Graphics to Make Your Business Stand Out in 2018!

How do you WOW your audience? How do you grab their attention and have them look at your content amidst all the noise and clutter? 

 

Facebook announced major changes in how they will show your posts!

 

This is a game changer for all of us! Not something we all wanted to hear but most of us knew this would be coming!

 

So what to do?

 

One of the things that will help is to really make your graphics stand out.

You MUST get people to engage with your posts!

 

This works on Facebook, on your blog, on Twitter, on Pinterest, on Instagram… because after all…

A picture speaks 1,000 words.

 

In this workshop I will be sharing with you some tools that are free and nearly free to use to help you make your graphics stand out.

 

I will go over branding, when and where, and how much…

How to get your peeps to engage with your posts!

This is a game changer so you don’t want to miss the webinar.

 

When: Thursday February 8 

Time: 4 p.m. Eastern Time 

Where: click the link below

 

Register now for this webinar and mark your calendar!

https://katerinagasset.com/graphicswebinar2018

 

Use the tactics from this webinar, apply this on your Facebook page and other social media.

 

If you are one of our Get It Done For Me clients – we will be focusing on these graphic changes throughout 2018 and measure the responses, the engagement, etc.

Video Editing Tools to Make Your Videos Rock & Most Are Free!

What is holding you back from crushing it with video?

Video Tools To Rock Your Videos

Video is where it is at! If you are not creating videos by now, the ship has left the port but there is good news! There is still time to get on board! There are many video platforms however, I strongly suggest to use YouTube as your ma   in platform. You can read more about why video is so important to your business here.

How to videos are the most popular kind of videos  any business owner, real estate agent, mortgage broker, e-commerce, marketer can create. How to videos are the most popular of all videos to watch on YouTube. If you are too shy to be on camera- have no fear- you can screencast or talk while shooting video of what you are talking about. You can also do slideshows and narrate the content. The possibilities are numerous. Just take your first step!

YouTube Video Editor: Ranking high on my list of favorite video apps is the YouTube editor. The best thing about the YouTube editor is, it is free. Unlike many freebies, where you get what you pay for… YouTube editor is worth a lot more than free.

If you don't want to take the time to learn how to use complicated movie editing software on your computer ( that is, if you don't have a mac:)) then use the YouTube Video Editor.

You can add music that is approved by YouTube for your video as long as you are not monetizing your videos. (You can't have ads running on your videos when using the music by CC license from YouTube.) This saves you money and time from running around trying to find tunes you have permission to use.

Adding annotations and captions is easy. Now, you can link your YouTube videos together which is an amazing SEO technique you should be using. I teach how to do YouTube SEO in Fast Track SEO and in Listing Experts Academy. Find your training modules on your Facebook group files tab.

A new addition to YouTube videos is ‘cards'. Learn how to use the ‘cards' with easy tutorials free from YouTube. I will be creating more how to videos on all the new features inside of YouTube Editor. I am working on some YouTube editing video tutorials. Make sure you subscribe to my blog to get notified they are ready.

Here is a video we created for a new home subdivision of 70 homes that we listed in Port St Lucie Florida- our avatar is a baby boomer couple between 50 to 60 years old. When you watch the video you will be able to tell this is the market we are focused on. Always speak to your avatar:

Instagram Built In Video Tool: FREE– If you are creating videos on Instagram look no further than the app right inside of Instagram.

It is free and easy to use. It is similar to the Instagram photo editor so if you are used to using the photo editor it won't be hard to get the hang of the video tool.

Here is a tutorial on using video editing tools in Instagram I found on YouTube. It is short and to the point. https://youtu.be/-aUUyx-xa98 

Hyperlapse: FREE -I wrote this article about Hyperlapse. I love hyperlapse and have fun watching many videos done with this app.

