Category Archives for "Listing Presentations"
How do you WOW your audience? How do you grab their attention and have them look at your content amidst all the noise and clutter?
Facebook announced major changes in how they will show your posts!
This is a game changer for all of us! Not something we all wanted to hear but most of us knew this would be coming!
So what to do?
One of the things that will help is to really make your graphics stand out.
You MUST get people to engage with your posts!
This works on Facebook, on your blog, on Twitter, on Pinterest, on Instagram… because after all…
A picture speaks 1,000 words.
In this workshop I will be sharing with you some tools that are free and nearly free to use to help you make your graphics stand out.
I will go over branding, when and where, and how much…
How to get your peeps to engage with your posts!
This is a game changer so you don’t want to miss the webinar.
When: Thursday February 8
Time: 4 p.m. Eastern Time
Where: click the link below
Register now for this webinar and mark your calendar!
Use the tactics from this webinar, apply this on your Facebook page and other social media.
If you are one of our Get It Done For Me clients – we will be focusing on these graphic changes throughout 2018 and measure the responses, the engagement, etc.
Listing Experts Academy RELAUNCH is now open!
I am getting amazing feedback from the core video trainings I put together for you prior to the relaunch of Listing Experts Academy.
From Barbara Todaro:
“Katerina, you have no idea how excited I am that I have your modules and other information about listing and marketing listings….after seeing the amount of information one gets from participating in your Listing Experts Academy, I decided it was NOT equivalent to a Masters program but rather very close to a PhD in this area…. thanks again, Katerina….the material will give me a real “workout”….”
In case you have not signed up to receive your 4 videos I made for you- go here now to start watching:
Here is what you will be learning inside of the 4 training videos which you can access without a credit card:
Video 1: The 4 Core Essentials of a Top Listing Agent
Video 2: How to become an Authority in your Niche
Video 3: Tech Savvy Agents get more listings and you can too!
Video 4: Moving forward- what your lifetime membership in Listing Experts Academy includes.
After you sign up for Listing Experts Academy you will have access to my private Facebook group for members only which is a huge support group where you will learn a lot and be able to ask questions. I am in the group every day helping to answer your questions.
You will also have access to all the Listing Experts Academy core modules from our last live sessions which were all recorded. This will give you a great head start for when we start our relaunch of the live sessions.
You will also have access to your main bonus course which is Fast Track SEO! This is a very in-depth SEO course which will change the course of your online marketing. Just ask anyone who has completed these courses.
Listing Experts Academy will be all live webinar trainings for 9 modules plus Question and Answer sessions over the webinar platform where you get to ask questions. All these will be recorded so long as we don't have recording issues with the gotowebinar platform, which has happened on occasion but not very often. If we ever have a recording issue I will redo the main module by screencast and the post the module however the Q& A part obviously would be lost. I have 3 people recording the trainings so 99% of the time we end up with a recording. I just like everyone to be aware that technology glitches can and do happen.
Yes, there is a lot of content because I believe in under-promising and over-delivering.
No, you don't have to do it all. One of the perks of being in Listing Experts Academy is being able to hire the virtual assistant team I trained to do all the tasks in Listing Experts Academy. If you are a busy broker or team leader or a solo agent you will get the systems to delegate to the team.
In order to be a successful real estate agent in this technology age of doing business I can not stress enough how important it is for you to gain some type of online marketing knowledge. You must make the time.
At the very least you must do your avatar work, know your target niche market and keywords and then map out a strategy to get your online marketing up and running correctly and efficiently.
The core course training in Listing Experts Academy consists of:
To find out more about each of these modules please watch video #4 in your training videos.
Every Listing Experts Academy member also receives my Fast Track SEO course which replaced my SEO To The Top course. This course will work for newbies to experienced bloggers and SEO knowledge.
From Stephanie Anson, Broker:
“When google required all websites to be mobile friendly I missed the deadline to convert my site for several months.
Due to this delay in making the necessary changes to a mobile friendly theme and update my SEO, I fell from page 1 to page 3 on google.
I was very behind on SEO updates and retook Katerina Gasset’s SEO webinars and applied the recommended changes to my site. It took me about 12 hours to clean up the site, fix the SEO and get rid of what might cause google to flag my website (what was previously considered optimal for rankings).
It took about a week after the changes that it went from page 3 back to being in the top three on page 1. It just shows how a little bit of dedication and applying the correct techniques Katerina teaches to rank once again! Thanks Katerina, I am a fan for life!”
