- in blog , Facebook Ads , Traffic Generation , Webinars by Katerina Gasset
[Webinar] The Truth About Facebook Ads
I am in some top level mastermind groups and master classes where we learn what works on Facebook ads, Facebook marketing, and other social media platforms.
We don't just learn what ads are working, we learn about human behaviorial psychology because we must understand what makes person click on your offer, fill out a form, call you, etc.
We are currently learning about long form ads and video ads. Video is very compelling and works very well in ads. Long form has always worked in sales letters, news promotions, direct mail, and website content. It has worked for eons because human beings love stories. We are attracted to stories.
The people I learn from and others in these masterminds who run BIG FB ad agencies, and work with Fortune 500 companies; know a thing or two about Facebook ads. Some of these agencies are running over 10 million dollars each month on ads. Some way more than that.
I see the numbers, I see the breakdowns… it is first hand information.
Now, this past week, I got an email from a person doing a Facebook Ads webinar for real estate agents. So out of curiousity I signed up for the webinar. I am happy I attended even though it was enough to make me gag. I like to see what someone selling to agents has going on. It was horrific.
As I looked at the ads I could see right away how old fashioned the copy was, how fake and used car salesman style the graphics were, and how NOT to do your ads!
This is the thing:
If you really think people are stupid enough to click on hokey pokey ads that truly offer no value, and more so, that they will convert into buyers and sellers—- well—- I have some swamp land in Florida to sell you.
Human beings evolve, they learn about marketing tricks, and they develop what we call, “banner blindness” towards ads.
This guy's ads LOOKED like ads.
Let's think about where these ads are showing up again… in someone's news feed.
Facebook is NOT a place where people are hanging out to see ads. They are there to see photos of their friends, share the news about their dogs and kids, etc.
So WHY would you shove an AD in their face —- like— how is that working out for you?
Yes, you will get clicks if you pay enough for those clicks and Yes, you will get some leads, but they will NOT be highly qualified leads.
Think about it. It is human behavior.
You need to get around 100 leads to get 1 good quality lead.
But what if you could get 5 to 12 high quality leads each month from your FB ads?
I don't know about you, but I would much rather follow up with 12 really good leads for few months than to have to hunt down 100 poor leads and hope one turns into a good one.
Join me as I show you in The Truth About Facebook Ads how to create your ads and the funnel that will actually work.
DATE: Tuesday July 24, 2018
TIME: 11 a.m. Eastern Time
WHERE: On my Website!
REGISTER NOW to reserve your spot:
( add link here – use a tracking link)
When you register you will get a link to go to on the day of the event.
We do try to record the webinars and most of the time there is no issue.
However, we are in hurricane season, thunderstorm season and we do lose power.
If that does not happen, we should be good for the recording, which you will be sent via email a few days after the LIVE webinar.
See you there!