Videos speak volume compared to blogging so I will show you how awesome Hyperlapse is instead of talking about it. This is one of the most beautiful hyperlapse videos created- The World is Beautiful by Seiswell:

We took a road trip from Fargo North Dakota to Mt Rushmore over to Cody, Wyoming then on to Yellowstone Park , down into Jackson Hole Wyoming and then ended in Salt Lake City, Utah. The ride was amazing and we took a lot of hyperlapse video along the way. 

StopMotion Studio: If you would like to add some animation to your videos this app for your iPhone and iPad might just become your favorite movie editing app.

Stop Motion Studio's whole range of unique features will help you create terrific stop action movies. Frame-by-frame editor, the timeline, the sound editor, green screen; where you can change the background of your scene like those in the studio production sets of movies and TV commercials.

It's user friendly, no complicated in-app tools, and it's so fun to use and share!

FlipaGram: This app can be downloaded free in the app store for your iPhone and can also be used on Android phones from Google Play and also from Amazon apps.

You can take your photos and create video slideshows, add music, use stop motion, Have I mentioned they have millions of music clips you can use? Oh yes, that is right, millions of music clips to add to your videos. Your Flipagrams can be featured in the social section of the app, share your Flipagrams right from your phones!

The Music Video Camera is a new feature that will enhance your storytelling experience. You can create music videos and lip sync to, again millions of clips! Simply choose a song from the library, or your own, and begin shooting your video with the live camera!

This is a versatile music/slideshow/stop motion app. Give it a try and watch your creative alter-ego at play.

Videohance: $2.99 App- This is an app for iOS devices. This app offers hundreds of HD special effects. 

You can adjust the “look” real time you are in control you can manage the settings, texture, light while you are shooting. Adjust authentic textures if you want that cool vintage vibe.

Cinemagram: $4.99 for iPhones and iPads. With this app you can add special effects to your videos! You can add effects like sparklers to your videos. You need to check this one out especially if you like to add animation style effects. While this is not animated, it is to me, easier to use because you just click on the effect you want.

Press-and-release video recording, on-the-fly linear sequencing and audio recording. It lets you play clips (Cinemagram term “cines”) in reverse, import images and videos taken from outside the app, use Instagram-like filters and exposure-enhancements to your vidoes, create manually edited loops, increase or decrease the video speed and release your projects as animated GIFs.

Creative animators or film makers make use of this app and the results are genius!

8mm Vintage: app is $1.99  for iOS devices is really fun. You can create vintage videos very quickly.  Let your imagination soar with this app. Just imagine using this app for historic homes in downtown areas!

Here is a music video was created with the 8mm Vintage app. Lana Del Ray's song has already had 231,672,810 views! Summertime Sadness, The film is offered in “10 grainy, discolored, dusted and aged films from different eras – 1920, Noir, 60s, 70s, Sakura, XPro, Siena, Pela, Indigo and Tuscan.”

The app includes a jitter button to make your retro film really look like film! This is a very clever feature. The app has some awesome filters too!

Here is another video shot with the 8mm Vintage app:

This is a very versatile collage video framer app allowing multiple cropped videos to be uploaded within the same frame. They can also be framed together with photos so that some slots in the grid show photos while others show videos. The degree of customization is so great that it even allows for multiple videos to be played simultaneously, or in a sequential order.

If you are wondering what app to use to make framed videos, or when you are the more versatile fresh type of film-maker try this app. You get to choose from wide range of frame options!

 

400 hours of video is uploaded to YouTube every single minute. Don't let that deter you from capturing your own audience on YouTube. Remember there is plenty of opportunity for you to gain a following and drive traffic to your websites by posting videos on YouTube.

 

I have written articles about YouTube stats so here is the short list: ​

• Over 50% of all YouTube video views are on mobile devices.
• Average time a person spends on YouTube is 40 minutes
• Music, Minecraft and Movies are the most searched terms on YouTube
• There are over 1 Billion YouTube active users!!!

 

Just for Fun! 

What is the #1 YouTube Video of ALL Time???