You also receive surprise bonus trainings. I love to surprise my members with relevant listing experts content. Some of the bonuses are YouTube SEO and Image SEO.
Just a couple days ago I had this strong impression to add a bonus training to Listing Experts Academy which is: Blab and Periscope for Real Estate. So I am now adding that bonus training to be included in the LEA course.
There are only 21 seats remaining because there were 2 agents who jumped on board right before the doors opened. I only allow 23 new members in live webinar settings so that you each can feel like you are being paid attention to. Then
Sign up to watch your free training videos here:
Then watch your email for the delivery of each of your 4 videos. They come every other day in your email inbox. So please check! Don't miss out on any of these videos!
When you get to the fourth video you can sign up for Listing Experts Academy. There will be a button to click to sign up on the 4th video web page.
I look forward to seeing you in class! Teaching is my passion and making a difference in the lives of others is my life's work. Watching the members grow really brings a smile to my face and a tear to my eye. I wish each and every one of you the wildest and best success you are designed to achieve!
See you at the top!
Discover how you can be the top listing agent in your market!
I created a series of 3 FREE training videos for you to learn the 4 core essentials of a successful listing agent.
We will go over the new changes in the real estate landscape and how you can establish yourself as an authority and position yourself in your niche to not only survive the changes but to thrive.
You will also learn the 2 killers to your success as a listing agent in the new real estate landscape.
Click here now to get your 3 free training videos:
This series of FREE video trainings is for you if:
In the 3rd video after the training I will explain what we do in Listing Experts Academy and all the upgrades to this one of a kind training program.
This is very exciting as we get ready to RELAUNCH the LIVE webinar trainings in Listing Experts Academy.
On October 8th at 10 a.m. the doors will open for Listing Experts Academy for a very short time!
Because these are live webinar trainings that we will be starting..
I am limiting the number of new members. I will only allow 23 new members to join us in our best academy ever, Listing Experts Academy.
There is no other training like this specifically for listing agents in the real estate industry.
Listing Experts Academy was created for real estate agents who want to get more listings from their:
Traditional marketing is on its way out and internet marketing and positioning your brand is where the future of marketing is going. Content marketing is the fastest growing occupation and the most requested hire of companies today. Content marketing services charge between $3,000 and $20,000 per month for small to mid-size companies. So for a solo real estate agent you are looking at about $3,000 per month. This is on the low side.
So moving forward you have 2 choices- hire a content marketer in-house or outsource the work OR learn how to do this work yourself and then delegate the parts of it that make sense to outsource.
I am so excited to share these 3 free videos with you and hope you gain a lot of knowledge from them!
Go here now:http://www.listingexpertsacademy.com/signup/
Discover How to Get Listings from Doing Open Houses!
We are looking for 3 more agents in neighborhoods that have homes priced starting at $500,000 +.
How many open houses do you do each week?
How many sellers to you get to sign a listing agreement from your open houses?
How many buyers are buying a home through you when they come to your open houses?
The catch is that you have to be a Listing Experts Academy member.
Steven is an agent in Canada who made over $650,000 in commissions last year by doing open houses following a system the has been perfecting over the years. He is in the top 1% of agents out of ALL the Royal LePage agents.
I am going to help him share that program with REALTORS® around the U.S. and Canada but before we can launch his program he has agreed to teach it to a select group of agents in my Listing Experts Academy at no charge to the agents as long as they are members of Listing Experts Academy.
Become a Listing Experts Academy member today so you can get on board with this training IF you are an aggressive agent who is not afraid to talk to people and does not have a negative attitude about doing open houses.
This is a one time offering… and it is not on the registration page because we are keeping this under wraps until the launch. Steven charges $12,000 for agents to shadow him on doing his techniques in person at open houses. But he is NOT charging us!!!
We will have access to him on webinars and he is providing us with all of his scripts and checklists, etc for no more than our membership in Listing Experts Academy!
How’s that for a Listing Experts Academy bonus???
Add on an additional 4 hours a week doing open houses to what you are doing in real estate- imagine what that can do to your income!
Here is a part of his story:
“I started doing opens the standard way trying to sell the home. But the reality is only one buyer will buy the home and it bothered me that I was not capturing all the other attendees to the opens. So I put my thinking cap on and tried to figure out how to create an open house strategy and presentation book/ scripts that would improve my closing ratio. After several months of trial and error, I finally came up with a strategy and supporting presentation book/scripts that worked like a charm.
