances it is all about that inner battlefield. 

It rarely is about the listing presentation itself. 

Even if we can trace the losses back to points in the listing presentation inevitability those points being missed or being made are connected to the agent's mindset. It always goes back to this one pivotal point: the conversations going on inside your head and what your subconscious wants to create for you. 

The second step is to know the seller. You must know the seller. Have you done your research on the property? Have you looked up the tax appraiser's report on this seller? Have you checked to see if there are any liens on the property, are they in lis pendens status? Have you checked on the MLS to see the property listing history and sales data of this property? All of these are critical to you knowing how to discuss listing the property. 

Have you checked out the seller on social media? Have you checked their facebook page, twitter, linkedin and online? Finding out every single detail you can about the seller will help you connect with the seller. 

The third step is sincerity. Does the seller feel like you just want a listing or does the seller feel like you care about their problems, pains and issues? Connecting with the seller on common ground is the key to building trust. 

We all know that people only do business with those they know, like and trust. Be that person. 

The text of The Art of War is in the public domain.

Here is a link to a downloadable pdf file of the book. Just click on the download link on this library: http://www.paxlibrorum.com/books/taowde/

Many people will take works and text that is in the public domain and add commentary to it in order to copyright and publish the works in book form.

You can buy one that is annotated on Amazon The Art Of War
 from $3.99 to $7.99 for a paperback book, the audio version is $1.99 and the Kindle version is .99 cents.

If you would like the simplified text file,  the MIT has one here: http://classics.mit.edu/Tzu/artwar.1b.txt.

Listing Experts Academy is the perfect program for agents who strive to be the best listing agents in their markets. 

Win the battle by becoming a member today. Text me at 561-502-1577 to get started today. 

Expired Listing Marketing Campaigns

Thank you all for filling out the survey of your top two questions you would like to know more about in Listing Experts Academy.

 

Here is one of the questions from the survey. There were a good number of questions about expired listings.

 

“Will you go over creating a great expired listing sales letter in this training so we actually have a letter for our area in the course?”

 

Yes, in our Listing Experts Academy training you will have an entire module on creating your expired listing campaigns. You will get the tools you need to create a sales letter to send out to your expired listing sellers in your market.

 

We launched a course two years ago called, Expired Listing Secrets. The content of the course has of course changed over time, even a short two years.

 

Expired Listings is one of our niche markets. We work well with properties that other agents could not sell. We will train you how to do this in your market.

 

My husband, Nestor and I were featured in the National Association of Realtors magazine. They interviewed us because we niched in Expired Listings.

Here is what one person said about the article in NAR Magazine:

In Listing Experts Academy you will be working on and creating your own customized expired listing campaign for your market. You will learn what works in some markets and what does not.

 

Just in case you are not on the Listing Experts Academy notification list, go here to get on the list:

 

https://coachkaterina.leadpages.net/dominateonline/

 

We are launching sometime in October so you don’t want to miss out. There will be a limit to how many members we can have.

Listing Experts Academy – Be the Agent of Choice in Your Niche Market

Listing Experts Academy will be opening in mid-October. 

Thanks for all the many emails and inquiries about this awesome academy where you will get the best practices along with tactical steps and strategies, how to's and systems that work in order for you to become the listing agent of choice in your niche market. 

The case studies that are going on are absolutely exciting and already have amazing results! 

Here is another example of one of our case studies. This is for a keyword term that sellers use to find agents to list their properties. I did mark it out on this particular screen shot. 

We are testing and pushing the limits of what we can do with some other keyword phrases that can be sacrificed should something go wrong:). 

In this screen shot you see that we have all 9 of 10 spaces on page one of Google. 

 

But take note: Listing Experts Academy is not just about dominating at least 7 out of 10 spaces on page one on Google. 

Listing Experts Academy – the first launch will be taught live by Katerina Gasset. We will be covering expired listings, listing presentations, networking for listings, direct mail and much much more. 

We get a lot of requests for brokers and agents to “shadow” us in our business. But this is even better. Because you can implement each module right away and then we will also record all the trainings so you have access to them during the courses. 

In case you have not signed up for Listing Experts Academy yet- do so right now- go here: 

https://coachkaterina.leadpages.net/5listingstrategiesa/

You will get my free 5 key strategies to getting listings when you sign up for the Listing Experts Academy notification emails and of course tips along the way. 

Coaching for Real Estate Agents- Private or Group Coaching?

Coaching for Real Estate Agents- Private or Group Coaching? 

If you are ready to add coaching to your business then there are several ways to get that coaching. 

There are systems you can buy from big name guru coaches in real estate, there is one on one private coaching and there is group coaching.   

