Category Archives for "SEO for Marketers"
I do an annual SEO Update each year. I have been doing these for many years now.
There is always something more to do, to learn, to apply, to work on…
Each year, Google and the other search engines adjust their algorithms, and new technology arrives on the scene.
If you can't make it to the webinar, register for it anyways. As long as the recording works, and everything is clear… we will send it out to those who registered.
Of course, try to be there, because I will answer your questions to the best of my ability.
There is no such thing as a shiny object that will change your business overnight. There is only work, and more work… smart work… and delegating.
SEO is the long game… just like most marketing tactics and mediums these days.
However, I can tell you that a lead you get from organic search is a way better and more qualified lead you will get from an ad or cold calling.
Why? Because with SEO, the searcher is searching for something… if they click on your website out of the ten options they have on page one on Google SERPS, and then they read about you, maybe you answered a question they had….
they got to know you, like you, and trust you. And that is a person ready to do business with you.
We just got a million dollar equestrian listing because the owner of the property googled the terms we rank for, that we optimized for, that we did SEO for… and she called us, she did not even go to our website. She used the phone and called us and said she wanted Nestor to sell her horse property. We got this listing from organic traffic. This is what you want in any business you are in.
Register today for my annual SEO update!
Here is the link:
Wednesday January 30, 2019
Time: 6:00 p.m. Eastern Time
Get ready to take notes because as most of you know, my webinars are never a waste of time. They are more like workshops. You get actionable steps to take away and do that same day. As always, if you don't have time to do your own SEO, hire our team to help you. Get It Done For Me Virtual Services- we are here to help you!
How do you WOW your audience? How do you grab their attention and have them look at your content amidst all the noise and clutter?
Facebook announced major changes in how they will show your posts!
This is a game changer for all of us! Not something we all wanted to hear but most of us knew this would be coming!
So what to do?
One of the things that will help is to really make your graphics stand out.
You MUST get people to engage with your posts!
This works on Facebook, on your blog, on Twitter, on Pinterest, on Instagram… because after all…
A picture speaks 1,000 words.
In this workshop I will be sharing with you some tools that are free and nearly free to use to help you make your graphics stand out.
I will go over branding, when and where, and how much…
How to get your peeps to engage with your posts!
This is a game changer so you don’t want to miss the webinar.
When: Thursday February 8
Time: 4 p.m. Eastern Time
Where: click the link below
Register now for this webinar and mark your calendar!
Use the tactics from this webinar, apply this on your Facebook page and other social media.
If you are one of our Get It Done For Me clients – we will be focusing on these graphic changes throughout 2018 and measure the responses, the engagement, etc.
Do you want to know where SEO is heading in 2017?
Have you ascertained any clues by your changed rankings over the last couple of months?
Yes, one thing you can alway be sure of and that is:
SEO changes constantly!
There is so much going on with the Google algorithms.
Don't miss out on getting in the know of what you need to be working on in 2017.
I will go over the changes in the algorithm we have been seeing recently,
the updates that Google is telling us they are going to be doing,
and what is working for us in real estate!
Click here on this link to go the webinar sign up page-
After you enter your name and email address, you will be getting an email from GoToWebinar with our login details.
The best way to view the webinar is on your computer- a desktop or a laptop. If you are going to use your phone, make sure you use the GoToWebinar APP that you can download for free from the Apple App Store or your smart phone app store.
I will record the webinar but there is never a guarantee that it will work.
If there is a technical glitch, then we miss out on a recording. It only has happened 3 times in my 7 years of hosting and teaching webinars.
You have to be registered for the webinar to get the recording of the webinar.
So even if you can't make the webinar live, make sure to register for the webinar now.
Here is the link again to go register for the webinar:
The webinar starts at 10 a.m. Eastern Time. You are all welcome to join.
At 11 a.m. I will move into the restricted access part of our webinar- this part of the webinar will be for Listing Experts Academy members, Fast Track SEO members, Website Clients ( if you ever bought a website from me) and my Virtual Assistant clients.