Soon I was closing one in 4 attendees for apts to sign both a buyer agency listing agreement and a listing agreement for the sale of their current home.
My first year with the super team I earned over $400,000 in commissions.”
Don’t delay as I can only add 3 more agents to this system! We need to have a small group of agents to start with. Sign up for Listing Experts Academy today.
Do you have an online marketing strategy?
The data clearly shows according to research that Copyblogger has done that only 39% of B2B small businesses have a written content marketing strategy.
I will venture to assume that for B2C small businesses, it will be lower or about the same.
I hear it all the time:
“I know I need to blog but I don't have the time.”
“I know I need to delegate but I don't have the funds.”
“I know I need to have a plan for my business, but I don't know how to do it.”
” I know I need to have an online business strategy but I don't know where to start.”
Sometimes these excuses are based in fear and sometimes they are based in simply not knowing what steps to take.
You can work through it. You can be successful in getting listings, leads and referrals from blogging, search engine marketing, SEO strategies, networking, content marketing and developing relationships online.
You may be attending a lot of great classes and webinars and walk away with notebooks full of great ideas but you know that you will just be putting all those notes on your desk and not really adding them to your content marketing strategies.
Some people feel overwhelmed with the amount of information there is to digest when putting together your online marketing campaigns.
We offer strategy sessions. You don't need to get into my full coaching programs in order to take advantage of developing your business strategy.
It is almost the end of January in 2015 ~ how is your strategy working for you so far this year?
Let's fine tune your existing strategy or create a new one so that you can actually make sense of all the stuff you need to do with your blogging, networking and social engagement.
I have 3 strategy session times available on Thursday and 2 on Friday.
Please email me at coachkaterina ( at sign) gmail.com to request your strategy session or text me at 561-502-1577 with your name and email address.
Looking forward to helping you get on the right track for this great new year!
Sign up today to get your spot reserved for my LIVE Event: SEO Workshop
SEO Workshop – Hands On Training with Katerina Gasset- Online Business Strategist, SEO, Branding for the internet and social media.
Date: Thursday March 26- 2015
Where: Country Inn conference center in Gainesville Florida
Time: 12 p.m. to 4 p.m.
Limited spaces are available in the conference room so reserve your spot today.
The early bird pricing is only good until February 15, 2015 so book your spot now.
We will be covering:
1. Keyword research the right way- how and why
2. Setting up your silos on your sites- doing the steps
3. Dominating your way to the top – flying under the radar
4. How to push your sites up to the top of page one once they are found on page two
You will discover how to add social media to this mix along with other tips that will help you rise to the top.
Your investment is only $197.00!
If you are a Listing Experts Academy your investment is only $97.
The space is limited at this hotel so reserve your spot today!
Click here to reserve your spot today!
You can fly into Gainesville or if you are in Florida you can drive to Gainesville from most areas easily.
If you are coming from Miami or the Keys you may rather fly as it will be faster to fly in that case.
There is a national baseball tournament that weekend so make sure you make your hotel reservations now before all the hotels get booked up. The tournament does not start until Friday but families will be flying in from all across the United States and many will arrive on Thursday.
Katerina Gasset has been teaching, speaking and blogging about SEO since 2007. She walks her talk. Whatever she is teaching you how to do, she does for her companies and for her clients.
Katerina was the keynote speaker for ActiveRain in Atlantic City teaching agents how to get listings from blogging on the internet. Katerina has been quoted in Forbes magazine, keynote presenter for RealBird webinars, REBAR camp instructor, private consultant for brokers and agents around the U.S. and Canada.
She has spoken at REOMAC events, NAHREP and AREAA conferences and trainings on SEO, Social Media, Branding and internet marketing.
Katerina has successfully helped agents get to page one on Google. Katerina founded Listing Experts Academy in order to get all the branding, SEO and online marketing trainings in one place for easy access for members.
Katerina is the top blogger on ActiveRain, a real estate network with over 250,000 members.
She lives with passion, her presentations are energetic and full of actionable steps. Anyone who hears Katerina speak walks away with not just the knowledge and how to's but also the motivation to get going to the top of their business and Google!
Katerina has been a real estate agent since 1983. She has been licensed in California, Washington state and Florida. Her husband, Nestor Gasset owns International Properties & Investments LLC – a real estate brokerage in Wellington Florida.
