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I was quoted in RISMedia about the Trulia acquisition of Market Leader.
When the news of Trulia buying Market Leader surfaced last week I was doing my daily posting and networking on Facebook. I chimed in on some posts on Facebook about this news event. I posted on my Facebook page what I thought about this event.
Then I wrote a post about the acquisition and my take on the SEO factor and the big 4- you can read that post here: http://activerain.com/blogsview/3720156/trulia-buys-market-leader-what-does-this-mean-for-your-seo-
RISMedia wrote an article about the acquisition and used one of my comments from Facebook. This goes to show that you can be picked up in any of the social platforms these days.
When something newsworthy comes along and you add to that conversation you can get quoted or interviewed in regards to your opinion on the matter.
This is great exposure to your business and brings traffic to your blog and website.
You can read the RISMedia article here: http://rismedia.com/2013-05-08/trulia-to-acquire-market-leader-securities-litigation-firm-investigating-sale-for-shareholders/
What I am really grateful for is that RISMedia picked up and reported about who I was and what I do. This is a great way to add credibility to a business. “Katerina Gasset, owner and CEO of Coach Katerina a business consulting company” is how they credited me.
Not happy about this. I love Market Leader and train companies to efficiently use Market Leader. It is the best tool for CRM and lead funneling. So for Trulia who is one of the “big 4”, a top competitor of us small independent brokerages in SEO and in prices of PPC- this is very disheartening. I don't like providing funds to my online competitors. Trulia does not wish for an even playing field in the SERPS space and we who use SEO as our main source of lead generation have to work harder and spend more money to keep Trulia off page one for our “money terms”.
Whenever you are picked up by any news source make sure you print out a copy of the article, get the link to the article and create an article about the article that you can place in your media room on your website.