During this session we will go over a really cool SEO ninja tactic you can add to your toolbox for SEO moving forward.
P.S. The webinar account I am using for this webinar is Realbird's GoToWebinar account so don't get confused when you see any messages from Realbird. It is me.
Join me for this new workshop: Discover 4 Ways to Get Traffic to Your Website
In this workshop you will discover:
You won't want to miss this Free Workshop so get signed up to reserve your seat now:
This workshop is Wednesday July 27th at 1 p.m. Eastern Time.
You will also receive my Free Technology Resource Guide for registering for the workshop.
Join me on my workshop to discover the 7 most important questions you must ask before you buy or build a website.
7 Questions To Ask BEFORE You Buy or Build Your Website
Get on the workshop early to put your site in for a quick review.
You must be live on the webinar to have your site reviewed.
To sign up for the workshop- you need to get my Free Blueprint- “8 Pages You Must Have on Your Website” first.
You will need to know this information before the workshop.
Go here to get my Free Blueprint: “8 Pages You Must Have on Your Website”
After you add your email to get your blueprint do NOT leave your computer. You will get taken to another website page which has the registration for the webinar information.
The blueprint will get sent to your email so make sure you check your spam box. It may be in there!
After you register for the workshop you will be sent an email sent from GotoWebinar with your registration link.
Thursday June 23, 2016
1:00 p.m. Eastern time
This is a live workshop and we will not be having a replay available. You need to be live in the workshop.
Website & SEO Creation | Case Study Update
When you are building your website you want to make sure your site gets indexed as soon as possible.
This gives you time to write your content and set up your posts and pages, optimized with SEO best practices.
If you set up your new website with the correct pages, menu, SEO all your images, get the right keywords down… you should see yourself on page 4 or page 5 of the SERPS within a few days if not sooner. This is a good signal that you are following good SEO best practices.
From there you start to refine your keyword content and narrow in on your target market.
We have been using Rhonda's website that I built as a case study for SEO best practices.
I started Rhonda's website the last week of December in 2015. By January 16th I thought to check her SERPS. It was not my intention to have the site ranking or indexed. It was right around this time there was a subtle Google algorithm shift which really helped agents, small business owners, and marketers to rise in the search engines against some big box competitors. If you were in my webinar: “SEO is Back with a Vengeance”, you will know what I am talking about.
To my surprise and delight her website was on pages 3 and 4 for her keyword phrases. We like to go after about 4 long tail keyword phrases at a time on a website because this will keep the site from becoming diluted to the point that google bots have a difficult time figuring out what your website is about.
We decided at that time to start using the website as a case study.
I finished the design on her website and added all the thin content in February and March.
She keeps climbing up the SERPS.
In April I personally wrote all her in depth content for her long tail keyword phrases. At that time we decided to add another page which are very specific to sellers with a specific keyword phrase we figured we could beat the big real estate boy sites with.
I just checked last night and her seller focused keyword phrases are in spots #1 and #2 on page one on Google now!
This is very exciting news. Does this mean that her phone will ring off the hook? No, not likely. Unless you are in a market where the real estate agents are not doing anything online, it will take time to get leads that are sellers looking to list. There are not as many sellers looking to list as there are buyers looking to buy. But the sellers you do get, are very well worth the effort of making sure you are positioned in the #1 spot on Google page one.
But she is beating out all those sites we all know and don't like:).
Her other keyword phrases have moved up to page 2 and page 3. This is also good news because as we add more content to the site and focus on ranking, her site will keep rising up the SERPS.
Having a great and awesome looking website is important but not the end all, be all. Marketing is an ongoing process. It is not a one time thing. You have to continue to add content to your website. You have to publish to your blog on your website often. The stats show that business owners who post articles 15 times per month receive much more business than those who don't.
Rhonda just had her IDX broker account approved by the MLS. We are going to be adding some IDX pages to her site and optimize them for SEO. We will then allow the site to stew a while before we check the SERPS again.