Every Listing is Won Before You Ever Step Foot in The Seller's Front Door
Sun Tzu said over 2,500 years ago in the ‘The Art of War', “every battle is won before it is ever fought.”
Before you ever step foot on the battlefield the battle has already been won.
If you want to be a listing agent or want to be a better listing agent reading Sun Tzu's ‘The Art of War' is a must read.
The battle is nearly always the one going on inside your own head.
The first step to winning the listing is to “know thyself”. You must know who you are, what makes you tick, what keeps you up at night and what you want to jump out of bed in the morning for. You must understand your limited beliefs, where they come from, deal with them and then, let them go. You must get out of your own way.
If you have any sabotaging behavior ( and all people do) ~ I can assure you that you will lose the listing before you cross the door's threshold.
I get calls from agents who are concerned about going on listing appointments only to lose the listing to another agent. When we work on discovering what is it that creates this reality for them, in most instances it is all about that inner battlefield.
It rarely is about the listing presentation itself.
Even if we can trace the losses back to points in the listing presentation inevitability those points being missed or being made are connected to the agent's mindset. It always goes back to this one pivotal point: the conversations going on inside your head and what your subconscious wants to create for you.
The second step is to know the seller. You must know the seller. Have you done your research on the property? Have you looked up the tax appraiser's report on this seller? Have you checked to see if there are any liens on the property, are they in lis pendens status? Have you checked on the MLS to see the property listing history and sales data of this property? All of these are critical to you knowing how to discuss listing the property.
Have you checked out the seller on social media? Have you checked their facebook page, twitter, linkedin and online? Finding out every single detail you can about the seller will help you connect with the seller.
The third step is sincerity. Does the seller feel like you just want a listing or does the seller feel like you care about their problems, pains and issues? Connecting with the seller on common ground is the key to building trust.
We all know that people only do business with those they know, like and trust. Be that person.
The text of The Art of War is in the public domain.
Here is a link to a downloadable pdf file of the book. Just click on the download link on this library: http://www.paxlibrorum.com/books/taowde/
Many people will take works and text that is in the public domain and add commentary to it in order to copyright and publish the works in book form.
You can buy one that is annotated on Amazon The Art Of War
from $3.99 to $7.99 for a paperback book, the audio version is $1.99 and the Kindle version is .99 cents.
If you would like the simplified text file, the MIT has one here: http://classics.mit.edu/Tzu/artwar.1b.txt.
Listing Experts Academy is the perfect program for agents who strive to be the best listing agents in their markets.
Win the battle by becoming a member today. Text me at 561-502-1577 to get started today.
I hope you are reaching your goals for 2014 so far. It has been an amazing year so far for us and members of Listing Experts Academy.
See what others are saying about Listing Experts Academy:
We are starting a network of agents in Listing Experts Academy to help each other apply social signals to boost their traffic, engagement and SEO organically.
I am opening the doors to Listing Experts Academy for 3 more agents to join us. Once the 3 agents have been approved we won’t allow access again for a while.
So far in Listing Experts Academy we have covered:
Discovering your avatar- really fine tuning who your audience is and how to engage with them
Finding your niche- we went through how to find underserved niches.
This is huge because this module alone can increase your profits of your business by over 100%. I know it has for us.
Flying under the radar of the big ZTR’s- don’t compete against zillow and trulia and realtor.com on their terms. Learn how to fly under their radar and have google pick your website and blog up for keywords that have high commercial intent but that the big 4 are not going after. That is how you stay in business with a smaller marketing budget than what they have.
Dominating 7 out of 10 spaces on page one on google- here I show you how you do just that. This module alone is worth the investment of Listing Experts Academy.
We still have Reputation Management, Expired Listing Marketing, Listing Presentations, Social Media and a lot more to cover live in Listing Experts Academy-
I also added these bonus trainings:
Mind Hacking ( to get your thinking in the right place)
SEO spreadsheet development for your posts
Update on SEO steps to take now
Creating your facebook timeline covers
and that is just the beginning!
Join us today to be one of the 3 that get in the door now:
That btw is a google url shortener code that you can get free from goo.gl to track your clicks.:) It is a great free tool by google.
See you at the top!
Do you have to make cold calls to get listings?
In the latest survey we sent out asking agents: “what is the number one obstacle for them to get listings”, one of the top entries was that you don't like to make cold calls.