The choice most of the times comes down your financial ability to pay for coaching. Private coaching is more expensive than group coaching but it is lazer focused just on you and your business. Systems coaching works great for the short term for many agents. The problem with systems coaching is that there is not a lot of flexibility, it is like one size fits all coaching. The success of those systems is determined by where you are at in your business, who well those specific systems will work in your area and in your market and mix with your personality. 

Group coaching is very affordable and the synergy that a group creates makes it a good fit for those who want to start with some coaching but are not quite ready to commit to private coaching. 

Private coaching is one on one. We develop your own systems and then you learn to delegate repetitive tasks so that you can work on income producing activities that have the best rate of return. There are many reasons to get coaching and there are many areas of the business that can be worked on. 

For instance, I just helped an agent create her dynamite listing presentation. The first seller she presented it to listed their home and is having their best friend list their home and buying a home from this agent. So three transactions from one presentation that knocked it out of the park. 

Another agent needed me to help her decided whether she should stay in the business or get out of the business because she was only making $28,000 a year. That is not enough to survive. She used a leap of faith to hire me and she went in just a month to making over $28,000 in a month. She made more money in a month than she had in one year. 

An REO broker that I coach has a ton of listings and gets more than 62 phone calls in one hour. I would be going insane! I hooked her up with our virtual assistant team who took over answering her phones for her and gave her a tiny bit of her life back before she had a heart attack. 

Another broker was tired of not seeing his wife and kids. He was doing great and did in only his third year in the business $8 Million in sales. But he hired me to help him learn to delegate and get his life back. The first thing we did was change his adwords campaigns and set him online to dominate with SEO- then changed the price range of clients he was attracting. He went from $8 Million to over $13 Million in just 6 months of private coaching. 

Here is his testimonial: 

The Best Advice to Get More Business

The best advice to get more business: 

When you first start your business you make personal sacrifices to get your business going. You get the support of your spouse, your kids, your siblings or your significant other. They are all behind you! They want you to succeed.  

Then your efforts start to pay off big time, you paid your dues and now you are a top producer cashing in. But the problem becomes: there is only one of you. Then your family wants you back. 

So there are three things that you have to do: 

1.Work more on your business than you do in your business. 

2.Delegate, delegate, delegate

3.And then the most important thing you can do is to: Take one day off each week. 

If you are a Christian the day off needs to be Sunday. If you are Jewish then the day needs to be Saturday. If you are Muslim, then the day needs to be Friday. Keeping the Sabbath day holy will pay you back tenfold. The Lord promises you that if you rest on the Sabbath day and use that day to honor your callings- your church or temple attendance, helping the sick and the homeless, etc that your business and relationships will be blessed and you will be prosperous. 

If you are not a Christian then choose another day of the week where you can spend time in reflection, contemplation, helping those around you and so on. 

I coach brokers and agents who are at this junction in their real estate journey. They are on the brink of burnout. Without a day off, I promise the burnout will happen! 

The best compliments I get are those from the spouses of the agents and brokers I have the blessing to coach. “Thank you for coaching my wife to take Sunday off, to go to church with us as a family on Sunday. Your coaching fee was worth every penny for this one requirement!” 

It works, I promise you it works! Make a commitment today, this Sunday, that you will take this day off of work each week or whatever other day you need to set aside. 

And then be ready for blessings to be poured out on you! 

The Best Advice to Get More Business

The best advice to get more business:

When you first start your business you make personal sacrafices to get your business going. You get the support of your spouse, your kids, your siblings or your significant other. They are all behind you! They want you to succeed.

Then your efforts start to pay off big time, you paid your dues and now you are a top producer cashing in. But the problem becomes: there is only one of you. Then your family wants you back.

So there are three things that you have to do:

Work more on your business than you do in your business.

Delegate, delegate, delegate

And then the most important thing you can do is to: Take one day off each week.

If you are a Christian the day off needs to be Sunday. If you are Jewish then the day needs to be Saturday. If you are Muslim, then the day needs to be Friday. Keeping the Sabbath day holy will pay you back tenfold. The Lord promises you that if you rest on the Sabbath day and use that day to honor your callings- your church or temple attendance, helping the sick and the homeless, etc that your business and relationships will be blessed and you will be prosperous.

If you are not a Christian then choose another day of the week where you can spend time in reflection, contemplation, helping those around you and so on.

I coach brokers and agents who are at this junction in their real estate journey. They are on the brink of burnout. Without a day off, I promise the burnout will happen!

The best compliments I get are those from the spouses of the agents and brokers I have the blessing to coach. “Thank you for coaching my wife to take Sunday off, to go to church with us as a family on Sunday. Your coaching fee was worth every penny for this one requirement!”

It works, I promise you it works! Make a committment today, this Sunday, that you will take this day off of work each week or whatever other day you need to set aside.

And then be ready for blessings to be poured out on you!