Psy’s 2012 hit ‘Gangnam Style' has over 2.4 billion views and it also became the first to reach that 2 billion mark.

This video almost broke YouTube. Engineers for the site had to update the maximum view limit from 2,147,483,647 to 9,223,372,036,854,775,808, or more than nine quintillion.

YouTube video is also great for SEO.  Thinking of learning more about how to SEO your websites, blogs and YouTube videos?

Check out Fast Track SEO. Text me at 561-502-1577 to learn more about how we can help you with your digital marketing strategies from DIY programs and courses to Done for You Total packages.

 

Survey- What Do You Need to Know Now- Digital Marketing Strategies

Survey – What do you need to know now- Digital Marketing Strategies 

We get so many requests for different topics that marketers, REALTORS®, entrepreneurs, small business owners need to learn.

So far on the survey the requests are:                                                                                                                               

• Lead generation
• Lead follow up
• More SEO
• YouTube Paid Ads and how to monetize your YouTube channel
• How to start your own WordPress blog
• How to market correctly and effectively on Facebook
• Creating Facebook ads and so on
• Delegating and using our Virtual Assistant team

Go here to take my survey now: https://www.surveymonkey.com/r/PZQYQGL

Please fill in the top 5 things you want to learn about in the order of importance to YOU.

I will be collecting the survey responses and putting the requests in order of the most popular request to the least. They are all important!

Then I will share with you how I will create your courses!

[bctt tweet=”Digital Marketing Survey: What do you want to learn about marketing online?”]

It can be anything from newbies to advanced.  What matters is you being able to get the information honestly and without a bunch of shiny objects so you can move forward with your marketing online.

YouTube is Rocking Your World | Digital Marketing Trends

YouTube is Rocking Your World | Digital Marketing Trends 

YouTube views are up again and there seems to be no stopping the momentum. 

YouTube now has more than 1 BILLION active users! That is a billion with 12 zeros. 

YouTube views are up 60% year by year! This is a marketing phenomena with huge profits and success stories for those who embraced video in the last 7 years. 

I don't believe it is too late if you have not jumped on this wave. You still have time depending on your niche and the saturation of markets. I have not seen any saturation in the real estate space at all. There is a lot more room in this space to grow and capitalize on this wave. 

The biggest surprise announced in Google's quarterly market update was watch times are way up on YouTube. The stats on the YouTube page are not updated very often. So you can catch the latest stats from Google's market updates. 

[ctt title=”Mobile Video Watch Time ” tweet=”Mobile watch time is HUGE! ” coverup=”le8fZ”]

The average MOBILE YouTube session is now 40 minutes!

Now before you start thinking about making super long videos, make sure your niche is involved in those 40 minute watches. My gut, instincts and experience in marketing tells me the 40 minute watch times are for classes, educational videos and watching YouTubers play games or applying makeup, etc.

I really don't see any data showing that these are listing videos 🚫. 

As more and more channels start adding content to YouTube you will see that time increase. It is not slowing down any time soon. Be a part of the wave and this new media. 

There are over 300 hours of video being uploaded to YouTube EVERY MINUTE! 

More people enter YouTube from the YouTube home page than every before, in fact, the number has tripled this year over last. 

We totally get this because we have a Generation Z son who is now 12 years old. 

Generation Z loves YouTube, Twitch, Snapchat and Instagram. I wrote about taking our son to ArcadiaCon- a Minecraft convention here put on by young millionaire YouTubers. I learned so much more about digital marketing from these young people who learned how to build a community of raving fans around these fans watching them play video games. 

Some of the young guys and gals we met make over 7 figures each year on ad share revenue! PewDiePie made $7 Million last year just from ad revenue sharing with YouTube. My son does not watch him because he uses bad language. He is not that kid friendly so if you have kids, you may want to be aware of that. My son likes Captain Sparkles and Bajan Canadian and other clean YouTubers who are very family G rated friendly. 