There is a huge misconception in the industry that is still prevalent today and that is that you need to make cold calls to get listings.
One of the questions that agents ask me before they choose to go into my private coaching program is if I am going to require them to make cold calls because that is what most coaches seem to require.
My philosophy on cold calling is different.
If you like to make cold calls- then that is great! Keep doing it! Ramp it up! If you like to make cold calls you have a great skill that many people do not have which is going to place you up front. That is a great asset for your marketing tool box.
If you hate to make cold calls- don't make them! It is not going to do you any good to make cold calls if you have a fear of cold calling or simply just don't like to make them.
When your broker or trainer or coach tells you that you need to face your fears and just make the cold calls- that is something you just don't have time for. Let me explain the psychology behind this:
When you are in a business to make profits you need to focus on and improve upon your strengths not your weaknesses. Sure it is great to face your fears but do that on another day- not on your income producing days.
When you concentrate too much on your weaknesses you never get out of the starting gate.
Let's illustrate this and see if you can relate to this in any way:
You are told to make cold calls so you decide you are going to wake up at 7 a.m to get ready to make your cold calls starting at 8 a.m. You need to make 21 cold calls before 10:00 a.m. That is your assignment. You are saying out loud to yourself that you can do this.
So then this becomes your morning:
7:00 a.m. wake up, take your shower, get dressed, etc.
8:00 a.m. make your coffee, grab breakfast – after all you were supposed to start making calls at 8:00. 🙂
8:15 a.m. oh no, you forgot to put your laundry in the dryer last night- put clothes in dryer before they smell yucky
oh dear, the doggie needs to go out for a walk again- take doggie out for a walk
8:40 a.m. you need to just really fast, really fast, check your emails
9:30 a.m. oh, better stop checking emails and returning emails and start making your cold calls
but wait- there may just be a referral waiting for you in Facebook- let's just check in- ( we all know what happens then:))
10:30 a.m. wow, how time got away from you- Facebook can do that!
but now you need to get a drink of water- then you see the kitchen is a mess and you better just put a few dishes in the dishwasher, that will only take a minute then you promise yourself you will get to the cold calls
11:00 a.m. the phone rings, it is a current client- take care of their needs- after all, that is more important, right? 🙂
11:30 a.m. time to make lunch, if you make an early lunch than you can get to those cold calls sooner:)
This cycle keeps going on and soon you look up at your clock and realize it is the end of the day and you never made the cold calls.
You can subsitute the procrastinator tasks if you are at your office or anywhere. It all is based on the same behavior- that is very natural for all of us humans.
You will avoid that which is painful for you to do as long as you can put it off.
So there is no benefit to make cold calls if you don't want to. You are wasting valuable income producing hours in the day in order to try to force yourself to do something you don't want to do.
Instead- focus on the skills you have that you love to do! If you love to write- blog away!!! Blogging will get you listings and buyers!
If you love to network in person, join BNI or another networking group in your area.
In Listing Experts Academy we will be covering how to maximize your time and tasks so that you can focus on the aspects of your business that you love to do.
Make sure you are on our first to be notified list for Listing Experts Academy. You will want to get on the email list now because we will be providing some great video content before the doors open to get you started! Click here to get on the list- Listing Experts Academy.
Listing Experts Academy will be opening in mid-October.
Thanks for all the many emails and inquiries about this awesome academy where you will get the best practices along with tactical steps and strategies, how to's and systems that work in order for you to become the listing agent of choice in your niche market.
The case studies that are going on are absolutely exciting and already have amazing results!
Here is another example of one of our case studies. This is for a keyword term that sellers use to find agents to list their properties. I did mark it out on this particular screen shot.
We are testing and pushing the limits of what we can do with some other keyword phrases that can be sacrificed should something go wrong:).
In this screen shot you see that we have all 9 of 10 spaces on page one of Google.
But take note: Listing Experts Academy is not just about dominating at least 7 out of 10 spaces on page one on Google.
Listing Experts Academy – the first launch will be taught live by Katerina Gasset. We will be covering expired listings, listing presentations, networking for listings, direct mail and much much more.
We get a lot of requests for brokers and agents to “shadow” us in our business. But this is even better. Because you can implement each module right away and then we will also record all the trainings so you have access to them during the courses.
In case you have not signed up for Listing Experts Academy yet- do so right now- go here:
You will get my free 5 key strategies to getting listings when you sign up for the Listing Experts Academy notification emails and of course tips along the way.