Once those are in place, we will add some more light boxes to the site that we can send traffic from ads to. This will also help with SEO because it will increase the traffic to the site. This in turn, will get her some buyer leads even though her site is focused on getting listings. This all takes time to gel.
Patience is the key.
We will then start to monitor the traffic. This includes checking analytics to see which keyword phrases are bringing traffic to the website and focus on building content around those terms as long as those terms are congruent with ‘money' terms, ( meaning- those most likely to buy or sell are the ones searching those phrases).
This is an exciting project and I am grateful that Rhonda has allowed me to use her site as a case study.
Rhonda is a Listing Experts Academy member who follows what she learns to apply the best practices for SEO and branding on the internet.
I have more websites I have completed and all the websites are climbing the SERPS. It is so exciting to watch each of my clients' websites climb and also receive compliments from sellers about how great their websites look and feel. Contact me for a list of references if you are considering getting a website built. My clients are happy campers! I do all the design work myself on your websites. I also make sure that you get weekly updates on your website progress.
Of course if you are a DIYer – I have a ton of free website building video tutorials over on my YouTube channel for you!
How to Get Ready for Your 30 Day SEO Challenge:
Get Ready! Get set! Join me in the 30 Day SEO Challenge!
This will be a really fun challenge! Whether you are new to online marketing or you have been around for a while you will have fun in this challenge.
Are you a procrastinator? Do you have a checklist of SEO steps to take on your website but never find the time to get them done?
Well, this is your chance to actually get stuff done!!!
Each day I will be posting for you a task to do on your website, we call that “on-page SEO”.
These will be very simple and one action steps anyone can do. Most of these steps for the 30 days will only take you about 5 minutes to do. Some will take about 10 minutes and there are a couple of steps towards the end of the challenge that may take you up to about 30 minutes to 60 minutes to do. But no worries, because most are very quick steps.
Who is this challenge for:
That is the beauty of this journey. All you need to know is how to log into your website and access your pages and posts.
This is not going to be a WordPress course. This is not going to be a how to build your website course.
When are we starting?
June 11, 2016
On our 30 Day SEO Challenge blog, in your email inbox and on the 30 Day SEO challenge Facebook private group.
How can you help?
Click the Facebook like button and share this post on your Facebook page.
Click on the Tweet shares to share this on Twitter:[bctt tweet=”Start your 30 Day SEO Challenge too! ” username=”CoachKaterina”]
How to get started:
Sign up for the 30 Day SEO challenge here:
Please share the start link with all of your friends, your colleagues, your sphere of influence, anyone you know who wants to have their website show up on the search engines.
Congratulations to Rhonda, one of my wonderful clients. She hired me to design her a website. She is a member of my Listing Experts Academy and also a private coaching client.
Rhonda Fee owns her brokerage in Pleasanton California. She did all her avatar training which is in module 1 in Listing Experts Academy and then she hired me to help her with her keyword research just to make sure she was on the right track.
We discovered her avatar. An avatar is your ideal customer persona but it goes way deeper than general demographics. We really drill down. We were able to really narrow her niche to match her avatar.
From there I was able to take her logo as the guide to her colors and messege that will resonate with her avatar. It flows and tells her story in a way that will meet her avatar where she is.
It is so exciting to see all of the necessary pieces come together.
Check out her website at: http://HomeValuesPleasanton.com.
We have a webinar coming up on Wednesday: “Website Best Practices” to help you get your website on the right track.
Go here to sign up for the webinar: https://katerinagasset.com/2016-website-best-practices-webinar/
Here are some of the screenshots of Rhonda's Home page:
Free Webinar- Blogging on your WordPress website fast and easy!
Are you ready to start blogging on your WordPress website?
In this webinar I will share with you some ways in which you can post to your blog much faster.
This will be a rather basic webinar so if you are new to WordPress this is perfect.
If you are new to Thrive Themes, this will also be great for you.
Wednesday March 9, 2016 at 3 p.m. Eastern time