This is so exciting! I am very excited to announce that the number of YouTube megastars earning 6 figures has increased by 50%. There is still room for more megastars. 

YouTube advertisers have increased their ad spend by 60%. They certainly are not spending those dollars on ads that don't work. This is a new media as far as advertising goes. This is a great place for you to test your niche markets in and the cost of the ads is much lower than Google adwords. 

YouTube has more 18-49 years olds watching than any U.S. cable network. Hmmm, maybe that is why the cable companies made those pesky nasty “little” deals with the government over so called net neutrality- you know the deal where they pretended to be against it? Perhaps they are really trying to figure out a way to recover from all those lost users on cable networks through regulatory measures.

We use Apple TV and Amazon Prime. We cut the cable ties several years ago and so happy we did. We can get YouTube right on our smart TVs. We can also watch movies from iTunes and Prime. There is no reason to pay the price of cable and waste time watching crap or the terribly untruthful media outlets these days. And we are not Generation Z. I think that the entire landscape of digital entertainment is changing and changing very fast. 

The new roll out of YouTube ‘cards' is another way that marketers are looking to capitalize on YouTube. Check out the new cards on YouTube. This is a great way to add some more call to actions to your videos. 

“How To…” videos are among the most watched videos. Think about ways that you can market to your niche with ‘How To' videos.  Let your imagination come up with some how to videos your viewers would love to watch. There is no limit to what you can create in this area. How to searches are also among the most searched terms when doing YouTube searches. 

Of course, with all things marketing and with all the data, make sure it matches your target audience before you jump on the bandwagon. But one thing is very clear- it is time to make videos attractive on all mobile devices. 

While we are on the subject of video, don't forget about Facebook video, Vine and Instagram. And then there is Periscope. 

Tip for using Periscope- on your iPhone when you download the app, open up your settings and click to add to iPhone library option. Then right when you start Periscoping, you will be prompted if you want to save to your phone. Click yes. You can always delete it later. When you save to your phone you can then upload your Periscope videos to your YouTube account. Then delete them from your phone.  Otherwise, your livestreams will only save for 24 hours on the Periscope servers. 

Tip for video editing if you are a beginner or just want to save time- there is no longer a need to have video editing software. Save the money and the learning curve. Edit right in the improved YouTube editor. We have macs and still love to work in our favorite app, Screenflow for mac. YouTube editor is so simple to use. You can add your captions, call to actions, link to your other videos, add your cards, add still shots and video… then choose music right from the YouTube music library so you don't get any Copyright flags. 

Oh yes, be careful when you are Periscoping live events. Think twice before saving those to share on your YouTube channels. We Periscoped our Wellington Fireworks event for Independence Day and Wellington city played a bunch of music during the fireworks. I shared it and boom! Got 12 or more Copyright notices in less than 5 hours!!! You know, you don't think about the music when you are Periscoping because you are not the one playing the music. So be careful about that. 

You should also set your account on YouTube to notify you of any alerts. That is how I found out so quickly. In this instance, I can leave it alone because I am not doing anything with the video. But there have been times when I have used our Apple Photo library slideshow music which we have permission to use and Apple owns the rights to. I get a notice and in those situations I appeal the violation because we do have permission to use the music, I win every time I appeal. So don't be afraid to appeal if you get flagged for music that you do have permission to use. 

To get started making videos set aside time each week to do so. The fastest way to do video is to choose a day each week where you go out to take video. You can most likely get enough video shot for an entire month of short 60 second videos. Taking all your videos on one day will save you a lot of time. 

Then choose another day to edit your videos.  Choose another day to upload them. Then the next day you can do your SEO for your videos. Publish about 2 to 3 videos a week and you should be set. 

Then you can take those 60 second videos and create shorts from them to upload to Vine and Instagram. 

Strive over time for excellence but drop the perfection disorder at the door. Good is good enough! 

Take action now. Start making videos!